JP6069660B2 - How to advertise service facilities - Google Patents

Description

In the present invention, an advertising service provider determines a winner from among applicants for recruitment of service facility monitors, provides a free use experience service of the service facility to the winner, and receives an experience report created by the winner as an advertising medium. It is related with the advertisement method of the service facility which advertises the said service facility by putting on.

Conventionally, various advertising systems for advertising service facilities using e-mails have been proposed. In this advertising system, if the service facility provider sends such an e-mail, it is necessary to collect many e-mail addresses. For this reason, for example, a questionnaire page with an e-mail address entry field must be placed on the service facility provider's website (see, for example, Patent Document 1).

JP 2003-187143 A

However, in such a conventional advertising system, the collected e-mail addresses reflect the feelings of users interested in the service facility, and are extremely valuable as information for acquiring customers. However, it remains uneasy for the user whether the service facility of the garden is an objective and practical service. For users who spend a lot of money on the use of the service facility, it is necessary to identify and use the service facility. It cannot be decided immediately. On the other hand, in order to increase access to a website introducing service facilities, it is necessary to make efforts to increase the contents of the website and to put banner advertisements on the portal site at a high cost.

There is also a method in which advertisements for service facilities are posted in an e-mail magazine so that many users can distribute the advertisements. In this case, it is necessary to pay a high advertising fee, and the advertisement of the service facility is buried in the article of the e-mail magazine or the advertisement of another company, so the user often overlooks the advertisement, and as a result, it is not necessarily It's not an efficient advertising method.

The present invention solves the above-described conventional problems, and the purpose of the present invention is to select a winner from among users who applied for a questionnaire conducted on an advertising medium, A service facility promotion method that allows service facilities to be advertised by making it possible to receive the service experience service at no charge and publishing reports created by winners based on this use experience on advertising media. It is to provide.

In order to achieve the object, the service facility promotion method according to the present invention determines a winner from among users who have applied for recruitment of free experience monitors of facilities distributed by advertisement service providers through advertisement media, Advertising the service facility from the server to the winner and the service provider through the user terminal and the service provider side terminal, and urging the service provider to send a facility use ticket to the winner The method , wherein the server performs temporary member registration of the user terminal applied through the network based on the advertising medium for recruiting the free trial monitor of the facility, and notifies the user terminal that the member has been registered after address authentication of the user terminal, Along with the user ID and password input from the user terminal upon receiving this member registration notification, the service provider After receiving the selection of the facility and the questionnaire information about the selected facility, the user terminal is notified of the application confirmation email, and after the notification of the application confirmation email, the winner of the free trial monitor of the facility to be used is determined, and the winning result Is notified to the winner through the user terminal, and the service provider is notified of information related to the winner and the desired date of experience of the winner through the service provider side terminal, and the experience acceptance date determined by the service provider is referred to. The experience date is determined, the determined experience date is notified to the winner through the user terminal, and the service provider is notified through the service provider side terminal, and the service provider is monitored by the winner It is characterized by prompting the sending of facility use tickets.

With this configuration, the server performs temporary registration, address authentication, and registration (main registration) of the user who applied by looking at the advertisement medium for recruiting the free trial monitor through the user terminal, and login by access from the user terminal. It encourages registered members to select facilities and respond to questionnaires, and makes available questionnaire information available for marketing searches.

After confirming the application, a winner and a lost winner are determined from among the registrants, and a registration mail indicating that the winner has been registered is transmitted to the winner who is the user. Deliverers will receive a lost mail and will receive special information if necessary. The winner's name is disclosed on an advertising medium such as a magazine or a homepage, or announced on Facebook (registered trademark). Then, the desired date of experience is communicated to the service provider, a notification of a convenient experience acceptance date is received from the service provider side, and an e-mail for confirming the experience acceptance date and the confirmation is sent from the server to the user terminal of the winner. To do.

Further, the contents of the schedule confirmation are communicated to the service provider again, and the winner who is the user is requested to mail (send) the facility use ticket. The winner will bring the facility use ticket to the facility on the day the experience is received and receive the prescribed facility use service. In this case, one week before the experience, a winner confirmation email and a report creation request are made, and a confirmation email is sent to the service provider. Then, send an e-mail to the winner one day before the experience.

On the other hand, the user (winner) who has experienced the use of the facility creates an experience report after returning home. The server registers this in the report database. The server checks this report, decides the page-up date for magazines and various sites, notifies the winners and service providers about the site up through the network, and notifies on Facebook (registered trademark). .

Also, the service facility promotion method according to the present invention is characterized in that the advertisement service provider transmits a reminder email to the user terminal when the winner is not notified of the application confirmation email even after the membership registration is completed. And Thereby, it is possible to urge the user who has not yet applied for the free trial monitor due to indifference or forgetting, despite being registered as a member, to call attention to the application.

Further, the service facility advertising method according to the present invention is based on whether or not the winner's decision has answered all the question items in the application questionnaire and / or whether the number of characters in the description item is large. It is characterized by. As a result, it is possible to preferentially win a user who has a strong willingness to apply and experience an accommodation and who is less likely to abstain, and to obtain a more detailed and objective experience information questionnaire.

On the other hand, when the registration of the winner is not confirmed within the time limit, the advertising service provider raises the user of the winner and makes a winning notification to the user through the user terminal. Thereby, it is possible to determine the next winner of the user who has a strong willingness to apply and experience the facility use and is less likely to abstain, and to obtain an experience information questionnaire to be used for advertising the facility.

According to the present invention, a winner selected from among users who applied for a questionnaire on an advertisement medium can receive a free facility use service, and a report created based on the facility use experience is posted on the advertisement medium. By doing so, it will be possible to contribute to the promotion of service provision facilities and acquisition of customers.

The present invention has been briefly described above. The best mode for carrying out the present invention will be described below in detail with reference to the accompanying drawings.

1 is a block diagram conceptually showing an advertisement service system for a service facility according to an embodiment of the present invention. It is a system flow figure for demonstrating operation | movement of the advertisement service system in FIG. It is a system flow figure showing the site up procedure of the accommodation experience report in the embodiment of the present invention.

Hereinafter, a service facility advertisement service method according to an embodiment of the present invention will be described with reference to the drawings. Hereinafter, a case where the facility provided by the service provider is an inn (including a hotel) will be described.

FIG. 1 is a block diagram showing a service facility advertisement service system according to the present embodiment. This service facility advertisement service system is a system that functions under conditions including a user terminal 12 connectable to the Internet 11, a service provider side terminal 13 such as an accommodation facility, and a server 14. In FIG. 1, one user terminal 12 and one service provider side terminal 13 are shown as representatives, but in reality, a plurality of terminals 12 and 13 are connected to a communication network, here the Internet 11. It is what.

The user terminal 12 has a web browser and can display a web page received from the server 14 as well as an e-mail received from the server 14 with a mailer. The user terminal 12 is a personal computer or the like used by a user who applies for a free trial (accommodation) monitor distributed by an advertising service provider using an advertising medium. Similarly, the service provider side terminal 13 has a web browser and can display a web page received from the server 14 as well as an e-mail received from the server 14 with a mailer. ing. The service provider side terminal 13 is a terminal such as a personal computer used by a service provider of an inn that is a target of a free trial monitor.

The server 14 is a server that manages a free accommodation service, and has a web page generation, an e-mail generation, a transmission function, and a database management function. In addition, this server 14 confirms the identity of the user who applied for the recruitment of the free accommodation monitor distributed by the advertising service provider through the advertising means, member registration, questionnaire request and collection, determination of the winner, notification of winning to the user terminal 12, accommodation The service provider is requested to determine the trial date, the winner information to the service provider side terminal 13 and the accommodation experience date, and the delivery of the accommodation ticket to the winner.

This server 14 is a user database (user DB) 15 for storing information of users who have applied for recruitment of free trial monitors, specifically, user IDs, passwords and email addresses of winners selected from applicants, accommodation experiences Service provider database (service provider DB) 16 for storing a series of accommodation information including user information, experience schedule information, and the like, and a service facility including a facility ID, a password, and an e-mail address. And a facility database (facility DB) 17 for storing information such as an accommodation plan, a report database (report DB) 18 for storing report information, which will be described later, and a communication record between the server 14, the user terminal 12, and the service provider side terminal 13. A communication record database (communication record DB) 19 is stored.

Next, a service facility advertisement method using the service facility advertisement service system configured as described above will be described. In accordance with the arrangement with the service provider, the advertisement service provider uses an accommodation facility provider (hereinafter abbreviated as a service provider) in advertising means including advertisements on newspapers, magazines, website homepages and postings on Facebook (registered trademark). Advertise advertisements for free accommodation (free trial) monitors at this facility. A user who is interested in the free accommodation monitor accesses the website of the server 14 owned by the advertising service provider on the user terminal 12 connected to the Internet 11 by referring to the address described in the advertisement. .

The user enters a nickname, e-mail address and password according to the guidance on the website, and temporarily registers the membership. This temporary registration information is stored in the user database 15 of the advertising service provider. Since this temporary registration information is immediately returned to the user terminal 12 by e-mail, the user can confirm the temporary registration. Also, the confirmation information by the user is returned to the server 14, and the server 14 can authenticate the temporary registration information. In addition, the server 14 accumulates a data communication record including an error code related to a failure in receiving various information with the user terminal 12 for this authentication in a communication record database (not shown). And can be referenced when debugging information.

In this way, the server 14 confirms the user's authentication and registers the user in the user database 15 as a main member. This registration completion notification is transmitted to the user terminal 12 by mail through the user terminal 12. In this case, if the user registered as a temporary member has not received authentication of the address or the like and has not yet performed the main registration procedure, the server 14 performs the main registration procedure within the registration deadline with respect to the user terminal 12. Send reminder emails to remind you.

Next, a user who becomes a member of this registration logs in by writing a predetermined ID and password on the user terminal 12, and is in a plurality of service provider facilities (hotels) advertised on the website. In addition to selecting one, answer the questionnaire for the application and apply. Facility information of the service provider is stored in the service provider database 6. This questionnaire requires the user to fill in necessary questionnaire items in addition to the date of birth, gender, and occupation. The server 14 confirms that the selection information and questionnaire of these hotels have been entered, and accepts the application. Various types of information obtained here are stored in the user database 15. In addition, the questionnaire information obtained here is separately used for consulting work etc. as information for marketing research.

When the server 14 accepts the application, the server 14 transmits an application confirmation email to the user terminal 12. Then, the advertising service provider selects a winning candidate from among the applicants, and at the same time determines the winner. Furthermore, a winning mail and a winning mail are created for the winner and the winner. If necessary, another preferential information can be added to the lost mail.

Subsequently, the advertising service provider selects a winner and registers the winner in the user database 15. The selection criteria for the winners are determined based on whether or not all the questions in the questionnaire have been answered, whether or not the number of characters in the description items is large, and the top 10 players that match these criteria are selected, for example. In this case, it is conceivable that a decliner may appear, so that the winner of the third place is recorded on condition that duplicate winners are avoided.

In this way, after registering the winner, the server 14 transmits a winning email through the user terminal 12, and records and manages the winner information such as the name, telephone number, and desired date of experience of the winner. The result is notified to the user terminal 12 of the winner and the service provider side terminal 13 of the service provider. In parallel with this, a loss mail is transmitted to the user terminal 12 of the loser, and Facebook (registered trademark) announces the loss. In addition, the winner is encouraged to participate in the above-mentioned preferential information, for example, recruitment of monitors such as preferential services for using leisure facilities such as amusement parks.

If the winner does not enter the key for the registration procedure within a predetermined period, the server 14 transmits a reminder mail to the winner. If registration is not made despite this prompting, the runner-up is advanced and the winner is notified to the runner's user terminal 12 according to the same procedure as described above. In addition, the service provider receives notification of the winner information including a plurality of desired dates of experience, determines the experience acceptance date within a predetermined period (for example, within 3 business days), and the server through the service provider side terminal 13 14 is notified. Based on this notification, the advertising service provider confirms the experience acceptance date, and notifies the winner through the user terminal 12 from the server 14.

In addition, the advertisement service provider notifies the service provider side terminal 13 by mail transmission of the confirmed experience acceptance date and a request for shipping (mailing etc.) to the winner of the accommodation ticket through the server 14 for reconfirmation. The service provider side terminal 13 receives the notification and, after confirming the accommodation experience date, sends out the accommodation ticket to the winner by mail or the like. Here, the service provider may not have an accommodation ticket. In this case, the advertising service provider creates an accommodation voucher and sends it to the service provider. The service provider stamps the received accommodation voucher and then sends it to the winner. As a result, the winner can present this accommodation ticket to the service provider on the accommodation experience day, and can have a free accommodation experience.

On the other hand, for example, one week before the accommodation experience date, the advertising service provider provides the URL of the server 14 for the confirmation mail and report registration that the accommodation date is approaching from the server 14 through the user terminal 12 to the winner. The same content mail is transmitted to the service provider side terminal 13. In addition, a “go to go” email is sent to the user terminal 12 of the winner on the day before the accommodation experience date. Then, on the day of the accommodation experience, the winner will experience the accommodation and absorb various information for creating the report.

On the other hand, the advertising service provider transmits a sankyu mail (thank you mail) and report registration URL for participating in the experience from the server 14 through the user terminal 12 to the winner who has returned home after completing the accommodation experience. Therefore, the winner creates an accommodation experience report and transmits it to the server 14 through the user terminal 12. The contents of this report include impressions, photographs and hotel evaluations, and are stored in the report database 18. Further, the advertisement service company stores the evaluation information of the accommodation (service providing facility) evaluated by referring to this report in the facility database 17. The advertising service provider creates an original back report with reference to the report and notifies the service provider via the service provider side terminal 13.

Further, the advertising service provider checks the contents of the report including the back report, sets the posting up date on the advertisement medium, and the user through the user terminal 12 and the service provider side terminal 13 on the day before the up date. Notifying the winner and the service provider that the posting is up, and sending a thank you mail together. As a result, the report information is posted on the advertising medium or notified on Facebook (registered trademark) or the like.

As described above, in the service facility advertisement method according to the present embodiment, the advertisement service provider registers the temporary member of the user terminal 12 applied through the network based on the advertisement medium for recruiting the free trial monitor, and the user terminal 12 The user terminal 12 is notified that the member has been registered after the address authentication, the user ID and password input by the user terminal 12 in response to the membership registration notification, and the selection of the facility of the service provider and the questionnaire regarding the selected facility. After receiving the information, the user terminal 12 is notified of the application confirmation email, and after receiving the application confirmation email, the winner of the free trial monitor is determined, and the winner is notified to the winner through the user terminal 12, Information on the winner and the desired date of experience of the winner are serviced through the service provider side terminal 13. The service provider is notified, the experience reception date determined by the service provider is referred to, the experience date is determined, the determined experience date is notified to the winner through the user terminal 12, and through the service provider side terminal The service provider is notified, and the service provider is prompted to send the facility use ticket to be monitored to the winner.

As a result, the winner selected from the users who applied for the questionnaire on the advertising medium can receive free facility usage service, and the report questionnaire result based on the facility usage experience is posted on the advertising medium, and the service It can also be provided to providers and reflected in the promotion of customer service facilities and customer service.

The present invention allows a winner selected from among users who applied for a questionnaire to receive a free trial service, posts a report created by the winner based on the free experience on an advertising medium, and It is effective for the promotion method of service facilities, etc., in which a questionnaire created by a winner is put on an advertising medium to promote the facility.

11 Internet (Communication Network) 12 User Terminal 13 Service Provider Terminal 14 Server 15 User Database 16 Service Provider Database 17 Facility Database 18 Report Database 19 Communication Record Database

Claims (4)

The winner is determined from the users who applied for the recruitment of the free trial monitor of the facility distributed by the advertising service provider through the advertising medium, and the winner and the service are provided from the server through the user terminal and the service provider side terminal. A service facility advertising method for notifying each of the service providers and urging the service provider to send a facility use ticket to the winner, wherein the server is an advertising medium for recruiting facility free experience monitors The temporary registration of the user terminal that has applied through the network is performed, and the user terminal is notified after the address authentication of the user terminal, and the user ID and password input from the user terminal upon receiving the membership registration notification are received. Received a selection of the service provider's facility and questionnaire information about the selected facility In notify applicants confirmation e-mail to the user terminal,
After the notification of the application confirmation e-mail, the winner of the free trial monitor of the facility to be used is determined, and the winner result is notified to the winner through the user terminal, and information on the winner and the desired date of experience of the winner are provided. The service provider is notified through the user side terminal, the experience date is determined with reference to the experience acceptance date determined by the service provider, the determined experience date is notified to the winner through the user terminal, and the service is provided. A service facility advertisement method characterized by notifying a service provider through a terminal on the customer side and urging the service provider to send a facility use ticket to be monitored to the winner. The advertising service provider, wherein, when after completion of membership registration even without application confirmation notice to the server, service of claim 1, wherein the user terminal and transmitting the remind mail from the server How to advertise the facility . 2. The service facility advertisement according to claim 1, wherein the determination of the winner is made based on whether or not all the question items of the questionnaire are answered and / or whether or not the number of characters in the description item is large. Way . 2. The service facility advertising method according to claim 1, wherein if the registration of the winner is not confirmed within a time limit, the user of the runner-up is advanced and the winner is notified through the user terminal. .

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