KR20000030355A - An advertising form by using accepter's typing and reading aloud some letters which the site provides to on internet system - Google Patents

An advertising form by using accepter's typing and reading aloud some letters which the site provides to on internet system Download PDF

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Publication number
KR20000030355A
KR20000030355A KR1020000008921A KR20000008921A KR20000030355A KR 20000030355 A KR20000030355 A KR 20000030355A KR 1020000008921 A KR1020000008921 A KR 1020000008921A KR 20000008921 A KR20000008921 A KR 20000008921A KR 20000030355 A KR20000030355 A KR 20000030355A
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KR
South Korea
Prior art keywords
advertisement
typing
advertising
accepter
letters
Prior art date
Application number
KR1020000008921A
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Korean (ko)
Inventor
박종혁
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박종혁
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Publication date
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Priority to KR1020000008921A priority Critical patent/KR20000030355A/en
Publication of KR20000030355A publication Critical patent/KR20000030355A/en
Priority to AU2001228896A priority patent/AU2001228896A1/en
Priority to PCT/KR2001/000080 priority patent/WO2001063512A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

PURPOSE: A method for exposing advertisement on internet for requesting typing and reading of advertising acceptor is provided to clearly transmit an image of an advertisement to a member which performs a log-in by providing an advertisement adaptive to characteristics of an age and a sex through member information. CONSTITUTION: A user inputs member information and receives an ID. A member ID application column is composed for recording detailed information regarding an age and a sex. An advertisement adaptive to member information inputted by the user is selected from a member and advertising database, and is provided to the member. The member reads and types a character series requested by the advertisement. The advertising database identifies as to whether the character series inputted by the member is the character series requested by the advertisement.

Description

광고 수용자의 타이핑 및 낭독(음성인식)을 요구하여 광고인지도를 높이는 인터넷상의 광고 노출 방법 {An advertising form by using accepter's typing and reading aloud some letters which the site provides to on internet system}An advertising form by using accepter's typing and reading aloud some letters which the site provides to on internet system}

본 발명은 인터넷상에서 효과적으로 광고를 제공하는 방법에 관한 것이다. 종래의 인터넷상의 광고는 불특정 다수인을 대상으로 일방적인 제공을 하였다. 즉, 사이트에 접근한 광고 수용자의 수용자세를 무의식적인 시각과 청각으로 제한을 둠으로써 광고에 관한 관심을 극대화하지 못했다.The present invention relates to a method for effectively providing advertisement on the Internet. The conventional advertisement on the Internet has provided unilaterally to an unspecified number of people. In other words, by limiting the audience's attitude toward the site to the unconscious sight and hearing, they could not maximize their interest in advertising.

이와 같은 종래의 단점을 보완하기 위한 본 발명은 인터넷 사용자가 회원 아이디를 발급 받아 특정 사이트에 로그인하면 그 사이트는 회원 정보를 통해 회원의 연령, 성별 특성에 부합하는 광고를 제공하고, 노출된 광고에 회원이 광고에서 원하는 문자열을 낭독하고 타이핑을 함으로써 특정 사이트는 음성인식 및 타이핑인식 시스템을 이용해 회원의 입력사항을 확인함으로써 광고인지도를 높이고 회원에겐 광고수용에 해당하는 소정의 사례를 제공함으로써 의식적인 수용자세를 가질 수 있게 하기 위한 것이다.The present invention to compensate for the above disadvantages is that when an Internet user is issued a member ID to log in to a specific site, the site provides an advertisement that matches the member's age and gender characteristics through the member information, By reading and typing strings that members want in advertisements, certain sites use voice recognition and typing recognition system to check member's input to raise awareness of advertisements and provide members with some examples of advertisement acceptance. This is to allow you to have a posture.

도 1 - 인터넷상의 낭독 및 타이핑을 통한 광고 노출방법의 알고리즘1-Algorithm of advertisement exposure method through reading and typing on the Internet

본 발명을 도1과 함께 설명하면 다음과 같다.The present invention will be described with reference to FIG. 1 as follows.

이용자는 먼저 회원정보를 입력하여 아이디를 발급 받는다. 회원 아이디 신청란은 연령 및 성별 등에 관한 상세한 정보가 기록되도록 구성한다.The user first enters member information and receives an ID. The member ID application field should be configured to record detailed information about age and gender.

이렇게 파악된 회원정보에 부합하는 광고가 회원 및 광고 데이터 베이스에서 취합되어 회원에게 제공된다.Ads corresponding to the identified member information are collected from the member and the advertisement database and provided to the member.

회원은 제공된 광고가 요구하는 문자열을 낭독 및 타이핑한다.The member reads and types the string required by the provided advertisement.

광고 데이터 베이스는 회원이 입력한 문자열과 광고가 요구하는 문자열의 일치를 확인한다.The advertisement database checks the match between the string entered by the member and the string required by the advertisement.

일치한 경우 다음작업을 수행한다.If there is a match, do the following:

이와 같은 방법에 의해 본 발명은 로그인한 회원에게 광고의 이미지를 선명하게 전달할 수 있다.By this method, the present invention can clearly deliver the image of the advertisement to the logged-in member.

Claims (1)

인터넷상에서 광고를 하는 방법에 있어서,In the way of advertising on the Internet, 회원정보를 입력한 회원에게 회원 아이디를 발급하고,Member ID is issued to the member who entered the member information, 특정사이트에 로그인할 때 입력한 회원아이디로 회원정보를 파악하고,When you log in to a specific site, you can use the member ID you entered to identify your member information. 상기회원정보를 통해 로그인한 회원에 합당한 광고를 광고 데이터베이스에서 제공하고,Through the above member information, advertisements suitable for the logged in members are provided in the advertisement database, 상기 선택한 광고에서 요구하는 문자열을 회원이 낭독과 타이핑을 통해 특정사이트에 문자열을 입력하고,The member reads the text required by the selected advertisement and inputs the text string on a specific site through typing, 특정사이트는 위 문자열들의 일치성을 확인하고,The specific site checks the correspondence of the above strings, 상기 노출된 광고의 노출횟수 등에 관한 데이터는 접근통계 데이터베이스 및 회원, 광고 데이터베이스에 기록됨을 특징으로 하는 광고노출 방법.Ad exposure method characterized in that the data about the number of exposures of the exposed advertisements are recorded in the access statistics database, the member, and the advertisement database.
KR1020000008921A 2000-02-23 2000-02-23 An advertising form by using accepter's typing and reading aloud some letters which the site provides to on internet system KR20000030355A (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
KR1020000008921A KR20000030355A (en) 2000-02-23 2000-02-23 An advertising form by using accepter's typing and reading aloud some letters which the site provides to on internet system
AU2001228896A AU2001228896A1 (en) 2000-02-23 2001-01-18 The method of advertisement using an online chatting
PCT/KR2001/000080 WO2001063512A1 (en) 2000-02-23 2001-01-18 The method of advertisement using an online chatting

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020000008921A KR20000030355A (en) 2000-02-23 2000-02-23 An advertising form by using accepter's typing and reading aloud some letters which the site provides to on internet system

Publications (1)

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KR20000030355A true KR20000030355A (en) 2000-06-05

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Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010091837A (en) * 2000-03-15 2001-10-23 지원준 a service system of a typing game for internet advertisements
KR20010113258A (en) * 2000-06-19 2001-12-28 이교용 System and method of allocating profits for digital content providers
KR20020003933A (en) * 2000-06-27 2002-01-16 강민구 System And Method For Bi-Directional Advertisement Related with Wire, Wireless, and Mobile Communication Network
KR20040033428A (en) * 2002-10-14 2004-04-28 주식회사 다날 Bothway advertisement system used voice recognition and method thereof

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010091837A (en) * 2000-03-15 2001-10-23 지원준 a service system of a typing game for internet advertisements
KR20010113258A (en) * 2000-06-19 2001-12-28 이교용 System and method of allocating profits for digital content providers
KR20020003933A (en) * 2000-06-27 2002-01-16 강민구 System And Method For Bi-Directional Advertisement Related with Wire, Wireless, and Mobile Communication Network
KR20040033428A (en) * 2002-10-14 2004-04-28 주식회사 다날 Bothway advertisement system used voice recognition and method thereof

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