KR20040033428A - Bothway advertisement system used voice recognition and method thereof - Google Patents

Abstract

PURPOSE: An interactive advertising system through voice recognition and a method therefor are provided to maximize the effectiveness of advertisement by making an advertisement receiver read an advertising message transmitted through a wired/wireless communication network. CONSTITUTION: An interactive advertising system through voice recognition is composed of an advertisement provider(100), linked with a user equipment(500) through a PSTN(200), a mobile network(300) or the Internet(400). The advertisement provider(100) is comprised of a web server(110), an ARS server(120), an SMS(Short Message Service) server(130), a voice recognition server(140), a database server(150), and a central management server(160). The web server(110), connected with the Internet(400), executes the processing and communication of web documents. The ARS server(120) provides various voice information to the user equipment(500). The SMS server(130) transmits an advertising message to the user equipment(500) through the wired/wireless communication networks(200,300) according to the control of the central management server(160). The voice recognition server(140) recognizes and analyzes a voice replied from the user equipment(500). The database server(150) provides the information of the user equipment(500), voice parameters, advertising contents, etc. The central management server(160) covers the whole control of the system.

Description

Interactive advertising system and method through voice recognition {BOTHWAY ADVERTISEMENT SYSTEM USED VOICE RECOGNITION AND METHOD THEREOF}

The present invention relates to an interactive advertising system and method through voice recognition, and in particular, by allowing the advertising recipient to read or mimic the advertising message transmitted to the advertising audience through a wired / wireless communication network, thereby maximizing the advertising effect. The present invention relates to an interactive advertising system through voice recognition and a method thereof.

In general, the development of the field of information and communication, which is essential in the highly information society, is spreading all over the world.

In particular, the development of the mobile communication field among the information and communication field is not only wide market, but also the rapid development of research and development is actively participating in the mobile communication field from around the world, the demand is greatly increased.

In addition, recently, a technology for allowing a user to access and use a data communication network such as the Internet directly from a mobile communication device by integrating a data communication function through a computer to a mobile communication device has been gaining wide interest from users.

As described above, mobile communication devices such as mobile phones, pagers, and wireless data are increasingly diversified in order to facilitate user's convenience, such as performing data communication, in addition to a call function, which is a function of mobile communication devices.

On the other hand, the advertisement service in the mobile communication devices connected to the data communication network as described above is implemented in the form of downloading the advertisement message provided from the server using a technology such as WAP and HTML to display on the terminal screen. That is, in the conventional mobile communication system, the advertisement service method has provided various advertisements and guide messages in the form of a simple function, for example, a short message service (hereinafter, abbreviated as 'SMS').

However, such a typical advertising service is not easy to imprint the advertising message to the advertising audience, so that only a slight advertising effect compared to the effort, and the conventional advertising method in the communication devices through the wired / wireless communication network Since the advertisement message is made in the form of one-way delivery of the advertisement message to the advertisement recipient, there is a problem in that the efficiency of the advertisement decreases and the advertisement effect cannot be predicted.

The present invention has been made to solve the above-described problems, the object of the present invention is to read the advertising message sent to the advertising recipients through the wire / wireless network, so that the advertising recipients, the voice recognition to maximize the advertising effect more To provide an interactive advertising system through.

In order to achieve the above object, the interactive advertising system through the voice recognition of the present invention, an advertisement receiver equipped with means for accessing the Internet through a public switched telephone network or a mobile communication network, and at least display text and input voice; In addition to providing a variety of advertising messages to the advertising recipients, including the advertisement provider provided to recognize and analyze the voice recovered from the advertising recipients.

In the above-described configuration, it is preferable that the advertisement receiver comprises a mobile communication terminal and a personal computer.

Preferably, the advertisement provider, a web server responsible for the processing and communication of the web document; An automatic response server providing voice guidance information; Short message service server for providing a short message; A voice recognition server for recognizing and analyzing voice recovered from the advertisement receiver; Extracts the information of the advertisement recipients, the database server for providing voice parameters and advertisement content and the information of the advertisement recipients stored in the database server, and transmits the advertisement message to the advertisement recipients through the short message service server, Recognize and analyze the voice retrieved from the advertisement recipient in the voice recognition server according to the voice guidance information through the automatic response server to the desired advertisement recipient. When the comparison is determined and the accuracy is more than the reference value, the central management server for controlling to store as an event benefit candidate in the database server.

Preferably, the database server further includes event-related information, and the central management server selects a winner according to a predetermined condition among the event benefit candidates, and stores the winning results for various event benefits to the selected winners. And control to transmit.

The advertisement provider provides an advertisement to the advertisement recipient in an advertisement system in which an advertisement receiver connected to the Internet through an public switched telephone network or a mobile communication network is linked to each other. Transmitting the advertising message of the advertising company; (b) transmitting the voice guidance information when the advertisement receiver accesses the corresponding advertisement server; (c) recognizing and analyzing the voice of the advertisement recipient returned according to the voice guidance information transmitted to the advertisement recipient; (d) extracting the corresponding voice parameter from the database server provided in the advertisement provider, comparing the recognized voice data with the recognized analyzed voice data, calculating the accuracy thereof, and determining whether the accuracy of the calculated voice data is equal to or greater than a reference value; (e) if the accuracy of the calculated voice data is greater than or equal to the result of the determination in the step (d), characterized in that it comprises the step of storing the ad recipient as an event benefit candidate in the database server.

Preferably, the method further includes selecting a winner according to a predetermined condition among the stored event benefit candidates, and storing and transmitting a result of winning various event benefits to the selected winner.

1 is a functional block diagram of an interactive advertising system as a whole through voice recognition according to an embodiment of the present invention;

2 is a flowchart illustrating in detail an interactive advertising method through voice recognition according to an embodiment of the present invention.

*** Explanation of symbols on main parts of drawing ***

100: speech recognition providing server, 110: web server,

120: automatic response (ARS) server, 130: short message service (SMS) server,

140: voice recognition server, 150: database server,

151: DB information for advertising audience, 153: voice parameter DB,

155: Event related DB, 157: Ad content DB,

160: central management server, 200: public switched telephone network (PSTN),

300: mobile communication network, 400: internet,

500: user terminal, 510: mobile communication terminal,

520: personal computer

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. This embodiment is not intended to limit the scope of the invention, but is presented by way of example only.

1 is a functional block diagram showing an overall interactive advertising system through voice recognition according to an embodiment of the present invention.

As shown in FIG. 1, in the interactive advertisement system through voice recognition according to the present invention, a voice recognition advertisement providing server (hereinafter, referred to as an advertisement provider) 100 is a public switching telephone network. Or hereinafter referred to as PSTN. 200, the mobile communication network 300 or the Internet 400 is linked to the user terminal (hereinafter, referred to collectively as 'advertiser').

Here, the advertisement provider 100, the web server 110 is connected to the Internet 400 for the processing and communication of the web document; An automatic response system for providing various voice guidance information to the advertisement receiver 500 (hereinafter, abbreviated as 'ARS'); SMS server 130 for transmitting the advertising message of the advertising company under the control of the central management server 160 to be described later through the wired / wireless communication network (200) (300) to the advertising audience (500); A voice recognition server 140 that recognizes and analyzes the voice returned from the advertisement receiver 500; A database (DB) server 150 for providing information, voice parameters, advertisement contents, etc. of the advertisement receiver 500; It includes a central management server 160 that is responsible for the overall control of the system.

In the above configuration, the web server 110 is generally connected to an unspecified number of clients and / or other servers through an open computer network, such as the Internet 400, and the client or It refers to a computer system that receives a request for performing work of another web server and derives and provides a work result thereof, and a computer software (web server program) installed therefor. However, in addition to the above-described web server program, it should be understood as a broad concept including a series of application programs running on the web server 110 and, in some cases, various databases built therein. .

The ARS server 120 may be a known ARS server that provides the voice guide information to the advertisement receiver 500 and, accordingly, delivers the voice recovered from the advertisement receiver 500 to the central management server 160.

The SMS server 130 is a server that provides a short message service (SMS), and may be a server that is built on its own wired / wireless communication company or a server of an SMS provider separately established in connection with a wired / wireless communication company. Can be. In addition, the SMS server 130 preferably includes a two-way SMS function so that data can be easily exchanged between the advertisement receiver 500 and the central management server 160.

The voice recognition server 140 recognizes and analyzes the voice recovered from the advertisement receiver 500 through the wired / wireless communication network 200 and 300 and transmits the voice to the central management server 160. On the other hand, the voice recognition server 140 may adopt a speaker-dependent method for recognizing only the voice of a specific person currently known or a speaker-independent method for recognizing a plurality of unspecified voices.

The database server 150 includes an advertisement receiver information DB 151, a voice parameter DB 153, an event related DB 155, an advertisement content DB 157, and the like.

Here, the user information DB 151 stores information data of various advertisement recipients such as age, gender, address, telephone number, and IP address of the advertisement recipient.

The voice parameter DB 153 stores the advertisement message provided from the advertiser in the form of a voice parameter trained on the off-line, and the voice recovered from the advertisement receiver 500 is recognized and recognized by the voice recognition server 140. When the analysis is performed, the data is set to extract a speech parameter for comparing and determining the speech analysis data.

The event-related DB 155 stores various event-related texts, images, or video files to be transmitted to the advertisement receiver 500.

The advertisement contents DB 157 stores advertisement messages or video files of various advertisement-related texts, images, that is, words or sentences of the corresponding advertisement company, which are made up of words or sentences, to be transmitted to the advertisement recipients 500.

The central management server 160 extracts information of the advertisement receiver 500 stored in the database server 150 and transmits the information to the advertisement recipient 500 from the SMS server 130 to the wired / wireless communication network 200, 300 or the Internet 400. Advertisement message through the), and provides the voice guidance information through the wired / wireless communication network (200) (300) or the Internet (400) from the ARS server 120 to the advertising recipient (500) wanting the service of the advertising company. To control.

In addition, the central management server 160 recognizes and analyzes the voice recovered from the advertisement receiver 500 by the voice recognition server 140, and compares the recognized and analyzed voice data with a pre-stored voice parameter to determine the accuracy thereof. In the case of the above, the advertisement receiver 500 controls to transmit a result of winning the benefits for various events by voice or text message.

Here, the benefits for the various events can be variously applied in various fields including various prizes, communication fee reduction, cyber money or mileage credit.

The PSTN 200 is capable of transmitting and receiving voice and information data by wire. The PSTN 200 is typically connected to a personal computer (PC) 520 of subscribers through an exchange (not shown) to exchange voice and information data. The network that provides.

The mobile communication network 300 includes a code division multiple access (CDMA) cellular mobile telephone network, a personal communication system (PCS), other mobile telephone networks in foreign countries, currently North American and European methods. It may include a next generation mobile communication network such as 'International Mobile Telecommunication-2000 (IMT-2000)' and 'Universal Mobile Telecommunication Service (UMTS)' where standardization is being promoted.

Ad acceptor 500 may be configured in a variety of communication networks according to the type. That is, when the advertisement receiver 500 is employed, for example, the web-based mobile communication terminal 510 is connected to the advertising provider 100 connected to the Internet 400 through the mobile communication network 300, When the computer 520 is employed, it may be connected to the advertisement provider 100 connected to the Internet 400 through the PSTN 200 or directly connected to the Internet 400.

Although not shown, the personal computer 520 is preferably provided with a microphone capable of transmitting and receiving voice.

On the other hand, the advertisement receiver 500 in the present invention is implemented as a mobile communication terminal 510 or a personal computer 520, but is not limited to this, mobile communication such as a wired / wireless telephone, PCS / CDMA equipped with a character display It can be implemented with various wired / wireless communication terminals such as PDA with built-in function, WEBPAD with mobile communication function, E-BOOK, KIOSK with internet access, and internet phone with internet access.

Hereinafter, the interactive advertising method through the voice recognition of the present invention having the above-described configuration will be described in detail.

Figure 2 is a flow chart showing in detail a two-way advertising method through the voice recognition according to an embodiment of the present invention, it turns out that the central management server 160 is performed as a subject, the advertising recipient 500 of the mobile communication The terminal 510 will be described.

As shown in FIG. 2, first, in step S100, the information of the advertisement recipient 500 stored in the advertisement recipient information DB 151 of the database server 150, that is, a phone number or an IP address, is extracted, and the corresponding advertisement. The advertisement message of the company is transmitted from the SMS server 130 to the mobile communication terminal 510 connected to the mobile communication network 300 through the Internet 400.

Here, the advertisement message is preferably made of a predetermined length of characters including any advertisement comment (for example, "coloring is Dan 5758"), but is not limited thereto, and the advertisement message is a text or voice only of the advertisement comment. It may be made of various advertisement images or videos.

Next, the process proceeds to step S110 and after viewing the advertisement message sent to the mobile communication terminal 510, it is determined whether or not the access to the central management server 160 of the advertising provider 100, the central management server ( Connection to 160 may be accomplished by pressing an identification key (not shown) of mobile communication terminal 510.

As a result of the determination in step S110, after the advertisement recipient 500 sees the advertisement message and accesses the central management server 160 of the advertisement provider 100, the process proceeds to step S120 where the ARS server 120 displays the Internet ( The voice guidance information is transmitted to the mobile communication terminal 510 connected to the mobile communication network 300 through 400.

Here, the voice guidance information is a process to follow this along with any advertisements included in the advertisement message (for example, "follow the 'beep' color after 'coloring Dann 5858' of the transmitted text message," Please press the "any key" or the voice prompts for) (eg, content that provides benefits of various events in the future), but is not limited to the above, the voice guidance information is any announcement A process that does not include (eg, “Follow the sent text message after the 'beep' sound, and press“ Amkey ”); where the transmitted text message is the random message, ie,“ Coloring is preferably done only by Danal 5857 '.) And voice guidance to the counterpart.

In operation S130, the advertisement receiver 500 determines whether there is a voice input through the microphone of the mobile communication terminal 510 in response to the voice guidance information transmitted from the ARS server 120.

As a result of the determination in step S130, when there is a response to the voice guidance information transmitted from the ARS server 120, the advertisement receiver 500 proceeds to step S140 from the mobile communication terminal 510 in the voice recognition server 140. Recognize and analyze the voice being returned.

Next, the process proceeds to step S150 to compare and determine the corresponding speech parameter extracted from the speech parameter DB 153 of the database server 150 and the recognized analyzed speech data to calculate the accuracy thereof, and to calculate the accuracy of the calculated speech data. Is determined to be greater than or equal to a reference value (eg, 70% or 80%).

As a result of the determination in step S150, when the accuracy of the recognized and analyzed voice data is equal to or greater than the reference value, the process proceeds to step S160 in which the event receiver 500 of the corresponding voice data has various events in the event-related DB 155 of the database server 150. Save as a benefit candidate.

Next, proceed to step S170 to select a winner according to a predetermined condition from the stored event benefit candidates, proceed to step S180 to win the result of the event benefits to the event-related DB (155) of the database server 150 In addition to the storage, the SMS server 130 transmits a voice or text message to the mobile communication terminal 510 connected to the mobile communication network 300 through the Internet 400.

On the other hand, as a result of the determination in step S110, step S130 and step S150, when the advertisement recipient 500 is not connected to the corresponding advertisement server to see the advertisement message, the advertisement recipient 500 is voice guidance sent from the ARS server 120 If there is no response to the information and the accuracy of the voice returned from the mobile communication terminal 510 is not equal to or greater than the reference value, the advertisement service is terminated.

On the other hand, by accessing the web server 110 of the advertising provider 100 via the PSTN 200 or the Internet 400 using the personal computer 520 of the advertising recipient 500, whether or not the benefits for various events It can be provided with a variety of advertising content, such as advertising companies.

Therefore, the present invention allows the advertisement recipient to read or imitate the advertisement message transmitted to the advertisement recipient through the wired / wireless communication network, thereby maximizing the advertisement effect, and furthermore, the individual taste and overall advertisement preference of the service user. Useful data can be collected for research, and other businesses such as online e-commerce and statistics collection can be easily deployed.

While a preferred embodiment of the above-described interactive advertisement system and method through voice recognition according to the present invention has been described, the present invention is not limited thereto, but the scope of the claims and the detailed description of the invention, and the accompanying drawings. It is possible to carry out the transformation by the branch and this also belongs to this invention.

According to the interactive advertising system and method through the voice recognition of the present invention as described above, after receiving or mimicking the advertising message sent to the advertising recipients through the wired / wireless communication, the advertising recipients to be returned By recognizing and analyzing the voice of the user, the accuracy is greater than the reference value, and provides various event-related benefits according to this, there is an advantage that can maximize the advertising effect of the advertising company by more active advertising delivery.

In addition, by applying the interactive advertising system and the method through the voice recognition of the present invention, it is possible not only to collect data useful for surveying individual tastes and overall advertising preferences of the service user, but also further, such as online e-commerce and statistics collection. There is an advantage in that the business can be easily deployed.

Claims (6)

Advertisers with means for accessing the Internet via public switched telephone or mobile networks and for displaying at least text and inputting voices; and Interactive advertising system comprising a voice recognition comprising a variety of advertising messages provided to the advertising recipients and the advertising provider is provided to recognize and analyze the voice recovered from the advertising recipients. The system of claim 1, wherein the advertisement receiver comprises a mobile communication terminal and a personal computer. The method of claim 1, wherein the advertisement provider, A web server responsible for processing and communicating web documents; An automatic response server providing voice guidance information; Short message service server for providing a short message; A voice recognition server for recognizing and analyzing voice recovered from the advertisement receiver; A database server providing information, voice parameters, and advertisement contents of the advertisement recipients; The advertisement recipient information stored in the database server is extracted and the advertisement message is transmitted to the advertisement recipient through the short message service server, and the advertisement is received according to the voice guidance information through the automatic response server. After recognizing and analyzing the voice recovered from the receiver in the voice recognition server, and comparing the recognition and analyzed voice data with the voice parameters extracted from the database server, if the accuracy is more than the reference value, the event benefit candidate to the database server Interactive advertising system through the voice recognition, characterized in that consisting of a central management server to control to save. 4. The method of claim 3, wherein the database server further includes event related information, and the central management server selects a winner according to a predetermined condition among the event benefit candidates, and then receives a result of winning the event benefit to the selected winner. Interactive advertising system through voice recognition, characterized in that the control to store and transmit. Claims [1] A method for providing an advertisement to an advertisement receiver by an advertisement system in an advertisement system in which an advertisement receiver connected to an internet through a public switched telephone network or a mobile communication network is linked. (a) transmitting an advertisement message of the advertisement company to the advertisement recipient; (b) transmitting the voice guidance information when the advertisement receiver accesses the corresponding advertisement server; (c) recognizing and analyzing the voice of the advertisement recipient returned according to the voice guidance information transmitted to the advertisement recipient; (d) extracting the corresponding voice parameter from the database server provided in the advertisement provider, comparing the recognized voice data with the recognized analyzed voice data, calculating the accuracy thereof, and determining whether the accuracy of the calculated voice data is equal to or greater than a reference value; (e) when the accuracy of the calculated voice data is greater than or equal to the determination result in step (d), storing the corresponding ad recipient in the database server as various event benefit candidates. Interactive advertising method through recognition. The method of claim 5, further comprising: selecting a winner according to a predetermined condition among the stored event benefit candidates; The method of claim 2 further comprising the step of storing and transmitting the result of winning the various event benefits to the selected winner.