KR20030094796A - Promotion method for goods marketing the management membership system of payment a support price - Google Patents

Abstract

PURPOSE: A method for promoting the goods sale of membership is provided to freely select and buy the necessary goods at a normal price, and to receive a fixed support money every month by giving return money according to the sales price to a regular member when the regular member and a semi-regular member buy the goods. CONSTITUTION: A user is registered as the semi-regular member after buying the goods of a constant price. The user registered as the semi-regular member is promoted to the regular member by recommending new two members. The membership of the users is kept by buying the goods. The return money corresponding to each goods is produced. After examining the qualification of the regular member, the support money of the regular member passing the examination is calculated and given to the regular member.

Description

Promotion method for goods marketing the management membership system of payment a support price}

The present invention relates to a technology for facilitating the sale of goods on a shopping site online. Particularly, the present invention operates a management member system that divides a shopping site into a regular member and a two-level associate member located below the regular member. When a product is sold by the product, the member of the management member system through the payment of a support fund that sets the amount of a predetermined percentage of the sales amount for the product as a refund set-up and then supports the set refund set-up to a regular member classified as a managed member system. It relates to a sales promotion method.

As is well known, with the development of the digital industry, information exchange on the Internet using a computer is actively progressing, and contents of various genres are provided on the Internet from such information exchange.

Among them, there are many shopping sites selling various products.

However, the above-mentioned shopping site has a disadvantage in that the sales are generated depending on an unspecified number, and thus, when a large number of shopping sites are opened on the Internet, a considerable burden is put on the operation due to excessive competition.

That is, the above-mentioned conventional online shopping sites are portal sites that sell products that overlap each other instead of handling only a specific product. The more such portal sites, the more marketing strategies are needed to recruit buyers. The most effective strategy is to sell the same product at a lower price than other shopping sites.

As such, due to excessive competition for each shopping site, a considerable burden was placed on the operation of each shopping site, which often resulted in failure to achieve its profit-to-sales, which led to the collapse of the online industry.

On the other hand, there is a conventional way to sell products in a multi-stage method, this conventional multi-stage sales method is because the profit margin is distributed to each member based on the sales of members and subordinate members, the sales margin is bound to increase, which eventually The sales price acted as an exorbitant factor. In addition, since only high-margin products were selected, there was a problem of narrowing the customer's choice of products by selling products that are not essential to real life, including health foods. .

Accordingly, the present invention has been made to solve the above-mentioned conventional problems, the object of the present invention is to operate the online shopping site as a management membership system, but the management membership system of the two stages that are located below the active member and the regular member Management is divided into associate members, and when a product is sold by a regular member and an associate member, a predetermined percentage of the sales amount for the product is set as a refund set-up, and the set refund set-up is given to a regular member classified as a managed member system. As a member of the shopping site, they can freely select the products necessary for real life, purchase them at a normal price, and receive a fixed support monthly to pursue future profits. Stable sales with minimum fixed sales To promote rational e-commerce between shopping sites and members, and to promote the sale of products under the management membership system through the payment of sponsorships to promote offline e-commerce. Is to provide.

1 is a system configuration of the product sales promotion of the management membership system through the payment of support in one embodiment of the present invention.

Figure 2 is an overall flowchart showing a method of promoting the sale of goods in a management membership system through the payment of support in one embodiment of the present invention.

Figure 3 is a detailed flowchart of the semi-member registration step in one embodiment of the present invention.

Figure 4 is a detailed flowchart of the registered member registration step in one embodiment of the present invention.

Figure 5 is a detailed flowchart of the month-end settlement step in one embodiment of the present invention.

6 is a distribution diagram of the associate and full members through the payment of sponsorship in one embodiment of the present invention.

* Description of the symbols for the main parts of the drawings *

11; Associate DB 12; Full Member DB

13; Gold Member DB 14; Product DB

15; Purchase / payment history DB 16; Sponsored Payments DB

17; Salary Payment DB 18; Membership Screening Processor

19; Sponsored payment processor 20; Refund Setting Cash Flow Processor

100; Web server 200; Shopping site

300; Internet network 400; User computer

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a system configuration diagram of product sales promotion in a managed membership system through the payment of support in one embodiment of the present invention,

Reference numeral 400 denotes a user's computer to which a member is registered, reference numeral 300 denotes an internet network, reference numeral 200 denotes a shopping site opened online, and reference numeral 100 denotes a web server of the shopping site 200. Indicates.

The web server 100,

Associate member DB (11) for storing and managing the information of associate members who purchase a predetermined amount of goods at the time of membership registration to the shopping site 200,

Regular member DB (12) that stores and manages the information of the promoted member by recommending joining the associate member while purchasing products of the amount necessary for monthly membership maintenance from the shopping site (200),

Gold member DB (13) for storing and managing the information of the member who has been promoted as a gold member by signing an annual salary contract in excess of the standard sponsorship according to the sales of goods from the shopping site 200,

Commodity DB (14) for storing and managing the information of the products sold in the shopping site 200,

Purchasing / Payment History DB (15), which stores and manages purchases and payments of associates and full members and gold members from the shopping site (200),

Support payment history DB (16), which stores and manages the details of the support funds that are paid to the regular members according to the sales of the product,

Salary payment history DB (17), which stores and manages the salary of an annual salary to a gold member according to the sales of the product,

Membership screening processor (18), which checks monthly whether a full member satisfies the conditions of membership retention,

Sponsor payment payment processor (19) for calculating the details of the grant to be paid to the regular member every month, and

It includes a refund setting amount calculation processor 20 for calculating a predetermined amount of the refund set amount to be paid as a support from the sales generated by the purchase of each product of the active member and subordinate associate members.

In addition, the product sales promotion method of the management membership system through the payment of the support achieved from the product sales promotion system of the management membership system through the payment of the support is made from the following steps.

In other words, Figure 2 is an embodiment of the present invention as a whole flow chart showing a method of promoting the sale of goods through the management membership system through the payment of grants, the step of proceeding,

If the user connected to the shopping site 200 wants to join the membership registration step of registering the user as a semi-member after selling a certain amount of goods to the user;

A regular member registration step of registering the user's associate membership as a regular member when the user registered as the associate member recommends two new members;

A product purchase step of facilitating product purchase so that the membership of users registered as regular members and associate members can be maintained;

A refund setting amount calculating step of calculating a refund setting amount allocated to each product when the product is sold from the product purchasing step; And,

At the end of the month, the refund settling calculated from the above steps is settled, the member's eligibility is reviewed, the support fund of the regular member who passed the result of the review is calculated, and the calculated donation is settled as the settling refund settling. step; Characterized in proceeding to.

3 is a detailed flowchart of an associate member registration step as an embodiment of the present invention.

Inducing a user to sign up and receiving simple personal information from the user and asking the registered user whether to purchase a product;

Canceling the membership registration procedure when a user who has registered as a member of the query does not purchase a product, and proceeding to make a payment after having the user search for product information in the shopping site 200 when purchasing a product; And,

When the payment of the registered user is completed from the above step, granting the user an ID and password corresponding to the associate member and registering as a associate member; It includes.

Figure 4 is a detailed flowchart of the regular member registration step as an embodiment of the present invention, the progress step,

Determining whether the associate member has recommended a plurality of new members when the associate member accesses and logs in to the shopping site 200;

Maintaining the associate membership if the logged-in associate does not recommend a new plurality of members, and checking the name and contact information (phone number or email) of the plurality of recommended members when recommending a new plurality of members;

Contacting the contact information of the plurality of recommending members from the above step and asking whether the plurality of recommending members will register as the associate members of the shopping site 200 after deciding the associate registration intention;

When the plurality of recommendation members register as associate members of the shopping site 200, after promoting the associate member as a regular member, granting an ID and a password corresponding to the regular member; And,

Retrieving and setting a funding base amount of a recommender promoted to a full member from the above step; It includes.

5 is a detailed flowchart of the end-of-month settlement step as an embodiment of the present invention, the progress step,

Retrieving monthly merchandise purchase history of the active member and its subordinate members, which are administrative members of the shopping site 200;

Determining whether the monthly purchase amount of the active member and the associate member exceeds the standard sales amount (for example, 100,000 won per member, which is a value that can be arbitrarily set) from the search results;

Deciding the membership of the regular member and subordinate associate members when the monthly purchase amount of the regular member and the associate member does not exceed the standard sales amount, and calculating the support funded to the regular member when the standard sales amount is exceeded;

Judging whether the sponsorship of the active member exceeds the standard support (eg, more than 50 million won per month, which is a value that can be arbitrarily set) from the calculation result;

Paying the calculated donation to the regular member if the support of the active member does not exceed the standard support, and concluding a salary contract with the active member if the support is exceeded. And,

Promoting an active member who has a salary contract concluded from the above steps to a gold member, granting an ID and password corresponding to the gold member, and distributing the salary to the promoted gold member on a monthly basis; It includes.

Here, the calculation of the support to be paid to the regular member, the relative step difference (S) of the active member to the total refund amount (T) of the refund settling amount settled for each product purchased by the active member and subordinate associate members each month Calculated by multiplying by the number 2 to be squared. )

In addition, the conditions for maintaining membership of the active member are maintained only if the first condition exceeding the monthly standard sales amount and the second condition for registering a plurality of associate members in subgroups are maintained.

In addition, the condition of maintaining the membership of the associate member is that the membership is maintained only if the first condition exceeding the monthly sales amount is satisfied.

Referring to Figures 1 to 5 attached to the operation of one embodiment of the present invention configured as described above are as follows.

First, when a plurality of users access the online shopping site 200 through the computer 400 and the Internet network 300, the web server 100 of the shopping site 200 to the connected user to the shopping site 100 It is recommended that you register for the administrative membership system.

When the user wants to subscribe to the management membership system from the invitation, the web server 100 notifies the user that registration of the semi-membership is possible only if the user purchases a predetermined amount of goods, and then the user searches for the product from the notification result. When purchasing a product, the web server 100 receives the payment for the product from the user who made the purchase and registers the user as an associate member.

In other words, the web server 100 induces the user registration of the connected user and receives simple personal information from the user, and at the same time, asks the registered user to purchase the product.

At this time, when the user rejects the purchase of the product from the query of the web server 100, the web server 100 withdraws the user membership registration procedure, and when purchasing the product, the web server 100 is a user Opens the information of the product DB 14 to search for product information in the shopping site 200.

Then, when the user selects a desired product through the information search of the opened product to generate a purchase request signal, the web server 100 guides the user to select a payment method for the purchased product.

Then, when the user proceeds to complete the payment by selecting the payment of the purchase product by cash or credit card from the above guide, the web server 100 to purchase the product and its payment details purchase / payment history DB (15) On the other hand, the user is given a user ID and password corresponding to an associate member, and the user is registered as an associate member, and the registered information is stored and managed in the associate member DB 11.

On the other hand, when the user registered as a member of the two members recommends two new members, the user's associate membership is to be promoted to full membership.

That is, when the associate member accesses and logs in to the shopping site 200, the web server 100 determines whether the logged in associate member recommends a plurality of new members.

As a result of the determination, if the logged-in associate does not recommend a new plurality of members, the web server 100 maintains the logged-in associate as it is, and if recommends a new plurality of members, the web server 100 logs in the associate member. Enter a number of recommended member names and contact information from.

In this case, the web server 100 may contact a plurality of recommended members through a separate contact means (eg, an email, a wired / wireless telephone network, etc.) through the input name and contact information, or the recommended plurality of members may later visit the shopping site. When you access (200), you will be asked to register an associate member.

As a result of the above pseudo-investigation, when a plurality of recommended members are registered as associate members of the management site of the shopping site 200, the web server 100 promotes the associate member as a regular member to the active member after being promoted to the regular member. While the corresponding ID and password are given, the information of the regular member is stored and managed in the regular member DB 12.

Here, the associate member recommended by the regular member is registered as a associate member through the associate member registration step of FIG. 3, and then stored and managed in the associate member DB 11.

In addition, the web server 100 searches for the funding base amount of the recommender promoted to the regular member and sets the base funding amount to be paid to the regular member.

On the other hand, the user registered as a regular member and associate member of the administrative member system of the shopping site 200 as described above, so that the purchase of the product exceeding the standard sales amount each month in order to maintain the management membership system, the web server 100 Will continue to promote marketing (e.g., send invitations) to promote the purchase of merchandise in order to maintain its membership to active and associate members registered in the administrative membership system.

And, from the purchase of the product, the web server 100 operates the refund setting cash calculation processor 20 at the end of each month,

The refund setting payment calculation processor 20 calculates a refund setting amount of a predetermined ratio assigned to each product when the product is purchased from the regular member and subordinate members thereof, and then calculates the calculated information.

Here, the refund set-up means that it is set arbitrarily, and preferably, when the operating profit of the sale of each product is 100, it is good to calculate about 10-20% of the operating profit.

In addition, the web server 100 to operate the membership screening processor 18 at the end of each month,

The membership screening processor 18 examines the memberships of the active members and subordinate members registered in the management membership system of the shopping site 200.

That is, the conditions for maintaining membership in the management membership system must satisfy the first condition for exceeding the monthly standard sales amount for the regular member and the second condition for registering a plurality of associate members in subgroups. Since the first condition exceeding the sales amount must be satisfied, the membership screening processor 18 determines whether the regular member and the subordinate member of the subordinate member match each of the above conditions.

In addition, if there is a regular member who passes the membership qualification of the subordinate member as well as the regular member from the membership screening processor 18, the web server 100 calculates the support fund of the regular member who maintains the membership. The calculated donation will be paid to the settled refund setting.

In other words, the membership qualification processor 18 configured in the web server 100 provides the member DB 11, the regular member DB 12 and the monthly product purchase history of the regular member and its subordinate members, which are the management members of the shopping site 200, and the subordinate member. Search and match the purchase / payment history DB (15),

From the above search results, it is determined whether the monthly purchase amount of each active member and its subordinate members exceeds the standard sales amount (eg, 100,000 won per member per month).

In this case, if the monthly purchase amount of each of the active member and the subordinate associate member does not exceed the standard sales amount, the membership qualification processor 18 notifies the web server 100 of the determination result, and the web server ( In 100), membership of the active member and its subordinate members shall be forfeited.

In addition, the member qualification screening processor 18 notifies the web server 100 of the passing result when the reference sales amount is exceeded. In the web server 100, the sponsoring payment operation processor 19 is operated to the regular member. Calculate Sponsored Funds.

From the operation of the donation payment operation processor 19, the payment of the donation to the user who maintains the regular membership of the management membership system is determined by the following calculation method.

That is, the sponsorship payment of the regular member made by the sponsorship payment operation processor 19 is based on the total refund amount T of the regular member and the subordinate associate member, which is settled on the refund settling amount allocated to each product purchased every month. The product of the product of the number 2 multiplied by the relative step difference (S) ( Is calculated by

At this time, the web server 100 determines from the above calculation results whether the support of the regular member exceeds the standard sponsorship (eg, more than 50 million won per month),

If the donation of the regular member does not exceed the standard sponsorship, the web server 100 pays the calculated donation to the regular member and then stores and manages the payment details in the sponsorship payment history DB 16 to exceed the standard sponsorship. If the web server 100 proceeds to conclude a salary contract with a regular member.

In addition, the web server 100 promotes a regular member whose salary contract is concluded to a gold member, and then stores and manages all the information in the gold member DB 13 while granting an ID and password corresponding to the gold member. The annual salary is divided and paid to the promoted gold member.

Here, the salary of the salary paid to the gold member was to be stored and managed in the salary payment history DB (17).

On the other hand, referring to Figure 6 to illustrate the calculation method of the support funds paid to the full member as follows.

As illustrated in FIG. 6, the registered members of the administrative membership system of the shopping site 200 are A, B, and C, and the associate members are D, E, F, and G.

In other words, an active member must have an associate member below it, and an associate member has no new associate member under it.

In addition, it is assumed that all the active members and subordinate sub-members purchase goods for $ 100,000 per month, and the refund is set according to the purchase of the products of the active members (A, B, C) and associates (D, E, F, G). Set each of the gold to 10,000 won ($ 10,000).

Then, the donation to be paid to the active member A,

First, the total refund amount (T) of the active members (A, B, C) and associates (D, E, F, G) is 70,000 won (KRW 70,000), and active member A is assigned to the lower active members (B, C). Since both the lowest associates (D, E, F, G) are included and the relative step difference (S) with the lowest associates (D, E, F, G) is 2, ),

As of this month, the donation to the full member A is $ 280,000.

Meanwhile, the donation to be paid to the regular member B,

First, the total refund amount (T) of active members (A, B, C) and associate members (D, E, F, G) is 70,000 won (KRW 70,000), and active member B is an associate member (D, E) Since the relative step difference (S) with only the lowest associate members (D, E) is 1, including ),

As of this month, the donation to the full member B will be $ 140,000.

Here, in the case of the associate members (D, E, F, G) located at the lowest level, no new member group is set at the lower portion thereof, and thus, the grant is not made to the associate members.

As described above, the method for promoting the sale of goods in a managed membership system through the payment of the present invention is to operate the online shopping site as a managed membership system, and divide the managed membership system into a two-level associate member located below the regular member and the regular member. In addition, when a product is sold by a regular member and an associate member, a predetermined percentage of the sales amount of the product is set as a refund amount, and then the set refund amount is paid to a regular member classified as a managed member system as a support fund. The members of the shopping site can freely select the products necessary for real life and purchase them at a normal price, and receive a fixed fund every month to pursue future profits.The shopping site is fixed at least monthly from the purchasing power of the regular and associate members. You can pursue stable sales with guaranteed sales In this way, rational e-commerce can be carried out between the shopping site and the members, and offline customers are directed to the online shopping site to promote the activation of the e-commerce.

Claims (8)

A semi-member registration step of registering a user as a semi-member after selling a product of a predetermined amount to the user when the user connected to the shopping site wants to register; A regular member registration step of registering the user's associate membership as a regular member when the user registered as the associate member recommends two new members; A product purchase step of facilitating product purchase so that the membership of users registered as regular members and associate members can be maintained; A refund setting amount calculating step of calculating a refund setting amount allocated to each product when the product is sold from the product purchasing step; And, At the end of the month, the refund settling calculated from the above steps is settled, the member's eligibility is reviewed, the support fund of the regular member who passed the result of the review is calculated, and the calculated donation is settled as the settling refund settling. step; Promoting the sale of goods under the management membership system through the payment of support, characterized in that proceeded to. According to claim 1, The associate member registration step, Inducing a user to sign up and receiving simple personal information from the user and asking the registered user whether to purchase a product; Canceling the membership registration procedure when a user who has registered as a member of the query does not purchase a product, and proceeding to make a payment after having a user search for product information in a shopping site when purchasing a product; And, When the payment of the registered user is completed from the above step, granting the user an ID and password corresponding to the associate member and registering as a associate member; Method of promoting the sale of goods in the management membership system through the payment of support, characterized in that it comprises a. The method of claim 1, wherein registering the active member; Determining whether the associate member has recommended a plurality of new members when the associate member accesses and logs in to the shopping site; Maintaining the associate membership status when the logged-in associate does not recommend a new plurality of members and confirms the names and contacts of the plurality of recommended members when recommending a new plurality of members; Contacting the contact information of the plurality of recommending members from the above step and asking whether the plurality of recommending members will register as an associate member of the shopping site after deciding the associate registration intention; When the plurality of recommendation members register as associate members of the shopping site, promoting the associate member as a regular member and granting an ID and password corresponding to the regular member; And, Retrieving and setting a funding base amount of a recommender promoted to a full member from the above step; Method of promoting the sale of goods in the management membership system through the payment of support, characterized in that it comprises a. According to claim 1, The end of the month settlement step, Retrieving monthly merchandise purchase history of the active member and its subordinate members, which are administrative members of the shopping site; Determining whether the monthly purchase amount of each of the active member and the associate member exceeds the standard sales amount based on the search result; Deciding the membership of the regular member and subordinate associate members when the monthly purchase amount of the regular member and the associate member does not exceed the standard sales amount, and calculating the support funded to the regular member when the standard sales amount is exceeded; Judging whether the sponsorship of the regular member has exceeded the standard sponsorship based on the calculation result; Paying the calculated donation to the regular member if the support of the active member does not exceed the standard support, and concluding a salary contract with the active member if the support is exceeded. And, Promoting an active member who has a salary contract concluded from the above steps to a gold member, granting an ID and password corresponding to the gold member, and distributing the salary to the promoted gold member on a monthly basis; Method of promoting the sale of goods in the management membership system through the payment of support, characterized in that it comprises a. The method of claim 1 or 4, wherein the calculation of the contribution to be paid to the active member is as follows: The formula calculated by multiplying the total refund amount (T), which calculates the allotted refund amount for each product purchased by the active member and subordinate associates each month, by the number 2, which is the square of the relative step difference (S) of the active member ( How to promote the sale of goods under the management membership system, characterized in that made by). The method of claim 1 or 4, wherein the conditions for maintaining membership of the active member are: A method of promoting sales of a product under a management membership system, wherein the first condition of exceeding the monthly standard sales amount and the second condition of registering a plurality of associate members as subgroups must be satisfied. The condition for maintaining membership of the associate member according to claim 1 or 4, A method of facilitating the sale of a product under a management membership system through the payment of a support fund, characterized in that the first condition exceeding the monthly standard sales amount is satisfied. The method of claim 1, wherein the refund set up money, A method of promoting sales of a product under a management membership system, wherein the sales profit of each product is calculated to be about 10 to 20% of the sales profit of 100.