KR20020012648A - Advertising method through web-phone based on internet - Google Patents

Abstract

PURPOSE: An internet phone advertisement method is provided to perform various types of advertisements on an internet phone, specially to induce a user to correctly input data and send a survey questionnaire or an advertisement based on the input data so that it can maximize an advertisement effect. CONSTITUTION: The method comprises steps of a service operator extracting request elements of an advertiser(200), the service operator searching for members corresponding to the advertiser request(201), the operator sending the advertisement via an e-mail when the member makes an access to the service system(202), the operator determining if the user clicks on and browses the advertisement(203), the operator notifying a main server of the member to click on the advertisement(204), the main server accumulating corresponding cyber money for the member by using a member management database, a lottery management database, an accumulation database, and a push data server(205), and the main server periodically notifying the member of the current state of the accumulated cyber money(206).

Description

Advertising method through web-phone based on internet}

The present invention relates to an advertisement technique using a web phone on the Internet, and more particularly, a technique capable of operating a website that can increase profitability by performing advertisements of various techniques using a web phone, which is an internet-based telephone service. It is to provide.

In recent years, as the communication environment in which the Internet is operated has been improved, and the communication speed has been greatly increased, various sites that perform telephone services, which have been performed through wired and wireless, have existed.

Such a telephone service is generally called a web-phone and is generally used to access a website operated on the Internet.

Conventionally, various advertising techniques on the Internet have been developed. For example, methods such as sending of company and product advertisements, sending questionnaires, and providing prizes to increase the survey and advertisement viewing rate have been performed through e-mail.

However, the conventional one-sided advertisements using the electronic mail have a problem in that the reading rate is extremely low because the user does not want the e-mail, so the advertisement effect is insignificant. In addition, various advertisement techniques such as banner advertisements on websites also have very low browsing and purchasing rates.

Therefore, in the related art, the discontinuity caused by randomly sending advertisements online without advertisement data suitable for appeal targets was large, and target marketing was not made, and thus the advertising efficiency was extremely insignificant.

In addition, most sites requiring membership registration have a problem in that the accuracy of input of data that is data of various advertisements and completeness of input are low due to the insignificant value of the service provided.

The present invention has been made in view of the problems of advertising on the Internet from the prior art, and the object of the present invention is to provide a new advertising technique having a high reading rate and a high indication of purchase intention in connection with a web phone service that is generalized. do.

1 is an explanatory diagram of hardware configuration showing practical operation of an advertisement technique using a web phone on the Internet of the present invention.

2 is an exemplary configuration diagram of an entire system of an advertisement technique using a web phone on the Internet of the present invention.

3 is a flowchart illustrating a service process of an advertisement technique using a web phone on the Internet of the present invention.

4 is a flow chart illustrating a process for performing on-demand advertising in an advertising technique using a web phone on the Internet of the present invention.

5 is a flowchart of a survey service realized in an advertisement technique using a web phone on the Internet of the present invention.

Fig. 6 is a flowchart showing a prize drawing process realized in an advertisement technique using a web phone on the Internet of the present invention.

Explanation of symbols on the main parts of the drawings

1: main server

2: client sub

20: Website

The effect or purpose of the advertising technique using the web phone on the Internet of the present invention is limited to the user who uses the web phone, so that users who connect for the purpose of reducing the phone costs are more lenient to some advertisements and surveys. It is to provide new advertising techniques that are designed and operated.

Another object of the advertising technique using a web phone on the Internet of the present invention is that the web phone user is always connected to the Internet (I) in real time, taking into account that accurate data when using a web phone with economic value to the user By inputting and inputting the data and surveys can be performed through the connected high-speed network at any time to maximize the efficiency of the advertising,

In addition, by providing various economic usefulness and value, it provides a technique that can further increase the efficiency of advertising.

Advertising technique using a web phone on the Internet of the present invention having the above object;

A main server of an operator, a client sub of a main server connection through a user's Internet, a web phone site performing a web phone service of the main server or a separate server, and a corresponding telecommunication service;

The main server includes a member database, an advertisement database, a lottery database, and a reserve database, each of which separates the main server from the main advertising server to operate the advertisement database, and provides a push server for providing an advertisement / survey. So

The client server of the user of the main server and the individual web phone is characterized in that the data connection to the web phone site and / or via the Internet to perform the advertising service.

The configuration and operation effects of the advertising technique using a web phone on the Internet of the present invention will be described in more detail with accompanying drawings.

1 is a diagram showing the hardware configuration showing the actual operation of the advertising technique using a web phone on the Internet of the present invention, FIG. 2 is an exemplary configuration diagram of the entire system of the advertising technique using a web phone on the Internet of the present invention. 4 is a flow chart showing a process of an advertisement technique using a web phone on the Internet of the present invention, Figure 4 is a flow chart showing a process for performing on-demand advertising in the advertising technique using a web phone on the Internet of the present invention, Figure 5 is a flow chart of the present invention Flow chart of the survey service realized by the advertising technique using a web phone on the Internet, FIG. 6 is a flowchart showing the prize lottery process realized by the advertising technique using a web phone on the Internet of the present invention.

The advertisement technique using a web phone on the Internet of the present invention is characterized by using a web phone operated on the Internet as its main advertising medium.

As shown in FIG. 1,

Advertising technique using a web phone on the Internet of the present invention is preferably operated by a company that performs a typical web phone service, and may also be operated separately from such a web phone service company.

In the present invention, high speed communication networks are widely used in recent years, and those who want to use a web phone are mostly subscribed to such high speed communication networks rather than modems, so they are always connected to the Internet (I) in real time. It is.

In other words, it is possible to maximize the efficiency of advertising by inducing the input of accurate data when using the web phone that the economic value of the user is using, and performing advertisements and surveys at any time through the connected high-speed communication network. Based on usability.

The operator who wants to operate the advertising method of the present invention in business to build his own main server (1),

The user 10 of the web phone configures the client sub 2 which is his personal computer or the like connected to the main server 1 through the Internet I.

In addition, the web phone site 20 performing the web phone service performs the web phone telephony communication service (P) along the normal PSTN line, and the web phone site 20 exists in the main server 1 and is driven together or is a separate server. It may be serviced by (not shown) and data may be connected to the main server 1 via the Internet (I).

As the main server 1 is shown in more detail in FIG.

It is provided with a member database (MD) as a data storage area or a separate server to be advertised, and collects the advertisement data to be pushed and sent to perform an advertising technique using a web phone on the Internet of the present invention based on the member database (MD). The advertisement database AD, the lottery database SD storing the lottery related data, and the reserve database CD are provided as respective database areas. More preferably, a living information database (ID) is provided to provide various living information together with the following services.

More preferably, in order to drive the lottery database (SD), a lot of arithmetic operations must be performed with the control program. Therefore, the lottery server 40 for lottery is preferably provided separately.

For this reason, it has a separate advertisement server 50 for operating the advertising database (AD), it is configured to include a push server 60 for providing a push for advertising / survey.

So as this hardware configuration,

The main server 1 is provided with a member database (MD), advertising database (AD), lottery database (SD), reserve database (CD) as each database area or a separate lottery server 40, advertising server 50 , It will be driven in conjunction with the push server (60).

The main server 1 and the client sub 2 of the user of the individual web phone are connected to data via the Internet phone I and / or via the web phone site 20.

Detailed advertising techniques performed based on the advertising technique using a web phone on the Internet of the present invention having the above-described configuration will be described below with reference to FIG.

When the user registers by accessing the web phone site 20 (100), specific data such as occupation, age, residence, hobby, etc. according to the membership registration is stored in the member database (MD) and becomes basic data. In this case, the web phone user inputs relatively accurate data into the member database MD in anticipation of being able to use a conventionally-paid phone for free and providing improved services in the future. Based on this input member database (MD)

The main server 1 controls the member database (MD), the advertising database (AD), the lottery database (SD), the reserve database (CD) in conjunction with the separate lottery server 40, the advertising server 50, push The program is controlled in conjunction with the server 60 for each user 10 as a member of the various life information 101, personalized advertisement 102 in accordance with the basic data of the member, and push and service combined with the survey (103) ) At the same time to send or send to the member, and performs the service to notify the lottery lottery details described later (405) routine.

More preferably, prizes for the user 10 sent and sent out of the living information 101, the customized advertisement 102 in accordance with the basic data of the member, and the push service 103 that combines the advertisement and the survey Registration and use is terminated by performing the lottery and winner announcement 104.

4 illustrates a customized advertisement technique in the advertisement technique using a web phone on the Internet of the present invention.

Advertisers will have appealing requirements specific to their product or service. Therefore, the operator extracts items for the advertiser's requirements (200).

A member matching the extracted item is found in the member database MD (201), and an advertisement such as an advertisement provided by an advertiser is transmitted using an e-mail or the like (202).

It is determined in step 203 whether the user 10 clicks on the advertisement for this advertisement, and the user 10 who clicks on the advertisement is notified to the main server 1 (204). Accordingly, the main server 1 in the lottery database (SD), the reserve database (CD) linked with the member database (MD) and the lottery server 40 for driving, the user for the push server (60) To perform the program to accumulate the cyber money (205), and also to perform the service to notify the status of the earned cyber money periodically (206).

5 is a process for performing a survey.

Also investigate the survey characteristics of the survey client (300),

The distribution area for the user 10 of the questionnaire to be distributed is determined (301), and a user (10), which is a suitable member, is extracted from the member database (MD) (302), and the questionnaire when the web phone site 20 is accessed Push transmission (303).

It is determined whether there is a reply to the question (304), generates a code to draw a prize (305), and transmits the draw code to the user 10 again (306).

FIG. 6 illustrates a process of actually drawing and sending prizes based on the data of FIG. 5.

Analyze the survey contents and member database (MD) (400),

When it is determined that it is time to draw a lottery code according to a questionnaire reply of a certain criterion or more (401), randomly lottery among the actual questionnaire responder (402), the winner information is stored (403).

The winner information is displayed and announced on the corresponding web phone site 20 or a separate member site (404), and it is possible to check the fact when the winning member is connected (405), thereby completing the work online. After that, you can send the prize offline.

Therefore, the advertisement technique using a web phone on the Internet of the present invention can build a member database having a specific appeal target, rather than the conventional unspecified member data, and can maximize the reading rate and the reply rate by providing advertisements and surveys based thereon. Therefore, the advertisement effect can be increased.

In addition, it is possible to create a profit model that maximizes the advertising revenue by increasing the participation of such users by providing additional prizes and the accumulation of cyber money.

As described above, the advertisement technique using a web phone on the Internet of the present invention performs advertisements and surveys based on member information useful in providing a particular economic service as in the conventional method, and views such advertisements and surveys. And by providing additional events that increase the reply rate, it is possible to enhance advertising effects and provide a model that can generate revenue.

Claims (5)

The main server 1 of the operator, the client sub 2 of the main server 1 connection through the Internet I of the user 10, the web phone site of the web server service performing the main server 1 to the separate server ( 20) and perform telephony services accordingly; The main server 1 is a separate to the main server for operating the advertising database (AD) to the member database (MD), advertising database (AD), lottery database (SD), reserve database (CD) to each database area (1) an integrated ad server 50, with a push server 60 for providing an advertisement / survey push The client server 2 of the user of the main server 1 and the individual web phone is connected to and / or via the web phone site 20 via the Internet I to perform a web phone on the Internet. Advertising technique using. The method of claim 1, The member registration of the service based on the advertising technique using the web phone on the Internet is connected to the web phone site 20 to register the member 100, detailed data such as occupation, age, place of residence, hobby, etc. (MD) save it, Based on the member database (MD), the main server (1) is linked to the member database (MD), advertising database (AD), lottery database (SD), reserve database (CD) or separate lottery server (40) ), The program is controlled in conjunction with the ad server 50, the push server 60, to the user 10, each member, a variety of life information 101, the customized advertisement 102 and the advertisement in accordance with the basic data of the member Advertising method using a web phone on the Internet, characterized in that simultaneously sending or sending a push service (103) serving as a survey. The method of claim 1, Customized advertisement technique of the service based on the advertisement technique using a web phone on the Internet; Extraction of items for the requirements of the advertiser of the operator (200). The member corresponding to the extracted item is selected from the member database (MD) (201), the advertisement provided by the advertiser is sent out when the related member is connected using e-mail or the like 202, Determination (203) of whether or not the user 10 clicks on the advertisement for the advertisement (notification 204) to the main server (1) of the user (10) who clicked on the advertisement; Lottery database (SD) linked to the member database (MD), the reserve database (CD) and the lottery server 40 for driving the same, as a server 60 for push (60) to accumulate cyber money to the user 10 ( 205) an advertisement technique using a web phone on the Internet, comprising a process of performing a program and performing a service of notifying the status of the periodically accumulated cyber money (206). The method of claim 1, The process of performing a survey of a service based on an advertising technique using a web phone on the Internet; Survey characteristics survey of the survey client (300), Distribution area determination (301) for the user (10) of the survey to be distributed, Extraction (302) of a user (10) who is a suitable member from the member database (MD); Push the questionnaire when connecting to the web site 20, 303, Judgment 304 of whether there is a reply to the questionnaire, Generate a code for the prize draw (305), Advertising method using a web phone on the Internet, characterized in that the generated code is transmitted to the user (10). The method of claim 1, The process of performing a survey of a service based on an advertising technique using a web phone on the Internet; Survey contents and analysis of member database (MD) (400), Lottery code accumulates according to the survey response above a certain criterion is determined at the time of lottery (401), A random draw of the actual survey respondents (402), Storage of winner information (403), Announcement (404) of the winner information on the corresponding web site (20) or a separate member site, Confirmation of the winning fact at the time of access of the winning member (405); Advertising technique using a web phone on the Internet, characterized in that for performing online work.