KR20010111754A - Internet marketing method by Profits distribution connection system - Google Patents

Abstract

The present invention relates to an internet marketing method using a multi-party revenue sharing connection system, comprising a merchant member database, a website member database, a banner database, a referral tracker, a traffic database, and a report generator. Notifying the visit to the banner database and the referral tracker when the visit is made; Generating a report based on calculating only the number of advertisement impressions in the banner database and the traffic database if the user does not click on the banner; Clicking on the banner activates a click counter of the banner database and passes this data to the traffic database to analyze the number of clicks; Starting the referral tracker to remotely collect data from the visitor activity at the merchant site; If a visitor does not purchase a product, only impressions by the Impression Analysis step, clicks by the Click Analysis step, and user activity analysis by the Referral Tracker in the User Activity Analysis step are included. The data is stored in the traffic database. Generating a report; When the purchase is made, the revenue distribution based on sales is made at the merchant.

Description

Internet marketing method by Profits distribution connection system

The present invention relates to a marketing method on the Internet through a multi-party revenue sharing connection system, and in particular, after use and purchase behavior generated by customers visiting the site through advertisements of a general website to which an e-commerce company concludes an advertising contract. The present invention relates to a method of internet marketing by a multilateral revenue distribution connection system that automatically connects a revenue distribution business that distributes revenue to website operators by analyzing data and automatically provides related information.

In the conventional revenue sharing system using advertisements on the Internet, an e-commerce company distributes advertisements of the site to general website operators who have visited its site, and directly distributes the profits generated to the general website operators. It was.

However, the revenue sharing system using advertisements on the Internet as described above has the trouble of e-commerce companies that display advertisements, and have to promote the website operators individually to be interested in the profit sharing business. In the case of contracting with several e-commerce companies, it was inconvenient to visit the site of each company and go through the user login process and grasp the information such as the number of users and profit distribution.

In addition, in the case of an e-commerce company that displays advertisements, it is necessary to install a separate program for profit sharing so that the number of clicks, impressions, memberships or survey responses, and sales volume of each contracted website can be determined.

Therefore, it is difficult to activate the profit sharing linkage contract, and it is very inconvenient to manage on the website operator side, and the e-commerce company has a separate method for securing various data and providing information. The program had to be installed, so there was a troublesome use.

The present invention has been made in order to solve the above problems, so that the e-commerce company and the website operator is made in a large number of automated at the same place for the connection for profit distribution contract using advertising on the Internet, revenue distribution Information can be easily and conveniently viewed in one place, and a multi-party profit distribution linking system enables the e-commerce company to grasp the user's activity analysis contents without installing a separate program, thereby enabling more convenient and effective profit sharing. It is an object of the present invention to provide an internet marketing method.

1 is a block diagram of the present invention.

2 is a flow chart of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a configuration diagram according to an embodiment of the present invention, the present invention is a merchant member database (Merchant Database), Website Member Database (Websites Database), Banner Database (Banner Database), Referer Tracker (Referrer Tracker) It consists of a traffic database and a report generator.

An e-commerce company or a site that wants to promote its website (hereinafter referred to as a merchant) may use the Internet with membership registration data such as company information, payment terms including profit distribution ratios based on product sales and site promotion results, and revenue distribution agreements with the website. Apply for registration at

At this time, the merchant will apply for this after agreeing to the contract with the connection center including payment of the service fee to the profit sharing connection center (hereinafter referred to as the connection center).

The connection center that receives the application for registration determines whether the registration application company is a trusted company, approves membership registration, registers in the merchant database of the connection center, assigns a member number and password, and the merchant logs in to the connection center. Advertising materials such as banners for promotion will be registered.

Websites that want to distribute profits from merchants are required to register on the connection center by posting the merchandise information or promotion contents of the merchants that are deemed necessary to the users who visit their sites.

The Connection Center stores information about registered websites in its website member database.

In this case, the information may include a website address, an owner, and a deposit account for receiving a dividend.

A website registered as a member selects as many merchants' advertisements as necessary and likely to be used by users of its site by using a service for selecting profit sharing contract targets provided through a banner database on the Internet.

These services include categorization of merchants, ranking by revenue distribution performance, and searching.

If the website selects a merchant, the connection center notifies the merchant via the Internet and authorizes the company to make a profit sharing agreement with the website.

If approved by the merchant, a revenue sharing agreement will be concluded between the merchant and the website, and the website will be able to take the merchant's advertisements from the connection center and place them on their site.

When a website user visits a website and an advertisement is exposed or clicked, the banner database is notified and the impressions and clicks are counted.

When a website visitor clicks on an advertisement, they are directed to a merchant site. From this point, the referral tracker collects the visitor's performance data.

In this case, the visitor fills in the activity data, such as filling out a registration form for a merchant's promotional purposes or taking a survey.

As described above, the data generated by the banner database and the referral tracker is stored in the traffic database based on the merchant and the website, and the report generator using the report generator generates various analysis reports to be used as reference or reference data for profit sharing.

2 is a flow chart illustrating a profit sharing connection service control according to an embodiment of the present invention.

The banner database and referral tracker continues to monitor the advertisements posted on the website, and when the user visits the website, the banner database and referral tracker are notified of the visit, and the user clicks on the banner. If you do not do this, go to the step of calculating only the impressions of advertisements in the banner database and the traffic database, go to the report generation step by the report generator to generate a report.

When the user clicks on the banner, the click counter of the banner database is activated, and this data is passed to the traffic database, where click analysis is performed to analyze user clicks.

When you click on it, the referral tracker starts to work and remotely collect data from visitors on the merchant site.

If a visitor does not purchase a product while visiting a merchant site, only the impressions by the banner impression analysis step, the clicks by the click analysis step, and the user activity analysis by the referrer tracker in the user activity analysis step are performed. Is saved and the report is generated by the report generator.

When a purchase is made in the user purchase stage, the revenue share is based on the sales from the merchant.In this case, the impressions by the banner impression analysis stage, the clicks by the click analysis stage, and the referral tracker in the user activity analysis stage are made. User activity analysis is performed, data is stored in the traffic database, reports are generated by the report generator, and profit distribution based on these is executed.

As described above, the present invention relates to a method of connecting a revenue sharing contract between a merchant and a website and providing information to each other,

The process of converting traffic from website visitors to merchants and converting it into potential revenue, or revenue, through a banner database and referral tracker;

The process of providing a merchant's category and ranking information so that a website can choose the right rate of return and a high merchant for its site,

The process of providing information to merchants and websites through the report generator by counting impressions and clicks for each ad served by website in a banner database that stores the advertisements registered by the merchant;

Provides information to distribute revenue by remotely collecting data using referral tracker for visitors' activities such as impressions, clicks, registrations, and questionnaires presented through the website, without installing a separate program on the merchant Process,

It is to provide a service that allows the merchant and the website to view the progress of the multiple profit sharing agreements on the web.

At this time, the category and ranking information of the merchant is a merchant list, characterized in that there is a category for special events and events, and the ranking information is to include revenue dividends, traffic, revenue dividends per click.

In addition, the information you provide to merchants and websites may provide information including clicks, membership usage, revenue, and estimated revenue share,

With referral tracker, visitors can visit the merchant site and install all the information such as membership, survey, etc.

Many revenue sharing contract implementations provide merchants and websites with information about the number, type, date of contract, start date of revenue distribution, ad impressions, clicks, and revenue sharing performance, respectively.

As described above, the present invention, unlike the existing one-to-many service where the merchant distributes profits, provides a service that allows the merchant and the website to make a profit share contract with a large number of people. It provides a means to turn traffic from your business into potential revenue, giving you revenue for websites that don't have a clear source of revenue, and post-pay post-payments for merchants who aren't actively marketing because they don't want to spend on unsuccessful advertising. For example, Internet users can benefit from merchandise, website operators, and Internet users by getting the products and promotions they need from the websites they visit and providing financial support to them.

Claims (7)

Merchant Database, Websites Database, Banner Database, Referer Tracker, Traffic Database, Report Generator It's a process that converts traffic from website visitors to a large number of people through a method of sharing revenue with merchants, and converts it into sales or profits. Notifying the visit to the banner database and the referral tracker when the user visits the website; If the user asks whether to click on the banner and does not click, proceeding to calculating only the number of advertisement impressions in the banner database and the traffic database, and proceeding to the report generation step by the report generator to generate a report; When the user clicks on the banner, a click counter of the banner database is activated and the data is passed to the traffic database to analyze the number of user clicks; Starting the referral tracker to remotely collect data from the visitor activity at the merchant site; If a visitor does not purchase a product while visiting a merchant site, only the impressions by the banner impression analysis step, the clicks by the click analysis step, and the user activity analysis by the referral tracker in the user activity analysis step are performed. Is stored and a report is generated by the report generator; When the purchase is made in the user purchase phase, the profit distribution based on the sales is made at the merchant and the report is generated by the report generator. The Internet marketing method according to claim 1, wherein the website operator provides the category and rank information of the merchant so that the website operator can select an appropriate profit rate and a high merchant. The method of claim 2, wherein the merchant category is a list of merchants with categories for special events and events, and the ranking information is represented by revenue share, traffic, and profit share per click. . The internet marketing method according to claim 1, wherein the report provides a report on the number of impressions, clicks, user activity, revenue, and estimated profit distribution. The system of claim 1, wherein a visitor visits the merchant site and provides a report that collects all active information such as membership, survey participation, etc. without installing a separate program on the merchant using the referral tracker. By internet marketing method. The internet marketing method according to claim 1, wherein a plurality of revenue sharing contracts between the merchant and the website result in a plurality of revenue sharing contracts on the web. . 7. The method of claim 6, wherein a plurality of revenue sharing contract implementations provide information to merchants and websites, including the number, type, contract date, revenue sharing start date, advertisement impressions, clicks, and revenue sharing performance of each contracted website. Internet marketing method by the multilateral revenue sharing connection system characterized in that provided.