KR20040107289A - Method and system for promoting online shopping mall sales based on the order of the purchases - Google Patents

Abstract

PURPOSE: An internet shopping mall sale promoting method and system is provided to arrange purchasers, who purchase specific commodities, at a hierarchy according to a payment order like as pyramid, and to reward a purchaser in proportion to the number of purchasers affiliated to a node of the purchaser himself or herself. CONSTITUTION: The method comprises several steps. A purchaser accesses an internet shopping mall(S11). The purchaser purchases a specific commodity and pays the commodity(S12). A server of the internet shopping mall grants the purchaser a payment order number according to a payment order(S13), and transmits the payment order number(S14). The server generates a hierarchy by using the payment order number(S15), and stores the hierarchy at a database(S16). The server calculates the number of affiliated purchasers in the hierarchy(S17). The server rewards the purchaser according the calculated number of the affiliated purchasers(S18).

Description

Method and system for promoting online shopping mall sales based on the order of the purchases}

The present invention relates to a method for facilitating sales by compensating sales profits in an internet shopping mall. More specifically, the present invention in the Internet shopping mall by arranging the buyers of a particular product in a pyramid form according to the purchase order or payment order, and providing a compensation in proportion to the number of sub-buyers per node in the pyramid arranged for each buyer To a method for promoting the sale of a particular product.

As information and communication technology is rapidly developed, the Internet population is rapidly increasing, and with the increase of the Internet population, numerous shopping mall sites are being operated online or online. In general, since online shopping malls sell products only to buyers who have registered as members for various reasons, such as maintaining security, buyers can provide personally identifiable information to the shopping malls to register as members and purchase products or log in as guests. You can buy goods.

Korean Patent Laid-Open Publication No. 2002-0070605, entitled "Production Purchasing Through Profit Redistribution", proposes a buyer's profit and a new product purchasing method by redistributing profits of merchandise sales according to the order of accounts opened by the buyer. . The disclosed patent relates to a method in which a buyer pays an amount and sets up an account, and then receives goods provided by the service server and pays by the set account instead of cash or a card. The present invention relates to a method of establishing and earning a predetermined additional point to the ancestor nodes of the buyer when the buyer pays by account. However, in order to perform the same method as the patent, since the payment method is different from that of a conventional Internet shopping mall, a specific service site for applying such a sales method must be established, and a plurality of products are not promotions of specific products. It is not suitable for the promotion of certain products because of its comprehensive marketing characteristics, and it is difficult for buyers to use because it is a payment method that is not familiar to consumers.

In addition, many current Internet shopping malls that operate various events or events in accordance with the characteristics of online to increase the sales volume of a specific product or a specific brand, but are more effective and more accessible to buyers than conventional sales promotion methods. There is a need for a method of promoting the sale of goods in a shopping mall.

The present invention relates to a new sales method that can be applied to an ordinary Internet shopping mall, and it is possible to see the effect of promoting the sale of a specific product or brand to be promoted in a short period of time, and to provide a more effective online sales method for a buyer. It aims to provide.

1 is a flowchart illustrating a sales promotion method according to the present invention.

2 is a sales promotion system according to the present invention.

3 is a pyramid structure formed according to an embodiment of the present invention.

※ Description of main part of drawing

201: shopping mall server 202: member information DB

203: Product Information DB 204: Pyramid DB

206a, 206b, 206n: user terminal

Internet shopping mall sales promotion method according to the invention, the purchaser having a purchase terminal connected to the Internet shopping mall server through the network; Purchasing and paying for a specific product by the buyer through the connection; The internet shopping mall server assigning a payment order number to the buyer in the order of payment; Transmitting, by the Internet shopping mall server, the payment sequence number to the purchaser terminal; Generating a pyramid structure by arranging nodes corresponding to the buyer according to the payment order given by the internet shopping mall server; Storing, by the internet shopping mall server, the generated pyramid structure in a pyramid DB connected with the internet shopping mall server; Calculating, by the Internet shopping mall server, the number of direct members for each purchaser terminal based on the stored pyramid structure; And providing, by the Internet shopping mall server, a reward to each purchaser terminal in proportion to the calculated number of direct members.

A system for promoting product sales through an internet shopping mall according to the present invention includes: an internet shopping mall server configured to perform a sale and payment of a specific product, and arrange buyers in a pyramid form to form a buyer pyramid; A pyramid database connected to the Internet shopping mall server and storing the formed buyer pyramid structure; A product information database storing product information sold by the Internet shopping mall; And a plurality of user terminals connected to the Internet shopping mall server through a network to purchase a product.

Hereinafter, the present invention will be described in more detail with reference to the drawings.

The method according to the invention consists of the steps as shown in FIG.

In step S11, the buyer connects to the Internet shopping mall server via the Internet. Normally, the Internet shopping mall is operated by membership system, but it is also possible to purchase a product by accessing as a non-member or a guest.

In this case, the Internet shopping mall server determines whether the purchaser is a subscribed member of the Internet shopping mall, and in the case of a subscribed member, purchases and pays as a membership based on the subscribed member information DB connected to the Internet shopping mall server. If you are not a member, send a message to the buyer's terminal asking if you want to become a member.If the buyer wants to be a member, enter member information such as name, address, occupation, phone number and social security number. If you do not want to be a member to join the purchase and payment, just enter a simple information such as phone number and then you will be purchased and paid as a non-member or guest.

In step S12, the buyer purchases and pays for a specific product targeted for sales promotion. As a payment method, various payment methods commonly used in online purchases through the Internet, such as credit cards, accumulated points of Internet shopping malls, and deposits of bank accounts, may be used. In this case, there is almost no time difference between the purchase and the payment in the case of online payment such as a credit card, but there is a time difference between the purchase and the payment in the payment by the passbook payment method.

In step S13, a purchase order is assigned in the order in which the buyer purchases and pays for a specific product.

In step S14, the given payment order number is transmitted to the buyer, so that the buyer knows his payment order number.

In step S15, buyer terminals are arranged according to a payment order to generate a pyramid structure. Although there are two lower nodes per upper node in the pyramid, it may be set to be three or more depending on the embodiment.

In step S16, the generated pyramid structure is stored in the pyramid DB of the Internet shopping mall server.

In step S17, lower direct member counts are calculated for each purchaser terminal.

In step S18, compensation is provided to each buyer in proportion to the calculated lower direct number of members. In this case, the amount of compensation to be paid per lower direct member (ie, compensation added per lower node) is determined in consideration of the total number of products to be sold, the total amount of compensation and the net profit of sales.

2 shows a sales promotion system according to the present invention.

Multiple buyers are connected to shopping mall server 301 through buyer terminals 206a, 206b, ..., 206n.

The shopping mall server 201 is connected with a database 205 for storing various kinds of information. The database 205 is a member information DB 202 for storing member information, a product information DB 203 and a pyramid DB 204. ).

The buyers access the shopping mall server 201 through the purchaser terminals 206a, 206b, ..., 206n to purchase a specific product, and transmit the purchase order number of the buyer to the purchaser terminal at the time of payment. Then, the pyramid structure is generated by arranging the buyers in a pyramid form in the order of payment of the specific product. The generated pyramid structure is stored in pyramid DB 204.

When a predetermined number of products are sold, the shopping mall server 201 includes a processing unit (not shown) for various computer processing, and this processing unit is based on the pyramid structure stored in the pyramid DB 201, and the total sales amount, net profit amount, and each of the products. Compensation payments to be paid to the buyer, the total compensation is calculated, and the shopping mall server 201 based on this calculated value will be paid to the corresponding compensation for each buyer in a method such as bank account deposit or points earned.

Referring to FIG. 3, the number of lower direct members, the compensation to be paid per lower direct member, and the total compensation to be paid according to an embodiment of the present invention will be described.

When there are two lower direct nodes per node, and the buyers are arranged from top to bottom and left to right according to the payment number, the total number of direct members of the buyer is calculated as follows.

First of all, if the payment order number of the purchasing member is x and the payment order number of the last purchase member is y,

Step 1: Priority Purchase Member's Affiliation Level (m)

m = [logx / log2] (where [a] is the maximum integer not exceeding a)

Step 2: Membership of the last purchase member (n)

n = [logy / log2] (where [a] is the maximum integer not exceeding a)

Step 3: Number of direct members up to the next higher level of the last purchased member (z _a )

z _a = 2 (2 ^(nm-1) -1)

Step 4: Number of direct members at the level of membership of the last purchased member (z _b )

case 1) when y <x · 2 ^(nm) ,

z _b = 0

case 2) When x 2 ^(nm) ≤ y ≤ (x + 1) 2 ^(nm) -1,

z _b = y-x2 ^(nm) +1

case 3) when y> (x + 1) · 2 ^(nm) −1,

z _b = 2 ^(nm)

Each case corresponds to the following cases. That is, referring to FIG. 2, for example, in the case of member 6 of FIG. 2, if the last purchase member belongs to step n (that is, the total number of items sold between 32 and 63), case 1) is determined in step 6 If no direct member of member (ie, the total number of items sold is 32 to 47), and case 2) is the case where the number of direct members in level n does not fill the corresponding node of member 6 (ie, total sales) The number of items is between 48 and 55), and case 3) corresponds to the case where the number of direct members in level n has filled the corresponding node of member 6 (that is, the total number of items sold is between 56 and 63). do.

Step 5: Immediate members (z)

z = z _a + z _b

For example, in the case of purchasing member No. 18 of FIG. 2, assuming that the total purchasing member is 9500, the direct member number z is

y = 9500, x = 18,

m = [logx / log2] = [log18 / log2] = 4

n = [logy / log2] = [log9500 / log2] = 13

x 2 ^(nm) = 18x2 ^(13-4) = 9216

(x + 1) 2 ^{(n-m + 1)} -1 = 19x2 ^{(13-4 + 1)} +1 = 9729

Therefore, it corresponds to case 2).

z ₁ = 2 (2 ^(nm-1) -1) = 510

z ₂ = 9500-9216 + 1 = 285

Therefore, the direct number of members (z) = 510 + 285 = 795 of the 18th purchasing member.

Depending on the number of items to be sold, the total compensation paid by the seller is calculated as follows: If a total of y items are sold, if n is formed by n = [logy / log2] (where [a] is a maximum integer not exceeding a), the amount of compensation calculated per direct member is KRW P, If the product price is A, the total compensation amount is

Total compensation amount = P × [(n-1) · 2 ^{(n + 1)} + 2]

Becomes

The amount of compensation paid to each buyer is paid in proportion to the number of lower direct members of each buyer, but the amount of compensation paid per lower direct member may vary depending on the total number of products sold. This amount of compensation is calculated by considering the total sales amount, sales profit amount and the amount of compensation to be paid to buyers.

In one embodiment of the present invention, if a standard is set such that the maximum amount that a single purchaser can receive is 10 times the price of a product, for example, a product of 100,000 won is sold, and the profit of this product is 20,000 won. Assuming 9500 total purchase members,

Number of direct members of member 1 (z ₁ ) = 9499 (persons)

The amount of compensation for one immediate member

P = 10100000/9499 = 105.274 won,

The maximum compensation amount, that is, the compensation received by the first purchase member, is 10 times the price of the product, that is, 1 million won, or 105.274 (won) × 9499 (persons) ≒ 1 million won.

In this case, the total amount of compensation payable by the seller

P × [(n-1) · 2 ^{(n + 1)} + 2] = 105.274 × [(13-1) · 2 ^{(13 + 1)} + 2] = 20,697,921.14 KRW

Total payout amount is 100,000 won × 9500 = 950,000,000 won

The profit earned by the seller is 20,000 won × 9500 = 190,000,000 won

As a result, the seller earns 190,000,000-20,697,921 = 169,302,079.

In another embodiment according to the present invention, it is preferable that the compensation amount per one direct member (P) is within the range according to the following equation. If the price of the product is A and a total of 9500 products are sold,

P ≤ A × 10% / n

Has a range of,

If the commodity price is 100,000 won and the profit is 20 thousand won, the maximum value of P is

P _max = 100,000 × 0.1 / 13 = 769.23 KRW

In this case, the buyer who receives the maximum reward, that is, the buyer who receives number one,

769.23 × 9499 = 7,306,915.77 KRW

Becomes

The total amount paid by the seller for compensation

P × [(n-1) · 2 ^{(n + 1)} + 2] = 769.23 × [(13-1) · 2 ^{(13 + 1)} + 2] = 151,238,310.3 KRW,

The total sales would be 100,000 × 9500 = 950,000,000, and the profit would be 20,000 × 9500 = 190,000,000, and in this case the seller would earn 190,000,000-151,238,310.3 = 38,761,689.7 won.

According to the present invention, it is possible to promote a purchase through an internet shopping mall and induce a faster purchase of a buyer.

In addition, according to the present invention can promote the promotion effect of a particular product in a short time.

Claims (8)

As a way to promote the sale of goods through an internet shopping mall, A purchaser having a purchase terminal accessing an internet shopping mall server through a network; Purchasing and paying for a specific product by the buyer through the connection; The internet shopping mall server assigning a payment order number to the buyer in the order of payment; Transmitting, by the Internet shopping mall server, the payment sequence number to the purchaser terminal; Generating a pyramid structure by arranging nodes corresponding to the buyer according to the payment order given by the internet shopping mall server; Storing, by the internet shopping mall server, the generated pyramid structure in a pyramid DB connected with the internet shopping mall server; Calculating, by the Internet shopping mall server, the number of direct members for each purchaser terminal based on the stored pyramid structure; And And selling, by the Internet shopping mall server, a reward to each purchaser terminal in proportion to the calculated direct membership. The method of claim 1, The predetermined time is the Internet shopping mall sales promotion method, characterized in that when the sale of a predetermined number of products is completed. The method of claim 1, Wherein each node of the pyramid has at least two subnodes. The method according to any one of claims 1 to 3, Compensation amount (P) is calculated according to the lower direct number of members of the arranged pyramid Internet shopping mall sales promotion method characterized in that determined by the following equation. Where P is the amount of compensation calculated per subordinate direct member A is the product price Z _max is the lowest number of immediate direct members. The method according to any one of claims 1 to 3, Compensation amount (P) calculated for the number of lower direct members of the arranged pyramid is an Internet shopping mall sales promotion method characterized in that the range determined by the following equation. P ≤ A × 10% / n Where P is the amount of compensation calculated per subordinate direct member A is the product price n is the stage to which the final purchase member in the pyramid belongs. As a system for promoting the sale of goods through the Internet shopping mall, An internet shopping mall server that performs a sale and settlement of a specific product and arranges buyers in a pyramid form to form a buyer pyramid; A pyramid database connected to the Internet shopping mall server and storing the formed buyer pyramid structure; A product information database storing product information sold by the Internet shopping mall; And And a plurality of user terminals connected to the Internet shopping mall server through a network to purchase a product. The method of claim 6, And a member information database for storing subscription member information of the internet shopping mall. The method of claim 6, The internet shopping mall server may further include a processor configured to calculate a total selling amount, a total net profit, an amount to be compensated per node of the pyramid structure, and a total compensation amount based on the stored pyramid structure. system.