KR20010110944A - System And Method For Bi-Directional Advertisement - Google Patents

Abstract

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an interactive advertising system and method, and more particularly to providing advertisements provided by a server using a data terminal apparatus connected to a communication network, a telephone connected to a public switched telephone network, or an interactive television connected to a two-way network. It relates to an interactive advertising system and method so as to be sure.

The system of the present invention comprises a data terminal device connected to a communication network; It characterized in that it comprises a server for providing interactive advertising to the data terminal device.

Alternatively, the system of the present invention includes a telephone connected to a public switched telephone network; It characterized in that it comprises a server for providing interactive advertising to the phone.

Alternatively, the system of the present invention includes an interactive television connected to the interactive network; It characterized in that it comprises a server for providing interactive advertising through the interactive television.

On the other hand, the method according to an embodiment of the present invention comprises the steps of a user connecting to the interactive advertising server via the Internet using a data terminal device; A user inputting personal information and receiving authorization permission from a server providing an interactive advertisement site; Providing interactive advertisements to the user when the authorization of authorization is granted; Receiving, at the server, an advertisement keyword comprising voice or text selected and transmitted from the user; When the advertisement keyword received by the server is composed of speech, performing speech recognition; comparing the speech-recognized advertising keyword with speech parameters extracted from the speech parameter database; Comparing the advertisement parameters of the advertisement database when the advertisement keyword received by the server is a character; Notifying the data terminal apparatus of the result of the comparison operation; And a process of granting a benefit to the user by using the comparison result.

And, according to another embodiment of the present invention there is provided a method comprising the steps of: a telephone is connected to a server through a public switched telephone network; A user inputting personal information and receiving authorization permission from a server providing an interactive advertisement site; Providing an interactive advertisement temporarily by directly accessing a server when authentication permission is unnecessary; If the authentication permission is granted, extracting an advertisement from the advertisement database and outputting the advertisement to the user's telephone; Inputting an advertisement keyword into a server from a user who listens to the output advertisement; Voice recognition of the input advertisement keyword; Comparing and calculating the speech recognition keyword and the speech parameter extracted from the speech parameter database; Notifying the user's telephone of the result of the comparison operation; And a process of granting a benefit to the user by using the comparison result.

And, according to another embodiment of the present invention, there is provided a method comprising: connecting a interactive television to a server through a two-way network; When the user inputs personal information directly by using a website, a telephone, or an interactive television, an authentication permission is granted from a server; If the authentication permission is granted, extracting the advertisement from the advertisement database and outputting the advertisement to the interactive television of the user; Outputting a keyword of the advertisement content as a caption; Inputting an advertisement keyword into a server from a user who views the output subtitle; Voice recognition of the input advertisement keyword; Extracting and comparing a speech parameter extracted from a speech recognized advertisement keyword and a speech parameter database; Notifying the interactive television of the user of the result of the comparison operation; And providing a benefit to the user of the comparison result.

Description

Interactive advertising system and method {System And Method For Bi-Directional Advertisement}

The present invention relates to an interactive advertising system and method, and more particularly, to interactively advertising a user to recognize an advertisement provided by an interactive advertising server through a data terminal device connected to a communication network, a telephone connected to a public switched telephone network, or an interactive television. System and method.

In general, there are advertising methods using TV, Internet, wired / wireless telephones, and mobile phones. However, the advertisements use a method of clicking an advertisement with a mouse, showing a video advertisement, or speaking the advertisement before a telephone connection. have.

However, this advertising behavior has a problem in that the user does not encounter an advertisement in an active posture but approaches in a passive form.

In particular, banner advertisements have a very low click-through rate because the user has a great feeling of rejection of switching from one screen to another screen.

In addition, in the case of the free phone of the free Internet phone, there is a problem in that it is more focused on the call connection with the counterpart through the dial than the focus on the advertisement, and it is not possible to determine whether the user recognizes the advertisement.

The present invention has been made in view of the above-mentioned general problems, and an object thereof is an interactive advertisement service provided through a data terminal apparatus connected to a communication network, a telephone connected to a public switched telephone network, or an interactive television connected to a two-way network. The user can easily recognize the advertisement in an active posture by returning only the advertisement keyword as a voice and pronunciation or simply inputting or clicking a mouse among the contents that the user sees and hears.

1 is a view showing the configuration of an interactive advertising system according to the present invention.

2 illustrates a database of components of an interactive advertising system according to the present invention.

3 is an operation flowchart for implementing an interactive advertising method according to an embodiment of the present invention.

4 is an operation flowchart for implementing an interactive advertising method according to another embodiment of the present invention.

5 is an operation flowchart for implementing an interactive advertising method according to another embodiment of the present invention.

* Description of the symbols for the main parts of the drawings *

10: data terminal device 60: arithmetic processing unit

20: phone 70: database

30: data line connection 80: server

40: telephone processing unit 90: interactive TV

50: speech recognition unit 95: two-way network connection

A system of the present invention for achieving the above object includes a data terminal device connected to a communication network; It characterized in that it comprises a server for providing interactive advertising to the data terminal device.

Alternatively, the system of the present invention comprises a telephone connected to a public switched telephone network; It characterized in that it comprises a server for providing interactive advertising to the phone.

Alternatively, the system of the present invention includes an interactive television connected to the interactive network; It characterized in that it comprises a server for providing interactive advertising through the interactive television.

On the other hand, the method according to an embodiment of the present invention comprises the steps of a user connecting to the interactive advertising server via the Internet; A user inputting personal information and receiving authorization permission from a server providing an interactive advertisement site; Providing interactive advertisements to a user when an authorization of authorization is granted; Receiving, at the server, an advertisement keyword comprising voice or text selected and transmitted from the user; Speech recognition when the advertisement keyword received by the server is made of speech; Comparing and calculating the speech recognition keyword and the speech parameter extracted from the speech parameter database; If the advertisement keyword received at the server is a character, comparing with the advertisement parameter of the advertisement database; Notifying the data terminal apparatus of the result of the comparison operation; It is characterized by including the process of providing a benefit to the user by using the comparison result.

In addition, the method according to another embodiment of the present invention includes the steps of connecting the telephone to the server through a public switched telephone network; When the user directly inputs personal information by using a telephone, a website, or an interactive television, an authentication permission is granted from a server providing an interactive advertisement site; Providing an interactive advertisement temporarily by directly accessing a server when authentication permission is unnecessary; If the authentication permission is granted, extracting an advertisement from the advertisement database and outputting the advertisement to the user's telephone; Inputting an advertisement keyword into a server from a user who has heard the output advertisement; Voice recognition of the input advertisement keyword; Comparing and calculating the speech recognition keyword and the speech parameter extracted from the speech parameter database; Notifying the user's telephone of the result of the comparison operation; And a process of granting a benefit to the user by using the comparison result.

And, according to another embodiment of the present invention, there is provided a method comprising: connecting a interactive television to a server through a two-way network; The user inputs personal information directly by using a telephone, a website, or an interactive television, and receives authorization from a server; If the authentication permission is granted, extracting the advertisement from the advertisement database and outputting the advertisement to the interactive television of the user; Outputting a keyword of the advertisement content as a caption; Inputting an advertisement keyword into a server from a user who views the output subtitle; Voice recognition of the input advertisement keyword; Extracting and comparing a speech parameter extracted from a speech recognized advertisement keyword and a speech parameter database; Notifying the interactive television of the user of the result of the comparison operation; And a process of granting a benefit to the user by using the comparison result.

Hereinafter, an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

The configuration of the interactive advertisement system according to the embodiment of the present invention, as shown in Figure 1, the data terminal apparatus 10 connected to the communication network to provide two-way advertising, and the telephone connected to the public switched telephone network to provide two-way advertising ( 20), an interactive television 90 connected to an interactive network for providing interactive advertisements, and a server 80.

On the other hand, the server 80 is connected to the data line connection unit 30, telephone processing unit 40, voice recognition unit 50, arithmetic processing unit 60, database 70, two-way network connection unit 95 consist of.

The data line connection unit 30 displays interactive advertisement sites based on Window NT, Linux, and Unix servers, has a specific TCP / IP address, and is displayed on the monitor of the data terminal device 10 connected to the communication network. Receives the input of the keyword of the interactive advertising homepage in the form of a mouse click, a text signal, a voice signal, etc., if the input is a voice signal, it is transmitted to the voice recognition unit 50. The voice recognition unit 50 is sent directly to the calculation processing unit 60 without passing through.

In addition, the operation processing unit 60 performs a function of displaying the comparison operation results on the interactive advertisement homepage.

The telephone processor 40 has a program implementing a computer telephony integration (CTI) board embedded therein and is connected to the user's telephone. The telephone 20 connects the advertisement information stored in the database 70 to the public switched telephone network. Through the voice signal form, the user inputs the keyword via the phone 20 transmits to the voice recognition unit 50.

In addition, when the user inputs a button to the telephone 20, the telephone 20 directly transmits the operation to the operation processor 60 through the dual tone multi frequency (DTMF) of the telephone 20.

The voice recognition unit 50 recognizes the advertisement keyword transmitted from the data line connection unit 30, the telephone processing unit 40, or the two-way network connection unit 95, and directly connects to the voice parameter database 72 to perform offline processing. In order to perform a comparison operation with the trained voice parameter and the recognized advertisement keyword, the transmission is transmitted to the operation processor 60.

The arithmetic processing unit 60 performs an end-point detection algorithm on the advertisement keyword input through the data line connection unit 30 to collect only the pronunciations pronounced by the user and to exist in the database 70. This will be compared with the voice parameters. The comparison result is notified to the user via the data line connection unit 30 to the data terminal device 10 or to the user via the phone processing unit 40 to the phone 20. In addition, it is responsible for a function of comparing the trained voice parameters existing in the database 70 after speech recognition of the advertising keyword input through the telephone processing unit 40 or the two-way network connection unit 95.

As shown in Fig. 2, the database 70 constructed in the server 80 includes a member information database 71, a voice parameter database 72, a cyber money database 73, and advertisement data. The base 74 is constructed.

The member information database 71 authenticates the user who uses the interactive advertisement service and stores the personal information of the user.

The voice parameter database 72 stores the keyword of the advertisement provided from the advertiser in the form of a voice parameter trained on-line, and when the advertisement keyword input from the user is recognized by the voice recognition unit 50, a comparison operation Set the data to extract the voice parameters to be used.

The cyber money database 73 compares the advertising keyword recognized by the voice recognition unit 50 with the voice parameter extracted from the voice parameter database 72, and the result of the comparison operation is matched with each other. Set up data to provide benefits such as information fee reductions, electronic money payments, and prize giveaways.

The advertisement database 74 stores voice files, video file advertisements, and off-line trained advertisement parameters for various kinds of sentences including key words for each advertisement provided by the advertiser, and the user can access the data terminal apparatus 10. Data is set to extract the advertising data when using the advertising service on the telephone 20 or the interactive television 90).

The two-way network connection unit 95 connects a television and a server connected to the two-way network, extracts an advertisement from the advertisement database 74 of the server 80, and provides the advertisement to the interactive television 90. Receives the received advertising keyword is responsible for delivering to the voice recognition unit 50.

An embodiment according to the present invention will be described with reference to FIG.

First, when the user connects to the interactive advertisement server with the data terminal apparatus 10 connected to the Internet (step S31), the interactive advertisement homepage is displayed on the data terminal apparatus 10 (step S32). If the user is a member (step S33), if the user is not a member, member registration (step S34), and the personal information of the user is stored in the member information database 71 (step S35).

If the user is a member, the server provides the interactive advertisement service (step S36), and the advertisement keyword selected by the user on the interactive advertisement homepage displayed on the monitor of the data terminal device 10 may be in the form of a mouse click, a text, a voice, or the like. It is sent to the server 80 (step S37).

The advertisement keyword transmitted to the data line connection unit 30 of the server 80 is transmitted to the speech recognition unit 50 to recognize the advertisement keyword in the case of a voice input (step S38). If the input keyword is an input directly to the operation processor 60.

Comparing the recognized advertising keyword and the speech parameter extracted from the speech parameter database 72 (step S39), the result of the calculation is notified to the user's data terminal device 10 through the data line connection unit 30 (step S40), according to the user's member information on the number of successful voice recognition provides the benefits of free calls, electronic money payments, prize payments through cyber money.

When the user recognizes the advertisement keyword and the advertisement-related content transmitted through the data terminal device as it is and inputs it on the keyboard, it provides a benefit such as cyber money in proportion to the input speed and accuracy.

Meanwhile, another embodiment according to the present invention will be described with reference to FIG. 4.

First, the user enters a predetermined telephone number into the telephone 20 connected to the public switched telephone network to connect to the interactive advertisement server (step S41). It is checked whether the connected user is a member of the interactive advertisement site (step S42). If the member is not a member, the user's personal information is registered (step S43), and the member information is stored in the member information database 71 (step S44). Are provided. In the case of the member, while the authorization is granted, the advertisement extracted from the advertisement database 74 of the server 80 is output to the telephone (step S45).

After the user listens to the advertisement, the orally input advertisement keyword is transmitted to the server 80 (step S46), and the voice recognition unit 50 recognizes the transmitted advertisement keyword (step S47). After speech recognition, the speech recognition keyword and the speech parameter extracted from the speech parameter database 72 are compared by the calculation processing unit 60 (step S48), and the result of the comparison calculation is performed through the telephone processor 40. Notify the user's phone 20 (step S49), and provides the benefits of free calls, information fee reduction through the payment of cyber money according to the number of successful voice recognition in the user's member information.

When a user who wants to use a free call service uses a phone, even if the user is not a member, the user can be connected to an interactive advertisement server and receive an advertisement service, and provide the same benefits as cyber money and free calls using the corresponding advertisement service.

In addition, when using a free internet phone as a data terminal device or a telephone, the user provides two-way advertisement during the initial call to enable a free call, and compares the advertisement keyword input from the user during the call with the voice parameter stored in the parameter database. If the operation matches, the free call is allowed to continue.

On the other hand, another embodiment according to the present invention will be described with reference to FIG.

First, the user connects to the bidirectional network to connect the bidirectional television 90 and the server 80 (step S51). Then, it is checked whether the connected user is a member of the interactive advertisement server 80 (step S52). If the user is not a member, after the user registers personal information through a telephone or a website (step S53), the member The information is stored in the member information database 71 (step S54). In the case of the member, if the authorization permission is granted, the advertisement extracted from the advertisement database 74 of the server 80 is output to the interactive television 90 (step S55). If the keyword of the advertisement content is output as subtitles (step S56), the user receives the advertisement keyword viewed through the subtitles of the interactive television as voice (step S57). The input advertisement keyword is transmitted to the server 80 (step S58), and the voice recognition unit 50 recognizes the transmitted advertisement keyword (step S59). After speech recognition, after comparing the recognized advertising keyword and the speech parameter extracted from the speech parameter database 72 by the arithmetic processing unit 60 (step S60), the result of the comparison operation is obtained through the bidirectional network connection unit 95. The interactive television 90 of the user is notified (step S61), and the cyber money is provided in accordance with the number of times of voice recognition success in the user's TCP / IP address or member information.

Although the preferred embodiments of the present invention have been described in detail above, it will be understood by those skilled in the art that the present invention may be modified or modified in various ways. Therefore, changes of the embodiments of the present invention will not be able to escape the technical scope of the present invention.

As described above, according to the present invention, the user sees and hears contents through an interactive advertisement provided through a data terminal apparatus connected to a communication network, a telephone connected to a public switched telephone network, or an interactive television connected to a two-way network. Among them, by inputting only the advertisement keyword in the form of a mouse click, a voice signal, and a text signal, the advertisement can be easily recognized in an active posture, and the advertiser can check whether the user is surely aware of the advertisement, thereby obtaining a large advertisement effect.

Claims (17)

A data terminal device connected to a communication network; Interactive advertising system comprising a server for providing interactive advertising to the data terminal device. The method according to claim 1, The server, A data line connection unit connecting a server with a data terminal device for providing a predetermined interactive advertisement; A voice recognition unit for recognizing an advertisement keyword transmitted from the data line connection unit; An arithmetic processing unit for comparing and calculating the voice recognition advertisement keyword with voice parameters stored in a database; Interactive advertising system comprising a database for storing information for providing interactive advertising using a data terminal device. The method according to claim 2, The database is A membership information database for storing personal information of an interactive advertising service user; A voice parameter database incorporating voice parameters trained offline to recognize advertising keywords entered from a user; A cyber money database that sets up data to provide benefits of free calls, information usage fee reduction, electronic money payment, and premium payments through cyber money according to the number of voice recognitions; And an advertisement database configured to store advertisements provided by an advertiser and set data to extract advertisements when the user data terminal device accesses the Internet. The method according to claim 2, The data line connection unit is an interactive advertisement system, characterized in that if the advertising keyword input from the user is a character input or a mouse input, it is sent directly to the calculation processing unit instead of the voice recognition unit. A telephone connected to a public switched telephone network; Interactive advertising system comprising a server for providing interactive advertising to the phone. The method according to claim 5, The server, A telephone processor which extracts the advertisement stored in the database and transmits the advertisement to a user through a telephone connected to a public switched telephone network, and transmits the advertisement keyword input from the user to a voice recognition place; A voice recognition unit for recognizing the advertisement keyword transmitted from the telephone processing unit and transmitting it to a place for comparison operation; An arithmetic processing unit for comparing and calculating the speech-recognized advertising keyword and speech parameters extracted from a database; Interactive advertising system comprising a database that stores information for providing interactive advertising using the telephone. The method according to claim 6, The database is A membership information database for storing personal information of an interactive advertising service user; A voice parameter database incorporating voice parameters trained offline to recognize advertising keywords entered from a user; A cyber money database that sets up data to provide benefits of free calls, information usage fee reduction, electronic money payment, and premium payments through cyber money according to the number of voice recognitions; And an advertisement database configured to store advertisements provided by an advertiser and set data to extract advertisements when a user's telephone accesses a server. An interactive television connected to the interactive network; And a server for providing interactive advertisements through the interactive television. The method according to claim 8, The server, A two-way network connection unit for extracting an advertisement stored in a database and transmitting the extracted advertisement keyword to a user through an interactive television connected to the two-way network, and transmitting the advertisement keyword input from the user to a voice recognition place; A voice recognition unit for recognizing advertisement keywords transmitted from the two-way network connection unit and transmitting them to a comparison operation; An arithmetic processing unit for comparing and calculating the speech-recognized advertising keyword and speech parameters extracted from a database; An interactive advertising system comprising a database for storing information for providing interactive advertising using interactive television. The method according to claim 9, The database is A membership information database for storing personal information of an interactive advertising service user; A voice parameter database incorporating voice parameters trained offline to recognize advertising keywords entered from a user; A cyber money database that sets up data to provide benefits of free calls, information usage fee reduction, electronic money payment, and premium payments through cyber money according to the number of voice recognitions; And an advertisement database for storing advertisements provided by the advertiser and setting data to extract advertisements when the interactive television of the user connects to the server. A method for providing interactive advertisements using a data terminal device connected to a communication network, Accessing the interactive advertisement server through an internet connection; A user inputting personal information and receiving authorization permission from a server providing an interactive advertisement site; Providing interactive advertisements to a user when an authorization of authorization is granted; Receiving, at the server, an advertisement keyword comprising voice or text selected and transmitted from the user; Speech recognition when the advertisement keyword received by the server is made of speech; Comparing and calculating the speech recognition keyword and the speech parameter extracted from the speech parameter database; If the advertisement keyword received at the server is a character, comparing with the advertisement parameter of the advertisement database; Notifying the data terminal apparatus of the result of the comparison operation; Interactive advertising method comprising the step of providing a benefit to the user by using the result of the comparison operation. A method for providing interactive advertisements using a telephone connected to a public switched telephone network, The telephone is connected to the server through the public switched telephone network; A user inputting personal information and receiving authorization permission from a server providing an interactive advertisement site; Providing an interactive advertisement temporarily by directly accessing a server when authentication permission is unnecessary; If the authentication permission is granted, extracting an advertisement from the advertisement database and outputting the advertisement to the user's telephone; Inputting an advertisement keyword into a server from a user who has heard the output advertisement; Voice recognition of the input advertisement keyword; Extracting and comparing a speech parameter extracted from a speech recognized advertisement keyword and a speech parameter database; Notifying the telephone of the result of the comparison operation; Interactive advertising method comprising the step of providing a benefit to the user by using the result of the comparison operation. A method for providing interactive advertisements using interactive television connected to a two-way network, Connecting the interactive television to the server via the interactive network; When the user inputs personal information directly by using a website, a telephone, or an interactive television, an authentication permission is granted from a server; If the authentication permission is granted, extracting the advertisement from the advertisement database and outputting the advertisement to the interactive television of the user; Outputting a keyword of the advertisement content as a caption; Inputting an advertisement keyword into a server from a user who views the output subtitle; Voice recognition of the input advertisement keyword; Extracting and comparing a speech parameter extracted from a speech recognized advertisement keyword and a speech parameter database; Notifying the interactive television of the result of the comparison operation; Interactive advertising method comprising the step of providing a benefit to the user by using the result of the comparison operation. The method according to any one of claims 11, 12 or 13, In the comparison operation, the advertisement keyword input from the user and the voice parameter in the voice parameter database are matched, and according to the number of successful voice recognition, the user is provided with the benefit of free call through the cyber money and reduction of information fee. Interactive advertising method. The method according to claim 11, A user receiving a keyword of an advertisement content through a data terminal device recognizes the advertisement keyword and the advertisement-related content, and then inputs it on the keyboard as it is, thereby providing cyber money in proportion to its speed and accuracy. The method according to claim 12, Even if the user does not receive the authentication permission in the process of granting the authentication permission, when the user accesses the interactive advertising server and uses the interactive advertising service, the interactive call method is characterized in that it provides the benefits of free call and information service fee reduction. The method according to claim 11 or 12, When using a free internet phone as a data terminal device or a telephone, a free call is provided by providing two-way advertisement during a user's initial call. If the voice parameters stored in the voice parameter database is matched, the two-way advertising method characterized in that extending the free call.