KR20020087719A - Method and system for advertisement using dice game - Google Patents

Abstract

PURPOSE: A method and a system for an AD(ADvertisement) using a dice game are provided to make a customer voluntarily connect to a homepage or a web page and to enhance the AD effect by making the customer connecting to the homepage or the web page view the AD in a concentrated state. CONSTITUTION: A server outputs the game data and the AD data to a user PC through the Internet by connecting to a plurality of user PCs. The server includes a communication module(101) for communicating the data through the Internet network, a management module(102) for managing the connection authentication of the user connecting through the communication module and the data communication necessary for the game, and an AD display module(104) for displaying an image, a logo and the characters of the AD. A game display and operation module(106) advances the dice game, calculates the point and inserts the AD provided by the AD display module into the game. A member DB(103) stores the data for a registered and a non-registered member. An AD DB stores the contents necessary for the AD. A point DB(107) stores the point by each member.

Description

Advertising method and system using dice game {Method and System for advertisement using dice game}

The present invention relates to an advertising method and system using a dice game, and more specifically, before the netizens execute the game and immediately notify the game result in a high concentration on the game result, the game result is displayed on the execution screen. The present invention relates to an advertising method and system using a dice game that covers an advertiser's advertisement contents and pays the advertisement effect.

As the Internet becomes more popular, various methods of using the Internet as an advertising means have been attempted. Banner advertising was used as an early advertising method. Banner advertising uses a margin of a portion of the home page or web page screen of the Internet site, there is a limitation that can not handle professionally advertising. In other words, the size and position of the banner is mainly used for the banner advertisement except for the original contents of the homepage or the webpage, and thus the advertisement content is limited to a simple image and thus cannot deliver faithful advertisement contents. In addition, inserting a large number of advertisements in a limited space in order to maximize the advertising revenue is causing annoyance instead of the advertising effect to netizens due to the insolvency of contents and the decrease of internet communication speed.

Advertisement using video or animation is also used instead of simple banner advertisement. However, since the advertisement is not related to the content that the user is interested in, the advertising effect is weak. Since there is no evidence of seeing, the number of advertisement hits cannot be accurately measured, and thus there is a problem in that the advertisement cost cannot be properly calculated.

In order to solve this problem, an advertising method using a game has been developed and used. Mainly implemented as a method of inserting an advertisement into a game, for example, a logo of a specific company is displayed on a character, an article, or the like of a game, or a product logo is inserted into a situation that occurs during a game operation.

However, this method is not desirable because it distracts gamers' concentration on games. Therefore, it is required that gamers be able to concentrate on both the game and the advertisement by giving a condition to concentrate on the game and by advertising in a state unrelated to the game.

In addition, the advertising method of paying a prize or cyber money when the banner advertisement is clicked is used, but there are problems such as little payout rate or cyber money payment rate compared to the time and effort clicked, so that almost no advertising effect can be seen.

The present invention has been made to solve the above problems, an object of the present invention is to provide an advertising method and system using a dice game that allows consumers to voluntarily access the home page or web page.

Another object of the present invention is to provide a method and system for advertising using a dice game having a high advertisement effect by allowing a user who accesses a homepage or a webpage to report a concentrated advertisement.

Another object of the present invention is to provide an advertising method and system using a dice game that can help the marketing strategy of the advertisement requesting company by accurately grasping the statistical data, such as the number of connections and personal information of the users who saw the advertisement.

1 is a diagram of the Internet connection between the server and the user PC of the present invention,

2 is a block circuit diagram of the server of FIG. 1;

3 is a flowchart showing a homepage connection process;

4 is a flowchart showing a game and an advertisement method;

5 to 11 are embodiments of a game and an advertisement display screen according to the method of the present invention.

※ Explanation of symbols about main part of drawing ※

10: Server 20,22,24, ..: User PC

101: communication module 102: management module

103: member DB 104: advertising display module

105: advertising DB 106: game display and operation module

107: point DB

Referring to the characteristic configuration of the advertising method and system using the dice game of the present invention for achieving the above object.

Advertising method using the dice game of the present invention, when the connection and authentication is completed, the first step of displaying the advertising screen on the dice game execution screen, and (3 to 10 seconds) the output of the advertisement screen and display the point calculation method A second step of the step, a third step of shuffling the dice and displaying an advertisement upon detecting the input of the dice game start button, and a step of continuing the advertisement screen (for 3 to 10 seconds) and dividing the screen. Step 4 includes displaying a shuffled dice when the divided screen is clicked, removing a advertisement image, and outputting a score by calculating points by the displayed dice.

In addition, the advertising system of the present invention for performing the advertising method, is connected to a plurality of user PCs is composed of a server (10) for outputting the game data and advertising data to the Internet communication network to the user PC, the server 10 Is a communication module 101 for transmitting and receiving data through an internet communication network, a management module 102 for managing data transmission and reception necessary for connection authentication and game execution of users connected through the communication module 101, and advertisements. An advertisement display module 104 for displaying an image, an advertisement logo, an advertisement character, a game display for executing a dice game, calculating a point, and inserting an advertisement provided by the advertisement display module 104 into the game; An operation module 106, a member DB 103 for storing general data for registered and non-registered members, an advertisement DB 105 for storing contents necessary for advertisement, the game display and And the point calculated by the same module 106; and a point DB (107) for storing for each member.

Referring to the present invention having such characteristics in detail as follows.

The advertising method and system of the present invention breaks away from a simple banner advertisement, a video advertisement, or a simple game method including an advertisement logo or text during game play, thereby increasing the concentration of the advertisement in the course of a game, especially a game with high entertainment. As the number of accesses to the game increases and the user provides the personal details to the game provider to record the cumulative scores for the prizes, information such as the personal details of the user can be statistically accurately identified.

1 is a schematic diagram illustrating a connection state of a server 10 according to the present invention, in which a server 10 for providing games and advertisements with a plurality of user PCs 20, 22, 24,. It is connected through. The user PCs 20, 22, 24,... May be conventional personal computers with Internet communication or PC communication functions. The server 10 transmits and receives data to and from a plurality of user PCs through the Internet, and transmits game data including advertisement contents to a user PC connected through the Internet. The game execution data transmitted to the user's PC can be programmed in two ways, namely, games and advertisements are executed on the user's PC, and programmed to calculate points, or by interaction between the user's PC and the server 10. Game and advertisement output may be configured to proceed.

An embodiment of the configuration of the server 10 will be described with reference to the block circuit diagram of FIG. 2.

As shown, the server 10 is a communication module 101 for transmitting and receiving data through the Internet communication network, and manages the data transmission and reception required for connection authentication and game execution of the user connected through the communication module 101 The management module 102, an advertisement display module 104 for displaying an advertisement image, an advertisement logo, an advertisement character, and the like, execute a dice game, calculate a point, and display an advertisement provided by the advertisement display module 104. A game display and operation module 106 for inserting into a game, a member DB 103 for storing general data about registered and non-registered members, an advertisement DB 105 for storing contents necessary for advertisements, It characterized in that it comprises a point DB (107) for storing the points calculated by the game display and operation module 106 for each member.

The communication module 101 transmits game and advertisement data to a user PC through the Internet according to a control program of the server 10 and receives data transmitted from the user PC. The communication module 101 is a modem, ADSL. Or control the modem for cable Internet, etc. to send and receive data.

The management module 102 checks whether a registered member, an adult or a minor is connected when the user PCs 20, 22, 24, ... are connected through the Internet, and performs an authentication procedure to execute a game. When entering the registered member's data, it is required to input data such as address, social security number, etc., so that minors can be blocked in advance if necessary.

In addition, in order to limit the number of times of daily access and game execution, it is judged whether the access is made by comparing the game execution frequency of the connected user from previously stored member data. If more than 5 times a day or more than 10 times of game access once a game can be interrupted by stopping the game execution.

Data for registered members or non-registered members connected to the server 10 is stored in the member DB 103. The management module 102 also manages the entire process of playing the game through linkage between the advertisement display module 104 and the game display and operation module 106.

The advertisement display module 104 transmits the advertisement content stored in the advertisement DB 105 to the management module 102 under the control of the management module 102 when a game execution is requested from the user PC. The management module 102 transmits the advertisement content to the user PC.

In addition, the game display and operation module 106 transmits the game data to be executed in the user PC to proceed with the game and stores the point data generated in the user PC in the point DB (107).

3 is a flowchart for explaining a connection and authentication process of a user, and FIG. 4 is a flowchart for explaining an advertisement method of the present invention.

First, the connection and authentication process to the server 10 will be described with reference to FIG. 3.

When the user connects to the homepage of the server 10 and accesses the lucky corner again, first, an authentication screen for allowing access is output. Data on the authentication output screen is transmitted from the server 10 to the user PC.

The user PC uses the transmitted data to display a menu screen including menus such as 1) Lucky Machine Guide, 2) Awards, and 3) Membership Privileges. Print the social security number input box for nonmembers. If the connected user is a user registered in advance on the server 10, the member number (regular member and D card (discount card) member) is input. If you are a non-member, enter your social security number to verify your identity. After the input of the member number or social security number, the user presses a transmission button (or SEND) to transmit the input data to the server 10.

When the user data is input, the server 10 checks the member number or ID card number and denies access unless the member is a subscribed member. If you want to register, print out the terms and conditions and if you agree, print out the registration form and receive your registration data. Fill in the membership registration data and assign the membership number when the user transmits the registration data.

When you are registered as a registered member, a regular member or a D card member, you are set to multiply your points when you are authenticated as a D card member. However, it does not provide point doubling services to active members. D card members can be specially provided to members who have high advertising access rates or high purchases at specific companies. D-card members can lead to D-card members by giving them more opportunities than regular or non-registered members, such as allowing 10 games per day and up to 10 games per connection.

A user who enters a social security number as a non-registered member, not as a registered member, checks the social security number. The check of the resident registration number is for identifying the access user, and after the access, the point accumulation state can be confirmed by inputting the same resident registration number next time.

When the access authentication is completed as described above, the server 10 checks a session for the D card member, registered member or non-registered member. If the current connected user exceeds the allowed number of connections according to the session check result, the connection denied screen is displayed. If the number of connections does not exceed the number of allowed connections, the game data is transmitted to the user's PC in order to output the screen for game execution. The point generated according to the game result executed in the user PC is transmitted to the server 10 and stored in the point DB.

The server 10 calculates the number of game executions of registered or non-registered members. In other words, if the number of game executions allowed for each user is exceeded after one connection, the game execution is stopped, and the number of times is exceeded, leading to the main screen of the homepage.

4 is a flowchart for explaining a game execution method. As described above, the game execution data is completely transmitted to the user PC, and only the points according to the result of the game are connected to the server 10 for transmission or proceed through an interactive method with the server 10 during the game. The point according to the game result may be stored in the server 10. The former has a low load because the throughput in the server 10 is reduced, while the latter increases the throughput in the server 10, but can prevent fraud such as manipulation of game results. The game is played when normal access is allowed, which does not exceed the number of connections and the daily access limit.

The server 10 transmits data necessary for the execution of the game to the user PC. When the data transfer is completed, the game initial screen including the advertisement is displayed on the screen of the user PC. 5 is an embodiment of a screen in a state where an advertisement is initially loaded.

As shown in the figure, a plurality of fixedly displayed advertisements are located at the top of the screen, and a point, a click point, and a total point of the user currently connected are displayed at the center of the screen. It can be seen that the total point of the user is 100 points. In addition, the main screen on which the game is executed displays advertisements such as products or logos of specific companies, and texts that introduce point aggregation methods and awards are displayed, and time-lapse is displayed in seconds.

The output of the advertisement display screen continues for a predetermined time and is not blocked in the middle. Therefore, the user who is connected to the game must maintain a standby state for a predetermined time, and the concentration on the advertisement is increased because the advertisement displayed on the screen is mandatory while the game is not executed. Waiting time is a value that can be arbitrarily changed by the game producer, it is preferable to output the advertisement screen for a time of about 3 to 10 seconds. The advertisement content may also be displayed using one banner or a divided banner of different contents.

When the waiting time elapses, a notice frame including a description of a term, a method of calculating points, and a sagittal history A, B, C, etc. is displayed. Behind the notice, a screen for running the game is displayed at the same time. In the dice game according to the present invention, each dice is displayed on a plurality of divided screens, and when the user executes the game, randomly shuffle the dice (shuffle) and then calculate points according to the displayed result to obtain a certain point or 1 It consists of offering prizes and prizes to users who earn the highest score for one, one week or one month. Therefore, by limiting the number of times of daily access of the user and the number of game executions per day, the number of users is equally given the opportunity to participate in the game and there is an advantage that can be fair management. Figure 6 shows an example of the announcement (point sum method and award history) in place of the advertisement, and an example of a screen on which the dice are displayed for game execution. The user who reads the notice can remove the frame for the notice by pressing the close indication.

The user who reads the notice presses the "START" button configured at the bottom of the dice game machine to run the game. When the game is executed, the dice displayed on the divided screen are shuffled and blurred as shown in FIG. The shuffle process is performed according to the algorithm built into the module that runs the game. However, when the game is executed on the user PC, the point can be adjusted by the manipulation, so the shuffle process may be executed by the server 10 and transmit the encrypted data, and only the result may be transmitted to the user PC. Shuffle the dice (shuffle) and instead of shuffle (shuffle) after a few seconds instead of the dice screen (output image) as shown in Figure 8 to display the game execution screen.

This advertisement may be an advertisement as shown in FIG. 5 or an advertisement of new content. When the server 10 interacts with the user's PC, it is possible to change the advertisement contents by providing a new advertisement image in real time. Such advertisement display lasts for about 3 to 10 seconds. During this time, the user is obliged to watch the advertisement. However, since the state of waiting for the game results, there is no need to pay attention to the game, thereby increasing the concentration of the user. 8 shows an example of the output of the advertisement screen as described above. However, by outputting the text "Please click the advertisement image after 10 seconds", it is displayed that the screen is for outputting the result, not the start of the game. At this time, the advertisement display screen displays an advertisement for 10 seconds (or a set time) and then divides the advertisement screen.

9 shows a game screen having a divided advertisement screen. The number of screens to be divided is set equal to the number of dice, and when a user clicks on each divided screen, the dice at the corresponding positions are displayed. The dice are shuffled. As shown in FIG. 10, the dice are displayed by the user clicking one by one as shown in FIG. 10. When the click is completed on the split screen, the points of the dice are counted. The points of the dice are calculated in the same way as indicated in the announcement.

When the point calculation according to the arrangement of the dice is completed, this is output on the user PC screen. At the same time, the server 10 records the corresponding point in the registered member ID of the user. The recorded point is updated and displayed the next time the user connects. In addition, at the bottom of the game screen, the message "Checking points! Please press the ball on the right to continue the game" is displayed. The user presses the "start" button to run the game if he wants to proceed further. At this time, the server 10 checks the number of game progress for each user. The number of game progresses is to give users more opportunities by preventing excessive access of users.

As described above, points stored for a limited number of times or for a limited period of time provide prizes or prizes by reference points, such as a daily high point earner, a week high point earner, or a month high point earner. Prizes or prizes offered are those listed in the advertisement or products provided by the advertiser.

By preventing excessive access of users and the game according to the present invention there is an advantage that more visitors are given the opportunity to play the game and give a prize. As a result, more member data is collected, and the data can be analyzed to collect data for marketing.

As described above, according to the present invention, an advertisement effect is increased by displaying a product or a logo of an advertiser company that provides a prize on a dice game screen and proceeding the game in a high concentration state. In addition, by accumulating data for registered members or non-registered members in the long term, there is an advantage that advertisers can utilize in marketing.

Claims (3)

When the connection and authentication is completed, the first step of displaying the advertising screen on the dice game execution screen, the second step of displaying the method of calculating the point after the output of the advertising screen, and the dice when the input of the start game dice button is detected The third step of shuffling and displaying the advertisement, the fourth step of continuing the advertisement screen and dividing the screen and displaying the shuffled dice by clicking the split screen and removing the advertisement image. And a fifth step and a sixth step of outputting a score by calculating points by the displayed dice. The method of claim 1, Advertising method using a dice game, characterized in that the advertisement screen in the first step or the third step is output for 3 to 10 seconds. The server 10 is connected to a plurality of user PCs to output the game data and advertising data to the Internet communication network to the user PC, the server 10, the communication module 101 for transmitting and receiving data through the Internet communication network ), A management module 102 for managing data transmission and reception necessary for access authentication and game execution of a user connected through the communication module 101, and an advertisement display module for displaying advertisement images, advertisement logos, advertisement characters, and the like. 104, a game display and operation module 106 for executing a dice game, calculating points, and inserting advertisements provided by the advertisement display module 104 into the game, and for registered and non-registered members. A member DB 103 for storing general data, an advertisement DB 105 for storing contents necessary for advertisement, and a point calculated by the game display and operation module 106 for each member. Advertising system using a dice game, characterized in that it comprises a STE DB (107).