KR102192375B1 - Server for providing website related to shopping mall and method for operation thereof - Google Patents

Abstract

The present invention relates to a server for providing a shopping mall-related website and an operation method thereof. The server comprises: a communication interface; a processor; and a memory. Therefore, the server can provide an effect of allowing a specific user to easily shop for trendy products.

Description

A server that provides a shopping mall-related website and its operation method {SERVER FOR PROVIDING WEBSITE RELATED TO SHOPPING MALL AND METHOD FOR OPERATION THEREOF}

Various embodiments of the present invention relate to a server providing a shopping mall-related web site and a method of operating the same.

Recently, with the development of communication technology and the widespread use of the Internet, sales of products using Internet shopping malls have been activated. These Internet shopping malls are easy to start up, relatively inexpensive startup costs, and convenience in management, so even small self-employed people are trying to establish and operate an Internet shopping mall.

On the other hand, in order to operate an Internet shopping mall, basic facilities (systems) including a server computer must be built and managed, and technical management and configuration such as program production and web page design for operating the Internet shopping mall are required. , Continuous uploading of product information, payment and delivery for product sales, customer management, and shopping mall promotion and marketing are required.

However, in the case of small self-employed individuals, especially newly established individuals, due to lack of experience, technology for operating and managing an Internet shopping mall is insufficient, and thus, it is inevitable to feel difficulty in smoothly operating the Internet shopping mall.

As one of the methods for solving this difficulty, a method in which small-scale entrepreneurs receive and operate Internet shopping malls through major web hosting companies or Internet shopping mall providers (hereinafter referred to as shopping mall sales companies) is used.

Internet shopping malls sold in this way upload information on products they want to sell based on the platform provided by the corresponding shopping mall sales company, and manage all other matters by the corresponding shopping mall sales company to more easily operate the Internet shopping mall. You can do it.

However, since Internet shopping malls operated in a pre-sale manner operate internet shopping malls on the basis of a platform collectively manufactured by the corresponding shopping mall sales company, each Internet shopping mall operated through the corresponding shopping mall sales company has a similar pattern. There is no choice but to build.

Therefore, it is difficult to obtain individual differentiation for Internet shopping malls through the corresponding shopping mall sales company, and the uniform management promotes the indiscretion of the Internet shopping malls, thereby enhancing the reliability of the shopping mall sales company and each Internet shopping mall using the same. There was a problem to be degraded.

In addition, online shopping is enjoying great growth every year due to the development of information and communication and the convenience of purchasing products. Accordingly, a number of online shopping malls are created every year, and a system for helping the production of online shopping malls is developed as shown in the following patent documents.

Patent No. 10-1302180 (registered on Aug. 26, 2013) "Personalized service shopping mall platform construction method and system

The server and its operation method according to various embodiments of the present invention include selecting a specific product based on the number of times that users who have accessed a shopping mall service providing server for a specific period of time and selected a product, and a specific product for a specific user who accessed a website. A shopping mall service providing server supporting a shopping mall-related web site designed to provide a shopping mall through an intuitive graphic user interface, and a service method thereof may be provided.

The technical problems to be achieved in the present invention are not limited to the technical problems mentioned above, and other technical problems that are not mentioned will be clearly understood by those of ordinary skill in the technical field to which the present invention belongs from the following description. I will be able to.

According to various embodiments, a server that processes a request received from a user device, transmits the requested information to the user device, and supports a shopping mall-related web site, operates with a communication interface, a processor, and the processor. The memory includes a connected memory, wherein, when executed, the processor receives a request for displaying the home screen of the web site from the user device through the communication interface, and from a time point at which the request is received. Check the first product most selected in the first category by users who have accessed the website up to a time before the designated first period, and send the user from the time when the request is received to a time before the second pre-designated period. A plurality of second products are checked based on the number of times a product is selected in the first category, and a first object corresponding to the first product is displayed in a first area at the top of the home screen, and the first area The home screen is provided to the user device to display a plurality of second objects corresponding to the plurality of second products in a second area located adjacent to the lower end of the-The first object Price information and product name are displayed, and sizes of the plurality of second objects are determined based on the selected number of times-In response to receiving a first selection for a specific object among the plurality of second objects from the user device Thus, the specific object is provided to the user device to display a specific screen including product name and price information of a specific product corresponding to the specific object in a translucent manner on the specific object, and the specific screen is displayed from the user device. In response to additionally receiving a second selection for the specific object being displayed translucently, instructions for providing the screen for the specific product, switched from the home screen, to the user device can be stored. have.

The user's selection of the first product or the plurality of second products may be determined based on the number of times the product is purchased, clicked, or registered in the interest list.

The instructions are randomly as many as a predetermined number of products selected by the users more than a predetermined number of times in the first category from the time when the processor receives the request to a time before the predetermined second period. Selected products may be identified as the plurality of second products.

The instructions include, by the processor, the plurality of second products for which the number of times the product is selected from the first category by the users from the time when the request is received to the time before the second pre-designated You can check them as products.

The instructions include, by the processor, the third product selected most in the second category by the users who have accessed the web site from the time when the request is received to the time before the predetermined first period, and the From the time when the request is received to the time before the pre-designated second period, a plurality of fourth products are checked based on the number of times a product is selected in the second category by the users, and from the time when the home screen is provided When a predetermined third period elapses, the first object displayed in the first area is changed to a third object corresponding to the third product, and the plurality of second objects displayed in the second area are changed to the plurality of The home screen may be provided to the user device to change to a plurality of fourth objects corresponding to fourth products.

The instructions include, when the user device accesses the web site through a cellular network, the processor displays the first number of objects in the second area from among the plurality of second objects. And, when the user device accesses the website through a Wi-Fi network, the home screen is displayed to display a second predetermined number of objects among the plurality of second objects in the second area. However, the predetermined first number may be smaller than the predetermined second number.

According to various embodiments of the present invention, an intuitive user interface is provided to a specific user who accesses a website by providing the product most selected by users during the first period and a plurality of products selected by a plurality of users during the second period. It can provide an effect that users can easily shop for fashionable products.

The effects obtainable in the present invention are not limited to the above-mentioned effects, and other effects not mentioned can be clearly understood by those of ordinary skill in the art from the following description. will be.

Other aspects, features and benefits as described above of certain preferred embodiments of the present invention will become more apparent from the following description, which is handled in conjunction with the accompanying drawings.
1 is a block diagram of an electronic device and a network according to various embodiments of the present disclosure.
2 is a block diagram of an electronic device according to various embodiments of the present disclosure.
3 is a block diagram of a program module according to various embodiments.
4A and 4B are diagrams illustrating an embodiment in which an electronic device provides a shopping mall-related web site to a user device, according to various embodiments.
5 is a flowchart illustrating a method of providing a home screen of a web site by an electronic device according to various embodiments.
FIG. 6 illustrates an embodiment in which a user device displays a first object in a first area and a plurality of second objects in a second area according to various embodiments of the present disclosure, according to a source code provided by an electronic device. It is a drawing showing.
FIG. 7 is a diagram illustrating an embodiment in which a user device displays a specific screen including product name and price information of a specific product translucently on a specific object by a source code provided by an electronic device according to various embodiments. It is a drawing.
FIG. 8 is a diagram illustrating an example in which a user device displays a screen for a specific product using a source code provided by an electronic device according to various embodiments.
9 illustrates an embodiment in which a user device displays a third object in a first area and a plurality of fourth objects in a second area according to various embodiments of the present disclosure, according to a source code provided by an electronic device It is a figure showing.
It should be noted that throughout the drawings, like reference numbers are used to show the same or similar elements, features, and structures.

Hereinafter, various embodiments of the present document will be described with reference to the accompanying drawings. The examples and terms used therein are not intended to limit the technology described in this document to a specific embodiment, and should be understood to include various modifications, equivalents, and/or substitutes of the corresponding embodiments. In connection with the description of the drawings, similar reference numerals may be used for similar elements. Singular expressions may include plural expressions unless the context clearly indicates otherwise. In this document, expressions such as "A or B" or "at least one of A and/or B" may include all possible combinations of items listed together. Expressions such as "first," "second," "first," or "second," can modify the corresponding elements regardless of their order or importance, and to distinguish one element from another It is used only and does not limit the components. When it is stated that a certain (eg, first) component is “(functionally or communicatively) connected” or “connected” to another (eg, second) component, the certain component is It may be directly connected to the component, or may be connected through another component (eg, a third component).

In this document, "configured to (configured to)" means "suitable for," "having the ability to," "to," or changed to, depending on the situation, for example, in hardware or software. ," "made to," "can do," or "designed to" can be used interchangeably. In some situations, the expression "a device configured to" may mean that the device "can" along with other devices or parts. For example, the phrase “a processor configured (or configured) to perform A, B, and C” means a dedicated processor (eg, an embedded processor) for performing the operation, or by executing one or more software programs stored in a memory device. , May mean a general-purpose processor (eg, CPU or application processor) capable of performing corresponding operations.

Electronic devices according to various embodiments of the present document include, for example, smart phones, tablet PCs, mobile phones, video phones, e-book readers, desktop PCs, laptop PCs, netbook computers, workstations, servers, PDAs, and PMPs. It may include at least one of (portable multimedia player), MP3 player, medical device, camera, or wearable device. Wearable devices can be accessory types (e.g. watches, rings, bracelets, anklets, necklaces, glasses, contact lenses, or head-mounted-devices (HMD)), fabric or clothing integrals (e.g. electronic clothing), It may include at least one of a body-attached type (eg, a skin pad or a tattoo), or a bio-implantable circuit. Audio, refrigerator, air conditioner, vacuum cleaner, oven, microwave, washing machine, air purifier, set-top box, home automation control panel, security control panel, media box (e.g. Samsung HomeSync ^TM , Apple TV ^TM , or Google TV ^TM ) , A game console (eg, Xbox ^TM , PlayStation ^TM ), an electronic dictionary, an electronic key, a camcorder, or an electronic frame.

In another embodiment, the electronic device includes various medical devices (e.g., various portable medical measuring devices (blood glucose meter, heart rate meter, blood pressure meter, or body temperature meter, etc.), magnetic resonance angiography (MRA), magnetic resonance imaging (MRI), CT (computed tomography), camera, or ultrasound), navigation device, global navigation satellite system (GNSS), event data recorder (EDR), flight data recorder (FDR), automobile infotainment device, electronic equipment for ships (E.g., navigation devices for ships, gyro compasses, etc.), avionics, security devices, vehicle head units, industrial or home robots, drones, ATMs in financial institutions, point of sale (POS) in stores. of sales), or IoT devices (eg, light bulbs, various sensors, sprinkler devices, fire alarms, temperature controllers, street lights, toasters, exercise equipment, hot water tanks, heaters, boilers, etc.). According to some embodiments, the electronic device is a piece of furniture, a building/structure or a vehicle, an electronic board, an electronic signature receiving device, a projector, or various measuring devices (e.g., water, electricity, Gas, or a radio wave measuring device, etc.). In various embodiments, the electronic device may be flexible or may be a combination of two or more of the aforementioned various devices. The electronic device according to the embodiment of the present document is not limited to the above-described devices. In this document, the term user may refer to a person using an electronic device or a device (eg, an artificial intelligence electronic device) using an electronic device.

Referring to FIG. 1, in various embodiments, an electronic device 101 in a network environment 100 is described. The electronic device 101 may include a bus 110, a processor 120, a memory 130, an input/output interface 150, a display 160, and a communication interface 170. In some embodiments, the electronic device 101 may omit at least one of the constituent elements or may additionally include other constituent elements. The bus 110 may include a circuit that connects the components 110 to 170 to each other and transmits communication (eg, control message or data) between the components. The processor 120 may include one or more of a central processing unit, an application processor, and a communication processor (CP). The processor 120 may control at least one other component of the electronic device 101 and/or perform an operation or data processing related to communication.

The memory 130 may include volatile and/or nonvolatile memory. The memory 130 may store, for example, a command or data related to at least one other component of the electronic device 101. According to an embodiment, the memory 130 may store software and/or a program 140. The program 140 may include, for example, a kernel 141, middleware 143, an application programming interface (API) 145, and/or an application program (or “application”) 147, and the like. . At least a portion of the kernel 141, the middleware 143, or the API 145 may be referred to as an operating system. The kernel 141 is, for example, system resources used to execute an operation or function implemented in other programs (eg, middleware 143, API 145, or application program 147). : The bus 110, the processor 120, or the memory 130, etc.) can be controlled or managed. In addition, the kernel 141 may provide an interface for controlling or managing system resources by accessing individual components of the electronic device 101 from the middleware 143, the API 145, or the application program 147. I can.

The middleware 143 may play an intermediary role so that the API 145 or the application program 147 communicates with the kernel 141 to exchange data. In addition, the middleware 143 may process one or more job requests received from the application program 147 according to priority. For example, the middleware 143 can use the system resources of the electronic device 101 (for example, the bus 110, the processor 120, or the memory 130) for at least one of the application programs 147. Priority can be assigned and the one or more work requests can be processed. The API 145 is an interface for the application 147 to control functions provided by the kernel 141 or the middleware 143, for example, at least for file control, window control, image processing, or character control. It may contain one interface or function (eg, command). The input/output interface 150 transmits, for example, a command or data input from a user or other external device to other component(s) of the electronic device 101, or other components of the electronic device 101 ( S) can be output to the user or other external device.

The display 160 includes, for example, a liquid crystal display (LCD), a light emitting diode (LED) display, an organic light emitting diode (OLED) display, or a microelectromechanical system (MEMS) display, or an electronic paper display. Can include. The display 160 may display various types of content (eg, text, images, videos, icons, and/or symbols, etc.) to a user, for example. The display 160 may include a touch screen, and may receive, for example, a touch, gesture, proximity, or hovering input using an electronic pen or a user's body part. The communication interface 170, for example, establishes communication between the electronic device 101 and an external device (eg, a first external electronic device 102, a second external electronic device 104, or a server 106). I can. For example, the communication interface 170 may be connected to the network 162 through wireless communication or wired communication to communicate with an external device (eg, the second external electronic device 104 or the server 106 ).

Wireless communication, for example, LTE, LTE-A (LTE Advance), CDMA (code division multiple access), WCDMA (wideband CDMA), UMTS (universal mobile telecommunications system), WiBro (Wireless Broadband), or GSM (Global System for Mobile Communications) and the like may include cellular communication using at least one of. According to an embodiment, wireless communication is, for example, WiFi (wireless fidelity), Bluetooth, Bluetooth low power (BLE), Zigbee, NFC (near field communication), magnetic secure transmission, radio It may include at least one of a frequency (RF) and a body area network (BAN). According to one embodiment, wireless communication may include GNSS. The GNSS may be, for example, a Global Positioning System (GPS), a Global Navigation Satellite System (Glonass), a Beidou Navigation Satellite System (hereinafter “Beidou”), or Galileo, the European global satellite-based navigation system. Hereinafter, in this document, "GPS" may be used interchangeably with "GNSS". Wired communication may include at least one of, for example, universal serial bus (USB), high definition multimedia interface (HDMI), recommended standard 232 (RS-232), power line communication, or plain old telephone service (POTS). have. The network 162 may include at least one of a telecommunication network, for example, a computer network (eg, LAN or WAN), the Internet, or a telephone network.

Each of the first and second external electronic devices 102 and 104 may be a device of the same or different type as the electronic device 101. According to various embodiments, all or part of the operations executed by the electronic device 101 may be executed by another one or a plurality of electronic devices (eg, the electronic devices 102 and 104 or the server 106). In one embodiment According to this, when the electronic device 101 needs to perform a function or service automatically or upon request, the electronic device 101 instead of or in addition to executing the function or service itself, at least some functions associated therewith. May be requested from another device (eg, electronic device 102, 104, or server 106). Another electronic device (eg, electronic device 102, 104, or server 106) may request a requested function or The additional function may be executed and the result may be transmitted to the electronic device 101. The electronic device 101 may provide the requested function or service by processing the received result as it is or additionally. For example, cloud computing, distributed computing, or client-server computing technology may be used.

2 is a block diagram of an electronic device 201 according to various embodiments. The electronic device 201 may include, for example, all or part of the electronic device 101 illustrated in FIG. 1. The electronic device 201 includes one or more processors (eg, AP) 210, a communication module 220, a (subscriber identification module 224), a memory 230, a sensor module 240, an input device 250, and a display. 260, an interface 270, an audio module 280, a camera module 291, a power management module 295, a battery 296, an indicator 297, and a motor 298. Processor 298. The 210 may control a plurality of hardware or software components connected to the processor 210 by driving an operating system or an application program, for example, and may perform various data processing and operations. ) May be implemented by, for example, a system on chip (SoC) According to an embodiment, the processor 210 may further include a graphic processing unit (GPU) and/or an image signal processor. 210 may also include at least some (eg, cellular module 221) of the components shown in Fig. 2. The processor 210 may be configured from at least one of other components (eg, nonvolatile memory). The received command or data is loaded into a volatile memory and processed, and the result data can be stored in a nonvolatile memory.

It may have the same or similar configuration as the communication module 220 (eg, the communication interface 170). The communication module 220 may include, for example, a cellular module 221, a WiFi module 223, a Bluetooth module 225, a GNSS module 227, an NFC module 228, and an RF module 229. have. The cellular module 221 may provide, for example, a voice call, a video call, a text service, or an Internet service through a communication network. According to an embodiment, the cellular module 221 may distinguish and authenticate the electronic device 201 in the communication network using the subscriber identification module (eg, SIM card) 224. According to an embodiment, the cellular module 221 may perform at least some of the functions that the processor 210 may provide. According to an embodiment, the cellular module 221 may include a communication processor (CP). According to some embodiments, at least some (eg, two or more) of the cellular module 221, the WiFi module 223, the Bluetooth module 225, the GNSS module 227, or the NFC module 228 is a single integrated chip. (IC) or IC package. The RF module 229 may transmit and receive, for example, a communication signal (eg, an RF signal). The RF module 229 may include, for example, a transceiver, a power amp module (PAM), a frequency filter, a low noise amplifier (LNA), or an antenna. According to another embodiment, at least one of the cellular module 221, the WiFi module 223, the Bluetooth module 225, the GNSS module 227, or the NFC module 228 transmits and receives RF signals through a separate RF module. I can. The subscriber identification module 224 may include, for example, a card including a subscriber identification module or an embedded SIM, and unique identification information (eg, integrated circuit card identifier (ICCID)) or subscriber information (eg, IMSI (international mobile subscriber identity)) may be included.

The memory 230 (eg, the memory 130) may include, for example, an internal memory 232 or an external memory 234. The internal memory 232 is, for example, a volatile memory (for example, DRAM, SRAM, or SDRAM), a non-volatile memory (for example, one time programmable ROM (OTPROM), PROM, EPROM, EEPROM, mask ROM, flash ROM, etc.) , A flash memory, a hard drive, or a solid state drive (SSD) The external memory 234 is a flash drive, for example, a compact flash (CF), a secure digital (SD). ), Micro-SD, Mini-SD, xD (extreme digital), MMC (multi-media card), memory stick, etc. The external memory 234 is functional with the electronic device 201 through various interfaces. They can be connected either physically or physically.

The sensor module 240 may measure a physical quantity or detect an operating state of the electronic device 201, for example, and convert the measured or sensed information into an electrical signal. The sensor module 240 is, for example, a gesture sensor 240A, a gyro sensor 240B, an atmospheric pressure sensor 240C, a magnetic sensor 240D, an acceleration sensor 240E, a grip sensor 240F, a proximity sensor ( 240G), color sensor (240H) (e.g., RGB (red, green, blue) sensor), biometric sensor (240I), temperature/humidity sensor (240J), illuminance sensor (240K), or UV (ultra violet) ) It may include at least one of the sensors 240M. Additionally or alternatively, the sensor module 240 may include, for example, an e-nose sensor, an electromyography (EMG) sensor, an electroncpalogram (EEG) sensor, an electrocardiogram (ECG) sensor, It may include an infrared (IR) sensor, an iris sensor, and/or a fingerprint sensor. The sensor module 240 may further include a control circuit for controlling at least one or more sensors included therein. In some embodiments, the electronic device 201 further includes a processor configured to control the sensor module 240 as part of the processor 210 or separately, while the processor 210 is in a sleep state, The sensor module 240 can be controlled.

The input device 250 may include, for example, a touch panel 252, a (digital) pen sensor 254, a key 256, or an ultrasonic input device 258. The touch panel 252 may use at least one of, for example, a capacitive type, a pressure sensitive type, an infrared type, or an ultrasonic type. In addition, the touch panel 252 may further include a control circuit. The touch panel 252 may further include a tactile layer to provide a tactile reaction to a user. The (digital) pen sensor 254 may be, for example, a part of a touch panel or may include a separate recognition sheet. The key 256 may include, for example, a hardware button, an optical key, or a keypad. The ultrasonic input device 258 may detect ultrasonic waves generated from an input tool through a microphone (for example, the microphone 288), and check data corresponding to the sensed ultrasonic waves.

The display 260 (for example, the display 160) may include a panel 262, a hologram device 264, a projector 266, and/or a control circuit for controlling them. The panel 262 may be implemented to be flexible, transparent, or wearable, for example. The panel 262 may include the touch panel 252 and one or more modules. According to an embodiment, the panel 262 may include a pressure sensor (or force sensor) capable of measuring the intensity of pressure for a user's touch. The pressure sensor may be implemented integrally with the touch panel 252 or may be implemented as one or more sensors separate from the touch panel 252. The hologram device 264 may show a stereoscopic image in the air by using interference of light. The projector 266 may project light onto a screen to display an image. The screen may be located inside or outside the electronic device 201, for example. The interface 270 may include, for example, an HDMI 272, a USB 274, an optical interface 276, or a D-subminiature (D-sub) 278. The interface 270 may be included in the communication interface 170 shown in FIG. 1, for example. Additionally or alternatively, the interface 270 may include, for example, a mobile high-definition link (MHL) interface, an SD card/multi-media card (MMC) interface, or an infrared data association (IrDA) standard interface. have.

The audio module 280 may bidirectionally convert sound and electrical signals, for example. At least some components of the audio module 280 may be included in, for example, the input/output interface 145 illustrated in FIG. 1. The audio module 280 may process sound information input or output through, for example, a speaker 282, a receiver 284, earphones 286, or a microphone 288. The camera module 291 is, for example, a device capable of photographing still images and moving pictures, and according to an embodiment, one or more image sensors (eg, a front sensor or a rear sensor), a lens, an image signal processor (ISP) , Or a flash (eg, LED or xenon lamp). The power management module 295 may manage power of the electronic device 201, for example. According to an embodiment, the power management module 295 may include a power management integrated circuit (PMIC), a charger IC, or a battery or fuel gauge. The PMIC may have a wired and/or wireless charging method. The wireless charging method includes, for example, a magnetic resonance method, a magnetic induction method, or an electromagnetic wave method, and may further include additional circuits for wireless charging, such as a coil loop, a resonance circuit, or a rectifier. have. The battery gauge may measure, for example, the remaining amount of the battery 296, voltage, current, or temperature during charging. Battery 296 may include, for example, rechargeable cells and/or solar cells.

The indicator 297 may display a specific state of the electronic device 201 or a part thereof (for example, the processor 210), for example, a booting state, a message state, or a charging state. The motor 298 may convert an electrical signal into mechanical vibration, and may generate vibration or a haptic effect. The electronic device 201 is a mobile TV supporting device capable of processing media data according to standards such as digital multimedia broadcasting (DMB), digital video broadcasting (DVB), or mediaFlo ^™ . : GPU). Each of the components described in this document may be composed of one or more components, and the name of the component may vary according to the type of electronic device. In various embodiments, the electronic device (for example, the electronic device 201) is composed of a single entity by omitting some components, further including additional components, or by combining some of the components. The functions of the previous components can be performed in the same way.

In various embodiments of the present disclosure, the electronic device 201 (or the electronic device 101) may include a housing including a front surface, a rear surface, and side surfaces surrounding a space between the front surface and the rear surface. The touch screen display (for example, the display 260) is disposed in the housing and may be exposed through the front surface. The microphone 288 is disposed in the housing and may be exposed through a portion of the housing. At least one speaker 282 is disposed in the housing and may be exposed through another portion of the housing. A hardware button (eg, key 256) may be disposed on another part of the housing or set to be displayed on the touch screen display. The wireless communication circuit (for example, the communication module 220) may be located in the housing. The processor 210 (or the processor 120) is located in the housing and may be electrically connected to the touch screen display, the microphone 288, the speaker 282, and the wireless communication circuit. The memory 230 (or the memory 130) is located in the housing and may be electrically connected to the processor 210.

In various embodiments of the present invention, the memory 230 is set to store a first application program including a first user interface for receiving a text input, and the memory 230, when executed, the The processor 210 stores instructions that cause the first operation and the second operation to be performed, and the first operation is performed through the button while the first user interface is not displayed on the touch screen display. Receiving a first type of user input, after receiving the first type of user input, receiving a first user utterance through the microphone 288, automatic speech recognition (ASR) and intelligence The intelligent system provides first data for the first user utterance to an external server including an intelligence system, and after providing the first data, in response to the first user utterance from the external server Receiving at least one command to perform the task generated by, the second operation, receiving the first user input through the button while the first user interface is displayed on the touch screen display, , After receiving the first type of user input, receiving a second user utterance through the microphone 288, providing second data on the second user utterance to the external server, and the second After providing the data, the server receives data on the text generated by the automatic speech recognition from the second user utterance, but does not receive the command generated by the intelligent system, and the first user You can enter the text on the interface.

In various embodiments of the present invention, the button may include a physical key positioned on the side of the housing.

In various embodiments of the present invention, the first type of user input is, after pressing the button once, pressing the button twice, pressing the button 3 times, pressing the button once It may be one of press hold, or two presses and press hold for the button.

In various embodiments of the present invention, the instructions may further cause the processor to display the first user interface together with a virtual keyboard. The button may not be part of the virtual keyboard.

In various embodiments of the present invention, the instructions further allow the processor 210 to receive, from the external server, data for text generated by ASR from the first user utterance in the first operation. Can cause.

In various embodiments of the present disclosure, the first application program may include at least one of a note application program, an email application program, a web browser application program, and a calendar application program.

In various embodiments of the present invention, the first application program includes a message application, and the instructions include, when the processor 210 inputs the text and the selected time period exceeds, the wireless communication circuit It may further cause the text entered automatically to be sent through.

In various embodiments of the present invention, the instructions further cause the processor 210 to perform a third operation, and the third operation may be performed while displaying the first user interface on the touch screen display. , Receiving a second type of user input through the button, and after receiving the second type of user input, receiving a third user utterance through the microphone, and receiving the third user utterance through the external server After providing third data for and after providing the third data, at least one command for performing a task generated by the intelligent system in response to the third user utterance may be received from the external server. have.

In various embodiments of the present invention, the instructions further cause the processor 210 to perform a fourth operation, and the fourth operation may include not displaying the first user interface on the touch screen display. On the way, receiving the second type of user input through the button, and after receiving the second type of user input, receiving a fourth user utterance through the microphone 288, and the fourth user utterance Provides the fourth data for the external server, after providing the fourth data, in response to the fourth user utterance, at least one command for performing the task generated by the intelligent system After receiving from an external server, receiving a fifth user utterance through the microphone, and providing fifth data on the fifth user utterance to the external server, and providing the fifth data, the 5 In response to a user's utterance, at least one command for performing a task generated by the intelligent system may be received from the external server.

In various embodiments of the present invention, the user input of the first type and the user input of the second type are different from each other, and the button is pressed once, the button is pressed twice, and the button is pressed three times. , It may be selected from one of a press hold for the button after one press, or a press hold for the button twice and a press hold.

In various embodiments of the present invention, the memory 230 is further configured to store a second application program including a second user interface for receiving text input, and the instructions are executed, the processor ( 210) further causes the third operation to be performed, and the third operation receives the first type of user input through the button while displaying the second user interface, and the first type of user After receiving the input, receiving a third user utterance through the microphone, providing third data on the third user utterance to the external server, and after providing the third data, the external While receiving data on the text generated by the ASR from the third user utterance from the server, not receiving the command generated by the intelligent system, inputting the text into the second user interface, and the text When is input and the selected time period exceeds, the input text may be automatically transmitted through the wireless communication circuit.

In various embodiments of the present invention, the memory 230 is set to store a first application program including a first user interface for receiving a text input, and the memory 230, when executed, the The processor 210 stores instructions that cause the first operation and the second operation to be performed, and the first operation receives a first type of user input through the button, and the first type of user input After receiving, the first user utterance is received through the microphone 288, and the first user utterance is an external server including an automatic speech recognition (ASR) and an intelligence system. Provides first data for, and after providing the first data, receives from the external server at least one command for performing a task generated by the intelligent system in response to the first user utterance And, in the second operation, receiving a second type of user input through the button, and after receiving the second type of user input, receiving a second user utterance through the microphone 288, Providing second data on the second user utterance to the external server, and after providing the second data, while receiving data on the text generated by ASR from the second user utterance from the server , The command generated by the intelligent system is not received, and the text may be input to the first user interface.

In various embodiments of the present disclosure, the instructions may further cause the processor 210 to display the first user interface together with a virtual keyboard, and the button may not be part of the virtual keyboard.

In various embodiments of the present invention, the instructions further cause the processor 210 to receive data for the text generated by the ASR from the first user utterance within the first operation from the external server. can do.

In various embodiments of the present disclosure, the first application program may include at least one of a note application program, an email application program, a web browser application program, and a calendar application program.

In various embodiments of the present invention, the first application program includes a message application, and the instructions include, when the processor 210 inputs the text and the selected time period exceeds, the wireless communication circuit It may further cause the text entered automatically to be sent through.

In various embodiments of the present disclosure, the instructions may further cause the processor 210 to perform the first operation independently of the display on the display of the first user interface.

In various embodiments of the present invention, the instructions are performed by the processor 210 when the electronic device is in a locked state or the touch screen display is turned off. Can cause more to do.

In various embodiments of the present disclosure, the instructions may further cause the processor 210 to perform the second operation while displaying the first user interface on the touch screen display.

In various embodiments of the present invention, the memory 230, when executed, the processor 210, receives the user speech through the microphone 288, automatic speech recognition (automatic speech recognition (ASR)) or An external server that performs at least one of natural language understanding (NLU), and provides understanding of the natural language for the text obtained by performing the ASR on the data on the user utterance together with the data on the user utterance. Transmitting information related to whether or not to perform, and if the information indicates that the natural language understanding is not to be performed, the text for the user utterance data is received from the external server, and the information is used to perform the natural language understanding. If indicated, an instruction for causing to receive an instruction obtained as a result of performing the natural language understanding on the text from the external server may be stored.

3 is a block diagram of a program module according to various embodiments. According to an embodiment, the program module 310 (for example, the program 140) is an operating system that controls resources related to an electronic device (for example, the electronic device 101) and/or various applications running on the operating system ( Example: The application program 147) may be included. The operating system may include, for example, Android ^TM , iOS ^TM , Windows ^TM , Symbian ^TM , Tizen ^TM , or Bada ^TM . 3, the program module 310 includes a kernel 320 (eg, kernel 141), middleware 330 (eg, middleware 143), and (API 360) (eg, API 145). ), and/or an application 370 (eg, an application program 147). At least a portion of the program module 310 is preloaded on an electronic device or an external electronic device (eg, an electronic device ( 102, 104), server 106, etc.).

The kernel 320 may include, for example, a system resource manager 321 and/or a device driver 323. The system resource manager 321 may control, allocate, or recover system resources. According to an embodiment, the system resource manager 321 may include a process management unit, a memory management unit, or a file system management unit. The device driver 323 may include, for example, a display driver, a camera driver, a Bluetooth driver, a shared memory driver, a USB driver, a keypad driver, a WiFi driver, an audio driver, or an inter-process communication (IPC) driver. . The middleware 330, for example, provides a function commonly required by the application 370 or provides various functions through the API 360 so that the application 370 can use limited system resources inside the electronic device. It can be provided as an application 370. According to an embodiment, the middleware 330 is a runtime library 335, an application manager 341, a window manager 342, a multimedia manager 343, a resource manager 344, a power manager 345, a database manager ( 346), a package manager 347, a connectivity manager 348, a notification manager 349, a location manager 350, a graphic manager 351, and a security manager 352.

The runtime library 335 may include, for example, a library module used by a compiler to add a new function through a programming language while the application 370 is being executed. The runtime library 335 may perform input/output management, memory management, or arithmetic function processing. The application manager 341 may manage the life cycle of the application 370, for example. The window manager 342 may manage GUI resources used on the screen. The multimedia manager 343 may grasp a format required for reproduction of media files and may encode or decode a media file using a codec suitable for the corresponding format. The resource manager 344 may manage the source code of the application 370 or a space of the memory. The power manager 345 may manage, for example, capacity or power of a battery and provide power information necessary for operation of the electronic device. According to an embodiment, the power manager 345 may interwork with a basic input/output system (BIOS). The database manager 346 may create, search, or change a database to be used in the application 370, for example. The package manager 347 may manage installation or update of an application distributed in the form of a package file.

The connectivity manager 348 may manage a wireless connection, for example. The notification manager 349 may provide an event such as an arrival message, an appointment, and proximity notification to a user. The location manager 350 may manage location information of an electronic device, for example. The graphic manager 351 may manage, for example, a graphic effect to be provided to a user or a user interface related thereto. The security manager 352 may provide, for example, system security or user authentication. According to an embodiment, the middleware 330 may include a telephony manager for managing an audio or video call function of an electronic device or a middleware module capable of forming a combination of functions of the above-described components. . According to an embodiment, the middleware 330 may provide a module specialized for each type of operating system. The middleware 330 may dynamically delete some of the existing components or add new components. The API 360 is, for example, a set of API programming functions, and may be provided in different configurations depending on the operating system. For example, in the case of Android or iOS, one API set may be provided for each platform, and in the case of Tizen, two or more API sets may be provided for each platform.

The application 370 is, for example, a home 371, a dialer 372, an SMS/MMS 373, an instant message (IM) 374, a browser 375, a camera 376, and an alarm 377. , Contact (378), voice dial (379), email (380), calendar (381), media player (382), album (383), watch (384), healthcare (e.g., measuring exercise or blood sugar) , Or an application that provides environmental information (eg, air pressure, humidity, or temperature information). According to an embodiment, the application 370 may include an information exchange application capable of supporting information exchange between an electronic device and an external electronic device. The information exchange application may include, for example, a notification relay application for delivering specific information to an external electronic device, or a device management application for managing an external electronic device. For example, the notification delivery application may deliver notification information generated by another application of the electronic device to an external electronic device, or may receive notification information from the external electronic device and provide it to the user. The device management application is, for example, a function of an external electronic device that communicates with the electronic device (for example, turn-on/turn-off of the external electronic device itself (or some components) or the brightness (or resolution) of the display. Control), or an application running in an external electronic device may be installed, deleted, or updated. According to an embodiment, the application 370 may include an application (for example, a health management application of a mobile medical device) designated according to a property of an external electronic device. According to an embodiment, the application 370 may include an application received from an external electronic device. At least a portion of the program module 310 may be implemented (eg, executed) in software, firmware, hardware (eg, processor 210), or a combination of at least two or more of them, and a module for performing one or more functions, It may include a program, routine, instruction set or process.

4A and 4B illustrate an electronic device (eg, the electronic device 101 of FIG. 1) providing a shopping mall-related web site to a user device (eg, the electronic device 102 of FIG. 1) according to various embodiments. It is a figure showing an Example.

According to various embodiments, the electronic device 101 (for example, the processor 120 of FIG. 1) allows the user device 102 (for example, a smartphone 401 or a laptop 402) to view each page of a website. A source code for display may be transmitted to the user device 102, and the user device 102 may receive the source code and display each page of the web site through a web browser.

5 is a flowchart illustrating a method of providing a home screen of a web site by an electronic device (eg, the electronic device 101 of FIG. 1) according to various embodiments.

6 illustrates a user device (eg, the electronic device 102 of FIG. 1 ), according to various embodiments, displaying a first object in a first area using a source code provided by the electronic device 101 A diagram showing an example in which a plurality of second objects are displayed in a second area.

FIG. 7 is a diagram in which the user device 102 makes a specific screen including product name and price information of a specific product translucent on a specific object by the source code provided by the electronic device 101 according to various embodiments. It is a figure showing an example to be displayed.

FIG. 8 is a diagram illustrating an embodiment in which the user device 102 displays a screen for a specific product using a source code provided by the electronic device 101 according to various embodiments.

FIG. 9 illustrates that, according to various embodiments, the user device 102 displays a third object in a first area and a plurality of fourth objects in a second area according to a source code provided by the electronic device 101. It is a diagram showing an example of displaying objects.

According to various embodiments, the electronic device 101 communicates with a user device (eg, the electronic device 102 of FIG. 1) through a communication network, and the user device 102 comprises a plurality of web pages. It may be a shopping mall service providing server that provides a shopping mall-related web site.

In operation 501, according to various embodiments, the electronic device 101 (eg, the processor 120 of FIG. 1) is transmitted from the user device 102 through a communication interface (eg, the communication interface 170 of FIG. 1). A first request for displaying a home screen of a shopping mall-related web site may be received. For example, when the user of the user device 102 enters the address of the website (for example, http://xxxxx.kr ) in the address bar, the electronic device 101 accesses the website from the user device 102 You may receive a request to display the home screen of the website. The home screen of the web site represents the first screen displayed when accessing the web site.

In operation 503, according to various embodiments, the electronic device 101 (for example, the processor 120 of FIG. 1) is provided to users who have accessed the website from the time when the request is received to the time before the first predetermined period. Accordingly, the first product selected most in the first category can be identified. According to an embodiment, the predetermined first period may represent 24 hours, and may be changed by the administrator of the web site. According to an embodiment, the first category is a plurality of categories indicating the type of product (eg, outer, top, bottom, dress, shoes, bag). ), accessories (accssories, etc.), and may be designated by the administrator of the website. In other words, the electronic device 101 is the most selected in the first category (eg, bottoms) by users who have accessed the website from the time when the request is received to the time before the first predetermined period (eg, 24 hours). You can check the first product. The user's selection of the product may be determined based on at least one of the number of times the product is purchased, the number of clicks on the product, or the number of times the interest list is registered. For example, the electronic device 101 displays the number of times a product was purchased (payment) among products in a first category (eg, bottoms) during the last 24 hours until receiving a request, and a screen that describes the product in detail. Based on at least one of the number of times the representative image of the product to display is clicked, or the number of times the product is registered in the product of interest (or shopping cart), the first product (eg: Skirt pants).

According to various embodiments, the electronic device 101 (for example, the processor 120 of FIG. 1) is a website by users who access the website from the time when the request is received to a time before a predetermined first period. You can check the most selected products for each category registered in. For example, the electronic device 101 is the most common in the second category (eg, top) by users who have accessed the website from the time when the request is received to a time before a predetermined first period (eg, 24 hours). You can check the selected product, the product most selected in the third category (eg, dress), and the product most selected in the fourth category (eg, shoes).

In operation 505, according to various embodiments, the electronic device 101 (for example, the processor 120 of FIG. 1) is provided to users who have accessed the website from the time when the request is received to the time before the second predetermined period. Accordingly, a plurality of second products may be identified based on the number of times the product is selected in the first category. According to an embodiment, the second predetermined period may represent 7 days, may be changed by the administrator of the web site, and is different from the previously specified first period. The electronic device 101 is based on the number of times a product is selected in the first category (eg, bottoms) by users who have accessed the website from the time when the request is received to a time before a predetermined second period (eg, 7 days). Thus, a plurality of second products can be checked. The user's selection of the plurality of second products may be determined based on at least one of the number of complete purchases of the product, the number of clicks of the product, or the number of registration of the interest list of the product. For example, the electronic device 101 displays the number of times the purchase (payment) of a product was completed among products in a first category (eg, bottoms) and a screen detailing the product during the last week until receiving the request. A plurality of second products may be identified in the first category based on at least one of the number of times the representative image of the product to be displayed is clicked or the number of times the product is registered in the product of interest (or shopping cart).

According to various embodiments, the electronic device 101 is pre-designated from among products selected at least a predetermined number of times in the first category by users who access the website from the time when the request is received to the time before the second predetermined period. A plurality of second products randomly selected as many as the number can be checked. For example, during the last week until receiving the request, the electronic device 101 may select a predetermined number (eg, 300 times) or more among a plurality of products selected in a first category (eg, bottoms). Example: 6), a plurality of second products randomly selected can be checked.

According to various embodiments, the electronic device 101 (for example, the processor 120 of FIG. 1) is a first category by users who have accessed the website from a time when a request is received to a time before a predetermined second period. The plurality of second products in which the number of times the product is selected is equal to or higher than a predetermined ranking may be checked. For example, the electronic device 101 may receive a plurality of second products whose number of times a product is selected in a first category (eg, bottoms) is equal to or higher than a predetermined ranking (eg, 6th place) during the last week until receiving a request. You can check them. That is, the electronic device 101 may check the number of times the number of times a product has been selected in the first category for the last week until receiving the request in order, and the first to sixth products as a plurality of second products.

According to various embodiments, the electronic device 101 (for example, the processor 120 of FIG. 1) can access the website by users who have accessed the website from the time when the request is received to the time before the second predetermined period. A plurality of products may be checked based on the number of times a product is selected for each registered category. For example, the electronic device 101 may receive a product in a second category (eg, top) by users who have accessed the website from the time when the request is received to a time before a predetermined second period (eg, 7 days). Check a plurality of products based on the number of times selected, check a plurality of products based on the number of times a product is selected in a third category (eg, dress), and based on the number of times a product is selected in a fourth category (eg, shoes) You can check multiple products.

In operation 507, according to various embodiments, the electronic device 101 (for example, the processor 120 of FIG. 1) places a first object corresponding to the first product in the first area at the top of the home screen of the website. A home screen may be provided to the user device to display and display a plurality of second objects corresponding to a plurality of second products in a second area adjacent to the lower end of the first area. For example, referring to <610> and <620> of FIG. 6, the electronic device 101 is configured to provide users in a first category (eg, bottoms) during a first predetermined period (eg, 24 hours). The first product (e.g., skirt pants) most selected by the user, and a plurality of second products determined according to a specific criterion among the products selected by users in the first category during a second pre-designated period (e.g., 7 days). In order to intuitively provide products to the user, a first object 601 corresponding to the first product is provided in the first area 611 at the top of the home screen, and a plurality of second objects corresponding to a plurality of second products are provided. The objects 602 may be provided in the second area 612 located adjacent to the lower end of the first area 611. According to an embodiment, the first object corresponding to the first product may display product name and price information of the first product. For example, referring to <610> of FIG. 6, the electronic device 101 includes the first object 601 so that the first object 601 includes the product name 601a and price information 601b of the first product. Can provide. According to an embodiment, the sizes of the plurality of second objects corresponding to the plurality of second products may be determined based on the number of times a product is selected in the first category. For example, referring to <620> of FIG. 6, the object 602a corresponding to the specific product most selected from the first category (eg, bottoms) during the second predetermined period (eg, one week) is the most The objects 602b corresponding to the next most selected products excluding the specific product may be displayed in the same size, or may be displayed larger as the number of times selected is greater.

According to various embodiments, the electronic device 101 (eg, the processor 120 of FIG. 1) is in response to receiving a first selection for a specific object among a plurality of second objects from the user device 102. , A specific object may be provided to the user device 102 so that a specific screen including product name and price information of a specific product corresponding to a specific object is displayed translucently on the specific object. For example, referring to FIG. 7, when a mouse cursor is positioned on a specific object 602a or a user taps a specific object 602a, the electronic device 101 The user device 102 is specified to display a specific screen 701 including the product name (e.g., 7 pages pt) and price information (e.g. 25,000 won) of the corresponding specific product translucently on a specific object. Object 602a can be provided.

According to various embodiments, the electronic device 101 (for example, the processor 120 of FIG. 1) displays a specific screen including product name and price information of a specific product from the user device 102 on a specific object that is translucently displayed. In response to additionally receiving the second selection for, a screen for a specific product, switched from the home screen, may be provided to the user device 102. For example, when a user clicks a specific object 602a displaying a specific screen 701 translucently or a user taps the specific object 602a, the electronic device 101 switches from the home screen, A screen for a specific product may be provided to the user device 102. According to an embodiment, the screen for a specific product includes at least one of a plurality of product images for a specific product, a product description for a specific product, a review input window for a specific product, or a button for purchasing a specific product. Can include. For example, referring to FIG. 8, screen <810> shows a plurality of product images for a specific product, screen <820> shows a product description for a specific product, and screen <830> shows a review on a specific product. An input window is displayed, and the screen 840 represents a screen including a button for purchasing a specific product.

According to various embodiments, the electronic device 101 (for example, the processor 120 of FIG. 1 ), when a predetermined third period elapses from the time when the home screen is provided to the user device 102, the first area is A user device to change the displayed first object to a third object corresponding to a third product, and to change a plurality of second objects displayed in the second area to a plurality of fourth objects corresponding to a plurality of fourth products ( 102) can provide a home screen. For example, referring to <910> of FIG. 9, when a predetermined third period (eg, 1 second) elapses from the time when the home screen is provided to the user device 102, the electronic device 101 A home screen may be provided to change the first object 601 displayed on the area 611 to the third object 901 corresponding to the third product. For another example, referring to <920> of FIG. 9, when a predetermined third period (eg, 1 second) elapses from the time when the home screen is provided to the user device 102, the electronic device 101 A home screen may be provided to the user device 102 to change the plurality of second objects displayed in the second area 612 into the plurality of fourth objects 902 corresponding to the plurality of fourth products. According to an embodiment, the third object is an object corresponding to the first product of the first category, and may include an image different from the image of the first object corresponding to the first product, or from a time when the request is received. It may be an object corresponding to the most selected product in a second category different from the first category until a time before the predetermined first period. According to an embodiment, a plurality of fourth objects are objects corresponding to a plurality of second products of a first category, and images different from images of a plurality of second objects corresponding to the plurality of second products are displayed. It may include, or may be objects corresponding to the products identified based on the number of times the product is selected in a second category different from the first category from the time when the request is received to the time before the predetermined second period. According to an embodiment, the electronic device 101 may gradually change a first object into a third object, and may gradually change a plurality of second objects into a plurality of fourth objects. For example, the electronic device 101 may provide a third object and a plurality of fourth objects so that the third object and the plurality of fourth objects appear while sliding while the first object and the plurality of second objects disappear while sliding. I can.

According to various embodiments, when the user device 102 accesses a website through a cellular network, the electronic device 101 (eg, the processor 120 of FIG. 1) A home screen of a web site may be provided to display the first number (eg, three) of objects in the second area. The cellular network may include 2G, 3G, 4G, and 5G networks.

According to various embodiments, when the user device 102 accesses a web site through a wi-fi network, the electronic device 101 (for example, the processor 120 of FIG. 1) is selected from among a plurality of second objects. A home screen of a web site may be provided to display a second predetermined number of objects (eg, six) in the second area. According to an embodiment, the first predetermined number may be smaller than the second predetermined number. That is, when the user device 102 communicates through a cellular network, in order to minimize the data usage of the user device 102, the electronic device 101 may provide only some of the products to the user device 102. , When the user device 102 communicates over a wi-fi network, the mobile data of the user device 102 is not consumed, so the electronic device 101 can provide all or the majority of all products to the user device 102. have.

According to various embodiments, a server that processes a request received from a user device, transmits the requested information to the user device, and supports a shopping mall-related web site, operates with a communication interface, a processor, and the processor. The memory includes a connected memory, wherein, when executed, the processor receives a request for displaying the home screen of the web site from the user device through the communication interface, and from a time point at which the request is received. Check the first product most selected in the first category by users who have accessed the website up to a time before the designated first period, and send the user from the time when the request is received to a time before the second pre-designated period. A plurality of second products are checked based on the number of times a product is selected in the first category, and a first object corresponding to the first product is displayed in a first area at the top of the home screen, and the first area The home screen is provided to the user device to display a plurality of second objects corresponding to the plurality of second products in a second area located adjacent to the lower end of the-The first object Price information and product name are displayed, and sizes of the plurality of second objects are determined based on the selected number of times-In response to receiving a first selection for a specific object among the plurality of second objects from the user device Thus, the specific object is provided to the user device to display a specific screen including product name and price information of a specific product corresponding to the specific object in a translucent manner on the specific object, and the specific screen is displayed from the user device. In response to additionally receiving a second selection for the specific object being displayed translucently, instructions for providing the screen for the specific product, switched from the home screen, to the user device can be stored. have.

According to various embodiments, the selection of the users for the first product or the plurality of second products may be determined based on the number of times the product is purchased, clicked, or registered in the interest list.

According to various embodiments, the instructions, from the time when the processor receives the request to the time before the predetermined second period, from among products selected by the users at least a predetermined number of times in the first category. Products selected randomly as many as a specified number may be identified as the plurality of second products.

According to various embodiments, the instructions include the number of times that the product is selected from the first category by the users from the time when the processor receives the request to the time before the second predetermined period is equal to or greater than a predetermined ranking. Products may be identified as the plurality of second products.

According to various embodiments, the instructions are selected from the second category by the users who have accessed the website from the time when the processor receives the request to a time before the predetermined first period. 3 Check a product, check a plurality of fourth products based on the number of times a product is selected in the second category by the users from the time when the request is received to a time before the predetermined second period, and the When a predetermined third period elapses from the time when the home screen is provided, the first object displayed in the first area is changed to a third object corresponding to the third product, and the plurality of objects displayed in the second area are changed. The home screen may be provided to the user device to change second objects into a plurality of fourth objects corresponding to the plurality of fourth products.

According to various embodiments, the instructions include, when the processor accesses the web site through a cellular network, the processor selects a first number of objects from among the plurality of second objects. When the home screen is provided to be displayed in an area, and when the user device accesses the website through a wi-fi network, a second predetermined number of objects among the plurality of second objects are selected in the second area. The home screen is provided so as to be displayed at, but the predetermined first number may be smaller than the predetermined second number.

According to various embodiments, in operation 450, the electronic device 101 displays a second search result including one or more products excluding the first product and at least one product related to the first product in the first search result. can do. For example, at least one product related to the first product may be identified by the server 106 based on at least one of the second text or the first image 505a.

For example, the server 106 uses an artificial intelligence model to provide vector data of a plurality of product images (eg, representative images of each product) registered on a shopping mall website, and a vector of the first image 505a. By comparing the data, product images having high similarity may be identified, and at least one product related to the first product corresponding to the confirmed product images may be identified. According to various embodiments, the artificial intelligence model may be trained based on augmented data generated by applying at least one of a process of transforming a shape of an image, a process of modifying a color, and a process of adding noise. Since a lot of data is required for artificial intelligence model training, the server 106 may generate an augmented data set by applying arbitrary image processing such as noise, vertical inversion, shape transformation, etc. based on the product image. For example, the server 106 may generate a shape-modified image such as reducing or rotating the shape of a specific part based on the image of a specific product. In addition, the server 106 may change the color to generate a color change image. This includes black-and-white processing and color temperature change. In addition, the server 106 may generate augmented data by performing a process such as inverting the top and bottom or tilting at a specific inclination. Additionally, noise may be added or a blur process may be performed to perform a process in which the outline is not clearly distinguished. In addition, more augmented data may be generated through various methods of image modification processing. The server 106 may use product images and augmented data as training data of an artificial intelligence model. According to an embodiment, not only product images registered on the shopping mall web site, but also images related to products introduced through other channels (SNS, etc.) may be used as training data of the artificial intelligence model. As a result of training an artificial intelligence model using training data, when a specific image is input as a query, the similarity may be output in a vector form. According to an embodiment, the similarity vector of the search target image (eg, the first image 505a) may indicate the similarity between the search target image and the comparison target image. According to an embodiment, the artificial intelligence model may generate a similarity vector based on an image to be searched, and use a convolutional neural network-based image retrieval algorithm for processing the similarity vector.

As another example, the server 106 may check product images with high similarity based on the representative color of the first image 505a, and at least one product related to the first product corresponding to the confirmed product images can confirm. The server 106 checks RGB values (e.g., R value, G value, B value) constituting each pixel of the first image 505a, and the confirmed RGB value is an R color (e.g., RGB value is 255, You can determine which color is closest to: 0, 0 color), G color (e.g. color with RGB values 0, 255, 0), or B color (e.g. color with RGB value 0, 0, 255). have. For example, if the average of the RGB values of the pixels of the first image 505a is 125, 5, and 250, the server 106 may confirm that the representative color of the first image 505a is the B color. For example, the server 106 may check the RGB value as a 3D coordinate value, and calculate the average of the RGB values of each pixel, which is the 3D coordinate value of the R color, the Check the distance between (0, 255, 0), which is the three-dimensional coordinate value of color G and (0, 0, 255), which is the three-dimensional coordinate value of color B (e.g., Euclidean distance), The representative color of the first image 505a can be identified by checking the color having the closest coordinate value among the color, the G color, and the B color. The server 106 may check a representative color of each image of products included in the first search result. The server 106 may check images matching the representative color of the identified first image 505a among the images of each of the identified products, and select products corresponding to the images matching the representative color. It can be confirmed that the product is similar to the first product corresponding to the first image 505a.

For example, the server 106 may check at least one product related to the first product based on the second text. Table 1 below describes an example of visual features and text features corresponding to products A to D.

<second text> Visual features Text features Product A a, b, c Manufacturer 1 Product B a, c, d Manufacturer 1 Product C c, d, e Manufacturer 2 Product D d, e, f Manufacturer 3

The'visual feature' in Table 1 is a feature related to the appearance of the product described in operation 440, and the'text feature' may be a feature related to the information of the product, and words indicating visual features and/or words indicating text features are provided. 2 Text can be configured. For example, when it is confirmed that'c' is included in the second text input in relation to the first product, the server 106 may display'c' in the visual feature and/or the text feature. Products B and C including 'may be identified as at least one product related to the first product. Alternatively, the server 106, if it is confirmed that the second text contains'Manufacturer 1', the product B including'Manufacturer 1'in the visual characteristic and/or the text characteristic is at least one related to the first product. It can be confirmed as a product. Alternatively, when it is confirmed that the second text input in relation to the first product includes'Manufacturer 1'and'c', the visual feature and/or the text feature'Manufacturer 1'or'c' Product B and product C including at least one of them may be identified as at least one product related to the first product. As another example, when it is confirmed that the second text input in relation to the first product includes'Manufacturer 1'and'c', the visual feature and/or the text feature'Manufacturer 1'and'c' Product B including all of 'may be identified as at least one product related to the first product.

According to various embodiments, the server 106 includes products (hereinafter, products having a similar image) corresponding to a product image having a high similarity to the above-described first image 505a, and the second text. Products corresponding to a word (hereinafter, products having similar text) may be checked, and products having the similar image and products having the similar text may be identified as at least one product in operation 450. As another example, the server 106 corresponds to a product image having a high similarity to the above-described first image 505a and corresponds to a word included in the second text (in other words, it satisfies all the two criteria described above). Products) may be identified as at least one product in operation 450. The server 106 may transmit information on at least one confirmed product (eg, the name of each confirmed product) to the electronic device 101.

According to various embodiments, the electronic device 101 checks information on at least one product received from the server 106, and, in the first search result, the first product and at least one product related to the first product. A second search result including one or more products remaining except for the product may be displayed. For example, referring to FIG. 5C, the electronic device 101 searches for a product A selected by a user and a product B related to the product A among products A to F included in the first search result 509. Except for, the remaining products C to F may be included in the second search result 513 and displayed. In addition, the electronic device 101, although not displayed in the first search result, information about at least one other product (eg, product G and product H) searched in operation 410 (eg, G image 505g and H image). (505h) and/or G product description 507g and H product description 507h) may be included in the second search result and displayed.

According to various embodiments, in operation 460, the electronic device 101 may receive a second user input for selecting a second product from among one or more products. For example, referring to FIG. 5C, the electronic device 101 may include a second product (eg, product C) among images 505c, 505d, 505e, 505f, 505g, and 505h corresponding to one or more products. A user input (eg, a short touch, a long touch, or a double tap) for selecting the second image 505c corresponding to. As another example, the electronic device 101 may receive an input (eg, a touch input) for selecting any one of the product descriptions 507c, 507d, 507e, 507f, 507g, 507h corresponding to a plurality of products. have. As another example, the electronic device 101 acquires a user's voice input (eg “C”) through a microphone (eg, the microphone 288 in FIG. 2), and based on the acquired voice input, the electronic device 101 You can also choose a product. For example, the second user input may be among one or more products included in the second search result (in other words, among one or more products excluding the first product and products related to the first product in the first search result), This may be an input for designating a product that the user wants to exclude from the second search result. The electronic device 101 may visually display the image and/or product description of the second product selected by the second user input differently from the image and/or product description of other products. For example, referring to FIG. 5C, the electronic device 101 may transfer a second image 505b corresponding to a second product (eg, product C) selected by a second user input to other products (eg, D). It may be displayed differently from images (eg, 505d to 505h) corresponding to items H to H), for example, by shading. Referring to FIG. 5D, when a second user input is received, the electronic device 101 may display a second user interface 515 on the display 260. For example, the second user interface 515 may include a list of products (eg, product A) that the user has designated to exclude from the search result (eg,'currently selected product'). For example, the second user interface 515 may be for confirming a user's intention to select a second product. For example, the second user interface 515 may be displayed to overlap an area of the shopping mall web site 501 in which the second search result 513 is displayed. According to various embodiments, when an input for selecting the third button 515a (eg, a touch input) is received, the electronic device 101 may provide a second product (eg, product C) selected by a second user input. Information indicating (eg, the name of the second product) may be transmitted to the server 106. The electronic device 101 may also transmit information on the first image 505a corresponding to the product selected by the user (eg, product A) to the server 106. According to various embodiments, when an input for selecting the fourth button 515b (for example, a touch input) is received, the electronic device 101 displays a second product (for example, product C) according to a second user input. You can release the selection (e.g. cancel).

According to various embodiments, in operation 470, based on the determination of similarity between the first product and the second product, the electronic device 101 displays at least one other product related to the first product and the second product in the second search result. A third search result excluding products can be displayed. For example, at least one other product related to the first product and the second product may be identified by the server 106 based on the determination of similarity between the first product and the second product.

For example, the server 106 uses at least one image having a common characteristic of a first image corresponding to a first product and a second image corresponding to a second product, using the artificial intelligence model described above in operation 450. You can check. For example, the server 106 checks first vector data corresponding to the first image and second vector data corresponding to the second image, and images having vector data similar to the first vector data (hereinafter, Images similar to the first image) and images having vector data similar to the second vector data (hereinafter, images similar to the second image) may be identified. The server 106 may check at least one image commonly included in images similar to the first image and images similar to the second image. The server 106 may check at least one product corresponding to the at least one confirmed image as the at least one other product. The server 106 may transmit information on at least one verified product (eg, the name of each verified product) to the electronic device 101.

As another example, the server 106 may check the representative colors of each of the first image and the second image based on the method of checking the representative color described above in operation 450. The server 106 may check whether the representative color of the first image and the representative color of the second image match. If the representative color of the first image and the representative color of the second image match (eg, the same), the server 106 checks images having the representative color among images of products included in the second search result, and , Products corresponding to the confirmed images may be identified as the at least one other product. If the representative color of the first image and the representative color of the second image do not match (e.g., if they are different), the server 106 does not check the at least one other product, and the user returns another image (e.g. : When a user input for selecting a third image) is further received, the representative color of the other image (eg, the third image) is checked again, and representative of all selected images (eg, the first, second, and third images) Among the colors, the representative color selected with the most frequency can be checked. The server 106 may check images having a representative color selected with the most frequency in the second search result, and check products corresponding to the confirmed images as the at least one other product. . When checking an image corresponding to the representative color selected with the most frequency, the server 106 may check the browsing history of the user. For example, when the user confirms an input for confirming detailed information (eg, product description) of a specific product within the second search result, the server 106 is a representative of the specific product. When checking the color and checking the frequency of the representative color of previously selected images, the frequency of the representative color of the specific product can be checked low. For example, if a user selects a product with color R as a representative color 3 times and a product with color G 2 times, the user selects detailed information (e.g. product description) of a product with color R as the representative color. If you check twice (or check 2 products of R color), check the frequency of R color once (e.g., the value of subtracting 2 times from 3 times) and check the frequency of G color twice, and the highest frequency It can be confirmed that the representative color selected with is G color. According to the above-described method, the server 106 may check products corresponding to images having the representative color selected with the highest frequency as the at least one other product in the second search result.

According to various embodiments, the electronic device 101 may check at least one other product based on information on at least one other product received from the server 106. The electronic device 101 may display, from the second search result, a third search result including the remaining products excluding at least one other product related to the first product and the second product. For example, referring to FIG. 5E, the electronic device 101 excludes products C and G related to products A and B among products C to H included in the second search result 513 from the search results. , The remaining products D to the products F and H may be included in the third search result 517 and displayed. In addition, the electronic device 101, although not displayed in the second search result, information about at least one other product (for example, product I and product J) searched in operation 410 (for example, I image 505i and J image ( 505j) and/or I product description 507i and J product description 507j) may be included in the second search result and displayed.

According to various embodiments, an electronic device displaying a search result through a shopping mall-related website includes a display, at least one processor, and a memory, and the memory, when executed, the at least one processor, the display Through, a first text for product search is received from a user, and a first search result including a plurality of products related to the received first text is displayed on the display, and the first search result is the A first user input for selecting a first product from among the plurality of products included in the displayed first search result, including a plurality of images corresponding to each of the plurality of products, is received through the display, and the When a first user input is received, a first user interface for inputting information on the selected first product is displayed on the display, and related to the selected first product and the first product in the first search result. Instructions for displaying a second search result including one or more products excluding at least one product on the display are stored, and the at least one product includes a second text input through the displayed first user interface and It may be identified based on the first image corresponding to the first product.

According to various embodiments, the second text may include at least one of a visual feature or a text feature specifying the first product.

According to various embodiments, the at least one product is checked based on a similarity determination with the input second text and a similarity determination with the first image, and the similarity determination with the first image 1 The first similarity vector generated based on the image may be identified based on application to a convolutional neural network-based image retrieval (CNN-based image retrieval) algorithm.

According to various embodiments, in the instructions, the at least one processor receives, through the display, a second user input for selecting a second product from among the one or more products included in the displayed second search result. And, when the second user input is received, at least one other product related to the first product and the second product in the second search result based on a similarity determination between the first product and the selected second product. A third search result except for may be displayed on the display.

According to various embodiments, the determination of similarity between the first product and the second product is performed based on a common characteristic of the first image and the second image corresponding to the second product, and the at least one other The product may be a product having the above common characteristics.

According to various embodiments of the present disclosure, the at least one processor displays a second user interface including the first product and the at least one product, excluded from the first search result, on the display. You can do it.

According to various embodiments, an electronic device displaying a search result through a shopping mall-related website includes a display, at least one processor, and a memory, and the memory, when executed, the at least one processor, the display Through, a first text for product search is received from a user, and a first search result including a plurality of products related to the received first text is displayed on the display, and the first search result is the A first user input for selecting a first product from among the plurality of products included in the displayed first search result, including a plurality of images corresponding to each of the plurality of products, is received through the display, and the When a first user input is received, a first user interface for inputting information on the selected first product is displayed on the display, and related to the selected first product and the first product in the first search result. Instructions for displaying a second search result including one or more products excluding at least one product on the display are stored, and the at least one product includes a second text input through the displayed first user interface and It may be identified based on the first image corresponding to the first product.

The second text may be characterized in that it includes at least one of a visual feature or a text feature specifying the first product.

The at least one product is checked based on a similarity determination with the input second text and a similarity determination with the first image, and the similarity determination with the first image is generated based on the first image It may be characterized in that the first similarity vector is identified based on application to a convolutional neural network-based image retrieval (CNN-based image retrieval) algorithm.

The instructions include, by the at least one processor, receiving a second user input for selecting a second product from among the one or more products included in the displayed second search result through the display, and the second user input Is received, based on the determination of similarity between the first product and the selected second product, a third search result excluding at least one other product related to the first product and the second product from the second search result It can be displayed on the display.

The determination of the similarity between the first product and the second product is performed based on a common feature of the first image and a second image corresponding to the second product, and the at least one other product has the common feature. Eggplant may be characterized as being a product.

The instructions may be characterized in that the at least one processor displays a second user interface including the first product and the at least one product excluded from the first search result on the display. have.

The term "module" used in this document includes a unit composed of hardware, software, or firmware, and may be used interchangeably with terms such as, for example, logic, logic blocks, parts, or circuits. The "module" may be an integrally configured part or a minimum unit or a part of which performs one or more functions. "Modules" can be implemented mechanically or electronically, for example, known or future development, application-specific integrated circuit (ASIC) chips, field-programmable gate arrays (FPGAs), or It may include a programmable logic device. At least a part of a device (eg, modules or their functions) or a method (eg, operations) according to various embodiments is a command stored in a computer-readable storage medium (eg, memory 130) in the form of a program module Can be implemented as When the command is executed by a processor (for example, the processor 120), the processor may perform a function corresponding to the command. Computer-readable recording media include hard disks, floppy disks, magnetic media (e.g. magnetic tape), optical recording media (e.g. CD-ROM, DVD, magnetic-optical media (e.g. floppy disk)), internal memory The instruction may include a code generated by a compiler or a code executable by an interpreter A module or program module according to various embodiments may include at least one or more of the above-described components, or , Some may be omitted, or other components may be further included Operations performed by modules, program modules, or other components according to various embodiments may be sequentially, parallel, repetitively or heuristically executed, or at least Some operations may be executed in a different order, omitted, or other operations may be added.

In addition, the embodiments disclosed in this document are presented for description and understanding of the disclosed and technical content, and do not limit the scope of the present disclosure. Therefore, the scope of the present disclosure should be construed as including all changes or various other embodiments based on the technical idea of the present disclosure.

Claims (5)

A server that processes a request received from a user device, transmits the requested information to the user device, and supports a shopping mall related website,
Communication interface;
Processor; And
And a memory operatively connected to the processor,
The processor,
Receiving a request to display the home screen of the website from the user device through the communication interface,
Checking the first product most selected in the first category by users who have accessed the website from the time when the request is received to a time before the first predetermined period,
Checking the plurality of second products for products having a pre-designated ranking or higher in the number of times the products are selected in the first category by the users from the time when the request is received to a time before a pre-designated second period,
Checking the third product most selected in the second category by the users who have accessed the website from the time when the request is received to the time before the pre-designated first period,
Checking a plurality of fourth products based on the number of times a product is selected in the second category by the users from the time when the request is received to a time before the predetermined second period,
A first object corresponding to the first product is displayed in a first area at the top of the home screen, and a plurality corresponding to the plurality of second products are displayed in a second area located adjacent to the lower end of the first area. The home screen is provided to the user device to display the second objects of-The first object displays price information and product name of the first product, and the sizes of the plurality of second objects are based on the selected number of times Determined by -,
In response to receiving a first selection for a specific object among the plurality of second objects from the user device, a specific screen including product name and price information of a specific product corresponding to the specific object is displayed on the specific object. Providing the specific object to the user device to display translucently,
In response to receiving from the user device a second selection for the specific object that is displaying a specific screen translucent, a screen for the specific product switched from the home screen is provided to the user device,
When a predetermined third period elapses from the time when the home screen is provided, the first object displayed in the first area is changed to a third object corresponding to the third product, and the plurality of objects displayed in the second area Control to provide the home screen to the user device so that the second objects of are changed to a plurality of fourth objects corresponding to the plurality of fourth products,
When the user device accesses the web site through a cellular network, providing the home screen to display a predetermined first number of objects among the plurality of second objects in the second area,
When the user device accesses the website through a Wi-Fi network, providing the home screen to display a predetermined second number of objects among the plurality of second objects in the second area,
The predetermined first number is smaller than the predetermined second number,
The processor,
Receiving a first text for product search from a user of the user device through the display of the user device,
A first search result including a plurality of products related to the received first text is displayed on the display, and the first search result includes a plurality of images corresponding to each of the plurality of products,
Receiving a first user input for selecting a fifth product from among the plurality of products included in the displayed first search result through the display,
When the first user input is received through the display, a first user interface for inputting information on the selected fifth product is displayed on the display,
At least one first excluded product is determined based on a similarity determination between the second text input through the displayed first user interface and the first image corresponding to the fifth product, wherein the second text is the fifth The vector data generated based on the first image is based on a convolutional neural network (CNN), including a visual feature including a feature related to the appearance of the product, and determining the similarity with the first image It is performed based on applying to the CNN-based image retrieval algorithm,
Control to display a second search result including one or more products excluding the selected fifth product and the at least one first excluded product from the first search result on the display,
The processor,
A second user input for selecting a sixth product from among the one or more products included in the displayed second search result is received through the display,
Extracting a first RGB 3D coordinate value of the first image corresponding to the fifth product, extracting a second RGB 3D coordinate value of the second image corresponding to the sixth product,
Calculate a first Euclidean distance between the first RGB 3D coordinate value and (255, 0, 0) which is the RGB 3D coordinate value of the R color, and the second RGB 3D coordinate A fourth Euclidean distance between the value and (255, 0, 0) which is the RGB three-dimensional coordinate value of the R color,
A second Euclidean distance between the first RGB 3D coordinate value and (0, 255, 0) which is the RGB 3D coordinate value of the G color (green color) is calculated, and the second RGB 3D coordinate value and the G Calculate the fifth Euclidean distance from (0, 255, 0) which is the RGB three-dimensional coordinate value of the color,
A third Euclidean distance between the first RGB 3D coordinate value and (0, 0, 255) which is the RGB 3D coordinate value of the B color (blue color) is calculated, and the second RGB 3D coordinate value and the B Compute the sixth Euclidean distance from (0, 0, 255) which is the RGB three-dimensional coordinate value of the color,
If the first Euclidean distance has the smallest value among the first to third Euclidean distances, the representative color of the first image is set to R color,
If the second Euclidean distance has the smallest value among the first to third Euclidean distances, the representative color of the first image is set to G color,
If the third Euclidean distance has the smallest value among the first to third Euclidean distances, the representative color of the first image is set as color B,
If the fourth Euclidean distance has the smallest value among the fourth to sixth Euclidean distances, the representative color of the second image is set to R color,
If the fifth Euclidean distance has the smallest value among the fourth to sixth Euclidean distances, the representative color of the second image is set to G color,
If the sixth Euclidean distance has the smallest value among the fourth to sixth Euclidean distances, the representative color of the second image is set to color B,
It is determined whether the representative color of the first image and the representative color of the second image are the same,
When the representative color of the first image and the representative color of the second image match, a product corresponding to the representative color of the first image is set as at least one second excluded product,
If the representative color of the first image and the representative color of the second image are different, a third user input for selecting a third image is further received through the display, and a representative color of the third image is set, and the The user reads a product description of a product corresponding to each of the representative colors of the first to third images at the number of times the user searches for a product corresponding to each of the representative colors of the first to third images. A final color is set from among the representative colors of the first to third images based on a value obtained by subtracting one number of times, and set as the at least one second excluded product based on the final color,
Controlling to display on the display a third search result excluding the fifth product and the at least one second excluded product from the second search result,
server. delete delete delete delete

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