KR20000049449A - System and method of analysing audience rating on the internet - Google Patents

Abstract

PURPOSE: A method for analyzing TV ratings on the Internet is provided to present various data for the TV ratings, by analyzing substantial TV ratings and potential TV ratings from various TV programs and reserved information of viewers inputted through the internet, and analyzing correlations between the substantial TV ratings and the potential TV ratings. CONSTITUTION: A broadcasting service system operates a TV broadcasting program retrieving site, and has a web server. The retrieving site retrieves various TV broadcasting programs through a computer network. The web server responds to viewing request signals from user terminals, and supplies reserved services and impromptu watching servers of the broadcasting programs. A method for analyzing TV ratings in the broadcasting service system comprises the steps of: identifying whether the reserved services and the impromptu watching services are requested from the user terminals, and collecting information for analyzing the TV ratings of requested broadcasting programs; analyzing watching information for the collected reserved services and the impromptu watching services, and calculating potential TV ratings for reserved watching of the broadcasting programs and substantial TV ratings for impromptu watching, respectively.

Description

Rating system using internet and method thereof {SYSTEM AND METHOD OF ANALYSING AUDIENCE RATING ON THE INTERNET}

The present invention analyzes actual viewer ratings and potential ratings from various TV program viewing and reservation information inputted through a computer network, and analyzes correlations between actual ratings and potential ratings, and can present various survey data on viewer ratings. An audience rating analysis system using the Internet and a method thereof are provided.

Commonly used audience survey methods include interview surveys by presenting a list of programs that have already been broadcast to an audience, telephone surveys by calling from a broadcast point of time, and each time. A diary survey method that allows viewers who become panels to record their viewing contents by presenting daily broadcast lists for the same panel every day for a certain period of time, and when and which generations are targeted to predetermined panel generations. There is a metric method that checks whether the channel is turned on (set in use) by a mechanical device. An example of the metric method is the People Meter method, which is similar to the metric method. A mechanical device installed in a panel generation that controls when and which channels members of that generation watched. It is a method that is being widely adopted around the world by checking by Chi.

However, in the case of the interview method, there is a disadvantage that the memory of the viewer is not accurate because the time difference between the broadcast time and the survey time is presented by presenting a list of programs that have already been broadcasted. It is difficult to investigate, and because it is not a panel survey, cumulative information (range and frequency) of a certain program for a certain period of time is not known.

The weather survey method allows cumulative viewership surveys and allows relatively accurate surveys, but the disadvantages of costly surveys and the measurement should be estimated at 84 days a year for the remaining periods and the first day until the last day of measurement. It is difficult to expect the same accuracy. In addition, there are a lot of channels or problems of household members who are difficult to record, such as children and senior citizens, and the survey viewership tends to increase due to their own viewing habits rather than to record the programs actually watched. There is a big disadvantage.

The metric survey method can accurately measure Households Using TV, and the people meter method is more convenient than the diary survey method, and since there is no unfaithful response because there is no record, it is not a memory survey. Even if the number is increased, the result is relatively accurate, and the cumulative viewership survey is possible, so that continuous data aggregation is possible, and the computerized processing enables rapid data analysis.

However, the panel's cooperation is absolutely necessary, and it is difficult to expect to press the buttons all year long, to press the remote control to tell who it is for the investigation. Therefore, when using the remote control, it is necessary to change the sample group frequently so that it does not get tired, and pressing a button can change people's viewing habits. It can be pressed instead, so it is difficult to investigate accurate viewer ratings.

In addition, it is very difficult to investigate future viewing behaviors (potential viewership surveys) using the current viewership survey method described above. It is possible for sample group members to be proactive in some way, and even investigating potential viewership makes it very difficult to analyze how it relates to actual viewership. And even if the actual audience rating survey linked to the potential audience rating should be carried out, a lot of resources and effort should be involved, and the survey results also had a problem that it is difficult to obtain accurate and reliable data due to the small sample population.

The present invention has been made to solve the above problems, the present invention is to provide more reliable viewer rating information by examining the actual viewer ratings and potential viewer ratings from the viewing and reservation information input from the user through a computer network in a web environment An object of the present invention is to provide a viewer rating analysis system using the internet and a method thereof.

Another object of the present invention is to provide a viewer rating analysis system and method using the Internet that can provide a variety of information on the viewer rating by analyzing the correlation between the potential rating and the actual rating.

The present invention is an integrated TV search program and integrated viewing software, such as channel search, reservation, providing various broadcast information, which can easily find a number of TV broadcast programs (including Internet TV broadcasts) broadcasted in various channels in the same manner as TV. A site providing TV broadcasting search and viewing function supporting various services (hereinafter referred to as TV broadcasting program search site), that is, the Internet-TV related technology filed by the present applicant (Genter.com) (patent application No. 1999-32072, 1999-35881, 1999-35882) and the Internet-TV interworking related technology filed by the applicant having a predetermined relationship with the present applicant (Patent Application No. 1999-49197, 1999) -51628), a TV broadcast program search site that allows viewers to easily schedule a program they want to watch, and when the scheduled broadcast starts, the TV is turned on or watched. It is based on the concept that causes nulls to be converted.

1 is a view schematically showing an implementation environment of an audience analysis system of the present invention;

FIG. 2 is a detailed configuration diagram of the web server of FIG. 1 for analyzing viewership

3 is a flow chart of the viewer rating analysis method according to the present invention.

<Description of the code | symbol about the principal part of drawings>

10: computer network 11: user terminal

12: information consumer 13: Web server

21: input 22: database

23: viewership analysis processing unit 23a: viewing information extraction unit

23b: viewer information analyzer 23c: viewer information processor

24: output unit

In an embodiment of the present invention for achieving the above object, a TV broadcast program search site that provides a search and viewing function of various TV broadcast programs through a computer network accessible to one or more user terminals, and operates from the user terminal A broadcast service system comprising a web server for performing a reserved viewing service and / or an instant viewing service of a corresponding broadcast program in response to a viewing request signal of the web server, wherein the web server is input from the user terminal through the TV broadcast program search site. Database means for storing the viewing information and the reservation information according to characteristics; And viewer rating analysis processing means for statistically processing required information among information stored in the database means in response to a request of an information user connectable to the computer network and providing the information in a desired form.

According to another embodiment of the present invention, a TV broadcast program search site that provides a search and viewing function of various TV broadcast programs through a computer network accessible to one or more user terminals is operated, and responds to a viewing request signal from the user terminal. In the viewer rating analysis method of a broadcast service system comprising a web server for performing the reservation viewing service and / or instant viewing service of the broadcast program, reservation viewing and / / for the TV broadcast program provided through the TV broadcast program search site Or a first step of checking whether an instant viewing service is requested from the user terminal and collecting information for analyzing an audience rating of the requested broadcast program; And analyzing the viewing information on the collected reserved viewing service and / or the instant viewing service, and calculating a potential viewing rate for the reserved viewing of the TV broadcast program and / or an actual viewing rate for the instant viewing, respectively. It features.

The information collected in the first step may include reservation information, reservation viewing information, and instant viewing information.

Hereinafter, the present invention will be described in more detail with reference to the accompanying drawings.

First, in order to implement the present invention, a user is a device (eg, a PC capable of Internet communication, a TV connected to an Internet set-top box, a digital TV, etc.) that can use various services of a TV broadcasting program search site. Must be held).

1 schematically shows an implementation environment of an audience analysis system using the Internet according to the present invention, and operates a TV broadcasting program search site on a computer network 10 to which a user terminal 11 and an information user 12 are connected. Shows that the web server 13 is connected.

Here, the information user 12 refers to an advertiser, an advertising agency, a broadcaster, a research institution, etc., which can reflect the rating-related information to be provided in the present invention, unlike a normal user.

The web server 13 accesses a TV broadcast program search site through the user terminal 11 and selects or reserves a desired broadcast program through a program search function provided by a TV broadcast program search site. The information about the program selected by the user terminal 11 (hereinafter referred to as instant viewing information), the information about the reserved program (hereinafter referred to as reservation information), and reservation The viewing information (hereinafter referred to as reservation viewing information) in the database held by the web server 13, so that the information user 12 wants the viewer rating or other viewer rating related information of a specific program. Reservation information and reservation viewing information and instant viewing information stored in the database and the correlation between them The user 12 is configured to provide the desired information, and the provision of the information to the information user 12 may be provided in real time or non-real time.

2 illustrates a detailed block diagram of the web server having an audience rating analysis function. The input unit 21 receives user information, instant viewing information, and reservation information from the user terminal 11, and the input unit 21. A database 22 storing user information, instant viewing information, and reservation information inputted from the data, and various information stored in the database 22 are statistically processed to respond to a request of the information user 12. It is composed of an audience rating analysis processing unit 23 for providing a, and an output unit 24 for transmitting the data output from the viewer rating analysis processing unit 23 to the information user 12.

Here, the database 22 is a personal information table which is personal information such as residence area, age, occupation, generation, education, etc., reservation table which is reservation status information, reservation viewing table by reservation, viewing status table, program It has an information table and the like, and the database 22 is configured in the form of an object-oriented database so that the user's data can be directly managed by the web server 13 for each specific group. Therefore, the update of information and the management of additional information can be made automatically, and using the object-oriented database, the information user 12 can retrieve only the information he needs.

The viewer rating analysis processing unit 23 is a viewer information extraction unit 23a for extracting the information from the various information stored in the database 22 to provide the information desired by the information user 12, and the viewing The information extraction section 23a statistically analyzes the information extracted by the audience information analysis section 23b for deriving a desired result value by the information user 12, and the output of the viewing information analysis section 23b by text or chart. Or it consists of the audience information processing part 23c processed into a graph form.

Here, the audience information analysis unit 23b analyzes the information accumulated in the database 22 to make a rule existing between the data and to make a rule, and to analyze the correlation with the information input thereafter. Has the function. As an example, the correlation between reservation by age, customer, generation, program, and time zone may be analyzed.

The present invention configured as described above will be described together with the flowchart of FIG. 3.

It is determined whether the user (a member of the TV broadcast program search site) requests a reservation viewing service (including reservation recording) for the broadcast program while searching for a program while accessing the TV broadcast program search site through the user terminal 11 ( S301, S302).

When a reservation viewing service is requested from a user, broadcast program information is continuously provided to the user terminal 11 so that a user can select a desired broadcast program. Accordingly, when a user reserves a predetermined program through a search (S303 and S304), reservation information is provided. Is stored in the database 22 (S305).

In addition, the user terminal 11 requesting the reservation viewing is switched to the corresponding broadcasting channel at the corresponding broadcasting time according to the reservation information, and the reservation viewing information which is the viewing information at this time is also stored in the database 22 (S307). After the program by reservation is started, whether to change to a channel of another program is continuously checked at predetermined time intervals, and the changes are continuously stored in the database 22.

On the other hand, if there is no reservation viewing request in the step (S302), when the user selects a desired program using the broadcast program information provided from the TV broadcast program search site (S308) the broadcast program selected by the user to the user terminal 11 Is provided, and the instant viewing information which is user viewing information at that time is stored in the database 22 (S309).

In the step S309, the instant viewing information is stored in the TV broadcast program search site without selecting a program, except when the user selects a desired program using the broadcast program information provided from the TV program search site. In the mode, when the user directly selects a broadcast program by a key input means such as a remote controller, the instant viewing information is stored. Of course, in this case, the user terminal 11 is connected to the site, and the instant viewing information is stored in the database 22 continuously at regular time intervals, similarly to the reservation viewing information.

Accordingly, the database 22 continuously stores reservation information, reservation viewing information, and instant viewing information input from each user, and the information is stored in the form of a reservation table, a reservation viewing table, and a viewing status table.

Using such various information, the web server 13 can predict the actual viewer rating, the potential viewer rating, and the like. In addition, you can see how your potential viewership leads to actual viewership, how your audience will change to actual viewing, and what choices you make in the end, which is more accurate and accurate than traditional TV viewership surveys. Based on this, various materials can be provided.

In addition, the view of providing the viewer rating and the viewer rating related information to be provided by the web server 13 using various information stored in the database 22 is as follows.

First, the web server 13 provides various information such as potential viewer ratings and actual viewer ratings and other viewer rating-related information by program and production company using various information stored in the database 22 through a TV program search site. Done.

For example, in the site, a potential viewer rating provision column and an actual viewer rating provision column are provided so that the information user 12 can easily obtain potential viewer ratings and actual viewer rating information for each program or production company.

To this end, when the information user 12 selects the information (eg, actual viewer rating of a specific program) that he / she wants, the viewer information extracting unit 23a of the web server 13 extracts the corresponding information from the database 22 ( S310). Accordingly, the audience information analyzer 23b statistically derives a corresponding result value from the information extracted by the audience information extractor 23a and outputs the result to the audience information processor 23c (S311). In 23c), the information is processed into a form desired by the information user 12, for example, a character, a chart, or a graph, and is transmitted to the information user 12 (S312).

In this case, the information user 12 wants to provide in real time to a computer or other terminal (eg, PDA, mobile phone) of the information user 12 on a predetermined time basis.

Meanwhile, the site may provide real-time viewer rating information of a specific program in the form of a graphic or various charts to induce interest of the general public or a specific program fan (eg, viewer rating comparison information of each broadcaster of the World Cup football live broadcast). Therefore, users other than the information user 12 can also view the viewer rating-related information provided by the site for free through the user terminal 11, and through the free provision of the viewer rating-related information, the site can be used by more members. You might be encouraged to join.

The present invention is not limited to the above-described embodiments, but can be variously modified and changed by those skilled in the art, which is included in the spirit and scope of the invention defined in the appended claims.

As described above, the present invention can obtain the following effects.

First, the channel loyalty of the current channel can be measured to provide more reliable information on viewing propensity and program ratings.

Second, emergency advertisements can be organized according to viewership forecasts and can be provided according to the program characteristics such as TV or Internet banner advertisements, thereby maximizing the effectiveness of advertisements.

Third, it is possible to build a massive object-oriented database linked to the web, so that it is possible to provide more reliable audience rating information that can overcome the intolerance of viewership surveys, and to reduce the cost of forming an artificial audience group. In addition to cost savings, time savings can be achieved.

Fourth, it is possible to provide a variety of analysis information on the viewer rating can be improved quality of TV broadcasting.

Claims (13)

Operates a TV broadcast program search site that provides search and viewing functions for various TV broadcast programs through a computer network accessible to one or more user terminals, and reserves and views a service of the broadcast program in response to a viewing request signal from the user terminal. And / or a web server that provides an instant viewing service, the broadcast service system comprising: The web server includes: database means for storing viewing information and reservation information inputted from the user terminal through the TV broadcasting program search site for each characteristic; In response to a request of an information user connectable to the computer network, an Internet viewer analysis processing means for statistically processing necessary information among the information stored in the database means and providing the information in a desired form is provided. Audience Analysis System Used. The method of claim 1, wherein the database means And audience information input from the user terminal is continuously stored at predetermined time intervals. The method of claim 2, wherein the viewing information is And an audience rating information of a broadcast selected by a user directly using a key input means in a TV mode in which the user terminal is connected to the TV broadcast program search site. The method of claim 1, wherein the database means A personal information table, which is information on a user accessing the TV broadcasting program search site through the user terminal, a reservation table which is reservation information received from the user terminal, a reservation viewing table by a reservation viewing of the user, a viewing status table, Audience analysis system using the Internet, characterized in that it comprises a program information table. The method of claim 4, wherein the viewership analysis processing means Viewing information extracting means for extracting information necessary for providing information desired by the information user from the various pieces of information built into the database means; Viewing information analyzing means for statistically analyzing the information extracted by the viewing information extracting means and deriving a result value desired by the information user; And an audience information processing means for processing the output of the audience information analyzing means into a form desired by the information user and outputting the audience information analyzing means. The method of claim 5, wherein the viewing information analysis means In order to derive the desired value of the information users, the audience rating analysis system using the Internet, characterized in that the use of sex, age, occupation, region, generation, program, time of day reservation and actual audience rating information and its correlation . 6. The viewing information processing means according to claim 5, An audience rating analysis system using the Internet, characterized in that for processing the output of the viewing information analysis means in the form of a character, chart or graph. The method of claim 1, wherein the web server And an output means for transmitting the output of the rating analysis processing means to the information user. Operates a TV broadcast program search site that provides search and viewing functions for various TV broadcast programs through a computer network accessible to one or more user terminals, and reserves and views a service of the broadcast program in response to a viewing request signal from the user terminal. And / or a web server for performing an instant viewing service, the viewer rating analysis method comprising: Identifying whether a reserved viewing and / or instant viewing service for a TV broadcasting program provided through the TV broadcasting program search site is requested from the user terminal, and collecting information for analyzing an audience rating of the requested broadcasting program; Step 1; And analyzing the viewing information on the collected reserved viewing service and / or the instant viewing service, and calculating a potential viewing rate for the reserved viewing of the TV broadcast program and / or an actual viewing rate for the instant viewing, respectively. A viewer rating analysis method using the Internet. 10. The method of claim 9, wherein the information collected in the first step comprises reservation information, reservation viewing information, and instant viewing information. The method of claim 10, wherein the instant viewing information is And a viewer information of a broadcast selected by a user directly using a key input means in a TV mode in which the user terminal is connected to the TV broadcast program search site. 10. The method of claim 9, wherein in the second step, analysis of viewing information about the reserved viewing service and / or instant viewing service may be analyzed by sex, age, occupation, region, generation, program, and time zone. Audience analysis method using the Internet, characterized in that. 10. The method of claim 9, further comprising providing information calculated in the second step to an information user through the computer network.