KR100445788B1 - Method of automatically transformation complex sale-information on the internet to simple sale-information on the papers - Google Patents

Abstract

1. TECHNICAL FIELD OF THE INVENTION

The present invention relates to a method for automatically converting detailed for sale information received on the Internet into implied for sale information that can be posted on a daily information newspaper, and to a computer-readable recording medium recording a program for realizing the method.

2. The technical problem to be solved by the invention

The present invention, by automatically analyzing the detailed information of the advertisements received on the Internet to process the implied information in the form that can be published in the newspaper, the advertisements automatically received on the Internet without the help of human resources at the same time In order to make it possible, the present invention provides a method of automatically converting detailed property information received through the Internet into implied property information that can be posted on a daily information newspaper, and a computer-readable recording medium recording a program for realizing the method. .

3. Summary of Solution to Invention

The present invention relates to a method of converting detailed information for sale received on the Internet into implied information for publication on a page such as a daily information newspaper, wherein the property registrant selects a type of sale, inputs an ad text, A step of determining whether to publish the page for sale of the information received through the Internet when the advertisement information for sale is received on the Internet after paying the advertisement fee after selecting whether to publish the page; A necessary item extraction step of extracting a required item according to the type of property by the automatic information conversion program when the advertisement (for sale information) is placed on the ground according to the determination result of the determining step; A character expression format changing step of converting, by the automatic information conversion program, the extracted essential items into implied characters in a format that can be displayed on a page; And a page creation text creating step of rearranging the items converted into the implied text by the automatic information converting program in a predetermined order to create a text for page publication.

4. Important uses of the invention

The present invention is used for a service for converting detailed property information received on the Internet into implied property information that can be published in the daily information newspaper.

Description

Method for automatically transforming complex sale-information on the internet to simple sale-information on the papers}

The present invention relates to a method for automatically converting detailed property information received on the Internet into implied property information that can be posted on a daily information newspaper, and a computer-readable recording medium recording a program for realizing the method. This method is used when posting information for sale (real estate, automobiles, job openings, second-hand goods, goods transactions, and other household items) received on the same page as newspapers and magazines.

That is, the present invention provides life information for sale to readers through advertisement media (newspaper or the Internet, wireless Internet, and other information transmission media). It is related to the information newspaper service industry, and automatically converts the detailed information for sale serviced on the Internet into an implied word, that is, a form published in a general living information newspaper, and is automatically received on the Internet without borrowing the power of a person. It is to allow information to be published in newspapers (life information newspapers).

The popularization of Internet use has a rapid development of information and communication, and has an absolute influence on all industrial fields, and the entire global village is changing into one globalization of globalized information.

In general, a web browser mainly applied to the World Wide Web (WWW) is a tool widely used in the Internet field, and is provided as an easy-to-use and easy-to-access tool. Using a browser, you can easily exchange or retrieve information between remote locations.

With the development of the Internet, information for sale can be obtained and provided through newspapers and the Internet. Due to the nature of information delivery media, newspapers using paper have a high cost of information delivery due to the high manufacturing cost due to newspaper paper cost, printing cost, distribution cost, etc., and the limitation of space on which information can be stored. However, in the case of the Internet, the cost burden of information transmission is very low because the replenishment of the central server system does not have very low manufacturing costs and paper space limitations.

Therefore, until now, in the method of delivering information for sale through newspapers, the information has been published in newspapers using implied words and sentences. However, in the case of the Internet, it is possible to provide very detailed and abundant information because the cost burden is small, so that the detailed information about the property can be delivered. Due to the difference in information transmission media, the information transmitted through newspapers is expressed in very small sentences, and the information transmitted through the Internet provides a great deal of information such as text, photographs, and multimedia.

However, it is possible to post information implied in newspapers on the Internet, but there is no way to publish detailed information received on the Internet in newspapers. Thus, up to now, the contents received on the Internet have been compiled by a person and published in a newspaper, or have received a separate Internet reception for a newspaper publication and have been modified again by a person.

The conventional method of receiving information for sale on the Internet can be classified into three types, which will be described in detail as follows.

First, the Internet accepts only the information implied in the same way as newspapers. This method is the most commonly used method, but it is difficult for the person who registers the information to properly understand the writing instructions, so the employee of the company that runs the business information advertisement business should always modify the advertisements received from the Internet. do. Sometimes the content is unclear and you have to make a phone call directly with the person who registered the information on the Internet. Therefore, it is difficult to maintain the quality improvement of the information because only the delivery of the same implied information as a newspaper on the Internet, which can reduce the manpower saving effect through the Internet, the cost is cheap and more information can be delivered.

Second, advertisements received from the Internet are provided only through the Internet, and advertisements published in newspapers provide the same information as newspapers on the Internet. This method divides the same information into newspapers and the Internet, reducing the effectiveness of advertisements and the hassle of people looking for both. In addition, those who wish to advertise in both newspapers and the Internet have to separately receive advertisements for newspapers and the Internet for sale, and thus must bear the waste of the time of receipt and double the cost of advertising.

Third, advertisements for sale are posted only on the Internet, and advertisements are not published in newspapers. In this method, it is difficult to change detailed information received from the Internet into implied information for newspapers. Therefore, abandon the publication of the newspaper and deliver only detailed information from the Internet. This is the method used by most information and communication companies, and the advertising effect is halved when many readers of the newspaper and the advertisement effect of the newspaper are still seen. Therefore, it causes a "digital divide" phenomenon (a phenomenon in which information is different due to the media characteristics of the Internet and newspapers, which cannot be shared with each other).

As described above, the conventional methods have many problems because they cannot share information between online and offline media. For example, the biggest strength of the Internet does not have a workforce reduction effect because it requires mobilizing manpower to publish advertisements received on the Internet in newspapers. Therefore, profitability deteriorates or leads to an increase in advertising costs. If you do not process information for sale through the staff, you have to separate the information for the Internet and newspapers. In this case, both the readers of the information and the advertisers posting the information must bear double inconvenience. There is a situation in which readers cannot see the information for sale. This causes the "digital divide" phenomenon, the biggest problem of the information society.

Therefore, in the current technical field, detailed information of advertisements for sale received on the Internet is automatically analyzed and processed into implied information in the form that can be published in newspapers. A way to make it possible to publish is required.

The present invention has been proposed in order to meet the above demands, and by analyzing the detailed information of the advertisement for sale received on the Internet automatically and processed into implied information in the form that can be published in the newspaper, without the help of personnel A method for automatically converting detailed property information received on the Internet into an implied property information that can be posted on a daily information newspaper and a program for realizing the above method, so that advertisements received on the Internet can be simultaneously published in newspapers. Its purpose is to provide a computer readable recording medium having recorded thereon.

1 is an exemplary configuration of a hardware system for automatically converting detailed property information received through the Internet to which the present invention is applied into implied property information that can be posted on a daily information newspaper.

2 is a flow chart of an embodiment of a method for automatically converting detailed information received on the Internet according to the present invention into implied information that can be posted on a daily information newspaper.

Figure 3 is an embodiment explanatory diagram showing a for sale type selection screen used in the present invention.

FIG. 4 is a diagram illustrating an embodiment of an Internet listing screen (ad text entry list according to the listing type) used in the present invention. FIG.

5 is an exemplary view showing a type of delivery of information for sale through a newspaper.

Figure 6 is an embodiment explanatory diagram showing a newspaper publication selection list according to the type of sale used in the present invention.

7 is an exemplary view of converting detailed information received online according to an embodiment of the present invention into connotation information for newspaper publication.

8 is an explanatory diagram of an embodiment showing a list of Internet reception data conversion methods used in the present invention.

* Explanation of symbols for the main parts of the drawings

10: user terminal 20: information providing server (web server)

30: Database

In order to achieve the above object, the present invention provides a method of converting detailed property information received on the Internet into implied property information that can be posted on a page such as a daily information newspaper, wherein the property registrant selects the type of property and the ad text. After selecting the period of publication and whether or not to publish the page after receiving the advertising charges (for sale information) over the Internet, the automatic information conversion program for sale judges whether to publish the page of the 'for sale information received over the Internet' step; A necessary item extraction step of extracting a required item according to the type of property by the automatic information conversion program when the advertisement (for sale information) is placed on the ground according to the determination result of the determining step; A character expression format changing step of converting, by the automatic information conversion program, the extracted essential items into implied characters in a format that can be displayed on a page; And a page creation text generation step of rearranging the items converted into the implied text in a predetermined order to create a page advertisement text for rearrangement.

On the other hand, the present invention, in order to convert the detailed information received on the Internet, such as the living information newspapers on the page, such as the implied for sale information, in the computing system equipped with a processor, the registrant selects the type of sale and the advertisement After entering the text, selecting the publication period and whether or not to print the page, and receiving the advertisement (for sale information) over the Internet by paying the advertising fee, the sale information automatic conversion program determines whether the page of the 'for sale information received through the Internet' is published. Judgment function; A mandatory item extraction function of extracting a mandatory item according to the type of sale by the item information automatic conversion program when the advertisement (for sale information) is placed on the ground according to a determination result of the determination function; A character expression format changing function for converting the extracted essential items into implied characters in a form that can be displayed on the page; And a program for realizing a page posting text creating function for rearranging the items converted into the implied text by the automatic information conversion program in a predetermined order to create a page text for advertisement. Provide a record carrier.

The present invention is to solve the phenomenon that the same information is not shared with each other due to the difference of information by the media characteristics of the Internet and newspaper (Digital Divide phenomenon).

To this end, the present invention by automatically expressing the details of the information for sale serviced on the Internet in the form of implied words to be published in the general life information newspaper, by automatically borrowing the items received on the Internet without borrowing the power of people Allow information to be published in newspapers.

Therefore, according to the present invention, the detailed sale information received on the Internet automatically without the help of a person can be arranged in the content implied for the publication of the newspaper to be published. In addition, according to the present invention, it is possible to post a single sale information received on both the Internet and a newspaper without the help of a person, so that the same information can be obtained by anyone looking for information in any medium. The person who publishes the information can be informed of the sale information to both the Internet and those who subscribe to the newspaper can be guaranteed a high advertising effect, it is possible to deliver more detailed information than the newspaper.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is an exemplary configuration diagram of a hardware system for automatically converting detailed property information received through the Internet to which the present invention is applied into implied property information that can be posted on a daily information newspaper.

As shown in the figure, in the hardware system to which the present invention is applied, a user terminal 10 for service user registration and a service user connect the information communication network (preferably the Internet, the wireless Internet, etc.) to the user terminal 10. Through the 'web site that automatically converts the detailed information received on the Internet into the implied property information that can be published in the daily information newspaper' (hereinafter referred to as "the property information conversion website"), the database 30 It is composed of an information providing server (web server) 20 that automatically converts detailed information received on the Internet on the basis of the stored property information conversion program into implied property information that can be published in the daily information newspaper.

The automatic conversion information for sale program automatically analyzes detailed information such as FIG. 4 of the advertisement for sale received from the Internet, and processes the detailed information into a form of implied information that can be published in a newspaper as shown in FIG. Received ads for sale can be published simultaneously in newspapers.

Here, the information communication network such as the Internet, the wireless Internet and the like connects the communication line between the user terminal 10 and the information providing server (web server) 20 to establish a data communication related to the information conversion service for each other.

Of course, it is apparent that the user terminal 10 can access the information providing server 20 through a dedicated line, a public communication network (PSTN), a mobile telephone network, as well as the Internet and the wireless Internet.

Here, the user terminal 10 is a terminal having a web browser, and has a function of displaying property information conversion data (ad text input item list, newspaper publication text selection list, etc. according to the property type), but the communication mediation device ( For example, a personal computer (PC) including a modem, a monitor, a keyboard (or a keypad), a mobile communication terminal such as a cellular phone or a PCS phone, an International Mobile Telecommunication (IMT-2000), and a Universal Mobile Telecommunication (UMTS). Obviously, it may be a next-generation mobile communication terminal such as a service, personal digital assistants (PDAs), laptops, and the like.

The user terminal 10 displays on the screen the information conversion data provided by the automatic information conversion program provided from the information providing server 20 on the screen when using the information conversion service, the information provided from the information providing server 20 When the service user confirming the converted data selects the corresponding content, the corresponding key signal is output to the information providing server 20.

The information providing server 20 outputs the conversion information for sale information held in accordance with the communication connection of the user terminal 10 service user to the corresponding user terminal 10, and the corresponding contents by the user terminal 10 service user. When a key signal is inputted, detailed information of the property received through the Internet is automatically converted into implied information that can be posted on the daily newspaper.

Here, the automatic conversion information for sale information, which appears in the form of an icon, is continuously followed as the user of the user terminal 10 logs in, and appears on every screen or a specific screen to display data required for the sale information conversion service for the service users. Imported from the database 30, the information previously stored in the database 30 is processed into for sale information converted data and provided to the user terminal 10. At this time, the automatic conversion information for the program may be installed in the user terminal 10 as a dedicated program, such automatic information conversion for the program is connected to the information providing server 20 according to the request of the service user to convert the corresponding information information It is obvious that it can be provided.

The information providing server 20 may additionally include a security system, a payment and authentication system, a community, etc., in addition to the property information conversion web site, and manages a database 30 storing data related to the property information conversion service. .

When the service user accesses the property information conversion web site and requests the conversion of the property information by using the automatic information conversion program, the information providing server 20 sends the detailed information of the property received from the Internet (see FIG. 4) to the daily information newspaper. Automatically converts into implied property information (see Figure 5) that can be posted on.

The database 30 stores data conversion information such as a list of input items for advertisement, a list of newspaper publications, etc. according to the type of sale, and the advertisement data for newspaper publication (detailed information for sale on the Internet is posted in the daily information newspaper. Data automatically converted into implied property information.

For reference, it will be described in more detail with respect to the dedicated item information automatic conversion program for the convenience of the service user. Hereinafter, a description will be given of the installation, membership registration, program execution and usage of the automatic conversion information for sale.

First, a description will be given of the installation process of the automatic information conversion program, the service user accesses the information conversion website provided by the information providing server 20 through the user terminal 10 to install the installation program to their user terminal 10 Download)

After the download is completed, the program will automatically install the information conversion program, and during the installation process, the member registration step for entering the payment method, address and other options such as name, password, credit card / direct debit / electronic money, etc. Rough At this time, if the already existing member registration on the property information conversion web site, the membership registration step is replaced only by inputting a password for confirming the member. Of course, the above member registration process is only one example, it is obvious that it can be added, changed, deleted.

Automatic information conversion program for sale in connection with the information providing server 20 during the installation process, the member registration information is automatically transmitted to the information providing server 20, the information providing server 20 sends the internal identifier (ID) to the member Grant.

Here, the member may automatically execute the program for automatically converting the information for sale when the computer is connected to the communication, or set to be executed when the icon on the desktop is clicked.

In addition, when the network setting of the dedicated property information automatic conversion program, the user terminal 10 may be connected to the Internet automatically connected. This is for users who have difficulty in computer or internet communication. When the user connects to the Internet by running a web browser, the automatic information conversion program automatically detects this and executes the program by itself. For example, if you use a cable modem or an Asymmetric Digital Subscriber Line (ADSL) subscription rather than a telephone modem, you will usually be connected to the local area network (LAN) as well as the computer. Even if you don't know your computer, just boot your computer and you can use the automatic data conversion program.

As the advertisement type, it is preferable that the information is a simple information delivery advertisement without any special reward to the user.

However, if the target of the advertisement is a PC user or a mobile terminal user, the mileage advertisement that is discounted when purchasing the product of the advertiser by receiving the mileage corresponding to the advertisement posting time, in order to increase the participation of the advertisement of the member, and the advertisement window By participating in events such as quizzes delivered through the event, you can receive event-based advertisements that can receive certain rewards, such as prizes, advertisements posted, order specific information about the product, or buy instant products. It may be. However, it is not limited to such advertisement.

Meanwhile, the area of advertising means a category of a product or service that an advertiser wants to advertise, such as category division in a general shopping mall. For example, real estate, automobiles, merchandise sales, auction, bidding, beauty / clothing, Furniture, health food, flowers, agricultural products, office supplies, adult products, movies, music, drinks / alcohol, automobiles, sundries / household goods, general appliances, computers, etc., but is not limited thereto.

The advertiser may directly designate the type and area of each advertisement and transmit it to the information providing server 20, or the advertiser sends only the advertisement contents to the information providing server 20 and the information providing server 20 analyzes the advertisement contents. It is obvious that the data can be stored in the database by dividing by area and type.

Then, the article information automatic conversion program will be described in more detail.

FIG. 2 is a flowchart illustrating a method for automatically converting detailed property information received through the Internet into implied property information that can be posted on a daily information newspaper.

As shown in FIG. 2, a method of automatically converting detailed property information received through the Internet into implied property information that can be posted on a daily information newspaper, is described in FIG. If the user clicks the property type selection button 30 and selects the property type (real estate, automobile, household goods, job / job search, etc.) (201), the automatic conversion of the property information program inputs the advertisement according to the property type of FIG. An item list (internet listing screen) is presented to induce advertisement text input (202).

Thereafter, if the listing registrant inputs the ad text according to the input item (203), selects the publication period and whether to publish the newspaper (204), and pays the advertisement fee (205), the automatic listing information conversion program determines whether to display the advertisement in the newspaper. Determine (206).

As a result of the determination, when the advertisement is not displayed in the newspaper, the property information automatic conversion program processes the set Internet-related work.

As a result of the determination, in the case of displaying an advertisement in a newspaper, the program for automatically converting information for sale extracts a required item according to the type by referring to the newspaper editorial text selection list of FIG. 6 (207) and changes the character expression format for each item (208). ) Ad text is arranged in the order specified (209). The completed ad text for the newspaper is stored in the database 30 (210).

Based on the above method, an advertisement reception process related to real estate (apartment charter) will be described in more detail by taking an example.

If the property ad registrant inquires about the type of advertisement to be displayed on the Internet and clicks the property type selection button 30 on the property type selection screen as shown in FIG. 3 with the mouse to select the apartment charter (31) (201), the property information automatically The conversion program induces the input of the advertisement by presenting the internet property registration screen (the list of the advertisement input items according to the type of the article) as shown in FIG. 4 corresponding to the apartment charter.

Subsequently, in the Internet listing registration screen of FIG. 4, the listing advertisement is inputted in the input box 41 to complete the entry for each item (203), and after selecting the publication period and whether or not to publish the newspaper advertisement entered on the Internet 204, the advertising fee is paid (205).

Next, the automatic conversion information for sale program determines whether to publish an advertisement in a newspaper (206), and if not to perform a newspaper publication performs the next step on the Internet already designated. However, in the case of newspaper publication, essential items according to types are extracted (207).

Looking at the process of extracting the essential items according to the type (207) in more detail, with reference to the newspaper text selection list to check the conversion method 62 for the type of advertisement as shown in FIG. Here, the items marked as "000 (not published)" in the conversion method 62 are not used for newspaper publication, and other items are not used for items that are not entered by the advertisement registrant.

In operation 208, the text expression format is changed for each item with the items selected through the required item extraction operation 207 according to the type.

Looking at the process of changing the text representation format for each item (208) in more detail, this is to modify the items to be selected through the process of extracting the required items according to the type (207) to modify the implied characters in the format that can be published in the newspaper Do it. In order to convert to the implied characters that can be published in the newspaper, the conversion method code 81 as in the example of FIG. 8 is referred to as the conversion method 62 corresponding to the advertisement type as shown in FIG. It is enough to perform a condensed character conversion method 82 for proper newspaper publication.

Thereafter, through the process of changing the text representation format for each item (208), the advertisement texts are arranged in a specified order for the items changed to the implied text (209).

Looking at the process of arranging the ad text in the order specified in more detail (209), through the process of changing the text representation format for each item (208) the items changed to the implied text selection list list (see Fig. 6) As shown in FIG. 6, the rearrangement is performed in the order specified in the designated arrangement order 61 to create a complete newspaper advertisement.

Lastly, the completed text for the publication of the newspaper is stored in the database 30 through the process of arranging the ad texts in the designated order (210).

When the work is performed in the above order, the ad text as shown in the example 63 of FIG. 6 is converted to the ad text for newspaper publication as shown in FIG. 7 through a conversion process.

6 and 8 of the above description are all stored in the newspaper editorial selection list, and can be changed accordingly according to the company, region, type, and era that publishes the newspaper. Automatic newspaper publication processing of advertisements received on the Internet can be performed in the same manner as advertisements for publication.

The method of the present invention as described above may be implemented as a program and stored in a computer-readable recording medium (CD-ROM, RAM, ROM, floppy disk, hard disk, magneto-optical disk, etc.).

The present invention described above is not limited to the above-described embodiments and the accompanying drawings, and various substitutions, modifications, and changes are possible in the art without departing from the technical spirit of the present invention. It will be clear to those of ordinary knowledge.

The present invention as described above, by using the characteristics of the medium can be delivered more information on the Internet, and without the help of manpower automatically changes the information received on the Internet into the ad text that can be published newspapers Internet and newspapers provide the same information for sale, so readers who use only newspapers or the Internet can receive the same information, which can solve the problem of the serious information age called "Digital Divide" and There is an advantage that can maximize the effect of advertising, and since all of this work does not require manpower, the enterprise has the effect of reducing the manpower, the biggest advantage of the Internet.

Claims (4)

In the method of converting detailed information for sale received on the Internet into implied information that can be posted on the same page as the daily newspaper, When the property registrant selects the type of property, inputs the ad text, selects the period of time and whether the page is displayed, and receives the advertisement (for sale information) over the Internet by paying the advertisement fee, the program for automatic conversion of the information for sale A determination step of determining whether or not the page of 'information' is published; A necessary item extraction step of extracting a required item according to the type of property by the automatic information conversion program when the advertisement (for sale information) is placed on the ground according to the determination result of the determining step; A character expression format changing step of converting, by the automatic information conversion program, the extracted essential items into implied characters in a format that can be displayed on a page; And A step of creating a page for a page publication, wherein the item information automatic conversion program rearranges the items converted into the implied characters in a predetermined order to create a page for advertisement; Method for automatically converting the detailed information received on the Internet, including the information contained in the living information newspaper that can be published in the newspaper. The method of claim 1, In the character expression format change step, Modify the items that need to be converted through the required item extraction step to implied text in a format that can be displayed on the page.For this, refer to the page of the editorial text selection list and follow the instructions of the conversion method for the corresponding advertisement type. A method for automatically converting detailed for sale information received on the Internet, characterized in that the method for converting the implied characters for publication on the page into the implied property information that can be published in the daily information newspaper. The method of claim 2, In the step of extracting the required item, the conversion method suitable for the type of the advertisement is determined by referring to the page showing selection list. In the step of creating a text for publication on the page, detailed item information received on the Internet may be rearranged in the order of a specified arrangement by referring to the page publication text selection list. To convert the information into implied property information that can be published in the Daily Newspaper. In the computing system with a processor, in order to convert the detailed sale information received on the Internet into implied sale information that can be posted on the same page as the daily information newspaper, When the property registrant selects the type of property, inputs the ad text, selects the period of time and whether the page is displayed, and receives the advertisement (for sale information) over the Internet by paying the advertisement fee, the program for automatic conversion of the information for sale A determination function of determining whether or not the page of 'information' is published; A mandatory item extraction function of extracting a mandatory item according to the type of sale by the item information automatic conversion program when the advertisement (for sale information) is placed on the ground according to a determination result of the determination function; A character expression format changing function for converting the extracted essential items into implied characters in a form that can be displayed on the page; And A function for creating a page for the publication of the advertisement by the automatic information conversion program for rearranging the items converted into the implied characters in a predetermined order to create an advertisement for the publication of the advertisement. A computer-readable recording medium having recorded thereon a program for realizing this.