KR20030012317A - Method of automatically accounting differential advertisement price in proportion to sale price of goods - Google Patents

Abstract

PURPOSE: A method for automatically calculating an AD(ADvertisement) charge applying a differentiated AD charge according to a dealing price in the AD contents is provided to automatically produce the differentiated AD charge according to the dealing price in the AD contents and a bulletin period on an Internet environment. CONSTITUTION: If an advertiser selects an AD style and the AD copy, an automatic AD charge calculation program appoints a basic AD charge of the corresponding AD style and dealing price range by extracting the calculable dealing price from the AD copy and producing the AD charge for the calculable dealing price of each bulletin period(204). The automatic AD charge calculation program receives the bulletin period from the advertiser(206). The automatic AD charge calculation program decides a final AD charge by considering the basic AD charge, the bulletin period and an additional AD charge(207). If the advertiser pays the final AD charge through a payment method, the automatic AD charge calculation program approves the payment(208).

Description

Method of automatically calculating the advertising costs that can be applied to the differential advertising costs according to the sale price in the advertising content {Method of automatically accounting differential advertisement price in proportion to sale price of goods}

The present invention relates to a method for automatically calculating advertising costs that can be applied to advertising costs according to the selling price in the advertising content and a computer-readable recording medium having recorded thereon a program for realizing the above method. It is used to apply the advertising fee charged to the consumers who place the advertisements according to the selling price and the period of advertisement when delivering the information on the sale of the consumer to the readers through advertising media (newspaper or the Internet, wireless Internet, or other information transmission media). That's how.

In other words, the present invention is provided by the advertiser operating a service business that delivers the information for sale to consumers through advertising media (newspaper or the Internet, wireless Internet, other information transmission media) from advertisers who want to display advertisements. Automatic advertising costs are calculated.

Conventionally, in the case of delivering information for sale to readers through an advertising medium, the advertiser directly visits or orders on the telephone, and a quotation (advertising fee) for this is presented.

However, the popularization of the use of the Internet has a rapid development of information and communication, as well as an absolute influence on all industries, and the entire global village is changing into a globalization of large information.

In general, a web browser mainly applied to the World Wide Web (WWW) is a tool widely used in the Internet field, and is provided as an easy-to-use and easy-to-access tool. Using a browser, you can easily exchange or retrieve information between remote locations.

Therefore, there is an urgent need for a method for automatically calculating a quote (advertising fee) for the information requested for sale through the network.

Ad spend is usually paid based on the nature of the ad (size, location of exposure, method of exposure, etc.) and the duration of the ad. However, for an advertisement for a particular property, such as real estate, automobiles, merchandise sales, auctions, bidding, etc., an advertisement fee price policy may be used in which advertising costs are separately set according to the value of the sale.

The method of calculating the advertising cost is largely classified into the advertising cost calculation method according to the size and publication period of the advertisement, and the advertising cost calculation method according to the selling price and the publication period. In particular, the present invention will be discussed with respect to the advertising cost calculation method according to the sale price and publication period.

Conventionally, a counselor who receives an advertisement has been pursuing a method of determining a sale price of an advertisement and manually receiving an advertisement fee according to a designated price tag and inputting it into a computer system. However, in this case, subjectiveness of the receiver is involved, which leads to many problems. In particular, in the case of a line advertisement of a living information newspaper, the reception is so large that it is in a state where management is impossible. Problems caused by this are as follows.

First, advertising costs are not kept constant due to the involvement of receptionists.

Second, companies do not verify whether the advertising staff is reasonable in setting advertising costs.

Third, the customer cannot know the advertising costs without consulting the receptionist.

Fourth, the receptionist should calculate the advertising fee. Therefore, in the form in which the customer directly handles the reception work such as the Internet, the advertisement cost is not immediately set at the reception stage.

Due to this problem, each company is unable to apply the advertising costs according to the sale price and publication period in the form of leakage of sales according to the receptionist's subjective processing and the customer's direct advertisement reception processing such as the Internet.

Therefore, by changing the function of the advertisement reception program, and automatically granting advertising costs according to the sale price and posting period, the employee's control is not involved, thereby preventing the transparency of the advertising costs and the employee's misconduct, It is necessary to use the direct Internet or wireless Internet to receive advertisements in the form of differential advertising costs according to the sale price and the period of publication, and to make payments for the advertising costs set at the same time as the input. do.

The present invention has been proposed in order to meet the above requirements, and realizes an automatic method of calculating the advertising cost and the method for automatically calculating the differential advertising costs in accordance with the sale price and posting period in the advertising content in the Internet environment Its purpose is to provide a computer readable recording medium having recorded thereon a program.

In addition, the present invention provides a method for automatically calculating the advertising cost for allowing the payment of the advertising fee determined at the same time as the input on the Internet (or wireless Internet) and a computer-readable recording medium recording a program for realizing the method. Has a different purpose.

1 is an exemplary configuration of a hardware system for automatic calculation of advertising costs to which the present invention is applied.

2 is a flowchart illustrating an exemplary method for automatically calculating an advertisement cost according to the present invention.

Figure 3 is an embodiment flow diagram for the process of calculating the selling price in the text of the automatic advertising cost calculation method according to the present invention.

Figure 4 is an embodiment explanatory diagram showing a for sale type selection screen used in the present invention.

FIG. 5 is a diagram illustrating an example of an ad text reception screen (a list of ad text input items according to a property type) used in the present invention. FIG.

Figure 6 is an embodiment explanatory diagram showing a list of addition methods according to the type of property used in the present invention.

7 is a diagram illustrating an embodiment of a list of advertisement costs according to a sale type and a sale price used in the present invention.

* Explanation of symbols for the main parts of the drawings

10: user terminal (advertiser provider system) 20: information providing server (web server)

30: Database

In order to achieve the above object, the present invention provides a method for calculating an advertisement fee charged to an advertiser displaying an advertisement when delivering information for sale through an advertisement medium, wherein the advertiser selects an advertisement type and inputs an ad text. Then, the automatic advertising cost calculation program extracts the selling price that can be calculated from the advertisement text of the corresponding advertisement, and calculates the advertising cost for each serving period from the selling price that can be calculated to specify the basic advertising cost suitable for the range of the corresponding advertisement type and the selling price. First step; A second step in which the automatic advertisement cost calculating program receives an advertisement period from an advertiser; And a third step of automatically calculating the advertisement cost in consideration of the basic advertisement cost, the advertisement period, and the additional advertisement fee.

In addition, the present invention is characterized in that the advertiser further comprises a fourth step of approving the payment, the program automatically calculates the advertising costs, if the final advertising costs through a predetermined payment means.

On the other hand, the present invention, when the advertiser selects the advertisement type and inputs the ad text to the automatic cost calculation system equipped with a processor, extracts the sale price that can be calculated from the ad text of the corresponding advertisement, and for the sale price that can be calculated A first function of calculating an advertisement fee for each serving period and designating a basic advertisement fee suitable for a range of an advertisement type and a sale price; A second function of receiving an advertisement serving period from an advertiser; And a computer readable recording medium having recorded thereon a program for realizing a third function of determining a final advertising cost in consideration of the basic advertising fee, the advertisement period, and the additional advertising fee.

The present invention also provides a computer-readable recording medium having recorded thereon a program for realizing a fourth function of approving a payment when an advertiser pays the final advertising fee through a predetermined payment means.

The present invention changes the function of the advertisement reception program, and automatically assigns advertising costs according to the selling price and posting period, thereby preventing the employee's involvement and preventing the transparency of the advertising costs and the employee's misconduct, even without the help of the employee. By using this direct Internet or wireless Internet, it is possible to receive advertisements in the form of differential advertising costs according to the sale price and publication period, and to make payments on the advertising charges set at the same time as the input on the Internet or wireless Internet.

In the present invention, it is assumed that the advertising cost is automatically determined according to the sale price and the posting period.

Through this, the present invention improves the method of determining the advertising cost according to the selling price according to the judgment of the person, and automatically calculates the advertising cost according to the selling price by an automated computer system. Therefore, it is possible to give an objective and transparent advertising costs because the human subjective is not involved, and the processing of the work can be proceeded quickly. In addition, even in a system in which advertisers can directly apply for advertisements without the help of an advertising company, such as the Internet or wireless Internet, it is possible to give an advertisement cost differentiation method according to the selling price.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is an exemplary configuration of a hardware system for automatic calculation of advertising costs to which the present invention is applied.

As shown in the figure, the hardware system for automatic calculation of advertising costs that can apply the differential advertising costs in accordance with the sale price and publication period in the advertising content, the user terminal (advertiser system) for matching the service user (advertiser provider) (10), and the service user accesses the advertisement cost calculation service website through the information communication network (preferably the Internet, the wireless Internet, etc.) to the user terminal 10, the transaction price and posting period stored in the database 30 Accordingly, it is composed of an information providing server (web server) 20 that provides a service user with an advertising cost calculated on the basis of an automatic advertising cost calculating program that automatically calculates advertising costs differentially.

Here, the information communication network such as the Internet and the wireless Internet connects communication lines between the user terminal (advertising provider system) 10 and the information providing server (web server) 20 so that data communication related to the advertisement cost calculation service is performed. Set up the connection.

Of course, it is apparent that the user terminal 10 can access the information providing server 20 through a dedicated line, a public communication network (PSTN), a mobile telephone network, as well as the Internet and the wireless Internet.

Here, the user terminal 10 is a terminal having a web browser, and the advertisement calculation data (ad text input item list according to the type of listing, the addition method list according to the type of sale, the list of advertising costs according to the type and price of sale) A mobile communication terminal, such as a personal computer (PC), a cellular phone or a PCS phone, having a function of displaying, including a communication mediation device (for example, a modem), a monitor, a keyboard (or a keypad), and the like. IMT-2000 It may be obvious that the mobile terminal may be a next generation mobile communication terminal such as International Mobile Telecommunication (UMTS) or Universal Mobile Telecommunication Service (UMTS), Personal Digital Assistants (PDAs), notebook computers, or the like.

The user terminal 10 displays the advertising cost calculation data provided by the automatic advertising cost calculation program provided from the information providing server 20 when using the advertising cost calculation service on the screen, and confirms the advertising cost calculation data provided from the information providing server 20. When the service user selects the corresponding content, the corresponding key signal is output to the information providing server 20.

The information providing server 20 outputs the advertisement cost calculation data held in accordance with the communication connection of the user terminal 10 service user to the corresponding user terminal 10, and for the corresponding contents by the user terminal 10 service user. When the key signal is input, the advertisement cost calculation data provided by the advertisement cost automatic calculation program is output to the user terminal 10.

Here, the automatic advertisement cost calculation program shown in the form of an icon is continuously followed as the user of the user terminal 10 logs in, and appears on every screen or a specific screen to display data necessary for the advertisement cost calculation service for the service users. 30), information previously stored in the database 30 is processed into advertisement cost calculation data to the corresponding service user and provided to the user terminal 10. At this time, the automatic advertising cost calculation program may be installed as a dedicated program in the user terminal 10, the automatic advertising cost calculation program may provide the corresponding advertising cost calculation data by accessing the information providing server 20 according to the request of the service user. It is self-evident.

The information providing server 20 may additionally include a security system, a payment and authentication system, a community, etc. in addition to the advertisement cost calculation service website, and manages a database 30 that stores data related to the automatic advertisement cost calculation service.

When the service user requests the advertisement cost calculation by using the automatic advertisement cost calculation program when accessing the advertisement cost calculation service website, the information providing server 20 automatically calculates a quotation (advertisement cost) for the requested advertisement.

The database 30 stores advertisement cost calculation data such as a list of input items for advertisement according to the type of sale, a list of addition methods according to the type of sale, a list of advertisement costs according to the type of sale and the sale price.

For reference, a description of the dedicated advertisement cost automatic calculation program for the convenience of the service user is as follows. Hereinafter, a description will be given of the installation, membership registration, program execution and usage of the dedicated advertising cost automatic calculation program.

First, the installation process of the automatic advertisement cost calculation program will be described. The service user accesses the advertisement cost calculation service website provided by the information providing server 20 through the user terminal 10 and installs the installation program on his user terminal 10. Download to

After the download is completed, the program automatically installs the automatic advertising fee calculation program, and during the installation process, the member registration step is entered to enter a payment method, address and other options such as name, password, credit card, direct debit and electronic money. . At this time, if the member already registered in the advertising cost calculation service website, the membership registration step is replaced by simply entering a password to confirm the membership. Of course, the above member registration process is only one example, it is obvious that it can be added, changed, deleted.

Advertising cost automatic calculation program in connection with the information providing server 20 during the installation process, automatically transmits the member registration information to the information providing server 20, the information providing server 20 gives the member an internal identifier (ID) do.

Here, the member may automatically set the advertisement cost calculation program automatically when the computer is connected to the communication, or set to be executed when the icon on the desktop is clicked.

When setting the network of the dedicated advertisement cost automatic calculation program, a method in which the user terminal 10 is automatically connected when the Internet is connected may be used. This is for users who have difficulty in computer or internet communication. When the user accesses the Internet by running a web browser, the advertisement cost automatic calculation program automatically detects this and executes the program by itself. For example, if you use a cable modem or an Asymmetric Digital Subscriber Line (ADSL) subscription rather than a telephone modem, you will usually be connected to the local area network (LAN) as well as the computer. Even if you don't know your computer, just boot your computer to use the automatic cost calculator.

As the advertisement type, it is preferable that the information is a simple information delivery advertisement without any special reward to the user.

However, if the target of the advertisement is a PC user or a mobile terminal user, the mileage advertisement that is discounted when purchasing the product of the advertiser by receiving the mileage corresponding to the advertisement posting time, in order to increase the participation of the advertisement of the member, and the advertisement window By participating in events such as quizzes delivered through the event, you can receive event-based advertisements that can receive certain rewards, such as prizes, advertisements posted, order specific information about the product, or buy instant products. It may be. However, it is not limited to such advertisement.

Meanwhile, the area of advertising means a category of a product or service that an advertiser wants to advertise, such as category division in a general shopping mall. For example, real estate, automobiles, merchandise sales, auction, bidding, beauty / clothing, Furniture, health food, flowers, agricultural products, office supplies, adult products, movies, music, drinks / alcohol, automobiles, sundries / household goods, general appliances, computers, etc., but is not limited thereto.

The advertiser may directly designate the type and area of each advertisement and transmit it to the information providing server 20, or the advertiser sends only the advertisement contents to the information providing server 20 and the information providing server 20 analyzes the advertisement contents. It is obvious that the data can be stored in the database by dividing by area and type.

Then, the advertisement cost automatic calculation program will be described in more detail.

2 is a flowchart illustrating an exemplary method for automatically calculating an advertisement cost according to the present invention.

As shown in FIG. 2, in the method for automatically calculating an advertisement cost according to the present invention, first, a customer and an employee (hereinafter referred to as an inputter) click the item type selection button 40 on the item type selection screen of FIG. 4 with a mouse. If you select the type of property (real estate, automobile, household goods, job listings, etc.) (201), the automatic advertising cost calculation program presents a list of ad text entry items (ad text receiving screen) according to the type of sale in Figure 5 ad text Induce an input (202).

As shown in FIG. 5, the ad text reception screen (a list of ad text input items according to the type of the article) includes an ad text reception order 51, an auto superscript 52, an ad text input box 53, and an auto subscript ( 54).

Subsequently, when the inputter inputs the ad text according to the input item (203), the automatic advertisement cost calculating program extracts the sale price from the ad text by referring to the list of addition methods according to the type of sale of FIG. 6 (204), and FIG. The advertisement cost for each publication period is calculated by referring to the advertisement cost list according to the trading type and the selling price (205).

Next, when the inputter selects the advertisement period (206), the advertisement expense for the publication period is determined by referring to the advertisement cost list according to the selling type and the selling price of FIG. 7 (207).

Finally, the customer pays the determined advertising cost (208), and the advertising cost calculating process ends.

Now, a process 204 of extracting the sale price from the ad text of the above method will be described in more detail with reference to FIG. 3.

3 is a flowchart illustrating an example of a process of calculating a selling price in an ad text of an automatic method for calculating an advertising cost according to the present invention.

As shown in FIG. 3, the process of calculating the selling price in the ad text 204 first configures the ad text input by the inputter according to the input item in an array of items (301), and the " sales price " "," Addition method "," number "is initialized (302).

Then, it is determined whether the nth item is a 'number' (303). If the nth item is a 'number', the number is temporarily stored (304), and the next nth item is executed (314). On the other hand, if the n th item is not a 'number', it is analyzed whether the n th item is a 'unit' (305).

As a result of the analysis, if the nth item is 'unit', the unit is converted into an amount by conversion (306), and after the 'number' is initialized (307), it is checked whether there is a specified addition method (308).

As a result of the check, if there is no specified addition method, the next nth item is executed (314).

As a result of the inspection, if there is a specified addition method, the addition method is applied (311), and after the initial amount is initialized (313), the next nth item is executed (314).

As a result of the analysis (305), if the nth item is not 'unit', it is determined whether the nth item is 'type' (309), and if the nth item is 'type', it is checked whether there is a calculated amount (310). ).

As a result of the inspection, if there is a calculated amount, the addition method is applied (311), after the amount is initialized (313), and the next nth item is executed (314).

As a result of the inspection, if there is no calculated amount, the application addition method is designated (312), and the next nth item is executed (314).

As a result of the determination (309), if the nth item is not 'type', the next nth item is executed (314).

Next, it is analyzed whether there is an nth item (315), and if there is an nth item, the process proceeds to step 303, in which it is determined whether the nth item is a 'number'. However, if there is no nth item, by calculating the selling price (316), the process of extracting the selling price from the ad text ends.

Based on the above-described method, a method of dividing into a case where an employee receives an advertisement and a case where an advertiser directly inputs on the Internet (or wireless Internet) is described.

First, let's look at a case where an employee receives an advertisement.

For the sake of convenience, an advertisement reception process related to real estate (apartment sale) will be taken as an example.

When the employee inquires about the type of advertisement to be displayed by the advertiser, selects the apartment sale 41 by clicking the item type selection button 40 on the item type selection screen as shown in FIG. 4, and inputs an ad text according to the item type. Advertisement that composes the ad text reception screen as shown in FIG. 5 by bringing the ad text reception order (51), the auto superscript (52), and the auto subscript (54) corresponding to the apartment sale from the item list (the ad text reception screen). A text input derivation work is performed (202).

Thereafter, in FIG. 5, the employee receives the ad text in the ad text input box 53 through the advertiser and the question and answer. When the input of the ad text is completed, the sale price consisting of numbers and letters in the input ad text is extracted from the ad text (204) and converted into a numerical sale price that can be calculated.

The process of extracting the sale price 204 from the ad text will be described in more detail as follows.

Through the step 301 of constructing an ad text into an item array, the selling price (combined with '150 million' as a simple example) is inputted by combining numbers and letters. Letters, numbers, or symbols, such as hawks, '1', 'billion', '5', and 'cheon' are classified and arranged by personality. When this is completed, a comparison is performed to calculate the selling price, which can be calculated from the first item. First, the "selling price", "amount", "addition method", and "number" that can be calculated are initialized before the actual comparison operation is executed (302).

Then, the final selling price is calculated by calculating and adding the selling price through a comparison operation. Looking at this in more detail as follows.

That is, in the step 303 of comparing and analyzing whether the nth item is a 'number', it is confirmed that the item 'hawk' is not a number. Thereafter, in step 305 of comparing and analyzing whether the n th item is 'unit', it is confirmed that the character is not a unit character specifying a numerical value, and in step 309 of comparing and analyzing whether the n th item is 'type', Make sure the item 'Buy' is a letter indicating the type of sale price. Then, it is checked whether there is a calculated amount (310), and it is checked whether there is an amount calculated by comparing and analyzing the items in advance. Since there is no calculated amount so far, the application addition method is designated (312).

When specifying the application addition method (312), the addition method when the word 'hawk' appears in the list of addition methods according to the type of sale shown in FIG. Referring to FIG. 6, since the addition method related to 'hawk' is designated as a method of adding the calculated amount to the sale price, this method is designated to the addition method.

Thereafter, the next nth item is executed (314), and '1' is designated as an item to be compared and analyzed. Subsequently, by comparing and analyzing whether there is an nth item (315), and recognizing that there is still an item to be analyzed, it is again analyzed whether or not the nth item is a 'number' (303). At this time, since '1' is a number, the number '1' is temporarily stored (304).

Then, the next nth item is executed (314), and 'billion' is designated as an item to be compared and analyzed. Subsequently, by comparing and analyzing whether there is an nth item (315), it is recognized that there is still an item to be analyzed, and again comparing and analyzing whether the nth item is a 'number' (303). At this time, since 'billion' is not a number, it compares and analyzes whether the nth item is 'unit' (305) and recognizes that 'billion' is a unit used when expressing a number as a letter. Subsequently, the number stored in the temporary storage operation is converted into an amount of money by converting it into units (306), thereby converting it into an amount of money that can be calculated. Therefore, by multiplying '1' by 'billion' units, '100,000,000' is converted into an amount that can be calculated. Thereafter, the number is initialized to 0 (307). Next, by comparing and analyzing whether there is an addition method (308), confirming that the addition method for the 'hawk' is already specified, and adding the calculated amount, which is the addition method of the 'hawk', to the selling price by applying the selling price The amount '100 million won' is added. At this time, since the existing selling price is initialized to '0', adding the amount becomes '100,000,000'. Thereafter, the amount is initialized to zero (313).

Then, the next nth item is executed (314), and '5' is designated as an item to be compared and analyzed. Subsequently, by comparing and analyzing whether there is an nth item (315), it is recognized that there is still an item to be analyzed, and again comparing and analyzing whether the nth item is a 'number' (303). At this time, since the number '5' is a number, the number '5' is temporarily stored (304).

Then, the next nth item is executed (314), and 'cloth' is designated as an item to be compared and analyzed. Subsequently, by comparing and analyzing whether there is an nth item (315), it is recognized that there is still an item to be analyzed, and again comparing and analyzing whether the nth item is a 'number' (303). At this time, since the 'thousand' is not a number, it compares and analyzes whether the nth item is 'unit' (305), and recognizes that the 'thousand' is a unit used when representing a number as a letter. Subsequently, the number stored in the temporary storage operation is converted into an amount of money by converting it into units (306), thereby converting it into an amount of money that can be calculated. Therefore, multiply '5' by 'thousand' and convert it to an amount that can be calculated as '50, 000,000 '. Thereafter, the number is initialized to 0 (307). Next, by comparing and analyzing whether there is an addition method (308), confirming that the addition method for the 'hawk' is already specified, and adding the calculated amount, which is the addition method of the 'hawk', to the selling price by applying the selling price The amount '50, 000,000 'is added. At this time, since the existing selling price is '100,000,000', the amount is added to '150,000,000'. Thereafter, the amount is initialized to zero (313).

Then, the next nth item is executed (314), and it is designated as the item to be compared and analyzed next. However, when comparing and analyzing whether there is an nth item thereafter (315), it is recognized that there is no next comparison analysis item and extracts a sale price that can be calculated through the sale price calculation (316).

Subsequently, by calculating the selling price that can be calculated through the selling price extraction operation 204 by using the selling type shown in FIG. 7 and the advertising cost list according to the selling price (205), the corresponding advertising type is calculated (205). Set a base advertising fee that fits the range of sales and selling prices.

In the current example, the ad type is 'Apartment Sale' and the sale price is '150,000,000'. Therefore, referring to FIG. 7, it can be seen that the basic advertisement cost is '2,000 won' as the advertisement belongs to the range of '100,000,001 to 200,000,000' in the 'Apartment Sale' type. For reference, there is a 'additional advertisement fee' in FIG. 7, which is a method that can additionally charge an advertising fee when differentiated from the size, type, and exposure method of the advertisement, and can be set as a ratio or an amount.

Then, the employee guides the advertiser to the advertiser by referring to the calculated advertising costs for each period, and the advertiser tells the employee about the desired flight duration. Then, when the employee enters the flight period in the flight schedule check box, The advertisement cost determination operation 207 determines the final advertisement cost in consideration of the basic advertisement cost, publication period, and additional advertisement fee. Next, the advertiser may pay the determined advertising costs in various ways (208).

Meanwhile, the case in which the advertiser directly inputs the Internet (or the wireless Internet) will be described. This is the same as if the advertiser applied for the advertisement and the employee received the advertisement. However, by answering questions, the advertiser directly inputs and selects all the tasks input by the employee, and the advertiser can check the advertisement cost without the help of the employee.

As described above, according to the present invention, the company may use a method of charging a differential advertising cost according to the selling price of the advertising content, and the transparency of the calculation of the advertising cost, the prevention of error of the employee, and the prevention of the employee's misconduct, Advertisers can apply for ad placement directly without the help of employees on the Internet (or wireless Internet), and the payment can be settled immediately after the application. Can be used. The method of applying the advertisement cost differential according to the selling price is a method of imposing a fair advertisement cost according to the profit in such a way that an advertisement cost can be charged in proportion to the amount of the advertiser's profits obtained through the selling.

The method of the present invention as described above may be implemented as a program and stored in a computer-readable recording medium (CD-ROM, RAM, ROM, floppy disk, hard disk, magneto-optical disk, etc.).

The present invention described above is not limited to the above-described embodiments and the accompanying drawings, and various substitutions, modifications, and changes are possible in the art without departing from the technical spirit of the present invention. It will be apparent to those of ordinary knowledge.

The present invention as described above, by automatically calculating the differential advertising costs according to the sale price and the posting period in the advertising content, it is possible to give an objective and transparent advertising costs without human subjective intervention, the effect that can be quickly processed There is. In addition, the present invention has the effect that it is possible to give the advertising cost differentiation method according to the sale price even in a system where the advertiser can directly apply for the advertisement without the help of the advertising company, such as the Internet or wireless Internet.

Claims (6)

In the method of calculating the advertising fee charged to the advertiser displaying the advertisement when delivering the information to the readers through the advertising medium, When the advertiser selects an ad type and inputs an ad text, the automatic cost calculation program extracts an operable selling price from the ad text of the corresponding advertisement, and calculates an advertising fee for each serving period based on the available selling price. A first step of designating a basic advertising fee suitable for a range of sale prices; A second step in which the automatic advertisement cost calculating program receives an advertisement period from an advertiser; And A third step in which the automatic advertising cost calculating program determines the final advertising cost in consideration of the basic advertising cost, the advertisement period, and the additional advertising fee Advertising cost automatic calculation method that can apply the differential advertising costs in accordance with the sale price in the advertising content. The method of claim 1, A fourth step in which the advertisement cost automatic calculation program approves the payment when an advertiser pays the final advertising cost through a predetermined payment method Advertisement cost automatic calculation method that can apply the differential advertising costs in accordance with the sale price in the advertising content including more. The method of claim 1, The advertisement, Substantially, the advertising cost automatic calculation method that can apply the differential advertising costs according to the sale price in the advertising content, characterized in that the sale information of the advertiser wishing to buy. The method according to any one of claims 1 to 3, The process of extracting an operation price that can be calculated from the text of the advertisement of the first step, A fifth step of composing an ad text input by an advertiser according to an input item into an item array and initializing a sale price, an amount, an addition method, and a number; Determining whether a predetermined item is a number, and if the predetermined item is a number, temporarily storing the number and executing the next predetermined item; otherwise, analyzing whether the predetermined item is a unit; A seventh step of converting the amount into units and converting the amount to an amount if the predetermined item is a unit as a result of the analysis in the sixth step, and then checking whether there is a specified addition method; An eighth step of executing the next predetermined item if there is no specified addition method, and if there is a designated addition method, applying the corresponding addition method and initializing the amount of money after executing the next predetermined item; ; As a result of the analysis of the sixth step, if the predetermined item is not a unit, it is determined whether the predetermined item is a type, and if the predetermined item is a type, it is checked whether there is a calculated amount. Ninth step of executing the item; And As a result of the inspection in the ninth step, if there is a calculated amount, an addition method is applied and after the initializing of the amount, the next predetermined item is executed. If there is no calculated amount, the next predetermined item is designated and the next predetermined item is executed. A tenth step; And An eleventh step of analyzing whether there is the next predetermined item, and if there is the next predetermined item, proceeding to the sixth step; Advertising cost automatic calculation method that can apply the differential advertising costs in accordance with the sale price in the advertising content. In the advertising cost automatic calculation system equipped with a processor, When an advertiser selects an ad type and inputs an ad text, the advertiser can extract the sale price that can be calculated from the ad text of the corresponding advertisement, and calculates the advertising cost for each serving period based on the price that can be calculated. A first function of specifying a suitable default advertising fee; A second function of receiving an advertisement serving period from an advertiser; And A third function of determining a final advertising cost in consideration of the basic advertising fee, the advertisement period, and the additional advertising fee A computer-readable recording medium having recorded thereon a program for realizing this. The method of claim 4, wherein A fourth function of approving the payment when the advertiser pays the final advertising fee through a predetermined payment method A computer-readable recording medium that records a program for further realization.