KR20050101515A - Apparatus and method for outputting multimedia advertise provided with for function recording image of vehicle inside and outside of transportation means - Google Patents

Abstract

The present invention relates to a multimedia commercial advertisement output device and method for public transportation including an image recording apparatus of a vehicle. In more detail, the present invention provides a LCD that can be installed in a vehicle, and provides the LCD with voice, text, and video information, as well as the ability to record the inside and outside of the vehicle as an image. The present invention relates to a multimedia commercial advertisement output device and method for public transportation.

The multimedia commercial advertisement output device for public transportation means includes a speaker for outputting voice information data of stop announcements and commercial advertisements, an LCD for displaying and broadcasting voice, text and image information stored in a first memory, and a plurality of vehicles in a vehicle. Since it is connected to a digital camera for capturing each situation as an image, it can be connected to take pictures of the stop announcements, commercial commercials, the operating state of the vehicle, and the multimedia commercial advertisement output device and the external server Further comprising a wireless LAN modem for connecting to enable wireless communication, it is possible to remotely update or change the content of the commercials stored in the first memory of the multimedia commercial output device, and to download the vehicle image stored in the second memory. have.

Description

Multimedia commercial advertisement output device and method having image recording function inside and outside of vehicle by public transportation means {APPARATUS AND METHOD FOR OUTPUTTING MULTIMEDIA ADVERTISE PROVIDED WITH FOR FUNCTION RECORDING IMAGE OF VEHICLE INSIDE AND OUTSIDE OF TRANSPORTATION MEANS}

The present invention relates to a multimedia commercial advertisement output device and method for public transportation including an image recording apparatus of a vehicle. In more detail, the present invention provides a LCD that can be installed in a vehicle, and provides the LCD with voice, text, and video information, as well as the ability to record the inside and outside of the vehicle as an image. It relates to a commercial advertising output device for the public transport.

At present, commercial advertisements using public transportation such as buses, taxis, subways, etc. have printed commercial advertisements printed on the inside and outside of the public transportation, so that passengers can watch commercial advertisements while on board.

As another commercial advertising method using public transportation, various types of video multimedia commercial commercials have been attempted due to the development of communication technology. As an example, as shown in Figure 4, using the global positioning system (GPS) invented by the inventor of the present invention can track the location of public transportation and video commercials that fit the characteristics of the area can be A commercial advertisement output device of a public transportation system is published in Korean Utility Model Publication No. 20-0294941.

Figure 4 is a block diagram showing the components constituting the conventional multimedia commercial advertisement output device in blocks.

The description of FIG. 4 will be omitted at the same time in the description of the embodiments of the present invention, in order to avoid duplicate descriptions.

Meanwhile, problems for protecting drivers of public transportation have recently begun to emerge. In other words, the protection of drivers has become important because the driver of public transportation has been assaulted by a drunkard, which has a significant impact on the safety of the passengers. In addition, considering that it takes a considerable time to investigate the cause of the accident in the event of a traffic accident, it has been considered to install a black box for a vehicle. A vehicular image recording apparatus for recording a situation occurring in a video is disclosed in Korean Patent Laid-Open No. 2003-0081565.

However, the commercial advertisement output device of the public transportation means disclosed in Korean Utility Model Publication No. 20-0294941 is currently difficult to implement due to the fact that social infrastructure is not established, and even if implemented, the commercial advertisement output device Since the price of the device becomes very expensive, the commercial advertisement output device of public transportation has a problem in profitability. In addition, when the commercial advertisement output device and the image recording device are attached to a vehicle, unnecessary installation cost increases.

Therefore, it is possible to perform an effective commercial advertising function in the public transportation as described above, a low-cost system has been required, and the necessity of forming a system by integrating the commercial advertising function and the image recording function has emerged. have.

SUMMARY OF THE INVENTION In order to solve the above problems, an object of the present invention is a multimedia commercial advertisement output device and method that can record the inside and outside of the vehicle as an image at the same time performing the announcement and commercial advertising via multimedia in public transportation means It is to provide.

Another object of the present invention is to accurately track the location of the means of transportation in the public transport means by GPS to accurately provide information and commercial advertisement suitable for the passage point of the corresponding line, multimedia commercial advertisement for maximizing the commercial advertising effect of commercial advertisers To provide an output device and method.

Still another object of the present invention is to prepare for an accident by tracking the exact position of the vehicle using GPS in case of a collision accident or the like in the public transportation means, and also, an image captured by a camera mounted inside or outside the vehicle. It is to provide a multimedia commercial advertising output device and method that can quickly execute the accident process by.

Multimedia commercial advertisement output device according to an embodiment of the present invention

GPS receiver, push button for searching for and receiving location information of the stop while the vehicle is running,

A first memory for storing stop guidance broadcast data and commercial commercial data consisting of voice, text, and video information for guiding a stop at which the vehicle is reached when the vehicle is operated, in units of frames;

A second memory for storing images photographed by a plurality of digital cameras installed in a vehicle,

Controlling and displaying or broadcasting the stop announcement and commercial advertisement stored in the first memory, accessing an external server through the wireless Internet, updating commercial advertisement data, and transmitting an image related to a vehicle stored in the second memory; System control unit,

An image recording / reproducing apparatus capable of recording and playing back images of commercial advertisements from the first memory 53 which stores commercial advertisement information consisting of text, audio and video data in units of frames while being driven by the image recording / reproducing apparatus driving unit; And

It includes a data input unit for updating and changing the data via the wireless Internet or direct from an external server,

Speaker for outputting voice information data of stop announcements and commercials,

An LCD for displaying and broadcasting voice, text and video information stored in the first memory, and

A plurality of vehicles are installed in the vehicle, and are connected to a digital camera for capturing each situation as an image, and perform stop guidance broadcasting and commercial advertisement broadcasting.

Also preferably, the multimedia commercial advertisement output device according to an embodiment of the present invention further includes a wireless LAN modem for connecting the multimedia commercial advertisement output device to an external server for wireless communication. It is possible to remotely update or change the contents of the commercial advertisement stored in the, and to download the vehicle image stored in the second memory.

Multimedia commercial advertisement output method using a multimedia commercial advertisement output device for public transportation means that is installed in the public transportation means according to an embodiment of the present invention to perform a stop announcement and commercial advertising,

Receiving a current location of the vehicle from a GPS receiver when the vehicle is traveling on a route,

When the vehicle position data stops at the same position three or more times, erasing or deleting the received vehicle position data and returning the same;

Searching for a location of a vehicle and a location of a stop through a GPS engine using a vehicle location signal received from a GPS receiver;

Extracting, from the first memory, an announcement message about a stop to which the vehicle will move and enter;

Transmitting or displaying the announcement message for the extracted stop to the speaker and the LCD; and

When the guide broadcast of the stop is terminated, transmitting the commercial or commercial broadcast to the speaker and the LCD or display.

Preferably the multimedia commercial advertisement output method according to the present invention,

 If the vehicle location received by the GPS receiver is misread, further comprising manually pressing a pushbutton by the driver of the vehicle,

The commercial advertisement is repeated in a given order, and when the position of the next stop of the vehicle is received from the GPS receiver during the commercial advertisement, the commercial advertisement is stopped and the stop announcement is performed.

(Example)

Hereinafter, a multimedia commercial advertisement output device according to an embodiment of the present invention will be described in detail with reference to FIGS. 1 to 3.

1 is a block diagram showing the components constituting the multimedia commercial advertising output device 200 according to an embodiment of the present invention, Figure 2 is a concept of commercial advertising through the multimedia commercial advertising output device 200 3 is a conceptual diagram for schematically describing the present invention, and FIG. 3 is a flowchart for schematically illustrating the concept of commercial advertisement through the multimedia commercial advertisement output device 200.

As shown in FIG. 1, the multimedia commercial advertisement output device 200 is largely composed of a GPS receiver or a push button 10, a data output counter 20, a frame classifier 30, a system controller 40, and a first controller. Memory 51 Second memory 53, data output unit 60, audio output unit 70, LCD driver 80, LCD 90, video recording / production device 100, data input unit 110 It includes a camera driver 120.

The components are mounted on a chip type industrial board (not shown). Here, the chip-type industrial board employed in the embodiment of the present invention is a multimedia commercial advertisement output device of the present invention attached to the public transportation because it is classified data code, integrated data storage address, and resistant to vibration, 200).

Here, the GPS receiver or pushbutton 10 receives the information on the current position of the vehicle from the satellite and guides the broadcast to the stop, or when the guide broadcast of the stop is required manually by the driver, presses the pushbutton 10. In this way, it is for announcement broadcast about stop.

In addition, the GPS receiver 10 may transmit and receive data through the satellite 400 shown in FIG. 3 into the multimedia commercial advertisement output device 200.

The data output counter unit 20 outputs the announcement time of the stop stored in the first memory 51 and the output time of the commercial advertisement information stored in the first memory 51 from the pressing operation of the GPS receiver or the push button 10. Counts sequentially.

The frame classification unit 30 outputs each frame classification information of the commercial advertisement information stored in the first memory 51 from the counter operation of the data output counter unit 20.

The system controller 40 preferentially outputs the announcement broadcast message stored in the first memory 51 according to the pressing operation of the GPS receiver or the push button 10. The data output counter 20 and the frame classifier 30 Each part of the system is controlled while searching for commercial advertisement information stored in each frame of the first memory 51 according to the counter signal and the frame signal output from

In the first memory 51, voice, text, and video information for guiding and broadcasting stops are stored in advance. In addition, voice, text, and video information regarding various types of commercial advertisements are stored in advance. By displaying the stop guidance broadcast from the GPS receiver or push button 10 on the speaker SP and the LCD 90 through the data output unit 60, the image recording / reproducing apparatus 100, and the system control unit 40, Output announcements. After the stop announcement, a text, voice and video commercial advertisement, and life information or news beneficial to the passenger are output in a predetermined order in a predetermined order.

Here, the first memory 51 is connected to the data input unit 110, and a wireless LAN modem 140 is connected to the data input unit 100. Therefore, in the related art, in order to update a commercial commercial, the mobile terminal is moved to a vehicle equipped with a multimedia commercial commercial output device and directly inputs a new commercial commercial, but the wireless LAN modem 140 is used in FIG. Since it may be connected to the server 300 shown in the drawing, it is possible to automatically update commercial advertisements, life information, news, etc., which are newly manufactured and stored in the server 300. In addition, the order of stop broadcasting, moving picture commercial advertisement, living information, news, and the like stored in the first memory 51 may be changed or controlled. The first memory 51 is preferably an EEPROM or an extra flash memory capable of replacing stored information.

The second memory 53 is formed of a flash memory or an EEPROM and is connected to the plurality of cameras 130 through the camera driver 120. The image photographed from each camera 130 is stored in the second memory 53. The captured video or image information about the vehicle stored in the second memory may be transmitted and stored to the external server 300 through the wireless LAN modem 140. Accordingly, the second memory 53 does not have to hold a large amount of information.

The data output unit 60 drives to output text, voice and video data of a commercial advertisement temporarily stored in the first memory 51 after the output of the announcement broadcast is finished.

The voice output unit 70 amplifies and outputs commercial advertisement information of the voice data output from the data output unit 60 so that passengers can hear through the speaker.

The LCD driver 80 drives the commercial advertisement information of the text and video data output from the data output unit 60 to be displayed through the LCD 90.

The image recording / reproducing apparatus 100 is driven by an image recording / reproducing apparatus driving unit, and is encoded and decoded for commercial advertisement information consisting of text, voice, and moving image data and stored in frame units for display on the LCD 90. An apparatus for recording and playing back images of commercial advertisements from the first memory 53.

Since the data input unit 110 is connected to the video recording / reproducing apparatus 100 and the wireless LAN modem 140 and the communication line, the data input unit 110 may be connected to the server 300 through the wireless Internet. Therefore, the data stored in the server 300 can be uploaded and downloaded to the multimedia commercial advertisement output device 200 installed in the vehicle.

The multimedia commercial advertisement output device 200 is electrically connected to a plurality of speakers SP, a plurality of Liquid Crystal Display Apparatus 90, a plurality of digital cameras 130, and a wireless LAN modem 140, respectively. It is. Here, the plurality of speakers SP may use a speaker already installed in the vehicle, and may be integrally provided in the plurality of LCDs 90. This LCD 90 is mounted at a suitable position inside the vehicle. The plurality of digital cameras 130 may be mounted at a position capable of recording an image of a driver's seat or the like of the vehicle, and may be mounted on the front, rear, and both sides of the vehicle, as necessary.

First, the GPS receiver 10 receives a moving position of a vehicle, that is, a position of a stop from a satellite. Since the driving route of the vehicle is determined, a guide broadcast to the stop, that is, a guide broadcast composed of voice, text, and video is prepared and set in advance and stored in the first memory 51.

Audio information, video information, text information, and the like for guiding a stop of a route stored in the first memory 51 are classified and stored in units of frames.

For example, when a vehicle (not shown) starts from a certain stop and heads to the next stop, before reaching the next stop, the multimedia commercial advertisement output device 100 receives information about the current location of the vehicle through the GPS 10. Receive The received current location information transmits and displays audio information, video information, and text information data for guiding a corresponding stop stored in the first memory 51 to the speaker SP and the LCD 90, respectively.

Here, the first memory 51 and the second memory 53 may be replaced with another memory, but preferably EEPROM or flash memory to replace stored information. The multimedia commercial advertisement output device ( Each of the components of the 200 is designed to be arranged in one terminal, it is preferable that such a terminal-type multimedia commercial advertisement output device is installed in the adjacent position from the driver's seat.

In this case, when the GPS receiver 10 is not turned off, the push button 10 of the multimedia commercial advertisement output device may be used as a method of manually operating the device of the present invention.

In addition, the liquid crystal display 90 is installed in a position where passengers can easily see inside the public transportation means, the number of the installation can be installed in consideration of the interior space, of course, in the case of a bus In the case of the subway, it is installed in the front or side of the vehicle, in the case of the subway is installed in the front, rear or side of each passenger car.

In addition, the commercial advertisement information consisting of the voice, text and video data outputs the announcement message of the next stop from the time when the output of the announcement message is completed by the reception operation of the GPS receiver 10 or the push operation of the push button 10. The output of the GPS receiver 10 is repeatedly executed until the reception operation of the GPS receiver 10 or the push operation of the push button 10 is performed. In the case of such commercial commercials, since the information corresponding to the stops can be programmed in reverse order, the commercial commercial effect appropriate to the region can be implemented, thereby improving the commercial commercial effect.

Referring to the operation of the multimedia commercial advertising output device 200 according to an embodiment of the present invention configured as described above in more detail.

First, the multimedia commercial advertisement output device 200 may be mounted on a vehicle that is a public transportation means such as taxi, bus, subway.

When the vehicle is running, the multimedia commercial advertisement output device 200 having a terminal form is switched on.

By broadcasting the information of the current and the next stop to the passengers using such public transportation, it is possible to provide a service for guiding the passengers to get off. The driving announcement message of the vehicle, which is composed of voice, text, and video information, is stored in the first memory 51 in advance, and is composed of text, voice, and video data driven by the video recording / reproducing apparatus 100. Commercial advertisement information is also stored in the first memory 51 in units of frames.

When the vehicle 210, which is a public transportation means, starts to operate and approaches a stop, the GPS receiver 10 receives a signal indicating that the vehicle is adjacent to the stop from a satellite. Here, the push button 10 attached to the multimedia commercial advertisement output device 200 may be manually operated by the driver of the vehicle.

Accordingly, the data output counter unit 20 sequentially receives the stop guide broadcast output time stored in the first memory 51 and the output time of commercial advertisement information by receiving the signal from the GPS receiver 10. The counter signal is outputted to the frame classifier 30 and the system controller 40.

In this case, the frame classification unit 30 outputs the frame classification information of the commercial advertisement information stored in the first memory 51 to the system control unit 40 according to the counter signal output from the data output counter unit 20. do.

Then, the system control unit 40 first transmits a command for outputting a guide broadcast message stored in the first memory 51, and amplified by the voice output unit 70 and the LCD 90 according to the command. Passengers can listen to commercial advertisement information of voice, text and video data through the speaker SP.

When the output of the stop announcement broadcast message as described above is finished, the system controller 40 again records / records images according to the counter signal and the frame classification signal output from the data output counter 20 and the frame classification unit 30. The reproducing apparatus 100 is driven to retrieve commercial advertisement information stored in each frame of the first memory 51 and to control driving of the data output unit 60, the audio output unit 70, and the liquid crystal display driver 80. Commercial commercials are performed in a predetermined order. That is, from the control operation of the system control unit 40, the video recording / reproducing apparatus 100 displays the commercial advertisement of text, audio, and video (video) data stored in the first memory 51 in units of frames. It is displayed through the speaker SP.

At this time, the voice output unit 70 amplifies and outputs the commercial advertisement information of the voice data output from the data output unit 60 under the control of the system controller 40 so that passengers can hear through the speaker SP, The liquid crystal display driver 80 displays the commercial advertisement information of the moving image data output from the data output unit through the liquid crystal display 90, so that passengers can access various commercial advertisements and promotional materials inside the vehicle. .

Meanwhile, the system controller 40 outputs commercial advertisement information by the image recording / reproducing apparatus 100 for text, audio, and video data stored in the first memory 51 according to the counter signal of the data output counter unit 20. The adjusted output time is adjusted by the reception operation of the GPS receiver for outputting the announcement message of the next stop from the time when the output of the announcement by the GPS receiver 10 is completed (when the vehicle is adjacent to the next stop). May be performed repeatedly or sequentially.

Of course, the GPS receiver 10 automatically sends the detection signal to the data output counter 20 and the frame classifier 30 when the vehicle reaches an adjacent area of each stop. Of course, the manual operation by the push button 10 attached to the commercial advertisement output device 200 is also possible.

2 is a conceptual diagram schematically illustrating a concept of commercial advertising through the multimedia commercial advertisement output device 200.

In FIG. 2, since the multimedia commercial advertisement output device 200 according to the present invention is installed in the vehicle 210, respectively, the vehicle 210 is installed through the GPS engine installed in the commercial advertisement output device 200 through the satellite 500. You can track the current location of). The current location of the vehicle 210 may be tracked, and a guide message of a stop corresponding to the current location of the vehicle may be broadcast and displayed through the LCD 90 and the speaker SP.

Since the multimedia commercial advertisement output device 200 includes a wireless LAN modem 300, the multimedia commercial advertisement output device 200 transmits data stored in the server 300 to the multimedia commercial advertisement output device 200. The image information data stored in 200 may be uploaded to the server 300. In other words, the second memory 53 of the multimedia commercial advertisement output device 200 temporarily stores image information about a vehicle photographed by the digital camera 130, and the image information is downloaded from the server 300. It can be stored in the server or external backup device.

In addition, commercial advertisement data stored in the multimedia commercial advertisement output device 200 may be remotely updated or changed.

The server 300 is disposed under the management of the operator of the multimedia commercial advertisement output device 200 and temporarily stores newly produced commercial advertisement information 220, news 230, and living information 230, and the vehicle ( The image information about the vehicle photographed by the 210 is downloaded and stored from the multimedia commercial advertisement device 200. The image information of such a vehicle 210, if the vehicle is in an accident, can not only accurately determine the cause using this image information, but also can perform emergency relief in case of accident, by providing to insurance companies, etc. Can be used as data for analysis.

As a result, the multimedia commercial advertisement output device 200 according to an embodiment of the present invention repeatedly outputs commercial advertisements and promotional items visually and audibly to passengers while traveling between the stops and stops, thereby greatly increasing the effect on commercial advertisement promotion. To get it.

Here, one method of transmitting and receiving data relating to the commercial advertisement between the multimedia commercial advertisement output device 200 and the server 300 shown in FIG. 2 to be described later is to connect to the wireless Internet via the wireless LAN modem 140. The method can mainly be used. As another method of transmitting and receiving data regarding another commercial advertisement, a data transmission method through the satellite 400 may be used. However, the data transmission method via satellite is relatively expensive and can be used preliminarily.

3 is a flowchart for schematically illustrating a concept of commercial advertisement through the multimedia commercial advertisement output device 200.

As described above, when the vehicle 210 runs a route, in FIG. 3, the current position of the vehicle is received from the GPS receiver 10 in step S10.

In step S13, the GPS receiver 10 continuously receives the position of the vehicle at intervals of about 1 to 5 minutes. For example, due to a traffic jam, the vehicle continues to stop or the vehicle is stopped. In the case of stopping at, the vehicle position stops at the same position three or more times, and the received vehicle position data is erased or deleted and returned (step S 15).

When the vehicle position data changes in step S 15, the flow proceeds to step S 20.

Meanwhile, in step S 17, the driver of the vehicle manually pushes the pushbutton 10 in an emergency or when the multimedia commercial advertisement output device 200 misreads the vehicle position.

In step S20, the signal received from the GPS receiver 10 is searched for the position of the vehicle and the position of the stop via a GPS engine (not shown).

In step S30, a guide broadcast message for a stop at which the vehicle is to move and enter is extracted from the first memory 51.

In step S40, the guide broadcast message for the extracted stop is transmitted to the speaker SP and the LCD 90 to be broadcast or displayed.

In step S50, when the announcement of the stop in step S50 is terminated, the commercial advertisement is transmitted to the speaker SP and the LCD 90 to be broadcast or displayed.

In step S60, the commercial commercial in step S50 is repeated in the given order. In detail, the commercial advertisement stored in the first memory 51 is repeatedly displayed until entering the next stop. In other words, when a vehicle is delayed due to traffic jams, commercial commercials are repeated continuously.

In step S70, when the position of the next stop of the vehicle 210 is received from the GPS receiver 10 as in step S10 during the commercial advertisement in step S50, the step (S commercial advertisement). Stop, and carry out stop announcements.

 When step S70 is finished, the process returns to step S30, and steps S30 to S70 are repeatedly performed. This routine is repeated until the end of the vehicle running, and when the end point is reached, the commercial of the multimedia commercial advertisement output device 200 is reset to maintain the initial state.

The multimedia commercial advertisement output device according to an embodiment of the present invention may perform an announcement and commercial advertisement through multimedia in a public transportation means and simultaneously record the inside and outside of the vehicle as an image.

Multimedia commercial advertisement output device according to an embodiment of the present invention, by accurately tracking the location of the means of transportation in the public transportation means by GPS to accurately provide information and commercial advertisement suitable for the passage point of the corresponding line, Maximize advertising effectiveness.

Multimedia commercial advertisement output device according to an embodiment of the present invention, when a collision accident or the like occurs in public transportation, by using the GPS to accurately track the location of the vehicle to quickly prepare for the accident, and also inside and outside the vehicle The accident process can be executed quickly by the image photographed by the attached camera.

1 is a block diagram showing the components constituting the multimedia commercial advertisement output device according to an embodiment of the present invention in blocks,

2 is a conceptual diagram schematically illustrating a concept of commercial commercial broadcasting through a multimedia commercial advertising output apparatus 200;

3 is a flowchart illustrating a method of commercial commercial broadcasting through the multimedia commercial advertising output apparatus 200;

Figure 4 is a block diagram showing the components constituting the conventional multimedia commercial advertisement output device in blocks.

<Description of the symbols for the main parts of the drawings>

10; GPS receiver 20: data output counter

30: frame classification unit 40: system control unit

51: first memory 53: second memory

60: data output unit 70: audio output unit

80: LCD drive unit 90: LCD

100: video recording / playback device 110: data input unit

120: digital camera driver 130: digital camera

140: wireless LAN modem 200: multimedia commercial advertising output device

210: vehicle 300: server

400: satellite

Claims (4)

GPS receiver, push button for searching for and receiving location information of the stop while the vehicle is running, A first memory for storing stop guidance broadcast data and commercial commercial data consisting of voice, text, and video information for guiding a stop at which the vehicle is reached when the vehicle is operated, in units of frames; A second memory for storing images photographed by a plurality of digital cameras installed in a vehicle, Controlling and displaying or broadcasting the stop announcement and commercial advertisement stored in the first memory, accessing an external server through the wireless Internet, updating commercial advertisement data, and transmitting an image related to a vehicle stored in the second memory; System control unit, An image recording / reproducing apparatus capable of recording and playing back images of commercial advertisements from the first memory 53 which stores commercial advertisement information consisting of text, audio and video data in units of frames while being driven by the image recording / reproducing apparatus driving unit; And It includes a data input unit for updating and changing the data via the wireless Internet or direct from an external server, Speaker for outputting voice information data of stop announcements and commercials, An LCD for displaying and broadcasting voice, text and video information stored in the first memory, and Digital cameras installed in a vehicle to capture each situation as an image Multimedia commercial advertisement output device for public transportation characterized in that the connection to perform the stop announcement and commercial advertising. The method of claim 1, further comprising a wireless LAN modem for wirelessly connecting the multimedia commercial advertisement output device to an external server so as to remotely update the contents of commercial advertisements stored in the first memory of the multimedia commercial advertisement output device. Or it may be changed, and the multimedia commercial advertising output device for downloading the vehicle image stored in the second memory. In the multimedia commercial advertisement output method using a multimedia commercial advertisement output device for public transportation means which is installed in the public transportation means for performing a stop announcement and commercial advertising, Receiving a current location of the vehicle from a GPS receiver when the vehicle is traveling on a route, When the vehicle position data stops at the same position three or more times, erasing or deleting the received vehicle position data and returning the same; Searching for a location of a vehicle and a location of a stop through a GPS engine using a vehicle location signal received from a GPS receiver; Extracting, from the first memory, an announcement message about a stop to which the vehicle will move and enter; Transmitting or displaying the announcement message for the extracted stop to the speaker and the LCD; and When the announcement of the stop is ended, transmitting or displaying a commercial advertisement broadcast to the speaker and the LCD; Multimedia commercial advertising output method comprising a. 4. The method of claim 3, further comprising manually pressing a pushbutton by a driver of the vehicle when the vehicle position received by the GPS receiver is misread, The commercial commercial is repeated in a given order, and if the position of the next stop of the vehicle is received from the GPS receiver during commercial commercials, further comprising the step of stopping the commercial commercials, and performing a stop guide broadcast Multimedia commercial advertisement output method.