KR20020078145A - A router for banner advertizing and method of driving thereof - Google Patents

Abstract

PURPOSE: A router for banner advertisements and a method for driving the same are provided to make a client automatically connected to an advertiser's URL contained in a router when he starts Internet surfing so that a relevant banner advertisement can be displayed on the client's terminal system. CONSTITUTION: A router for banner advertisements is comprised of a service propriety check module(201), a packet direction appointment module(202), an HTTP server(203), a CGI unit(204), a packet header decompression module(205), and a database module(206). The service propriety check module(201), composed of a packet source address/destination port check part(201A) and a time interval check part(201B), checks whether an advertisement service is to be provided for a packet supplied to the router The packet direction appointment module(202) contains a packet header storage unit(202A) to store the header information of received packets and a packet header modification unit(202B) to change the destination addresses of packet headers into router web server addresses. The HTTP server(203) transmits an advertising message to a client when a modified packet is received from the packet direction appointment module(202). The CGI unit(204) accesses an advertising web server in order to transmit an advertising message according to the command of the HTTP server(203), opens a new advertising window, and reconnects the client to a requested server. The packet header decompression module(205) decompresses a packet header so that an HTML document made in the CGI unit(204) can be responded to an associated client. The database module(206) comprises a client address storage part(206A), an interval time storage part(206B), and an advertising server address storage part(206C).

Description

A router for banner advertizing and method of driving

The present invention relates to a banner advertisement method using a web service, and more particularly, a contracted advertiser when a client in a service area accesses a website to a router having a function of connecting and connecting a network to find an optimal path. The present invention relates to a banner advertisement router and a method of driving the advertisement advertisement to target a unit region by exposing a banner advertisement and a web page to a client by linking to a requesting website together with an advertisement server of an advertisement.

Recently, as the spread of personal computers and the development of communication technology using the Internet network, various data and information processed by computers of individuals, companies or various institutions are being shared through the Internet network. In addition, various services are actively developed and provided so that the client base is rapidly expanding, and the scope of application is expected to be expanded very widely.

As such, the new market called the Internet network expands rapidly, and the advertising market that wants to use it is rapidly growing because the Internet overcomes the limitations of advertising and opens up new possibilities of advertising.

Thus, various advertising ideas and technologies are appearing to maximize the advertising effect on the web. Among them, banner advertisements are typical. Internet companies that provide web contents link banner advertisements to many sites, which is the main revenue model. It is.

These advertisements are different from traditional advertisements such as TVs, newspapers and magazines. When a client sees an advertisement and is interested in the advertisement, the banner advertisement is clicked on the banner that contains the advertisement. In addition, by collecting and responding to the responses of clients of various layers, advertisers can use the collected DB for future marketing. Therefore, Internet banner advertisements are becoming a new target because they have differentiation from existing advertisements that are similarly distributed to unspecified people. However, this banner advertisement is also exposed to the client so much that the client is fed up, which causes the client's indifference to the advertisement, thereby halving the effect of the advertisement.

For this reason, banner advertisements have been developed in various ways and methods for maximizing the advertisement effect by the consumer's immediate response to the banner advertisement are developed. The homepage automatic setup associated with the free web hosting service of Korean Patent Application No. 1999-52292 And advertising banner generation method and operation method thereof, discloses a method of automatically inserting a banner advertisement into a member homepage that performs web hosting in its own server while free of web hosting, and in Korean Patent Application No. 1999-53841, In the network, the method of advertising through a user computer or Internet TV and a computer-readable recording medium can be entered into a certain advertising site, become a member, and download a program provided by the server. To watch ads on Internet TV screens And a method of increasing the advertising effect by accumulating cyber money when a client clicks on a banner advertisement is disclosed in 'Advertisement on the Internet' of Korean Patent Application No. 2000-8350. Internet advertising system and method using Tv card of application No. 2000-28906 are simultaneously received and output analog and digital broadcasting such as terrestrial broadcasting, cable broadcasting and satellite broadcasting using TV card installed in computer Disclosed is an advertisement method using an information window to deliver information such as rich media advertisements, news, stocks, etc. of an information provider to a client.

These existing advertising methods are used to send advertisements from the server side to the client side, to mount them on the background screen of the client side PC, which is a client PC, or to use a separate receiving card, such as a web host user, a member, a subscriber, or a TV card user. Because it targets an unspecified number of people, there was a problem that it was not effective for advertisements targeting small and crowded areas such as commercial areas, cyber apartments, and schools.

As another advertising method of the related art, since the clients can see the dazzling advertisements only once they have access to the site, in consideration of the effect of advertising, it is important to consider how important the clients are connected rather than the design of how the banner is displayed. There is a technology called Push Ad.

This technology uses push technology to display an advertising message by transmitting a video sound message to the user's computer at a time when the user's computer is not running even if the user does not access the corresponding advertisement site providing the banner advertisement. However, for this purpose, the client has to download a separate program, which is not convenient for the client, and has a disadvantage in that a separate advertisement is required to notify the client of such push add.

On the other hand, because computer networks are connected to each other by a very large number of lines, there is a router which is a device that reads the address of a packet to be delivered and transmits it using the most appropriate network path as a control device for connecting them.

A router is a network device that connects networks between different models. The internal network can optimize the network because it can know the computer type, operating system (OS), protocol, etc. to be used. However, when connecting the internal network to the outside, information such as protocols and computer models used in the external network cannot be known. A router is a network device for connecting an unknown network with an unknown network. Therefore, routers can connect networks between different machines, so they must be able to accept packets from different protocols.

There are two kinds of these routers. One of them is a static router, which determines how a network manager selects a transmission path for a packet, which is difficult to manage. Another, dynamic routers, is more intelligent than static routers. It examines all interfaces and builds a table to find the best route.

When a router sends a packet from one network to another, the router breaks up the data so that the packet of the appropriate size is reached by the routing table in the router to reach the final destination by the best route. In other words, the router looks at the traffic on the network, finds the route with the least traffic, and sends the data to the destination.

Routers are the primary equipment when configuring the Internet and wide area networks (WANs), and play a very important role. Unlike the bridge, which is the same network access device, it operates at the "network layer" of the OSI protocol, so router-to-router communication is only possible when using the same protocol. Conversely, a router is a device that sends and receives data to and from a node that is completely independent from each other through a WAN by using an address handled by a communication protocol (IP address if TCP / IP).

1 illustrates a computer network for explaining a connection relationship of a conventional router that is generally used.

In this case, reference numeral 101 denotes a DSU / CSU, FDSU, etc. when using a dedicated line as a transmission unit, and an ADSL modem when using an ADSL, and a cable modem when constructing a network using a cable. This is the case. 102 denotes a router functioning as described above, 103 denotes a hub that is a device that aggregates or divides signals such as a plurality of terminal devices (or computers), and 104 denotes a terminal for a personal computer or other data communication. Represents a device.

Here, the conventional general router 102 performs only a role of designating a route when the client terminal device 104 accesses the Internet network 105 and surfs the Internet, or when connected to another network. No other function was intended to be performed.

Therefore, in a conventional router, only a plurality of client terminal devices located in a nearby area connected to the router are used to find the most appropriate path to a network having the same protocol on the Internet. Nothing allowed you to insert a banner ad.

On the other hand, since banner advertisements are generally placed on a webpage of a specific site on the Internet, all users who connect to this site can expose the banner advertisement. Instead, the banner advertisement is not displayed. The disadvantage is that you will not be able to display the banner ads unless you connect to the site.

In addition, the banner advertisements displayed on specific web pages of the Internet site, as in the related art, are directed to an unspecified number of people in an unspecified area, and therefore, there is a problem in that it cannot be applied at all when a specific regional ad is required.

Therefore, the present invention has been invented in view of the above circumstances, and allows the client to transparently view the advertisement page as accurate information content when accessing the Internet without any separate setting or registration operation or manual access to a separate advertisement website. This allows the router to link to the contracted advertiser's server for advertising, so that when a client accessing the Internet through that router starts surfing the Internet, the banner ad is automatically surfed to the advertiser's embedded URL in the router. By displaying on a client terminal device that is in progress, it is possible to expose a certain banner advertisement to clients of a regional unit connected through a router, and also to display it periodically at a predetermined time interval, thereby increasing the advertising effect. With router The purpose of the invention as to provide a driving method.

According to the present invention for realizing the above object, when an HTTP of a homepage is requested from a client, the router determines whether to connect to the advertisement site at the IP layer of the router according to the requested HTTP request. When first accessing or lasting a specified time after the last connection, the router executes a pre-stored CGI program instead of routing from the client to the requested web server, and redirects to the web server for the advertisement and the URL requested by the actual client. By sending an HTML document to the client, the client automatically reconnects to the web server where the advertising resource is located, and simultaneously accesses the first requested website. Each time an ad site inserted into a router is connected Without it, and to be the intervals of the set predetermined time connection exposes the advertisement periodically to the client, even the local level without causing siksangham to a client will be able to get the most out of advertising

1 is a diagram illustrating a general connection relationship between a router and a network;

2 is a basic internal configuration diagram of a router according to the present invention;

3 is a flowchart illustrating a method of outputting a banner advertisement according to the present invention.

* Description of the symbols for the main parts of the drawings *

101-transmitter, 102-router,

103-hub, 104-terminal device,

201-service feasibility check module unit, 202-packet redirection module unit,

203-web server, 204-CGI,

205-Packet header restore module unit, 206-Database module unit.

Hereinafter, the configuration and operation of the preferred embodiment of the present invention are as follows.

The banner advertisement router according to the present invention has a connection elapsed time to determine whether the packet is sent from a valid network area to be serviced, and whether the advertisement message is transmitted when the web connection is made. A service feasibility check module unit 201 configured to check whether the advertisement service is provided for the packet introduced into the router, including a time interval checker 201B for checking; Packet header directing module unit comprising packet header storage means 202A for storing header information of the received packet and packet header modification means 202B for changing the destination address of the header of the packet to be advertised to a router web server address. 202; An HTTP server 203 for transmitting an advertisement message to a client when a modification packet of an advertisement service region is received from the packet direction designation module unit 202; CGI means 204 for connecting to a web server for advertisements in order to transmit an advertisement message according to the command of the HTTP server 203, opening a new advertisement window, and reconnecting to the server requested by the client; A packet header restoration module unit 205 for reconstructing the packet header as a packet is sent from a proper server so that the HTML document generated in the above) can be returned to the client; A service target client address storage unit 206A for storing a client address of an area to be advertised, an interval time storage unit 206B for storing time difference information of an advertisement to be exposed, and a server address storage unit for storing an address of an advertisement server. The configuration includes the database module unit 206 provided with 206C.

In addition, the method for driving the banner advertisement router according to the present invention, when the Internet service request packet is received, determines whether the request service is a web service, if the other service provides the corresponding Internet service and the requester requests the web service advertising service Determining whether it is in an area; transmitting the requested HTML document if the requestor is not in the advertisement service area; and determining whether a specified time has elapsed since the last connection if the requester is not in the advertisement service area. In the access elapsed time determination step, the step of transmitting the requested HTML document if the specified time has not elapsed in the access elapsed time determination step, and if the specified time has elapsed, the rewriting and status of the received packet are stored and the CGI program is stored. To direct the web server for the ads and the requested web server. Sending the HTML document to perform the function, and then directed to the web server for advertising to log the log and then send the HTML document for advertising, and open the new window and automatically reconnect to the request server to request the HTML document Transmitting the request page together with the request page.

2 shows a basic internal configuration diagram of a router according to the present invention. In the protocol model, the IP layer includes a service validity checking module unit 201, a packet redirection module unit 202 to an application layer, and a packet header. The restoration module unit 205 is provided, the HTTP server 203 is provided in the application layer, and the CGI 204, which serves as an interface between the web and the application program, is operated in association with the HTTP server 203.

The service feasibility check module 201 determines whether the advertisement service according to the present invention should be applied to the packet at the entry point of the IP layer before the packet transmitted from the client to the router performs the basic routing function. Has the function to check

In order to perform this function, the service feasibility check module unit 201 includes a packet source address / destination port inspection unit 201A and a time interval inspection unit 201B, and the packet source address / destination port inspection unit 201A. Checks whether the packet was sent from a valid network area to be serviced.

This is done by matching the source address with the address of the preset advertisement service area, and by checking the destination port of the packet, it is checked whether the packet is an http (portnumber 80) request packet. If these conditions are met, the packet is processed to achieve the advertisement service according to the present invention.

Meanwhile, the time interval checking unit 201B has a function of checking a time difference from the last web connection to the currently connected time after the advertisement message is displayed. Such a function is adjusted whenever an installer (business) or a client is needed. In some cases, a function of checking a time interval may not be performed. In this case, an advertisement message is displayed every time the client accesses the web.

Therefore, the router according to the present invention does not cause the advertisement message to be displayed every time the client accesses the web of the Internet, but instead displays the advertisement message after a predetermined time elapses after the client's PC is connected to the web. In order to prevent the advertisement message from being displayed when the client reconnects within a short time interval within the set time, the elapsed time from the last web connection to the current connection must be checked. The inspection unit 201B is to perform.

Next, the packet directing module unit 202 to the application layer performs a task of transmitting an advertisement message for the packet passing through the above inspection module, that is, the service validity inspection module unit 201, to execute the web server daemon of the router. It has a function of sending a packet to a program. Since the destination address of the packet currently received from the client is not the address of the router, the packet cannot be raised to the application layer.

Accordingly, in order to upload the received packet to the application layer, the packet direction designation module unit 202 is provided with the following packet header information storage function and packet header correction function.

Here, the packet header information storage function is used to store the contents (raw address, destination address, and raw port) of the packet header before the packet header is modified, and to respond to the client again. In addition, the packet header modification function changes the destination address of the packet header to the address of the router in order to transmit the packet received from the client to the application layer.

Next, when a message is received, the daemon of the HTTP server unit 203 checks whether the received message is a message sent from an area to serve an advertisement, and if the received message is a message transmitted from an area to serve an advertisement, the advertisement display. It will run the CGI 204 to perform.

Accordingly, the CGI 204 produces an HTML document having two functions of connecting to the web server for advertisement 203 and opening a new window window and reconnecting to the requested server.

In the packet header restoration module unit 205, when the HTML document produced by the above CGI program is returned to the client, the packet header restoration module 205 sends the packet with the information of the packet header that has been introduced into the router so that the packet is accepted by the client. It has the function of restoring the packet header to be recognized.

Meanwhile, the database module unit 206 of the router 102 includes a service target client address storage unit 206A for storing an address of a client in an area to be advertised and an interval time storage unit for storing time difference information of an advertisement to be exposed. 206B and an advertisement server address storage unit 206C in which the address of the advertisement server is stored. The information set in each of the storage units 206A to 206C of the database module 206 is connected to an external manager through a serial port so that the information can be updated or changed according to a new condition.

3 is a flowchart illustrating an advertisement method according to the present invention, which is divided into views of a client 301 and a router 302, an advertisement web server 303, and a client requested web server 304. will be.

First, the operation of the client side 301 will be described. When a client using a router according to the present invention executes a web browser and inputs a desired URL to connect to the Internet, if the access point uses the web through the Internet, If a certain period of time (set by the router administrator) has elapsed, an advertisement page is automatically displayed on the client's PC, and a new window window opens, displaying the HTML page content of the requested URL. However, if the time of accessing the web through the Internet has not passed the predetermined time, only the content of the HTML page of the domain requested in the current window window is displayed.

Next, explaining the operation on the router side 302, the router checks the validity of the service (321) and routes the packet to the requested domain (313) if it is not so that the client does not see the page for the advertisement. If it is determined that the client should be serviced, the router returns the HTML document produced by the CGI to the client so that the client can view the requested HTML document of the domain with the page for advertisement.

In addition, the operation of the advertisement web server side 303 will be described. The advertisement web server is a web server that stores an advertisement HTML document created by order from an advertiser, and if there is a request for a web page, the corresponding HTML document. The server that makes the reply. Therefore, when there is a request of a web page from a user, the web server for advertisement records a log of the client requesting the web page and uses it as data for later access statistics.

In the figure, the web server side 304 requested by the client is all web servers existing in the external network.

Hereinafter, an advertisement method using a router according to the present invention will be described in detail.

First, the client executes the web browser (311), and after the web browser is executed, the client enters the desired URL, that is, the domain name (312).

When receiving the domain name input by the client at the router side, it performs a step of checking whether the service being requested by the client is a web service (321) by analyzing the domain name.

In this case, if the service requested by the client is not a web service, a step of transmitting the requested service to the corresponding Internet service is performed (313). If the service requested by the client is a web service, the router proceeds to the next step and the client advertises. Determining whether the service provider is in the service area (322).

If it is determined that the client is not in the area to serve the advertisement as a result of performing step 322, the router immediately transmits the requested HTML document 341 and displays the page requested by the client to the client to respond to the client's request. To complete.

However, if it is determined that the client is in the area to serve the advertisement, the next step is to examine 323 whether the specified time interval has elapsed since the client last connected.

As a result of the access time interval review, if the specified time interval has elapsed since the last access, the access packet reenters the state and enters the state storage state 324.

Subsequently, after performing the steps of rewriting the received packet and storing the state, a step of executing the CGI program (325) is performed.

Then, as a next step, a step of transmitting (326) an HTML document which performs a function of directing a web server for advertisement and a requested web server is performed.

As a result of performing step 326, after passing the direction designation step 315 to the web server for advertising, the web server for advertising performs a log recording step 331 and an HTML document transmission step 332 for the client to display the advertising page to the client. Sending causes the client to display the page for the advertisement (317).

In addition, after performing step 326, in the direction designation 315 to the web server for advertisement, the client requests the web server requested by the client through the opening of a new window and the automatic reconnection to the request server 316. The HTML document is transmitted (342) to display the HTML document requested by the client (317).

In this way, the client in the area that will serve the advertisement according to the present invention displays the advertisement page along with the HTML document requested by the client (317).

On the other hand, the time interval in step 323 in which the client determines whether the specified time interval has elapsed since the last connection is made to be adjusted by the client or the installer so that a predetermined time interval has passed since the previous web connection as described above. Can be set so that the page for advertisement is output every time the web access is made by re-printing or not giving a time interval. Such a function can be easily understood by those skilled in the art related to the present invention.

As described above, the present invention uses a router to connect a network to a network using a router as a medium capable of displaying a banner advertisement, and stocks a URL in which a banner advertisement of an advertiser contracted in advance is stored in a router that finds an optimal path. When a user uses a computer, the banner advertisement is displayed on the monitor of the client for a certain period of time, so that even if the web accessor does not directly access the site, the advertisement is exposed to the advertisement when the user accesses the web. Banner advertising has the advantage of providing transparency to clients and enabling additional advertising without the need for additional program installation.

In addition, the present invention can be easily and variously applied in a variety of forms in a small, large population density area, such as an apartment complex, dozens of generations after using the same unit or the same router of the cyber apartment In this case, the same banner advertisement can be transmitted from the router, and when the advertisement of a small business type in the community is used, there is an advantage that it can be used for small units of B2B, B2C, etc. In the case of a grocery store, a laundry, a restaurant, etc. in a small neighborhood, large-scale internet banner advertisements may not be effective. However, in the present invention, a community unit may use the same apartment complex or neighborhood FTTC (Fiber To The Curb) image. Advertise on routers connected after office (OFFICE) stage on FTTO (Fiber To The Office) such as area or office building It has the advantage of being capable of substantially effective advertising and obvious advertising targets.

In addition, if the advantage of being able to advertise only in a small area, the area can be contributing to the informatization of the local area composed of small towns, such as in areas where villages are formed in large areas.

Claims (3)

A service feasibility check module unit 201 that includes a packet source address / destination port inspection unit 201A which checks whether a packet is sent from a valid network area to be serviced, and checks whether an advertisement service is provided to a packet introduced into a router; ; Packet header directing module unit 202 comprising packet header storage means 202A for storing the header information of the received packet and packet header modification means 202B for changing the header destination address of the packet to be advertised to the router web server address. ); An HTTP server 203 for transmitting an advertisement message to a client when a modification packet of an advertisement service region is received from the packet direction designation module unit 202; CGI means (204) for connecting to a web server for advertising in order to send an advertising message according to the command of the HTTP server (203), opening a new advertising window, and reconnecting to the server requested by the client; A packet header restoring module unit 205 for reconstructing the packet header that the packet is sent from a proper server so that the HTML document generated by the CGI 204 can be returned to the relevant client; A service target client address storage unit 206A for storing a client address of an area to be advertised, an interval time storage unit 206B for storing time difference information of an advertisement to be exposed, and a server address storage unit for storing an address of an advertisement server. Router advertisement banner comprising a database module unit 206 provided with (206C). The service validity checking module unit 201 further includes a time interval checking unit 201B for checking an elapsed time from a previous web connection time, and the database module unit 206 includes a previous web connection time. And a time interval storage unit 206B for storing the time difference information for transmitting the page for advertisement after a predetermined time from the exposure time, and to expose the advertisement according to the time difference information. When the Internet service request packet is received, it is determined whether the requested service is a web service, and if the other service is provided, determining whether the requestor is in an advertisement service area when providing the corresponding internet service and requesting the web service. If it is not in the advertising service area, perform the step of transmitting the requested HTML document, and if it is in the advertising service area, determine whether the specified time has elapsed since the last connection. If the time has not elapsed, the requested HTML document is transmitted. If the specified time has elapsed, the received packet is rewritten and the state is saved. The CGI program is executed to direct the web server for the advertisement and the requested web server. Directing HTML Documents to Send HTML Documents that Perform Functions In the next step, the web server for the advertisement is directed and the log is recorded, the HTML document for the advertisement is transmitted, the new page is opened and the web page is automatically reconnected to the request server and the requested HTML document is transmitted to the requester. Method of driving a banner advertisement router consisting of a display step to display together.