KR20010000576A - Chatting advertisement on internet and pc-communication system-4 - Google Patents

Chatting advertisement on internet and pc-communication system-4 Download PDF

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Publication number
KR20010000576A
KR20010000576A KR1020000058993A KR20000058993A KR20010000576A KR 20010000576 A KR20010000576 A KR 20010000576A KR 1020000058993 A KR1020000058993 A KR 1020000058993A KR 20000058993 A KR20000058993 A KR 20000058993A KR 20010000576 A KR20010000576 A KR 20010000576A
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KR
South Korea
Prior art keywords
advertisement
user
chatting
line
input
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KR1020000058993A
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Korean (ko)
Inventor
박종혁
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박종혁
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Publication date
Application filed by 박종혁 filed Critical 박종혁
Priority to KR1020000058993A priority Critical patent/KR20010000576A/en
Publication of KR20010000576A publication Critical patent/KR20010000576A/en
Priority to PCT/KR2001/000080 priority patent/WO2001063512A1/en
Priority to AU2001228896A priority patent/AU2001228896A1/en

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Classifications

    • G06Q50/50
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10Services

Abstract

PURPOSE: A method for matching a chat and an advertisement is provided to rise the advertisement effect by supplying a desired advertisement to a user according to user information when the user is chatting on a web site and making the user input a desired string requested on the advertisement. CONSTITUTION: A user subscribed in on-line chatting service logs in the on-line chatting service provider for on-line chatting. The provider approves entrance of the user and selects proper advertisements stored in an advertisement DB(Data Base) based on the personal information of the user stored in a membership DB. An on-line chatting window is displayed on the computer screen of the user along with the advertisements selected after the user logged on. The chatting window has a chatting input area for inputting a conversation with other users and an advertisement input area for replying to a request written in the advertisements during the chatting. Whenever an advertisement is displayed on the screen, the user reads a request written in the advertisement and types a correct answer to the request in the advertisement input area or input the correct answer by voice. The on-line chatting service provider decides whether the answer is correct or not and stores the frequency of the advertisement display with the user's personal information.

Description

인터넷과 PC통신상의 광고채팅-4 {Chatting advertisement on internet and pc-communication system-4}Chatting advertisement on internet and pc-communication system-4}

본 발명은 인터넷상에서 효과적으로 광고를 제공하는 방법에 관한 것이다. 종래의 인터넷상의 광고는 불특정 다수인을 대상으로 일방적인 제공을 하였다. 즉, 사이트에 접근한 광고 수용자의 수용자세를 무의식적인 시각과 청각으로 제한을 둠으로써 광고에 관한 관심을 극대화하지 못했다.The present invention relates to a method for effectively providing advertisement on the Internet. The conventional advertisement on the Internet has provided unilaterally to an unspecified number of people. In other words, by limiting the audience's attitude toward the site to the unconscious sight and hearing, they could not maximize their interest in advertising.

이와 같은 종래의 단점을 보완하기 위한 본 발명은 인터넷 사용자가 회원 아이디를 발급 받아 특정 사이트에 로그인하면 그 사이트는 채팅프로그램을 제공하고, 동시에 회원 정보를 통해 회원의 연령, 성별 특성에 부합하는 광고를 제공하여, 노출된 광고에 회원이 광고에서 원하는 문자열을 낭독, 타이핑을 함으로써 특정 사이트는 음성인식 및 타이핑인식 시스템을 이용해 회원의 입력사항을 확인함으로써 광고인지도를 높여 광고에 대한 의식적인 수용자세를 가질 수 있게 하기 위한 것으로 채팅창과 광고글 입력창을 구분하여 채팅창과 광고창간의 커서 이동은 엔터키를 입력할 시 자동으로 실행되게 한다.The present invention to compensate for the above disadvantages is that when the Internet user is issued a member ID to log in to a specific site, the site provides a chat program, and at the same time through the member information to match the age and gender characteristics of the member By reading and typing the desired character strings in the advertisement in the exposed advertisement, certain sites have a conscious acceptance attitude toward the advertisement by increasing the awareness of the advertisement by checking the member's input using the voice recognition and typing recognition system. It is to be able to distinguish between the chat window and the advertisement input window so that the cursor movement between the chat window and the advertisement window is automatically executed when the enter key is entered.

도 1 - 인터넷, pc통신상의 낭독, 타이핑을 통한 채팅광고 방법의 알고리즘1-Algorithm of chat advertisement method through internet, reading on pc communication, typing

본 발명을 도1과 함께 설명하면 다음과 같다.The present invention will be described with reference to FIG. 1 as follows.

이용자는 먼저 회원정보를 입력하여 아이디를 발급 받는다. 회원 아이디 신청란은 연령 및 성별 등에 관한 상세한 정보가 기록되도록 구성한다.The user first enters member information and receives an ID. The member ID application field should be configured to record detailed information about age and gender.

이렇게 파악된 회원정보에 부합하는 광고가 회원 및 광고 데이터 베이스에서 취합되어 회원에게 제공된다.Ads corresponding to the identified member information are collected from the member and the advertisement database and provided to the member.

회원은 채팅 프로그램을 이용하여 여러 회원과 문자열, 음성을 통해 대화를 나누는 도중에 광고에서 요구하는 문자열을 타이핑, 낭독으로 입력한다.Members use the chat program to type and read the strings required by the advertisement while having a conversation with several members through text and voice.

(도2 - 채팅 문자열 입력란과 광고 문자열 입력란은 구분되며 엔터키를 타이프하면 커서가 자동으로 채팅문자 입력란에서 광고문자 입력란으로 또는 그 반대로 이동한다.)(Figure 2-The chat string field and the ad string field are separated, and when you type the enter key, the cursor automatically moves from the chat text field to the ad text field and vice versa.)

광고 데이터 베이스는 회원이 입력한 문자열과 광고가 요구하는 문자열의 일치를 확인한다. 일치한 경우 다음작업을 수행한다.The advertisement database checks the match between the string entered by the member and the string required by the advertisement. If there is a match, do the following:

이와 같은 방법에 의해 본 발명은 로그인한 회원에게 광고의 이미지를 선명하게 전달할 수 있다.By this method, the present invention can clearly deliver the image of the advertisement to the logged-in member.

Claims (1)

인터넷, pc통신상에서 채팅 및 광고를 하는 방법에 있어서,In the method of chatting and advertising on the Internet, pc communication, 회원정보를 입력한 회원에게 회원 아이디를 발급하고,Member ID is issued to the member who entered the member information, 특정사이트에 로그인할 때 입력한 회원아이디로 회원정보를 파악하고,When you log in to a specific site, you can use the member ID you entered to identify your member information. 상기회원정보를 통해 로그인한 회원에 합당한 광고를 광고 데이터베이스에서 제공하고,Through the above member information, advertisements suitable for the logged in members are provided in the advertisement database, 회원이 채팅프로그램을 실행함과 동시에,As soon as the member runs the chat program, 상기 선택한 광고에서 요구하는 문자열을 회원이 낭독과 타이핑을 통해 문자열을 입력하고,The member reads the text required by the selected advertisement and inputs the text through typing, 특정사이트는 위 문자열들의 일치성을 확인하고,The specific site checks the correspondence of the above strings, 상기 노출된 광고의 노출횟수 등에 관한 데이터는 접근통계 데이터베이스 및 회원, 광고 데이터베이스에 기록되게 하고,Data related to the number of exposures of the exposed advertisements, etc. are recorded in the access statistics database, members, advertising database 채팅글 입력창과 광고글 입력창을 구분하여 두 창간의 커서이동은 각 글 입력 후 엔터키의 입력으로 자동실행됨을 특징으로 하는 광고노출채팅 방법.Cursor movement between the two windows by separating the chat article input window and the advertisement input window is automatically executed by the input of the enter key after each entry.
KR1020000058993A 2000-02-23 2000-10-06 Chatting advertisement on internet and pc-communication system-4 KR20010000576A (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
KR1020000058993A KR20010000576A (en) 2000-10-06 2000-10-06 Chatting advertisement on internet and pc-communication system-4
PCT/KR2001/000080 WO2001063512A1 (en) 2000-02-23 2001-01-18 The method of advertisement using an online chatting
AU2001228896A AU2001228896A1 (en) 2000-02-23 2001-01-18 The method of advertisement using an online chatting

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020000058993A KR20010000576A (en) 2000-10-06 2000-10-06 Chatting advertisement on internet and pc-communication system-4

Publications (1)

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KR20010000576A true KR20010000576A (en) 2001-01-05

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Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5828839A (en) * 1996-11-14 1998-10-27 Interactive Broadcaster Services Corp. Computer network chat room based on channel broadcast in real time
JPH113348A (en) * 1997-06-11 1999-01-06 Sharp Corp Advertizing device for electronic interaction
KR20000007071A (en) * 1999-11-24 2000-02-07 노권형 Advertisement method on internet by typing practice service
KR20010091837A (en) * 2000-03-15 2001-10-23 지원준 a service system of a typing game for internet advertisements

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5828839A (en) * 1996-11-14 1998-10-27 Interactive Broadcaster Services Corp. Computer network chat room based on channel broadcast in real time
JPH113348A (en) * 1997-06-11 1999-01-06 Sharp Corp Advertizing device for electronic interaction
KR20000007071A (en) * 1999-11-24 2000-02-07 노권형 Advertisement method on internet by typing practice service
KR20010091837A (en) * 2000-03-15 2001-10-23 지원준 a service system of a typing game for internet advertisements

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