KR100792697B1 - Method and system for decideing advertising fee - Google Patents

Abstract

The present invention applies a differential fee rate that is differentiated according to a price range occupied by the sale price of a product in performing an advertisement for a product or a shopping mall to a buyer who accesses a shopping-related site and in charge of an advertisement fee in return. It relates to an advertising fee determination method and an advertising fee determination system for calculating the advertising fee. According to the present invention, there is provided a method for determining an advertising fee in a shopping-related site, the method comprising: maintaining a fee information database for storing each differential fee rate corresponding to a plurality of price ranges classified by a predetermined standard; Dividing a selling price into at least one unit price in consideration of the divided price range, and using the unit price at each price range and the differential fee rate corresponding to each price range identified from the fee information database. Calculating a fee, and determining the advertising fee by adding the calculated unit fee for each price range. According to the present invention, by determining the advertising fee as the price of the advertisement for a particular product or shopping mall by applying a different differential fee rate in consideration of the price range occupied by the sale price of the product, to determine a more reasonable advertising fee is determined A method and advertising fee determination system is provided.

Search for ad fees, charges per click (CPC), selling price of items, shopping malls, products

Description

How to determine your advertising fees and system for determining your advertising fees {METHOD AND SYSTEM FOR DECIDEING ADVERTISING FEE}

1 is a view for explaining a brief configuration of the advertising fee determination system of the present invention.

2 is a view showing a specific configuration of an advertising fee determination system according to an embodiment of the present invention.

3 is a view for explaining an example of the configuration of the fee information database according to the present invention.

4 is a diagram illustrating an example of calculation of a unit fee according to the present invention.

5 is a view showing a specific example of determining the advertising fee of the present invention.

6 is a flowchart illustrating a method of determining an advertisement fee in detail according to an embodiment of the present invention.

7 is an internal block diagram of a general purpose computer device that may be employed to perform the method of determining advertisement fees in accordance with the present invention.

<Explanation of symbols for the main parts of the drawings>

200: Ad Fee Determination System

210: Fee Information Database

220: price division means

230: unit fee calculation means

240: fee settlement means

The present invention applies a differential fee rate that is differentiated according to a price range occupied by the sale price of a product in performing an advertisement for a product or a shopping mall to a buyer who accesses a shopping-related site and in charge of an advertisement fee in return. It relates to an advertising fee determination method and an advertising fee determination system for calculating the advertising fee.

In general, an Internet user who wants to purchase a product through the Internet or an Internet user who wants to receive product information can access a shopping-related site and receive advertisement information registered in advance according to a predetermined product search.

Such advertisement information may be used as a material for advertisers to promote their products or shopping malls, and an operator of a shopping-related site may provide the advertisement information to the buyer or the buyer's click on the provided advertisement information (the buyer operates the advertiser). In connection with a shopping mall), the advertiser may be charged an advertisement fee in return for advertising.

In general, an operator of a shopping-related site charges a commission rate arbitrarily set for a sale price of a product on which an advertisement is made, or a predetermined fee is automatically charged to an advertiser in conjunction with a click of a buyer for advertisement information.

However, according to the conventional method of calculating the advertising fee, the advertising fee charged to the advertiser can be exorbitantly large compared to the advertising effect (e.g., the purchase of goods) that is actually caused to the advertiser. It is true.

Accordingly, there is a demand for the emergence of a new type of advertising fee determination model that can be used to calculate an advertising fee by applying a different fee based on a price range occupied by a sale price of a product.

In addition, an advertisement fee determination model is required to reasonably impose an advertisement fee by allowing an advertisement fee to be charged to an advertiser in connection with one click of a buyer for the advertisement information to be exposed.

The present invention has been made to solve the above problems, by determining the advertising fee as a price of the advertisement for a particular product or shopping mall by applying a different differential fee rate in consideration of the price range occupied by the sale price of the product, more reasonable advertising It is an object of the present invention to provide an advertising fee determination method and an advertising fee determination system for making a fee determination.

In addition, the present invention enables a reasonable billing payment by allowing the advertising fee to be charged according to the buyer's click on the advertisement information associated with the promotion of the product or the shopping mall advertising the sale of the product, and enables the advertiser to be more economical and more efficient advertising effect. It is an object of the present invention to provide an advertisement fee determination method and an advertisement fee determination system for obtaining an advertisement fee.

In order to achieve the above object, a method of determining an advertising fee in a shopping-related site according to the present invention maintains a fee information database for storing each differential fee rate corresponding to a plurality of price ranges divided by a predetermined standard. And dividing the selling price of the product into one or more unit amounts in consideration of the separated price ranges, using the unit price at each price range, and the differential fee rate corresponding to each price range identified from the fee information database. And calculating the unit fee for each price range, and determining the advertisement fee by adding up the calculated unit fee for each price range.

In addition, as a technical implementation device for achieving the above object, the system for determining the advertising fee on a shopping-related site, a fee information database for storing each differential fee rate corresponding to a plurality of price ranges classified by the selected criteria, By using a price range dividing means for dividing the selling price of the product into one or more unit amounts in consideration of the divided price ranges, the unit price at each price range, and the differential fee rate corresponding to each price range identified from the fee information database. A unit fee calculating means for calculating a unit fee for each price range, and a fee determining means for determining an advertisement fee by adding up the calculated unit fee for each price range.

Hereinafter, an advertisement fee determination method and an advertisement fee determination system according to the present invention will be described with reference to the accompanying drawings.

As used herein, the "differential fee rate" is used as a percentage value for determining the advertising fee charged to advertisers of a product or a shopping mall in relation to an advertisement for a shopping mall on behalf of a product or a product sale on a shopping-related site. For example, it may refer to a commission rate that applies a different percentage value depending on the price range occupied by the sale price of the product.

That is, the differential fee rate supplements and improves the fixed click fee rate, which is conventionally used in shopping-related sites, so that one or more fee rates are applied to each price range in determining an advertising fee for a specific product or shopping mall. Thus, a more reasonable advertising fee can be calculated.

In particular, the advertising fee, determined by the differential fee rate, is linked to a single click (a valid one click) of a product or advertisement associated with a shopping mall provided to the buyer in response to a predetermined search request on a shopping-related site. Can be charged to the advertiser of the shopping mall.

Here, the shopping-related site includes a shopping mall site that directly sells products, a shopping mall brokerage site that brokers a plurality of shopping malls, and a price comparison for comparing and presenting a sale price in each shopping mall for a specific product by entering a plurality of shopping malls. It is a concept that includes all of the web pages, and is a concept that collectively refers to all websites that can provide product sales and product information through a network.

1 is a view for explaining a brief configuration of the advertising fee determination system of the present invention.

The advertisement fee determination system 100 performs an advertisement for a shopping mall on behalf of a product or a product sale, and charges an advertisement fee to an advertiser 130 associated with the corresponding product or shopping mall in exchange for the performed advertisement. . In particular, the advertisement fee determination system 100 may determine an advertisement fee by applying one or more differential fee rates to the selling price of the product, and the buyer 120 clicks on the advertisement information of the advertiser 130 to provide information about the product or the shopping mall. If learned, the determined advertising fee may be charged to the advertiser 130.

First, the product search engine 110 is a device that exposes the advertisement information of the advertiser 130 to the buyer 120 in response to a product information request from the buyer 120 accessing a shopping-related site. That is, the product search engine 110 receives a product identifier from the buyer 120 and, for example, sales information of a product related to the input product identifier, information on a shopping mall selling a product, and a sale price of a corresponding product in each shopping mall. The comparison information and the like are provided to the buyer 120 as advertisement information.

To this end, the product search engine 110 may further include an advertisement information database 115 for storing advertisement information corresponding to a product identifier, and the advertiser 130 may purchase a buyer 120 in relation to a product or a shopping mall of the advertiser. Advertisement information to be promoted to) can be registered in advance into the advertisement information database (115). Thereafter, when a product information request is received from the buyer 120, the product search engine 110 may extract advertisement information that is optimal for the product information request by referring to the advertisement information database 115.

The advertisement information exposed to the buyer 120 may include predetermined link information, and the product search engine 110 may click the buyer 120 on the advertisement information displayed on the terminal means 125 (eg, the mouse). Selection), it is possible to control that the buyer 120 is connected to the shopping mall of the network address associated with the link information.

In particular, the product search engine 110 selects valid clicks through which the buyer 120 connection connection to the shopping mall associated with the advertiser 130 is substantially performed among the clicks of the buyer 120 for the advertisement information. In order to sort out such valid clicks, the product search engine 110 may generate, for example, a click on the same advertisement information from the same buyer 120 within a predetermined time after the first click of the buyer 120 (after a valid click occurs). By judging the invalid click, the valid click can be distinguished from the invalid click.

That is, the product search engine 110 provides the buyer 120 with the advertisement information corresponding to the request for the product information, and corresponds to the click of the buyer 120 with respect to the specific advertisement information. It serves to connect.

The purchaser 120 has a terminal means 125 for accessing the advertisement fee determination system 100 of the present invention, and transmits the product information request to the product search engine 110 to provide information / data about a specific product. It may mean an internet user who can be provided.

The terminal means 125 maintains a connection state with the advertisement fee determination system 100 through a communication network 140 such as the Internet, and extracts one or more pieces of advertisement information extracted by the product information search operation of the product search engine 110 ( Or an advertisement list in which a plurality of advertisement information are arranged) on a predetermined screen. The terminal means 125 is provided with a predetermined memory means such as a personal computer, a handheld computer, a personal digital assistant (PDA), an MP3 player, an electronic dictionary, a mobile phone, a smartphone, and the like and includes a predetermined microprocessor. By doing so, the concept may be referred to collectively as a terminal having a predetermined computing power.

The advertiser 130 may refer to, for example, a merchandise seller or a mall operator who operates a shopping mall in which a location on the network is designated by a network address (eg, an IP address, a URL, a domain, etc.). A predetermined advertising fee is paid to the operator of the system according to the purchaser 120's click on the advertising information.

The advertisement fee determination system 100 exposes advertisement information related to a product or a shopping mall to the buyer 120, and determines an advertisement fee to be charged to the advertiser 130 according to the click of the buyer 120 on the exposed advertisement information. Device. In particular, the advertising fee determination system 100 may determine a relatively low advertising fee by adopting a differential fee rate method that applies a fee rate that is different from each other by the price range occupied by the sale price of the product, the advertiser ( 130 can make more reasonable charges. Hereinafter, a detailed configuration of the advertisement fee determination system 200 of the present invention will be described with reference to FIG. 2.

2 is a view showing a specific configuration of an advertising fee determination system according to an embodiment of the present invention.

The advertisement fee determination system 200 includes a fee information database 210, a price range dividing means 220, a unit fee calculating means 230, and a fee determining means 240.

First, the fee information database 210 stores the differential fee rate corresponding to the plurality of price ranges classified by the selected criteria. That is, the fee information database 210 maintains a fee rate to be applied to the selling price of the product for each price range, and the differential fee rate to be applied at the time of calculating the unit fee at a specific price range by the unit fee calculation means 230 described later. Serves to provide. The differential fee rate of the fee information database 210 may be set flexibly by the operator of the system, and the operator of the system may update the differential fee rate from the fee information database 210 at any time in consideration of the system environment.

In addition, the price range may be determined based on a category for classifying one or more products according to the property of the product. Hereinafter, the price range classification will be described in detail with reference to FIG. 3.

3 is a view for explaining an example of the configuration of the fee information database according to the present invention.

As shown in FIG. 3, the fee information database 210 classifies one or more products into one category according to the property of the goods, and based on the highest selling price or the lowest selling price of the selling price of the goods included in the specific category, the corresponding category. Identifies the sale price range of the.

For example, if the highest selling price among the products included in the category 'medical / underwear' does not exceed 20,000, the operator of the system may check the selling price range of the category “medical / underwear” to less than 20,000 won. Accordingly, the fee information database 210 may select less than 20,000 won as an independent price range and correspond to a differential fee rate of '0.1%' at the selected price range.

Similarly, if the lowest selling price is more than 20,000 and the maximum selling price is not more than 50,000 among the products included in the category 'fashion / miscellaneous goods', the operator of the system sets the selling price range of the category 'fashion / miscellaneous goods' to 20,000 won. It can be confirmed as less than 50,000 won, and the differential fee rate '0.02%' corresponding to the price range '20, 000 won or more and less than 50,000 won 'confirmed in the fee information database 210.

In addition, as another way of selecting the price range, the distribution of sales prices for products included in a specific category may be checked, and price ranges may be selected using upper and lower limits of sales prices at which a plurality of products are distributed.

Hereinafter, an example of sorting the products included in the category "small and medium-sized home appliances" based on the selling price and confirming the distribution of the selling price. For example, the operator of the present system sorts '50' products belonging to the category 'small and medium-sized home appliances' based on the selling price, and then sequentially selects the selling price based on the number of products arranged in each selling price. If the number of products sorted by the selected sales price is 25, '195,000 won' and 20 sales '50, 000 won ', the operator of the system shows that 90% of the items of the selected sale price (40 out of 50) Screening) and the sale stops sorting. Thereafter, the operator of the system checks the upper limit (200,000 won) and the lower limit (50,000 won) of the selected selling price as the selling price range of the category 'small and medium-sized home appliances', and the price range identified in the fee information database 210 is more than 50,000 won A predetermined differential fee '0.008%' may correspond to less than 200,000 won.

The differential fee rate corresponding to each price range can flexibly set the fee rate which is determined to be optimal for the operator of the system to determine the advertising fee based on many years of experience. This can be set in consideration of the closing rate of purchases and the commission rate at which the profit or loss at a certain selling price is diverged.

In other words, the fee information database classifies price ranges in consideration of the category of a specific product group, and stores the differential fee rate corresponding to each price range.

The price range dividing means 220 divides the selling price of the product into one or more unit amounts in consideration of the separated price range. That is, the price range dividing unit 220 classifies the selling price of the product for each price range, and determines the amount of money occupied in each price range as a unit price.

For example, based on the price range divided by the fee information database 210 of FIG. 3, the price range dividing unit 220 may have a unit price of 19,999 won for a price of 10,000 won (less than 20,000 won) for a sale price of 300,000 won, Unit price '30, 000 won 'for price range 2 (more than 20,000 won and less than 50,000 won), unit price' 150,000 won 'for price range 3 (more than 50,000 won and less than 200,000 won), unit price' for price range 4 (more than 200,000 won and less than 500,000 won ') 100,001 won '. The cumulative sum of the respective divided unit amounts may preferably match the selling price.

The unit fee calculation unit 230 calculates the unit fee for each price range using the unit price at each price range and the differential fee rate corresponding to each price range identified from the fee information database 210. That is, the unit fee calculating means 230 calculates a fee to be charged to the advertiser 130 of the product at an individual price range, and calculates a unit fee by multiplying the unit price and the differential fee rate at the corresponding price range. have. For example, in the above example, when the unit price of the price range 1 is '19, 999 won 'and the differential fee rate is' 0.100% ', the unit fee of the price range 1 calculated by the unit fee calculation unit 230 is '20 won' (≒ 19,999 won * 0.1%).

Hereinafter, referring to FIG. 4, the unit fee calculation unit 230 calculates the unit fee.

4 is a diagram illustrating an example of calculation of a unit fee according to the present invention.

In FIG. 4, an example of calculating a unit fee for 'P' in a specific price range in which the lowest selling price is set to 'm' and the maximum selling price is set to 'M' is shown.

First, when the selling price 'P' is 'm≤P <M', the unit fee calculating means 230 may calculate the unit fee C of the price range by satisfying the expression 'C = (Pm) * G'. . Where G is the differential fee rate corresponding to the price range.

For example, when the lowest selling price of the price range with a differential fee rate of '0.02%' is m 20,000 won, the maximum selling price M is 50,000 won, and the selling price P is 30,000 won, the unit fee calculating means 230 is the selling price P is the lowest of the price range It is determined that the sales price and the maximum selling price are between, and the unit fee C of the price range can be calculated as 2 (KRW) by applying the formula (30,000-20,000) * 0.02%.

In addition, when the selling price P is 'M≤P', the unit fee calculating means 230 may calculate the unit fee C of the price range by satisfying the expression 'C = (M-m) * G'. For example, when the lowest selling price m of the price range with the differential fee rate of '0.02%' is 20,000 won, the maximum selling price M is 50,000 won, and the selling price P is 80,000 won, the unit fee calculating means 230 is the selling price P is the maximum value of the price range. It is determined that the sales are larger, and the unit fee C of the price range can be calculated as 6 (KRW) by applying the equation (50,000-20,000) * 0.02%.

In addition, when the selling price P is 'P <m', the unit fee calculating means 230 determines that the unit fee is not calculated at the corresponding price range in calculating the advertising fee, and calculates the unit fee C of the price range to 0. Can be.

The fee determining means 240 determines the advertising fee by adding up the calculated unit fee for each price range. That is, the fee determining means 240 determines the advertising fee to be charged to the advertiser 130 in conjunction with the purchaser 120 clicks on the advertisement information of the corresponding product, all the unit fees calculated for each price range Accumulate the advertising fee for the product.

Therefore, according to the present invention, it is possible to achieve a more reasonable advertising fee by determining an advertising fee as a price of an advertisement for a specific product or a shopping mall by applying a different differential fee rate in consideration of a selling price, in particular, a price point occupied by the selling price.

5 is a view showing a specific example of determining the advertising fee of the present invention.

5 illustrates an example of determining an advertisement fee charged to an advertiser in connection with a single click of the buyer 120 for advertisement information.

In consideration of the category of the product group, the advertisement fee determination system 200 of the present invention may set the price range from the price range 1 (less than 20,000 won) to the price range 6 (more than 1 million won), as shown in FIG. (0.1% to 0.002%) can be corresponded. In addition, the advertisement fee determination system 200 calculates a unit fee calculated at an individual price range of an advertising fee (CPC: Cost Per Click) to be charged to the advertiser 130 according to the purchaser's one click for the sale of the product '300,000 won'. Can be calculated as the sum of.

In this case, the unit fee at the individual price range is calculated by satisfying the formula 'Unit amount * Graded Fee Rate (GFR)'. Accordingly, the unit fee at each price range for the sale price of '300,000 won' is, price range 1 '19, 999 won * 0.1% ≒ 20 won ', price range 2 '30, 000 won * 0.02% ≒ 6 won', price range 3 '150,000 Won * 0.008% ≒ 12 won ', price 4' 100,000 won * 0.006% ≒ 6 won ', price 5 and price 6' 0 'can be calculated.

Therefore, the advertisement fee determination system 200 determines the total of '44 won 'of the unit fee calculated at each price range as an advertisement fee for the sale price of' 300,000 won '.

Thereafter, the advertisement fee determination system 200 transmits the advertisement information related to the product identifier included in the product information request to the buyer 120 in response to the product information request received from the buyer 120. Can be controlled. In addition, the advertisement fee determination system 200 confirms the click of the buyer 120 with respect to the advertisement information transmitted (exposure) to the buyer 120, and the advertiser 130 of the advertisement information that has been clicked on the confirmed advertisement A fee (for example, an advertising fee of 44 won when the selling price of a product associated with the clicked advertisement information is 300,000 won) is charged.

Accordingly, the present invention enables a reasonable billing payment by allowing an advertisement fee to be charged according to the click of the buyer 120 on the advertisement information related to the promotion of the product or the promotion of the shopping mall selling the product. In addition, there is an advantage that a more efficient advertising effect can be obtained.

Hereinafter, the workflow of the advertisement fee determination system 200 according to an embodiment of the present invention will be described in detail.

6 is a flowchart illustrating a method of determining an advertisement fee in detail according to an embodiment of the present invention. The advertisement fee determination method according to the present embodiment may be performed by the advertisement fee determination system 200 described above.

First, the advertisement fee determination system 200 maintains a fee information database 210 for storing each of the differential fee rate corresponding to the plurality of price ranges classified by the selected criteria (S610).

This step (S610) is a process of dividing the price range in each category of a predetermined product group based on the highest selling price and the lowest selling price of the main products belonging to the category, or the distribution price of the main products belonging to the category. In addition, the advertisement fee determination system 200 in this step (S610) corresponds to the differential fee rate to each of the separated price range and stores in the fee information database 210. Here, the differential fee rate can be flexibly set to a fee rate that can be calculated by the operator of the present system a reasonable advertising fee.

In addition, the advertisement fee determination system 200 divides the selling price of the product into one or more unit amounts in consideration of the separated price range (S620).

This step (S620) is a process of identifying the price range occupied by the selling price of the product and the unit amount for each identified price range. For example, a selling price of a product of '300,000 won' may be divided into a unit price of 1 to 19,999 won, 2 to 30,000 won, 3 to 150,000 won, and 4 to 100,001 won. .

Next, the advertisement fee determination system 200 calculates the unit fee for each price range using the unit price at each price range and the differential fee rate corresponding to each price range identified from the fee information database 210 (S630). This step (S630) is a process of calculating the unit fee by multiplying the unit price divided by each price range and the differential fee rate corresponding to each price range.

In particular, the advertisement fee determination system 200 in this step (S630) calculates a unit fee by comparing the minimum selling price m or the maximum selling price M of a specific price range with the selling price P of the product according to the position of the selling price P It can apply differently.

First, as a result of comparing the minimum selling price m or the maximum selling price M of a specific price range and the selling price P of the product, and the selling price P is 'm≤P <M', the advertisement fee determination system 200 calculates the unit fee C of the corresponding price range. , Can be calculated according to the expression 'C = (Pm) * G'. That is, when the selling price of the product is included in the price range, the advertisement fee determination system 200 may calculate the unit fee by identifying the amount (unit amount) included in the corresponding price range.

In addition, as a result of the comparison, when the selling price P is 'M ≦ P', the advertisement fee determining system 200 may calculate the unit fee C of the price range according to the formula 'C = (M-m) * G'. That is, if the selling price of the product exceeds the corresponding price range, the advertisement fee determination system 200 may calculate a unit fee for the entire price range of the price range.

In addition, as a result of the comparison, when the selling price P is 'P <m', the advertisement fee determining system 200 may calculate the unit fee of the price range as '0'. That is, if the selling price of the product does not occupy the corresponding price range, the advertisement fee determination system 200 does not calculate the unit fee at the corresponding price range (see FIG. 5).

Next, the advertisement fee determination system 200 determines the advertisement fee by adding up the calculated unit fee for each price range (S640). This step (S640) is a process of determining the advertising fee for the product by accumulating all the unit fees calculated at the individual price range.

Therefore, according to the present invention, by applying a differential fee rate for each product price for one product, the advertising fee for the actual advertising effect can be more reasonably determined and charged to the advertiser 130.

Thereafter, the advertisement fee determination system 200 receives a product information request including the product identifier of the product from the buyer 120, and sends advertisement information related to the product identifier to the buyer 120 in response to the received product information request. It transmits (S650).

This step (S650) checks the product identifier entered on the product search engine 110 for the product information request, and extracts one or more advertisement information corresponding to the confirmed product identifier from the advertisement information database 115 to the buyer ( 120).

In addition, the advertisement fee determination system 200 confirms the click of the buyer 120 with respect to the advertisement information, and charges the determined advertisement fee to the advertiser 130 of the advertisement information that the click is made (S660).

In operation S660, when it is determined that the purchaser 120 clicks on the advertisement information as a valid click, the advertiser 130 charged for the product related to the advertisement information on which the click is made is charged to the advertiser 130 associated with the advertisement information. It's a process. At this time, the method of charging the advertising fee is flexibly determined by the operator of the present system in consideration of the system environment. For example, the advertising fee is charged every time there is a click from the account of the advertiser 130 who has previously accumulated the reserve. You can make a deduction.

Therefore, according to the present invention, by deducting the advertising fee in conjunction with the buyer's click on the advertising information that causes the actual advertising effect, the advertising fee in a more reasonable amount to the advertiser 130 associated with the shopping mall on behalf of the product or product sale Can be added.

Embodiments of the invention include a computer readable medium containing program instructions for performing various computer-implemented operations. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical recording media such as CD-ROMs, DVDs, magnetic-optical media such as floppy disks, and ROM, RAM, flash memory, and the like. Hardware devices specifically configured to store and execute the same program instructions are included. The medium may be a transmission medium such as an optical or metal wire, a waveguide, or the like including a carrier wave for transmitting a signal specifying a program command, a data structure, or the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.

7 is an internal block diagram of a general purpose computer device that may be employed to perform the method of determining advertisement fees in accordance with the present invention.

Computer device 700 includes one or more processors 710 connected to a main memory device including random access memory (RAM) 720 and read only memory (ROM) 730. The processor 710 is also called a central processing unit (CPU). As is well known in the art, the ROM 730 serves to transfer data and instructions to the CPU unidirectionally, and the RAM 720 typically transmits data and instructions bidirectionally. Used to. RAM 720 and ROM 730 may include any suitable form of computer readable media. Mass storage 740 is bidirectionally coupled to processor 710 to provide additional data storage capabilities, and may be any of the computer readable recording media described above. The mass storage device 740 is used to store programs, data, and the like, and is typically an auxiliary memory device such as a hard disk which is slower than the main memory device. Certain mass storage devices such as CD ROM 760 may be used. The processor 710 may include one or more input / output interfaces, such as video monitors, trackballs, mice, keyboards, microphones, touchscreen displays, card readers, magnetic or paper tape readers, voice or handwriting readers, joysticks, or other known computer input / output devices. 750 is connected. Finally, the processor 710 may be connected to a wired or wireless communication network through the network interface 770. Through this network connection, the procedure of the method described above can be performed. The apparatus and tools described above are well known to those skilled in the computer hardware and software arts.

The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention.

While specific embodiments of the present invention have been described so far, various modifications are possible without departing from the scope of the present invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the claims below, but also by those equivalent to the claims.

As can be seen from the above description, according to the present invention, the advertising fee as a price of the advertisement for a particular product or a shopping mall is determined by applying a different differential fee rate in consideration of the price range occupied by the selling price of the product, thereby making the advertising fee more reasonable. It is possible to provide an advertising fee determination method and an advertising fee determination system to make a decision of.

In addition, according to the present invention, the advertising fee is charged according to the buyer's click on the advertisement information related to the promotion of the product or the shopping mall advertising the sale of goods to enable a reasonable billing payment, and allows the advertiser to be more economical and efficient It is possible to provide an advertisement fee determination method and an advertisement fee determination system to obtain an effect.

Claims (11)

In a method for determining advertising fees on shopping-related sites, Maintaining a fee information database for storing a differential fee rate corresponding to each of the plurality of price ranges; Dividing the selling price of the product into one or more unit amounts in consideration of the price range; Calculating a unit fee for each price range using a unit price at each price range and a differential fee rate corresponding to each price range identified from the fee information database; And Determining the advertising fee by adding the calculated unit fee for each price range, The step of maintaining a database of fee information, Classifying one or more products into categories in consideration of the attributes of the products, and sorting the products included in the categories based on the selling price of the products; When the selling price is selected based on the number of the sorted goods, and the number of the goods sorted by the selected selling price is accumulated, wherein the cumulative number of the goods is equal to or more than a selected ratio with respect to the total number of the goods included in the category. Stopping the sale price selection; And Determining an upper limit and a lower limit of a predetermined selling price before the suspension as the price range Method of determining the advertising fee comprising a. The method of claim 1, The step of calculating the unit fee, Comparing the lowest selling price m or the highest selling price M of a particular price point with the selling price P; And As a result of the comparison, when P is 'm ≦ P <M', calculating the unit fee C of the price range according to the formula 'C = (Pm) * G', wherein G corresponds to the price range. Differential fee rate- Method of determining the advertising fee comprising a. The method of claim 1, The step of calculating the unit fee, Comparing the lowest selling price m or the highest selling price M of a particular price point with the selling price P; And As a result of the comparison, when the selling price P is 'M≤P', calculating the unit fee C of the price range according to a formula 'C = (Mm) * G'-G is a differential fee rate corresponding to the price range being- Method of determining the advertising fee comprising a. The method of claim 1, The step of calculating the unit fee, Comparing the lowest selling price m or the highest selling price M of a particular price point with the selling price P; And As a result of the comparison, when the sale P is 'P <m', calculating the unit fee of the price range as '0' Method of determining the advertising fee comprising a. The method of claim 1 The step of maintaining a database of fee information, Identifying a selling price range of the category from the highest selling price or the lowest selling price of the goods included in the category; And Determining the identified selling price range as the price range Method of determining the advertising fee further comprising a. delete The method of claim 1, Receiving from the purchaser a product information request including a product identifier of the product; Transmitting advertisement information related to the product identifier to the buyer in response to the received product information request; And Confirming the purchaser's click on the advertisement information and charging the determined advertisement fee to an advertiser of the advertisement information on which the click was made; Method of determining the advertising fee further comprising a. A computer-readable recording medium having recorded thereon a program for executing the method of any one of claims 1 to 5. In a system for determining advertising fees on shopping-related sites, A fee information database for storing a differential fee rate corresponding to each of the plurality of price ranges; Price division means for dividing a selling price of a product into one or more unit amounts in consideration of the divided price ranges; Unit fee calculation means for calculating a unit fee for each price range using a unit price at each price range and a differential fee rate corresponding to each price range identified from the fee information database; And Comprising a commission confirmation means for determining the advertising fee by adding the calculated unit fee for each price range, The fee information database, (1) classify one or more products into categories in consideration of the attributes of the products, and sort the products included in the categories based on the selling price of the products, (2) selecting a selling price based on the number of sorted goods and accumulating the number of goods sorted by the selected selling price, wherein the cumulative number of goods is selected for the total number of goods included in the category; If above a ratio, the sale stops screening, (3) The advertising fee determination system, characterized in that for determining the upper and lower limits of the pre-selected selling price prior to the suspension. The method of claim 9, The unit fee calculation means, Comparing the lowest selling price m and the highest selling price M at a particular price point with the selling price P, As a result of the comparison, when P is 'm≤P <M', the unit fee C of the price range is expressed by the formula 'C = (Pm) * G' (where G is the differential fee rate corresponding to the price range). Advertising fee determination system, characterized in that according to the calculation. The method of claim 9, The unit fee calculation means, Comparing the lowest selling price m and the highest selling price M at a particular price point with the selling price P, As a result of the comparison, when the selling price is 'M≤P', the unit fee C of the price range is expressed according to the formula 'C = (Mm) * G' (where G is a differential fee rate corresponding to the price range). Advertising fee determination system, characterized in that the operation.

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