KR20020003905A - A service methode and system of public notice use internet - Google Patents

Abstract

PURPOSE: A method and an apparatus for providing an advertising using the Internet are provided to increase the effectiveness of an advertisement by enabling a client connecting to a site to answer questions requested by an advertiser, and by enabling the advertiser and the client to make profit at an inexpensive price. CONSTITUTION: A user is connected to a web host server through a computer network(ST201). An advertisement relay server transmits a web document of a homepage to the user through the network. The homepage is displayed to a web browser(ST202). The user is requested to input an ID and a password(ST203). In case that the user isn't a member, the user registers an ID and a password including personal information(ST204). The information on the member is transmitted and stored in a user management database(ST205). The ID registered by the user is transmitted to a CGI(Common Gateway Interface) or an ASP(Attached Support Processor)(ST206). The advertisement relay server transmits a main web page to the user(ST207). The user clicks a window for selecting a banner or a moving picture advertisement(ST208). A relevant advertisement selected by the user is transmitted(ST209). An advertisement data and question database transmits questions(ST210). The advertisement data and question database transmits results of answers to the questions to the user management database(ST211). The data and question database transmits items relevant to the results to the user management database(ST212). The main page is displayed. According to that, incentive for the user is accumulated(ST213). The user performs a log-out(ST214).

Description

Method and device for providing advertisement using internet {A SERVICE METHODE AND SYSTEM OF PUBLIC NOTICE USE INTERNET}

The present invention relates to a method of advertising in a two-way communication concept in which a user evaluates an advertisement or answers an advertiser's question through the Internet environment, and the advertiser is directed to the consumer in response to an image survey or a brief question about the advertisement. It relates to an advertising method and apparatus that can be evaluated.

Recently, with the rapid spread of the Internet, Internet operators have been trying to earn profits from advertisements, and advertisers have preferred the Internet environment where many consumers gather. However, both advertisers and Internet operators have a clear idea of the number and effect of users viewing advertisements. You are in a situation where you cannot get an answer.

Existing internet advertisements typically include banner AD, which uses the method of moving to the advertiser's homepage when the user clicks on the banner, but it cannot be effective without efforts to attract the user's attention. There is this.

On the other hand, among the Internet advertising techniques used in the prior art except for the banner, there is an advertisement form for sending an advertisement. That is, when a certain time passes, the server sends an advertisement to the user, and the user clicks on the advertisement to watch the advertisement.

However, this method also estimates the effectiveness of the advertisement under the assumption that the user is sitting in front of the computer while the advertisement is being shown, it is difficult to expect the exact effect, and due to the user's lack of active thinking about the advertisement, It is difficult to have a differentiation, and in terms of technology, when the internet connection speed drops, the advertisement itself is slowed down, and thus the advertisement content is not recognized.

In addition, there are ways to induce consumers' interest in advertisements by conducting quizzes or events by advertisers, but not only can they obtain information about the age group of those who saw the advertisements, but also due to prize entries through various prize sites. The user did not see the advertisement, but made the closing of the prize.

Therefore, the present invention has been proposed to solve the above problems of the conventional internet advertising technique, and by maximizing the concentration of the advertisement of the client connected to the site, the advertiser can be provided with a reliable advertisement evaluation, and at the same time the advertisement evaluation The objective is to provide certain benefits to clients who participate in.

In addition, in addition to advertising, the purpose is to be able to receive objective opinions and evaluations of visitors to the company's or individual's homepage.

This allows more clients to get feedback at a lower cost.

An apparatus of the present invention for achieving the above object is a client that is a plurality of users connected to the computer network via a PC; An advertisement relay server providing an advertisement window to the user; A user management DB connected to the advertisement relay server through CGI or ASP to manage user personal information; The advertisement data to be sent to the advertisement relay server and the question is stored, the advertisement data and the question DB is a data exchange with the user management DB; characterized in that consisting of.

In addition, the advertisement method of the present invention for achieving the above object, the first step of checking whether the user accessing the website through the advertisement relay server; A second step of displaying an advertisement window to the member; A third step of the member selecting a desired advertisement selection window from among the displayed advertisement windows; A fourth step of displaying a question regarding a corresponding advertisement from an advertisement material and a question question DB regarding the selected advertisement window; If the member's answer to the displayed question is input, the inputted content is transmitted to the advertisement material and the question matter DB through an advertisement relay server and is stored; If the answer is confirmed, the user management DB; and accumulating incentives for the member 6th step;

1 is a block diagram schematically showing the configuration of an advertisement providing apparatus using a network according to the present invention;

2 is a flow chart showing the flow according to the advertisement providing method in the present invention.

Figure 3a, b, c is a homepage form of affiliated advertising professional affiliated.

4 is a homepage form of a linked general affiliated company.

5 is a flow chart showing the flow of the advertisement providing method through the affiliate site.

Figure 6 is a display form of the present invention evaluation window.

<Explanation of symbols for the main parts of the drawings>

80: Computer Network 90: User (Client)

100: advertisement relay server 110: statistics DB

120: user management DB 130: advertising materials and questions DB

140: CGI or ASP 150: Advertiser

160: affiliate site

Hereinafter, an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 illustrates a connection state between components on a network for data exchange according to the present invention.

The configuration may include an advertisement intermediation server 100 that provides advertisement data to a client that is online connected through a computer network 80, that is, a statistics database 110 in which a result of an advertisement response is stored. Personal information is stored, including the user management database 120, and the advertising material and question database 130 is made.

Looking at the data flow between each component and the role of each component in more detail, through the advertising contract with the affiliate site 160 of the advertiser 150, or through the contract with the advertising service, the relevant advertisements and questions to the advertising materials and questions It is sent to the DB 130, the affiliated site 160 can receive the evaluation result of the client 90 by sharing or linking the user management DB 120 and the advertising material and question DB (130).

At this time, the advertisement relay server 100 is connected online through a step 143 of directly accessing the user 90 connected through the computer network 80 and a step 141 of accessing through an affiliate site, thereby providing CGI or ASP. Check the information from the normal membership registration process and the user management DB (120) through the (143), and receives the advertising material and questions from the advertising material and questions DB (130), the user questions Sending the result to the advertising material and questions DB 130 through the process (145), the advertising material and questions DB (130) through the process (146) to earn an incentive to the user management DB (120) Earn incentives for users.

In the above, the user management DB 120 transmits the result of the cumulative response to the statistics DB 110 (147), the statistics DB 110 transmits the results of the advertisement evaluation to the advertiser 150 to evaluate the advertisement All steps for are completed.

And the advertisement relay server 100 helps the organic operation of the statistics DB (110), the user management DB (120), the advertising material and question DB (130), and transmits the web document data for the advertisement to the user 90 browser The advertisement is displayed on the screen and the user's response is transmitted to the user management DB 120 to accumulate the reserve. Other functions are similar to those of general servers, so they are omitted.

The individual functions of the above main components will be described in more detail.

First, the statistics DB 110 has a function of summing up the accumulated information through the user management DB 120 to output the statistics, and transmits the results to the advertiser 150, the statistical method is not limited to a certain format.

And, the user management DB 120 stores the unique number (ID) and password of the connected user 90, and whether or not the evaluation of the corresponding line item, prevents the double evaluation of the user and stores the information on the accumulated incentives Has the function to And it has a function of transmitting the user average information to the statistics DB (110).

In addition, the advertisement material and question DB 130 has a function of storing the advertisement material and questions received from the advertiser 150, and transmits the content to the ad mediation server 100, and the user's advertising evaluation results of the user It has a function of transmitting to the management DB (120).

2 is a flowchart illustrating a method for providing an advertisement in using an Internet service according to an embodiment.

First, a user 90, a client, connects to a web host server via a computer network 80. (ST 201)

At this time, the advertisement relay server 100 transmits the homepage web document to the user 90 through the network 80, and the homepage is displayed on the user's web browser (ST 202) . You will be asked to enter your ID and password. ( ST 203)

At this time, if the user is not registered as a member, by activating the member registration window on the browser of the client 90 to register the ID and password with the user's personal information (ST 204) , the created member information is It is transmitted to the user management DB (120) and stored (ST 205) , and then to re-enter the set ID and password.

If the user registration ID confirmed by the conventional method is transmitted to the CGI or ASP 140 and the member verification is completed (ST206) , the advertisement relay server 100 transmits the main web page to the user 90 to display on the monitor. Display the advertising window on the screen. (ST 207)

In the displayed ad window, the user 90 clicks on a favorite banner or video ad selection window (ST 208) , and when the user clicks, the advertisement material and question DB 130 sends the corresponding advertisement selected by the user. Done. (ST 209)

After the end of the transmitted advertisement screen or after a predetermined time, the advertisement data and question DB 130 transmits a question about the advertisement and displays it on the user's web browser. (ST 210)

At this time, the user inputs the response to the displayed advertising content in the input box and the advertisement data and question DB 130 through the advertisement relay server 100 transmits the result to the user management DB (120). (ST 211) Advertising materials and questions DB 130 is to transfer the corresponding information to the user management DB (120) to earn incentives to the user. (ST 212)

For the convenience of the user, the main page is displayed again to show the advertisement window so that the incentive can be continuously accumulated. (ST 213) If the user does not want to continue using the service, all procedures are completed through the step (ST 214) of terminating service use through the LOG OUT signal.

Meanwhile, FIGS. 3A and 3B show a link configuration with an affiliate web site of an advertisement specialist, and show an example of a link advertisement position on a browser.

That is, the user visits the affiliate site 160 and clicks on the link advertisement 301 of the type shown in FIG. 3A or uses the affiliate category 302 in the category 303 of FIG. 3B or C type. It should be noted that clicking on the advertisement 304 allows access to the advertisement relay server 100 and does not use only this method.

4 illustrates a link configuration using a general affiliated homepage, and a user visits a general internet site and clicks on a desired advertisement window among link advertisements 1, 2, and 3 located on the side like a conventional banner advertisement, and the advertisement relay server 100. In addition, other general methods can be used.

Figure 5 illustrates the step of evaluating the advertisement through the affiliate site.

Referring to the configuration diagram of FIG. 1, the user connects to an affiliate site and clicks on an advertisement displayed on the homepage of the affiliate site, thereby accessing the advertisement relay server 100. (ST 501) At this time, through the step (ST 502) of transmitting the user ID to the CGI or ASP (140) of the company server, the advertisement material and question DB 130 to display the advertisement screen. (ST 503)

The advertisement material and question DB 130 again displays a question about the advertisement (ST 504), the user inputs an answer to the question, and the advertisement relay server 100 displays the user's answer as the advertisement material and question DB (130). To send). (ST 505)

Advertising data and questions DB 130 again transmits the information necessary for the user information DB 120 to earn incentives. (ST 506) The user information DB 120 accumulates incentives based on the personal information input through the affiliate site and stores the result. (ST 507) At the end of the incentive accumulation for the convenience of the user will return to the previous screen of the affiliate site. (ST 508)

FIG. 6 illustrates the form of an advertisement evaluation window that is displayed. When the user 90 clicks on an advertisement, the corresponding window primarily displays a video advertisement or a general advertisement 601 through an advertisement material and question DB 130. As shown, and after the advertisement is finished, the question about the corresponding advertisement is transmitted to the transmission window 602 through the advertisement material and question DB 130.

And, after the transmission of the question and the multiple-choice question or the short answer question input window 603 for the question is finally sent from the advertisement material and question DB (130), the user enters the corresponding answer and the result is the advertisement relay server ( 100) is moved to the advertising material and questions DB 130, which is the material is moved through the path 146, path 147, path 148 of FIG.

As described above, the advertising method of the present invention is not simply a method of delivering only advertisements, but also draws out the active intention of users and provides incentives such as mileage, cash, or commercial software to actively seek the advertisements. Since it can be obtained, it can be seen that both providers and advertisers can profit through the method of replacing the banner ads of the existing portal site.

And the area and format of an advertisement can also include videos, banners, or any other type of advertisement, so it can include all categories.

On the other hand, the personal information for user registration can be simplified to the usual matters such as name, address, gender, e-mail, etc., but if necessary, other information may be added, and the advertiser may obtain statistical data based on these information. do.

The advertisement method is performed by answering the question described after the end of the advertisement or a predetermined time by using the evaluation window formed at the bottom of the video advertisement window or the banner advertisement window. When the user answers all the questions, the ad window will automatically disappear and other ads can be clicked so that the user can move to the window or go to the previous screen to surf the web.

Revenues earned by members are divided into mileage points, cash, and commercial software, but by using cash payment methods to encourage users to experience profits, and when a certain amount is accumulated into the member's account It is possible to use a method of direct debiting or debiting on a predetermined day every month.

Accordingly, in the present invention, by obtaining an advertisement relayed between the user and the advertiser and a question desired by the advertiser, the user can obtain various types of revenue as described above in response to the advertisement, and the advertiser can evaluate and question the advertisement. It can be seen that the mutual benefits that can be obtained can be obtained.

In addition, although specific embodiments of the present invention have been described above, it is obvious that the advertisement method and apparatus of the present invention may be variously modified and implemented by those skilled in the art.

For example, the advertisement contents provided through the above embodiments may be useful for constructing a more efficient homepage by requiring users' impressions and evaluations of the homepage contents of the company or individual as well as advertisements for products or company promotions. Will be.

Therefore, such modified embodiments should not be understood individually from the technical spirit or the prospect of the present invention, and such modified embodiments should fall within the appended claims of the present invention.

As described above, the present invention is an advertisement relay service for overcoming anxiety in which an advertiser does not have confidence in an existing advertisement method and provides an opportunity for Internet users to participate in advertisement production. Through the responding system, it is possible to obtain the confirmation of the advertisement at low cost by obtaining the concentration of the advertisement that is difficult to obtain from the existing advertisement.

At the same time, the user can indirectly participate in the advertisement production or have an effect of directly earning, thereby providing an advantage of providing mutual benefits to both the advertiser and the user.

In addition, it can be seen that by using such an advertising method for website promotion, the website operator can be provided with evaluations and opinions of users on the homepage.

Claims (7)

In providing the advertisement to the user 90 who accesses the website of the relay server 100 to which the advertisement material and the question database 130, the user management DB 120, etc. are connected through the computer network 80: A first step of confirming whether a user accesses the website through the advertisement relay server 100; A second step of displaying a plurality of advertisement windows to the member; A third step of the member selecting a desired advertisement window from the displayed advertisement window; A fourth step of displaying a question regarding a corresponding advertisement from an advertisement material and a question question database 130 for the selected advertisement window; A fifth step of inputting the member's answer to the displayed question items to be transmitted to and stored in the advertisement material and the question item DB 130 through the advertisement relay server 100; When the answer is confirmed, the user management DB (120) accumulate incentives for the member and accumulate the sixth step; advertising providing method using the Internet comprising a; The method according to claim 1, The first step is to connect to the advertisement relay server 100, the advertisement providing method using the Internet, characterized in that the connection by clicking the corresponding advertisement on the linked affiliated site (160). The method according to claim 1, The response result of the user accumulated in the user management DB (120) is summed up in the statistics DB (110), the result is transmitted to the advertiser 150, characterized in that the advertisement providing method using the Internet. The method according to any one of claims 1 to 3, The advertisement material is provided as a promotional content for the website homepage, so that the user can receive feedback and evaluation on the visited homepage. A plurality of users 90 connected to the computer network 80 through a PC; An advertisement relay server 100 providing an advertisement window to the user 90; A user management DB 120 connected to the advertisement relay server 100 through a CGI or ASP 140 to manage user personal information; Advertising data and questions to be sent to the advertisement relay server 100 is stored, and the advertising data and questions DB 130 is a data exchange with the user management DB (120); Ad providing device. The method according to claim 5, The user management DB (120) is a statistical DB (110) for arithmetic statistics on the cumulative response results to provide to the advertiser (150); advertising providing apparatus using the Internet characterized in that the connection is configured. The method according to claim 5, The user management DB (120) and the advertising material and question DB (130) is an advertisement providing apparatus using the Internet, characterized in that shared or linked with the partner site 160 of the advertiser 150.