KR20020007780A - Target Ads based on analysis of voice data - Google Patents

Abstract

PURPOSE: A target advertisement in accordance with a voice data analysis is provided to recognize a voice signal by using a voice recognition technique and to display and sound an advertisement related to the contents of the voice by analyzing contents of the voice. CONSTITUTION: Contents of a voice of persons or client computers(1,2) telephoning by a general analogue telephone and a digital telephone of the Internet and a mobile communication must are recognized for sounding an advertisement from an advertisement server(3). Keywords are selected out of the contents of a voice by analyzing the contents according to the 5W1H principle. Also, the age and the identity of the person(1,2) are detected by analyzing voice data and a wave form of a tone color. An advertisement is outputted to systems of the persons or client computers(1,2) from the advertisement server(3) in accordance with the analyzed contents. The contents of the advertisement may be transmitted on a screen of an IP of the person. Also, data corresponded to the advertisement may be transmitted through packet data being called.

Description

Target Ads based on analysis of voice data}

When you make a voice call, the ad is done without any criteria. This is to send out an unnecessary advertisement to the user. The present invention uses a voice recognition technology to be a target advertisement according to the voice call.

Recognize the contents of the voice call and advertise accordingly.

As the speech recognition technology is not perfect, the advertisement is constructed based on the contents to be recognized even if the contents of the entire call are not recognized.

Depending on the type of device used for the call, the advertisement is shown or played to the user in the form of voice data or text / graphics.

Analyzes voice data according to the sixth principle.

1 is a schematic diagram of a system configured to recognize and analyze contents of a call between callers and to advertise through an advertisement server.

In general, analog telephones, the Internet, and digital telephones for mobile communication must first recognize voice conversations. In order to advertise the caller, you need to recognize the call. 1 and 2 are people who make a call using a telephone or a digital communication device. 3 is an ad server. 1 and 2 can be client computers using computers. Recognize the contents of the call of 1 and 2, and select the key word among them. In other words,

Nouns, verbs, such as shopping, department stores, buy, go

Same name for purpose, word for object, location. Place. Place representing the organ. Means to identify the words corresponding to the location, the identity of men and women and other currencies and the content of currency data, prices, conditions of carriage, etc. Analyze the contents of the call in accordance with the following six principles, including terminology, timing, and time of the method. How do I know the status of men and women and other people?

Analysis of voice data, i.e., the waveform of a voice,

Or by other means of identifying the identity of the caller. Such means are based on mobile communication users, logins and pre-registered contents on Internet phones, and the like.

The place shall be based on the contents registered in advance and the telephone number in addition to the contents of the caller.

Based on this analysis, advertisements are sent from the 3 ad servers to the 1 and 2 systems. If 1 and 2 are computer systems with monitors, they display the advertisement on the screen.

If the caller provides an Internet telephony service, it is not difficult to send the advertisement to the screen of the client's IP address. However, it is difficult if the user moves to another site. At this time, the data corresponding to the advertisement is transmitted through the packet data during the call. The way to post this data to the screen is through the browser used for communication and the application that can receive this data.

In the voice call, an efficient advertisement, that is, a target advertisement can be realized.

By analyzing the contents of the call according to the principle below, accurate analysis is possible. The Principle 6 is very suitable for targeted advertising because the purpose, subject, subject, place, and timing are clearly stated.

Claims (1)

1. Voice data generation unit, voice data recognition / analysis unit and destination data transmission unit, the voice data generation unit mentioned voice data recognition / analysis unit recognizes / analyzes and analyzes Target advertising method according to the voice call, characterized in that configured to transmit the specific data through the mentioned purpose data transmission unit. 2. The speech data recognition according to paragraph 1 above. And analyzing the data using speech recognition means. 3. The analysis of voice data referred to in paragraph 1 above, Why: purpose, reason What: target Luke: subject or human object How: means, means When: when, when Where: place or location Target advertising method according to the voice call, characterized in that configured to according to the means of the.