KR20200074705A - Server and user terminal for providing an advertisement - Google Patents

Abstract

The present invention relates to a server and a user terminal for providing an advertisement. The server comprises: a database unit for storing at least one piece of advertisement content; a network unit communicating with a user terminal; and a control unit. The user terminal comprises: a network unit communicating with the server including the database unit for storing at least one piece of advertisement content; and a control unit. According to the present invention, an advertisement can be provided by using a user′s voice.

Description

Server and user terminal for providing advertisement{SERVER AND USER TERMINAL FOR PROVIDING AN ADVERTISEMENT}

The present disclosure relates to a server and a user terminal for providing advertisements, and more particularly, to a server and a user terminal for providing advertisements using a user's voice.

Corporate advertising through TV, newspapers, flyers, and the Internet requires expensive costs, so medium-sized businesses in general have difficulties in media advertising. In addition, advertisements by the existing mass media (TV, Internet, etc.) are mainly focused on visual advertisements, and the public watching the advertisements does not feel interested in the advertisements and thinks it as unnecessary and cumbersome information. In other words, the existing advertisement method does not effectively deliver advertisements to users.

Accordingly, there is a need for a device for effectively providing advertisements to users, breaking away from the existing fragmentary uniform advertisement method.

Republic of Korea Patent Publication No. 2013-0108227 discloses a server that provides an event based on a reward according to an advertisement and a method performed by the server.

The present disclosure has been devised in correspondence with the above-described background technology, and is intended to provide a server and a user terminal for providing advertisements using voice of a user.

The technical problems of the present disclosure are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art from the following description.

According to an embodiment of the present disclosure for solving the above-described problems, a server for providing advertisement may be provided. The server for providing the advertisement includes: a database unit storing at least one advertisement content; A network unit communicating with the user terminal; And a control unit, wherein the control unit determines at least one of the advertisement contents stored in the database unit as user-customized advertisement content based on the first operation command received from the user terminal, and includes the user-customized advertisement content Control the network unit to transmit user recording request information to the user terminal to induce the user to record voice for the preset advertisement phrase, and receive user voice recording information corresponding to the user recording request information from the user terminal The network unit may be controlled, and the received user voice recording information may be compared with the preset advertisement phrase to determine whether to provide a reward.

Alternatively, the controller may determine, as the user-customized advertisement, content related to the advertisement banner among the advertisement contents when the first operation instruction is an instruction to select an advertisement banner.

Alternatively, when the first operation command is a command for product search, the controller may determine content related to the product among the advertisement content as the user-customized advertisement.

Alternatively, each of the at least one advertisement content is mapped with first information about an amount of money that an advertiser pays for an advertisement, and the control unit is based on the first information when determining the user-customized advertisement content. By doing so, any one of the advertisement contents stored in the database unit may be determined as the user-specific advertisement contents.

Alternatively, the control unit ranks the advertisement content in the order of the largest amount of money by using the first information, and the advertisement content of any one of advertisement content higher than or equal to the first predetermined rank is the user-specific advertisement content. You can decide.

Alternatively, each of the at least one advertisement content is mapped with second information about the reward that is paid to the user, and the control unit determines the user-specific advertisement content based on the second information. Any one of the advertisement contents stored in the database unit may be determined as the user-specific advertisement contents.

Alternatively, the control unit ranks the advertisement contents in the order of the highest rewards using the second information, and the advertisement contents of the advertisement that is higher than or equal to the second predetermined ranking or higher. You can decide.

Alternatively, the control unit may determine the second predetermined ranking according to the advertisement exposure allowance ranking set by the user.

Alternatively, the controller controls a text-to-speech (TTS) module to convert the preset advertisement text into voice information, and the user recording request information may include the converted voice information.

Alternatively, the control unit controls a speech-to-text (STT) module to convert the user voice recording information into text information, and provides a reward by comparing the received user voice recording information with the preset advertisement phrase When determining whether to provide the reward, it is possible to compare the converted text information with the preset advertisement phrase.

Alternatively, the control unit determines a first similarity according to a ratio in which at least one word included in the preset advertisement phrase is included in the received user voice recording information, and the first similarity is predetermined If the threshold is exceeded, it may be determined to provide the reward to the user.

Alternatively, the controller may determine the first similarity by weighting an advertisement keyword word among at least one word included in the preset advertisement phrase.

Alternatively, the control unit controls a natural language processing module to determine a second similarity between the received user voice recording information and the preset advertisement phrase, and the second similarity is a predetermined threshold value. If exceeded, it may be determined to provide the reward to the user.

According to another embodiment of the present disclosure for solving the above-described problems, a user terminal for providing advertisement may be provided. The user terminal for providing advertisement includes: a network unit communicating with a server including a database unit storing at least one advertisement content; And a control unit; Including, The control unit: Controls the network unit to transmit a first operation command to the server to determine at least one of the advertisement content stored in the database as user-customized advertisement content; Included in the user-customized advertisement content The network unit controls the network unit to receive user recording request information from the server to induce a user's voice recording for a preset advertisement phrase, and the network to transmit user voice recording information corresponding to the user recording request information to the server The server may control the unit and allow the server to determine whether to provide a reward by comparing the transmitted user voice recording information with the preset advertisement phrase.

The technical solutions obtained in the present disclosure are not limited to the above-mentioned solutions, and other solutions not mentioned are clearly understood by those skilled in the art from the following description. Will be understandable.

The present disclosure can provide a server and a user terminal for providing advertisements.

The effects obtainable in the present disclosure are not limited to the above-mentioned effects, and other effects not mentioned may be clearly understood by those skilled in the art from the following description. .

Various aspects are now described with reference to the figures, in which like reference numerals are used collectively to refer to similar elements. In the following examples, for illustrative purposes, a number of specific details are presented to provide a holistic understanding of one or more aspects. However, it will be apparent that such aspect(s) may be practiced without these specific details.
1 illustrates an advertisement providing system according to some embodiments of the present disclosure.
2 is a block diagram of a server 1000 according to some embodiments of the present disclosure.
3 is a block diagram of a user terminal 2000 according to some embodiments of the present disclosure.
4A to 4C are diagrams illustrating first operation commands and user recording request information according to some embodiments of the present disclosure.
5 is a flowchart illustrating an example in which the server 1000 provides advertisements according to some embodiments of the present disclosure.
6 is a flowchart illustrating an example in which a user terminal 2000 provides an advertisement according to some embodiments of the present disclosure.
7 shows a simplified and general schematic diagram of an example computing environment in which some embodiments of the present disclosure can be implemented.

Various embodiments and/or aspects are now disclosed with reference to the drawings. In the following description, for purposes of explanation, a number of specific details are disclosed to assist in the overall understanding of one or more aspects. However, it will also be appreciated by those skilled in the art of this disclosure that this aspect(s) can be practiced without these specific details. The following description and the annexed drawings set forth in detail certain illustrative aspects of the one or more aspects. However, these aspects are exemplary and some of the various methods in the principles of the various aspects may be used, and the descriptions described are intended to include all such aspects and their equivalents. Specifically, "an embodiment", "example", "a good", "an example", etc., as used herein is not to be construed as any aspect or design described being better or more advantageous than another aspect or designs. It may not.

Hereinafter, the same or similar components are assigned the same reference numbers regardless of the reference numerals, and overlapping descriptions thereof will be omitted. In addition, in describing the embodiments disclosed in this specification, detailed descriptions of related known technologies are omitted when it is determined that the gist of the embodiments disclosed in this specification may be obscured. In addition, the accompanying drawings are only for easy understanding of the embodiments disclosed in the present specification, and the technical spirit disclosed herein is not limited by the accompanying drawings.

Although the first, second, etc. are used to describe various elements or components, it goes without saying that these elements or components are not limited by these terms. These terms are only used to distinguish one element or component from another element or component. Therefore, it goes without saying that the first element or component mentioned below may be the second element or component within the technical spirit of the present disclosure.

Unless otherwise defined, all terms (including technical and scientific terms) used in the present specification may be used as meanings commonly understood by those skilled in the art to which the present disclosure pertains. In addition, terms defined in the commonly used dictionary are not ideally or excessively interpreted unless specifically defined.

In addition, the term “or” is intended to mean an inclusive “or” rather than an exclusive “or”. That is, unless specified otherwise or unclear in context, “X uses A or B” is intended to mean one of the natural inclusive substitutions. That is, X uses A; X uses B; Or if X uses both A and B, "X uses A or B" can be applied in either of these cases. It should also be understood that the term “and/or” as used herein refers to and includes all possible combinations of one or more of the listed related items.

Also, the terms “comprises” and/or “comprising” mean that the feature and/or component is present, but excludes the presence or addition of one or more other features, elements and/or groups thereof. It should be understood as not. In addition, unless otherwise specified or contextually unclear as indicating a singular form, the singular in the specification and claims should generally be construed to mean "one or more."

In addition, the terms "information" and "data" as used herein can often be used interchangeably with each other.

Hereinafter, the same or similar components are assigned the same reference numbers regardless of the reference numerals, and overlapping descriptions thereof will be omitted. In addition, in describing the embodiments disclosed in this specification, detailed descriptions of related known technologies are omitted when it is determined that the gist of the embodiments disclosed in this specification may be obscured. In addition, the accompanying drawings are only for easy understanding of the embodiments disclosed in the present specification, and the technical spirit disclosed herein is not limited by the accompanying drawings.

Unless otherwise defined, all terms (including technical and scientific terms) used in the present specification may be used as meanings commonly understood by those skilled in the art to which the present disclosure pertains. In addition, terms defined in the commonly used dictionary are not ideally or excessively interpreted unless specifically defined.

When a component is said to be "connected" or "connected" to another component, it is understood that other components may be directly connected or connected to the other component, but other components may exist in the middle. It should be. On the other hand, when a component is said to be "directly connected" or "directly connected" to another component, it should be understood that no other component exists in the middle.

The suffixes "modules" and "parts" for the components used in the following description are given or mixed only considering the ease of writing the specification, and do not have meanings or roles distinguished from each other in themselves.

The objectives and effects of the present disclosure, and technical configurations for achieving them, will be clarified with reference to embodiments described below in detail together with the accompanying drawings. In describing the present disclosure, when it is determined that a detailed description of a known function or configuration may unnecessarily obscure the subject matter of the present disclosure, the detailed description will be omitted. In addition, terms to be described later are terms defined in consideration of functions in the present disclosure, which may vary according to a user's or operator's intention or practice.

However, the present disclosure is not limited to the embodiments disclosed below, and may be implemented in various different forms. Only the present embodiments are provided to make the present disclosure complete, and to fully inform the person of ordinary skill in the art to which the present disclosure belongs, and the present disclosure is only defined by the scope of the claims. . Therefore, the definition should be made based on the contents throughout this specification.

1 illustrates an advertisement providing system according to some embodiments of the present disclosure.

For example, the advertisement providing system in the present specification may be a system for providing any one of a plurality of advertisement contents to a plurality of users.

According to some aspects of the present disclosure, as shown in FIG. 1, an advertisement providing system may be largely composed of a server 1000, a user terminal 2000, an advertiser terminal 3000, and a network 4000.

In addition, the components constituting the advertisement providing system illustrated in FIG. 1 are exemplary, and only some of the components may constitute an advertisement providing system or additional component(s) other than the components may be included in the advertisement providing system It might be. For example, although not shown, the server 1000 may include an Enterprise Application Integration (EAI) server, a call center server, and/or a billing server. As another example, the advertiser terminal 3000 may be included in the user terminal 2000. The server 1000 communicates with the user terminal 2000 and the advertiser terminal 3000, stores the user's identification information, terms and conditions information, advertisement content information, and reward provision information, and creates an application for the terminal for providing advertisement content, Distribution and storage can be performed. In addition, the server 1000 may induce the user of the user terminal to record a phrase related to the advertisement content by voice. In addition, the server 1000 may provide a reward based on the voice of the recorded user.

The user terminal 2000 may perform communication with the server 1000 and/or the advertiser terminal 3000, search for various information, receive advertisement content, and generate and transmit user voice recording information for advertisement content. .

The advertiser terminal 3000 may communicate with the server 1000 and the user terminal 2000. In addition, the advertiser terminal 3000 may perform operations performed on the server 1000 and the user terminal 2000.

In addition, the network may form a channel for data communication between the server 1000, the user terminal 2000 and the advertiser terminal 3000.

The terms "system" and "network" as used herein may often be used interchangeably.

The systems presented here are Public Switiched Telephone Network (PSTN), x Digital Subscriber Line (xDSL), Rate Adaptive DSL (RADSL), Multi Rate DSL (MDSL), Very High Speed DSL (VDSL), Universal (UADSL) Various wired communication systems such as Asymmetric DSL (HDSL), High Bit Rate DSL (HDSL), and Local Area Network (LAN) can be used.

In addition, the systems presented herein are Code Division Multi Access (CDMA), Time Division Multi Access (TDMA), Frequency Division Multi Access (FDMA), Orthogonal Frequency Division Multi Access (OFDMA), Single Carrier-FDMA (SCFDMA) and other systems. Various wireless communication systems can be used.

The techniques described herein can be used in the systems mentioned above, as well as other systems.

The network according to some aspects of the present disclosure may be configured regardless of its communication mode, such as wired and wireless, and may be composed of various communication networks such as a short-range communication network (PAN), a wide area network (WAN), and the like. Can. In addition, the network may be a known World Wide Web (WWW), or may use a wireless transmission technology used for short-range communication such as Infrared Data Assoication (IrDA) or Bluetooth (Bluetooth).

The user terminal 2000 may access the server 1000 or communicate with the advertiser terminal 3000 to transmit/receive information for providing advertisements, or user identification information, terms and conditions information, advertisement content information, and user voice recording Refers to all kinds of devices that can search, create, or store information, reward provision information, and so on.

The user terminal 2000 is a user equipment, mobile, PC capable of wireless communication, mobile phone, kiosk, cellular phone, cellular, cellular terminal, subscriber unit, subscriber station, mobile station, terminal, remote station, PDA, remote terminal, access Any device that can use a wireless access mechanism, such as a terminal, user agent, cellular telephone, wireless telephone, session initiation protocol (SIP) telephone, wireless local loop (WLL) station, portable device with wireless connectivity, wireless modem It may be referred to as, but is not limited to these.

Further, the user terminal 2000 may be referred to as any device that can use a wired connection mechanism, such as a wired fax machine, a PC equipped with a wired modem, a wired telephone, and a terminal capable of wired communication, but is limited to these. It does not work.

The advertiser terminal 3000 may include devices that can use the same or a similar type of wireless access mechanism or wired access mechanism as the user terminal described above.

Additionally, in addition to the above-mentioned use subjects, additional terminals by other use subjects (for example, a server administrator or an employee of a person other than an advertiser, etc.) may also be included in the user terminal 2000.

In some aspects of the present disclosure, the advertiser terminal 3000 may be used by those who are interested in providing advertisements for any product or service (eg, an advertiser company employee and/or an advertising agency related to the advertiser company, etc.). It can mean a terminal that can. That is, according to an aspect of the present disclosure, any terminal (eg, a server of an advertiser company) related to an advertiser company may be referred to as an advertiser terminal 3000.

The advertiser terminal 3000 is also a user equipment, mobile, wireless communication capable PC, mobile phone, kiosk, cellular phone, cellular, cellular terminal, subscriber unit, subscriber station, mobile station, terminal, like the user terminal 2000 described above. Remote stations, PDAs, remote terminals, access terminals, user agents, cellular telephones, wireless telephones, session initiation protocol (SIP) telephones, wireless local loop (WLL) stations, portable devices with wireless connectivity, wireless modems, It may be referred to as any device using a wireless access mechanism, but is not limited thereto. Furthermore, the advertiser terminal 3000 may be referred to as any device that can use a wired connection mechanism, such as a wired fax machine, a PC equipped with a wired modem, a wired telephone, and a terminal capable of wired communication, but is not limited thereto. Does not.

In some aspects of the present disclosure, the server 1000 may provide different services for each of the user terminals by various users. That is, the user terminal 2000 used by the customer and the advertiser terminal 3000 used by the advertiser may be allowed or restricted access to a specific server according to policies and/or user settings of the advertiser and the server administrator, respectively. Can. Alternatively, the user terminal 2000 may allow or restrict access to specific data of the server according to policies and/or user settings of the advertiser and the server administrator.

The above-described information may be input through the user terminal 2000 and/or the advertiser terminal 3000 or may be generated by the server 1000. The above-described information may be stored in a database of the server 1000 or a computer-readable storage medium. In accordance with some aspects of the present disclosure, a computer-readable storage medium may be included within user terminal 2000 and/or advertiser terminal 3000.

Such storage media can include any kind of storage media where programs and data are stored so that they can be read by a computer system. According to some aspects of the present disclosure, such media include ROM (Read Only Memory), RAM (Random Access Memory), CD (Compact Disk)-ROM, DVD (Digital Video Disk)-ROM, magnetic tape, floppy disk, optical data. It may include a storage device, and may also include those implemented in the form of a carrier wave (eg, transmission over the Internet). Additionally, such media may be distributed over networked systems to store computer readable codes and/or instructions in a distributed fashion.

In some embodiments of the present disclosure, when a specific application (for example, an application for providing advertisement) distributed by the server administrator is installed and executed in the user terminal 2000 and/or the advertiser terminal 3000, the user terminal The server 1000 may communicate with the user terminal 2000 and/or the advertiser terminal 3000 through a network so that the user of the (2000) and/or the advertiser of the advertiser terminal 3000 can enjoy the corresponding services. have. The application for providing the above-described advertisement may be independently executed on the user terminal 2000 or the advertiser terminal 3000. For example, an application for providing advertisement according to the present disclosure may be executed on a user terminal, and in this case, the application for providing advertisement may output various information (for example, an advertisement banner, etc.) for providing advertisement alone. . As another example, an application for providing advertisements may be executed with different applications on the user terminal 2000 or the advertiser terminal 3000. For example, an application for providing advertisements according to the present disclosure may output various information for providing advertisements in an overlay manner for different applications.

The system for providing advertisements according to the present disclosure may perform effective advertisement by inducing the user to utter an advertisement phrase and providing a reward when the user utters the advertisement phrase.

2 is a block diagram of a server 1000 according to some embodiments of the present disclosure.

Referring to FIG. 2, the server 1000 according to some embodiments of the present disclosure may include a database unit 100, a network unit 200, and a control unit 300. The components shown in FIG. 2 are not essential, and some components may be omitted or another component may be added to configure the server 1000. Hereinafter, each component will be described in detail.

The database unit 100 may be connected to other components of the server 1000. Also, the database unit 100 may include one or a plurality of databases. Alternatively or alternatively, the database unit 100 including some or all of the information may be located in the server 1000. Also, the database unit 100 may exist independently outside the server 1000. In this case, the database unit 100 may be able to communicate with the server 1000.

The database unit 100 includes a flash memory type, a hard disk type, a multimedia card micro type, and a card type memory (for example, SD or XD memory), Random Access Memory (RAM), Static Random Access Memory (SRAM), Read-Only Memory (ROM), Electrically Erasable Programmable Read-Only Memory (EEPROM), Programmable Read-Only Memory (PROM), magnetic memory, It may include a storage medium of at least one of a magnetic disk and an optical disk. In a further aspect of the present disclosure, the server 1000 may operate in connection with a web storage performing a storage function of the database unit 100 on the Internet. The database unit 100 may store various information through various storage media described above.

The network unit 200 may be connected to the network 4000 to communicate with the user terminal 2000 and the advertiser terminal 3000. The network unit 200 may include a wired/wireless Internet module for network access. For example, wireless Internet technology (Wireless LAN) (Wi-Fi), Wibro (Wireless broadband), Wimax (World Interoperability for Microwave Access), HSDPA (High Speed Downlink Packet Access) may be used. As an example, digital subscriber line (XDSL), fibers to the home (FTTH), and power line communication (PLC) may be used as wired Internet technology.

The control unit 300 usually controls the overall operation of the server 1000. In addition, the controller 300 may perform a function for providing an advertisement intended by an advertiser to a user according to some embodiments of the present disclosure. Hereinafter, the operation of the control unit 300 will be described in detail with reference to the accompanying drawings.

According to some embodiments of the present disclosure, the controller 300 may determine at least one of the advertisement contents stored in the database unit 100 as user-customized advertisement contents based on the first operation command received from the user terminal 2000. .

The advertisement content may include information for advertisement purposes of any product or service. The advertisement content may be composed of video, image, text, sound, and combinations thereof. The advertisement content stored in the database unit 100 may be transmitted and received to the user terminal 2000 and/or the advertiser terminal 3000 through the network unit 200 connected to the network. For example, advertisement content may be generated by an advertiser (or a person related to an advertiser) and stored in the database 100 of the server 1000 through the advertiser terminal 3000. However, it is not limited thereto.

The first operation command may include various operations of the user performed in the user terminal 2000. For example, the first operation command may include an operation that can be used to determine advertisement content suitable for a user of the user terminal 2000.

Specifically, the first operation command may include an operation command for selecting an advertisement banner on the user terminal 2000 (for example, touch or click an advertisement banner). In this case, the controller 300 may determine advertisement content related to the advertisement banner among advertisement contents stored in the database unit 100 as advertisement contents suitable for a user. The advertisement content determined by the control unit 300 may be referred to as user-customized advertisement content.

As another example, the first operation command may include an operation command for searching for any product or service on the user terminal. In this case, the control unit 300 may determine advertisement content related to a product or service to be searched as user-specific advertisement content.

As another example, the first operation command may be an operation related to speech recognition. Specifically, the first operation command may be an operation command to call the voice recognition mode on the user terminal 2000 (for example, "00 high" of G company, "00" of A company, "00" of S company, “Giga00” of K company, etc. In this case, the controller 300 may induce the user to record the advertisement phrase while the voice recognition mode is activated. In order to effectively perform advertisements without having to perform a cumbersome operation.

The controller 300 may determine any one of the advertisement contents as user-customized advertisement content based on various information. Hereinafter, detailed operations of the control unit 300 for determining user-customized advertisement content will be described in detail through various embodiments.

In some embodiments of the present disclosure, each of the at least one advertisement content stored in the database unit 100 may be mapped with first information about an amount paid by an advertiser for an advertisement. In addition, when determining the user-customized advertisement content, the controller 300 may determine any one of the advertisement contents stored in the database unit as the user-customized advertisement content based on the first information. Specifically, the control unit 300 may rank the advertisement contents in the order of the largest amount of money using the first information. For example, the database unit 100 may associate the advertisement content with the first information of 10 million won, the advertisement content with the first information of 20 million won, and the advertisement content with the first information of 30 million won with respect to any first operation command. Can be saved. In this case, the controller 300 may determine the advertisement content with the first information of 30 million won in the first rank, the advertisement content with the first information of 20 million won in the second rank, and the advertisement content with the first information of 10 million won in the third rank. . The ranking determined by the controller 300 by the first information may be referred to as a first predetermined ranking. The first predetermined ranking may be determined in various ways, for example, the first predetermined ranking may be determined by the server administrator and transmitted to the server 1000. The control unit 300 may determine any one advertisement content from advertisement content higher than or equal to the first predetermined rank as user-specific advertisement content. For example, when the first predetermined rank is 2, the controller 300 may determine any one of the advertisement content of 2 ranks or higher as user-customized advertisement content according to the first operation command. However, the present invention is not limited thereto, and the controller 300 may determine the user-customized advertisement in various ways based on the amount paid by the advertiser for the advertisement.

In some embodiments of the present disclosure, each of the at least one advertisement content stored in the database unit 100 may be mapped with second information about a reward paid to the user. In addition, when determining the user-customized advertisement content, the controller 300 may determine any one of the advertisement contents stored in the database unit 100 as the user-customized advertisement content based on the second information. Specifically, the control unit 300 may rank the advertisement contents in the order of the highest reward using the second information. For example, the database unit 100 may display advertisement content with the second information of 1000 points, advertisement content with the second information of 2000 points, advertisement content with the second information of 3000 points, and advertisement content of the second information with 4000 points. Can be stored in association with any first operation command. In this case, the control unit 300 may determine the advertisement content having the second information of 3000 points in the first rank, the advertisement content having the second information of 2000 points in the second rank, and the advertisement content having the first information of 1000 points in the third rank. . The ranking determined by the controller 300 by the second information may be referred to as a second predetermined ranking. In this case, the control unit may determine any one advertisement content among advertisement contents having a second predetermined rank or higher as the user-specific advertisement contents. For example, when the second predetermined rank is 3, the controller 300 may determine any one of the advertisement content of 3 ranks or higher as the user-customized advertisement content according to the first operation command. However, the present invention is not limited thereto, and the controller 300 may determine the user-customized advertisement in various ways based on the rewards paid to the user.

In some additional embodiments of the present disclosure, the control unit 300 may determine a second predetermined ranking according to the advertisement exposure allowance ranking set by the user. Here, the advertisement exposure allowance ranking may include a value of a second predetermined ranking that allows advertisement exposure on the user terminal 2000 among advertisement contents that may be determined as user-customized advertisement contents according to the first operation command. For example, when the advertisement exposure allowance set by the user is 1, the control unit 300 may determine advertisement content having the second predetermined priority rank among advertisement content according to the first operation command as user-customized advertisement content. have. Accordingly, the present disclosure may provide a function of providing a advertisement with the highest reward to the user terminal 2000 according to a user's selection or accessing various advertisements while receiving a certain level of reward. In other words, the present disclosure can perform efficient advertisements by providing rewards that can tolerate advertisement exposure for individual users. However, the present invention is not limited thereto, and the controller 300 may determine the user-customized advertisement in various ways based on the rewards paid to the user.

According to some embodiments of the present disclosure, the control unit 300 transmits the user recording request information to the user terminal 2000 to induce the user's voice recording for a preset advertisement phrase included in the user-customized advertisement content. The control unit 200 may be controlled.

The user-customized advertisement content may include preset advertisement phrases. The preset advertisement phrase may be text information generated for advertisement purposes. For example, the preset advertisement phrase may include "about 00 for cold", "00 application when hungry", and the like. The preset advertisement phrase is intended to be directly sounded by the user of the user terminal 2000, and thus, the preset advertisement phrase may be used to perform effective advertisement using vocalization. For example, when the preset advertisement phrase is "about 00 for cold", the server 1000 can perform advertisement for "about 00 by inducing the user to directly speak "about 00 for cold". The preset advertisement may be included in any advertisement content by being input on the advertiser terminal 3000, but is not limited thereto.

According to some embodiments of the present disclosure, the preset advertising phrase may be a publicity phrase for public purposes. For example, in the case where the advertisement content is a statute, enforcement ordinance, enforcement rule, ordinance, or the like that is to be enforced or is in effect, the preset advertisement phrase may include information on the statute, enforcement ordinance, enforcement rule, ordinance, and the like. Specifically, for example, if the advertisement content is content that promotes the passage of the law on strengthening the drunk driving penalty, the preset advertisement phrase is a phrase on the enhanced drunk driving punishment law (for example, "drink driving for 3 years or more") As "). Therefore, the server and the user terminal according to the present disclosure can effectively deliver publicity phrases for public purposes.

The user recording request information may include information for inducing the user to record a voice for a preset advertisement phrase. For example, the user recording request information may include information indicating that the user recognizes a preset advertisement phrase on the user terminal. In addition, the user recording request information may include information guiding the user to read and record the preset advertisement text displayed. For example, if the preset advertisement phrase is "about 00 for cold", the user recording request information includes information for displaying "about 00 for cold" on the user terminal 2000, and "advertising phrase" on the user terminal. "Please read it out loud so that it can be recorded." Although the above-described embodiment describes a case in which the user recording request information is text information, the user recording request government may be composed of video, image, text, sound, and a combination thereof.

The control unit 300 may transmit a user recording request to the user terminal 2000 through the network unit 200. In this case, the control unit 300 may transmit various information included in the user-customized advertisement content together with the user recording request to the user terminal 2000. For example, the controller 300 may transmit a video, image, text, sound, and a combination thereof produced for advertisement purposes together with user recording request information. Therefore, the server 1000 for providing advertisements of the present disclosure can perform efficient advertisements through visual, auditory, and vocalizations.

According to some embodiments of the present disclosure, the controller 300 may control the text-to-speech (TTS) module 310 to convert a preset advertisement phrase into voice information. In this case, the user recording request information may include voice information converted by the TTS module. The TTS module 310 may be used as a software application, which is already provided on the control unit 300 of the server 1000, or may use a separately provided device. The converted voice information may be included in the user recording request information and transmitted to the user terminal 2000. In this case, the converted voice information may be reproduced on the user terminal 2000. Therefore, the server 1000 for providing advertisement of the present disclosure can perform effective advertisement by allowing the preset advertisement phrase to be recognized by the user through hearing. However, the present invention is not limited thereto, and the preset advertisement phrase may be voice-converted on the user terminal 2000. In this case, the preset advertisement phrase may be voice-converted by the module 2310 performing the TTS function provided on the user terminal 2000.

According to some embodiments of the present disclosure, the controller 300 may control the network unit 200 to receive user voice recording information corresponding to user recording request information from the user terminal 2000.

When the controller 300 controls the network unit to transmit the user recording request information to the user terminal, the user terminal 2000 may perform an operation for recording the user's voice based on the user recording request information. For example, the user terminal 2000 may display a preset advertisement phrase so that the user can recognize it. In this case, the user terminal 2000 can record the user's voice. The recorded user's voice may be referred to as user recording information. The user terminal 2000 may transmit the user recording information to the server 1000, and in this case, the control unit 300 may control the network unit 200 to receive the user recording information.

According to some embodiments of the present disclosure, the controller 300 may determine whether to provide a reward by comparing the received user voice recording information with a preset advertisement phrase. The controller 300 may determine whether to provide a reward by comparing user voice recording information with preset advertisement phrases in various ways. Hereinafter, specific operations of the control unit 300 to determine whether to provide rewards will be described in detail through various embodiments.

According to some embodiments of the present disclosure, the control unit determines the first similarity according to a ratio in which at least one word included in the preset advertisement phrase is included in the user voice recording information received by the server 1000, and 1 If the similarity exceeds a predetermined threshold, it may be determined to provide a reward to the user. For example, the pre-set advertisement phrase may include "to the child's cold, the child likes 00". In addition, the user's voice recording information may include "with a delicious 00 to wind". The pre-set advertisement phrase that is "00 for children to taste for children's cold" may include 10 words. In this case, the control unit 300 may determine that the user's voice recording information that is “to be delicious 00 for cold” includes five words among words included in the preset advertisement phrase. In this case, the controller 300 may determine the first similarity to 50% (5/10*100). For example, when the predetermined threshold is 70%, the controller 300 may determine not to provide a reward to the user because the first similarity of 50% is less than the predetermined threshold. As another example, when the predetermined threshold is 40%, the control unit 300 may determine to provide a reward to the user since the first similarity of 50% exceeds the predetermined threshold. However, the present invention is not limited thereto, and the controller 300 may determine whether to provide rewards in various ways.

According to some additional embodiments of the present disclosure, the controller 300 may determine a first similarity by assigning a weight to an advertisement keyword word among at least one words included in a preset advertisement phrase. The advertisement keyword word may include a keyword word set in an advertiser (or a person related to an advertiser) among words included in the preset advertisement phrase. For example, if the preset advertisement phrase is "00 for children to taste for children's cold," the advertisement keyword words may be "child", "cold", and "00". The weight may be set variously, for example, the weight may be set to 2. In this case, the control unit 300 may determine that the user's voice recording information that is “to be delicious 00 for cold” includes five words among words included in the preset advertisement phrase. Therefore, the control unit 300 may determine the first similarity by assigning a weight of 2 to “cold” and “00”, and the first similarity may be determined as 70% ((2*2+3)/10*100). have. However, the present invention is not limited thereto, and the controller 300 may determine the first similarity in various ways.

According to some additional embodiments of the present disclosure, the control unit 300 may determine the first similarity by using an advertisement keyword word among at least one words included in the preset advertisement phrase. For example, if the preset advertisement phrase is "00 for children to taste for children's cold," the advertisement keyword words may be "child", "cold", and "00". In this case, the control unit 300 may determine that the user voice recording information that is “to be delicious 00 for cold” includes two advertisement keyword words among the advertisement keyword words included in the preset advertisement phrase. Accordingly, the control unit 300 may determine the first similarity as 50% (2/4*100). However, the present invention is not limited thereto, and the controller 300 may determine the first similarity in various ways.

According to some embodiments of the present disclosure, the control unit 300 controls a natural language processing module to determine a second similarity between the user voice recording information received by the server 1000 and a preset advertisement phrase. .., It may be determined to provide a reward to the user when the second similarity exceeds a predetermined threshold. The natural language processing module is a module for recognizing and processing a language used by a human being, and the natural language processing module can perform functions such as information retrieval, question and answer, similarity determination, system automatic translation, and interpretation. In this case, the natural language is a term distinguished from'machine language', which is a language understood by a machine, and may mean'a language understood by humans (Korean, English, Japanese, etc.)'. The second similarity may mean linguistic similarity between preset advertisement phrases and user voice recording information determined by the natural language processing module through formal characteristics and morpheme analysis and link parsing. The controller 300 may determine whether predetermined advertisement phrases and user voice recording information have substantially similar meanings even when there are some different expressions or some words are not recognized by using the second similarity. Therefore, even if there is a difference in verbal expression between preset advertisement phrases and user voice recording information, the present disclosure can efficiently perform advertisement through the natural language processing module.

According to some embodiments of the present disclosure, the control unit 300 may determine whether to include an advertisement inhibiting word in the user voice recording information received by the server 1000. In addition, the control unit 300 may determine not to provide a reward to the user when the user's voice recording information includes an advertisement inhibiting word. Specifically, the control unit 300 may determine that the advertisement has not been effectively performed by the user-customized advertisement when the user's voice recording information includes an advertisement inhibiting word. Ad-inhibited words can include a variety of words, for example, ad-inhibited words can include words that represent negative expressions or meanings for the product or service being advertised (expensive, poor quality, not used, etc.). have. For example, the pre-set advertisement phrase may include "to 00 that a child tastes good for a child's cold." In addition, the user's voice recording information may include "I will not eat delicious 00 for cold", and the word for inhibiting advertising may include "I will not eat". In this case, the control unit 300 may determine that the user's voice recording information includes the word "do not eat", which is an advertisement inhibiting word, and thus the control unit 300 may determine not to provide a reward to the user. The advertisement inhibition word may be set in various ways, for example, the advertisement inhibition word may be set by an advertiser or a server manager. The control unit 300 may use various methods to determine a similar word for the set advertisement inhibition word, for example, the control unit 300 may control the natural language processing module to determine a word similar to the set advertisement inhibition word. . In addition, it may be set for all advertisement contents stored in the advertisement inhibition word database or for at least some advertisement contents. However, the present invention is not limited thereto, and the controller 300 may determine whether to include the word of the advertisement inhibition in the user's voice recording information in various ways.

According to some embodiments of the present disclosure, the controller 300 may control a speech-to-text (STT) module to convert the user voice recording information into text information. In addition, when determining whether to provide a reward by comparing user voice recording information received by the server 1000 with a preset advertisement phrase, the control unit 300 determines whether to provide a reward by comparing the converted text information with a preset advertisement phrase Can. Specifically, the controller 300 may control the STT module to convert user voice recording information into text information in order to compare it with preset advertising phrases that are text information. The STT module 320 may be used as a software application, which is already provided on the control unit 300 of the server 1000, or may use a separately provided device. However, the present invention is not limited thereto, and the user voice recording information may be converted into text information on the user terminal 2000. In this case, the user voice recording information may be converted into text information by the module 2320 performing the STT function provided on the user terminal 2000. However, it is not limited thereto.

The user terminal 2000 for providing advertisements according to the present disclosure may perform effective advertisement by inducing the user to utter an advertisement phrase and providing a reward when the user utters the advertisement phrase.

3 is a block diagram of a user terminal 2000 according to some embodiments of the present disclosure.

Referring to FIG. 3, the user terminal 2100 according to some embodiments of the present disclosure may include a user voice recording unit 2100, a network unit 2200, and a control unit 300. Since the components shown in FIG. 3 are not essential, some components may be omitted or another component may be added to configure the user terminal 2000. Hereinafter, each component will be described in detail.

The user voice recording unit 2100 may generate information recording various sounds around the user terminal 2000. For example, the user voice recording unit 2100 may generate user voice recording information corresponding to the user voice recording request information. The generated user voice recording information may be transmitted to the server 1000 through the network unit 2200.

The network unit 2200 may be connected to the network 4000 to communicate with the server 2000 and the advertiser terminal 3000. The network unit 2200 may include the above-described wired/wireless Internet module and short-range communication module for network connection.

The control unit 2300 typically controls the overall operation of the user terminal 2000. In addition, the control unit 2300 may perform a function for providing an advertisement intended by an advertiser to a user according to some embodiments of the present disclosure. Hereinafter, the operation of the control unit 3300 will be described in detail with reference to the accompanying drawings.

In some embodiments of the present disclosure, the control unit 2300 transmits a first operation command to the server 1000 to determine at least one of the advertisement contents stored in the database unit 100 of the server as user-adjusted advertisement content. (2200) can be controlled.

In some embodiments of the present disclosure, the control unit 2300, the network unit 2200 to receive user recording request information from the server 1000 to induce the user's voice recording for the preset advertisement phrase included in the user-customized advertisement content ) Can be controlled.

In some embodiments of the present disclosure, the control unit 2300 may control the network unit 2200 to transmit user voice recording information corresponding to the user recording request information to the server 1000.

In some embodiments of the present disclosure, the control unit 2300 may allow the server 1000 to determine whether to provide a reward by comparing the transmitted user voice recording information with a preset advertisement phrase.

The user terminal 2000 for providing advertisements according to the present disclosure may perform effective advertisement by inducing the user to utter an advertisement phrase and providing a reward when the user utters the advertisement phrase.

4A to 4C are diagrams illustrating first operation commands and user recording request information according to some embodiments of the present disclosure.

The first operation command may include various operations of the user performed in the user terminal 2000. For example, the first operation command may include an operation that can be used to determine advertisement content suitable for a user of the user terminal 2000. Specifically, referring to FIG. 4A, the first operation command may include an operation command (eg, touching or clicking an advertisement banner) to select an advertisement banner on the user terminal 2000. In this case, the user terminal 2000 may recognize the first operation command and transmit it to the server.

The server 1000 may determine at least one of the advertisement contents stored in the database unit 100 as user-specific advertisement contents based on the first operation command received from the user terminal 2000. Referring to FIG. 4A, the server 1000 may determine advertisement content related to the touched advertisement banner as user-specific advertisement content according to an operation command for touching the advertisement banner. The server 1000 may transmit user recording request information to the user terminal 2000 in order to induce a user's voice recording of a preset advertisement phrase included in user-customized advertisement content. When the user terminal 2000 receives the user recording request information, the user terminal 2000 may display (or play) the received user recording request information to induce the user to record the voice of the advertisement phrase to the user. Referring to FIG. 4B, the user terminal 2000 may display the phrase “Please read the hair shop even when pushing your hair” as the user recording request information, and display an icon indicating that recording is being performed. The user terminal 2000 may generate user voice recording information based on the recorded voice. In addition, the user terminal 2000 may transmit user voice recording information to the server 1000, and the server 1000 may receive user voice recording information.

The server 1000 may compare the received user voice recording information with a preset advertisement phrase to determine whether to provide a reward. Referring to FIG. 4C, when the server 1000 determines to provide a reward to the user, the server 1000 may provide information to the user terminal 2000 that the reward is provided, and the user terminal 2000 receives the reward. Information provided (eg, gift icon) may be displayed.

5 is a flowchart illustrating an example in which the server 1000 provides advertisements according to some embodiments of the present disclosure.

First, the control unit 300 included in the server 1000 customizes at least one of the advertisement contents stored in the database unit 100 included in the server 1000 based on the first operation command received from the user terminal. It can be determined as (s100).

The control unit 300 includes the network unit 200 included in the server 1000 to transmit the user recording request information to the user terminal 2000 to induce the user to record the voice of the preset advertisement phrase included in the user-customized advertisement content. ) Can be controlled (s110).

The control unit 300 may control the network unit 200 to receive user voice recording information corresponding to the user recording request information from the user terminal 2000 (S120 ).

The controller 300 may determine whether to provide a reward by comparing the received user voice recording information with a preset advertisement phrase (S130 ).

6 is a flowchart illustrating an example in which a user terminal 2000 provides an advertisement according to some embodiments of the present disclosure.

First, the control unit 2300 included in the user terminal 2000 sends a first operation command to the server 1000 in order to determine at least one advertisement content stored in the database unit 100 of the server 1000 as user-customized advertisement content. The network unit 2200 included in the user terminal may be controlled to transmit to (s200).

The control unit 2300 may control the network unit 2200 to receive user recording request information from the server 1000 to induce a user's voice recording of a preset advertisement phrase included in the user-customized advertisement content (s210). ).

The control unit 2300 may control the network unit 2200 to transmit the user voice recording information corresponding to the user recording request information to the server 1000 (s220).

The control unit 2300 may allow the server 1000 to determine whether to provide a reward by comparing the transmitted user voice recording information with a preset advertisement phrase (S230 ).

7 shows a simplified and general schematic diagram of an example computing environment in which some embodiments of the present disclosure can be implemented.

Although the present disclosure has been described above in general with respect to computer-executable instructions that may be executed on one or more computers, those skilled in the art appreciate that the present disclosure can be implemented in combination with other program modules and/or as a combination of hardware and software. will be.

Generally, program modules include routines, programs, components, data structures, etc. that perform particular tasks or implement particular abstract data types. In addition, those of ordinary skill in the art may appreciate that the methods of the present disclosure may include single-processor or multiprocessor computer systems, minicomputers, mainframe computers, as well as personal computers, handheld computing devices, microprocessor-based or programmable consumer electronics, and the like (each of which). It will be appreciated that it may be implemented in other computer system configurations, including one that may operate in conjunction with one or more associated devices.

The described embodiments of the present disclosure may also be practiced in distributed computing environments where certain tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote memory storage devices.

Computers typically include a variety of computer readable media. Any computer-accessible medium can be any computer-readable medium, such computer-readable media being volatile and non-volatile media, transitory and non-transitory media, removable and non- Includes removable media. By way of example, and not limitation, computer readable media may include computer readable storage media and computer readable transmission media. Computer-readable storage media are volatile and non-volatile media, temporary and non-transitory media, removable and non-removable media implemented in any method or technology for storing information such as computer readable instructions, data structures, program modules or other data Includes media. Computer storage media includes RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, digital video disk (DVD) or other optical disk storage devices, magnetic cassettes, magnetic tapes, magnetic disk storage devices or other magnetic storage devices, Or any other medium that can be accessed by a computer and used to store desired information.

Computer readable transmission media typically embodies computer readable instructions, data structures, program modules or other data in a modulated data signal, such as a carrier wave or other transport mechanism, and Includes all information delivery media. The term modulated data signal means a signal in which one or more of the characteristics of the signal are set or changed to encode information in the signal. By way of example, and not limitation, computer readable transmission media includes wired media such as a wired network or direct-wired connection, and wireless media such as acoustic, RF, infrared, and other wireless media. Combinations of any of the above-described media are also intended to be included within the scope of computer-readable transmission media.

An exemplary environment 1100 is shown that implements various aspects of the present disclosure, including a computer 1102, and the computer 1102 includes a processing device 1104, a system memory 1106, and a system bus 1108. do. System bus 1108 connects system components, including, but not limited to, system memory 1106 to processing device 1104. The processing device 1104 can be any of a variety of commercial processors. Dual processor and other multiprocessor architectures may also be used as the processing unit 1104.

The system bus 1108 can be any of several types of bus structures that can be further interconnected to a memory bus, peripheral bus, and local bus using any of a variety of commercial bus architectures. System memory 1106 includes read-only memory (ROM) 1110 and random access memory (RAM) 1112. A basic input/output system (BIOS) is stored in a non-volatile memory 1110 such as ROM, EPROM, EEPROM, etc. This BIOS is a basic to help transfer information between components in the computer 1102 at the same time as during startup. Contains routines. The RAM 1112 may also include high-speed RAM, such as static RAM for caching data.

The computer 1102 also has an internal hard disk drive (HDD) 1114 (e.g., EIDE, SATA), and the internal hard disk drive 1114 can also be configured for external use within a suitable chassis (not shown) ), magnetic floppy disk drive (FDD) 1116 (e.g., for reading from or writing to removable diskette 1118), and optical disk drive 1120 (e.g., CD-ROM disk) (For reading 1122, or for reading from or writing to other high-capacity optical media such as DVD). The hard disk drive 1114, the magnetic disk drive 1116, and the optical disk drive 1120 are the system bus 1108 by the hard disk drive interface 1124, the magnetic disk drive interface 1126, and the optical drive interface 1128, respectively. ). The interface 1124 for implementing an external drive includes at least one or both of Universal Serial Bus (USB) and IEEE 1394 interface technologies.

These drives and their associated computer-readable media provide non-volatile storage of data, data structures, computer-executable instructions, and the like. In the case of computer 1102, drives and media correspond to storing any data in a suitable digital format. Although the above description of computer readable media refers to HDDs, removable magnetic disks, and removable optical media such as CDs or DVDs, those of ordinary skill in the art can use zip drives, magnetic cassettes, flash memory cards, cartridges, etc. It will be appreciated that other types of media readable by a computer, etc., may also be used in the exemplary operating environment and any such media may include computer-executable instructions for performing the methods of the present disclosure.

A number of program modules may be stored in the drive and RAM 1112, including the operating system 1130, one or more application programs 1132, other program modules 1134, and program data 1136. All or a portion of the operating system, applications, modules and/or data may also be cached in RAM 1112. It will be appreciated that the present disclosure can be implemented in various commercially available operating systems or combinations of operating systems.

The user may input commands and information to the computer 1102 through one or more wired/wireless input devices, for example, pointing devices such as a keyboard 1138 and a mouse 1140. Other input devices (not shown) may include a microphone, IR remote control, joystick, game pad, stylus pen, touch screen, etc. These and other input devices are often connected to the processing unit 1104 through an input device interface 1142 connected to the system bus 1108, but the parallel port, IEEE 1394 serial port, game port, USB port, IR interface, And other interfaces.

The monitor 1144 or other type of display device is also connected to the system bus 1108 through an interface such as a video adapter 1146. In addition to the monitor 1144, the computer generally includes other peripheral output devices (not shown), such as speakers, printers, and the like.

The computer 1102 can operate in a networked environment using logical connections to one or more remote computers, such as remote computer(s) 1148 via wired and/or wireless communication. The remote computer(s) 1148 may be a workstation, computing device computer, router, personal computer, portable computer, microprocessor-based entertainment device, peer device, or other conventional network node, typically in computer 1102. It includes many or all of the components described with respect to, but for simplicity, only the memory storage device 1150 is shown. The illustrated logical connections include wired/wireless connections to a local area network (LAN) 1152 and/or a larger network, such as a wide area network (WAN) 1154. Such LAN and WAN networking environments are common in offices and companies, and facilitate enterprise-wide computer networks, such as intranets, all of which can be connected to computer networks around the world, such as the Internet.

When used in a LAN networking environment, the computer 1102 is connected to the local network 1152 via a wired and/or wireless communication network interface or adapter 1156. The adapter 1156 may facilitate wired or wireless communication to the LAN 1152, which also includes a wireless access point installed therein to communicate with the wireless adapter 1156. When used in a WAN networking environment, the computer 1102 may include a modem 1158, connect to a communication computing device on the WAN 1154, or establish communication over the WAN 1154, such as through the Internet. Have other means. The modem 1158, which may be an internal or external and wired or wireless device, is connected to the system bus 1108 through a serial port interface 1142. In a networked environment, program modules described for the computer 1102 or portions thereof may be stored in the remote memory/storage device 1150. It will be appreciated that the network connections shown are exemplary and other means of establishing a communication link between computers can be used.

The computer 1102 is associated with any wireless device or entity that is deployed and operates in wireless communication, such as a printer, scanner, desktop and/or portable computer, a portable data assistant (PDA), communication satellite, or wireless detectable tag. It operates to communicate with any equipment or place and telephone. This includes at least Wi-Fi and Bluetooth wireless technology. Accordingly, the communication may be a predefined structure as in a conventional network or simply ad hoc communication between at least two devices.

Wi-Fi (Wireless Fidelity) enables a connection to the Internet or the like without a wired connection. Wi-Fi is a wireless technology such as a cell phone that allows a computer, for example, a computer to transmit and receive data indoors and outdoors, ie anywhere within the base station's coverage area. Wi-Fi networks use a wireless technology called IEEE 802.11 (a,b,g, etc.) to provide a secure, reliable and high-speed wireless connection. Wi-Fi can be used to connect computers to each other, to the Internet, and to a wired network (using IEEE 802.3 or Ethernet). Wi-Fi networks can operate in unlicensed 2.4 and 5 GHz radio bands, for example, at 11 Mbps (802.11a) or 54 Mbps (802.11b) data rates, or in products that include both bands (dual band). have.

One of ordinary skill in the art of the present disclosure will understand that information and signals can be represented using any of a variety of different technologies and techniques. For example, data, instructions, instructions, information, signals, bits, symbols and chips that may be referenced in the above description are voltages, currents, electromagnetic waves, magnetic fields or particles, optical fields Or particles, or any combination thereof.

Those of ordinary skill in the art of the present disclosure may use various examples of logical blocks, modules, processors, means, circuits and algorithm steps described in connection with the embodiments disclosed herein in electronic hardware, (convenience For this, it will be understood that it may be implemented by various forms of program or design code (referred to herein as “software”) or a combination of both. To clearly illustrate this interoperability of hardware and software, various illustrative components, blocks, modules, circuits, and steps have been described above generally in terms of their functionality. Whether such functionality is implemented as hardware or software depends on the particular application and design constraints imposed on the overall system. Those skilled in the art of the present disclosure may implement the functions described in various ways for each particular application, but such implementation decisions should not be interpreted as being outside the scope of the present disclosure.

Various embodiments presented herein can be implemented as a method, apparatus, or article of manufacture using standard programming and/or engineering techniques. The term “manufactured article” includes a computer program, carrier, or media accessible from any computer-readable device. For example, computer-readable media include magnetic storage devices (eg, hard disks, floppy disks, magnetic strips, etc.), optical disks (eg, CDs, DVDs, etc.), smart cards, and flash memory Devices (eg, EEPROMs, cards, sticks, key drives, etc.), but are not limited to these. Also, various storage media presented herein include one or more devices and/or other machine-readable media for storing information.

It is understood that the specific order or hierarchy of steps in the processes presented is an example of exemplary approaches. Based on design priorities, it is understood that within the scope of the present disclosure, a specific order or hierarchy of steps in the processes may be rearranged. The accompanying method claims provide elements of the various steps in a sample order, but are not meant to be limited to the specific order or hierarchy presented.

Descriptions of the presented embodiments are provided to enable any person skilled in the art to make or use the present disclosure. Various modifications to these embodiments will be apparent to those skilled in the art of the present disclosure, and the general principles defined herein can be applied to other embodiments without departing from the scope of the present disclosure. Thus, the present disclosure should not be limited to the embodiments presented herein, but should be interpreted in the broadest scope consistent with the principles and novel features presented herein.

Claims (14)

As a server for providing advertisement,
A database unit that stores at least one advertisement content;
A network unit communicating with the user terminal; And
Control unit;
Including,
The control unit,
Based on the first operation command received from the user terminal determines at least one of the advertising content stored in the database unit as user-customized advertising content,
Control the network unit to transmit user recording request information to the user terminal to induce a user's voice recording for a preset advertisement phrase included in the user-customized advertisement content,
Control the network unit to receive user voice recording information corresponding to the user recording request information from the user terminal, and
Determining whether to provide a reward by comparing the received user voice recording information with the preset advertisement phrase,
Server for ad serving.
According to claim 1,
The control unit,
If the first operation command is a command for selecting an advertisement banner, determining content related to the advertisement banner among the advertisement contents as the user-customized advertisement,
Server for ad serving.
According to claim 1,
The control unit,
If the first operation command is a command for product search, determining content related to the product among the advertisement contents as the user-customized advertisement,
Server for ad serving.
According to claim 1,
Each of the at least one advertisement content,
The first information about the amount paid by the advertiser for the advertisement is mapped,
The control unit,
When determining the user-customized advertisement content, determining any one of the advertisement contents stored in the database unit based on the first information as the user-customized advertisement content,
Server for ad serving.
The method of claim 4,
The control unit,
Rank the advertisement contents in the order of the largest amount of money by using the first information, and
Determining any one of the advertisement content above the first predetermined ranking as the user-specific advertisement content,
Server for ad serving.
According to claim 1,
Each of the at least one advertisement content,
The second information on the rewards paid to the user is mapped,
The control unit,
When determining the user-customized advertisement content, determining any one of the advertisement contents stored in the database unit based on the second information as the user-customized advertisement content,
Server for ad serving.
The method of claim 6,
The control unit,
Rank the advertisement contents in the order of the highest reward using the second information, and
Determining any one of the advertisement content above the second predetermined ranking as the user-specific advertisement content,
Server for ad serving.
The method of claim 7,
The control unit,
Determining the second pre-determined rank according to the ad exposure allowance set by the user,
Server for ad serving.
According to claim 1,
The control unit,
Control the text-to-speech (TTS) module to convert the preset advertisement text into voice information,
The user recording request information,
Including the converted voice information,
Server for ad serving.
According to claim 1,
The control unit,
A speech-to-text (STT) module is controlled to convert the user voice recording information into text information,
When determining whether to provide a reward by comparing the received user voice recording information with the preset advertisement phrase, determining whether to provide the reward by comparing the converted text information and the preset advertisement phrase,
Server for ad serving.
According to claim 1,
The control unit,
A first similarity is determined according to a ratio in which at least one word included in the preset advertisement phrase is included in the received user voice recording information, and
Determining to provide the reward to the user when the first similarity exceeds a predetermined threshold,
Server for ad serving.
The method of claim 11,
The control unit,
Determining the first similarity by weighting an advertisement keyword word among at least one word included in the preset advertisement phrase,
Server for ad serving.
According to claim 1,
The control unit,
The natural language processing module is controlled to determine a second similarity between the received user voice recording information and the preset advertisement phrase, and the user is notified when the second similarity exceeds a predetermined threshold. Deciding to provide Rewards,
Server for ad serving.
As a user terminal for providing advertisement,
A network unit communicating with a server including a database unit storing at least one advertisement content; And
Control unit;
Including,
The control unit:
Controlling the network unit to transmit a first operation command to a server to determine at least one advertisement content stored in the database unit as user-customized advertisement content;
Control the network unit to receive user recording request information from the server to induce a user's voice recording for a preset advertisement phrase included in the user-customized advertisement content,
Controlling the network unit to transmit user voice recording information corresponding to the user recording request information to the server, and
Allowing the server to determine whether to provide a reward by comparing the transmitted user voice recording information with the preset advertisement phrase;
User terminal for providing advertisement.

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