KR20030029545A - The method of joint premium-offering event on network - Google Patents
The method of joint premium-offering event on network Download PDFInfo
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- KR20030029545A KR20030029545A KR1020030013209A KR20030013209A KR20030029545A KR 20030029545 A KR20030029545 A KR 20030029545A KR 1020030013209 A KR1020030013209 A KR 1020030013209A KR 20030013209 A KR20030013209 A KR 20030013209A KR 20030029545 A KR20030029545 A KR 20030029545A
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- H04M—TELEPHONIC COMMUNICATION
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- H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
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Abstract
Description
본 발명은 인터넷 사이트들이 네트워크를 이용하여 행하는 공동경품행사에 관한 것이다.The present invention relates to a joint giveaway event that internet sites perform using a network.
특히 많은 인터넷 사이트들이 고객의 유치 및 유지 등을 위하여 경품행사를 실시하여 효과를 거두고 있다.In particular, many Internet sites are paying off by holding prizes to attract and retain customers.
그러나, 상기 경품행사를 시행하기 위해서는, 많은 비용과 인력이 소요되어 특히 소규모 사이트에서는 그 효과에도 불구하고 경품행사를 시행하기에 어려움을 겪고 있고, 그로 인해 인터넷 사이트의 부익부빈익빈 현상을 부추기고 있는 실정이다.However, in order to execute the prize event, a lot of cost and manpower is required, and in particular, it is difficult to execute the prize event in spite of its effect, and thus, it is encouraging the rich and poor of the Internet site. to be.
본 발명은 상기한 문제점을 해결하기 위해, 네트워크를 이용하여 사이버 공간 상에서 다수의 사이트가 참여하는 공동경품행사를 실시하되 다수의 인터넷 사이트가 간편하게 참여할 수 있는 방안을 통하여 고객서비스를 강화할 수 있는 방법을 제공함에 그 목적이 있다.In order to solve the above problems, the present invention provides a method for strengthening customer service through a scheme in which a plurality of sites participate in a cyber space using a network, and a plurality of Internet sites can easily participate. The purpose is to provide.
도 1은 본 발명에 따른 네트워크를 이용한 공동경품행사방법을 구현하기 위한 구성도1 is a block diagram for implementing a joint giveaway event method using a network according to the present invention
도 2는 본 발명에 따른 회원사 측의 상세 순서도Figure 2 is a detailed flowchart of the member company side according to the present invention
도 3은 본 발명에 따른 경품행사대표자 측의 상세 순서도Figure 3 is a detailed flowchart of the prize event representative side according to the present invention
본 발명에 의해 상기 목적은 용이하게 달성되며, 본 발명의 일면에 따라, 경품행사대표자 서버와 다수의 회원사, 및 상기 경품행사대표자서버와 상기 다수의 회원사를 상호 연결하는 네트워크를 이용한 공동경품행사방법은, 상기 경품행사대표자가 다수의 회원사를 모집하는 단계, 상기 회원사의 서버에 경품행사 응모자의 정보를 상기 경품행사대표자의 서버에 전송할 수 있는 프로그램을 설치하는 단계, 상기 회원사의 고객이 상기 회원사의 서버에 접속하여 경품행사에 참여할 수 있도록 회원사가 미리 정한 행위, 이를테면 회원가입, 혹은 설문응답, 혹은 상품의 구매 등 회원사가 고객에게 경품행사에 참여시키기로 한 행위를 수행하는 단계, 상기 행위를 수행한 고객의 정보 중 경품행사 참여에 필요한 응모정보를 추출하는 단계, 상기 응모정보를 경품행사대표자서버에 전송하는 단계, 경품행사대표자서버에서 상기 응모정보를 수신하는 단계, 경품행사대표자서버에서 상기 응모정보에 응모번호를 추가하는 단계, 경품행사대표자서버에서 상기 응모번호가 추가된 응모정보를 상기 회원사와 응모자에게 통보하고 저장하는 단계, 경품행사대표자서버에서 정해진 시간에 상기 응모정보를 가지고 추첨을 실시하는 단계, 경품행사대표자서버에서 상기 추첨 실시후 당첨여부를 당첨자와 회원사에게 통보하는 단계, 및 상기 당첨자에게 경품을 지급하는 단계를 포함한다.By the present invention, the above object is easily achieved, according to an aspect of the present invention, a prize event representative server and a plurality of member companies, and the joint event event method using a network interconnecting the prize event representative server and the plurality of member companies Is, the prize event representative recruits a plurality of member companies, installing a program for transmitting the information of the prize contest applicant to the server of the prize event representative in the server of the member company, the customer of the member company Performing an act designated by a member to access a server and participating in a sweepstake, such as signing up or responding to a questionnaire or purchasing a product, such as a member's decision to participate in a sweepstake. Extracting application information necessary to participate in a sweepstakes among the information of the customer; Transmitting to the prize event representative server, receiving the application information at the prize event representative server, adding an application number to the application information at the prize event representative server, and applying the application number added at the prize event representative server Informing and storing the information to the member company and the applicant, performing a lottery with the application information at a predetermined time in the prize representative server, and notifying the winner and the member company whether or not to win after the lottery is performed in the prize representative server. And paying the prize to the winner.
본 발명의 다른 일면에 따라, 상기 각 단계에서의 통보는 모든 통신수단을 활용할 수 있으므로, 인터넷 이메일뿐만 아니라 휴대폰을 이용한 메시지, 인터넷 메신저 프로그램, 모사전송, 또는 ARS방식 등을 이용한 통보도 가능하다.According to another aspect of the present invention, the notification in each step may utilize all the communication means, it is also possible to use not only Internet e-mail, but also messages using a mobile phone, Internet messenger program, simulated transmission, or ARS.
본 발명의 다른 일면에 따라, 상기 회원사의 응모자에게 통보하는 것은 상기 회원사에게 통보하는 것으로 가름하고 상기 회원사가 상기 응모자에게 통보하도록 하는 것도 가능하다.According to another aspect of the present invention, the notification of the applicant of the member company may be based on the notification of the member company, and the member company may be notified to the applicant.
본 발명의 다른 일면에 따라, 회원사에서 응모정보를 추출할 때, 응모자가 입력한 정보에서 추출하거나, 회원일 경우 기존의 회원DB에서 필요정보를 추출할 수 있다.According to another aspect of the present invention, when extracting the application information from the member company, it may be extracted from the information entered by the applicant, or if the member is required to extract the necessary information from the existing member DB.
이하 본 발명의 바람직한 실시예를 첨부한 도면을 참조하여 상세히 설명한다.Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.
도 1은 본 발명의 실시예에 따른 구성도의 일 예를 나타낸다. 즉 경품행사대표자가 모집한 다수의 회원사 및 상기 회원사의 고객들이 참여하는 공동경품행사 방법을 구현하기 위한 시스템의 구성도로서, 경품행사대표자서버(100), 회원사서버(200), 인터넷망(300), 응모자(400) 등으로 이루어진다.1 shows an example of a configuration diagram according to an embodiment of the present invention. That is, as a schematic diagram of a system for implementing a joint prize event method in which a plurality of member companies recruited by a prize event representative and customers of the member companies participate, the prize event representative server 100, the member company server 200, and the Internet network 300 ), The applicant 400 and the like.
경품행사대표자서버(100)는 경품내역을 저장하는 경품내역DB(102), 경품행사의 응모정보를 수신하는 응모정보수신부(120), 응모정보와 응모번호 등을 저장하는 응모확인정보DB(125), 응모확인정보DB(125)에 저장된 응모자 중 당첨자와경품내역DB(102)에 저장된 경품정보를 대응하여 확인하는 당첨확인부(130), 당첨내역을 저장하는 당첨내역DB(135), 이메일을 포함한 기타 필요한 정보를 발송하고 수신하는 기타정보송수신부(140) 및 경품행사대표자서버(100) 내의 여러 기능부들이 상호간 혹은 인터넷망(300)을 통하여 각종 자료를 교환하거나 서비스할 수 있는 인터페이스부(110)로 구성된다.Prize event representative server 100 is a prize history DB (102) for storing the prize history, the entry information receiving unit 120 for receiving the entry information of the prize event, the entry confirmation information DB for storing the entry information and the application number, etc. 125 ), The winning confirmation unit 130 for confirming the prize information stored in the prize information DB 102 and the winners among the applicants stored in the entry confirmation information DB 125, the winning history DB 135 to store the winning history, email Interface unit that various functional units in the other information transmission and reception unit 140 and the prize event representative server 100 to send and receive other necessary information, including or exchange each other or services through the Internet 300 (300) It consists of 110.
회원사서버(200)는 자기의 회원정보를 저장하는 회원DB(202), 응모자(400)가 인터넷망(300)을 통하여 접속하여 회원사에서 경품행사에 참가하도록 사전에 정해 놓은 행위, 이를테면 회원가입 혹은 설문응답 혹은 상품의 구매 등 회원사가 고객에게 경품행사에 참여시키기로 한 행위를 수행하였을 때, 그 응모자의 속한 사이트명, 아이디, 이메일주소, 성명, 연락처 등의 응모정보를 추출하는 응모정보추출부(220), 상기 응모정보추출부(220)에서 추출한 응모정보를 저장하는 응모정보DB(225), 응모정보를 인터넷망(300)을 통해 경품행사대표자서버(100)에 전송하는 응모정보전송부(230) 및 경품행사대표자서버(100)로부터 인터넷망(300)을 통해 당첨내역을 수신하는 당첨내역수신부(240) 및 회원사서버(200) 내의 여러 기능부들이 상호간 혹은 인터넷망(300)을 통하여 각종 자료를 교환하거나 서비스할 수 있는 인터페이스부(210)로 구성된다.The member company server 200 is a member DB 202, which stores its member information, and the applicant 400 are connected to each other via the Internet network 300, and have decided in advance to participate in a sweepstakes at a member company. Participant information extraction unit that extracts application information such as site name, ID, e-mail address, name, contact information, etc., when a member conducts an action such as questionnaire response or purchase of a product by a customer. 220, an application information DB 225 for storing the application information extracted by the application information extraction unit 220, an application information transmission unit for transmitting the application information to the prize event representative server 100 through the Internet network 300 ( 230 and various functional units in the winner history receiving unit 240 and the member company server 200 receiving the winning contents through the internet network 300 from the prize event representative server 100 through each other or the Internet network 300It consists of the interface 210 that can be exchanged or a service fee.
이하 도 2는 본 발명에 따른 회원사(M) 측의 상세순서도이다.2 is a detailed flowchart of the member company M side according to the present invention.
경품행사대표자(S)에 의하여 모집된 회원사(M)는 회원사서버(200)의 인터넷서비스를 위한 프로그램 중 경품행사 참여를 위한 행위가 완성되는 부분에, 경품행사의 응모정보를 추출하고 상기 경품행사대표자서버(100)에 전송할 수 있는 응모정보추출전송프로그램을 회원사서버(200)에 설치하고(M100), 이로써 응모정보추출부(220)와 응모정보전송부(230)가 구성된다. 이 때 회원사(M)는 자기 인터넷 사이트에서 경품행사참여를 위한 행위를 임의로 정할 수 있다. 예를 들면, 신규회원의 가입으로 경품행사 참여 기회를 부여하거나, 설문조사에 응답할 때 경품행사에 참여하게 할 수 있다.The member companies (M) recruited by the prize event representative (S) extracts the information on the prize event and participates in the prize event in the program for the Internet service of the member company server 200. The application information extraction transmission program that can be transmitted to the representative server 100 is installed in the member company server 200 (M100), whereby the application information extraction unit 220 and the application information transmission unit 230 are configured. At this time, the member company (M) may arbitrarily set an action for participating in the sweepstakes on their Internet site. For example, joining a new member can give you a chance to participate in a sweepstakes, or you can participate in a sweepstakes when you answer a survey.
회원사(M) 인터넷 사이트를 방문한 고객, 즉 응모자(C)가, 회원사(M)가 경품행사 참여로 정한 행위를 행하여 응모하면(C100), 회원사서버(200)의 응모정보추출부(220)는 사이트명, 아이디, 이메일주소, 성명, 연락처 등 응모에 필요한 정보를 회원DB(202)에서 혹은 응모자(C)가 입력한 정보 중에서 추출하여(M110) 응모정보DB(225)에 응모정보를 저장하는 한편(M120) 응모정보전송부(230)를 통하여 상기 응모정보를 경품행사대표자서버(100)로 전송한다(M130).When a customer who visits the member company (M) Internet site, that is, the applicant (C), performs by performing an action designated by the member company (M) to participate in a sweepstakes (C100), the application information extracting unit 220 of the member company server 200 Application information such as site name, ID, e-mail address, name, contact information is extracted from the member DB 202 or information input by the applicant C (M110) to store the application information in the application information DB 225. On the other hand (M120) through the entry information transmission unit 230 transmits the entry information to the prize event representative server 100 (M130).
경품행사대표자서버(100)에서 상기 응모정보에 대하여 응모번호가 첨부된 응모확인정보를 전송해 오면(S140) 상기 응모확인정보를 수신하여(M140) 상기 응모정보저장단계(M120)에서 응모정보DB(225)에 저장된 응모정보와 비교 확인하여 응모정보DB(225)에 응모확인정보를 다시 저장한다(M150).When the prize event representative server 100 transmits the application confirmation information with the application number attached to the application information (S140) to receive the application confirmation information (M140) in the application information storage step (M120) application information DB Compare and check the application information stored in the (225) and stores the application confirmation information again in the application information DB (225) (M150).
경품행사의 마감시한이 되어 경품행사대표자(S)가 추첨을 하고 당첨내역을 전송해오면(S160), 상기 당첨내역을 수신하여(M160) 상기 응모확인정보저장단계(M150)에서 응모정보DB(225)에 저장한 응모확인정보와 비교하여 당첨자를 확인하고(M170) 당첨자를 발표한다(M180).When the sweepstakes event deadline is the sweepstakes representative S draws and transmits the winnings (S160), receiving the winnings (M160) in the entry confirmation information storage step (M150) the entry information DB ( The winner is compared (M170) and the winner is announced (M180).
이하 도 3은 본 발명에 따른 경품행사대표자 측의 상세순서도이다.3 is a detailed flowchart of the prize event representative side according to the present invention.
경품행사대표자(S)는 회원사(M)을 모집하고(S100) 공동경품행사의 실시를 위하여 결정한 경품내역을 경품내역DB(102)에 저장하고(S110), 회원사(M)와 협의된 시점에 공동경품행사를 개시한다(S120).The prize event representative (S) recruits the member companies (M) (S100) and stores the prize history determined for the execution of the joint prize event in the prize history DB (102) (S110) and at the time of consultation with the member company (M) Start the joint giveaway event (S120).
상기 회원사서버(200)에는 응모정보추출전송프로그램을 설치함으로(M100) 응모정보추출부(220)와 응모정보전송부(230)가 구성된 바, 응모정보추출부(220)가 응모정보를 추출하고 응모정보전송부(230)가 응모정보를 전송하면(M130) 이는 인터넷망(300)을 통해 경품행사대표자서버(100)으로 전송된다. 경품행사대표자서버(100)의 응모정보수신부(120)에서 이를 수신하여(S130) 각 응모정보에 대하여 고유한 응모번호를 부여한다(S140). 경품행사대표자서버(100)에 상기 응모정보와 응모번호를 합한 응모확인정보를 응모확인정보DB(125)에 저장하는(S150) 한편 상기 응모확인정보를 기타정보송수신부(140)를 이용하여 회원사서버(200)로 전송한다(S160). 공동경품행사의 마감시한이 되면 응모확인정보DB(125)의 응모확인정보를 대상으로 추첨을 실시하여(S170) 당첨내역DB(135)에 저장하고(S180) 당첨내역을 회원사서버(200)에 송신한다(S190). 경품행사대표자(S)는 회원사(M)나 응모자(C)에게 경품을 지급한다(S200). 단, 경품을 응모자(C)에게 직접 지급하는 것은 회원사(M)와의 협의로 행하게 된다.In the member company server 200, the application information extraction transmission program is installed (M100), and the application information extraction unit 220 and the application information transmission unit 230 are configured, and the application information extraction unit 220 extracts the application information. When the entry information transmission unit 230 transmits the entry information (M130), it is transmitted to the prize event representative server 100 through the Internet network 300. The application information receiving unit 120 of the prize event representative server 100 receives it (S130) and assigns a unique application number to each application information (S140). The prize event representative server 100 stores the application confirmation information, which is the sum of the application information and the application number, in the application confirmation information DB 125 (S150) and the member confirmation company using the other information transmission and reception unit 140. The server 200 transmits the data to the server 200 (S160). When the deadline of the joint giveaway event is to perform a draw for the application confirmation information of the application confirmation information DB (125) (S170) to save the winning history DB (135) (S180) to the member company server 200 Transmit (S190). Prize event representative (S) pays a prize to the member company (M) or applicant (C) (S200). However, the prizes shall be paid directly to the applicant (C) in consultation with the member company (M).
이상에서 설명한 바와 같이 본 발명은 네트워크를 이용하여 다수의 사이트가 동시에 참여하는 공동경품행사를 행함으로써 다수의 개별 사이트들이 경품행사에 투여하게 되는 비용과 인력을 감소할 수 있어 효과적인 판촉활동을 수행할 수 있게될 뿐만 아니라 회원사의 사이트에 대한 고객의 유치 및 유지 등 고객관리에 좋은 효과를 가져 올 수 있어 빈익빈부익부 현상이 심각한 온라인 비즈니스의 균형발전에 기여할 수 있게 된다.As described above, the present invention can reduce the cost and manpower that a plurality of individual sites administer to a sweepstakes by carrying out a joint sweepstakes in which a plurality of sites simultaneously participate in the network, thereby performing effective promotion activities. In addition, it can have a good effect on customer management, such as attracting and maintaining customers on member companies' sites, so that the rich and poor people can contribute to the balanced development of serious online business.
본 발명은 상술한 특정의 바람직한 실시 예에 한정되지 아니하며, 청구범위에서 청구하는 본 발명의 요지를 벗어남이 없이 당해 발명이 속하는 기술분야에서 통상의 지식을 가진 자라면 누구든지 다양한 변형실시가 가능한 것은 물론이고, 그와 같은 변경은 청구범위 기재의 범위 내에 있게 된다.The present invention is not limited to the above-described specific preferred embodiments, and various modifications can be made by any person having ordinary skill in the art without departing from the gist of the present invention claimed in the claims. Of course, such changes will fall within the scope of the claims.
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