KR20020029534A - Method of Providing Synchronously Free Telephone and Advertisement in the Internet - Google Patents

Abstract

PURPOSE: A concurrent free phone call and advertisement providing method on the Internet is provide d to support free phone call when a user selects a banner advertisement in displayed advertisements. CONSTITUTION: The method consists of many Internet users, many companies, free phone call service and a server. The server gets information of users and stores it in DB according to the interest(s1). The server also gets information of companies and stores it in DB according to the type of business(s2), the type of products and the type of advertisements. There are two types of banner advertisements. One is for list and the other is for advertisement. If the user selects free phone call service(s6), the banner advertisement for list is displayed(s7). When the user selects an advertisement(s8), free phone call window is displayed(s9) and the user can make a phone call(s11). After phone call, the user can get information by clicking a banner advertisement. The user can also use Internet shopping using the advertisement(s12).

Description

How to Simultaneously Provide Free Telephone and Advertisement on the Internet {Method of Providing Synchronously Free Telephone and Advertisement in the Internet}

The present invention relates to a method of simultaneously providing a free telephone call and an advertisement on the Internet, and in particular, provides a banner advertisement classified by a member based on data of interest. Click on one of the toll-free submenus (currently three types-domestic / international / cell phone). Banners based on member's interest data. On a page where only a number of ads are displayed, click one (hereinafter, free). The telephone selection window). The present invention relates to a method of simultaneously providing free telephone calls and advertisements on the Internet to provide free telephone service. In addition, the free phone selection window provides corporate videos and homepages of interest at the same time, saving users the trouble of launching other browsers and moving to the video providing home page.

The present invention relates to a method of simultaneously providing toll-free calls and advertisements on the Internet. In particular, a banner advertisement of interest is categorized to display only the banner advertisements of the members interested in the toll-free call and to select a banner advertisement. The present invention relates to a method for simultaneously providing free calls and advertisements on the Internet, which displays a window for selecting a call (hereinafter referred to as a free call selection window) to provide a free call service.

The method of advertising on the Internet was initially to simply display text or banners. However, in recent years, a lot of advances have been made, such as providing cyber money to replace prizes or cash when a series of quizzes or banners are clicked. I'm trying to improve.

Advertising on the Internet can be done by paying high advertising costs to popular sites with a large number of members, displaying advertising in the form of banners, displaying icons that represent only corporate images for image ads, and displaying ads on parts of the screen. Click to see how to offer cyber money or giveaways.

However, most of the above-described advertising methods are passive, and there is a problem in that the user cannot highlight the image of the advertisement by advertising on a site necessary for life in an active position, and many banner advertisements are ignored. to be.

On the other hand, there is a method for performing an advertisement using a web phone, the configuration for making a call to a general phone or a mobile phone in a general web phone, as shown in Figure 1, the web phone user 11 and the Internet network 12 And a gateway 13, a management server 14, and a switch 15.

Therefore, the operation in the case of making a call from a web phone to a regular phone or a mobile phone will be described. First, the web phone subscriber 11 executes a program for providing a web phone service or a management server 14 for providing a web phone service. After accessing the home page, the telephone number of the receiver sent from the calling party is sent to the gateway 13.

Then, the gateway 13 checks the authentication code assigned by the user, takes a phone number to which the user wants to connect, and delivers the advertisement contents to the caller's web phone.

In addition, the gateway 13 sends a signal to the exchange 15 of the receiving side in order to make a local call to the corresponding telephone number, and the exchange 15 of the receiver receiving the recipient telephone number is received by the receiver. Determine if it is possible and generate a dial tone.

Accordingly, the dial tone generated by the exchange 15 at the receiver side is transmitted to the gateway 13 again, and the call number and the database are received when there is a dial tone in the available state indicating that a call signal is being sent to the receiver telephone. After confirming the member information recorded in the information, the dial tone is transmitted to the caller's PC (personal computer) as an advertisement stored in the database.

At this time, when the response signal of the receiver side is transmitted from the exchange 15 of the receiver side or the termination signal is transmitted at the sender side, the advertisement ring tone is stopped. This is the time that the caller is waiting for the other party's response, so it is necessary to listen to the advertisement in order to check the call connection state without interrupting the call, so that the maximum time can be utilized to maximize the waiting time.

By the way, these free web phone services also get the revenue through advertising, but it must be advertised between 3 seconds and 10 seconds and the advertising revenue for the time is not so large that it is difficult to manage. It is difficult to take a long time because it gives inconvenience to the subscriber.

In order to solve the above-mentioned disadvantages or problems, the present invention categorizes banner advertisements of which members are interested, and displays only the banner advertisements of interests of members during free calls, and displays a free telephone window when the corresponding banner advertisement is selected. By providing a free phone service, instead of passively watching videos provided by server administrators on the Web, members who use the toll-free phone actively select ad banners for the advertising companies or products they are interested in This allows you to maximize the effectiveness of your advertising, for that purpose.

In addition, the present invention provides a multi-dimensional video, a homepage and a banner advertisement by providing a homepage of an advertisement company as well as providing a video advertisement of a unilateral advertising company through the toll-free telephone window, thereby maximizing the advertisement effect and purchasing a product or service. To improve the sales of advertising companies, such as, the purpose is.

In addition, the present invention collects and analyzes the information provided by the member through the free telephone window, by providing the analysis data to the advertising company to secure more advertising companies to provide a high-quality Internet free telephone service and to analyze the data The purpose of this study is to identify member's interest information and attract many members, and to analyze consumption tendency to suggest more active and faster communication between consumers and companies, and to suggest consumer reactions and problem solving methods.

1 is a block diagram showing a configuration for a conventional web phone service.

2 is a block diagram showing a configuration for simultaneously providing a free telephone call and advertisement in the Internet according to an embodiment of the present invention.

3 is a flowchart illustrating a method of simultaneously providing a free telephone call and an advertisement in the Internet according to an exemplary embodiment of the present invention.

Explanation of symbols on the main parts of the drawings

21-1 to 21-p: Internet users

22-1 to 22-q: Advertisers

23: phone and ad serving server

According to an embodiment of the present invention, a method for simultaneously providing a free phone call and an advertisement in the Internet according to an embodiment of the present invention receives personal information, receives personal information, classifies the information by interest advertisement information, and registers it in a member information database. Process; Receiving the advertisement information after detecting an advertisement registration request request, classifying the advertisement by industry, product, and banner advertisement, and classifying the corresponding banner advertisement by the interest advertisement information and registering the advertisement information in the advertisement information database; Detecting a member access request and receiving an ID and password to check whether the member is a legitimate member and displaying a free telephone selection window; After detecting the member free telephone service selection, checking the advertisement information of interest and reading and displaying the banner advertisements for the list corresponding to the advertisement information of interest; And after detecting the selection of the banner advertisement for the list, reading advertisement information corresponding to the selected banner advertisement for the list and displaying a free telephone window. Here, the banner advertisement is made of a banner advertisement list for each of the advertisement information of interest, and the list banner advertisement that connects to the toll-free window when a member clicks, and the banner advertisement for advertisement in the form of a desired banner of an advertisement company. The frame of the phone window is characterized by consisting of a video of the desired form of the advertising company or announcements video ads, free phone calls, banner advertisements for advertising and the homepage of the advertising company.

Alternatively, the method for simultaneously providing free calls and advertisements on the Internet according to an embodiment of the present invention further includes a step of automatically accessing a gateway and performing a phone call after detecting a member's phone call request. do.

In another embodiment, the method for simultaneously providing free calls and advertisements on the Internet according to an embodiment of the present invention detects a home shopping or service request of a member after the telephone connection and connects the home shopping or service providing window of an advertisement company to provide home shopping or services. Characterized in that it further comprises a process to receive.

The present invention is based on Voice over Internet Protocol (VoIP), which allows Internet subscribers to make phone calls with the other party on the web free of charge and at the same time passively watch the videos provided by the server administrator on the web. Allows members who use the toll-free phone to actively select and view advertising banners for the advertising companies or products they are interested in.

In addition, the present invention provides detailed and diverse information to members by providing a homepage of an advertising company at the bottom of a free telephone as well as providing a video advertisement of a unilateral advertising company. In addition, by presenting multi-dimensional video, homepage and banner advertisements away from the conventional one-dimensional video advertisement, it is possible to improve not only the advertising effect but also the sales of ultimate advertising companies such as product purchases and services. The win-win effect between the call and the advertisement providing server can be obtained.

In addition, the present invention can lead to a high-quality Internet toll-free service by securing more advertising companies and at the same time can induce a large number of subscriptions, can maximize the advertising and advertising effect of the prototype at a low cost, inquiries, consultation, It is possible to get a quick result by making a reservation call and reflecting opinions on a toll-free phone at the same time.By providing free internet phone service through two-way communication, more active and quick communication between consumers and companies, customer reaction and problem solving method, etc. Can present

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. Many specific details, such as specific process flows, are set forth in the following description and accompanying drawings to provide a more general understanding of the invention. It will be apparent to those skilled in the art that the present invention may be practiced without these specific details. In addition, detailed description of well-known functions and configurations that may unnecessarily obscure the subject matter of the present invention will be omitted.

According to an embodiment of the present invention, a configuration for simultaneously providing a free telephone call and an advertisement in the Internet may include a plurality of Internet users 21-1 to 21-p and a plurality of advertisement companies 22-1. 22-q), and a telephone and advertisement providing server 23 which simultaneously provides a free telephone service and advertisements of the corresponding advertising companies 22-1 to 22-q. 23) receives a personal information request from the corresponding Internet users (21-1 ~ 21-p), receives the personal information and classifies it by the advertising information of interest and registers it in the member information database, and the corresponding advertising company (22-1 ~) 22-q) after receiving a request for registration of advertisement registration, receives advertisement information, categorizes by industry, product, and banner advertisement, and classifies the banner advertisement by the advertisement information of interest and registers in the advertisement information database.After detecting the member access request from the users 21-1 to 21-p, the user receives the ID and password, checks whether the user is a valid member, and displays the toll-free telephone selection window. After detecting the selection, it checks the advertisement information of interest and displays and displays the banner advertisements for the list corresponding to the advertisement information of interest. After detecting the selection of the banner advertisement for the list, the advertisement corresponding to the banner advertisement for the selected list is detected. It reads the information and displays a free phone window.

A method of simultaneously providing a free telephone call and an advertisement in the Internet according to an embodiment of the present invention will be described with reference to the flowchart of FIG. 3.

First, when any Internet user 21-1 to 21-p or an advertisement company 22-1 to 22-q accesses the telephone and advertisement providing server 23, the telephone and advertisement providing server 23 is provided. Detects a connection from an Internet user (21-1 to 21-p) or an advertiser (22-1 to 22-q) and then provides general information about phone and ad serving, such as server brief information, toll-free phone information, and advertisements. It displays the main homepage, including information, membership, member access, and advertisement registration. Here, the general information of the corresponding main homepage allows to search and view even without registering.

In addition, when the Internet users 21-1 to 21-p click on a member registration of the main homepage, the telephone and advertisement providing server 23 of each of the Internet users 21-1 to 21-p. After detecting a request for membership, an information input window containing an application for registration is displayed.

Accordingly, the Internet users 21-1 to 21-p may use personal information, name, address, social security number, and advertisement of interest (for example, an advertisement company or product of interest, or advertisement of interest) in the subscription application. If the user clicks on the subscription request after recording the information, the telephone and advertisement providing server 23 detects the subscription request request of each of the Internet users 21-1 to 21-p, and then records the personal information. Checks the advertisement information of interest and classifies each individual information by the corresponding advertisement information and registers it in the member information database (step S1). Here, the member information database classifies and stores each member's personal information by interest advertisement information.

In addition, when the advertisement companies 22-1 to 22-q click the advertisement registration on the main homepage, the telephone and the advertisement providing server 23 of the respective advertisement companies 22-1 to 22-q After detecting an advertisement registration request, an information input window for displaying an advertisement information is displayed.

Accordingly, the advertisement companies 22-1 to 22-q record their respective advertisement information in the corresponding advertisement information input window, that is, information such as a business type, a product, a banner advertisement, a video advertisement, and a homepage, and then click the advertisement registration request. Then, the phone and the advertisement providing server 23 detects the advertisement registration request request of each of the advertising companies 22-1 to 22-q, and then the information of the industry, product and banner advertisement in each recorded advertisement information. It checks, and classifies each advertisement information by industry, product, and banner advertisements, and classifies banner advertisements by interest advertisement information of members and registers them in the advertisement information database (step S2).

At this time, the banner advertisement can be divided into two types. The image of each advertisement company (22-1 to 22-q) is used to create a banner advertisement list for each member's interest advertisement information and is free when the member clicks. It can be divided into a banner advertisement for a list which is connected to a telephone window and a banner advertisement for each advertisement company (22-1 to 22-q) showing products, new products, and articles related to the advertisement.

In addition, the advertisement information database classifies and stores the banner advertisements for the list of the advertisement companies 22-1 to 22-q according to the advertisement information of the interests of the members, and also classifies and stores the advertisement information for each industry, product and banner advertisement. That is, when a member selects a desired telephone service to use a toll-free telephone, the member can read and display a list of banner advertisements corresponding to the interested advertisement information of the member, and the member can display the banner for the displayed list. Selecting one of the advertisements causes the toll-free window to be displayed by reading the advertisement information corresponding to the banner advertisement for the selected list.

For example, the frame of the toll-free window includes video ads, toll-free calls, banner ads for ads, homepage, etc. The video ad is displayed on the top right of the page, and the toll free phone It is displayed, the banner advertisements for the advertisements are displayed on the upper left side of the page, and the homepage is displayed on the entire bottom.

Then, when any Internet user 21-1 to 21-p accesses the telephone and advertisement providing server 23, inputs an ID and password, and clicks member access in the main homepage, the telephone and advertisement The providing server 23 detects the member access request of the corresponding Internet user 21-1 to 21-p, and then checks whether the corresponding input ID and password are the member ID and password registered in the member information database. That is, it is confirmed whether or not a legitimate member (step S3).

At this time, if the member is not a legitimate member in the third step (S3), that is, if the input ID and password is not the member ID and password registered in the member information database, the telephone and advertisement providing server 23 In step S4, an error message indicating that the user is not a valid member is notified (step S4).

In the third step (S3), if the member is a legitimate member, that is, if the input ID and password are the member ID and password registered in the member information database, the telephone and advertisement providing server 23 provides the member. Display a welcome message and display a free telephone selection window for selecting a free telephone service (step S5).

Therefore, in order to use the toll-free telephone, the user selects one of the four menus to be used from the free telephone sub-menus such as local call, long distance call, international call, and mobile phone, which are displayed after clicking the free call selection window. When clicked, the telephone and advertisement providing server 23 detects the member's free telephone service selection (step S6) and checks the interested advertisement information of the member from the member information database.

The telephone and advertisement providing server 23 reads and displays the list banner advertisements corresponding to the identified interest advertisement information from the advertisement information database (step S7). In other words, rather than passively viewing banner advertisements provided by server administrators on the web, members can actively view banner advertisements corresponding to the companies or products they are interested in and actively select one banner advertisement. .

Accordingly, when the member selects one list banner advertisement among the displayed list banner advertisements, the telephone and advertisement providing server 23 detects the selection of the corresponding banner advertisement for the list (step S8). The advertisement information corresponding to the selected list banner advertisement, that is, a business type, a product, a banner advertisement, a video advertisement, and a homepage, is read from the advertisement information database to include a video advertisement, a free telephone call, an advertisement banner advertisement, a homepage, and the like. The toll-free window is displayed (step S9).

At this time, the video advertisement displays a video or an announcement of the type desired by the advertisement company 22-1 to 22-q selected by the member, that is, the member is not passively provided by the server administrator on the web. It is provided by an active choice of.

In addition, when the toll-free telephone calls for a telephone call by inputting a call number, the telephone and advertisement providing server 23 detects the member's telephone call request (step S10) and is automatically connected to the gateway to connect to the public line telephone network. It allows you to make a phone call by calling the called number, and the cost of the phone call is free in exchange for actively watching the advertisements of the advertisement companies 22-1 to 22-q (step S11).

In addition, the banner advertisements for the advertisement are all in the form of banner desired by the advertisers 22-1 to 22-q in the telephone and the advertisement providing server 23, that is, products, new products, and articles related to the advertisement. The homepage is provided as the basic screen of the toll-free window and is not changeable until the call is connected.

Then, after the telephone connection, the member can obtain information by clicking the banner advertisements for advertisement, or search and view information on the homepage. When there is a request for home shopping or service in relation to product information and service information, the telephone and The advertisement providing server 23 detects a member's home shopping or service request (step S12) and allows the member to perform home shopping and also allows the member to be provided with the home shopping of the advertisement company 22-1 to 22-q. Or it is connected directly to the service providing window (step S13).

Meanwhile, the member's interest is analyzed by analyzing the banner advertisements for the list and the banner advertisements that the members clicked on, and the home shopping or service provided by accessing the home shopping or service providing window of the advertisement companies 22-1 to 22-q. By upgrading to advertising information, members can be provided with more interesting information in the future, and analyze the consumption tendency and provide information to similar related companies.

In addition, the corresponding information is counted by counting the number of clicks on the advertisement banner advertisements, the number of clicks on the advertisement banner advertisements, the number of accesses to the home shopping or service providing window of the advertisement companies 22-1 to 22-q, and the like. Provide it to the vendor (22-1 to 22-q) for use in marketing materials.

As described above, by categorizing the banner ads of interest by the present invention by displaying only the banner advertisements of the interest of the member at the time of toll-free call and display the toll-free window when the corresponding banner advertisement is selected to provide a free phone service Rather than passively watching videos served by server administrators on the web, members of those toll-free phones can actively select and view ad banners for advertisers or products they normally care about. You can.

In addition, the present invention not only provides a one-sided advertising company's video advertisement through a free telephone window, but also provides an advertisement company's homepage, thereby maximizing the advertisement effect and purchasing a product by presenting a multi-dimensional video, homepage, and banner advertisement. It can improve the sales of advertisement companies such as services.

In addition, by collecting and analyzing the information provided by the member through the free telephone window according to the present invention, the analysis data can be provided to the advertising companies to secure more advertising companies to provide high quality internet free telephone service and analysis data By understanding the member's interest information, it can induce a lot of membership and analyze the consumption tendency to suggest more active and faster communication between the consumer and the company, and the reaction of the consumer and the solution of the problem.

Claims (4)

Receiving the personal information after detecting the membership registration request, classifying the information by interest advertisement information and registering the registration information in a member information database; Receiving the advertisement information after detecting an advertisement registration request request, classifying the advertisement by industry, product, and banner advertisement, and classifying the corresponding banner advertisement by the interest advertisement information and registering the advertisement information in the advertisement information database; Detecting a member access request and receiving an ID and password to check whether the member is a legitimate member and displaying a free telephone selection window; After detecting the member free telephone service selection, checking the advertisement information of interest and reading and displaying the banner advertisements for the list corresponding to the advertisement information of interest; And detecting a selection of the banner advertisement for the list and reading the advertisement information corresponding to the selected banner advertisement for the list and displaying a toll-free window. The method of claim 1, The banner advertisement is composed of a banner advertisement for a list that creates a banner advertisement list for each of the advertisement information of interest and connects to the toll-free window when a member clicks, and a banner advertisement for advertisement in the form of a desired banner of an advertisement company. The frame is a method of providing free calls and advertisements simultaneously on the Internet, which is composed of a video of a desired form of an advertisement or an announcement of a video advertisement, a free telephone call, an advertisement banner advertisement, and a homepage of an advertisement company. The method of claim 1, The method further comprises the step of automatically connecting to the gateway to detect the telephone call request of the member to perform a telephone call. The method of claim 3, Detecting a home shopping or service request of the member after the telephone connection, and connecting to the home shopping or service providing window of the advertising company so that the home shopping or service is provided. .