KR20020070217A - Extensive integrated discount network services through basic unit alliances and joint marketing using the Internet. - Google Patents

Abstract

PURPOSE: A broad band unified discount network service through basic unit cooperation and the joint marketing by using the Internet are provided to strengthen the competitiveness of a small merchant by making the small merchant cooperate with a large merchant based on themes and to closely approach customers through the joint marketing with cooperative merchants. CONSTITUTION: Respective merchants form a small unit cooperative relation based on themes. Merchants of similar business types cooperate and bind common articles and services. According to the cooperation of related business types, articles and services are related. Merchants cooperate locally. Through complementary cooperation, articles are bound with other complementary articles. The cooperative relation forms a group of the commercial power of a specific administrative section. The groups of the commercial power form a larger cooperation based on a city. A customer uses all merchants by using one card issued from a specific merchant. The company supports a discount card and joint marketing programs.

Description

Extensive integrated discount network service through basic unit alliances and co-marketing using the Internet. {Omitted}

The present invention relates to a broad integrated discount network service through a basic unit alliance and joint marketing using the Internet. More specifically, the concept of a basic unit is developed into a large unit, and the concept of an intermediate unit is developed in large units. It is about the process by which a city is networked and its effects.

In general, the current sales form of general stores tends to fall into dogmatic management due to individual marketing and subjective management perspectives, and it is gradually losing customers to large companies due to the lack of proper marketing due to the cost and manpower burden of marketing.

For this network, sales and technology need to be viewed from two perspectives.

The beginning of the first sales section is affiliated sales by subunit as shown in FIG.

Figure 1 (a) is an alliance between related companies and this is an alliance between the companies providing the product or related products or related services. The partnerships that can be used are: And (c) are alliances between companies that are geographically close to each other and (d) are cross-industry alliances with complementary characteristics. In this invention, we have introduced a system that takes the business of these small companies as a basis and binds them together into a community.

When FIG. 1 is formed, FIG. 2 is formed and FIG. 3, the largest unit, is formed.

In the second technical field, as a homepage-related field, it provides a space for joint marketing by affiliates by basic unit thus formed. For each constituent nature, for example, in a partnership between related companies, each company has a common theme. It is possible to apply the same marketing among basic unit affiliates of different characteristics, which is a new marketing method that the general companies have not been able to do so far. At this time, the homepage can provide marketing spaces and programs, manage discount cards issued by each company, and send advertisements by e-mail to customer groups that the company wants to send.

Looking at the previous technology in this field, there are coupon method and credit card type of each store in the part using discount card. The coupon method is to print the paper which records the contents of each company in the form of one or one book. As a method of selling or freely paying the user, it has a disadvantage of receiving a lot of time and space constraints. And in the form of issuing a credit card in a single store requires one card per company, it is true that there are 50 cards to use fifty companies, and most of the earning ceremony has not been well received by consumers. In the present invention, by dealing with a single discount card to reduce the discomfort of the card by store and the inconvenience of consumers.

In the homepage management section, the existing homepage was just a promotional page, but the present invention applied management and marketing programs for each promotional unit as well as each promotional unit on the homepage, and applied them to individual marketing and related companies. Marketing was possible.

In the past, the sales division took the form of fragmentary sales, ignoring the characteristics of each other, while in the present invention, it was possible to find common ground in any form to maximize the efficiency of customer sharing and to co-market together.

The present invention is ultimately aimed at creating a competitive small company that can compete with large companies in the economic situation of the Bin-Ik Bin wealthy sector.

Through this, general stores in each city have their own competitive edges and have better customer access through joint marketing with partner companies by theme. In addition, through the customer sharing that occurs in this process, each company has the purpose of seeing the effect of sales increase.

In order to achieve this purpose, a partnership for each theme must be established first, and then a discount card must be issued at each store, and fixed and joint customers must be secured through the card. The homepage section regularly organizes events and focuses on the management of joint marketing.

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Hereinafter, described in detail by the accompanying drawings as follows.

1 is a process in which each company forms an affiliate relationship by subunit due to the classification by theme, and (a) is an alliance between related industries, which is a partnership in which a common product or service is bundled through the medium. Affiliation between linked industries, which is an alliance in which a product or service is connected to each other and is suitable for the next consumption destination. (C) is an alliance between geographically close locations or geographically related industries. ) Is a complementary alliance that binds together other products or services that are necessary to sell a product or service.

In the next step, these alliances are gathered, and the intermediate state of FIG. 2 becomes a partnership state, which is an aggregate of commercial rights corresponding to an administrative district or an equivalent administrative district.

3 is a state in which the aggregates of FIG. This is also called an urban unit, and this is how the network of a city is formed. So basically, large-scale alliances, or urban units, are the final component of the invention, and when these cities are gathered together, it becomes a network that unites larger regions.

Figure 4 is a utilization of the consumer who is issued a card from the A company using another merchant company, which is also a utilization that allows consumers outside the sub-unit to live in the sub-unit of other regions.

5 is a table showing the relationship between the company, the company and the consumer, the content of the company (invention company) provides a series of programs mentioned above to the company, support discount cards, as well as the production of promotional pages on the homepage mentioned above Provide a co-marketing program. And it manages consumer's information and uses it as e-mail data when marketing company or small unit.

In addition, a service is provided to consult each company with the knowledge gained from the process management.

The company provides the company's contents and products with photographs, issuance of cards, and consumer information recorded at the time of card issuance.

In the relationship between a company and a consumer, the company sells at a discounted price, issues a card, and the consumer purchases a product or service at the discounted price and provides the consumer's information.

In the relationship between the company and the consumer, the consumer can use the homepage to live an economic life, and by using additional services provided by the company, a more reasonable economic life can be achieved, and the company can provide consumers with sound and helpful information about consumption. Provide information to provide a convenient consumer life.

6 is a diagram comparing the existing sales form with the new sales form that the invention will bring. (A) The existing sales form is a form in which the sales and marketing are conducted 1: 1 by the consumer and the company. This is a picture where a lot of customers and many companies have a relationship with the company and the Internet, so that consumers can receive a lot of information from many places, and companies can share the customers of many stores and achieve management innovation through ties with related companies. The program is represented as a picture.

7 is a picture of the role of the homepage between the consumer and the company can be seen how the above series of processes can be developed through the space of the homepage and the Internet.

The effect of the above invention is that existing small companies share customers through natural alliances and conduct joint marketing for each theme, so that companies can secure competitive edge to meet large stores and bring management innovation to ensure normal sales behavior under any circumstances. By combining a number of coupons and cards issued by a single store in one piece, it can bring cost savings to businesses and enable consumers to enjoy convenient and economical economic life.

Claims (1)

Extensive discounts through basic unit alliance In the invention of network marketing and co-marketing using the Internet, customer sharing sales method through small-scale partnership sales for each theme. Business method Sales method that combines all coupons and each store's card into one discount card Formation process of integrated discount network system for each city formed by the above method.