KR101192692B1 - Method and system for setting background of banner on mobile web-page - Google Patents

Abstract

PURPOSE: A method for setting a background of a banner advertisement in a mobile webpage and a system therefor are provided to analyze an advertisement object when a background of an advertisement object is automatically set in the mobile web page, thereby setting a background suitable for the advertisement object. CONSTITUTION: An advertisement server(301) provides an advertisement script to a mobile terminal(111). The advertisement script displays a banner advertisement in a mobile web page. If a request for advertisement data with advertisement image data is received from the mobile terminal according to a result which is made after the advertisement script is made, an advertisement data server(401) provides the requested advertisement data to the mobile terminal.

Description

Background of banner advertisement on mobile web page and system for same {METHOD AND SYSTEM FOR SETTING BACKGROUND OF BANNER ON MOBILE WEB-PAGE}

The present invention relates to a method and system for advertising a mobile webpage, and more particularly, to a method and system for setting a background for a banner advertisement in a mobile webpage.

The present invention relates to a mobile web page advertising method and system therefor.

As a means for generating revenue from web pages, an advertising model for inserting advertisement objects such as banner ads into web page contents is widely used. Recently, as the use of mobile terminals such as smartphones and tablet PCs is increasing, the use of such advertising models is increasing in mobile web pages. (Patent Application Nos. 10-2007-0099094, 10-2009-0050098, etc.)

However, the resolution of each mobile terminal is different, and in particular, in the case of a display of a mobile terminal, unlike a display of a PC, the screen can be freely rotated horizontally and vertically using a gravity sensor so that the resolution can be expressed within a single mobile terminal. Will change dynamically. In this environment, banner advertisements displayed on mobile web pages are difficult to display visually because the size of the advertisement object is fixed. For example, if you align an ad object at the left or right end, the ad object may be out of the user's line of sight, and the advertising effect may be insignificant. There is a problem that can hurt the sense, attention can also be low, and waste the space.

In particular, a large number of web servers are implemented to transmit a mobile web page when receiving a web request from a mobile terminal (Patent Application No. 10-2008-7021632, etc.). There is a limit to the transmission of the data, so large image data is generally excluded, and mostly composed of text-based data. However, even in such a case, the advertisement object is inevitably transmitted, and there is no technology that allows the advertisement object to produce the maximum advertisement effect in a mobile web page composed mainly of text.

Accordingly, an object of the present invention is to provide a method and system for automatically setting a background of an advertisement object in a mobile web page.

Another object of the present invention is to provide a method and system for automatically setting a background of an advertisement object in a mobile web page, and setting a background as a background color or a background image that can be matched by analyzing the advertisement object.

According to a feature of the present invention for achieving the above object, the present invention provides a banner advertisement background setting system for displaying a banner advertisement on a mobile web page provided to the mobile terminal by exchanging data with a plurality of mobile terminals; An advertisement server for providing the mobile terminal with an advertisement script for displaying a banner advertisement on the mobile web page according to a request from the mobile terminal receiving the mobile web page; An advertisement data server providing the requested advertisement data to the mobile terminal when a request for advertisement data including advertisement image data is received from the mobile terminal according to a result of executing the advertisement script; When the request for the background data of the advertisement data is received from the mobile terminal according to the result of executing the advertisement script, the advertisement background server provides the background data of the advertisement data to the mobile terminal.

In this case, when the request for the background data of the advertisement data is received, the advertisement background server receives the advertisement data from the advertisement data server, extracts some images of the image data included in the advertisement data, or extracts some of the image pixels. Background data of the advertisement data may be generated by extracting a color value.

In addition, when the request for the background data of the advertisement data is received, the advertisement background server requests and receives an electronic fingerprint value corresponding to the advertisement data from the advertisement data server, and the received electronic fingerprint value is stored in the advertisement data. In response to matching with the electronic fingerprint value stored in advance in the advertisement background server, the mobile terminal may provide background data previously stored in the advertisement background server corresponding to the advertisement data.

On the other hand, the present invention, (a) the advertising server, receiving a request for a banner advertisement to be included in the mobile web page from the mobile terminal, and transmitting the advertising script according to the request to the mobile terminal; (b) receiving, by the advertisement data server, an advertisement data request according to the execution of the advertisement script from the mobile terminal, and transmitting the requested advertisement data to the mobile terminal; And (c) receiving, by the advertisement background server, an advertisement background data request of the advertisement data according to the execution of the advertisement script from the mobile terminal, and transmitting the background data of the advertisement data to the mobile terminal. Can be.

Here, step (a) may include: (a1) extracting a keyword by semantic analysis of the mobile web page by the ad server; And (a2) the advertisement server may generate an advertisement script for the advertisement data associated with the extracted keyword and transmit it to the mobile terminal.

In the step (c), (c1) the advertisement background server receives the advertisement data from the advertisement data server, extracts some images of the image data included in the advertisement data, or extracts color values of some image pixels. Extracting and generating background data of the advertisement data; (c2) may be performed by transmitting the generated background data of the advertisement data to the mobile terminal.

In addition, the step (c) may include (c3) checking, by the advertisement background server, whether an electronic fingerprint value corresponding to the advertisement data is stored in the advertisement background server in advance; (c4) when the advertisement background server confirms that the electronic fingerprint value corresponding to the advertisement data is not stored in the advertisement background server in advance, the advertisement data server receives the advertisement data from the advertisement data server. Extracting a partial image of the image data included in the advertisement data or extracting a color value of the partial image pixel to generate background data of the advertisement data and transmitting the generated background data to the mobile terminal; (c5) The electronic fingerprint value corresponding to the advertisement data to the advertisement data server when the advertisement background server checks in step (c3) that the electronic fingerprint value corresponding to the advertisement data is previously stored in the advertisement background server. Requesting and receiving a request, and comparing the received electronic fingerprint value with a previously stored electronic fingerprint value; (c6) if the electronic fingerprint value received from the advertisement data server is equal to the previously stored electronic fingerprint value as a result of the comparison in step (c5), the advertisement background server is stored in advance in the advertisement background server in response to the advertisement data. Transmitting background data to the mobile terminal; (c7) The advertisement background server requests the advertisement data server from the advertisement data server when the electronic fingerprint value received from the advertisement data server is not the same as the pre-stored electronic fingerprint value as a result of the comparison in the step (c5). After receiving, the method may include extracting some images of the image data included in the received advertisement data or extracting color values of some image pixels to generate background data of the advertisement data and transmitting them to the mobile terminal. have.

The present invention can provide a method and system for automatically setting a background of an advertisement object in a mobile web page.

The present invention can also provide a method and system for automatically setting a background of an advertisement object in a mobile web page, and setting the background as a background color or background image that can be matched by analyzing the advertisement object.

1 is a view showing a banner advertisement background setting system in a mobile web page according to the present invention.
2 is a flowchart illustrating a method for setting a banner advertisement background in a mobile webpage according to the present invention.
3 is a view showing a first embodiment in which a banner advertisement is displayed on a mobile web page according to the prior art.
4 is a view showing a second embodiment in which a banner advertisement is displayed on a mobile web page according to the related art.
FIG. 5 is a diagram illustrating a first embodiment displayed as a method for setting a banner advertisement background in a mobile web page according to the present invention.
6 is a view showing a second embodiment displayed by the method for setting a banner advertisement background in a mobile web page according to the present invention.
FIG. 7 is a diagram illustrating a state in which the resolution of the screen of FIG. 6 is divided horizontally and dynamically changed.

Hereinafter, a method and system for setting a banner advertisement background in a mobile web page according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings. Advantages and features of the present invention and methods for achieving them will be apparent with reference to the embodiments described below in detail with the accompanying drawings.

It is to be understood that the present invention is not limited to the embodiments disclosed herein but may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. To fully disclose the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims.

Like reference numerals refer to like elements throughout the specification.

1 is a view showing a banner advertisement background setting system in a mobile web page according to the present invention, Figure 2 is a flow chart illustrating a method for setting a banner advertisement background in a mobile web page according to the present invention.

In the present invention, the mobile terminal 111 may be a smart phone, a mobile PC, a tablet PC, or the like as a conventional web client system including a web browser. It is connected to a network including the Internet via a wireless or wired communication network. The media server 201 may be implemented as a conventional web server that accepts a web connection from the mobile terminal 111. In particular, the media server 201 provides a mobile web service to the mobile terminal 111. For example, the media server 201 may be a news site server providing a mobile news service, a mobile portal site server, or a server system of various web content providers such as a community site server. The media server 201 may be implemented as a group of server systems such as a load balancing server and a database server, including a web server.

In general, in order to provide an advertisement in a mobile web service, a script of a mobile web page provided through a mobile web service may include an inline script that provides an advertisement service. For example, the web response HTTP response corresponding to the web request HTTP requrest S201 of the mobile terminal 111 in the media server 201 includes a mobile web page script (mobile web page data) (S211). ), The mobile web page script may include the following contents as an inline script using JavaScript.

[Example of inline script]

<script language = "javascript" src = "http://sosa.semanticrep.com/soea/soea_munhwas.js"> </ script>

The web browser of the mobile terminal 111 interprets the inline script and sends a web request to the ad server 301 (http://sosa.semanticrep.com), and the ad server 301 analyzes the request to download the ad script. After generating, and transmits to the mobile terminal 111 (S221). In this case, the advertisement script may be an advertisement script that can semanticly analyze the content of the mobile webpage including the inline script and access the advertisement data associated with the keyword derived as a result of the analysis, and the location information of the mobile terminal 111. It may be an advertising script that can access location-based advertising data using, or may be an advertising script that may access targeting advertising data using personalization information based on a user behavior analysis result of the mobile terminal 111. In general, such an advertisement script may be provided in the following form.

[Example of ad script]

   <script language = 'JavaScript' type = 'text / javascript'>

     <!-

        if (! document.Ads_used) document.Ads_used = ',';

            Ads_random = new String (Math.random ());

            Ads_random = Ads_random.substring (3,10);

            document.write ("<" + "script language = 'JavaScript' type = 'text / javascript' src = '");

            document.write ("http: // ad server / ad.php? n =" + Ads_random);

            document.write ("&amp; what = k: 4 &amp; target = _blank");

            if (document.referer)

               document.write ("&amp; referer =" + escape (document.referer));

           document.write ("'> <" + "/ script>");

       //->

</ script>

When the advertising script is executed, it can be interpreted as follows.

[Part of the interpreted output of the ad script that represents one ad object]

<DIV style = 'background: url'><img src = 'http: // ad data URL'/></DIV>

That is, the advertisement script is provided in a form in which at least one advertisement object can be displayed. Each advertisement object is represented by an advertisement data URL that can access each advertisement data and an advertisement background data URL that can access advertisement background data matching the corresponding advertisement data URL. They are provided in the form of web page scripts. They can be wrapped with html scripts such as iframes and divs. The ad background data URL is described as an attribute that can set the background of an iframe or div area, and the ad data URL is img, embed. It is described as a multimedia object.

In order to display the advertisement object by executing the above advertisement script, the web browser of the mobile terminal 111 undergoes a process of accessing, receiving and displaying advertisement data and advertisement background data, respectively. The process of acquiring each of these data is usually performed in parallel.

First, the process of securing the advertisement data is a process of requesting (S231) and receiving (S232) the advertisement data corresponding to the advertisement data URL from the advertisement data server 401 described in the advertisement data URL. In this case, the received advertisement data is displayed on the corresponding portion of the web page (S233).

In addition, a process of securing the advertisement background data by the mobile terminal is performed in parallel. The mobile terminal 111 requests the advertisement background data from the advertisement background server 501 described in the advertisement background data URL (S241). The requested advertisement background server 501 analyzes advertisement data associated with the requested advertisement background data and generates advertisement background data (S242). In this case, in order to receive the advertisement data associated with the advertisement background data, the advertisement background data URL includes an advertisement data identifier capable of identifying the associated advertisement data as part of the advertisement background data URL or as a forwarder (parameter). can do. The advertisement background server 501 queries the advertisement data server 401 with the advertisement data identifier to receive the advertisement data, and analyzes the received advertisement data to generate advertisement background data. Since the advertisement background data is preferably a background color or a background image that can naturally expand the advertisement data, the advertisement background data is preferably image data composed of a background color or a background pattern constituting a boundary area of the advertisement data. For example, if the advertisement data is an image banner of 200 * 40 size, if the background area is a solid color, the image that forms the leftmost or rightmost 1 * 40 size area is cropped through image processing and then advertised. Background data can be generated, and if the background area portion of the advertisement data has a 5 * 5 size pattern, the image forming the 5 * 40 or 5 * 5 size region at the left or right end is cut out through an image processing process ( crop) Ad background data can be created. The generated advertisement background data is transmitted to the mobile terminal 111 (S243), and the transmitted advertisement background data is displayed as the background of the advertisement data (S244).

The advertisement background server 501 dynamically generates advertisement background data, but can efficiently utilize system resource resources through a caching process. For example, when the advertisement background server 501 receives an advertisement data identifier and receives the advertisement background data request, the advertisement background server 501 transmits the advertisement data identifier to the advertisement data server 401 and transmits the advertisement data identifier corresponding to the advertisement data identifier. The fingerprint value can be received. If the electronic fingerprint value of the corresponding advertisement data is the same as the electronic fingerprint value previously received through the above process, since the same advertisement data has been previously received and the advertisement background data has been generated, the corresponding advertisement data is received again. After extracting previously generated and stored advertisement background data from the cache (storage device), the process of generating advertisement background data without replacing the image processing may be replaced (S242). If the electronic fingerprint value is different from the previous value, the advertisement data is changed to a new one. Therefore, the advertisement background server 501 requests and receives the advertisement data from the advertisement data server 401 and processes the image to process the image. It generates and stores it in a cache (storage device) in association with the electronic fingerprint value and the advertisement data identifier, and transmits the advertisement background data to the mobile terminal 111. Here, the electronic fingerprint value is a value that can confirm the uniqueness of each data, and means a value obtained by processing the electronic data by a hash function using an algorithm such as MD5 or CRC.

The mobile web page by the banner advertisement background setting system implemented through the above method may be compared / confirmed in FIGS. 3 to 7. In the drawings, the news content provided by the media server 201 is shown, and an advertisement object is displayed in some areas of the news content. Among these, FIGS. 3 and 4 show advertisement objects displayed by the mobile web page banner advertisement method according to the prior art, which are displayed not only in the middle or one side of the mobile web page, but also in each advertisement data. Since advertisement objects are displayed in different sizes according to the size, the concentration of advertisements decreases and it does not look beautiful. However, when the advertisement object shown in FIG. 3 is represented by the mobile advertisement background setting system according to the present invention, the advertisement object is displayed as shown in FIG. 5 to fill the entire middle advertisement area in which the content is displayed. It can be seen that the advertisement image is maximized by filling with the same image as the background of the advertisement data. In addition, the advertisement object shown in FIG. 4 may be displayed as shown in FIG. 6. Although the size of each advertisement data shown in FIGS. 3 and 4 is different from each other, in FIG. 5 and FIG. It can be seen that it is expressed as an advertisement object that fills the advertisement area of the display. If the mobile terminal is divided sideways and the resolution is dynamically changed, the advertisement function is dynamically turned off as shown in FIG. 7 as a basic function of the web page script even if a separate advertisement object is requested or an advertisement script is not modified. You can see that the project fills the advertising area.

In another embodiment of the present invention, the advertisement background data may be a value for setting a background color such as an RGB value rather than multimedia data such as an image.

In this case, the script obtained by executing the advertisement script may be modified as follows.

[Part of the interpreted output of the ad script that represents one ad object]

<DIV style = ‘background-color:" Ad background data color value "'> <img src =‘ http: // ad data URL ’/> </ DIV>

The advertisement background data color value may be set as a value received by querying the advertisement background server 501 using a script or the like.

When the advertisement background server 501 receives the advertisement background data color value, similarly to the above, the advertisement background server 501 receives the advertisement data identifier, thereby requesting the advertisement data from the advertisement data server 401, and then analyzes the received advertisement data. However, the advertisement background data color value may be extracted by analyzing the RGB values of the pixels forming the boundary area. The present embodiment may also include a caching process. In this case, the advertisement background server 501 sends an identifier of the advertisement data to the advertisement data server 401 and requests an electronic fingerprint value of the corresponding advertisement data, thereby changing the advertisement data. In this case, the advertisement data may be received and the advertisement background data value may be extracted from the extracted advertisement data, and the advertisement background data value may be transmitted to the mobile terminal 111 as the advertisement background data value stored in the cache.

It will be understood by those skilled in the art that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. The scope of the present invention is defined by the appended claims rather than the foregoing detailed description, and all changes or modifications derived from the meaning and scope of the claims and the equivalents thereof are included in the scope of the present invention Should be interpreted.

111: mobile terminal N: network
201: media server 301: ad server
401: advertisement data server 501: advertisement background server

Claims (8)

In the banner advertisement background setting system for exchanging data with a plurality of mobile terminals, displaying a banner advertisement on a mobile web page provided to the mobile terminal,
An advertisement server for providing the mobile terminal with an advertisement script for displaying a banner advertisement on the mobile web page in response to a request from the mobile terminal receiving the mobile web page;
An advertisement data server providing the requested advertisement data to the mobile terminal when a request for advertisement data including advertisement image data is received from the mobile terminal according to a result of executing the advertisement script; And
When a request for the background data of the advertisement data is received from the mobile terminal according to a result of executing the advertisement script, the advertisement data is received from the advertisement data server, and a partial image of the image data included in the advertisement data is received. And extracts color values of some image pixels to generate background data of the advertisement data, and includes an advertisement background server providing the generated background data to the mobile terminal. delete The method of claim 1,
The ad background server,
When a request for the background data of the advertisement data is received, the electronic fingerprint value corresponding to the advertisement data is received and received from the advertisement data server, and the received electronic fingerprint value is transmitted to the advertisement background server in response to the advertisement data. And a background data previously stored in the advertisement background server in response to the advertisement data to the mobile terminal when the electronic fingerprint value is previously stored. (a) an advertisement server, receiving a request for a banner advertisement to be included in a mobile web page from a mobile terminal, and transmitting an advertisement script according to the request to the mobile terminal;
(b) receiving, by the advertisement data server, an advertisement data request according to the execution of the advertisement script from the mobile terminal, and transmitting the requested advertisement data to the mobile terminal;
(c) the advertisement background server receives the advertisement data from the advertisement data server, extracts a part of the image data of the image data included in the advertisement data, or extracts the color values of the part of the image pixels to obtain the background data of the advertisement data. Generating; And
and (d) the advertisement background server, transmitting the generated background data of the advertisement data to the mobile terminal. The method of claim 4, wherein
The step (a)
(a1) extracting a keyword by semantic analysis of the mobile web page by the ad server; And
(a2) a method of setting a banner advertisement background, wherein the advertisement server includes a step of creating an advertisement script for advertisement data associated with the extracted keyword and transmitting the same to the mobile terminal. delete The method of claim 4, wherein
The step (c)
(c1) checking, by the advertisement background server, whether an electronic fingerprint value corresponding to the advertisement data is stored in the advertisement background server in advance; And
(c2) if the electronic fingerprint value corresponding to the advertisement data is not stored in the advertisement background server in advance as a result of the checking in the step (c1), the advertisement background server receives the advertisement data from the advertisement data server, And extracting a partial image of the image data included in the advertisement data or extracting color values of some image pixels to generate background data of the advertisement data. (a) an advertisement server, receiving a request for a banner advertisement to be included in a mobile web page from a mobile terminal, and transmitting an advertisement script according to the request to the mobile terminal;
(b) receiving, by the advertisement data server, an advertisement data request according to the execution of the advertisement script from the mobile terminal, and transmitting the requested advertisement data to the mobile terminal;
(c) checking, by the advertisement background server, whether an electronic fingerprint value corresponding to the advertisement data is stored in the advertisement background server in advance;
(d) if the electronic background value corresponding to the advertisement data is stored in the advertisement background server in advance as a result of the checking in the step (c), the electronic background value corresponding to the advertisement data to the advertisement data server. Requesting and receiving a request, and comparing the received electronic fingerprint value with a prestored electronic fingerprint value;
(e) if the electronic fingerprint value received from the advertisement data server is the same as the electronic fingerprint value stored in advance, as a result of the comparison in step (d), the advertisement background server is stored in advance in the advertisement background server in response to the advertisement data. Transmitting background data to the mobile terminal; And
(f) the advertisement background server requests the advertisement data server from the advertisement data server when the electronic fingerprint value received from the advertisement data server is not the same as the previously stored electronic fingerprint value as a result of the comparison in step (d). And after receiving, extracting some images of the image data included in the received advertisement data or extracting color values of some image pixels to generate background data of the advertisement data and transmitting them to the mobile terminal. How to set banner ad background.

Images