KR20040042345A - Advertisement Methods through Reasonable Payment of Fees - Google Patents

Abstract

PURPOSE: An AD(ADvertisement) method through the rational rate payment is provided to charge an AD rate only if a buyer wants the connection with a specified company after confirming the AD notified to the latent buyers through the web. CONSTITUTION: The ADs for notifying the latent buyers are inputted to a server(S10). The ADs are classified/stored, and the ADs except contact information are notified to the latent buyers through the web(S20). The buyer informs the server of a buying intention including the contact information of the buyer by selecting one advertiser through the ADs on the web(S40). Based on the buying intention, the advertiser is selected, the buying intention of the buyer is electronically informed to the selected advertiser, and the payment of the AD rate is requested to the advertiser(S50). The advertiser receives the buying intension of the buyer by paying the AD rate(S60).

Description

Advertisement Methods through Reasonable Payment of Fees}

The present invention relates to an advertising method through reasonable payment of costs on the web. More specifically, the present invention relates to an advertising method configured to advertise advertisements to a plurality of potential buyers through the web, and to add advertising costs only when the confirmed buyer wants to connect with a specific company.

In general, the purpose of the advertisement is to enable the user to enjoy the expected effect of rapid and quick delivery and increase of sales through securing a large number of customers.

These delivery methods are also diverse. In the past, advertising methods such as TV, daily newspapers, etc., as the times evolve, including online advertising such as the Internet, the method of delivery of the infinite. However, a disadvantage of existing advertising methods is that it is difficult for an advertiser to have accurate data on advertisement delivery because it is a comprehensive advertisement targeting an unspecified majority. However, media such as TV and newspapers are few, so considering the high cost burden, the function of delivering advertisement through securing a large number of users will be better than other media.

In addition, since the current online advertisements do not know which of the most influential website to achieve the best effect, the solution to this is that various advertising ideas are popular. Turning off is probably a way of providing a rebate for the user's choice of advertisement. Prior arts related to this are Korean Publication Nos. 2001-0074090 and 2000-005880. The disadvantage of the prior art is that the information provided, the rebate, etc. of the advertisement is made only online. In addition, it is impossible to know whether the advertisement has been properly viewed by the viewer, and furthermore, it is impossible to perform effective advertisement aggregation.

Meanwhile, Korean Application No. 2000-63569 discloses that the viewer watches the advertisement among the advertisements selected by the advertiser when accessing the Internet, and the winner is paid the amount multiplied by the number of viewers among the amounts set by the advertiser per person. If you send an email to the viewers you want to receive from the ads you have set up, or click the ad directly on the operator's site to watch it, the amount of money the advertiser sets per person will be multiplied by the number of viewers, or the winners will be defined. Disclosed is a method of advertising, which is paid in a conventional manner.

In addition, the Republic of Korea Application No. 2000-65466 discloses a method for providing lottery and lottery using a random number generated in accordance with the click on the Internet. More specifically, No. 65466 provides a lottery ticket to the viewer by transmitting a random number generated from a random number generation module as viewers who access the Internet click on a banner advertisement displayed on a plurality of Internet sites, and win the prize according to the provided lottery ticket. The present invention discloses a method and system for presenting whether the viewer is able to increase the click-through rate for a banner advertisement and at the same time induce viewers' continued interest.

As another advertising method, there is a form in which a quiz game is combined with an advertisement, and in Korean Application No. 10-2000-30930, the contents of advertisements (photo, video, sound, etc.) of each company and product that are already announced through various media are problematic. The present invention discloses a quiz-type internet advertisement method using advertisement contents, which allows an internet user to naturally access the advertisement contents while solving the problem.

In addition, the Republic of Korea Application No. 10-2001-271 relates to a method of advertising on the Internet using a quiz, specifically, to provide a low-cost advertising to advertisers by providing a kind of advertising to users while taking a quiz over the Internet The present invention discloses a method of advertising on the Internet using a quiz that makes it possible to give incentives to users.

Alternatively, a method has been created that combines quizzes with advertisements to provide a real lottery when all the quizzes have been matched. In Korea Application No. 10-2000-32116, all the multiple choice questions for advertisements provided on the Internet are answered. The present invention discloses an advertising method and apparatus using a quiz on the Internet to provide a lottery number having the right to obtain an actual lottery ticket to enhance the advertising effect.

However, the same problem seen in 63569, 65466, 30930, 271 and 32116 and other prior art is that it uniformly charges advertising costs and adds them to the advertiser.

In order to solve the above problems, the present invention is to advertise a plurality of potential buyers through the web, and to add advertising costs only when the confirmed buyer wants to connect with a specific company. The purpose is to provide.

The following drawings attached to this specification are illustrative of preferred embodiments of the present invention, and together with the detailed description of the invention to serve to further understand the technical spirit of the present invention, the present invention is a matter described in such drawings It should not be construed as limited to

1 schematically illustrates a computer system to which the present invention is applied.

2 illustrates a functional configuration of a server computer.

3 illustrates the overall flow of the present invention.

4 illustrates an example of a web page for advertising advertisements to buyers.

5 illustrates an example of a web page for informing a server computer of a purchase intention of a buyer.

<Brief description of the major symbols in the drawings>

10: server computer 20: buyer computer 30: advertiser computer

In order to achieve the above object, the present invention relates to an advertisement method configured to connect a plurality of advertisers and buyers to pay advertising costs only when connected according to an advertisement. Inputting to; Subdividing and storing the collected advertisements and simultaneously advertising the advertisements other than the contacts to a plurality of potential buyers through the web; Selecting at least one advertiser through the advertisement to inform the server computer of a purchase intention including the contact information of the buyer; Searching for a corresponding advertiser based on the purchase intention, and electronically notifying the selected advertiser of the purchase intention of the buyer and requesting payment of an advertisement cost; And receiving the purchase intention of the buyer by paying the advertisement cost.

Preferably, the present invention comprises the steps of informing the communication company of the buyer's contact information and the advertiser's contact information; And calling the buyer and the advertiser through a call connection based on the contact information.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Prior to this, terms or words used in the specification and claims should not be construed as having a conventional or dictionary meaning, and the inventors should properly explain the concept of terms in order to best explain their own invention. Based on the principle that can be defined, it should be interpreted as meaning and concept corresponding to the technical idea of the present invention.

Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiment of the present invention and do not represent all of the technical idea of the present invention, various modifications that can be replaced at the time of the present application It should be understood that there may be equivalents and variations.

1 schematically illustrates a computer system to which the present invention is applied. As shown in FIG. 1, the purchaser computer 20 is connected to the server computer 10 via the Internet. On the other hand, the advertiser computer 30 is also connected to the server computer 10 via the Internet.

Then, a network interface 19 is added to modulate and demodulate the signals between the computers 10 and 30 and the server computer to enable information communication with each other. That is, the network interface 19 provides a gateway for receiving and transmitting information between the two.

The server computer 10 may be a conventional personal computer or workstation with a significant amount of memory and processing power, including ROM and RAM, as the server computer 10. It acts as a web server, handling requests from buyers connected via the Internet.

The internet 200 is a line connecting the terminal 300 and the server computer 100. Alternatively, it's called the Web, and it physically connects multiple computer computers through a web page that's been hypertext-enabled using a specific protocol (Http). In order to view the web page, a program called a web browser is used.

In the present specification, the Internet is illustrated as a line, but is not limited thereto, and includes all lines applicable to a computer system having a client-server structure.

The advertiser or buyer computer 30, 20 may be a personal computer as a data communication device used to physically connect the server computer 10. Alternatively, an apparatus equipped with a network interface capable of data communication via the Internet, and equipped with the above-described web browser, is preferably used.

The buyer selects any one of a plurality of advertisers advertised on the web using this computer and requests the server computer 10 to connect with the advertiser.

2 shows a functional configuration of the server computer 10. The server computer 10 is configured to further include a posting unit 12 and a connecting unit 13 functionally in addition to the basic computing ability for a conventional computer to operate as a web server. In the storage device 150, an advertisement database 14a, an advertiser database 14b, and a buyer database 14c are recorded.

The posting unit 12 posts the collected ads on the web so that a number of potential buyers can view the ads collected from the advertiser. Preferably, the posting unit 12 does not publish the collected advertisements uniformly, but instead, it is classified into a tree structure by subdividing them according to the contents of the advertisement, and posted through the web so that buyers can easily find the desired information. do.

The connection unit 13 connects the buyer and the advertiser. The connection unit 10 finds a corresponding advertiser and extracts a contact according to a purchase intention input from a buyer. The advertiser will be notified electronically of the purchase intention entered into the extracted contact information. Preferably, communication means such as e-mail, fax, telephone are used.

In order to achieve such a function, the server computer 10 records the advertisement database 15a, the buyer database 15b, and the advertiser database 15c in the storage device 15.

The advertisement database 15a records advertisements collected from advertisers. The database 15a organizes and collects the collected advertisements into categories to have a tree structure.

The buyer database 15b stores information related to the buyer, such as name, address, telephone number, social security number, e-mail address, and past system usage history. This information is obtained when the purchaser registers with the server computer first or just before informing the server computer 10 of the initial purchase intention.

The advertiser database 15c stores information related to sellers such as name, contract information, payment information, payment preference type, business type, and merchandise sold. The contract information may include a telephone number, a web page URL, a bulletin board address, a mobile phone number, an e-mail address, a fax number or any other means for contacting the seller.

1 and 2, one computer is configured to operate as the server computer 10, but those skilled in the art will appreciate that the functionality may be distributed to a plurality of computers. In one example, server computer 10 is designed in a distributed fashion such that the database and each module are organized in separate units.

Then, the operation of the present invention configured as described above will be described in detail below.

3 is a flowchart showing the overall flow of the present invention.

In FIG. 3, the advertiser informs the server computer 10 of an advertisement to be announced to a number of potential buyers (S10). The advertiser may register an advertisement on the server computer 10 through various methods.

In one example, the advertiser will use a means such as e-mail, fax, or telephone to inform the server computer 10 of an ad text that includes at least a contact and an address. If using the web, the advertiser can directly register the ad text where the information is posted to the buyer, such as a bulletin board.

In the registration process (S10) of this advertisement, the contact information of the advertiser is recorded, but not announced to the buyers.

Advertisements received through various methods are stored in the server computer 10. In addition, the advertisement database 14a is dynamically connected to the advertiser database 14b.

Preferably, the received advertisements are stored in categories. For example, in the upper classifications such as the service industry, the building industry, and the sales business, they are divided and stored to have a tree structure organized into sub-classes below them.

Then, the received advertisements are announced to a plurality of potential buyers through the web (S20).

This announcement is made by registering on the home page of the server computer 10 present on the web for viewing by a number of potential buyers. At the time of advertisement announcement, advertisements are announced to have a tree structure as described above so that buyers can easily search for the desired information. And importantly, in this announcement, the advertiser's contact information is not announced.

Preferably, the server computer 10 arranges and displays the advertisements on the homepage according to the number of times that the buyer selects the advertisements or the actual transaction ranking made through the advertisements when the advertisement is posted. In addition, when the buyer sets and informs the server computer 10 of the additional conditions in the advertisement of the advertisement, the server computer 10 may be configured to rearrange and display the advertisements advertised according to the set conditions. It is obvious that detailed description thereof will be omitted.

The buyer searches for advertisements posted on the web using his computer 20 (S30).

The buyer drives the web browser to go to the homepage of the server computer 10 and requests information there. The web browser interprets and displays the web page transmitted from the server computer.

In this way, an example of the web page shown to the buyer is shown in FIG. The buyer browses the advertisements posted on this web page and selects one of the advertisers. Preferably, a mouse click on a button provided on a web page is connected to the selected advertiser.

When the shopper clicks the mouse, the window shown in FIG. 5 can be seen. Through this window it is possible to inform the advertiser of the purchase intention of the buyer (S40).

The buyer records the necessary items in the combo box provided in this window and requests the server computer 10 to connect with the advertiser by clicking the 'send' button provided in the window. In addition, the server computer receives the advertising costs only for the received advertisements.

In Fig. 5, the buyer fills in the window such as the buyer's name, contact information, and a message to send to the advertiser. Then, everything is created and transmitted to the server computer 10.

The server computer 10 searches for the advertiser associated with the posted advertisement according to the purchaser's intention to purchase. Then, the contact information is checked from the searched advertiser's record, and the advertiser is notified of the purchase intention received from the buyer, and the advertiser is requested to pay the advertisement cost.

The server computer 10 presents various types of deposit methods to the advertiser for this purpose. In one example, means such as online deposit and credit card payment may be used, and such a method of payment through the web is a well-known technique that is currently widely used, and thus its detailed description is omitted.

Optionally, the server computer 10 may be configured to notify the telecommunications company of the contact information of the advertiser and the buyer so that a telephone connection can be attempted.

The advertiser confirms the contact information of the buyer pays the advertising cost to the server computer 10, and is connected to the buyer (S60).

As described above, although the present invention has been described by way of limited embodiments and drawings, the present invention is not limited thereto and is intended by those skilled in the art to which the present invention pertains. Of course, various modifications and variations are possible within the scope of equivalents of the claims to be described.

According to the present invention, it is possible to advertise at a reasonable price by charging advertising costs only when a transaction is made by an advertisement or a potential buyer and an advertiser are connected.

Claims (2)

The advertising method is configured to connect a large number of advertisers and buyers and pay only when they are linked according to the ads. Inputting advertisements to a server computer to inform a plurality of potential buyers; Subdividing and storing the collected advertisements and simultaneously advertising the advertisements other than the contacts to a plurality of potential buyers through the web; Selecting at least one advertiser through the advertisement to inform the server computer of a purchase intention including the contact information of the buyer; Searching for a corresponding advertiser based on the purchase intention, and electronically notifying the selected advertiser of the purchase intention of the buyer and requesting payment of an advertisement cost; And Receiving the purchase intention of the buyer by paying the advertising cost; advertising method comprising a The method of claim 1, Informing the communication company of the buyer's contact information and the advertiser's contact information; And Advertising a caller and an advertiser through a call connection based on the contact.