KR20020068933A - System and method for offering advertisement/gift using set- top box and storage media having program source therof - Google Patents

Abstract

PURPOSE: A system and a method for providing an advertisement/premium using a set-top box and a recording medium storing program sources are provided to display an advertisement in a partial region of a viewer's terminal when the viewer watches broadcasting through the terminal. CONSTITUTION: A system for providing an advertisement/premium using a set-top box(20,22) includes an advertisement/premium providing server(30). The server transmits predetermined advertisement information to a viewer's terminal(10,12) through a set-top box connected to a communication network to display the advertisement information in a partial region of satellite broadcasting program, cable broadcasting program or Internet broadcasting program provided to the terminal. The server checks the time when a channel through which the advertisement information is transmitted is displayed on the viewer's terminal to draw lots according to a predetermined method. Then, the server displays the serial number of the winning set-top box on the viewer's terminal.

Description

SYSTEM AND METHOD FOR OFFERING ADVERTISEMENT / GIFT USING SET- TOP BOX AND STORAGE MEDIA HAVING PROGRAM SOURCE THEROF}

The present invention relates to a system and method for providing advertisement / premium using a set top box, and a recording medium storing the program source thereof.

More specifically, the advertisement / prize providing system using the set top box to display the advertisement information on the viewer terminal through the set top box, and give the viewers watching the advertisement information the opportunity to receive a prize. And a recording medium storing the method and the program source thereof.

The set top box is an intermediary means for supporting a viewer for watching satellite broadcast, cable broadcast or internet broadcast by connecting a corresponding set top box to a viewer terminal to watch satellite broadcast, cable broadcast or internet broadcast. The set top box may be built in the viewer terminal or installed separately.

However, the set top box has a problem that can be used only as a mediation means of satellite broadcasting, cable broadcasting or internet broadcasting as described above.

In addition, advertisers want products to be advertised on the most popular TVs (audience terminals) in order to increase product sales. However, when advertising on airwaves, the cost of advertising is too high. It's hard to put an ad on it. Therefore, measures are being taken to support advertisements on a large number of viewers by placing ads on TV at low cost.

The present invention has been made to solve the above problems, the present invention is to advertise so that the advertisement is displayed in a portion of the viewer terminal when the satellite, cable or Internet broadcast to the viewer terminal connected to the set-top box The purpose of the present invention is to provide a system for providing advertisements / sweepstakes using a set-top box that allows a plurality of viewers to view advertisement information and to give viewers the opportunity to win prizes.

In order to achieve the above object, an embodiment of the present invention is a system for transmitting satellite broadcast, cable broadcast or internet broadcast to a viewer terminal through a satellite, cable or internet set top box, wherein the set top connected to a communication network. By transmitting a predetermined advertisement information to be displayed in a portion of the satellite broadcasting, cable broadcasting or Internet broadcasting provided to the viewer terminal through the box, and checks the time the channel for transmitting the advertisement information is displayed on the viewer terminal After drawing according to a designated method, the system provides an advertisement / winner providing system using a set-top box, which includes an advertisement / winner providing server supporting the posting of the serial number of the set-top box that is won in the viewer terminal. .

In order to achieve the above object, an embodiment of the present invention provides a method for transmitting satellite broadcast, cable broadcast or internet broadcast to a viewer terminal through a satellite, cable, or Internet set-top box. Transmitting advertisement information received from a company to a viewer terminal through the set top box connected to a communication network; (b) receiving the time information displayed on the viewer terminal from the channel through which the advertisement information is transmitted from each set top box, and storing the received information in the viewer information DB; And (c) selecting a prize draw target according to the time information stored in the viewer information DB, and performing a prize draw to transmit the serial number of the set top box to the set top box connected to the communication network. It provides an advertisement / giveaway providing method using a set top box, characterized in that made.

In order to achieve the above object, another embodiment of the present invention provides a recording medium storing a program source for a method of transmitting satellite broadcasting, cable broadcasting or internet broadcasting to a viewer terminal through a satellite, cable, or Internet set-top box. (A) a process for transmitting the advertisement information received from one or more advertisers to the viewer terminal through the set top box connected to the communication network; (B) a process of receiving the time information displayed on the viewer terminal from the channel through which the advertisement information is transmitted from each set top box, and storing the received time information in the viewer information DB; And (C) selecting a prize draw target according to the time information stored in the viewer information DB, and performing a prize draw to transmit the serial number of the set top box to the set top box connected to the communication network. The present invention provides a recording medium storing a computer program source related to a method of providing an advertisement / premium using a set top box.

1 is a configuration diagram of an embodiment of the advertisement / giveaway providing system using a set top box according to the present invention

FIG. 2 is a block diagram illustrating an advertisement / giveaway server that is a part of FIG. 1;

Figure 3 is a flow chart for explaining the operation of the advertisement / giveaway providing method using a set top box according to the present invention

<Explanation of symbols for the main parts of the drawings>

2: communication network

10, 12: viewer terminal

20, 22: set top box

30: advertisement / giveaway server 31: advertising information transmission module

32: advertising information DB33: time information receiving module

34: viewer information DB35: sweepstakes and posting module

36: prize winning confirmation module

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In the following, the system and method for providing advertisements / giveaways using the set-top box of the present invention and the computer program, the set-top box supporting satellite broadcasting, cable broadcasting or Internet broadcasting is connected to a communication network, through the communication network As a preferred embodiment, a computer network system in which an advertisement / gift providing server for transmitting advertisement information and prize winning information is connected.

In addition, the preferred embodiment of the present invention includes embodiments such as a computer system and a computer program product programmed to execute the method of the present invention. According to an embodiment of the computer system, a set of instructions relating to a computer program source designed to execute a method of providing advertisements / sweepstakes using the set top box reside in one or more memories (RAM), and the set of instructions may be a computer system. It can be stored as a computer program product on a recording medium such as, for example, a hard disk, until it is needed.

1 and 2 are block diagrams illustrating an exemplary embodiment of a system for providing an advertisement / premium using a set top box according to the present invention.

1 and 2, in the advertisement / winner providing system using the set-top box of the present invention, one or more set-top boxes 20 and 22 and the advertisement / winner providing server 30 are connected to the communication network 2. The set top boxes 20 and 22 are connected to the viewer terminals 10 and 12. The viewer terminals 10 and 12 generally mean a TV, and may include a satellite, cable, a computer capable of receiving Internet broadcasts, a laptop, and the like, since a TV receiving card is built in.

The set top boxes 20 and 22 are installed according to a request of a viewer to watch satellite broadcast, cable broadcast or internet broadcast, and are connected to the viewer terminals 10 and 12 by wire or wirelessly.

In the present invention, the set top boxes 20 and 22 are connected to the communication network 2 so as to transmit / receive data with the advertisement / gift providing server 30.

The advertisement / gift providing server 30 is an advertisement information transmission module 31 for transmitting advertisement information collected or requested from an advertisement company to viewer terminals 10 and 12 through the communication network 2, and the viewer terminal. And a time information receiving module 33 for checking the time for which the channel on which the advertisement information transmitted to the mobile terminal 10, 12 is displayed is displayed on the viewer terminals 10, 12.

In particular, the advertisement information transmission module 31 may store the advertisement information collected or requested by the advertisement company in the advertisement information DB 32 to select advertisement information to be transmitted and transmit the advertisement information to the viewer terminals 10 and 12.

The time information receiving module 33 transmits, from the set top boxes 20 and 22, time information in which a channel including advertisement information transmitted to the viewer terminals 10 and 12 is displayed on the viewer terminals 10 and 12. Receive. For example, the operation side of the advertisement / giveaway providing server 30, the advertisement information transmitted from the advertisement / giveaway providing server 30 when the movie cable broadcast (eg, channel 22) is broadcast is the viewer terminal (10) In order to be able to display in a predetermined area of 12, it is necessary to negotiate with the operator providing the cable broadcast in advance. Then, the set top boxes 20 and 22 are broadcasted to the viewer terminals 10 and 12 until the viewer selects channel 22 from the viewer terminals 10 and 12 and changes to another channel. The time being stored is stored in a storage means (not shown).

In the above example, one channel is taken as an example, but when it is negotiated that the advertisement information is posted on two or more channels, the time when each channel is broadcast is stored in the storage means.

The set top boxes 20 and 22 transmit the time information on which the channel on which the advertisement information of the advertisement / wine providing server 30 is transmitted is displayed to the advertisement / winner providing server 30 periodically or in real time. The time information is transmitted simultaneously with the serial numbers of the set top boxes 20 and 22 to be transmitted. In general, the advertisement / prize providing server 30 is transmitted on a daily basis. The advertisement / prize providing server 30 stores the time information received from the set top box (20, 22) and the serial number of the set top box (20, 22) in the viewer information DB 34, the viewer information The DB 34 stores corresponding serial numbers and time information of each set top box 20 and 22.

The viewer information DB 34 stores viewer information such as an address, a viewer name, a phone number, and the like where the set top boxes 20 and 22 are installed, and the viewer information is required when checking a prize.

When the time information is stored in the viewer information DB 34, the prize draw and posting module 35 calculates time information for a specified period. That is, when a prize is drawn once a week or 15 days or a month, the time information corresponding to the period is calculated to select a prize draw target.

For example, if the prize draw is performed once a week, the time information displayed on the terminal of the specific viewer for the previous 7 days is calculated as 40, and the time information is specified as 35 or more for the prize draw target. If so, the viewer is selected for the prize draw. The prize draw is then classified by the serial number of the set top box.

When the prize draw target is selected in the above manner, the prize draw and the posting module 35 performs the prize draw. The sweepstakes and posting module 35 proceeds to sweepstakes and thereafter, the serial number (hereinafter referred to as 'winning information') of the set-top box won through the viewer network (10) through the communication network (2) 12).

The winning information may be posted together with the advertising information or only the winning information in the area where the advertising information is displayed on the viewer terminals 10 and 12. The advertisement information is generally displayed in the form of a line advertisement (a passage of characters from left to right or right to left) in the lower regions of the viewer terminals 10 and 12.

Even if the winner is a winner, the prize may be paid only to those who watch the winning information at the time the winning information is posted. In this case, the advertisement / winning provision server 30 further includes a prize winning confirmation module 36. May be included.

When the winning information is posted to the viewer terminals 10 and 12, a warning message indicating that the prize delivery is supported only to the viewer who has received the confirmation message from the viewer within the designated time should be posted along with the winning information. In addition, the warning message includes an ARS telephone number that assists the viewer to deliver the winning confirmation message to the advertisement / winner providing server 30. The viewer must call the ARS phone number posted with the winning information and confirm the winning within the designated time. The viewer recalls the serial numbers of the set top boxes 20 and 22 connected to the viewer terminals 10 and 12, and if the serial number is posted in the winning information, the viewer calls the ARS phone within a specified time included in the warning message. You should call the number to confirm your winning.

That is, in the prize winning confirmation module 36, when the winner is confirmed by telephone from the winner, the serial number of the winning set top boxes 20 and 22 and the viewer making the ARS call input viewer information. Confirmation is made and only the confirmed viewers are allowed to win prizes. If the winner is not confirmed within the designated time from the winning viewer, the prize will be further drawn at the next prize draw to give more viewers the chance to win the prize.

The prize is a product corresponding to the advertisement information or a product prepared separately.

The reason for confirming the winning within the designated time as described above is to induce more viewers to watch more advertising information.

The advertisement / prize providing server 30 may further include an ARS server (not shown) to confirm the ARS winning, the serial number of the set top box (20, 22) confirmed through the ARS server is the advertisement Is stored in the viewer information DB 34 of the giveaway server 30.

Figure 3 is a flow chart for explaining the operation of the advertisement / giveaway providing method using a set top box according to the present invention.

The method of the present invention will be described with reference to FIG. 3, but since the details are described above, the operation of the advertisement / gift providing server 30 will be schematically described.

First, the advertisement information / prize providing server 30 transmits the advertisement information to the viewer terminal (10, 12) (S100), the time information that the channel containing the advertisement information is displayed on the viewer terminal (10, 12) Received from the set top box 20, 22 connected to the viewer terminal (10, 12) (S110).

The received time information is stored in the viewer information DB 34 in correspondence with the serial numbers of the set top boxes 20 and 22, and the set top box 20, which is the object of the prize draw, by calculating the time information for a specified period. A serial number of 22) is selected and prize draws are performed (S120).

The serial numbers of the winning set top boxes 20 and 22 are transmitted to the communication network 2 so that the serial numbers of the winning set top boxes 20 and 22 are posted to the viewer terminals 10 and 12 (S130), and a winning confirmation message is received from the winning viewers (S140). . At this time, the prize winning confirmation module 36 of the advertisement / prize providing server 30 supports the delivery of the winning prize only to viewers according to the winning confirmation message received within a specified time (S150), even if the winning time specified If the winning confirmation message is not received, the winning is canceled (S145).

The present invention is not limited to the embodiments described above, and various modifications and changes can be made by those skilled in the art, which are included in the spirit and scope of the present invention as defined in the appended claims.

As described above, the present invention transmits the advertisement information to a predetermined area of satellite broadcasting, cable broadcasting or internet broadcasting broadcasted to the viewer terminal through a set top box for supporting satellite broadcasting, cable broadcasting or internet broadcasting. Revenue can be increased according to the advertising effect, the advertising / giveaway server operating side of the present invention is to receive the advertising costs from the advertising company will increase the revenue.

In addition, by checking the viewing time of the advertisement transmitted to the viewer terminal, if the time is more than the predetermined value, the prize draw is performed with the serial number of the corresponding set top box, and according to the serial number of the winning set top box, As a result of providing a prize, the opportunity to receive the prize while watching satellite, cable or internet broadcasting increases the number of viewers who want to install the set-top box, thereby generating revenue.

In addition, the prizes will not be delivered to all the winners, but only the viewers who confirm the winnings within the designated period after the winning information is posted. It is intended to induce more viewers to watch more advertising information by giving more viewers a chance to win prizes.

Claims (27)

In a system for transmitting satellite broadcast, cable broadcast or internet broadcast to a viewer terminal via a satellite, cable or Internet set-top box, Through the set top box connected to a communication network, predetermined advertisement information is transmitted to be displayed on a part of satellite broadcasting, cable broadcasting, or internet broadcasting provided to the viewer terminal, and a channel through which the advertisement information is transmitted is transmitted to the viewer terminal. After checking the displayed time and drawing in a predetermined manner, the advertisement using the set-top box, characterized in that it comprises an advertisement / prize providing server for supporting the serial number of the set-top box won on the viewer terminal / Giveaway system. According to claim 1, wherein the advertisement / giveaway server, An advertisement information transmission module for transmitting advertisement information received from one or more advertisement companies to a viewer terminal through a set top box connected to a communication network; A time information receiving module for receiving the time information displayed on the viewer terminal from the channel where the advertisement information is transmitted from each set top box, and storing the time information in a viewer information DB; And a prize lottery and posting module for performing a prize draw according to the time information stored in the viewer information DB and transmitting the serial number of the set top box to the set top box connected to the communication network. Advertising / giveaway system using. The method of claim 2, wherein the advertisement information transmission module, Advertisement / giveaway providing system using a set-top box, characterized in that it comprises an advertising information DB for storing one or more advertisement information received from the advertiser. According to claim 2 or 3, wherein the time information receiving module, Receive time information from the set top box, and store the time information in the viewer information DB to correspond to the serial number of the set top box, the serial number of the set top box includes the telephone number and address information of the viewer Advertising / giveaway providing system using a set top box, characterized in that. The method of claim 2, wherein the sweepstakes and posting module, Computing the time information for a predetermined period from the viewer information DB to select only the serial number of the set-top box corresponding to the predetermined prize lottery target advertising / prize providing system using a set-top box. According to claim 2 or 3 or 5, wherein the prize draw and posting module, Send the serial number of the winning set top box to the communication network after the prize draw. When, within a specified time, the viewer to send a warning message to deliver a confirmation confirmation mage advertising / prize providing system using a set top box. The method of claim 4, wherein the sweepstakes and posting module, Send the serial number of the winning set top box to the communication network after the prize draw. When, within a specified time, the viewer to send a warning message to deliver a confirmation confirmation mage advertising / prize providing system using a set top box. The method of claim 6, After the serial number of the prize-winning set-top box is posted, the set-up further comprises a prize winning confirmation module for receiving a confirmation message from the viewer within a specified time to support the delivery of the prize to the viewer to which the confirmation message has been delivered. Advertisement / Giveaway System using Top Box. The method of claim 7, wherein After the serial number of the prize-winning set-top box is posted, the set-up further comprises a prize winning confirmation module for receiving a confirmation message from the viewer within a specified time to support the delivery of the prize to the viewer to which the confirmation message has been delivered. Advertisement / Giveaway System using Top Box. The method according to any one of claims 7 to 9, The warning message includes an ARS telephone number for receiving a confirmation message of the viewer, the advertisement / giveaway providing system using a set top box. The method of claim 10, wherein the prize winning confirmation module, After receiving the confirmation message received in the ARS phone number, the advertisement / giveaway providing system using a set-top box, characterized in that for supporting the prize to be delivered to the winning viewers. In the method of transmitting satellite broadcasting, cable broadcasting or internet broadcasting to a viewer terminal through a satellite, cable or internet set top box, (a) transmitting advertisement information received from at least one advertising company to a viewer terminal through the set top box connected to a communication network; (b) receiving the time information displayed on the viewer terminal from the channel through which the advertisement information is transmitted from each set top box, and storing the received information in the viewer information DB; And (c) selecting a prize draw target according to the time information stored in the viewer information DB, and performing a prize draw to transmit the serial number of the set top box to the set top box connected to the communication network. Advertising / giveaway method using a set top box, characterized in that. The method of claim 12, wherein the (a) process, (a1) A method for providing advertisements / premiums using a set top box, comprising: storing one or more advertisement information received from an advertisement company in an advertisement information DB. The method of claim 12 or 13, wherein the step (b), (b1) receiving time information from the set top box, and storing the time information in the viewer information DB so as to correspond to the serial number of the set top box, wherein the serial number of the set top box includes the telephone of the viewer; Advertising / giveaway method using a set-top box, characterized in that the number and address information is included. The method of claim 12 or 13, wherein the step (c) is, Computing the time information for a predetermined period from the viewer information DB to select only the serial number of the set-top box corresponding to the target prize lottery, the advertisement / prize providing method using a set-top box. The method of claim 12 or 13, wherein the step (c) is, (c1) a set top box comprising the step of transmitting a warning message so that a viewer must deliver a winning confirmation message within a designated time when the serial number of the set top box won after the prize draw is transmitted to the communication network. Advertising / giveaway method using. The method of claim 16, (d) after the serial number of the prize-winning set-top box is posted on the viewer terminal, the set-top box further comprising the step of supporting the prize to be delivered to the viewer to which the confirmation message has been delivered within a designated time. How to provide advertising / giveaways. The method of claim 16, The alert message includes an ARS telephone number for receiving a confirmation message of the viewer, characterized in that the advertisement / giveaway providing method using a set-top box. The method of claim 17, The alert message includes an ARS telephone number for receiving a confirmation message of the viewer, characterized in that the advertisement / giveaway providing method using a set-top box. In a recording medium storing a program source for transmitting satellite, cable or internet broadcast to a viewer terminal through a satellite, cable or internet set top box, (A) a process for transmitting the advertisement information received from one or more advertisers to the viewer terminal through the set top box connected to the communication network; (B) a process of receiving the time information displayed on the viewer terminal from the channel through which the advertisement information is transmitted from each set top box, and storing the received time information in the viewer information DB; And (C) a process of selecting a prize draw object according to the time information stored in the viewer information DB, and performing a prize draw to transmit the serial number of the set top box to the set top box connected to the communication network. Recording medium storing a computer program source for the advertisement / giveaway method using the set-top box, characterized in that. The process of claim 20, wherein the process (A) (A1) a recording medium storing a computer program source for an advertisement / premium providing method using a set top box, comprising the step of storing one or more advertisement information received from an advertisement company in an advertisement information DB. The process according to claim 20 or 21, wherein the process (B) is (B1) receiving the time information from the set top box, and storing the time information in the viewer information DB so as to correspond to the serial number of the set top box, wherein the serial number of the set top box includes the telephone of the viewer; A recording medium storing a computer program source related to a method of providing an advertisement / gift using a set top box, characterized by including number and address information. The process according to claim 20 or 21, wherein the (C) process is Regarding a method of providing an advertisement / a prize using a set top box, the time information for a predetermined period is calculated from the viewer information DB, and only the serial number of the set top box corresponding to a predetermined prize draw is selected. Recording medium storing computer program source. The process according to claim 20 or 21, wherein the (C) process is (C1) a set top box comprising a process of transmitting a warning message to ensure that the viewer must deliver a winning confirmation message within a designated time when transmitting the serial number of the set top box won after the prize draw to the communication network; Recording medium storing a computer program source for advertising / giveaway using a method. The method of claim 24, (D) after the serial number of the prize-winning set-top box is posted on the viewer terminal, the set-top box further comprises a process for supporting the delivery of the prize to the viewer to whom the confirmation message has been delivered within a specified time. Recording medium storing computer program source related to advertisement / giveaway method used. The method of claim 24, And the warning message includes an ARS telephone number for receiving a confirmation message of a viewer. The method of claim 25, And the warning message includes an ARS telephone number for receiving a confirmation message of a viewer.