KR20020039291A - Display advertisement system - Google Patents

Abstract

PURPOSE: A display advertisement system is provided to offer objective data about the popularity of an advertisement to an advertiser, and on the other hand, to offer an interesting information program to a customer. CONSTITUTION: The display advertisement system comprises: a database(31) saving various information such as advertisement files, customer entrance and exit information, and so on; a client server(50a,50b) for outputting the various information, gathering statistics, and transmitting data; an entrance and exit sensor(80); a waiting order output device(90); a display controller(300) for controlling the output of image and letters, the on/off of power, and the process of customer entrance and exit information; and a display device(110a,110b).

Description

Display advertising system {DISPLAY ADVERTISEMENT SYSTEM}

The present invention relates to a two-way communication advertising technology using a video advertisement, a text caption function, and the number ticketing information in an advertising system using a display, in particular banks, public offices, hospitals, public saunas, PC rooms, highway rest areas, public facilities and The present invention relates to a display advertisement system that provides advertisement through a display device installed in a large mart and the like, and provides contents information, public information, and ticketing information to a customer for concentration of advertisement.

Advertising is an information activity invested by companies, individuals, and organizations in order to inform the world of goods, services, ideas, beliefs, policies, etc. to achieve their intended purpose, including text, pictures, voice, mail, graphics, and screens. Audiovisual media is mobilized. While definitions of advertising vary, the American Marketing Association, in 1963, “provided nonpersonal information about ideas, products, or services in any form of payment made by advertisers who could identify who was advertising. Or promotional activities. ”

Currently, techniques for using display devices such as liquid crystal displays (LCDs), plasma display panels (PDPs), and large TVs for indoor / outdoor advertising are being activated. For example, outdoor advertisements are used in buildings and the like using billboards, and indoor advertisements are used in elevators and subways using LCDs and PDPs. Indoor / outdoor advertising media was initially used to complement four major media such as TV / radio / newspaper / magazine.Increasingly complex society, indoor / outdoor advertising is now becoming an independent field. It is applied to various fields such as elevators. However, due to the nature of advertising, a method of unilaterally delivering advertisement screens and content information to customers is popularized, so it is difficult for advertisers to measure the effect of indoor / outdoor advertising, and unilaterally provide useful / useful advertisements to customers. As a result, the advertisement attention rate is relatively lower than that of the four media, causing a decrease in the advertisement attention rate.

Advertisements must provide useful information to customers so that customers can also pay attention to the advertisement and maximize the effectiveness of the advertisement. However, up to now, there are no advertisements that can satisfy both advertisers and customers at the same time in indoor advertisements.However, display devices are installed in elevators to eliminate the awkwardness of the passengers on board so as to raise the attention rate of customers. Advertisements, advertising methods using the time spent waiting for customers such as toilets and vending machines have been proposed. However, the advertising method using such a drop time also has a problem that the advertising time is too limited, or the number of people watching the advertisement is less effective compared to the advertisement, thereby reducing the reliability of the advertising effect from the advertiser.

Advertisers will need grounded objective data on how often their ads are exposed, how many viewerships or attention they receive, and the employer is free of customer latency. You'll need an interesting ad that will soothe your psychological waiting time, and you'll only get the information you need without having to spend your waiting time. In order to do this, it is necessary to provide an interesting information program to customers, and furthermore, the information necessary for all of the customers must be configured in the advertisement, but until now, the advertising method that is useful to all advertisers, business owners, and customers is far from being successful.

In addition, in the case of counters that handle customer or civil affairs in banks and government offices, display devices are displayed at each counter, and nowadays, advertisement TVs and PDPs that advertise specific companies or regions are installed and operated independently. It is becoming. Therefore, it is virtually impossible to concentrate on advertising TV or PDP while checking whether the customer has become his or her turn. Concentrating on your turn makes it easier to miss ads, and focusing on your ads makes it easy to miss your turn.

Suppose that the bank installed a display device that broadcasts a TV, a movie, or an advertisement in the vicinity of the customer's seat as a way to suppress inconvenience or free time during the waiting time. When a customer enters a bank, he or she is first issued a number through a ticket vending machine. The customer checks his turn information (including the number of waiters and waiting time) and waits in the customer's seat until his turn returns. At this time, if a world cup game or a plane crash is broadcast live through the display device, the customer will probably forget his turn and be immersed in the TV broadcast through the display device. Of course, customers who have not forgotten their duties can sometimes guess how much of their turn is left by checking the number signs located at the window. However, at the window, the work is continuously processed regardless of the TV relay, and the next sequence number is displayed on the display device for the next work processing. If the current number of customers does not come, the next number is displayed without delay and waits for the customer. Go back to the customer's position and imagine a customer who is currently watching a World Cup game or a plane crash while watching TV live, and suddenly becomes curious about his turn. The customer is embarrassed that his turn has already passed, and he wonders what to do. Customers who are worried about redrawing the next ticket or going to the counter and telling them they are late will find it really unpleasant. This may be because the turn display and the TV are installed in different places. In other words, the customer is staring at one place and is in an environment where both the display device and the TV cannot be seen. Such a problem may not just be assuming a bank. The same will be true for government offices, and large department stores and large marts are a problem that can occur.

However, for banks and government offices, you can't get rid of the TV, which can bring about confusion about the turn. For the customer, you might think that just one second of waiting time is boring, and sometimes you feel unpleasant because the service is bad. Therefore, it would be necessary to provide a service that prevents the boring waiting time or makes it feel short, and it may be an advertisement, a TV, a movie, or the like.

However, due to the above problem, the effect is inevitably reduced, but the bank or government office is still forced to provide services to reduce customer complaints.

Accordingly, the object of the present invention is to provide advertisers with a sound and objective data on how often their ad is exposed to where the number of people enter and exit the day, and how much the viewership or attention rate is. It is to provide a display advertising system that can provide an interesting advertisement for the psychological reduction of the waiting time while approving the free time for the waiting time, and provide an interesting information program with the necessary information to the customer.

Another object of the present invention is to increase the concentration of advertising by providing the necessary information to customers while airing the advertisement during the waiting time in the bank, government offices, hospitals, public saunas, PC rooms, highway rest areas, public facilities and large marts, etc. In providing a display advertising system that can.

Still another object of the present invention is to enable the formation of corporate advertisements, various contents and customer necessary information on advertisement screens in various regions or branches at the same time under the control of the central control server from a remote location using a communication network such as a web or a dedicated line. It is to provide a display advertising system of interactive communication.

Still another object of the present invention is to provide a display advertisement system capable of realizing a multimedia advertisement by using a PDP to improve advertisement quality, maximize advertisement effect, maximize customer satisfaction, and interactive communication.

In order to solve the above object, the display advertising system according to the first aspect of the present invention is:

A database for storing advertisement file or advertisement list information, customer access information, waiting information and other information;

A client server in charge of outputting video commercials, customer access information, waiting information, and other information in association with the database, and performing statistics processing for customer access information and advertisements, automatic after-service request function, and data transmission / reception function;

A sensor for counting the number of persons installed and configured to detect an entrance and output an entrance detection signal;

A number ticketing machine for outputting sequence information including sequence number information, number of waiters, and waiting time;

In conjunction with the client server, database, number ticketing machine, and access sensor, a display advertisement screen using text subtitle information and advertisement video files for sequence information and content information is configured to control image output and text output, and interlock with the access sensor. A display controller configured to process access information of a customer, process customer access information in association with the number ticketing machine, and control on / off of power;

And a display device configured to display a display advertisement screen using text subtitle information and advertisement video file for sequence number information and content information input from the display controller under the control of the display controller.

In addition, the display advertising system according to the second aspect of the present invention:

A photosensor for detecting ambient light and outputting a detection signal; And

And a camera composed of one or a plurality of cameras for capturing an image of a designated location of each camera and outputting the shooting information.

In addition, the display controller of the display advertising system according to the third aspect of the present invention;

Controls the display advertisement screen configuration using text caption information and advertisement video file for interlocking information and content information by interworking with the client server, database, number ticketing machine, and access sensor, and processes access information of a customer by interworking with the access sensor. A control box which processes customer access information in association with the number ticketing machine and controls on / off of power;

A text subtitle control unit for controlling image output and text output of the advertisement screen configuration from the control box;

And a monitor divider for distributing and outputting advertisement screens of an image output and a text output to be displayed for each display device.

In addition, the control box of the display advertising system according to the fourth aspect of the present invention;

Receiving an illumination signal of the photosensor, receiving image data from the camera, receiving an entrance detection signal from the entrance sensor, receiving number issuing information issued by the number ticketing machine, the database and the An interface for receiving video information and control information from a client server;

A screen brightness processor for appropriately adjusting the screen brightness of the display device according to the ambient light by calculating the brightness of the screen according to the current ambient light based on the ambient light information detected by the photosensor;

A sequence number calculating unit for calculating a waiting sequence number using ticketing information of the number ticketing machine and access information from the entrance sensor;

A video processing unit which processes image photographing data from the camera and receives and processes a video such as an advertisement, a campaign, a TV, a movie, etc. from the database or the client server;

A content information processor configured to process content information input periodically or in real time through the database or the client server;

A memory for storing various data and programs necessary for controlling the display controller;

An output interface for outputting video and text caption data to be displayed on a display advertisement screen to the display apparatus through the text captioner and the monitor distributor;

The display advertisement screen is interlocked with the memory and receives a screen brightness signal, sequence calculation information, video data, and content information from the client server, the screen brightness processor, the sequence calculator, the video processor, or the content information processor through the interface. After the configuration, the control unit to display the display advertising screen for the video and text subtitles on the display device through the output interface, the text subtitler, the monitor distributor, and to control the on / off of the power of the general component through the power control Characterized in that consisting of.

In addition, a display advertising system according to a fifth aspect of the present invention is:

It handles web and streaming, and controls one or more remote management server or advertisement editing server and database that stores various data or advertisement files, advertisement list, and is responsible for remote system execution and power control of the client server. It is responsible for the automatic transmission and management function, and the message transmission and reception function for text, video, and voice, performs statistics and search in conjunction with the database, controls the provision of commercial and content information to each client server, and the client server It collects statistical data such as customer access information, waiting information, ad impression frequency, and advertisement attention rate from the client, and automatically sends a report to the advertiser. Remote control to select and send content information Central control server;

A database interworking with the central control server and storing various advertisement files, advertisement lists, collected data from client servers, statistical information and management information;

A communication network connecting the client server and the central control server;

Manage the advertisement file of the remote client server through the central control server and transmit the file or provide a directory service, and transmits an alarm and a text message when the after-service according to the remote management, remote monitoring function, A remote management server in charge of a control function for a commercial, a real-time printing and log file function, an output function of various data, and a data output and statistical processing for each period; And

And an advertisement editing server that is responsible for editing and encoding a video advertisement, and provides an advertisement file edited under the control of the central control server.

In addition, the communication network of the display advertisement system according to the sixth aspect of the present invention is characterized in that the T1 dedicated network.

In addition, the display device of the display advertisement system according to the seventh aspect of the present invention is characterized in that at least one plasma display panel (PDP) monitor.

In addition, the sequence number calculation unit of the display advertisement system according to the eighth aspect of the present invention is characterized by calculating the actual waiting time and the actual waiting time through the access information and the number of processing windows, and the waiting time collected through the entrance sensor. It is done.

Further, the sequence information displayed together with the video advertisement and the content information on the display device of the display advertisement system according to the ninth aspect of the present invention is a result corresponding to the result of calculating the actual waiting time and the actual waiting time or a specific window corresponding to the current window. Characterized by the waiting sequence number information.

1 is a view showing the environment of a display advertising system according to an embodiment of the present invention,

Figure 2 is an exemplary configuration for configuring an interactive communication advertising screen using a variety of information in the display advertising system according to an embodiment of the present invention,

3 is an internal configuration diagram for configuring an interactive communication advertisement screen using various information in a display advertisement system according to an embodiment of the present invention;

Figure 4 is an exemplary view of an indoor environment to which the present invention is applied.

Explanation of symbols on the main parts of the drawings

10: remote management server 20: ad editing server

30: central control server 31: database

40: network 50: client server

60: control box 61: interface

62: screen brightness processor 63: sequence number calculator

64: video processing unit 65: content information processing unit

66: control unit 67: output interface

68: power control 69: memory

70: character subtitle 300: display controller

75: monitor distributor 80: access sensor

90: number ticketing machine 100: database

110: display device 120: camera

130: photo sensor

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. First of all, in adding reference numerals to the components of each drawing, it should be noted that the same components have the same reference numerals as much as possible even if they are displayed on different drawings. Detailed descriptions of well-known functions and configurations that are determined to unnecessarily obscure the subject matter of the present invention will be omitted.

FIG. 1 is a diagram illustrating an environment of a display advertisement system according to an exemplary embodiment of the present invention, wherein each client server 50 is provided through a central control server 30 in a central control server 30 and a client server 50 environment. It shows an environment that can remotely control the advertising display screen. As another example, the present invention may control the display advertisement system according to the present invention, which each client server 50 will be described later.

The environment of the display advertisement system according to the preferred embodiment of the present invention shown in FIG. 1 includes a remote management server 10, an advertisement editing server 20, a central control server 30, and a database of the central control server 30 ( D / B) 31, communication network 40, client servers 50a and 50b, database 100 connected to each client server 50, display controller 300 and display device 110. Peripheral devices are composed of a photosensor 130, the camera 120, the entrance sensor 80, the number ticketing machine (90).

The display advertisement system has an environment of a central control server 30 that operates as a main server and one or more client servers 50 located at a location (local or branch) separated from the central control server 30. . These include banks operated in the form of branches, public offices (community offices, registry offices, ward offices, city halls, police stations, etc.), large department stores, large marts, hospitals, public saunas, PC rooms, highway rest areas, and public facilities. System environment applicable to the environment. Client server 50 located in each branch or region is shown to be configured to remotely manage and control the central control server 30 through a communication network (for example, T1 dedicated network, Internet network, etc.). Describing each configuration function and operation;

The remote management server 10 manages the advertisement file of the remote client server 50 through the central control server 30, transmits the file or provides a directory service, after-sales service (A / S) according to the remote management ) It is in charge of sending alarm and text message when necessary, and is in charge of remote monitoring function, control function for commercial broadcasting, real-time printing and log file function, various data output function and data output and statistics processing by period.

The advertisement editing server 20 is responsible for editing and encoding a video advertisement to generate an advertisement file, and provides the edited advertisement file under the control of the central control server 30.

The remote management server 10 and the advertisement editing server 20 may be a main office server using the central control server 30, and include an encoding server and a VCR deck.

The central control server 30 processes web and streaming, and stores one or more remote management server 10 or advertisement editing server 20 and various data or advertisement files and advertisement list. It is responsible for the remote system control (execution and power control) of the client server 50 by controlling the database 31, the file automatic transmission and management function, the message transmission and reception function for text / video / audio, the database Perform statistics and search in conjunction with. In addition, the central control server 30 controls the provision of commercials and content information to each client, and the client server 50 receives data such as customer access information, waiting information and advertisement exposure frequency and advertisement attention rate. Collect and automatically send a report to the advertiser, and remotely manages the client server 50 to determine the need for after-sales service by remotely monitoring the status.

The control target of the central control server 30 according to the present invention includes advertisements such as corporate and product advertisements, campaigns, and video contents such as news, securities, tourism, shopping, travel, TV, movies, and the like. In addition, the central control server 30 may specify an advertisement target for each client and remotely control to selectively transmit advertisement and content information suitable for the designated advertisement target.

The database (D / B) 31 of the central control server 30 stores various advertisement files, advertisement lists, collected data from clients, statistical information and management information.

The communication network 40 may be a communication network such as a T1 dedicated network, the Internet, or an intranet, or may be a wireless network as necessary. In the case of a wireless network, it may be associated with a separate wireless communication provider.

The client servers 50a and 50b interoperate with the central control server 30 and the database 31 and have their own database 100 to store advertisement files or list information transmitted from the central control server 30. Necessary message transmission and reception, commercial broadcasting function, manual switching function, customer access information, waiting information and other information output function, commercial statistics data transmission function, automatic after-sales service request function, secure processing transmission function and the data transmission and reception function Do this.

The database 100 connected to the client server 50 stores advertisement files or list information, and stores various messages, hourly / daily / monthly customer access information, waiting information and other information necessary for transmission and reception with the central control server. It manages and stores video recording data necessary for security.

The display controller 300 is composed of a control box 60, a text subtitle 70, a monitor distributor 75 for display advertising, the display device 110, the photosensor 130, the camera 120, In conjunction with the access sensor 80 and the number ticketing machine 90 to process customer access information, to control the brightness of the display device according to the ambient light, to control the storage and deletion of image data taken through the camera, Control the composition of display advertisement screen using text subtitle information and advertisement video file using information and content information. In addition, the control box 300 is responsible for the power on / off control function.

The text subtitle 70 controls high definition (HD) video output and text output.

The monitor distributor 75 distributes / outputs an advertisement screen displayed on each monitor (display device) when a plurality of monitors (display devices) are installed.

For example, the display device 110 uses a plasma display panel (PDP), and one or more are provided. The installation location and quantity of the display device 110 may be appropriately installed according to the size and environment of the place where the display device 110 is installed.

The photosensor 130 detects the brightness (illuminance) of the surroundings and outputs the detection information.

One or a plurality of cameras 120 are installed at predetermined positions to capture an image, and output photographing information.

The entrance sensor 80 uses an infrared sensor as an example, and is installed at the entrance door, for example, to count the number of entrances and exits.

The number ticketing machine 90 is interlocked with the display controller 300 as a number ticketing machine including the turn information, the number of waiting persons, and waiting time.

FIG. 2 is an exemplary diagram for configuring an interactive communication advertisement screen using various information in a display advertisement system according to an exemplary embodiment of the present invention. The control box 60 of FIG. Video file 203 and various content information 207 transmitted through client server 50, sequence information 201 from number issuer 90, illuminance information 204 from photo sensor 130, The advertisement screen 210 is configured by using the access information 205 from the entrance sensor 80 and the image photographing information 209 from the camera 120.

The advertisement screen is composed of a video, such as an advertisement, a TV, a movie, and the like, together with content information such as customer's turn (standby) information, stocks, and weather in the form of text subtitles.

The screen configured as described above is distributed to each PDP through the monitor distributor 75 and displayed on the PDP monitor as high quality HD video and subtitles.

In the subtitle display form, various techniques can be used. For example, at the bottom of the screen, text subtitles are fixed at the bottom of the screen for sequence number information (Visitor No. 50 at the bottom of the screen) and content information (20 degrees clear day by midday, 1,000 points exceeding share price, etc.). Time-fixed output or scrolling can be used to process tags that flow from side to side or up and down. Of course, the text subtitles may be displayed for the entire screen.

3 is an internal configuration diagram for configuring a two-way communication advertising screen using a variety of information in the display advertising system according to an embodiment of the present invention. Referring to FIG. 3, the display controller 300 includes an interface 61, a screen brightness processor 62, and sequence calculation using the various information in the display advertisement system. A control box 60 and a character subtitle device comprising a unit 63, a video processing unit 64, a content information processing unit 65, a control unit 66, an output interface 67, a power supply control 68, and a memory 69. A photo sensor 130, a camera 120, an entrance sensor 80, a number ticketing machine 90, a database 100, and a client. Server 50 and a plurality of PDP (110) in conjunction with the monitor distributor.

The interface 61 receives an illuminance detection signal of the photosensor 130, receives image data from the camera 120, receives an entrance detection signal from the entrance sensor 80, and receives the number. Number ticketing information issued by the ticketing machine 90 is input, and video information and control information from the database 100 and the client server 50 are received.

The screen brightness processor 62 calculates and outputs the brightness of the screen according to the current ambient illumination based on the ambient illumination information detected by the photosensor 130. The brightness of the screen according to the ambient illuminance may be calculated in advance to form a table.

The sequence number calculating unit 63 calculates the waiting sequence number using the ticketing information of the number ticketing machine 90 and the access information from the entrance sensor 80. For example, the number of waiting persons and the access information from the ticketing information are calculated. Calculate accurate wait and turn information, taking into account the number of passengers from.

The order information calculation method may vary depending on each client environment condition.

Assumptions) There are 5 processing windows, processing time averaged 2 minutes, ticketing information: 30 people waiting, total number of people coming in: 150, total number of people leaving: 121.

Calculation 1) The actual number of waiters = (persons who came in-people who left)-number of windows

= (150-121)-5 = 24

Calculation 2) Wait time = actual waiters × 2 minutes = 24 × 2 = 48 minutes

Therefore, based on the calculation result, the ticket number issued by the number ticketing machine 90 is 30, whereas the actual waiting number is 24, and the actual waiting time is expected to take about 48 minutes.

The order information calculation method may vary depending on the environment. For example, in the case of a bank, there may be a case where customers who enter and exit the bank use a teller or an ATM. In this case, if the above order information calculation method is applied, the error may be larger. Therefore, the sequence information calculation method should apply its own unique environmental factors, but if it is also known environmental factors, it will not be difficult to calculate the sequence information.

This information is transmitted to the control unit 66 in real time and used when displaying the character caption of the sequence information of the control unit 66.

The video processing unit 64 processes image photographing data from the camera 120 and receives and processes a video such as an advertisement, a campaign, a TV, a movie, etc. from the database 100 or the client server 50. .

The content information processor 65 receives and processes content information, such as securities, exchange rates, news, and weather, which are input periodically or in real time from the database 100 or the client server 50.

The controller 66 is a screen from the client server 50, the screen brightness processor 62, the sequence calculator 63, the video processor 64, and the content information processor 65 through the interface 61. After receiving the brightness signal, sequence number information, video data, and content information, the screen is configured as shown in FIG. 2, and then the display is performed through the output interface 67, the character subtitle 70, and the monitor distributor 75. Control to display a display advertisement screen on the PDP (110) device.

In addition, the control unit 66 is responsible for the on / off of each power through the power control 68, and transmits the imaging information, access information, ticketing information of the camera to the client server 50 to check in real time do.

The output interface 67 outputs video and text caption data to be output on the display advertisement screen to the PDP 110 through the text caption machine 70 and the monitor distributor 75 under the control of the controller 66.

The memory 69 stores various data and programs necessary for the control of the display controller 300, and interlocks with the controller 66.

Although not shown here, when the counter staff finishes the work of one customer, the counter staff presses a specific button located at the window for the next customer's work. Then, the control box 60 detects that a button of a specific window is pressed, and may display order information indicating that the customer's number has been changed several times on the PDP monitor.

1 to 3, the display advertising system according to the present invention, the display advertising system according to the present invention customers waiting for their turn in the bank or government office, hospital, public sauna, PC room, highway rest area, public facilities, large marts, etc. In order to effectively utilize the waiting time of the company, advertisements such as corporate advertisements or campaigns, content information such as turn information, weather, stocks, exchange rates etc. can be provided together on one screen to increase the effectiveness of advertisements and concentration of advertisements. Useful information can be provided in one screen. That way, advertisers, owners, and customers can all benefit from each other.

Figure 4 shows an exemplary view of an indoor environment to which the present invention is applied. The basic environment will be a window that handles the customer's work, a ticketing machine that issues a turn number through a ticket vending machine, a customer seat that the customer waits for his turn, and a PDP installed on the ceiling of the window.

Referring to Figure 4, the customer is issued a turn number through the ticketing machine to wait in the customer seat. At this time, the window handles the previous customer's business and broadcasts company advertisements, campaigns, advertisements, TV and movies through the PDP installed on the ceiling of the window. Content information such as weather, news and the like is displayed on the PDP screen as text subtitles. Then, the waiting customers can simultaneously access various information (advertisement, sequence information, content information) through the PDP screen, and can concentrate on the advertisement until their sequence number is displayed.

Simultaneously with providing the display advertisement screen, each client server transmits the access information, the advertisement broadcasting information, and the content providing information to the central control server 30 so that the advertisement can be analyzed through the data statistics analysis in the central control server 30. Will automatically create and send a sound, objective report on the number of hours and days of daily, monthly, and relevant objective data such as ad exposure, ad viewership and attention. Each client server 50 can also create and store its own advertising statistics report.

On the other hand, in the detailed description of the present invention has been described with reference to specific embodiments, of course, various modifications are possible without departing from the scope of the invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the scope of the following claims, but also by the equivalents of the claims.

As described above, the present invention provides the advertiser with a sound and objective data on how often an advertisement is exposed in a place where a person enters the advertisement, and how much the viewership or attention rate is. There is an advantage in that it provides an interesting advertisement for the psychological reduction of the waiting time while approving the free time for the waiting time, and to provide an interesting information program with the necessary information to the customer.

In addition, the present invention provides an advertisement concentration by providing the necessary information to the customer while airing the advertisement during the waiting time in the bank, government offices, hospitals, public saunas, PC rooms, highway rest areas, public facilities and large marts, etc. There is an advantage to increase.

In addition, the present invention performs interactive communication by forming corporate advertisements, various contents and customer necessary information on advertisement screens in various regions or at the same time under the control of the central control server from a remote location using a web or a dedicated network such as a dedicated line. There is an advantage to this.

In addition, the present invention is an advantage that can implement a comprehensive indoor display advertising system that can realize multimedia advertising by using a combination of the PDP providing high-definition HD to maximize the advertising picture quality, maximize the advertising effect, maximize customer satisfaction and interactive communication There is this.

Claims (9)

In display advertising systems: A database for storing advertisement file or advertisement list information, customer access information, waiting information and other information; A client server in charge of outputting video commercials, customer access information, waiting information, and other information in association with the database, and performing statistics processing for customer access information and advertisements, automatic after-service request function, and data transmission / reception function; A sensor for counting the number of persons installed and configured to detect an entrance and output an entrance detection signal; A number ticketing machine for outputting sequence information including sequence number information, number of waiters, and waiting time; In conjunction with the client server, database, number ticketing machine, and access sensor, a display advertisement screen using text subtitle information and advertisement video files for sequence information and content information is configured to control image output and text output, and interlock with the access sensor. A display controller configured to process access information of a customer, process customer access information in association with the number ticketing machine, and control on / off of power; And a display device configured to display a display advertisement screen using text subtitle information and advertisement video file for sequence number information and content information input from the display controller under the control of the display controller. The method of claim 1, A photosensor for detecting ambient light and outputting a detection signal; And And a camera composed of one or a plurality of cameras for capturing an image of a designated location of each camera and outputting photographing information. The display apparatus of claim 2, wherein the display controller comprises: a display controller; Controls the display advertisement screen configuration using text caption information and advertisement video file for interlocking information and content information by interworking with the client server, database, number ticketing machine, and access sensor, and processes access information of a customer by interworking with the access sensor. A control box which processes customer access information in association with the number ticketing machine and controls on / off of power; A text subtitle control unit for controlling image output and text output of the advertisement screen configuration from the control box; And a monitor distributor for distributing and outputting an advertisement screen of an image output and a text output to be displayed for each display device. The method of claim 3, wherein the control box; Receiving an illumination signal of the photosensor, receiving image data from the camera, receiving an entrance detection signal from the entrance sensor, receiving number issuing information issued by the number ticketing machine, the database and the An interface for receiving video information and control information from a client server; A screen brightness processor for appropriately adjusting the screen brightness of the display device according to the ambient light by calculating the brightness of the screen according to the current ambient light based on the ambient light information detected by the photosensor; A sequence number calculating unit for calculating a waiting sequence number using ticketing information of the number ticketing machine and access information from the entrance sensor; A video processing unit which processes image photographing data from the camera and receives and processes a video such as an advertisement, a campaign, a TV, a movie, etc. from the database or the client server; A content information processor configured to process content information input periodically or in real time through the database or the client server; A memory for storing various data and programs necessary for controlling the display controller; An output interface for outputting video and text caption data to be displayed on a display advertisement screen to the display apparatus through the text captioner and the monitor distributor; The display advertisement screen is interlocked with the memory and receives a screen brightness signal, sequence calculation information, video data, and content information from the client server, the screen brightness processor, the sequence calculator, the video processor, or the content information processor through the interface. After the configuration, the control unit to display the display advertising screen for the video and text subtitles on the display device through the output interface, the text subtitler, the monitor distributor, and to control the on / off of the power of the general component through the power control Display advertising system, characterized in that consisting of. The system of claim 4 wherein the display advertising system is: It handles web and streaming, and controls one or more remote management server or advertisement editing server and database that stores various data or advertisement files, advertisement list, and is responsible for remote system execution and power control of the client server. It is responsible for the automatic transmission and management function, and the message transmission and reception function for text, video, and voice, performs statistics and search in conjunction with the database, controls the provision of commercial and content information to each client server, and the client server It collects statistical data such as customer access information, waiting information, ad impression frequency, and advertisement attention rate from the client, and automatically sends a report to the advertiser. Remote control to select and send content information Central control server; A database interworking with the central control server and storing various advertisement files, advertisement lists, collected data from client servers, statistical information and management information; A communication network connecting the client server and the central control server; Manage the advertisement file of the remote client server through the central control server and transmit the file or provide a directory service, and transmits an alarm and a text message when the after-service according to the remote management, remote monitoring function, A remote management server in charge of a control function for a commercial, a real-time printing and log file function, an output function of various data, and a data output and statistical processing for each period; And And an advertisement editing server that is responsible for editing and encoding a video advertisement, and provides an advertisement file edited under the control of the central control server. The method of claim 5, Display communication system, characterized in that the communication network T1 dedicated network. The method of claim 1, And the display device is at least one plasma display panel (PDP) monitor. The method of claim 4, wherein And the sequence number calculating unit calculates the actual waiting time and the actual waiting time based on the access information collected through the entrance sensor, the number of processing windows, and the waiting time. The method of claim 7, wherein The sequence information displayed together with the video advertisement and the content information on the display device is a result of calculating the actual number of waiting persons and actual waiting time or specific waiting sequence information corresponding to the current window.