KR20020004325A - E-mail AD and selling method in internet - Google Patents

Abstract

PURPOSE: A method for advertising e-mail and selling goods through the Internet is provided to directly correlate e-mail advertisements for selling the goods without wasting advertising fee by inserting a banner, a profit distribution program, text, rich media, moving images, sound into the e-mail and paying advertisement compensation fees only when buying. CONSTITUTION: First, only e-mail advertisements related to fields selected by users are transferred to members and all the e-mails are classified for respective directories. Then, the member clicks an advertising mail to send an e-mail for recommending buying to periphery persons. Next, an operator requests an advertisement reserve to an advertiser after a predetermined period and pays a fee except a commission to an account of a buyer. Then, the reserved fee is used to buy a good or is sent from the operator to the buyer.

Description

E-mail AD and selling method in internet}

The present invention relates to the advertisement and sale of goods by email on the Internet, and more particularly, unlike the advertisements that give money in the conventional advertisement, the operator can send banner, revenue sharing program, text, rich media, video, voice to email. By inserting the back and pay the advertising compensation only at the time of the e-mail advertising is directly related to the sale of products without wasting advertising costs.

'Email marketing' literally means 'marketing using email'.

Through email, it is a strategic concept that creates advertisements, promotes, and performs various events and promotions to create customer needs and increase satisfaction. These methods are already being performed, not the story of a distant future, and are attracting attention as an important method of implementing 1: 1 marketing.

Existing e-mails simply exchanged simple messages in the form of text, but recently, with the support of MIME (multipurpose Internet Mail Extension), various multimedia messages such as HTML documents, images, sounds, and videos can be delivered through e-mails. In other words, S / MIME (secure MIME) is gradually solving the security problem of mail. This enables Internet users to deliver various types of messages that were only available on web browsers via email. The email client, Microsoft Outlook Express, and Netscape Messenger, which are used by the majority of the Internet, are interoperable with the browser. This became possible.

In general, an email-based advertisement sends an email or survey email to people who want to receive the mail, and earns cash in return. When recruiting members, we ask for detailed information of each individual, such as interests, and extract the appropriate person based on the data.

Existing e-mail advertising is difficult to get back because it is a small amount and more than a certain amount to be cashed, and it took a long time, resulting in considerable dissatisfaction. In addition, it was difficult to connect with the product sales, which is the original purpose of the advertisement, by registering as a member regardless of the product purchase to simply receive the advertisement reserve.

In addition, there was a feeling of rejection by requesting too much personal information when registering (Figure 1), and the accuracy of member information was questioned. In addition, personal information changes over time, and it is difficult to expect significant effects from marketing based on past data. As a result, advertising costs were not linked to product sales, and it was difficult to measure the exact effect of advertising.

Therefore, the present invention devised to solve the problems as described above, the e-mail advertising in such a way that the operator inserts the banner, revenue distribution program, text, rich media, video, voice, etc. in the email and pays the advertising compensation only at the time of purchase. It aims to be directly connected to the sale of goods without wasting advertising costs.

1 is a registration form showing a state that the existing site requires too much personal information when registering.

2 is a diagram illustrating a network connection state of an email advertisement method in the Internet according to a temporary embodiment of the present invention.

3 is a view showing a member registration form on the Internet according to a temporary embodiment of the present invention.

4 is a diagram illustrating a web page provided to an Internet user in an email advertisement method on the Internet according to a temporary embodiment of the present invention.

5 is a flowchart of an email advertising method in the Internet according to an embodiment of the present invention.

6 to 9 are flowcharts illustrating an email advertisement method on the Internet according to another embodiment of the present invention.

The method of the present invention for achieving the above object, the first step of sending an email ad negotiated by the advertiser and the operator only the email advertisement in the field selected by the Internet user to the member and registers the classified by directory on the homepage; A second step in which the member clicks on an advertisement mail and sends an e-mail recommending and recommending the advertisement mail and a purchase occurs; A third step of, after a predetermined period (return period) of the purchase, the operator applies an advertisement reserve from the advertiser and accumulates the amount excluding the fee into the buyer's account; And the e-mail advertising method is made, including the fourth step of using the accumulated amount to purchase the goods, or a certain amount (more than 10,000 won) by requesting the operator to transfer the advertising compensation.

Now, the preferred embodiments of the present invention will be described in detail with reference to FIGS. 2 to 9.

2 is a diagram illustrating a network connection state of an e-mail advertising method on the Internet according to a temporary embodiment of the present invention. Referring to the drawings, Internet users 210a-210n are connected to the email advertisement server 230 through the Internet 220, and advertisers (merchants) 240a-240n are also connected to the email advertisement server via the Internet 220. (230).

3 is a view showing a member registration form on the Internet according to a temporary embodiment of the present invention.

As shown in the drawing, when registering a member, an Internet user selects an advertisement to be sent by mail. By categorizing the contents of advertisements, I made a check box to select real estate, computers, fashion, and cars. In choosing a product advertisement, you can select all you want without any limitation. In this way, the web operator sends only the advertisement mails that match the contents selected by the Internet user during the subscription among the advertisement mails negotiated with the advertiser (or seller).

When registering a member, the consumer sends the email advertisement of the field selected by the consumer himself, and there is no need to excessively demand member information when recruiting members for target marketing. In addition, the problem of reliability of collected member information or change of member information can be overcome.

The discussion with the advertiser is about the format of the advertisement, the reserve amount, the discount amount, the period, and the contents of the advertisement. The format of an email ad includes any technology that can be applied to email, such as text, catalogs, banners, revenue sharing programs, video, rich media, and voice.

Affiliation program means that when a user moves to a website introduced within his or her site and a real purchase occurs, a part of the purchase amount can be received from the site.

Rich media is a technique that makes a banner richer, and refers to a banner made using DHTML, Javascript, shockwave, etc., not JPEG or GIF.

The banners created in this way can greatly expand the tasks that can be done through banners while performing various functions provided by multimedia and web browsers as well as static graphics and animations.

The advertisement mails sent to the members are also classified on the web page. We created a search box so that Internet users can directly visit web pages and search for product advertisements with intention to purchase, and direct them to search by product field. The member information change section is also provided so that it can be modified in the field that Internet users want to receive later. At the same time as the membership, the Internet user was created a personal account to earn advertising rewards, and afterwards the amount of money accumulated here can be viewed at any time using the ID and password (Figure 4).

Personal accounts created by joining members can be used together with a family, company, various groups, etc., and the reserves can be called. Anyone as well as the member can purchase the product through the product advertisement searched on the mail or the web page, but the advertisement compensation fee is accumulated in the member account. Therefore, if you buy a product from a family, a company or a group using a single account, you can accumulate a large amount of reserves in a short time. It is distinguished from the one that only one person can use.

The Internet user browses the product advertisement searched on the mail or web page and decides whether to purchase. At this time, regardless of whether or not the purchase can be sent to recommend or recommend to your friends, colleagues, family, etc .. A friend, colleague, or family member who is recommended or recommended by a member may again send advertising mail around them. Since people around the product information are sent to you via mail, the message is widely delivered without objection.

Advertising rewards for purchases made by recommending and recommending friends, colleagues, and family members will also be credited to the account of the member who sent the first recommendation and invitation.

In other words, the total amount of ad reserve is

* Total amount of advertising reserve = quantity of goods purchased * Ad compensation amount ㅡ commission

-Ad Rewards = Ad Rewards for One Product

-Quantity of product purchased = Quantity purchased by yourself + Quantity purchased by recommendation or recommendation

Since the advertising compensation is paid only when purchasing a product, the advertising reserve is also high and it does not matter who makes a purchase, so a single purchase and an advertisement reserve may occur several times.

Advertising rewards are not accumulated immediately when a purchase occurs, but after a certain period of time, such as a return period, the web operator bills the advertisers for advertising compensation on behalf of the buyer, and then accumulates them.

When the amount of money accumulated in the member account is over a certain amount (10,000 won), the Internet user requests a remittance from the operator and receives the money back. Reserves can also be used to purchase goods or use them on the Internet.

5 is a flowchart of an email advertising method in the Internet according to an embodiment of the present invention.

First, the mail server starts sending the advertisement mail (step 101), and sends the advertisement mail to the members (step 102). The same content as the sent advertisement mail is sent to the web page (step 103) so that members can access and search the website (step 104).

Members click on the email advertisements sent to them and decide whether to purchase the product (step 105). The read e-mail advertisement is sent to friends, colleagues, and family around him to recommend or recommend a product purchase (step 106).

Next, purchases are made by the member or by friends, colleagues or family members (step 107). After the return period, the operator bills the advertiser (seller) for advertising compensation (step 108) and saves the operator's fee and stores it in the member's account (step 109).

The reserve is used to purchase goods (step 110) or when a certain amount (10,000 won) or more is requested by the operator remittance (step 111).

FIG. 6 is a flowchart illustrating a method of accumulating advertisement rewards by performing an email advertisement by a member searching for a product advertisement on a web page according to an embodiment of the present invention.

The operator initiates the same content on the web page as the sent advertisement mail (step 201) and determines whether the member searches for the product advertisement on the website and purchases the product (step 202).

The read e-mail advertisement is sent to friends, colleagues, and family around him to recommend or recommend a product purchase (step 203).

Next, purchases are made by the member or by friends, colleagues or family members around (step 204). After the return period, the operator bills the advertiser (the seller) for the advertising compensation (step 205) and excludes the operator fee and accumulates in the member's account (step 206).

The reserve is used to purchase goods or the like (step 207) or when a certain amount of money is requested by the operator to be remitted (step 208).

FIG. 7 is a flowchart illustrating a method in which a member adds and recommends a product advertisement to a friend, colleague, or family member on a webpage of an Internet, according to an embodiment of the present invention, to accumulate an advertisement compensation fee.

The member himself / herself sends an e-mail advertisement to friends, colleagues and family around him to recommend or recommend a product purchase (step 301).

Those who have been recommended or invited by e-mail from a member click on the e-mail advertisement to determine whether to purchase the product (step 302). Those who have recommended or recommended the product by e-mail from the member send another e-mail advertisement to the friends, colleagues and family around them to recommend or recommend the product purchase (step 303).

Purchases are made by nearby friends, colleagues, or family members (step 304), and after the return period, the operator bills the advertiser (seller) for an advertising reward (step 305), and after saving the operator fee, The first recommendation, not a colleague, is credited to the account of the member who sent the invitation mail (step 306).

The reserve is used to purchase goods, etc. (step 307) or when a certain amount of money is requested to send back to the operator is returned (step 308).

8 is a flowchart illustrating a method of making a discount purchase through an e-mail advertisement in the Internet according to an embodiment of the present invention.

First, the mail server starts sending the advertisement mail (step 401), and sends the advertisement mail to the members (step 402). The same content as the sent advertisement mail can be sent to the web page (step 403) so that members can access and search the website (step 404).

Members click on the email advertisements sent to them to determine whether to purchase the product (step 405). The read e-mail advertisement is sent to friends, colleagues, and family around him to recommend or recommend a product purchase (step 406).

Next, the member himself or his friends, colleagues or family members purchase the product at a discounted amount negotiated with the seller (step 407).

9 is a flowchart of a method in which an advertisement compensation fee is accumulated after a member or a friend, a colleague, or a family member views an email advertisement for a product advertisement and purchases the product offline.

The purchase details are inputted to the member account based on the data confirming the purchase of the product (card sales slip, tax invoice, etc.) or the purchase confirmation network (step 501). After the return period, the operator bills the advertiser (seller) for the advertising compensation (step 502) and excludes the operator fee and accumulates in the member's account (step 503).

The reserve is used to purchase goods, etc. (step 504) or when a certain amount of money is requested to send back to the operator is returned (step 505).

Although the present invention has been described in detail using the preferred embodiments, the scope of the present invention is not limited to the specific embodiments, but should be construed by the appended specific claims.

In the past, it was difficult to connect the product with the original purpose of advertising by focusing on simply exposing the advertising message. Even if target marketing is conducted through data mining, how accurate the information of the members who have won the prizes will be accurate, and after a certain time, the information obtained from each individual may be different from the actual one.

In this case, since the consumer sends an email advertisement in a field selected by the consumer himself, there is no need to excessively request member information when recruiting members for target marketing. In addition, the problem of reliability of collected member information or change of member information can be overcome.

In addition, the members receive advertising mail so that they can recommend or recommend around them, so the message can be widely delivered without objection.

Since the advertising compensation is paid only when purchasing a product, the ad reserve is more expensive than the way of paying the existing advertisements, and since it does not matter who buys, the ad reserve can be generated several times for one e-mail. In addition, family members, groups, companies, etc. can use a single earning account can quickly increase the reserves.

Advertisement payment is paid only when purchasing a product, and the advertising cost, which was wasted regardless of the purchase, can be directly connected to selling the product, thereby promoting sales, which is the original goal of the advertisement.

Claims (8)

A first step of sending e-mail advertisements negotiated by an advertiser and an operator to members only by sending an e-mail advertisement in a field selected by the internet user, and registering the e-mail advertisements by the directory and registering them on a homepage; A second step in which the member clicks on an advertisement mail and sends an email recommended and recommended around the user and a purchase occurs; A third step of, after a predetermined period (return period) of the purchase, the operator applies an advertisement reserve from the advertiser and accumulates the amount excluding the fee into the buyer's account; And the fourth step of using the accumulated amount to purchase goods or requesting an operator when a certain amount is exceeded to receive an advertisement compensation money. The method of claim 1, wherein the members of the first step select an email advertisement field to be sent by the member in advance when the member subscribes to receive the advertisement mail or access the web. The method of claim 1, wherein the product advertisement field that is not selected when the member joins the second step includes accessing the web, purchasing a product, or sending a recommendation or recommendation to a friend, colleague, or family member. How to advertise email The method of claim 1, wherein the purchase of the second step includes an e-mail advertisement, which includes not only members but also several non-members. The method of claim 1, wherein the advertisement compensation fee of the third step is not applied only once for sending an email, but the advertisement compensation fee may be generated several times depending on the quantity or number of purchases. The method of claim 1, wherein the advertisement compensation fee of the third step is not applied only once for sending an email, but the advertisement compensation fee may be generated several times depending on the quantity or number of purchases. The method of claim 1, wherein the third level of advertising compensation is not only a purchase of the member himself, but also an advertisement compensation for purchases generated by soliciting or recommending product advertisements around the member's account. The method of claim 1, wherein the account of the member of the third step is not only a member but also a family member or a colleague of the neighbors can accumulate the deposit together.