JP4542083B2 - Advertising information distribution server - Google Patents

Description

  The present invention relates to an advertisement information distribution system, an advertisement information distribution server, an advertisement information distribution method, and the like that distribute advertisement information to a user terminal.

2. Description of the Related Art Conventionally, an advertisement information distribution system that distributes advertisement information to a user's terminal through an e-mail or a web page is known. In such an advertisement information distribution system, information related to the user's preference is registered in advance, and the advertisement information is distributed to the user's terminal based on the information related to the preference, so that the advertisement information that matches the user's preference is obtained. Delivered. However, simply distributing advertisement information based only on information about user preferences may result in unnecessary information being distributed to the user's terminal, which is different from the user's request at the current time.
On the other hand, the invention of the system which can distribute the information suitable for a user's preference to a user's terminal according to a user's demand at the present time is disclosed (for example, refer to patent documents 1).
JP 2004-192284 A

In the field of advertisement distribution, there is a demand for a technique that can distribute a highly effective advertisement to a user in a more preferable scene where an advertisement effect can be obtained.
The present invention has been made in view of the above problems, and an object of the present invention is to provide a technique capable of delivering a more effective advertisement in a scene that is assumed to have a higher advertisement effect.

  In order to achieve the above object, an advertisement information distribution server according to the present invention is an advertisement information distribution server that distributes advertisement information to a user terminal, and the advertisement information includes the amount information of an advertisement target included in the advertisement information, and Correspondingly storing advertisement storage means and a user's balance information calculated by subtracting the purchase amount from the total amount of payout in a transaction that purchases a predetermined target and has a possibility of payout greater than the purchase amount via the network The balance information receiving means received from the user terminal, the advertisement information extracting means for extracting the advertisement information corresponding to the amount information having a predetermined relationship with the amount indicated by the balance information, and the extracted advertisement information Distribution means for delivering to the terminal, and the advertisement information extraction means extracts advertisement information corresponding to amount information within the amount indicated by the balance information. And butterflies.

  According to this configuration, the advertisement information distribution server can extract the advertisement information to be distributed based on the user balance information and distribute it to the user terminal.

  Here, “a transaction that purchases a predetermined target and has the possibility of a dividend equal to or greater than the purchase amount” means “to vote (purchase) a ticket in a race for a boat, It is not limited to “transactions with the possibility of obtaining an amount higher than the voting (purchase) amount of the boat ticket according to the result”, ie, “voting of the boat ticket”, for example, in other public gambling such as horse racing, bicycle racing, auto racing, etc. It may be a vote or a vote for a predetermined object in an online casino. Further, it may be a purchase of stocks or the like in securities trading, foreign exchange trading, futures trading or the like different from so-called gambling. In addition, lottery tickets, sports promotion lotteries, purchase of number-selection type lotteries, pachinko machine games, revolving game machines games, etc. are also included in the present invention. It is intended to be widely included in “transactions that have”.

  Any of the above-mentioned transactions can easily change the user's balance status in a short period of time, and according to the present invention, in a preferable situation where an advertising effect corresponding to the balance status is obtained, it corresponds to the amount information within the amount indicated by the balance amount. A highly effective advertisement can be distributed to the user.

In the advertisement information distribution server of the present invention, the balance information receiving means includes first balance information that is balance information of the user calculated by subtracting the purchase amount from the total amount of dividends in one transaction, and a predetermined balance Receiving from the user terminal the second balance information that is the balance information of the user calculated by subtracting the purchase amount from the total amount of dividends in the plurality of transactions, and the advertisement information extracting means includes the first balance information The first advertisement information corresponding to the amount information within the indicated amount is extracted, the second advertisement information corresponding to the amount information within the amount indicated by the second balance information is extracted, and the distribution means includes the first advertisement information And the second advertisement information is distributed to the user terminal.

According to this configuration, the advertisement information distribution server distributes the first advertisement information extracted based on the first balance information of the user and the second advertisement information extracted based on the second balance information to the user terminal. Can do.

  ADVANTAGE OF THE INVENTION According to this invention, when there exists the balance information about a user, appropriate advertisement information based on the balance information can be provided.

  Embodiments of the present invention will be described with reference to the drawings. The embodiments described below do not limit the invention according to the claims, and all combinations of features described in the embodiments are not necessarily essential to the establishment of the present invention. Absent.

FIG. 1 is a configuration diagram of an advertisement information distribution system according to an embodiment of the present invention.
In an advertisement information distribution system, a terminal 1 that can be used by a user, a net bank server 2 that provides banking services such as withdrawal from a deposit account, depositing into a deposit account, and transfer from a deposit account to another account, and a boat race Provides a voting server 3 that accepts boat ticket voting (purchase) transactions, a race information providing server 4 that provides race information on boat racing, an advertisement information delivery server 5 that delivers advertising information, and an advertiser web page. The advertiser server 6 is connected via a network 7 such as the Internet. The terminal 1 may be a computer such as a personal computer, a mobile phone terminal, or a PDA (Personal Digital Assistant) terminal.

FIG. 2 is a functional configuration diagram of the advertisement information distribution server according to the embodiment of the present invention.
The advertisement information distribution server 5 includes a balance information reception unit 10, an advertisement information extraction unit 11, an advertisement information storage unit 12, a user information storage unit 13, a distribution unit 14, a request history storage unit 15, and a display request reception. Unit 16, detailed request handling unit 17, and detailed transmission unit 18.

  The balance information receiving unit 10 receives user balance information transmitted from the terminal 1. In the present embodiment, the user ID indicating the user, the balance of the previous race of the user, the balance of the day, and the balance of the week are received. The user information storage unit 13 stores a user ID and user information in association with each other. User information includes age, gender, occupation, personal income, household income, total household assets, home ownership information, marital status information, car status information, number of children, family composition, genre of interest Etc. are stored.

The advertisement information storage unit 12 stores advertisement information to be transmitted to the terminal 1.
FIG. 3 is a diagram showing an example of advertisement information stored in the advertisement information storage unit according to the embodiment of the present invention.
The advertisement information storage unit 12 includes a management number field 12a for storing an advertisement management number (advertisement ID), an image field 12b for storing an image, a caption field 12c for storing a headline (caption) of the advertisement, and details of the advertisement. A jump destination field 12d for storing a URL (Uniform Resource Locator) of a simple page, a genre field 12e for storing a genre of advertisement, and a product price for storing a range of prices of products and services (also referred to as products) to be advertised Each record includes a field 12f, an advertisement insertion period field 12g that stores the advertisement insertion period, a maximum click number field 12h that stores the maximum number of clicks of the advertisement, and a click count field 12i that stores the number of clicks. Store advertisement information.

  For example, the advertisement information shown in FIG. 3 has an advertisement ID of “4012”, an image of “XX trip tour”, a caption of “a full-fledged tour that can be enjoyed from XX people”, The destination is “www.xx-travel.jp/?tour=1”, the genre is “travel”, the product price range is “30000-40000” yen, and the advertising period is “2005.06. 01-2005.07.01 ”, the maximum number of clicks is“ 5000 ”times, and the click count is“ 2152 ”times.

An example of a product or the like stored as advertisement information stored in the advertisement information storage unit 12 will be briefly described.
FIG. 4 is a diagram for explaining products and the like stored as advertisement information.
As for advertising information, financial products and healing products are stored when the balance is negative, and clothing is used when the balance is positive and profit is low. , Toys, cosmetics, confectionery / beverage products, etc. are stored, and there are more profits, general household appliances, personal computers, domestic travel, hotel products, etc. are stored, and even more profits Stores products such as cars, actual condominiums, overseas trips, golf memberships, and condominiums for investment.

  Returning to FIG. 2, the advertisement information extraction unit 11 extracts the advertisement information from the advertisement information storage unit 12 based on the balance amount received by the balance information reception unit 10. In the present embodiment, the advertisement information extraction unit 11 further extracts advertisement information using user information. For example, the advertisement information extraction unit 11 extracts advertisement information of a genre related to the genre of interest stored in the user information. Note that the advertisement information may be extracted based on other information of the user information. Further, advertisement information may be extracted using statistical analysis (for example, cluster analysis) on user information, purchase history, and the like.

  The distribution unit 14 transmits the advertisement information extracted by the advertisement information extraction unit 11 to the terminal 1. The request history storage unit 15 stores a history of detailed advertisement requests by the user. For example, the request history storage unit 15 stores a user ID, an advertisement ID to be requested, and a request date and time in association with each other. The display request receiving unit 16 receives a detailed request for requesting detailed display of an advertisement from the terminal 1. In the present embodiment, the display request receiving unit 16 receives the user ID and advertisement ID of the user who made the detailed request.

  The detailed request handling unit 17 stores the user ID received by the display request receiving unit 16, the advertisement ID, and the date and time of the detailed request in association with each other in the request history storage unit 15. 1 is added to the number of clicks in the click count field 12i of the record corresponding to the advertisement ID, the page information of the advertiser is acquired from the record, and the detailed transmission unit 18 is notified. In the present embodiment, the URL of the detailed page published on the advertiser server 6 is used as the page information. The detail transmission unit 18 transmits the URL notified from the detail request handling unit 17 to the terminal 1 that is the detail request source.

FIG. 5 is a hardware configuration diagram of the advertisement information distribution server according to the embodiment of the present invention.
The advertisement information distribution server 5 roughly includes a display device 23 that displays an image, an input device 22 that receives an operation by a server administrator, and a main body 21 that performs processing such as advertisement information extraction processing. The display device 23 may be, for example, a liquid crystal display, a plasma display, or a CRT display. The input device 22 may be, for example, a pointing device such as a mouse or a keyboard.

  The main body 21 of the advertisement information distribution server 5 includes a CPU (Central Processing Unit) 24, a ROM (Read Only Memory) 25, a RAM (Random Access Memory) 26, a hard disk drive 27, a display processing device 29, and a combo. A drive 30, a communication interface 31, and an input interface 28 are connected via a bus 32.

  The ROM 25 stores a basic program such as a boot program. The RAM 26 is used as a work area for storing programs and data and storing data used for processing by the CPU 24. The display processing device 29 generates various image data under the control of the CPU 24 and outputs it to the display device 23. The combo drive 30 reads data from a plurality of types of recording media 33, reads programs, writes data to the recording media 33, and the like. Examples of the recording medium 33 include a CD-ROM, a DVD-ROM, and a DVD-RAM. The communication interface 31 can be connected to the network 7 and communicates with other devices via the network 7.

The hard disk drive 27 stores an OS (operating system) and various programs in a readable manner. In this embodiment, an advertisement information distribution program is stored.
The advertisement information distribution program may be downloaded and stored via the network 7 through the communication interface 31, for example, and read out from the recording medium 33 storing the advertisement information distribution program by the combo drive 30 and stored. May be.
The input interface 28 can be connected to the input device 22 and passes a signal from the input device 22 to the CPU 24 and the RAM 26 as data.

  The CPU 24 executes various processes by reading the basic program in the ROM 25 and the OS and programs stored in the hard disk 27 to the RAM 26 and executing them. In the present embodiment, the CPU 24 reads out the advertisement information distribution program stored in the hard disk drive 27 to the RAM 26 and executes it. Further, the CPU 24 controls the operation of each unit 25-31.

  Here, the balance information receiving unit 10, the advertisement information extracting unit 11, the distribution unit 14, the display request receiving unit 16, the detailed request handling unit 17, and the detailed transmitting unit 18 shown in FIG. It is comprised by using this and executing an advertisement information delivery program. The advertisement information storage unit 12, the user information storage unit 13, and the request history storage unit 15 are configured by the RAM 26 or the hard disk drive 27.

FIG. 6 is a functional configuration diagram of a terminal according to an embodiment of the present invention.
The terminal 1 roughly includes a display device 52 that displays an image, an input device 51 that receives an operation by a user, and a main body unit 50 that performs various processes. The main body 50 includes a voting acceptance unit 53, a voting information storage unit 54, a race information storage unit 55, a balance derivation unit 56, a deposit instruction unit 57, a race information communication unit 58, a balance transmission unit 59, It has a voting transmission unit 60, a detailed request reception unit 61, a detailed communication unit 62, an advertisement information reception unit 63, and a display control unit 64.

  The voting accepting unit 53 accepts voting information about a boat ticket for a boat race by a user operation on the input device 51. Specifically, the voting accepting unit 53 accepts voting information such as date, racetrack, race number, winning ceremony, buying eyes, amount of money, and desired purchase time.

The voting information storage unit 54 stores the voting information of the boat ticket accepted by the voting acceptance unit 53.
The vote transmitting unit 60 transmits the vote information of the boat ticket received by the vote receiving unit 53 to the vote server 3 via the network 7. Thereby, in the voting server 3, processing is performed on the assumption that the user has voted (purchased) according to the voting information.

  The race information storage unit 55 stores race information. The race information includes information such as the race site where the race is held, the content of the race, the start time of the race, the deadline for voting for the race, the race result of each race, and the amount of the boat ticket dividend.

The balance derivation unit 56 derives balance information based on the voting information stored in the voting information storage unit 54, the race result stored in the race information storage unit 55 and the payout amount thereof. In the present embodiment, the balance derivation unit 56 calculates the balance amount, the balance amount on the current day, and the balance amount for this week in the race that ended just before the user purchased. As a method of deriving the balance of the race that ended just before, among the tickets purchased by the user, the race information storage unit 55 identifies the latest race ticket with the race result, and the race result. Based on the above, it is determined whether or not the ticket is correct, and if it is correct, the payout amount is taken out and the total payout amount of the user is calculated based on the purchase amount. By subtracting the purchase amount from, the balance amount (profit) can be calculated. On the other hand, if the ticket is not correct, the purchase amount is derived as the balance amount (loss). In addition, when there are a plurality of the latest race ticket, the same processing is performed for all of them, and the sum of them is the balance amount.
Further, the balance of payment on the current day and the balance of payment on the current week can be derived by performing the same processing as described above for the current day's ticket and this week's ticket.

  The deposit instruction unit 57 requests the net bank server 2 to transfer money from the user's deposit account to the user's voting account in the voting server 3. The user can purchase a boat ticket within the range of the amount sent to the voting account. Note that the amount to be transferred can be set in advance by the user. In the remittance request, authentication information for authenticating the user in the net bank server 2, such as a user ID and a password, is also transmitted.

  The race information communication unit 58 acquires race information from the race information providing server 4 via the network 7 and stores it in the race information storage unit 55. In the present embodiment, the race information communication unit 58 acquires the race information immediately after the execution of the program for voting in the terminal 1 (voting software) and at the time when the race result of each race is determined. ing.

The balance sending / receiving unit 59 sends the balance information derived by the balance derivation unit 56 to the advertisement information distribution server 5 via the network 7. In the present embodiment, the balance transmission / reception unit 59 transmits the user ID, the balance of the previous race, the balance of the day, and the balance of the week.
The advertisement information receiving unit 63 receives advertisement information from the advertisement information distribution server 5.

The display control unit 64 performs processing for displaying various types of information on the display device 52. For example, the display control unit 64 performs a process of displaying the advertisement information received by the advertisement information receiving unit 63 on the display device 52.
The detail request receiving unit 61 receives an instruction for requesting detailed information for the advertisement information displayed by the display device 52 based on a user operation by the input device 51.

  The detailed communication unit 62 transmits the detailed information request instruction received by the detailed request receiving unit 61 to the advertisement information distribution server 5 via the network 7. In the present embodiment, the detailed communication unit 62 transmits to the advertisement information distribution server 5 as a request including the advertisement ID associated with the advertisement information instructed by the user and the user ID of the user. Further, the detailed communication unit 62 receives the URL of the page including the detailed information from the advertisement information distribution server 5 and, based on the URL, returns the page from the advertiser server 6 storing the page of the URL. The page is received and the display control unit 64 displays the page on the display device 52.

  Note that the hardware configuration of the terminal 1 is substantially the same as that of the advertisement information distribution server 5 shown in FIG. For example, the terminal 1 includes a display device, an input device, and a main body unit. In the main body, a CPU, a ROM, a RAM, a hard disk drive, a display processing device, a combo drive, a communication interface, and an input interface are connected via a bus.

Next, a boat ticket purchase window displayed on the display device 52 of the terminal 1 will be described.
FIG. 7 is a view showing a boat ticket purchase window according to an embodiment of the present invention.
The boat ticket purchase window 71 is a voting information input area 72 for inputting the voting information of the ticket to be purchased, and an add button for receiving an instruction to add the voting information set in the voting information input area 72 to the purchase schedule list 73, a confirmation button 74 for accepting an instruction to confirm purchase with voting information included in the purchase schedule list, and advertisement information display areas 75 to 80 for displaying advertisement information. In the voting information input area 72, settings such as a voting date, a race track, a race number, a winning ceremony, a purchase item, an amount of money, and a desired purchase time are accepted.

Next, processing in the advertisement information distribution system will be described with reference to FIGS.
FIG. 8 is a first sequence diagram for explaining the processing of the advertisement information distribution system according to the embodiment of the present invention. FIG. 9 shows the processing of the advertisement information distribution system according to the embodiment of the present invention. It is a 2nd sequence diagram to explain.

  In the terminal 1, it is determined whether or not to start execution of the voting software (step S1), and when the execution of the voting software is started, the race information communication unit 58 of the terminal 1 informs the race information providing server 4 of the race information. A request is transmitted (step S2). The race information providing server 4 transmits the race information, and the race information communication unit 58 of the terminal 1 acquires the race information (step S3). The race information communication unit 58 stores the acquired race information in the race information storage unit 55.

  Next, the advertisement information receiving unit 63 transmits a request for advertisement information to be displayed by default to the advertisement information distribution server 5 (step S4). The balance information receiving unit 10 of the advertisement information distribution server 5 receives a request for default advertisement information and notifies the advertisement information extracting unit 11 of the request. The advertisement information extraction unit 11 extracts default advertisement information from the advertisement information storage unit 12 and passes it to the distribution unit 14. The distribution unit 14 transmits default advertisement information to the requesting terminal 1 via the network 7 (step S5).

  In the terminal 1, the advertisement information receiving unit 63 receives default advertisement information and notifies the display control unit 64 of the advertisement information. The display control unit 64 displays a screen including default advertisement information on the display device 52 (step S6). In the present embodiment, default advertisement information is displayed in each of the advertisement information display areas 75 to 80 in the boat ticket purchase window 71 shown in FIG.

  Next, in the terminal 1, the deposit instruction unit 57 requests the net bank server 2 to transfer money from the user's deposit account to the user's voting account in the voting server 3 via the network 7 (step S7). The net bank server 2 determines whether or not authentication can be performed based on the user ID and password included in the remittance request (step S8). If the authentication cannot be performed, the process is not performed. The voting server 3 is notified of the remittance of the user ID and the requested amount (step S9). The voting server 3 deposits the requested amount into the voting account of the user corresponding to the user ID (step S10). As a result, the user can vote a boat ticket with respect to the voting server 3 using the terminal 1.

  In the terminal 1, the voting accepting unit 53 determines whether or not a voting confirmation instruction has been given by a user operation using the input device 51 (step S <b> 11). The information is stored in the storage unit 54 (step S12), and the vote transmitting unit 60 is notified of the confirmation. Upon receiving the notification, the voting transmission unit 60 transmits the voting information stored in the voting information storage unit 54 to the voting server 3 as a voting request (step S13). The voting server 3 that has received the voting request executes voting processing that the user has voted for the boat ticket based on the voting information (step S14). If there is no voting confirmation instruction (NO in step S11), the processes in steps S12 and S13 are not performed.

  Next, the race information communication unit 58 determines whether or not it is time to finalize the race (step S15), and when it is determined that it is time to finalize the race, information such as the race result and the payout amount is displayed as race information. A request is made to the providing server 4 (step S16). The race information providing server 4 transmits information such as a race result and a payout amount (step S17). The race information communication unit 58 of the terminal 1 stores information such as the received race result and the payout amount in the race information storage unit 55.

  Turning to FIG. 9, the balance deriving unit 56 of the terminal 1 determines whether or not the race voted by the user is confirmed (step S18), and when it is determined that the voting race is confirmed, the balance information is calculated. This is executed (step S19), and the balance information is notified to the balance transmission unit 59. The balance transmission unit 59 transmits the balance information to the advertisement information distribution server 5 via the network 7 (step S20). In the advertisement information distribution server 5, the balance information receiving unit 10 receives the balance information, and the advertisement information extraction unit 11 executes an advertisement extraction process (described later) for extracting advertisement information based on the balance information (step S21). The part 14 transmits the extracted advertisement information to the terminal 1 (step S22).

In the terminal 1, the advertisement information receiving unit 63 receives the advertisement information and notifies the display control unit 64 of the advertisement information. The display control unit 64 causes the display device 52 to display a screen including advertisement information (step S23). In the present embodiment, advertisement information is displayed in each of the advertisement information display areas 75 to 80 in the boat ticket purchase window 71 shown in FIG.
In addition, when the race voted by the user is not fixed (NO in step S18), the terminal 1 does not execute the processes of step S19, step S20, and step S23.

  Next, the detailed request receiving unit 61 requests an instruction for requesting detailed information for the advertisement displayed by the display device 52 based on the operation of the user by the input device 51, for example, the advertisement information display areas 75 to 80 It is determined whether or not all click operations have been performed (step S24). When the advertisement information is clicked, the detailed communication unit 62 transmits a request for detailed information about the clicked advertisement information to the advertisement information distribution server 5 (step S25).

  In the advertisement information distribution server 5, the display request receiving unit 16 receives a request for detailed display including the advertisement ID and user ID from the terminal 1, and the user ID, the advertisement ID, and the request received by the detailed request handling unit 17. The date and time are associated with each other and stored in the request history storage unit 15, the URL of the advertiser page of the advertisement corresponding to the advertisement ID is acquired from the advertisement information storage unit 12, and notified to the detailed transmission unit 18 (step S 26). Next, the detail transmission unit 18 transmits the URL notified from the detail request handling unit 17 to the terminal 1 (step S27).

  In the terminal 1, the detailed communication unit 62 receives the URL of the page from the advertisement information distribution server 5, and based on the URL, transmits a request for the advertisement page to the advertiser server 6 that stores the page of the URL. (Step S28). Upon receiving this request, the advertiser server 6 transmits the corresponding page to the requesting terminal 1 (step S29). The terminal 1 receives the advertisement page from the advertiser server 6 and causes the display control unit 64 to display the advertisement page on the display device 52 (step S30). In addition, when there is no click to advertisement information (NO of step S24), the terminal 1 does not perform the process of step S25, step S27, step S28, and step S30.

  Next, in the terminal 1, the voting accepting unit 53 determines whether or not there is an end instruction (step S31). When it is determined that there is an end instruction, the process ends. The processing from step S11 is further executed.

Next, the advertisement extraction process in step S21 by the advertisement information distribution server 5 will be described. FIG. 10 is a flowchart of advertisement extraction processing according to an embodiment of the present invention.
The advertisement information extraction unit 11 extracts the advertisement information including the balance of the previous race in the balance information within the price range of the product etc. from the advertisement information in the advertisement information storage unit 12 (step S41). Next, it is determined whether or not the advertisement information extracted by the advertisement information extraction unit 11 is a predetermined number, for example, 3 or more (step S42), and when there are 3 or more advertisement information, from among the advertisement information, Based on the user information, two pieces of advertisement information are selected as distribution targets (step S43). In addition, since various methods are known as a method of selecting advertisement information based on user information, description is abbreviate | omitted here. On the other hand, if the extracted advertisement information is less than three, the extracted advertisement information is targeted for distribution, so the process of step S43 is not performed.

  Next, the advertisement information extraction unit 11 extracts advertisement information in which the balance amount of the day in the balance information is included in the price range of the product etc. from the advertisement information in the advertisement information storage unit 12 (step S44). Next, it is determined whether or not the advertisement information extracted by the advertisement information extraction unit 11 is a predetermined number, for example, 3 or more (step S45), and when there are 3 or more advertisement information, from among the advertisement information, Based on the user information, two pieces of advertisement information are selected as distribution targets (step S46). On the other hand, when the extracted advertisement information is less than three, the extracted advertisement information is targeted for distribution, so the process of step S46 is not performed.

  Further, the advertisement information extraction unit 11 extracts advertisement information in which the balance of this week in the balance information is included in the price range of the product etc. from the advertisement information in the advertisement information storage unit 12 (step S47). Next, it is determined whether or not the advertisement information extracted by the advertisement information extraction unit 11 is a predetermined number, for example, 3 or more (step S48), and when there are 3 or more advertisement information, from among the advertisement information, Based on the user information, two pieces of advertisement information to be distributed are selected (step S49). On the other hand, if the extracted advertisement information is less than three, the extracted advertisement information is targeted for distribution, so the process of step S49 is not performed.

Next, the advertisement information extraction unit 11 determines whether or not there is a predetermined number, for example, six pieces of advertisement information to be distributed (step S50). If there is a predetermined number, the advertisement information to be displayed on the terminal 1 side is determined. On the other hand, if the predetermined number is not satisfied, the advertisement information corresponding to the predetermined number is extracted (step S51). The distribution unit 14 transmits the predetermined number of advertisement information extracted in this way to the terminal 1 (step S52). As a result, appropriate advertisement information corresponding to the balance of the previous race, the balance of the day, and the balance of the week is displayed on the terminal 1 of the user.
Therefore, for example, advertisement information of products that can be purchased with the balance of payment on the day will be presented to the user, which is likely to lead to purchase of products.

Although the present invention has been described based on the embodiments, the present invention is not limited to the above-described embodiments, and can be applied to various other modes.
In the above embodiment, the balance information in boat racing is used. However, for example, balance information regarding other public gambling such as horse racing, bicycle race, auto racing, etc. may be used. The balance information on transactions may be used, the balance information in an online casino may be used, the balance information such as lottery, sports promotion lottery, number selection type lottery may be used, and the balance information in the net bank. In addition, income and expenditure information such as a household account book, a pachinko gaming machine, a spinning machine, a casino (land casino) may be used. Further, not only one of the above-described one balance information, but also balance information obtained by integrating the balance information for at least any two of the objects may be used.

  In the above embodiment, the balance information is derived on the terminal 1 side of the user and transmitted to the advertisement information distribution server 5. However, the present invention is not limited to this, for example, like the voting server 3. The balance information may be passed to the advertisement information distribution server 5 from the transaction server side that provides a transaction that actually generates a balance for the user.

  In the above embodiment, the balance amount is used as the balance information. However, the present invention is not limited to this, and only the income amount or the expenditure amount may be used. The balance information may be information indicating the amount of money itself, information indicating the amount of money, or information indicating whether the balance is positive or negative.

  Further, in the above embodiment, the actual currency amount is used as the balance information. However, the present invention is not limited to this, and the points having a monetary value, the number of balls in the pachinko, the medal in the revolving game machine It may have a monetary value such as a number.

  Further, in the above embodiment, the advertisement information of the product whose balance is included in the price range is extracted. However, the present invention is not limited to this, and the advertisement information of the product that can be purchased within the balance is extracted. It may also be possible to extract advertisement information of products within an amount (for example, half amount, three times amount) that has a predetermined relationship with the balance amount, or more than the balance amount The advertisement information of the product may be extracted. In short, any advertisement information may be extracted based on the balance information.

  In the above embodiment, the user issues a purchase instruction to the terminal 1 and the terminal 1 purchases the boat ticket by transmitting the vote instruction to the voting server 3. The terminal 1 may set the contents of the vote for the automatic purchase setting server, and the automatic purchase setting server may send a vote instruction to the vote server 3 to purchase the boat ticket.

  Further, in the above embodiment, the net bank server 2 is requested to transfer money from the user's deposit account to the user's voting account in the voting server 3. When the user has a dedicated account for voting of a predetermined bank (for example, a major city bank), the voting server 3 uses the user's dedicated account for voting to perform processing such as purchasing a ticket. Since it can be executed, it is not necessary to make a remittance request to the net bank server 2.

It is a lineblock diagram of an advertising information distribution system concerning one embodiment of the present invention. It is a functional block diagram of the advertisement information delivery server which concerns on one embodiment of this invention. It is a figure which shows an example of the advertisement information memorize | stored in the advertisement information storage part which concerns on one embodiment of this invention. It is a figure explaining the advertisement delivered according to a profit. It is a hardware block diagram of the advertisement information delivery server which concerns on one embodiment of this invention. It is a function block diagram of the terminal which concerns on one embodiment of this invention. It is a figure explaining the boat ticket purchase window which concerns on one embodiment of this invention. It is a 1st sequence diagram explaining the process of the advertisement information delivery system which concerns on one embodiment of this invention. It is a 2nd sequence diagram explaining the process of the advertisement information delivery system which concerns on one embodiment of this invention. It is a flowchart of the advertisement extraction process which concerns on one embodiment of this invention.

Explanation of symbols

  1 terminal, 2 net bank server, 3 voting server, 4 race information providing server, 5 advertising information distribution server, 6 advertiser server, 7 network, 10 balance information receiving unit, 11 advertising information extracting unit, 12 advertising information storage unit, 13 user information storage unit, 14 distribution unit, 15 request history storage unit, 16 display request reception unit, 17 detailed request response unit, 18 detailed transmission unit, 21 main body unit, 22 input device, 23 display device, 24 CPU, 25 ROM , 26 RAM, 27 hard disk drive, 28 input interface, 29 display processing device, 30 combo drive, 31 communication interface, 32 bus, 50 main unit, 51 input device, 52 display device, 53 voting reception unit, 54 voting information storage unit , 55 Race information storage section, 56 Balance derivation section, 57 Deposit Radical 113, 58 race information communication unit, 59 balance the transmission unit, 60 voting transmission unit, 61 detailed request receiving unit, 62 detailed communication unit, 63 advertisement information receiving unit, 64 display control unit, 71 boat ticket purchase window.

Claims (1)

An advertisement information distribution server that distributes advertisement information to user terminals,
Advertisement storage means for storing the advertisement information in association with the amount information of the advertisement target included in the advertisement information;
In a speculative transaction that purchases a predetermined target and has a possibility of dividends greater than or less than the purchase amount, a network of user balance information calculated by subtracting the purchase amount from the total dividend amount according to the timing when the balance is finalized A balance information receiving means for receiving from the user terminal via
Advertising information extracting means for extracting advertising information corresponding to the money amount information having a predetermined relationship with the money amount indicated by the balance information from the advertisement storage means;
In an advertisement information distribution server having distribution means for distributing the extracted advertisement information to the terminal ,
The balance information receiving means includes first balance information as user balance information calculated by subtracting the purchase amount from the total amount of dividends in one speculative transaction, and dividends in a predetermined number of speculative transactions. Receiving from the user terminal the second balance information which is the balance information of the user calculated by subtracting the purchase amount from the total amount,
The advertisement information extracting means extracts first advertisement information corresponding to amount information within the amount indicated by the first balance information, and second advertisement information corresponding to amount information within the amount indicated by the second balance information. Extract
The distribution unit distributes the first advertisement information and the second advertisement information to the user terminal.

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