KR100821339B1 - Method and system for providing commodity information in shopping commodity searching service - Google Patents

Abstract

The present invention receives a bid for purchasing an advertisement item from a plurality of shopping malls, and sorts the product information for a plurality of advertising shopping malls that have succeeded in purchasing the advertising item according to the received bids according to a predetermined criterion on the product search result page. The present invention relates to a method for providing product information to be displayed and a system thereof. According to the present invention, when the product information is sorted and displayed on the product search result page, the advertisement shopping mall that has provided a bid for the upper exposure area is selected, and the product information of the selected advertisement shopping mall is sorted again according to a predetermined criterion. A product information providing method and system for exposing to an area and aligning product information according to various criteria such as popularity order and sale order and providing the same to a user at the same time except for the upper exposure area are provided.

Product information, ad items, promotions, purchases, impressions

Description

Method and system for providing product information in shopping product search service {METHOD AND SYSTEM FOR PROVIDING COMMODITY INFORMATION IN SHOPPING COMMODITY SEARCHING SERVICE}

1 is a diagram illustrating a linkage relationship between a product information providing system, a shopping mall server, and a product search terminal according to an exemplary embodiment of the present invention.

2 is a flowchart illustrating a method of providing product information according to an embodiment of the present invention.

3 is a diagram illustrating an example of a screen providing product information to which advertisement items are applied when sorting products in order of popularity according to one embodiment of the present invention.

FIG. 4 is a diagram for one example of a screen providing product information to which advertisement items are applied when sorting products in descending order of prices according to one embodiment of the present invention.

FIG. 5 is a diagram illustrating an example of a screen that provides product information to which advertisement items are applied to a prominent product area according to category classification according to an embodiment of the present invention.

6 is a diagram illustrating an example of a screen for providing product information to which advertisement items are applied to a prominent product area according to a keyword search result according to one embodiment of the present invention.

FIG. 7 is a diagram illustrating an example of a screen that provides product information to which advertisement items are applied in a prominent mall area according to category classification according to one embodiment of the present invention.

8 is a diagram illustrating an example of a screen for providing product information to which an advertisement item is applied to a prominent mall area according to a keyword search result according to one embodiment of the present invention.

FIG. 9 is a diagram for one example of a screen providing product information to which an advertisement item is applied to a prominent mall area of a basic information screen of a specific product according to one embodiment of the present invention.

FIG. 10 illustrates an example of a screen for providing product information to which an advertisement item is applied to a price comparison area of a specific product.

11 is a diagram showing the configuration of a product information providing system according to an embodiment of the present invention.

12 is an internal block diagram of a general purpose computer device that can be employed to perform the method for providing product information according to the present invention.

<Explanation of symbols for the main parts of the drawings>

1100: product information providing system

1110: receiver

1120: first decision unit

1130: second determining unit

1140: input unit

1150: display unit

1160: billing

The present invention relates to a method and a system for providing product information in a shopping product search service, and more particularly, receiving a bid for purchasing an advertisement item from a plurality of shopping malls, and successfully purchasing the advertisement item according to the received bid. The present invention relates to a product information providing method and system for sorting product information on a plurality of advertisement shopping malls according to a predetermined criterion and displaying them on a product search result page.

Recently, many people use the Internet due to the development of information and communication, and various kinds of services using the Internet are provided with the increase of the use of the Internet. Therefore, Internet users can use various services such as shopping, games, movies, and music through online. In particular, online shopping is used by many Internet users because it is possible to purchase a product without being constrained by the purchase time of the product and without directly visiting a product sales place.

In addition, with the increased use of online shopping, shopping mall relay systems that provide information on products sold in a plurality of shopping malls are also increasing. Due to the development of such an online shopping system, as the types of products sold or handled in a shopping mall or a shopping mall relay system increase exponentially, a method of providing product information provided to a user is also diversified.

In a conventional online shopping mall or shopping mall relay system, in order to purchase a predetermined product, a user has to search for a product and check product information until a product to be purchased is found through a product search process.

In particular, unlike online shopping, in online shopping, the user cannot obtain information about a certain product from a seller of the product, for example, a new product or a popular product, and thus obtains information that is helpful in selecting a product. There was a problem that is difficult.

In order to solve the above problem, the recent online shopping mall or shopping mall relay system provides product information by sorting the latest products in order of popularity. For example, when a user searches for "suit pants," the user may select and sell the order of "suit pants" according to the sales volume. However, in the above case, since a popular product is selected only in consideration of the sales amount of the product, there is a problem in that it cannot satisfy the desire of an advertiser to advertise a product for "suit pants." In addition, in providing product information, if a popular product is selected only for an advertisement that has paid a certain advertisement fee for product advertisement, there is a problem in that suitable product information is not provided to the user.

Therefore, when sorting and displaying the product information on the product search result page, the advertisement shopping mall that has bid for the upper exposure area is selected, and the product information of the selected advertisement shopping mall is sorted according to a predetermined criterion, and then, the product information is arranged in the upper exposure area. In addition to the exposure, in the other areas except the upper exposure area, there has been a demand for the emergence of a new technology for aligning product information according to various criteria such as popularity order and sales order and providing the same to the user.

The present invention has been made to improve the prior art as described above, when selecting the product information on the product search results page to display the advertising shopping mall bids for the upper exposure area is selected, and again selected according to certain criteria While providing product information of an advertisement shopping mall by arranging the product information in the upper exposure area, and in the remaining areas except the upper exposure area, product information can be provided to the user at the same time by sorting the product information according to various criteria such as popularity order and sales order. It is an object to provide a method and a system thereof.

In addition, a method and system for providing product information according to the present invention has an object of providing product information to which an advertisement item for differentiating from existing simple search product information is applied.

In addition, a method and system for providing product information according to the present invention has an object of providing product information to which an advertisement item is applied to the first page of a product search result page.

In addition, a method and system for providing product information according to the present invention has an object of providing product information to which an advertisement item is applied to a specific area of a product search result page.

In addition, a method and system for providing product information according to the present invention has an object of providing product information to which special display information according to an advertisement item is added.

In addition, a method and system for providing product information according to the present invention has an object of providing product information to which an advertisement item is applied to a specific area of a product search result only during the validity period of the advertisement item.

In addition, the product information providing method and system according to the present invention is to provide the product information to which the advertisement item is applied to a specific area of the product search results when sorting the product information in order of popularity.

In order to achieve the above object and to solve the problems of the prior art, the product information providing method according to the present invention, receiving a bid for purchasing an advertisement item associated with a product search keyword from a plurality of shopping malls, the received bid Determining a plurality of advertising shopping malls that have successfully purchased the advertising item according to the present invention, determining an exposure ranking of product information of the plurality of advertising shopping malls according to a predetermined internal scoring standard, and a product searcher. Receiving a product search keyword from a user; displaying product information of the plurality of advertisement shopping malls on a product search result page associated with the product search keyword according to the determined exposure ranking; and generating a click for the product information. Billing the advertising fee for the advertising shopping mall; .

In accordance with another aspect of the present invention, there is provided a method of providing product information, the method comprising: receiving a bid to purchase an advertisement item associated with a product category from a plurality of shopping malls, and a plurality of successful purchase of the advertisement item according to the received bid. Determining an advertisement shopping mall, determining an exposure ranking of product information of the plurality of advertising shopping malls according to a predetermined internal scoring criterion, receiving the product category from a product searcher, and determining the determined exposure ranking. And displaying product information of the plurality of advertisement shopping malls on a product search result page associated with the product category, and charging the advertisement shopping mall for the advertisement shopping mall according to occurrence of a click on the product information.

In addition, the product information providing system according to the present invention, a receiving unit for receiving a bid for purchasing an advertisement item associated with a product search keyword or product category from a plurality of shopping malls, and the successful purchase of the advertisement item in accordance with the received bid A first determination unit determining a plurality of advertisement shopping malls, a second determination unit determining an exposure ranking of the product information of the plurality of advertisement shopping malls according to a predetermined internal scoring criterion, and a product search keyword from a product searcher; A display unit for inputting the product category, a display unit displaying product information of the plurality of advertisement shopping malls on a product search keyword or a product search result page associated with the product category according to the determined exposure ranking, and clicking on the product information According to the occurrence in the advertising mall It includes charging unit to charge for advertising.

Hereinafter, a method and a system for providing product information according to the present invention will be described with reference to the accompanying drawings.

1 is a diagram illustrating a linkage relationship between a product information providing system, a shopping mall server, and a product search terminal according to an exemplary embodiment of the present invention.

Referring to FIG. 1, the product information providing system 100 receives a bid for purchasing an advertisement item associated with a product search keyword or a product category from a plurality of shopping mall servers 110. The bid does not affect the charge per click, nor does it affect the sorting order for the plurality of advertisement shopping malls that have successfully purchased the advertisement item.

The advertisement item may place product information in a specific area of a product search result page and add special display information to the product information in order to promote product sale. The advertisement item may also provide an opportunity to change the location and user interface for the particular area.

In addition, the product information providing system 100 determines a plurality of advertising shopping malls that have successfully purchased the advertisement item according to the received bid. The plurality of advertising shopping malls includes a predetermined number of advertising shopping malls in the order of the highest bid among the bids for purchasing the advertising items. For example, if there are 12 shopping malls for purchasing the advertisement item, only eight shopping malls may be determined as the advertisement shopping mall in the order of the high bids received from the plurality of shopping mall servers 110.

In addition, the product information providing system 100 determines the exposure ranking of the product information of the plurality of advertisement shopping malls according to a predetermined internal scoring standard. The internal scoring may be a score for product information given according to product search sorting criteria such as popularity, reliability, accuracy, and the like.

In addition, the product information providing system 100 receives the product search keyword or the product category from the product search terminal 120.

In addition, the product information providing system 100 displays the product information of the plurality of advertisement shopping malls on a product search result page associated with the product search keyword or the product category according to the determined exposure ranking.

In addition, the product information providing system 100 charges an advertisement fee for the advertising shopping mall according to the occurrence of a click on the product information.

The shopping mall server 110 transmits a bid for purchasing an advertisement item associated with a product search keyword or a product category to the product information providing system 100, and sends the advertisement cost according to occurrence of a click on the product information. )

In addition, the shopping mall server 110 may provide a product sales web page linked with a shortcut of each product model to the product information providing system 100, and provide the product information to the product search terminal 120 through the shortcut. Can be.

The product search terminal 120 refers to a device having a memory capability and equipped with a microprocessor, such as a desktop PC, a notebook PC, a PDA, a mobile communication terminal, and the like, which can be connected to a wired / wireless communication network.

In addition, the product search terminal 120 may transmit the product search keyword or the product category input from the product searcher to the product information providing system 100.

2 is a flowchart illustrating a method of providing product information according to an embodiment of the present invention. The product information providing method according to the present invention may be performed by the product information providing system 100.

First, in step S210, the product information providing system 100 receives a bid for purchasing an advertisement item associated with a product search keyword or a product category from a plurality of shopping malls. The product search keyword may be keyword information used by a product searcher to search for a product, and the product category may be category information used by the product searcher to search for a product.

In operation S220, the product information providing system 100 determines a plurality of advertisement shopping malls that have successfully purchased the advertisement item according to the received bid. That is, the product information providing system 100 may determine a predetermined number of shopping malls in the order of the highest bid among the received bids as the advertising shopping mall that has successfully purchased the advertising item.

The advertisement item may grant a right to expose product information of the plurality of advertisement shopping malls to a first page of a predetermined product search result page. Accordingly, in the method of providing product information according to the present invention, when the product search is sorted according to the order of popularity products, the product information of the plurality of advertisement shopping malls is exposed on the first page of the product search result, thereby providing the plurality of advertisements rather than general product information. Product information of the shopping mall may play a role of making the product searcher stand out.

In addition, the advertisement item may grant a right to expose product information on the plurality of advertisement shopping malls to a specific area of the product search result page. The specific area may be more prominent when a product searcher searches for a product on the product search result page, and may be designated when bidding on the advertisement item in the plurality of advertisement shopping malls. The specific area may be an area designated at the top of the keyword search result screen or at the top of the category search result screen. The specific area may be an area specified at the bottom of the keyword search result screen or at the bottom of the category search result screen.

Accordingly, the method of providing product information according to the present invention displays the product information of the plurality of advertisement shopping malls in a specific area of the product search result page, so that the product information of the plurality of advertisement shopping malls is better seen by the product searcher than general product information. I can make it stand out.

The advertisement item may add special display information when exposing product information of the plurality of advertisement shopping malls in a specific area of the product search result page. That is, the advertisement item may make the product information of the advertisement shopping mall stand out from other general product information by adding the special display information to the product information of the advertisement shopping mall on the product search result page.

In addition, the advertisement item may be applied when the product information is arranged in a reading order on the product search result page. When the product information is arranged in the order of popularity on the product search result page, the advertisement item may be authorized to expose the product information of the plurality of advertisement shopping malls to the top of the first page of the product search result page.

In addition, when the product information is sorted by price on the product search result page, the advertisement item may be exposed at the bottom by adding special display information to the product information of the plurality of advertisement shopping malls on the first page of the product search result page. have.

In addition, the advertisement item may have a validity period, and the product information of the plurality of advertisement shopping malls may be exposed in a specific area of the product search result page only during the designated validity period. In addition, the advertisement item may expose the product information of the plurality of advertisement shopping malls like other general product information when the designated valid period ends.

In operation S230, the product information providing system 100 determines an exposure ranking of the product information of the plurality of advertisement shopping malls according to a predetermined internal scoring criterion.

The internal scoring criteria is determined by information associated with product information such as popularity, reliability, accuracy, and the like.

The popularity may include the number of clicks to the previous day for the product information, the increase / decrease value for the product information, or the product raw PV (Page View) for the product information. The previous day shortcut clicks are valid clicks linked to a shortcut to the shopping mall of the product information on the previous day. The shortcut increase / decrease value is a value obtained by subtracting the average effective click value of the shortcut for the last 7 days of the product from the previous day shortcut effective click value of the product. The said goods raw part PV is PV in the case of having the said goods original part.

The reliability is determined by the user's rating or shopping mall rating. The user rating is a user score for the product, and the shopping mall rating is a shopping mall score for the mall.

The accuracy is a value calculated by indexing a sentence using a brand name as a query and calculating a string matching algorithm to calculate a similarity using the brand name. That is, when a brand name is input to the query and a searched product is displayed according to the query, the sort order may be determined according to the similarity between the input brand name and the searched product.

The internal scoring criterion may be used as a more sophisticated sorting criterion when various fields such as' price ',' launch date ',' shipping fee 'and reserve' are added to other database fields in addition to the popularity, the reliability or the accuracy.

In operation S240, the product information providing system 100 receives the product search keyword or the product category from a product searcher. For example, the product searcher may input a product search keyword desired by the user, such as 'Hyori Style', to the product information providing system 100 through the product search terminal 120. In addition, the product searcher may input a product category desired by the user, such as 'pants', into the product information providing system 100 through the product search terminal 120.

In operation S250, the product information providing system 100 displays the product information of the plurality of advertisement shopping malls on a product search result page associated with the product search keyword or the product category according to the determined exposure ranking. Hereinafter, a method of displaying product information will be described with reference to FIGS. 3 to 10.

3 is a diagram illustrating an example of a screen providing product information to which advertisement items are applied when sorting products in order of popularity according to one embodiment of the present invention.

As shown in FIG. 3, when the product information providing system 100 receives, for example, a 'dressing pants' as a product category from a product searcher and sorts products according to the order of popularity, the suit is selected in step S250. On the first page of the product search result page associated with the pants, the product information 311 ˜ 314 of the plurality of advertisement shopping malls is added by displaying special display information 310 according to the advertisement item so as to be distinguished from general product information. In this case, the exposure order of the product information 311 to 314 of the plurality of advertisement shopping malls is not determined by the bid, but by the internal scoring criteria.

In addition, the product information providing system 100 displays the product information of the plurality of advertisement shopping malls on the first page of the product search result page only during the validity period of the advertisement item.

In addition, when the validity period of the advertisement item ends, the product information providing system 100 stops adding the special display information 310 according to the advertisement item, and by the internal scoring method on the product search result page. Product information can be rearranged and displayed.

FIG. 4 is a diagram for one example of a screen providing product information to which advertisement items are applied when sorting products in descending order of prices according to one embodiment of the present invention.

As shown in FIG. 4, when the product information providing system 100 receives, for example, 'dressing pants' as a product category from a product searcher and sorts the products according to the lowest price, the suit is selected in step S250. The first page of the product search result page associated with the pants displays the product information of the advertisement shopping mall to which the special display information 410 according to the advertisement item is added so as to be distinguished from other general product information sorted in descending order. Therefore, the present invention is located at the bottom of the first page of the product search results page in the order of the product information of the advertising shopping mall, but the special display information 410 according to the advertisement item is added to the other product information around Compared to the product searcher can be displayed more prominently.

In addition, the product information providing system 100 stops the addition of the special display information 410 according to the advertisement item when the valid period of the advertisement item ends, and the product by the internal scoring method on the product search result page. Information can be rearranged and displayed.

FIG. 5 is a diagram illustrating an example of a screen for providing product information to which an advertisement item is applied to a prominent product area according to a category classification according to one embodiment of the present invention.

As shown in FIG. 5, when the product information providing system 100 receives a suit pants as a product category from the product searcher and sorts the products according to the order of popularity, the product search associated with the dress pants is performed in step S250. Product information of the plurality of advertisement shopping malls to which the special display information 510 according to the advertisement item is added is displayed in the prominent product area 500 at the top of the result page.

In addition, the product information providing system 100 stops the addition of the special display information 510 according to the advertisement item when the valid period of the advertisement item ends, and by the internal scoring method on the product search result page Product information can be rearranged and displayed.

6 is a diagram illustrating an example of a screen for providing product information to which advertisement items are applied to a prominent product area according to a keyword search result according to one embodiment of the present invention.

As illustrated in FIG. 6, when the product information providing system 100 receives 'Hyori Style' as a product search keyword from the product searcher, the product search result page of the product search result page associated with the search keyword is displayed at step S250. The product information of the plurality of advertisement shopping malls to which the special display information 610 according to the advertisement item is added is displayed in the prominent product area 600 so as to be distinguished from other general product information.

In addition, when the validity period of the advertisement item ends, the product information providing system 100 stops adding special display information 610 according to the advertisement item, and by the internal scoring method on the product search result page. Product information can be rearranged and displayed.

FIG. 7 is a diagram illustrating an example of a screen that provides product information to which advertisement items are applied in a prominent mall area according to category classification according to one embodiment of the present invention.

As shown in FIG. 7, when the product information providing system 100 receives a suit pants as a product category from the product searcher and sorts products according to the order of popularity, the product search associated with the dress pants is performed in step S250. The product information of the plurality of advertisement shopping malls to which the special display information 710 according to the advertisement item is added is displayed on the prominent mall area 700 at the bottom of the result page so as to be distinguished from other general product information.

In addition, the product information providing system 100 stops the addition of the special display information 710 according to the advertisement item when the valid period of the advertisement item ends, and by the internal scoring method on the product search result page Product information can be rearranged and displayed.

8 is a diagram illustrating an example of a screen for providing product information to which an advertisement item is applied to a prominent mall area according to a keyword search result according to one embodiment of the present invention.

As shown in FIG. 8, when the product information providing system 100 receives 'Hyori Style' as a product search keyword from the product searcher, in step S250, the product information providing system 100 is located at the bottom of the product search result page associated with the search keyword. The product information of the plurality of advertisement shopping malls to which the special display information 810 corresponding to the advertisement item is added is displayed in the mall area 800 which is distinguished from other general product information.

In addition, when the validity period of the advertisement item ends, the product information providing system 100 stops adding special display information 810 according to the advertisement item, and by the internal scoring method on the product search result page. Product information can be rearranged and displayed.

FIG. 9 is a diagram for one example of a screen providing product information to which an advertisement item is applied to a prominent mall area of a basic information screen of a specific product according to one embodiment of the present invention.

As shown in FIG. 9, when the product information providing system 100 receives specific product information from the product searcher, in step S250, a noticeable mall of basic information of a product information result page associated with the specific product is displayed. Displays product information of a plurality of advertisement shopping malls in which the special display information 910 corresponding to the advertisement item is added to the area 900.

In addition, when the validity period of the advertisement item ends, the product information providing system 100 stops adding special display information 910 according to the advertisement item, and by the internal scoring method on the product search result page. Product information can be rearranged and displayed.

FIG. 10 illustrates an example of a screen for providing product information to which an advertisement item is applied to a price comparison area of a specific product.

As shown in FIG. 10, when the product information providing system 100 receives a price comparison for specific product information from the product searcher, the price comparison result is displayed on the product information result page associated with the specific product in step S250. The special display information 1011 to 1013 according to the advertisement item is added to the product information of the plurality of advertisement shopping malls among the product information arranged in the lowest order according to the display.

Accordingly, the present invention is not limited to a specific region on the product search result page in order of the product information of the advertisement shopping mall in order of low price. However, as the special display information 1011 to 1013 corresponding to the advertisement item is added, other products around Compared to the information can be displayed more prominently of the product searcher.

In addition, when the expiration date of the advertisement item ends, the product information providing system 100 stops adding special display information 1011 to 1013 according to the advertisement item, and by the internal scoring method on the product search result page. The product information may be rearranged and displayed.

In operation S260, the product information providing system 100 charges an advertisement fee for the advertisement shopping mall according to the occurrence of a click on the product information. That is, when the product information providing system 100 clicks on the product information of the advertisement shopping mall on the search result page according to the category of the product or the product search keyword in the shopping product search service, the advertisement cost corresponding thereto is transferred to the advertisement shopping mall. You can charge it. The advertising cost may be calculated as "[charge per click] X [number of clicks]". The charge per click may be calculated by a calculation formula such as "[product sales price] X [rate per segment]". According to one embodiment of the present invention, the charge per click is charged only when the click is a valid click, and when the click is a click determined to be in doubt through a predetermined validity measuring method, the charge is invalidated to be charged. You can do that. For example, if the individual IP clicks an individual product more than two times within 24 hours, the validity measuring method may determine a click corresponding to two or more times as invalid clicks, and the difference between the click time and the product exposure time is one hour or more. In this case, various methods may be used, such as a method of determining the click as an invalid click, or a method of determining the click as an invalid click when the product impression IP and the click IP are different.

The method for providing product information according to the present invention does not impose a cost of raising the CPC unit price itself in the product information providing system 100 which is a seller of the advertisement item, but a region having a high purchase rate, that is, an area where many clicks can be generated. Product information can be exposed. As such, the product information providing system 100 may generate additional advertising revenue by exposing the product information to an area where more clicks may be generated.

11 is a diagram showing the configuration of a product information providing system according to an embodiment of the present invention.

Referring to FIG. 11, the product information providing system 1100 may include a receiver 1110, a first determiner 1120, a second determiner 1130, an input unit 1140, a display unit 1150, and a billing unit 1160. )

The receiver 1110 receives a bid for purchasing an advertisement item associated with a product search keyword or a product category from a plurality of shopping malls.

The first determiner 1120 determines a plurality of advertisement shopping malls that have successfully purchased the advertisement item according to the received bid. That is, the first determiner 1120 may determine a predetermined number of shopping malls in the order of higher bids among the bids received from the plurality of shopping malls as the advertisement shopping mall. For example, when received from twelve shopping malls, the first determiner 1120 may determine the eight shopping malls having the highest bid among the received bids as the advertisement shopping mall.

The second determiner 1130 determines the exposure order of the product information of the plurality of advertisement shopping malls according to a predetermined internal scoring criterion. The internal scoring may be a score for product information given according to product search sorting criteria such as popularity, reliability, accuracy, and the like. The exposure rank is not affected by the bid and is determined by the internal scoring.

The input unit 1140 receives the product search keyword or the product category from a product searcher's terminal. That is, the input unit 1140 may receive a product search keyword or a product category desired by the product searcher through the product search terminal.

The display unit 1150 displays product information of the plurality of advertisement shopping malls on the product search keyword or the product search result page associated with the product category according to the determined exposure ranking.

In addition, the display unit 1150 may display product information of the plurality of advertisement shopping malls on the first page of the product search result page.

As described above, the present invention displays the product information of the plurality of advertisement shopping malls that have purchased the advertisement item on the first page of the product search result page, thereby increasing the probability that the product searcher can click on the product information. You can increase it.

In addition, the display unit 1150 may display product information of the plurality of advertisement shopping malls in a specific area of the product search result page. The specific area may be the top or bottom of the product search result page.

In addition, the display unit 1150 may display the product information of the plurality of advertisement shopping malls in a specific area of the product search result page only during the valid period of the advertisement item. For example, when the validity period of the advertisement item is one week, the display unit 1150 may display the product information of the plurality of advertisement shopping malls in a specific area of the product search result page only for one week. When the validity period of the advertisement item ends, the display unit 1150 rearranges and displays the product information of the plurality of advertisement shopping malls in the same manner as the product information of the general shopping mall according to an internal scoring method on the product search result page. have.

As such, when the validity period of the advertisement item ends, the present invention automatically switches to general product information, so that the advertisement content and the service content may be mixed on one page.

In addition, since the present invention determines the sorting criteria of the product or the mall according to the internal scoring method, the feature of the product information of the advertisement shopping mall may be applied when the advertisement item is applied without being influenced by the bid.

The advertisement item may add special display information to product information of the plurality of advertisement shopping malls. Therefore, since the special display information is added to the product information of the plurality of advertisement shopping malls to which the advertisement item is applied, the present invention becomes more prominent than the general product information. Can trigger clicks.

In addition, the advertisement item may be applied when the product information is arranged in order of popularity on the product search result page. Therefore, when the advertisement items are arranged in order of popularity, the plurality of advertisement information items of the plurality of advertisement shopping malls are displayed on the top of the first page of the product search result page when the items are sorted by the order of popularity. The product information of the advertisement shopping mall may receive more attention of the product searcher than the general product information.

The charging unit 1160 charges an advertisement fee for the advertisement shopping mall according to the occurrence of a click on the product information. That is, when the shopping unit 1160 clicks on the product information of the advertisement shopping mall on the search result page according to the category of the product or the product search keyword in the shopping product search service, the charging unit 1160 charges the corresponding advertisement fee to the advertisement shopping mall server. You can. The advertisement cost may be calculated as "[charge per click] X [number of clicks]". The charge per click may be calculated by a calculation formula such as "[product sales price] X [rate per segment]". According to one embodiment of the present invention, the charge per click is charged only when the click is a valid click, and when the click is a click determined to be in doubt through a predetermined validity measuring method, the charge is invalidated to be charged. You can do that. For example, if the individual IP clicks an individual product more than two times within 24 hours, the validity measuring method may determine a click corresponding to two or more times as invalid clicks, and the difference between the click time and the product exposure time is one hour or more. In this case, various methods may be used, such as a method of determining the click as an invalid click, or a method of determining the click as an invalid click when the product impression IP and the click IP are different.

The product information providing system 1100 does not impose a cost of raising the CPC unit price to the advertisement shopping mall server that has successfully purchased the advertisement item, but has a high purchase rate, that is, an area where a large number of clicks may be generated. Product information can be exposed. Accordingly, the product information providing system 1100 according to the present invention may generate additional advertising revenue by exposing the product information of the advertisement shopping mall to an area where more clicks may be generated.

Meanwhile, the method for providing commodity information according to the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. The medium may be a transmission medium such as an optical or metal wire, a waveguide, or the like including a carrier wave for transmitting a signal specifying a program command, a data structure, or the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

12 is an internal block diagram of a general purpose computer device that can be employed to perform the method for providing product information according to the present invention.

Computer device 1200 includes one or more processors 1210 coupled with a main memory device including random access memory (RAM) 1220 and read only memory (ROM) 1230. The processor 1210 is also called a central processing unit (CPU). As is well known in the art, the ROM 1230 serves to transfer data and instructions to the CPU unidirectionally, and the RAM 1220 typically transfers data and instructions bidirectionally. Used to. RAM 1220 and ROM 1230 may include any suitable form of computer readable media. Mass storage 1240 is bi-directionally coupled to processor 1210 to provide additional data storage capabilities, and may be any of the computer readable recording media described above. The mass storage device 1240 is used to store programs, data, and the like, and is a secondary memory device such as a hard disk which is generally slower than the main memory device. Certain mass storage devices such as CD ROM 1260 may also be used. The processor 1210 may include one or more input / output interfaces, such as a video monitor, trackball, mouse, keyboard, microphone, touchscreen display, card reader, magnetic or paper tape reader, voice or handwriting reader, joystick, or other known computer input / output device. 1250 is connected. Finally, the processor 1210 may be connected to a wired or wireless communication network through the network interface 1270. Through this network connection, the procedure of the method described above can be performed. The apparatus and tools described above are well known to those skilled in the computer hardware and software arts.

The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention.

While specific embodiments of the present invention have been described so far, various modifications are possible without departing from the scope of the present invention.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the claims below, but also by the equivalents of the claims.

According to the present invention, when the product information is sorted and displayed on the product search result page, the advertisement shopping mall that has provided a bid for the upper exposure area is selected, and the product information of the selected advertisement shopping mall is sorted again according to a predetermined criterion. A product information providing method and system for exposing to an area and aligning product information according to various criteria such as popularity order and sale order and providing the same to a user at the same time except for the upper exposure area are provided.

In addition, according to the method and system for providing product information according to the present invention, product information to which advertisement items for differentiating from existing simple search product information may be displayed.

In addition, according to the method and system for providing product information according to the present invention, product information to which an advertisement item is applied may be displayed on the first page of a product search result page.

In addition, according to the method and system for providing product information according to the present invention, product information to which an advertisement item is applied may be displayed in a specific area of a product search result page associated with a product category or a product search keyword.

In addition, according to the method and system for providing product information according to the present invention, it is possible to focus the attention of the product searcher by displaying the product information to which the special display information according to the advertisement item is added.

In addition, according to the method and system for providing product information according to the present invention, the product information to which the advertisement item is applied may be displayed in a specific area of the product search result only during the validity period of the advertisement item.

In addition, according to the method and system for providing product information according to the present invention, when the product information is arranged in order of popularity, the product information to which the advertisement item is applied may be displayed in a specific area of the product search result.

Claims (12)

In the method for providing product information in a shopping product search service, Receiving a bid to purchase an advertisement item associated with a product search keyword or a product category from a plurality of shopping malls; Determining a plurality of advertisement shopping malls which have successfully purchased the advertisement item according to the received bids; Determining an exposure rank of product information of the plurality of advertisement shopping malls according to a predetermined internal scoring criterion; Receiving the product search keyword or the product category from a product searcher; Displaying product information of the plurality of advertisement shopping malls on a product search result page associated with the product search keyword or the product category according to the determined exposure ranking; And Billing an advertisement fee for the advertisement shopping mall according to occurrence of a click on the product information Including, The advertisement item includes predetermined validity period information, The step of displaying product information of the plurality of advertising shopping malls, Displaying product information of the plurality of advertisement shopping malls in a specific area of the product search result page only during the valid period; And When the expiration date ends, rearranging and displaying product information of the plurality of advertisement shopping malls as product information of a general shopping mall according to an internal scoring method on the product search result page; Product information providing method comprising a. The method of claim 1, And the advertisement item exposes product information of the plurality of advertisement shopping malls to a first page or a specific area of the product search result page. The method of claim 1, And the advertisement item adds special display information to the product information of the plurality of advertisement shopping malls. The method of claim 1, And the advertisement item is applied when the product information is arranged in order of popularity on the product search result page. delete The method of claim 1, The step of displaying product information of the plurality of advertising shopping malls, And displaying the specific product information of the plurality of advertisement shopping malls on a basic information screen of the specific product. A computer-readable recording medium for recording a program for executing the method of any one of claims 1 to 4 and 6 on a computer. In the system for providing product information in a shopping product search service, A receiver configured to receive a bid for purchasing an advertisement item associated with a product search keyword or a product category from a plurality of shopping malls; A first determination unit that determines a plurality of advertisement shopping malls that have succeeded in purchasing the advertisement item according to the received bid; A second determining unit determining an exposure order of product information of the plurality of advertisement shopping malls according to a predetermined internal scoring criterion; An input unit to receive the product search keyword or the product category from a product searcher; A display unit configured to display product information of the plurality of advertisement shopping malls on a product search result page associated with the product search keyword or the product category according to the determined exposure ranking; And A charging unit that charges an advertisement fee for the advertisement shopping mall according to occurrence of a click on the product information Including, The advertisement item includes predetermined validity period information, The display unit, Displaying product information of the plurality of advertisement shopping malls in a specific area of the product search result page only during the valid period of the advertisement item based on the valid period information, And when the valid period ends, the product information of the plurality of advertisement shopping malls is rearranged and displayed as product information of a general shopping mall according to an internal scoring method on the product search result page. The method of claim 8, And the display unit displays product information of the plurality of advertisement shopping malls on a first page or a specific area of the product search result page. delete The method of claim 8, The advertisement item is a product information providing system, characterized in that for adding the special display information to the product information of the plurality of advertising shopping malls. The method of claim 8, The advertisement item is a product information providing system, characterized in that applied when the product information is sorted in order of popularity on the product search results page.

Images