KR20010007875A - Ratings confirmation method due to Internet broadcasting transmission - Google Patents

Abstract

PURPOSE: A research method of viewing rate of internet broadcast is provided to offer a method of confirming whether viewers watched an internet broadcast to the end so as to make basic data for calculating advertising cost. CONSTITUTION: If a viewer requests a web server to transmit a meta file(1), the web server generates a meta file(2) and transmits the file to the viewer(3). If the viewer requests the recording of a broadcast start point(4), the web server records information for the start point in a database according to the start point recording request(5). If the viewer requests broadcast contents specified in the meta file to an internet broadcasting server(6), the internet broadcasting server transmits motion picture data and audio data to the viewer(7). If the viewer requests the recording of a broadcast end point(8), the web server records information for the end point in a database according to the end point recording request(9).

Description

Ratings confirmation method due to Internet broadcasting transmission {Ratings confirmation method due to Internet broadcasting transmission}

Conventional internet broadcasting uses a method of inserting an advertising broadcast before or after a playback time of broadcast content. This method does not provide a method for determining whether the viewer has watched the commercial until the end. For this reason, it is difficult to provide advertisers with complete evidence of viewership. In addition, due to the existing monthly payment method or the advertisement payment method according to the number of impressions, it has not escaped from the general Internet banner advertisement billing system that pays advertisement costs for netizens whose exposure is unclear. On the other hand, Internet broadcasters that produce broadcast content use a method of determining the popularity of the broadcaster based on the information on the number of exposures. It has a limitation that it is difficult to use as data.

The present invention has been made to solve the above problems, and a primary object of the present invention is to provide a method for confirming whether or not a viewer has watched an Internet broadcast to the end. The purpose of this study is to provide more reliable evidence for calculating advertising costs.

The second object of the present invention is to database the viewer's response to the transmission of Internet broadcasts in detail, and to use it as a feedback data and various marketing analysis data for the purpose of improving the level of broadcasting contents based on the recorded database information. It is used.

Since the present invention can operate with compatibility with the existing Internet broadcasting server and client system, the present invention operates in a transparent manner to all viewers.

1 schematically illustrates a system configuration according to an embodiment of the present invention.

2 is a process flow diagram according to an embodiment of the present invention.

3 is an example of information recorded in a database according to an embodiment of the present invention.

4 shows an example of a stream metafile according to an embodiment of the present invention.

A feature of the present invention for achieving the above object is to execute the server program to record the log information on the start and end of the broadcast at the front and rear ends of the broadcast medium to be reproduced in the meta-file defining the playback order of the multimedia content And inserting a script having address information for the.

1 shows a system configuration according to an exemplary embodiment of the present invention, and shows that the present invention is not limited to the Internet and intranet networks but can be applied to all communication networks in addition to the wireless communication network. The web server, DB server, and Internet broadcasting server can be composed of at least one system or each of the above three services. The web server shown in FIG. 1 refers to a server system capable of providing an equivalent function including a web server. In addition to the server shown in FIG. 1, a server may be added and replaced as necessary.

Fig. 2 shows the correlation and processing flow between the viewer, the web server, and the Internet broadcasting server. It is important to note that in steps 5 and 9, information about the broadcast start time and broadcast end time is recorded in the database. Steps 5 and 9 can be processed by any server program that can be implemented such as CGI, ASP, PHP, etc. stored inside the web server. If necessary, the data in the format required by the viewer's media receiver can be transferred to the broadcast viewer's media receiver. By transmitting, the client error can be minimized. Step 9 may include providing a reward for viewing the advertisement to the viewers of the advertisement. Compensation in the present invention corresponds to a variety of methods that can provide a reward according to viewing advertisements or content broadcasts to the client, such as reserves, cyber money, cumulative points, sweepstakes through the lottery, and the reward providing method is viewed by the viewer individually Is a method of obtaining the cumulative sum of the total amount to be compensated for and recording the corresponding record in the viewer's database.

FIG. 3 shows an example of information recorded in the database in steps 5 and 9 of FIG. In addition to the information items exemplified here, any necessary items can be added.

4 shows an example of a script configuration in a metafile for implementing the present invention. Referring to FIG. 4, the front and rear ends of the washing machine commercial content include address information of a server program capable of recording log information about a start point and an end point of a broadcast. The metafile of FIG. 4 may be dynamically generated at the request of the viewer, and may be pre-made and placed in a server and transmitted as needed. In addition, the present invention can be applied to all supported methods including the SMIL format supported by the real player, in addition to the metafile format supported by the window media player corresponding to the viewer's media player.

As described above, based on the audience rating confirmation information according to the present invention, it can be used as a basis for calculating the advertising cost according to the execution of internet commercials, thereby improving the reliability of domestic Internet commercials. Internet broadcaster companies can analyze the content taste of the viewer in more detail through the present invention has the expected effect to increase the quality level of domestic Internet broadcast content. From the perspective of the viewer corresponding to the client, the present invention can provide the client with a reward for watching commercials and content broadcasts, and thus, pursuing personal value and profit by deviating from the unilateral advertising injection method encountered on the existing TV or the Internet. You can also play a part.

Claims (5)

A method for designating an address at which a server program for confirming viewing of an Internet broadcast is to be executed at a front end and a rear end of a multimedia content requested by a user. The method of claim 1, wherein the collected data such as a viewing start time and an end time are made into a database. The method of claim 1, wherein the reward is provided to the viewers of the Internet commercial or the content broadcast. The method according to claim 1, wherein only the latter part of the requested multimedia content is assigned to the address where the server program for confirming the viewing of the Internet broadcast is to be executed. In addition to the Internet and the intranet network, the Internet broadcasting viewer rating checking method comprising a wireless Internet using a mobile communication terminal.