KR20020028349A - Bidirectional advertising system and method by using the internet - Google Patents

Abstract

PURPOSE: An interactive advertisement service system and method is provided to offer an interactive advertisement service to a client or a mobile client, to induce a concentration of a specific advertisement, and to measure a concentration rate. CONSTITUTION: The system comprises a group of clients(102), a group of mobile clients(104), a base station(106), a mobile relay station(108), the internet(110), a group of value added service systems(112), and an advertisement server system(114). Each client(102) accesses the value added service systems(112) via the internet(110), requests value added services such as a VOD, an AOD or a free internet phone service, requests a transmission of an interactive advertisement to the server(114) by using access data, e.g. an IP address or a port number, and receives incentives for using the value added services by making an answer to a question inserted in the advertisement. The mobile clients(104), e.g. a cellular phone or a PDA, have the same functions as the clients(102). The value added service system(112) receives the access data and an advertisement access number from the advertisement server system(114), and transmits them to the clients(102) or the mobile clients(104). The value added service system(112) receives a user access number, the advertisement number, and a question and answer result, stores them at a database, determines if the request service is offered freely to the request clients or mobile clients, and offers a corresponding value added service to the request clients or mobile clients. The advertisement server system(114) converts advertisements, requested by the clients, into interactive advertisements, classifies the interactive advertisements by the value added service, and stores them at a database.

Description

Interactive advertising system using internet and its advertising method {BIDIRECTIONAL ADVERTISING SYSTEM AND METHOD BY USING THE INTERNET}

The present invention relates to a technique for providing an interactive advertisement service using the Internet, and more particularly, to an interactive advertisement using the Internet suitable for providing an interactive advertisement service using the Internet to a client or a mobile client requesting access to an additional service. The present invention relates to an advertising system and an advertising method thereof.

Recently, wireless communication employing wireless Internet access means such as a client (wired Internet access device such as a personal computer) or a mobile client (PCS, PDA, cellular phone, IMT-2000, etc.) using the Internet according to the development of communication and network technology. A number of techniques for providing various additional information to a mobile terminal (for example, video on demand (VOD), audio on demand (AOD), free internet phone service, etc.) are developed one after another to provide commercial services.

In addition, the development of the Internet has led to an expansion of the advertising market using the Internet, and in such an Internet advertisement, a banner advertisement or a video advertisement is constructed and exposed to a service access user (client or mobile client).

On the other hand, in the case of a typical internet advertising technique that exposes a banner advertisement or a video advertisement to a user, since the service provider unilaterally sprays the designated advertisement to the user, the concentration of the visitor to the advertisement is measured or There is a problem that can not be considered at all to increase the concentration.

Accordingly, the present invention has been made to solve the above-mentioned problems of the prior art, by providing a two-way advertising service to the client or mobile client to induce the concentration of a particular advertisement to enhance the concentration of the visitor, the concentration of the visitor to a specific advertisement An object of the present invention is to provide an interactive advertising system using the internet and an advertising method thereof.

In accordance with one aspect of the present invention for achieving the above object, there is provided an interactive advertisement system for providing an interactive advertisement to any client by using the Internet, the method comprising: at least one client having a wired Internet access means; Client group; In response to a request from any client, provide an interactive advertisement to the supplementary service request client via the Internet that provides an incentive available for access to a paid supplementary service, and the query / response result provided from the supplementary service request client. An advertisement delivery system that measures an advertisement concentration based on the advertisement concentration, and transmits the query / response result and the measured advertisement concentration information to an additional service server; And grant the incentive to the arbitrary client based on the query / response result and the measured advertisement concentration information provided from the advertisement delivery system, and make a request to the arbitrary client through the internet based on the incentive. It provides an interactive advertising system using the Internet consisting of a group of additional service system including at least one additional service server for providing an additional service.

The present invention according to another aspect of one aspect for achieving the above object is an interactive advertising system for providing interactive mobile services to any mobile client using the Internet and mobile communication exchange means, comprising: at least having wireless internet access means; A mobile client group including one mobile client; In response to a request from any mobile client, provide an interactive advertisement to the supplementary service request mobile client via the Internet and mobile communication exchange means to provide incentives available for access to a paid supplementary service, and to transfer the supplementary service request An advertisement delivery system for measuring advertisement concentration based on a query / response result provided from a client, and transmitting the query / response result and the measured advertisement concentration information to an additional service server; And giving the incentive to the mobile client based on the query / response result and the measured advertisement concentration information provided from the advertisement delivery system, and through the internet and mobile communication exchange means based on the incentive. Provides an interactive advertising system using the Internet consisting of a group of additional service system including at least one additional service server for providing a paid additional service requested to any mobile client.

According to another aspect of the present invention, there is provided a method of providing interactive advertisements for providing interactive advertisements using the Internet to a plurality of clients and mobile clients having wired or wireless Internet access means. Registering the interactive advertisement data necessary for obtaining the incentive available for accessing the service with the advertisement code in the advertisement delivery system; When any client or mobile client requests acquisition of the incentive, providing the client or mobile client with connection information of the advertisement delivery system and any selected advertisement access number information; Accessing the advertisement delivery system using the access information and receiving interactive advertisement data having an advertisement code corresponding to the advertisement access number from the advertisement delivery system; Measuring an advertisement concentration based on a response of a query included in the interactive advertisement, a response waiting time, and response reception information; When the response of the interactive advertisement is terminated, transmitting the measured advertisement concentration and a query / response result to an additional service server to receive an additional service; Granting the incentive to the client or mobile client based on the measured advertisement concentration and query / response results; And a method of receiving an additional service from the additional service server based on the granted incentive.

1 is a block diagram of an interactive advertising system using the Internet according to a preferred embodiment of the present invention;

2A and 2B are flowcharts illustrating a process of providing an interactive advertisement service for an incentive of an additional service to any client or mobile client using the Internet according to a preferred embodiment of the present invention.

<Description of the code | symbol about the principal part of drawing>

102: client group 102/1-102 / n: client

104: mobile client group 104/1-104 / n: mobile client

106: base station 108: mobile communication switching center

110: Internet 112: additional service system group

112 / 1a-112 / na: additional service server

112 / 1b-112 / nb: Advertising information DB

112 / 1c-112 / nc: management information DB

114: advertisement delivery system 114a: advertisement delivery server

114b: Advertising information DB 114c: Management information DB

The above and other objects and various advantages of the present invention will become more apparent from the preferred embodiments of the present invention described below with reference to the accompanying drawings by those skilled in the art.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

The core technical aspect of the present invention is that when a user (client or mobile client) accesses an additional service system through the Internet and requests an additional service, interactive advertisement (query / Advertisements including responses), and by inducing the concentration of advertisements of the users and measuring the concentrations of the advertisements, the incentives of free use of additional services are provided to the corresponding users. The bar can be easily achieved.

1 is a block diagram of a two-way advertising system using the Internet according to a preferred embodiment of the present invention, a client group 112 consisting of a plurality of clients (112/1-112 / n), a plurality of mobile clients (104) / 1-104 / n) consisting of a mobile client group 104, a base station 106, a mobile telecommunications switching station 108, the Internet 110, and a number of additional service servers 112 / 1a-112 / na The additional service system group 112 and the advertisement delivery system 114 are included.

In addition, the additional service servers 112 / 1a through 112 / na include advertisement information DBs 112 / 1b through 112 / nb and management information DBs 112 / 1c through 112 / nc, respectively, and include an advertisement delivery system ( 114 includes an advertisement delivery server 114a, advertisement information DB 114b, and management information DB 114c.

Referring to FIG. 1, each client 102/1-102 / n in the client group 102 is connected to each additional service server 112 / 1a-112 / na in the additional service system group 112 via the Internet 110. Communication device (for example, a PC system equipped with a communication modem, a PC system connected by a dedicated line, an Internet television, a wired terminal capable of connecting to the Internet, etc.), and each client is connected to the Internet in response to a user operation. Access to the additional service system group 112 through the 110 to request various additional services (VOD, AOD, free Internet phone service, etc.) or destination access information (IP) provided from any additional service server at the time of the additional service request. Incentives (banner ads, video ads, etc.) for free provision of additional services by requesting the advertisement delivery server 114a to send interactive advertisements using addresses, port numbers, etc.) and advertisement access numbers. To generate incentives for free use of value-added services obtained through responses to questions inserted in the;

Next, each mobile client 104/1-104 / n in the mobile client group 104 connects to the Internet 110 via mobile communication control means, i.e., base station 106, mobile communication switching center 108, or the like. Possible wireless mobile terminals (e.g., cellular phones, personal digital communications (PCS), PDAs, IMT-2000, etc.), each of these mobile clients via mobile communication control means 106, 108 and the Internet 110. By accessing the additional service system group 112 to request various additional services (VOD, AOD, free Internet phone service, etc.) or by using destination access information and advertisement access numbers provided from an optional additional service server when the additional service is requested. Incentives for the free delivery of supplementary services by requesting the advertisement sending server 114a to send interactive advertisements, and free use of supplementary services obtained through responses to questions embedded in banner advertisements or video advertisements. And it performs a function such as to produce incentive).

Here, the base station 106 provides a communication service between the mobile client and the mobile communication switching station 108 entering its service area (ie, cell), each of which is responsible for a plurality of base stations. It includes a base station controller, a WAP gateway, a home location register (HLR), a visitor location register (VLR), and the like. Each mobile client and a remote mobile client (or wired terminal) entering the service area of each base station to which they are in charge Provide various communication services performed between the mobile stations, manage the current registration status of mobile clients entering the service area of each base station in charge of the mobile station, and access the Internet 108 through a WAP gateway and provide the service according to the present invention. Provide interactive advertising services to each mobile client.

On the other hand, the supplementary service server (eg, 112 / 1a) in the supplementary service system group 112 provides supplementary services to any client or mobile client, and advertises for advertising services to any client or mobile client. Withdraw the advertisement stored in the information DB 112 / 1b and register it with the advertisement sending server 114a, and when an arbitrary client or mobile client requests a free additional service, an advertisement to be assigned to a service request user after allocating a user access number. Select and determine, and transmits the user access number and the selected advertisement code to the advertisement delivery system 114a via the Internet (110).

At this time, the advertisement data transmitted and registered to the advertisement delivery server 114a includes an advertisement code, advertisement data, question information, confirmation mark information, and the like, and the advertisement to be exposed to the service request user is based on the type of service requested by the user. The selection may be made based on the member information (age, region, gender, occupation, etc.) of the service request user.

To this end, the advertisement information DB 112 / 1b stores advertisement data to which advertisement codes are assigned, question information and confirmation mark information for each advertisement data, and the management information DB 112 / 1c stores member information and user access numbers. The selected advertisement code is stored.

In addition, the additional service server 112 / 1a receives the destination access information (for example, an IP address, a port number, etc.) and an advertisement access number from the advertisement sending server 104a through the Internet 110, and receives the same. The service request mobile client transmits to the service request client (for example, 102/1) via the Internet 110 or through a signal processing path via the Internet 110 → mobile communication station 108 → base station 106. (For example, 104/1).

Furthermore, when the additional service server 112 / 1a receives the user access number, the advertisement code, the advertisement concentration, and the query / response result from the advertisement transmission system 114a, the additional service server 112 / 1a stores the information in the management information DB 112 / 1c and then the advertisement. Based on the concentration and question / response results, it is decided whether or not to provide the additional service requested by the user free of charge, and provide the corresponding additional service (free additional service or paid additional service) to the user. The user's response information (e.g., response distribution by age, distribution of gender response, distribution of response by occupation, response distribution by region, etc.) is calculated by collecting query / response results of service users by advertisement type (or by advertiser). By periodically transmitting the user response information calculated through 110 to the server (or terminal) of the advertiser not shown, the advertiser response information To be used in advertising.

On the other hand, the advertisement sending server 114a when the advertisement registration request comes with the service server ID and the advertisement information provided from the additional service server 112 / 1a, the advertisement information (ad code, advertisement data, question information, Confirmation indication information, etc.) is converted into interactive advertisement data, and then classified by additional service server, and stored in the advertisement information DB 114b. That is, the advertisement information DB 114b stores interactive advertisement data classified for each additional service server.

In this case, the question information and the confirmation display information included in the advertisement information transmitted from the additional service server 112 / 1a to the advertisement sending server 114a may be generated by the additional service server and added or generated by the advertiser. have.

In addition, when the advertisement sending server 114a receives the user access number and the advertisement code from the additional service server 112 / 1a through the Internet 110, the advertisement transmission server 114a allocates the advertisement access number of the corresponding user, and the user access number and the advertisement code. And store the advertisement access number in the management information DB 114c and transmit the corresponding information to the additional service server 112 / 1a through the Internet 110. That is, the management information DB 114c stores a user access number, an advertisement code, and an advertisement access number, which are classified for each additional service server.

In addition, when any client or mobile client connects and requests transmission of the advertisement data together with the advertisement access number, the advertisement sending server 114a searches for the advertisement information DB 114b using the received advertisement code and then corresponds to the corresponding advertisement code. Withdraw the interactive advertising data, and transmit the interactive advertising data drawn out through the Internet 110 to the client or mobile client, and then the difference between the response delay time and the preset response waiting time threshold while waiting for the user's concentration response , The advertisement concentration is checked by receiving the response information, and when the response termination message is received from the client or the mobile client, the additional service server corresponding to the user access number, the advertisement code, the advertisement concentration, and the query / response result ( 112 / 1a). Here, it may be desirable to set the response waiting time reference value in consideration of the time for the user to read and answer the question.

Therefore, the additional service server 112 / 1a freely receives the additional service requested by the user who requested the service based on the user access number, the advertisement code, the advertisement concentration, and the query / response result provided from the advertisement transmission system 114a. You will decide whether or not to provide it.

On the other hand, in the present embodiment has been described as providing a paid additional service to the client or mobile client for free using interactive advertising, but the present invention is not necessarily limited to this, it is not necessarily limited to a few percent of the paid cost or point score It is also possible to accumulate and to be provided with the paid additional service using the accumulated point score.

Accordingly, according to the present invention, unlike the conventional method of unilaterally spraying banner advertisements or video advertisements to the user, the concentration of advertisements of the visitor is measured and enhanced by inducing the user's participation in the advertisement through interactive advertisements having question and answer items. In this way, the real effect of advertising marketing can be realized.

Next, a process of providing an interactive advertisement service providing an incentive for an additional service to an arbitrary client or a mobile client using the interactive advertisement system using the Internet according to the present invention having the above-described configuration will be described. .

2A and 2B are flowcharts illustrating a process of providing an interactive advertisement service for incentive of an additional service to any client or mobile client using the Internet according to a preferred embodiment of the present invention.

2A and 2B, in the state where a plurality of additional service servers 112 / 1a-112 / na are registered as members in the advertisement sending server 114a (that is, the additional service server ID is given) ( Step 202), when a request for registration of advertisement information is received from an additional service server (e.g., 112 / 1a) together with the additional service server ID through the Internet 100 (step 204), the advertisement sending server 114a receives an advertisement. The additional service server ID and the advertisement code are withdrawn and stored in the management information DB 114c, and the received advertisement information (that is, the advertisement code, the advertisement data, the question information, and the check mark information) is converted into the interactive advertisement data. Store (ie, register) in DB 114b (step 206).

Accordingly, in the interactive advertisement system according to the present invention, the additional service servers registered through the above-described steps 204 and 206 register new advertisement information in the advertisement sending server 114a or previously registered advertisement information. Can be updated.

Next, with the advertisement information registered in the advertisement delivery server 114a through a series of processes as described above, any client or mobile client connects to the additional service server (for example, 112 / 1a) to add the advertisement. Request a service, for example, the client 102/1 connects to the additional service server 112 / 1a via the Internet 110 to request the additional service, or the mobile client 104/1 receives the base station 106 → When an additional service is requested by accessing the additional service server 112 / 1a through a signal processing path via the mobile communication switching station 108 → the Internet 110, the additional service server 112 / 1a requests the additional service. Or a message asking a mobile client whether to receive a supplementary service free of charge (i.e., assuming that the supplementary service is a paid service, whether it is paid or using interactive advertisements). And then provide a message to the contact you want to receive for free) waits for the user's selection (step 208).

As a result of the check in the step 208, if the user selects the paid service of the desired additional service, after the user charges the additional service through a conventional charging method well known in the art (step 210), the user Providing the requested supplementary service to the client 102/1 through the Internet 110 or via the signal processing path via the Internet 110 → mobile switching center 108 → base station 106. (Step 212).

Here, the conventional billing method means a method of paying a fee using an electronic money, a credit card, a financial account, or the like, or a method of paying the member monthly billing.

As a result of the check in step 208, if the user selects a free service, the additional service server 112 / 1a selects an advertisement to be exposed to the user after allocating a user access number (step 214). In this case, the advertisement to be exposed to the service request user may be selected based on the type of service requested by the user, or may be selected based on the member information (age, region, gender, occupation, etc.) of the service request user. The access number and the advertisement code are stored in the management information DB 112 / 1c.

Subsequently, the additional service server 112 / 1a transmits the user access number and the advertisement code together with its ID to the advertisement delivery server 114a via the Internet 110 to request transmission of the advertisement access number (step 216). .

In response, the advertisement sending server 114a allocates an advertisement access number and stores the user access number, the advertisement code, and the advertisement access number in the space allocated to the corresponding additional service server 112 / 1a in the management information DB 114c. After storing (step 218), the user access number, advertisement access number, and destination access information (for example, IP address, port number, etc.) are transmitted to the additional service server 112 / 1a through the Internet 110 ( Step 220).

Next, the additional service server 112 / 1a transmits the destination access information (for example, an IP address, a port number, etc.) and the advertisement access number received from the advertisement sending server 104a through the Internet 110. Or to the mobile client 104/1 via the signal processing path via the Internet 110 → mobile communication switching center 108 → base station 106 (step 222).

Therefore, the client 102/1 or the mobile client 104/1 accesses the advertisement delivery server 114a using the destination access information received from the additional service server 112 / 1a, and then transmits an advertisement access number. Request transmission of interactive advertising data (step 224).

In response, the advertisement delivery server 114a searches the management information DB 114c to detect an advertisement code corresponding to the received advertisement access number, and searches the advertisement information DB 114b to correspond to the detected advertisement code. Withdraw the interactive advertising data and send it to the client 102/1 via the Internet 110 or via the signal processing path via the Internet 110 → mobile switching center 108 → base station 106. After sending to 104/1, wait for the user response to the question (step 226).

Here, the advertisement provided to the client or the mobile client may be a banner advertisement, a video advertisement, or the like. Accordingly, the user may respond to a question provided with the banner advertisement or the video advertisement. Whenever the user responds, the response information is transmitted to the advertisement delivery server 114a.

That is, the advertisement sending server 114a measures the concentration of the advertisement of the user while performing a difference value check between the response waiting time for the question and the response waiting time reference value, receiving the response information, and the like (step 228).

Subsequently, the advertisement delivery server 114a checks whether a response end message is received from the client or the mobile client via the Internet 110 while performing the response waiting mode (step 230), where the check result response end message is checked. Is received, the advertisement code, the advertisement concentration, and the query / response result are transmitted together with the user access number to the additional service server 112 / 1a through the Internet (step 232).

In response, the additional service server 112 / 1a stores the user access number, the advertisement code, the advertisement concentration, and the query / response result from the advertisement transmission system 114a in the management information DB 112 / 1c, and then the advertisement concentration and Determine whether to provide the supplementary service requested by the user free of charge based on the result of the query / response, for example, whether the free service is provided by referring to the number of response items for the total number of questions and the response delay time. (Steps 234, 236).

If the check in the step 236 determines that the client or mobile client is not suitable for providing the free service (for example, the number of response items is less than the reference value or the response waiting time is shorter than the reference value), the additional service The server 112 / 1a retrieves the corresponding free service unavailable message and transmits it to the client 102/1 through the Internet 110 or the Internet 110 → mobile communication switching center 108 → base station 106. Transmit to mobile client 104/1 via the signal processing path via (step 238).

Therefore, when receiving the free service ineligibility determination as described above, the client or mobile client will have to retry the advertisement viewing process for receiving the additional service free of charge or receive the additional service for a fee.

As a result of the check in the step 236, if the client or the mobile client meets a predetermined advertisement viewing condition and is determined to be a free service provider, the additional service server 112 / 1a requests the additional service requested by the user on the Internet 110. ) To the client 102/1 or to the mobile client 104/1 via a signal processing path via the internet 110 → mobile communication switching station 108 → base station 106 (step 240). The processing of the interactive advertisement service for the free supplementary service is terminated.

On the other hand, although not shown in the flowchart according to the present embodiment, the additional service server 112 / 1a collects the query / response results of the users of the free additional service by advertisement type or by advertiser, and the user response information (for example, Age response distribution, gender response distribution, occupational response distribution, regional response distribution, etc.), and the user response information calculated here is an advertiser not shown through the Internet 110 so that the advertiser can actively utilize in advertising marketing. It may additionally perform a function to periodically transmit to the server (or terminal) of the.

In addition, the present embodiment has been described as providing a free supplementary service to a client or a mobile client by using an interactive advertisement, but the present invention is not necessarily limited thereto. It is also possible to accumulate and to be provided with the paid additional service using the accumulated point score.

As described above, according to the present invention, unlike the conventional method of unilaterally spraying a banner advertisement or a video advertisement to the user, when the user accesses the additional service system group through the Internet and requests the additional service, the advertisement transmission system and By providing interactive advertisements with questions / responses to additional service request users through the association of, inducing users to participate in advertisements, and measuring and enhancing the concentration of advertisements, it is possible to realize a substantial effect of advertising marketing using the Internet. .

Claims (20)

In the interactive advertising system for providing interactive advertising to any client using the Internet, A client group comprising at least one client having a wired internet access means; In response to a request from any client, provide an interactive advertisement to the supplementary service request client via the Internet that provides an incentive available for access to a paid supplementary service, and the query / response result provided from the supplementary service request client. An advertisement delivery system that measures an advertisement concentration based on the advertisement concentration, and transmits the query / response result and the measured advertisement concentration information to an additional service server; And Based on the query / response results and the measured advertisement concentration information provided from the advertisement delivery system, the incentive is given to the arbitrary clients, and the paid addition requested to the arbitrary clients through the Internet based on the incentives granted. Interactive advertising system using the Internet consisting of a group of additional service system including at least one additional service server for providing a service. The interactive advertisement system using the Internet of claim 1, wherein the advertisement concentration is measured based on a difference between a response waiting time for an advertisement query and a preset response waiting time reference value, and response response information for the query. The interactive advertisement according to claim 1 or 2, wherein the interactive advertisement provided to the arbitrary client is advertisement data arbitrarily selected based on the type of the paid additional service requested from among a plurality of advertisement data. Advertising system. 3. The Internet according to claim 1 or 2, wherein the interactive advertisement provided to the arbitrary client is advertisement data arbitrarily selected based on member information of the arbitrary client among a plurality of advertisement data. Interactive advertising system. The interactive advertisement system using the Internet of claim 4, wherein the member information includes age, gender, occupation, and region information of the arbitrary client user. The method according to claim 1 or 2, wherein the additional service server collects the query / response results of each of the clients who have obtained the incentive by advertisement type or by advertiser to calculate user response information statistics, and calculates the calculated user response information. Interactive advertising system using the Internet, characterized in that providing statistics to the advertiser server. The system of claim 6, wherein the user response information statistics include a response distribution by age, a gender response distribution, a response distribution by occupation, and a response distribution by region. An interactive advertising system for serving interactive advertising to any mobile client using the Internet and mobile communication exchange means, A mobile client group comprising at least one mobile client having wireless internet access means; In response to a request from any mobile client, provide an interactive advertisement to the supplementary service request mobile client via the Internet and mobile communication exchange means to provide incentives available for access to a paid supplementary service, and to transfer the supplementary service request An advertisement delivery system for measuring advertisement concentration based on a query / response result provided from a client, and transmitting the query / response result and the measured advertisement concentration information to an additional service server; And Grant the incentive to the arbitrary mobile client based on the query / response result and the measured advertisement concentration information provided from the advertisement delivery system, and based on the incentive granted, the arbitrary through the internet and mobile communication exchange means. And a supplementary service system group including at least one supplementary service server for providing a paid supplementary service to a mobile client. The interactive advertisement system using the Internet of claim 8, wherein the advertisement concentration is measured based on a difference value between a response waiting time for an advertisement query and a preset response waiting time reference value, and response response information for the query. 10. The method according to claim 8 or 9, wherein the interactive advertisement provided to the arbitrary mobile client is advertisement data arbitrarily selected based on the type of the paid additional service requested from among a plurality of advertisement data. Interactive advertising system. 10. The Internet of claim 8 or 9, wherein the interactive advertisement provided to the arbitrary mobile client is advertisement data arbitrarily selected based on member information of the arbitrary mobile client among a plurality of advertisement data. Interactive advertising system using. The system of claim 11, wherein the member information includes age, gender, occupation, and region information of the mobile client user. The method of claim 8 or 9, wherein the additional service server, by collecting the query / response results of each mobile client obtained the incentive for each type of advertisement or advertiser to calculate the user response information statistics, the calculated user response Interactive advertising system using the Internet, characterized in that to provide information statistics to the advertiser server. The interactive advertising system using the Internet of claim 13, wherein the user response information statistics include a distribution of responses by age, a distribution of gender responses, a distribution of responses by occupation, and a distribution of responses by region. What is claimed is: 1. A method of serving an interactive advertisement serving an interactive advertisement using the Internet to a plurality of clients and mobile clients having a wired or wireless internet access means, Registering the interactive advertisement data necessary for obtaining the incentive available for access to the paid additional service together with the advertisement code in the advertisement delivery system; When any client or mobile client requests acquisition of the incentive, providing the client or mobile client with connection information of the advertisement delivery system and any selected advertisement access number information; Accessing the advertisement delivery system using the access information and receiving interactive advertisement data having an advertisement code corresponding to the advertisement access number from the advertisement delivery system; Measuring an advertisement concentration based on a response of a query included in the interactive advertisement, a response waiting time, and response reception information; When the response of the interactive advertisement is terminated, transmitting the measured advertisement concentration and a query / response result to an additional service server to receive an additional service; Granting the incentive to the client or mobile client based on the measured advertisement concentration and query / response results; And And receiving an additional service from the additional service server based on the incentive. The method of claim 15, further comprising: calculating user response information statistics by collecting query / response results of each client or mobile client that obtained the incentive for each advertisement type or advertiser; And And providing the calculated user response information statistics to an advertiser server. The method of claim 16, wherein the user response information statistics include a response distribution by age, a distribution of gender responses, a distribution of responses by occupation, and a distribution of responses by region. 18. The method according to claim 15, 16 or 17, wherein the interactive advertisement provided to the arbitrary client or mobile client is advertisement data arbitrarily selected based on the type of the paid additional service requested from among the plurality of advertisement data. Interactive advertising method using the Internet characterized in that. 18. The method of claim 15, 16 or 17, wherein the interactive advertisement provided to the arbitrary client or mobile client is randomly selected based on member information of the arbitrary client or mobile client among a plurality of advertisement data. Interactive advertising method using the Internet, characterized in that the advertising data. 20. The method of claim 19, wherein the member information includes age, gender, occupation, and region information of the client or mobile client.