KR20020086321A - The method of advertisement on online 10 - Google Patents

Abstract

PURPOSE: An online advertisement method is provided to enable a user to input voice or text of advertisement at an input window included in an advertisement window, and to compare the input data with stored data for issuing a lottery ticket to the user so that the user may consciously recognize the advertisement. CONSTITUTION: The method comprises steps of a user logging in a service web site and accessing a link server(200), the link server transmitting a home page to the user(201), the user selecting an advertisement menu at the home page(202), the link server connecting the user to an assistant server(203), the user selecting one among chatting rooms(204), the assistant server offering one corresponding advertisement having an advertisement copy input window(205), the assistant server activating the advertisement copy input window(207), the user typing characters of advertisement copy or inputting advertisement voice(208), and the link server comparing the input characters or voice with stored data, issuing a lottery ticket according to a comparison result and displaying a next advertisement(209).

Description

The method of advertisement on online 10}

Recently, due to the rapid spread of the Internet, the advertising market using the Internet has expanded. Therefore, a website that provides a general online service has placed an advertisement using an unconscious, general exposure method by inserting a banner advertisement in a corresponding window.

However, the banner advertisement is not statistically high, unlike the intention. In addition, in order to obtain detailed information about the advertisement, the user has to click on the banner advertisement to access the corresponding site, which is inconvenient to acquire the advertisement information, and the advertisement effect is also weak.

The present invention has been made to solve the above problems, by providing an advertisement window including the advertisement voice input window and the advertisement text input window, the user consciously advertises through the process of inputting the advertisement string required by the advertisement by voice or typing The purpose is to maximize the cognitive effects of online advertisements by inducing them to recognize.

1 is a system block diagram according to the present invention.

2 is a flowchart illustrating an embodiment of using an advertising service according to the present invention.

3 shows an example of a web browser screen according to the present invention.

4 is a structural diagram of an advertisement voice comparison process according to the present invention.

* Explanation of symbols for main parts of the drawings

3: Web browser screen 100: Main server

110: auxiliary server 120: program unit

130: advertising DB 140: DB

In order to achieve the above object, the present invention provides a link server 506 for processing data necessary for controlling devices and operating a website and providing services to users, providing a service environment for users, and using characters in advertisements. A voice recognition server system 509 for processing image and voice data and an algorithm of data processing are provided to the voice recognition server system to apply the text, image, and voice data to the user's online environment, and to input the advertisement voice. Or control the processing of the secondary server that analyzes the predetermined symbol data file of the advertisement text and compares with the advertisement voice or the symbol data file stored in the server in advance. Program unit 520 for controlling the processing of issuing, optical for storing the advertising data It consists of a database (530) for storing system information and network environment information, user information, and operational information needed for database and Web sites operating in the online advertising method,

A user logs in to a website or accesses a link server that provides text, voice, and video services using a mobile phone. The link server provides an advertisement window including an advertisement voice input window and an advertisement text input window to the user. Search for an advertisement that matches user information by region, age, and gender, and provide the corresponding advertisement to the advertisement window, and when the user sends an enter key or a predetermined signal after inputting an advertisement voice and an advertisement text, a voice recognized in the art It is processed by a speech recognition system using a recognition technique such as a template matching method, a Fourier transform method, or a linear prediction coding method to generate a predetermined symbol data file, and the link server stores the advertisement data stored in the advertisement DB, that is, template matching. Speech Recognition System of Fourier Transform, Fourier Transform, or Linear Prediction It checks whether the predetermined symbol data file processed by the program matches within the predetermined criteria or compares the binary text of the advertisement text binary file pre-stored in the server with the advertisement text input by the user. After issuing internet itself lottery ticket

And then presenting the advertisement to the user.

The step of inputting the advertisement voice by the user includes providing a speech combination program on the web or when the user types a character string and compares the binary data of the string with the binary data of the string attached to the pre-stored advertisement voice of the server. The method further includes the step of inputting the advertisement voice by searching the advertisement data and generating the corresponding advertisement voice stored in advance.

Examples of the symbol data file of an advertisement speech include an ASCII file and a binary data file.

The symbol data file is a file containing a plurality of characters, phonemes, words, pictures, and the like.

In order to facilitate the description of the present invention, it is useful to specify some features of the communication system in which the present invention may be practiced. 1 to 4 show an outline of the principle system configuration.

5 is a block diagram of a typical communication system according to an embodiment of the present invention. Mobile phone mobile devices 502 and 503 make broadband and narrowband (e.g., sms) data communication channels that can make telephone calls and include link server devices 506 and message service centers (smsc) 507 through voice communication channels. Hypermedia information from remote server services (e.g., hypertext markup language (HTML) documents, compact hypertext transfer protocol (cMTML) documents, extensible markup (XML) documents, portable device markup (HDML) documents), Or receive a wireless markup language (WML) document, or other similar data The user multimedia computer 540 also receives the document from a remote server service in a conventional manner over the Internet.

Each mobile phone mobile device has a display and a user interface. Furthermore, the mobile device may be a micro-browser (eg, California 94063, Redwood City, Chesapeake) stored in local memory (also referred to as a client module) that allows the mobile device to process hypermedia information received from a remote service device. Micro-browser of PHONE.COM company located in the drive 800).

The user multimedia computer may also be equipped with a conventional local memory and a browser capable of processing the above hypermedia information.

Connection to the voice communication channel generally requires that users and devices be recognized by the wireless carrier network 504. The network recognition method includes exchanging identification information between the mobile device and the wireless carrier network. In general, identification information about a user and a device is stored in the memory of the device and sent automatically when the user attempts to connect to the network. The user multimedia computer connects by logging in on the web in the usual way.

The wireless carrier network 504 is a known wireless communication network (e.g., cellular digital digital packet data (CDPD) network, mobile communication globalization system (GSM) network, code division multiple access (CDMA), personal mobile phone system (PHS), Or a time-division multiple access (TDMA) link server device (506) to a wired network in which a voice recognition server system (506) and a plurality of networked servers represented by a network (513) are combined ( 508 is also combined.

The voice recognition server system 509 is composed of a server device 510 and a storage device 512, and can store a user-specified file associated with a plurality of users serviced by a standard advertisement voice template and a carrier entity. .

Examples of customization files may include user specific speech templates, one or more user specific language dictionaries (eg, Korean, English, Chinese), and one or more user specific dictionaries of words frequently used by a particular individual. Connected multimedia computer 540, can be uploaded and managed through the user interface of the mobile device.

The user speech template is formed by allowing the user to enter a predetermined script into the speech device.

The communication protocol used by the public network may be, for example, a wireless access protocol (WAP) or a portable device transmission protocol (HDTP). A wireless network is a terrestrial network, which can be the data network of the Internet, a private network, or any private network. In general, a communication protocol supporting terrestrial network is a transmission control protocol (TC / IP). Hypertext transmission protocol (HTTP), or secure hypertext transmission protocol (sHPPT).

The link server device 506 and the network server 513 are typically computer workstations, for example. It is a SPARC station from Sun Microsystems Inc. (http://www.sun.com) with networking library and internet connection capability. The network server 513 represents a plurality of networked servers coupled to the terrestrial network 508 and can access hypermedia information including information about the mobile device.

The link server device 506 is depicted as a standalone device and is therefore commonly referred to as a network gateway or wireless data server. The link server device 506 may be configured to operate as a bridge between the wireless network and the wired network. The function of the link server device may be performed by another server device connected to a wired network having hardware, which is known in the art, which connects a wireless network and a wired network.

The aforementioned voice communication channels are usually established and coordinated using infrastructure and known procedures.

In general, there are two types of communication channels that provide services to mobile devices. The data communication channel represents a wideband data communication channel. The data communication channel represents a narrowband communication channel (eg, a short message communication (SMS) service channel). Any one of these data communication paths is used to transfer data to the mobile device.

According to an embodiment of the present invention, a mobile phone mobile device which wants to use a service from the voice recognition server system 509 first forms a voice channel represented by a voice channel. Contact details (eg, telephone number, uniform resource indicator (URI)) of the voice recognition server system may be implemented by software loaded on the mobile device, retrieved from the link server device 506, or directly input by the user. You may be. The user multimedia computer is configured in a conventional manner.

In this way, a user-specified user file specified in advance with respect to the requesting mobile device can be accessed and used. The user specified file may be transmitted through a separate communication channel (eg, a data communication channel) or input by a user.

Once a user-specified file for the mobile device / user is retrieved, the user enters an advertisement voice. By the same principle as above, the user may input the advertisement text. When the user completes an input conversation (voice, text and physical input) with the mobile device, the user may provide a predetermined indication (voice or keystroke) to end the input session. Subsequently, the speech recognition server system 509 converts the speech and text input into a predetermined symbol data file.

Speech recognition systems typically map speech input components to previously stored symbol-forming blocks using speech templates, Fourier transform coding methods, or linear predictive coding methods. Examples of symbol data files are ASCII files and binary data files.

It can be easily implemented by simple programming to identify the correspondence by comparing the symbol data file by the voice input by the user with the symbol data file of the advertisement voice previously stored in the server. The same is true if the user enters text.

The accuracy of the speech recognition application used by the speech recognition server system will depend on the conversion method used and the size and language of the language dictionary used. Generally speaking, speaker-dependent methods (e.g. template matching methods) have an accuracy of about 98%, and speaker-independent methods (e.g. Fourier transform methods, linear predictive coding methods) have an accuracy of 90 to 95%.)

The software loaded on the mobile device includes components that provide assistance to the user in connection with the conversation with the server device running the voice recognition application.

Software providing this assistance may be loaded as part of a microbrowser or other application, or as a standalone application. The application may be responsible for services such as retrieving and storing contact information about the server device, management of received advertisement information data files, and input / change of user preferences. , Audible or contact prompts.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the present invention.

2 is a flowchart illustrating an embodiment of using an advertising service according to the present invention.

When a user logs in to a website through the Internet and accesses a link server (200), the link server transmits and displays the homepage to the user (201). When the user selects an advertisement menu from the homepage (202), one corresponding advertisement is provided in the user advertisement window.

When the user types the advertisement string or inputs the advertisement voice and presses the enter key of the keyboard (208), the link server compares and analyzes the correspondence between the advertisement data stored in the advertisement DB and the user input information through the program unit and the voice recognition system. The next advertisement is displayed in the advertisement window (209).

In addition, when the user inputs an arbitrary advertisement string or advertisement voice in step 208, the auxiliary server may search the advertisement DB through the program unit and display advertisements and information suitable for the user in the advertisement window.

3 shows an example of a web browser screen according to the present invention.

The advertisement window of the web browser as described in FIG. 2 includes an advertisement string input field 31 and an advertisement voice input activation display field 32.

In addition, the advertisement window 3 'shows that the cursor 33 is located in the advertisement string input field 31 so that the user can input the advertisement string or the advertisement voice, and the advertisement voice input activation display is activated 34. It is shown.

At this time, when the user inputs the advertising string, the voice combination program 35 is added to the service environment on the web, or the secondary server searches the advertisement DB, and the binary data of the advertisement string entered by the user and the binary data attached to the advertisement voice. By comparing and analyzing and generating the corresponding advertisement voice stored in advance in the server and inputting the advertisement voice, the server takes a method of inputting the voice.

As described above, the present invention can promote a high advertisement effect because the user can consciously recognize the advertisement by configuring the advertisement string input field and the advertisement voice input field in the general online advertisement.

Claims (1)

Link server 506 that processes data required for website control and operation of websites and provides services to users online, such as Internet TV, mobile phones, and the Internet, texts used to provide users' service environment and advertisements, A voice recognition server system 509 for processing image and voice data and an algorithm of data processing are provided to the voice recognition server system to apply the text, image, and voice data to the user's online environment, and to input the advertisement voice. Or control the processing of a secondary server that analyzes predetermined symbol data files of advertisement texts and compares them with the advertisement voices or symbol data files previously stored in the server, and, if a certain degree of conformity is confirmed, the lottery of internet site itself is executed. Program unit 120 for controlling the processing of issuing, storing the advertising data In the advertising method using an online database consisting of a database 130 for storing system information, network environment information, user information, operation information necessary for operating the website, After the user registers according to the requirements of the site, logging in to the website to access the secondary server or access through the mobile device; Providing, by the link server, an advertisement window including an advertisement voice input window or an advertisement text input window to the user, and at the same time, searching for an advertisement and providing an advertisement in the advertisement window; When the user inputs the advertisement voice or the advertisement text, the predetermined symbol data file is processed by a speech recognition system that is recognized in the art, for example, a template matching method, a Fourier transform method, or a linear prediction coding method. Generated advertisement data stored in the advertisement DB, that is, a predetermined advertisement speech symbol data file processed by a speech recognition system using a template matching method, a Fourier transform method, or a linear predictive encoding method, and within a predetermined criteria. Verifying whether the text is matched with and in the case of the advertising text, verifying the correspondence between the advertisement text symbol file input by the user and the advertising text file of the database, and if a certain degree of consistency is secured, issuing an internet site lottery; Providing the following ad to the user: Giving a prize or prize to the user through a lottery after a certain time; Ad speech recognition method using the online, characterized in that to improve the user's advertising recognition.