KR20020036212A - Advertisement method using quiz, puzzle and giftgiving on the internet - Google Patents

Abstract

PURPOSE: An Internet advertisement method using a quiz and puzzle game and the premium provision is provided to increase the visit of a site and the time watching an advertisement in order to enhance the advertisement effect by proving the interests and the freshness to a subscriber. CONSTITUTION: The method comprises the subscriber(10) using a service by connecting to an advertisement site, the Internet(20) connecting the subscriber with a server(30), the server providing the quiz and puzzle game to the subscriber and providing the information of the winner to an advertisement client(40), a database(35) storing the information of the subscriber and the advertisement client and the detail necessary for the game, and the advertisement client requesting the advertisement and providing the premium to the subscriber.

Description

Advertisement method using quiz, puzzle and giftgiving on the internet}

The present invention relates to an internet advertising method using a quiz and puzzle game and a prize providing game. In more detail, the present invention provides a prize to a subscriber by adding a concept of lottery to a quiz or puzzle game, and in particular, the subscriber solves a quiz or puzzle. It is an Internet advertising method that can increase the advertising effect by advertising several times, such as while viewing the campaign screen, and also obtain a double advertising effect by the announcement of the winning on the client site.

Recently, as the Internet is popularized, it is well known that a lot of advertising methods are emerging through the Internet.

By allowing users to use the service free of charge, and instead, the company that conducts the Internet advertising business selects and advertises the advertisement according to the user's taste through the advertisement screen. Internet advertising devices and methods for using the Internet through a separate screen from the advertising screen has already come out, and when the user sees the advertisement, a method of providing a certain amount of cyber money to reduce the mobile phone bills.

In addition, a method of providing a banner advertisement of the company through an alliance with an advertisement company and linking the advertisement screen and the homepage of the company to provide a certain benefit such as a rate reduction when the user uses the specific service of the company is also used. . However, these existing advertising methods look different, but take almost the same method. In addition, because the user can receive other services without seeing the advertisement from the user's point of view, the expected advertising effect was not properly obtained. In addition, the user is bored by the uniform uniform method, the advertisement screen is often ignored by the user.

The present invention as a method proposed to solve the above problems, it is an object of the present invention to provide an Internet advertising method using a quiz and puzzle games and giveaway games.

In order to achieve the above object, the Internet advertising method according to the present invention is an Internet advertising method performed in an environment in which the client system of the user and the advertisement providing server system is connected through the Internet,

Connecting the user to the advertisement providing server;

Displaying an advertisement screen on the user's client system from the advertisement providing server system;

Downloading the application number when the user solves the request on the advertisement screen;

Applying for an advertisement giveaway event by selecting a number that the user considers to be a number that matches the entry number; And

And displaying a result of winning the application for the advertisement prize event.

Advantages, features and preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of an Internet advertising system using a quiz and puzzle game and prize providing game according to the present invention;

2 is a flow chart of the Internet advertising using the quiz and puzzle games and giveaway games according to the present invention,

3 (a) is a web configuration diagram of the advertisement type selection screen of the web page according to the present invention,

3 (b) is a web configuration diagram of the quiz and puzzle providing screen of the web page according to the present invention,

Figure 3 (c) is a web configuration of the campaign screen of the web page according to the present invention,

3 (d) is a web configuration diagram of a modification of the campaign screen of the web page according to the present invention,

3 (e) is a web configuration diagram of the application number and announcement time guide screen of the web page according to the present invention,

3 (f) is a web configuration diagram of a logout screen among web pages according to the present invention;

Figure 3 (g) is a web configuration of the advertising library according to the present invention.

<Code Description of Main Parts of Drawing>

10: terminal used by the subscriber

20: Internet

30: game operation and advertisement providing server

35: Database storing subscriber information, advertisement client information, advertisement contents, etc.

40: Advertising client

1 is a block diagram of an Internet advertising system using a quiz and puzzle games and giveaway games according to the present invention. Referring to FIG. 1, the advertisement system according to the present invention provides a quiz to a subscriber 10 using a service by connecting to an advertisement site, the Internet 20 connecting the subscriber 10 and the server 30, and the subscriber 10. The server 30, the subscriber 10 information and the advertisement client 40 information and games necessary to provide a puzzle game and the like, and to provide the advertisement client 40 with the winning subscriber 10 information, etc. It comprises a database 35 for recording the matter, and the advertisement client 40 to request the advertisement, and to give a prize to the subscriber (10).

The subscriber 10 according to the present invention is a person who accesses the advertisement site through a terminal, watches an advertisement, and plays a game.

The Internet 20 according to the present invention serves to connect the subscriber 10 according to the present invention and the server 30 according to the present invention.

When the server 30 according to the present invention provides a quiz or a puzzle game and a campaign to the subscriber 10 according to the present invention and wins a prize according to the result, the server 30 receives the subscriber 10 information and the fact of winning the prize. It serves to send to the advertising client (40). In addition, when the subscriber 10 is logged in to retrieve the advertisement provided by the advertisement client 40 from the database 35, it provides an advertisement screen.

The database 35 according to the present invention stores the personal information of the subscriber 10, the client information of the advertisement client 40, the rules of the game and the contents of the advertisement. The personal information of the subscriber 10 is used to provide the management or prize of the subscriber 10 when the prize is won, and the rules and advertisement contents of the game are provided by the server 30 according to the present invention. It is used when In addition, the information of the advertisement client 40 is used for notifying the advertisement client 40 at the time of winning prizes or for managing the contents of the advertisement.

Advertising client 40 according to the present invention serves to provide the content of the advertisement to be provided, and to give a prize. When the subscriber 10 according to the present invention wins a prize through a campaign (described below), the prize is provided to the subscriber 10 based on the data transferred from the server 30 according to the present invention. .

In the above campaign, as shown in FIG. 3 (c), two screens are provided such that the subscriber 10 according to the present invention is equal to his or her application number (which will be described later in the description of FIG. 2). In the process of selecting one field, that is, ten digits and one digit. However, the subscriber 10 according to the present invention makes a selection without knowing what value each field actually has, that is, what number the field represents. Therefore, the subscriber 10 according to the present invention does not know whether the value selected by the user is the correct value, and at the presentation time, the advertiser 40 can go and check the site. It is for this reason that the concept of the lottery was added to the present invention.

2 is a flowchart of an internet advertisement using a quiz and puzzle game and a prize providing game according to the present invention. 2, the present invention has the following flow.

First step 100: When the subscriber 10 according to the present invention logs in, first, the type of advertisement is selected. In this case, the selection screen is configured according to the number of the advertisement clients 40, and the number can be increased or decreased.

Second step 200: When the type of advertisement is selected, the screen moves to the quiz and puzzle game screen. The subscriber 10 according to the present invention selects and solves a puzzle or a quiz, and an advertisement screen is provided between them.

Third step 300: When the subscriber 10 according to the present invention solves a quiz or solves a puzzle, the application number (described below) and the URL of the advertisement client 40 site are downloaded and the campaign is executed. Move to the screen. This part is similar to the concept of lottery. The subscriber 10 according to the present invention can select a field to match the entry number, and an advertisement screen is provided in between. This is the campaign process described above.

The application number is given when the subscriber 10 according to the present invention solves a quiz or solves a puzzle as described above, which is not displayed on the screen but is downloaded to the computer of the subscriber 10. The entry number consists of two digits, and the subscriber 10 selects the tens and ones digits in each field so as to match the entry number in the campaign process.

Fourth Step 400: Campaign Result When the subscriber 10 according to the present invention wins, it is not displayed on the screen and is stored in the database 35 according to the present invention. In addition, the server 30 according to the present invention transmits the information of the subscriber 10 and the winning facts, the data of the prizes to be posted to the advertisement client 40.

Fifth step 410: The advertisement client 40 receives the above data, and accordingly gives a prize to the subscriber (10).

Sixth step 500: In the subscriber 10 according to the present invention, when the selection is finished, the screen moves to the application number and announcement time guide screen, where the application number of the subscriber 10 is confirmed and the presentation time is announced. Tells.

Step 7 (510): When the subscriber 10 completes the confirmation, he / she moves to the logout screen, where the user can choose to return to the menu or exit the page.

Eighth Step 520: The subscriber 10 according to the present invention checks the winning fact by accessing the site of the advertisement client 40 at the announcement time.

3 (a) is a diagram illustrating a web configuration of an advertisement type selection screen among web pages according to the present invention. Referring to FIG. 3 (a), the advertisement type selection screen according to the present invention assumes ten advertisement clients 40, which can be increased or decreased. Also, the composition of the screen may change according to the increase or decrease.

Subscriber 10 according to the present invention can select the desired item from the dual, and if you apply continuously in the login state can be assigned a serial number.

As mentioned above, the number of classes and arrangements can be changed and classified into On-Line and Off-Line.

Figure 3 (b) is a web configuration of the quiz and puzzle providing screen of the web page according to the present invention. Referring to Figure 3 (b), the configuration of the quiz and puzzle providing screen according to the present invention is composed of an advertising screen and a quiz or puzzle part. The configuration of the screen can be changed, and the number of pieces of the puzzle can be determined by the advertisement client 40.

After solving the puzzle or quiz, the subscriber 10 according to the present invention moves to the next page after the application number and the URL of the advertisement client 40 site are downloaded.

3 (c) is a diagram illustrating a web configuration of a campaign screen among web pages according to the present invention. Referring to Figure 3 (c), the configuration of the campaign screen according to the present invention is composed of the advertisement and the selection field, the campaign content or location, the size of the advertisement screen, the text form of the campaign, the coloring, etc., the advertisement client 40 Can decide.

As described above, the subscriber 10 according to the present invention may select a field to match the entry number. In other words, the entry number is a two-digit number, and the subscriber 10 selects one from each field of ten digits and one digit number given on the campaign screen so as to match the entry number. This is called a campaign process, and the subscriber 10 does not know what the actual value of the field he selected is. The subscriber 10 can go to the site of the advertising client 40 to confirm whether or not the presentation time.

3 (d) is a web configuration diagram of a variation of the campaign screen among the web pages according to the present invention. Referring to FIG. 3 (d), the configuration of a variation of the campaign screen according to the present invention includes an advertisement and a selection field. . In addition, as can be seen from the figure, the configuration of the selection field can be modified as much. Therefore, as described above, the subscriber 10 according to the present invention does not know the actual value of the field selected by the subscriber.

Figure 3 (e) is a web configuration diagram of the application number and announcement time guide screen of the web page according to the present invention. Referring to Figure 3 (e), the configuration of the application number and announcement time guide screen according to the present invention consists of an advertisement screen and a guide. As described above, the size or layout of the screen may be determined by the advertisement client 40.

This screen confirms the entry number of the subscriber 10 according to the present invention, and informs the announcement time.

3 (f) is a web configuration diagram of a logout screen among web pages according to the present invention. Referring to FIG. 3 (f), the logout screen according to the present invention includes an advertisement and a selection button. As described above, the advertisement client 40 may change the layout of the screen, and the subscriber 10 according to the present invention may select to return to the member menu or leave the site.

3 (g) is a web configuration diagram of an advertisement library according to the present invention. Referring to FIG. 3 (g), the user 10 may select an advertisement that he / she wants in an advertisement library in which advertisements are classified by product, service name, company name, model, type, etc., for the advertisement configured on the website according to the present invention. You can also choose to watch.

Application examples of the Internet advertising method according to the present invention are as follows.

First, it is possible to secure a fixed customer by granting additional application opportunities only to the subscriber 10 who accesses every day. For example, a monthly visitor may receive two additional entry opportunities on a daily and monthly basis, and a quarterly visitor may grant three additional entry opportunities on a daily, monthly, and quarterly basis. to be.

Secondly, a scheme may be adopted in which the accessor directly participates in the winner's draw. In this case, a separate menu is loaded.

Third, through the unique screen configuration can be delivered to the subscriber 10 according to the present invention accurate product knowledge and cause interest. For example, you might want to reposition the screen after a certain amount of time, or use a jigsaw puzzle.

Fourthly, when a plurality of subscribers 10 apply in the connected state, participation of clubs or family units can be induced by assigning serial numbers to the application numbers. In other words, if three family members apply at the same time, the application number is 72, 73, 74.

Fifth, the advertisement client 40 according to the present invention can be given a function to select the width of the applicant according to the nature of the goods or services to be provided. For example, only housewives, or adults only. Through this, Target Marketing effect can be obtained.

As described above, the present invention aims to increase the number of visits to the site and the time for viewing the advertisement by providing the subscriber with fun and novelty, thereby increasing the effectiveness of the advertisement.

In particular, it provides fun to subscribers by providing prizes in the form of puzzle games and lottery concepts, and induces subscribers to see more advertisements by releasing the winning results only after a certain period of time. As a double advertisement effect can be expected.

In addition, since the advertisement client provides the prizes, there is no burden on the advertising site administrator, which is suitable for small businesses.

While the preferred embodiments of the present invention have been described using specific terms, such descriptions are for illustrative purposes only, and it is understood that various changes and modifications may be made without departing from the spirit and scope of the following claims. Should be done.

Claims (5)

Internet advertisement method that is executed under the environment where the client system of the user and the advertisement providing server system are connected through the Internet. Connecting the user to the advertisement providing server; Displaying an advertisement screen on the user's client system from the advertisement providing server system; Downloading the application number when the user solves the request on the advertisement screen; Applying for an advertisement giveaway event by selecting a number that the user considers to be a number that matches the entry number; And Internet winning method comprising the step of displaying the winning result for the entry of the advertising prize event. The method of claim 1, wherein the advertisement screen includes a screen including a puzzle game or a quiz, and the request is to solve a puzzle game or a quiz. The internet advertisement method of claim 1, wherein the application number includes a homepage address of an advertiser corresponding to the advertisement screen. The internet advertising method of claim 1, wherein the result of the winning of the advertisement prize event is displayed on a homepage of the advertiser at a time determined by the advertiser. According to claim 1, In the step of displaying an advertisement screen from the advertisement providing server system on the client system of the user, the advertisement screen is classified by category, the user wants to see among the ads classified by category Internet advertising method characterized in that the advertisement can be selected.