KR100775651B1 - Method and system for providing commodity advertisement in shopping commodity searching service - Google Patents

Abstract

The present invention receives a bid amount of a purchase unit from a plurality of shopping malls and the product information for a plurality of advertising shopping malls that have succeeded in purchasing the advertisement item according to the received bid amount in a predetermined position according to the exposure ranking determined by the sorting criteria. It relates to a product advertising method and system that exposes. According to an aspect of the present invention, there is provided a product advertisement method comprising: maintaining a service product database for a product search service; receiving a bid amount for purchasing a selected purchase unit from a plurality of shopping malls; Determining the N advertising shopping malls that have succeeded in purchasing the purchase unit, determining an exposure order of the product information of the advertising shopping mall based on a sorting criterion for the successful N advertising shopping malls, and the service product database. Converting the product into a product advertisement database for a product advertisement service, and exposing product information of the advertisement shopping mall to which the product advertisement function is applied according to the determined exposure ranking during a predetermined advertisement execution period with reference to the product advertisement database. .

Product information, keywords, categories, model names, impressions

Description

TECHNICAL AND SYSTEM FOR PROVIDING COMMODITY ADVERTISEMENT IN SHOPPING COMMODITY SEARCHING SERVICE}

1 is a diagram illustrating a linkage relationship between a product advertisement system, a shopping mall server, and a product search terminal according to the present invention.

2 is a diagram illustrating a flow of a product advertisement method according to an embodiment of the present invention.

3 is a diagram illustrating a flow of a bidding process according to reception of a bid amount for a purchasing unit.

4 is a diagram illustrating an example of a basic inquiry screen for a keyword selected in a purchase unit.

5 is a diagram illustrating an example of a basic inquiry screen for a category selected in a purchase unit.

6 is a diagram illustrating an example of a basic inquiry screen for a model name selected in a purchase unit.

7 is a diagram illustrating an example of a successful bid method for a product advertisement.

8 is a diagram illustrating an example of a method for determining exposure ranking for a product advertisement.

9 is a diagram illustrating an example of a screen that provides product information according to a keyword.

10 is a diagram illustrating an example of a screen that provides product information according to a category.

11 is a diagram illustrating an example of a screen that provides product information according to a model name.

12 is a diagram illustrating a configuration of a product advertisement system according to another embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

1200: product advertising system

1210: Database

1220: receiver

1230: successful bidder

1240: decision

1250: exposed part

The present invention relates to a method and a system for advertising a product in a shopping product search service, and more particularly, receiving a bid amount of a purchase unit from a plurality of shopping malls and succeeding in purchasing the advertisement item according to the received bid amount. The present invention relates to a product advertisement method and system for exposing product information on a plurality of advertisement shopping malls to a predetermined position according to an exposure ranking determined by alignment criteria.

Recently, many people use the Internet due to the development of information and communication, and various kinds of services using the Internet are provided with the increase of the use of the Internet. Therefore, Internet users can use various services such as shopping, games, movies, and music through online. In particular, online shopping is used by many Internet users because it is possible to purchase a product without being constrained by the purchase time of the product and without directly visiting a product sales place.

In addition, with the increased use of online shopping, shopping mall relay systems that provide information on products sold in a plurality of shopping malls are also increasing. Due to the development of such an online shopping system, as the types of products sold or handled in a shopping mall or a shopping mall relay system increase exponentially, a method of providing product information provided to a user is also diversified.

In a conventional online shopping mall or shopping mall relay system, in order to purchase a predetermined product, a user has to search for a product and check product information until a product to be purchased is found through a product search process.

In particular, unlike online shopping, in online shopping, the user cannot obtain information about a certain product from a seller of the product, for example, a new product or a popular product, and thus obtains information that is helpful in selecting a product. There was a problem that is difficult.

In order to solve the above problem, the recent online shopping mall or shopping mall relay system provides product information by sorting the latest products in order of popularity. For example, when the user searches for "vest", the sales rank of "vest" may be selected and provided to the user according to the sales amount. However, in the above case, since a popular product is selected in consideration of only the sales amount of the product, there is a problem in that it is not possible to satisfy an advertiser's desire to advertise a product for "vest." In addition, in providing product information, if a popular product is selected only for an advertisement that has paid a certain advertisement fee for product advertisement, there is a problem in that suitable product information is not provided to the user.

Therefore, when arranging and displaying the product information on the product search result page, the advertisement shopping mall which presents the bid amount for the advertisement area is selected, and the product information of the selected advertisement shopping mall is selected based on the bid amount, the popularity of the product, and the advertisement shopping mall. The emergence of a new technology for determining the exposure rank according to the reliability and exposing the product information of the advertisement shopping mall in the advertisement area according to the determined exposure rank has been requested.

The present invention has been made to solve the problems of the prior art as described above, when selecting and displaying the product information on the product search results page, select the advertising shopping mall that presented the bid amount for the advertising area, and again according to a predetermined criteria An object of the present invention is to provide a product advertisement method and system for aligning product information of a selected advertisement shopping mall and exposing the product information in an advertisement area.

In addition, the product advertisement method and system according to the present invention selects a keyword, category or model name as a purchase unit, and bids the advertising shopping mall according to the bid amount for the selected purchase unit, the successful bid according to the exposure ranking determined by the sorting criteria The object of the present invention is to provide product information of an advertising shopping mall.

In addition, the product advertisement method and system according to the present invention is to provide the product information of the advertisement shopping mall according to the exposure ranking determined by the sorting criteria reflecting the bid amount, the popularity of the product and the reliability of the shopping mall.

In addition, the product advertising method and system according to the present invention provides the product information of the advertising shopping mall according to the exposure ranking determined by the exposure ranking determined by adding the relative evaluation scores for the bid amount, the popularity of the product and the reliability of the shopping mall. For that purpose.

In order to achieve the above object and to solve the problems of the prior art, the product advertising method according to the present invention, maintaining a service product database for a product search service, and the bid amount for purchasing a purchase unit selected from a plurality of shopping malls Receiving the N, the successful bidding of the N advertising shopping malls which have been successfully purchased by the purchase unit according to the received bid amount, and the product information of the advertising shopping mall based on the sorting criteria for the successful N advertising shopping malls. Determining an impression ranking for the product; converting the service product database into a product advertisement database for a product advertisement service; and referring to the product advertisement database, product advertisement function according to the determined exposure rank during the predetermined advertisement execution period. Product of the above-mentioned advertising shopping mall Exposing the information.

In addition, the product advertisement system according to the present invention, a database for recording data for a product search service or product advertising service, a receiving unit for receiving a bid amount for purchasing a selected purchase unit from a plurality of shopping malls, and the received bid A successful bidder that bids for the N advertising shopping malls that have successfully purchased the purchase unit according to an amount, and a determination unit that determines the exposure ranking of the product information of the advertising shopping mall based on the sorting criteria for the successful N purchased shopping malls. And an exposure unit configured to expose product information of the advertisement shopping mall by applying a product advertisement function according to the determined exposure ranking during a predetermined advertisement execution period with reference to the database.

Hereinafter, with reference to the accompanying drawings will be described a product advertising method and system according to the present invention.

1 is a diagram illustrating a linkage relationship between a product advertisement system, a shopping mall server, and a product search terminal according to the present invention.

Referring to FIG. 1, the product advertisement system 100 may include a plurality of shopping mall servers 110 connected through a first communication network 105 and a plurality of product search terminals 120 connected through a second communication network 115. It is a shopping mall brokerage server to broker.

In addition, the product advertisement system 100 receives a purchase unit from the plurality of shopping mall servers 110 through the first communication network 105, and receives a bid amount for purchasing the selected purchase unit. The purchase unit includes a keyword, category or model name. The first communication network 105 includes a wired and wireless communication network for transmitting and receiving data between the product advertisement system 100 and the shopping mall server 110.

In addition, the product advertisement system 100 bids a plurality of advertising shopping malls that succeeded in the purchase of the purchase unit according to the received bid amount. The plurality of advertising shopping malls include a predetermined number of advertising shopping malls in the order of the highest bidding price among bidding prices for purchasing the purchase unit. For example, if there are eight shopping malls for purchasing the purchase unit, only four shopping malls may be successful as the advertisement shopping mall in the order of the highest bid amount received from the plurality of shopping mall servers 110. In this case, the bid price should be greater than the account balance at the time of successful bid.

In addition, when the bid amount received from the plurality of shopping mall servers 110 is the same through the first communication network 105, the product advertising system 100 bids the shopping mall with the quick bidding time to the advertising shopping mall.

In addition, when a successful bid for the advertising shopping mall is determined, the product advertising system 100 notifies the shopping mall server 110 that has been successful in the advertising shopping mall by a text message or an email. In addition, the product advertisement system 100 notifies when other reasons for the interruption of advertising occurs.

In addition, the product advertisement system 100 determines the exposure order of the product information of the plurality of advertisement shopping malls according to the sorting criteria. The sorting criteria include a bid amount of the advertisement shopping mall, a popularity of a product for the advertisement shopping mall, and a reliability of the advertisement shopping mall. In addition, the sorting criteria may be weighted on the bid amount of the advertising shopping mall, the popularity of the advertising shopping mall product, and the reliability of the advertising shopping mall, respectively, and may be an exposure ranking score calculated by the assigned weight. The exposure ranking score may be a sum of a relative evaluation score for the bid amount of the advertisement shopping mall, a relative evaluation score for the popularity of the advertisement shopping mall product, and a relative evaluation score for the reliability of the advertising shopping mall.

In addition, the product advertisement system 100 receives a product search keyword, a product category or a model name from the plurality of product search terminals 120 through the second communication network 115. The second communication network 115 is a wired or wireless communication network that transmits and receives data between the product advertisement system 100 and the product search terminal 120. The second communication network 115 may be the same communication network as the first communication network 105 or may be a separate communication network.

In addition, the product advertisement system 100 exposes the product information of the plurality of advertisement shopping malls according to the determined exposure ranking on the product search result page associated with the product search keyword, the product category, or the model name.

In addition, the product advertisement system 100 may charge an advertisement fee for the advertisement shopping mall according to the occurrence of a click on the exposed product information. That is, the product advertisement system 100 may charge the advertisement cost for the advertisement shopping mall by calculating the cost per click after a successful bid for the advertisement shopping mall based on a cost per click (CPC) charging fee rate. Even if this happens a lot, it doesn't change the cost per click.

The shopping mall server 110 selects a purchase unit such as the keyword, the category, or the model name, and transmits a bid amount for purchasing the selected purchase unit to the product advertisement system 100 through the first communication network 105. According to the occurrence of the click on the exposed product information, the advertisement fee is provided to the product advertisement system 100.

The product search terminal 120 is a terminal having memory capability and a microprocessor such as a desktop PC, a notebook PC, a PDA, a mobile communication terminal, etc., and having a computing capability. The product advertisement system 100 is provided through the second communication network 115. The device which can be connected to is collectively called.

In addition, the product search terminal 120 transmits a search keyword, a search category, or a search model name input from a product searcher to the product advertising system 100 through the second communication network 115, and from the product advertising system 100. Product information according to a search result of the transmitted keyword, category or model name may be provided.

2 is a diagram illustrating a flow of a product advertisement method according to an embodiment of the present invention. The product advertisement method according to the present invention may be performed by the product advertisement system 100.

First, in step 210, the product advertisement system 100 maintains a service product database for a product search service. The service product database stores various kinds of information for performing a product search service such as a keyword, a category, or a model name for the product search service.

In operation 220, the product advertisement system 100 receives a bid amount for purchasing a selected purchase unit from a plurality of shopping malls. The purchase unit includes any one of a keyword, a category, and a model name. The keyword is keyword information used by a product searcher to search for a product, the category is category information used by the product searcher to search for the product, and the model name is the information to search for the product. It may be product model information used by the product searcher. Hereinafter, a bidding process according to the reception of a bid amount for purchasing a purchase unit will be described with reference to FIG. 3.

3 is a diagram illustrating a flow of a bidding process according to reception of a bid amount for purchasing a purchase unit.

Referring to FIG. 3, in operation 310, the product advertisement system 100 receives the selected purchase unit information from a plurality of shopping malls. That is, the product advertisement system 100 receives one of a keyword, a category, or a model name as the purchase unit from the plurality of shopping malls, and receives information on the selected purchase unit.

In operation 320, the product advertisement system 100 provides bid information on the selected purchase unit to the plurality of shopping malls. Hereinafter, a method of providing bid information on the selected purchase unit will be described with reference to FIGS. 4 to 6.

4 is a diagram illustrating an example of a basic inquiry screen for a keyword selected in a purchase unit.

As shown in FIG. 4, the product advertisement system 100 receives a keyword from a shopping mall server 110 as a purchase unit, and receives, for example, 'adidas' as a basic keyword, and inputs the keyword through the keyword basic inquiry screen. The basic inquiry result for adidas' is provided to the shopping mall server 110. At this time, the basic search results include bid information such as weekly weekly views, minimum bids, current bidders, current maximum bid amounts, and the like. The minimum bid is provided based on the purchase unit, and when the purchase unit is a keyword, for example, the weekly weekly number of views may be reflected. The weekly weekly views and the minimum bid are accumulated data, and the number of bidding companies and the maximum bid amount are real time data.

In addition, the product advertisement system 100 may provide the shopping mall server 110 with keyword search results for keyword search including the basic keyword and having many views, for example, 'Adidas shoes and adidas jacket'. Can be.

In addition, the product advertisement system 100 may provide the shopping mall server 110 with a popular keyword for each period determined according to the signal keyword inquiry. The signal keyword query may extract, for example, a monthly popular keyword from the service product database and provide the same to the shopping mall server 110. In this case, the product advertisement system 100 does not provide a keyword that cannot be purchased among the extracted popular keywords.

In addition, when the shopping mall server 110 is a shopper advertiser, when the shopping mall server 110 selects a purchase menu from the shopping mall server 110, the product advertising system 100 provides the shopping mall server 110 with an advertisement purchase screen. After logging in with the same ID, encourage the bidding process to proceed.

In addition, when the shopping mall server 110 is a non-entry advertiser, when the purchase menu is selected from the shopping mall server 110, the product advertisement system 100 provides a shopping mall entrance screen to the shopping mall server 110 to proceed with a bidding process. To induce.

5 is a diagram illustrating an example of a basic inquiry screen for a category selected in a purchase unit.

As shown in FIG. 5, the product advertisement system 100 receives a category from a shopping mall server 110 as a purchase unit, and selects the category as a major category> mid category> small category, for example, 'clothing / underwear> women's clothing> t-shirt'. After receiving the selection, the basic inquiry screen provides the basic inquiry result of 'clothing, underwear> women's clothing> t-shirt' to the shopping mall server 110. In this case, the basic inquiry result includes bid information such as the number of weekly weekly PVs, minimum bids, current bidders, and current maximum bid amounts. The minimum bid is presented based on a purchase unit, and when the purchase unit is a category, it may reflect, for example, the number of PVs of the weekly weekly small classification category. The weekly weekly PV number and the minimum bid are accumulated data, and the number of participating companies and the maximum bid amount are real time data.

6 is a diagram illustrating an example of a basic inquiry screen for a model name selected in a purchase unit.

As shown in FIG. 6, the product advertisement system 100 receives a model name from the shopping mall server 110 as a purchase unit, receives the model name as 'T10', for example, and selects the selected model name through a model name basic inquiry screen. The basic inquiry result for the shopping mall server 110 is provided. The model name selection method may be selected by selecting a sub-category category and then selecting a model name or querying the model name by a keyword. In this case, the basic search result includes bid information such as weekly weekly PV (Page View) number, minimum bid, number of current bidders, and current maximum bid amount. The weekly weekly PV number and the minimum bid are accumulated data, and the number of participating companies and the maximum bid amount are real time data. The minimum bid is presented based on a purchase unit, and if the purchase unit is a model name, for example, the weekly weekly PV number may be reflected.

In operation 330, the product advertisement system 100 receives a bid amount for purchasing the selected purchase unit from the plurality of shopping malls. The said bid amount is an amount more than the minimum price which can be successful.

In operation 340, the product advertisement system 100 registers the advertisement material based on the bid amount in the service product database. The advertisement material can be selected only from the service product database, and has a substitute material function when the product is sold out.

In addition, the product advertisement system 100 repeatedly performs steps 310 to 340 when additional bids are desired from a plurality of shopping malls.

In operation 350, the product advertisement system 100 provides the estimated exposure rank or the estimated cost per click (CPC) exhaustion amount according to the bid amount to the plurality of shopping malls. Also, the product advertisement system 100 may cancel a bid or change a bid amount according to a request of the plurality of shopping malls that have confirmed the expected exposure rank or the estimated CPC consumption amount.

In step 360, the product advertisement system 100 sets various functions according to the product advertisement service. That is, the product advertisement system 100 may set various functions necessary for the product advertisement service, such as setting a weekly allowable budget, setting an automatic bidding function, setting a waiting function, and the like.

In step 370, the product advertising system 100 stores the set function, and completes the bidding process.

In operation 230, the product advertisement system 100 wins a plurality of advertisement shopping malls that succeed in purchasing the purchase unit according to the received bid amount. That is, in step 220, the product advertisement system 100 may bid the N shopping malls determined in the order of the upper bidding price among the received bid amounts to the advertising shopping mall that has successfully purchased the purchase unit. Hereinafter, a successful bid method for a product advertisement will be described with reference to FIG. 7.

7 is a diagram illustrating an example of a successful bid method for a product advertisement.

As shown in FIG. 7, the product advertisement system 100 receives bid amounts from a plurality of shopping malls, which are advertisers, and successfully purchases three shopping malls in order of higher bid amounts among the received bid amounts. Successful bid to the advertising mall. Here, the presence or absence of a successful bid is expressed as 'F' and 'S', 'F' indicates a successful bid, and 'S' indicates a successful bid.

The product advertisement system 100 may pre-sold the fixed area when the advertiser is difficult to bid directly to the general shopping mall, for example, Shinsegae Mall or Woori Home Shopping. The advertisers can be classified into soho malls such as open market / price comparison shops, MD-middle and large-sized malls such as general shopping malls, home shopping / specialty malls, and seller-based large malls such as GS Store. The SOHO mall may directly use the basic bidding advertisement system having all functions of registration, management, and payment by bidding the advertisement product as the product advertisement system 100. The MD-based mid-large sized mall may use an application bidding system as the product advertisement system 100 when the bidding is difficult to directly sell in advance. The seller-based large mall can be used as a product advertising system 100 using an application bidding advertising system that can directly bid the company's bidding products, interlocking around the MP company system and payment system.

In addition, if the received bid amount is the same, the product advertisement system 100 makes a successful bid bidding mall. For example, the 'Gestore mini shop _ pants friend' and 'Pants-chan' bid the same price as 9,000 won, but the bidding time 'Gestore mini shop _ pants friend' is fast bid as the ad shopping mall that successfully purchased the purchase unit You can.

In operation 240, the product advertisement system 100 determines the exposure order of the product information of the plurality of advertisement shopping malls based on the alignment criteria. The sorting criteria include the bid amount, the popularity of the product for the advertisement shopping mall, and the reliability of the advertisement shopping mall. The sorting criterion may be an exposure ranking score obtained by adding a weight to a relative evaluation score for the bid amount, a relative evaluation score for the popularity of the product, and a relative evaluation score for the reliability of the advertisement shopping mall. The sorting criteria may be determined according to the characteristics of the advertisement product. Hereinafter, referring to FIG. 8, a method of determining an exposure ranking of a product advertisement will be described.

8 is a diagram illustrating an example of a method for determining exposure ranking for a product advertisement.

As shown in FIG. 8, the product advertisement system 100 may include a relative score for a bid amount received from the plurality of advertisement shopping malls, a relative rating score for a product popularity, and a relative to a shopping mall. Calculate the trust score.

In addition, the product advertisement system 100 weights a relative score (Amount score) for the bid amount, a relative rating score (popularity score) for the product popularity and a trust score for the shopping mall, respectively, The weighted relative evaluation scores are added together to obtain an exposure ranking score. For example, the weight value reflects 0.7 for the relative evaluation score for the bid amount, 0.2 for the relative evaluation score for the product popularity, and 0.1 for the relative evaluation score for the rating of the shopping mall. Can be. Factors necessary for determining the exposure ranking may vary according to the characteristics of the advertisement product.

In addition, the product advertisement system 100 may determine the exposure ranking of the exposure area that exposes the product information of the plurality of advertisement shopping malls according to the exposure ranking score. That is, the product advertisement system 100 determines the exposure ranking of the product information on the luxury park, which is the shopping mall having the highest exposure ranking score of '86 .67 ', as the number 1 of the exposure area, and the exposure ranking determination score is '83 .27 'is the second highest shopping mall' Gsestore mini shop _ pants friend 'product information is determined as exposure number 2 in the exposure area.

As described above, the product advertisement method according to the present invention determines the exposure position of the product information by reflecting the bid amount for the purchase unit, the reliability of the shopping mall and the popularity of the product to satisfy both the product searcher and the advertiser. Information can be provided.

In operation 250, the product advertisement system 100 converts the service product database into a product advertisement database for a product advertisement service. The product advertisement database stores various data for the product advertisement service, such as advertisement execution period information, the successful advertisement mall information, product advertisement function, and the like.

In operation 260, the product advertisement system 100 refers to the product advertisement database and exposes product information of the advertisement shopping mall to which the product advertisement function is applied according to the determined exposure order during a predetermined advertisement execution period. The product advertisement function may change, for example, a position where the product information of the advertisement shopping mall is exposed to a position of an advertisement region designated by the product advertisement database. In addition, as another example, the product advertisement function may apply an advertisement icon or a background color to product information of the advertisement shopping mall.

In operation 270, the product advertisement system 100 determines whether the advertisement execution period for the product information of the advertisement shopping mall has ended.

When the advertisement execution period ends, the product advertisement system 100 converts the product advertisement database to the service product database in step 280.

In operation 290, the product advertisement system 100 releases the product advertisement function for the product information of the advertisement shopping mall. That is, when the advertisement execution period ends, the product advertisement system 100 changes the exposure position of the advertisement product to a position of a service area designated according to the product search service, and according to the changed exposure position, Expose product information.

Hereinafter, a method of exposing commodity information will be described with reference to FIGS. 9 to 11.

9 is a diagram illustrating an example of a screen that provides product information according to a keyword.

As shown in FIG. 9, when the product advertisement system 100 inputs, for example, 'vest' as a search keyword from the product searcher, the first page of the product search result page associated with 'vest' in step 260. The product information on the plurality of advertisement shopping malls is exposed to the advertisement area 900 by applying the advertisement icon 901 and the background color 902. At this time, the exposure order of the product information arranged in the advertisement area 900 is determined according to the alignment criteria.

In addition, the product information providing system 100 exposes the product information of the plurality of advertisement shopping malls at the position of the advertisement area of the product search result page only during the advertisement execution period. The product search result page is provided as a mixture of advertisement product information and non-advertisement product information, but is actually divided into an advertisement area and a service area. The advertisement area is an area for providing product information of a plurality of advertising shopping malls that have successfully purchased a purchase unit according to a bid amount, and the service area is an area for providing product information searched by a search service.

In addition, when the advertisement execution period ends, the product information providing system 100 converts the product advertisement database into the service product database, and displays the exposure position of the product information of the plurality of advertisement shopping malls by the service product database. Change to the location of the designated service area to expose.

10 is a diagram illustrating an example of a screen that provides product information according to a category.

As illustrated in FIG. 10, when the product advertisement system 100 receives, for example, 'clothing / underwear> women's clothing> jumper' as a category from a product searcher, the product search associated with the category is searched in step 260. Product information of the plurality of advertisement shopping malls is exposed to the advertisement area 1000 of the result page by applying an advertisement icon 1001 and a background color 1002. At this time, the exposure order of the product information arranged in the advertisement area 1000 is determined according to the alignment criteria.

In addition, the product information providing system 100 exposes the product information of the plurality of advertisement shopping malls in the advertisement area 1000 of the product search result page only during the advertisement execution period.

In addition, when the advertisement execution period ends, the product information providing system 100 converts the product advertisement database into the service product database, and displays the exposure position of the product information of the plurality of advertisement shopping malls by the service product database. Change to the location of the specified service area.

11 is a diagram illustrating an example of a screen that provides product information according to a model name.

As illustrated in FIG. 11, when the product advertisement system 100 receives, for example, 'iriver T10 MP3' as a model name from the product searcher, the advertisement area of the product basic information page associated with the model name in step 260. Product information of the plurality of advertisement shopping malls is exposed at 1100. At this time, the exposure order of the product information arranged in the advertisement area 1100 is determined according to the alignment criteria.

In addition, the product information providing system 100 exposes the product information of the plurality of advertisement shopping malls in the advertisement area 1100 of the product search result page only during the advertisement execution period.

In addition, when the advertisement execution period ends, the product information providing system 100 converts the product advertisement database into the service product database, and displays the exposure position of the product information of the plurality of advertisement shopping malls by the service product database. You can change to the location of the specified service area.

12 is a diagram illustrating a configuration of a product advertisement system according to another embodiment of the present invention.

Referring to FIG. 12, the product advertisement system 1200 according to another exemplary embodiment of the present invention includes a database 1210, a receiver 1220, a successful bidder 1230, a determiner 1240, and an exposed unit 1250. do.

The database 1210 stores various data for a product search service or a product advertisement service. The product search service is a service providing general search results according to a product search request of a product searcher. The product advertising service exposes product information of an ad shopping mall that has been won according to a bid amount to an advertisement area, and according to a general search result. This service exposes product information to the service area.

In addition, the database 1210 may include a product service database for providing a search service result according to a search word such as a keyword, a category, or a model name for the product search service, and a product advertisement database for the product advertising service.

The product advertisement database includes a bid date, an advertiser, an advertiser type, a bid amount, information on whether the bid is successful, information on advertisement execution period, etc., in order to bid an advertisement shopping mall according to the product advertisement service. The product advertisement database may include an advertiser, a successful bid amount, a product popularity, a shopping mall grade, location information of an exposed area, etc. in order to determine the exposure ranking of the successful advertisement shopping mall.

The receiver 1220 receives a bid amount for purchasing a selected purchase unit from a plurality of shopping malls. That is, the receiving unit 1120 receives a bid amount for any one of a keyword, a category, or a model name from the plurality of shopping malls.

In addition, the receiver 1220 receives a keyword, category, or model name for product search from a product searcher.

The auction unit 1230 bids for N advertisement shopping malls that succeed in the purchase of the purchase unit according to the received bid amount. That is, the successful bidder 1230 bids N shopping malls determined in the order of the highest bid amount among the received bid amounts to the advertising mall. In this case, the bid price should be greater than the account balance at the time of successful bid.

Also, when the received bid amount is the same, the successful bidder 1230 bids a shopping mall having a quick bid time to the advertising shopping mall.

The determination unit 1240 determines the exposure order of the product information of the advertisement shopping mall based on the sorting criteria for the N successful advertising shopping malls. That is, the determination unit 1240 reflects the bid amount, the reliability of the advertisement shopping mall, and the popularity of the product of the advertising shopping mall, based on the sorting criteria, to the product information of the advertising shopping mall. Determine the exposure ranking.

In addition, the determination unit 1240 weights each of the bid amount for the N ad shopping malls, the reliability of the advertising shopping mall, and the popularity of the product of the advertising shopping mall, respectively, based on the assigned weights. The exposure ranking of the product information of the advertisement shopping mall is determined according to the calculated exposure ranking score. That is, the determination unit 1240 respectively weights the relative evaluation scores for the bid amounts of the N ad shopping malls, the relative evaluation scores for the reliability of the advertisement shopping malls, and the relative evaluation scores for the popularity of the advertisement shopping mall products. And an exposure ranking of the product information of the advertisement shopping mall according to the exposure ranking score calculated by the assigned weight.

The exposure unit 1250 exposes the product information of the advertisement shopping mall by applying the product advertisement function according to the determined exposure ranking during the predetermined advertisement execution period with reference to the database 1210. That is, the exposure unit 1250 may refer to the database 1210 for search results according to the search keyword, category, or model name received from the product searcher, and display the product information of the advertisement shopping mall according to the determined exposure ranking during the predetermined advertisement execution period. The product advertisement function is applied to the advertisement area.

In addition, the exposure unit 1250 exposes the advertisement product for the advertisement shopping mall to the advertisement area designated according to the product advertisement service during the advertisement execution period with reference to the database 1210, and when the advertisement execution period ends, The advertisement product for the advertisement shopping mall is exposed in a service area designated according to an advertisement search service.

In addition, the exposure unit 1250 exposes an advertisement product for the advertisement shopping mall by applying an advertisement icon or a background color according to the product advertisement service during the advertisement execution period with reference to the database 1210.

In addition, when the advertisement execution period ends, the exposure unit 1250 releases the advertisement icon or the background color, and then exposes the advertisement product for the advertisement shopping mall to the service area designated according to the product search service.

Meanwhile, the product advertisement method according to the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. singly or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. The medium may be a transmission medium such as an optical or metal wire, a waveguide, or the like including a carrier wave for transmitting a signal specifying a program command, a data structure, or the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

While specific embodiments of the present invention have been described so far, various modifications are possible without departing from the scope of the present invention.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the claims below, but also by the equivalents of the claims.

According to the present invention, when sorting and displaying the product information on the product search result page, the advertisement shopping mall that presents the bid amount for the advertising area is selected, and the product information of the selected advertising shopping mall is sorted according to a predetermined criterion. An advertising method and system for exposing are provided.

In addition, according to the product advertising method and system according to the present invention, the keyword, category or model name is selected as a purchase unit, the advertising shopping mall is awarded according to the bid amount for the selected purchase unit, and according to the exposure ranking determined by the sorting criteria. Product information of the winning advertisement shopping mall may be provided.

In addition, according to the product advertisement method and system according to the present invention, it is possible to provide the product information of the advertisement shopping mall according to the exposure ranking determined by the sorting criteria reflecting the bid amount, the popularity of the product and the reliability of the shopping mall for the purchase unit. .

In addition, according to the product advertisement method and system according to the present invention, the advertisement shopping mall according to the exposure ranking determined by the exposure ranking determined by summing the relative evaluation scores for the purchase amount, the popularity of the product and the reliability of the shopping mall Product information can be provided.

Claims (17)

In the product advertising method, Maintaining a service product database for a product search service; Receiving a bid amount for purchasing a selected purchase unit from a plurality of shopping malls; Bidding N successful shopping malls that have succeeded in purchasing the purchase unit according to the received bid amount; Determining an exposure order of product information of the advertisement shopping mall based on an alignment criterion for the N advertising shopping malls which have been won; Converting the service product database into a product advertisement database for a product advertisement service; Exposing product information of the advertisement shopping mall to which the product advertisement function is applied according to the determined exposure order during a predetermined advertisement execution period with reference to the product advertisement database; Converting the product advertisement database to the service product database when the advertisement execution period ends; And Releasing the product advertisement function for the product information of the advertisement shopping mall Product advertising method comprising a. The method of claim 1, The purchase unit, Product advertising method characterized in that any one of a keyword, category or model name. The method of claim 1, The sorting criterion includes a bid amount of the advertisement shopping mall, a popularity of the product of the advertising shopping mall, and a reliability of the advertising shopping mall. The method of claim 3, The sorting criterion is an exposure ranking determination score that is a sum of a relative evaluation score for each of the weighted bids of the advertising shopping mall, a relative evaluation score for the popularity of the product of the advertising shopping mall, and a relative evaluation score for the reliability of the advertising shopping mall. Product advertising method characterized in that. The method of claim 1, The sorting criterion is a product advertising method, characterized in that determined according to the characteristics of the product information of the advertising shopping mall. The method of claim 1, The product advertisement function, And a position of exposing the product information of the advertisement shopping mall to a position of an advertisement region designated by the product advertisement database. The method of claim 1, The product advertisement function, Product advertisement method characterized in that for applying the advertisement icon or the background color to the product information of the advertising shopping mall. The method of claim 1, The step of releasing the product advertising function for the product information of the advertising shopping mall, And a position of exposing the product information of the advertisement shopping mall to a position of a service area designated by the service product database. The method of claim 1, The step of winning bids for N advertising shopping malls that succeed in purchasing the purchase unit according to the received bid amount, And when the received bid amount is the same, a successful bidding bidding time for the purchase unit. The method of claim 1, Receiving a bid amount for purchasing a selected purchase unit from a plurality of shopping malls, Receiving the selected purchase unit information from the plurality of shopping malls; Providing bid information on the selected purchase unit to the plurality of shopping malls; Receiving the bid amounts from the plurality of shopping malls; Registering the creative material based on the bid amount in the service product database; Providing an expected exposure ranking according to the bid amount to the plurality of shopping malls; And Setting various functions according to the product advertisement service Product advertising method comprising a. A computer-readable recording medium for recording a program for executing the method of any one of claims 1 to 10 on a computer. A database for recording data for a product search service or a product advertisement service; A receiving unit receiving a bid amount for purchasing a selected purchase unit from a plurality of shopping malls; A successful bidder that bids for N advertising shopping malls that succeed in purchasing the purchase unit according to the received bid amount; A determination unit configured to determine an exposure order of product information of the advertisement shopping mall based on an alignment criterion for the N advertisement shopping malls which have been won; And The product information of the advertisement shopping mall is exposed by applying a product advertisement function according to the determined exposure order during a predetermined advertisement execution period by referring to the database for the product advertisement service. An exposure unit for exposing product information of the advertisement shopping mall in which the product advertisement function is released by referring to a database Product advertising system comprising a. The method of claim 12, The receiving unit, Receiving a bid amount for any one of a keyword, a category, or a model name from the plurality of shopping malls. The method of claim 12, The determination unit, And determining the exposure order of the product information of the advertisement shopping mall by reflecting the bid amount of the N advertising shopping malls, the reliability of the advertising shopping mall, and the popularity of the products of the advertising shopping mall as the sorting criteria. Product advertising system. The method of claim 14, The determination unit, The weights are respectively assigned to the bid amount of the winning N advertising shopping malls, the reliability of the advertising shopping mall, and the popularity of the products of the advertising shopping mall, and according to the exposure ranking score calculated by the assigned weights. Product advertisement system characterized in that for determining the exposure ranking of the product information of the advertising shopping mall. The method of claim 12, The exposed portion, Exposing an advertisement product for the advertisement shopping mall to an advertisement area designated according to the product advertisement service during the advertisement execution period with reference to the database; And when the advertisement execution period ends, exposing an advertisement product for the advertisement shopping mall to a service area designated according to the advertisement search service. The method of claim 12, The exposed portion, The advertisement product for the advertisement shopping mall is exposed by applying an advertisement icon or a background color according to the product advertisement service during the advertisement execution period with reference to the database. And when the advertisement execution period ends, the application of the advertisement icon or the background color is released and the advertisement product for the advertisement shopping mall is exposed to a service area designated according to the product search service.

Images