KR20110133644A

KR20110133644A - The on-line marketing business model that effective advertisement marketing way and company brand cognition of a company is possible

Info

Publication number: KR20110133644A
Application number: KR1020100053125A
Authority: KR
Inventors: 백창열
Original assignee: 백창열
Priority date: 2010-06-06
Filing date: 2010-06-06
Publication date: 2011-12-14

Abstract

PURPOSE: An on-line marketing business model and effective advertisement marketing method thereof are provided to improve the royalty and a purchase rate of a consumer by accumulating high quality information in a database. CONSTITUTION: A firewall(10) modulates data which is transmitted on the internet. A web server(100) constitutes a web. A file server(120) provides the location of a memory space. A computer file which is able to be accessed by a work station is shared through the memory space. A mail server(130) collects the data of important clients in a CRM implementation. A database server(110) separates all data to a sponsorship member and membership member usage. The database server collects the data.

Description

The on-line marketing business model that effective advertisement marketing way and company brand cognition of a company is possible.}

The present invention relates to an effective marketing method of an enterprise and an online marketing business model with excellent corporate brand awareness, and proposes a method of maximizing the effect of the effective cost of advertising and the effect of advertising.

It is not only a one-way delivery of information to consumers, but a focus on an interactive community that can interact with consumers in real time and measure the effects immediately.It aims to actively respond to information rather than passively. .

In order to actively change consumers, cyber money and motivational goals are set, and brand and company information are self-learned so that the information is naturally recognized.

Specifically, the website uses the services provided by Sponsorship members (corporate, organizations, businesses) and sponsorship members who are aware of the necessity and importance of promotion and marketing. Information is exchanged through the activities of consumers, that is, membership members. Sponsorship members can achieve the highest efficiency (optimized information delivery, interactive communication, customer information acquisition, etc.) with the lowest advertising costs, and membership members are the lowest. It aims to maximize profits (cashable points, use of content, etc.) at the opportunity cost.

At this time, sponsorship members provide services to members, such as quiz pools, surveys, events and promotions, recruitment, Q & A, etc. Membership members naturally recognize the brand of the company while using the service and naturally become potential customers.

When a membership member uses the service, the sponsorship member spends a portion of the advertising expenses. The expenses, except for a portion of the fees, are credited to the membership member by cyber money.

Membership Members will be able to use these points to purchase goods and services at shopping malls. In this case, however, the shopping mall should be a space where sponsorship members are gathered as store owners. Sponsorship members then spend a portion of their advertising costs, but again sell goods and services in the mall space to generate revenue, and interact with membership members in real time to maximize the effectiveness of advertising.

Sponsorship members, although spending advertising costs, have a large number of sponsorship members and are able to sell goods and services to membership members in an online market in which a large amount of cyber money generated by sponsorship members is run. It is possible until.

At this time, the operator can promote and market the website after recruiting a plurality of sponsorship members to a single website, thereby leading to unity and efficiency.

It is about a new Internet business model that generates profits while operating a website that is beneficial to businesses and consumers and bridging information exchange.

Every company in the world aims to earn a lot of profit from its goods. In order to earn a lot of profit, there must be a good good that can benefit the consumer. In today's society, however, even companies that have outstanding goods are most often buried without reaching out to consumers, unless there is a marketing that makes the goods brighter and promotes them to the end consumers. As such, public relations and marketing have long been a vital part of the company's life and death.

In the promotion and marketing advertising market, the online market is just as important for companies as the offline market. The importance of public relations and marketing through the Internet is very important. However, there are many problems in how to make the public aware of the importance and induce the purchase of goods.

Problems include difficulty in calculating proper advertising costs through analysis of advertising efficiency in public relations and marketing, significantly lower recognition than starters and large corporations, high cost that requires a large amount of economics, and appropriate target marketing. Difficulties in meeting the needs of consumers and difficulties in meeting the needs of consumers.

In addition, in the promotion and marketing advertising market, it is an online market that consumers are exposed to advertisements as easily as offline markets. With the generalization of the Internet, we are in contact with a huge amount of advertising every moment from entering the online world to achieve our desired purpose. But not all advertisements play a role for consumers. There are many reasons for this.

For example, there are many cases in which the difficulty of satisfying the needs of consumers due to the difficulty of information, the lack of sufficient interest, the excessive excitement, and the benefit of meeting the needs and utilization of consumers.

As such, if the company fails to meet the needs of consumers, the promotion and marketing will fail. Economic support and recognition also pose a major obstacle to SMEs and small businesses. But even if you have an idea that meets all your needs, it's hard to find a great place to reach consumers.

At this moment, there are countless websites. In addition, numerous websites have been created and are still operating under the goals related to the present invention. However, it is possible to coexist with each other by satisfying all the requirements of companies and consumers, and the activation of websites is rare.

In addition, there are many advertising techniques from the point of view of the company that executes the advertisement, but there are always doubts about the effectiveness while spending the advertising cost.

For example, the majority of online advertisements such as CPC, CPM, and keyword ads are not easy to directly identify fraudulent clicks and effects, and the increase of price by the competitive method raises an important problem of rising economic burden. It was difficult to find the situation so far.

In order to solve the above-described current situation, the present invention facilitates the calculation of appropriate advertising costs through effective analysis of advertisements in the online promotion and marketing of the company during the operation of the website, and minimizes the influence of awareness to easily expose to anyone It is possible to make a large amount of money, to eliminate the need for a large amount of economics, to target a suitable consumer, and to enable two-way communication at any time without difficulty in meeting the needs of the consumer.

In addition, from the point of view of consumers, it is necessary to minimize the difficulty of information that is difficult to understand in the flood of indiscriminate information and to satisfy the needs of consumers. It should not act in a negative role, but in satisfying the needs of consumers to benefit the use of information.

As described above, it is an object of the present invention to present an Internet business profit model that satisfies both the company's position and the consumer's position, thereby activating the website as a middle bridge role, and maximizing profits.

In order to achieve the above object, the present invention provides a new Internet business profit model, a web server necessary for the implementation of the website, and a database server capable of storing member information and various web data (information database, service management database, A website based on a history management database, a point management database), a file server capable of uploading files of the server, a security server responsible for the security of all servers, and an essential mail server for implementing CRM (Custom Relationship Management). After that, it provides a business model and system that can maximize profits with the role of business and consumer as a bridge between companies and consumers by integrating new items.

Independent web server, database server, file server, security server, and mail server operation can be independently judged by considering the increase of maximum users, rather than highly recommended. The incorporation of this possible item is indispensable.

The website is composed of sponsorship members (corporate), membership members (consumers) and operators who are the basis of all revenue.

Sponsorship members include companies, government offices, other organizations, and businesses that recognize the need for publicity and marketing, promote consumption, raise awareness, and use services on the website for a certain period of time. It is defined as a paid member using quiz solving, recruitment, public relations, marketing and advertising, surveys, and other corporate services.

Membership membership refers to general consumers excluding sponsorship members. It is a free member that uses the contents of the website and uses the contents of the company to judge CRM, make opinions, participate in events, and implement CRM through the transaction of information. define.

The operator is the main body that operates the website, which forms a market for information exchange for sponsorship members and membership members, generates revenue, solves problems of the website, and provides continuous services and contents. It is defined as the subject.

Sponsorship members will be assigned to a dedicated space on the website. Members can use the dedicated space to promote and market companies and organizations, and to take quizzes, recruitment, surveys, and events.

In principle, the quiz will be given by sponsorship members in the form designated by the administrator in advance. At this time, it is advantageous for sponsorship members to raise questions about how to maximize the promotion, marketing, and advertisement.

The survey is a service for sponsorship members to measure the effectiveness of promotion, marketing and advertising. It is a unique service that can be used to secure a database of customers using the existing corporate survey method and accumulate data that can be implemented in CRM.

The event is a self-provided service for sponsorship members to maximize the effects of promotion, marketing, and advertisements for membership members, and it is also a service that greatly affects data accumulation and image enhancement, which is the basis of CRM implementation.

Sponsorship members also have access to corporate value-added services, which provide more content, such as information exchange, corporate-specific services, credit checks, business news, government services, and bulletin boards.

Membership membership is free of charge, and there are no restrictions on quiz, recruitment (jobs), surveys, events, and content, except for sponsorship members on the website, and who participate in the services provided by membership members. Becomes

The website converts (accumulates) certain points every time a membership member uses the services (problem solving, recruitment, questionnaire, event, etc.) provided by the sponsorship member. Each time you use this service, it is converted into the amount of money to the operator in terms of advertising relay fee, and it is charged for a certain period, and it is accumulated as a certain point to the membership member. This point is converted into cyber money by the announcement by the operator in advance.

Sponsorship members pay the amount of advertising fees due to the activities of membership members, membership members receive a portion of the amount in terms of activity costs, and operators measure the advertising fees of sponsorship members as revenue to maximize profits. Can be pursued.

In addition, from the standpoint of the company, the efficient spending of advertising costs, and the consumer to learn the brand to make sure the brand of the service firm more than any other advertising, the economic structure of the spent advertising costs to the sales in the shopping mall space again In this way, a business profit model is formed in which companies, consumers, and operators can realize profits.

While all existing advertisements were a way of unilaterally giving meaning and information to the consumers, the present invention naturally re-analyzes the value of the company while participating in problem solving, questionnaires, events, and promotions in order to obtain points. By knowing what's related to the company, you can get to know the company's goods and services, as well as the company's information, overcoming the economic waste of merely product promotions and events.

That is, the image of the company is naturally imprinted on the consumer through learning, and the learning effect increases the purchase rate and loyalty of the goods.

Companies can maximize the effectiveness of their advertising and reduce the dissatisfaction with new advertising because they target consumers who recognize the need for needs. And since consumers go through surveys, events, and recruitment after recognizing basic information about the company, they can accumulate high-quality information that is difficult to obtain in traditional advertising and promotional marketing.

The use of PR, marketing and advertising using the learning effect of the Internet business model of the present invention overcomes the uncertainty of the profit system of online advertising, the lack of confirmation of effects, and the difficulty of data analysis, which are disadvantages of CPM advertising, CPC advertising, and overture advertising. Therefore, it can be repeated every time based on a certain period of time, and it is possible to combine other services and have a higher profit structure.

In addition, the survey was able to collect opinions directly from consumers by spending a large amount of money and commissioned them to agencies and research, and it was realized to enable a survey to a large number of consumers with a small amount of money. It is possible to reliably reduce false descriptions and to accumulate a large amount of data, thus expanding its applicability in analysis.

Consumers can improve their credibility and loyalty by providing websites with a good opportunity to review every detail of the company. In addition, since information on goods and services is obtained before the goods and services are used, prior information inspection is possible.

In addition, the purchase and exchange of goods and services through cyber money allows consumers to enjoy economic benefits.

Operators can thrive on new business revenue models, convert into a more profitable business (sponsorship scheme), higher profits (advertisement fees) and additional content (corporate services and consumer point management schemes) and a variety of profit models. Can be installed.

In particular, by carrying out the present invention, it is possible to obtain high profits at low cost, thereby promoting a number of technological developments such as online advertising market and data analysis, and contributing to industrial development, so it is worth protecting.

1 is a block diagram of an online marketing business model system of the present invention
2 is a flowchart of an online marketing business model system of the present invention.
3 is an explanatory diagram of an online marketing business model of the present invention.
4 is an explanatory diagram of the use of the online marketing business model point of the present invention
Figure 5 is a flow chart of the advertising costs of companies in the online marketing business model of the present invention

With reference to the preferred embodiment of the present invention and the accompanying drawings will be described in detail the configuration of the present invention.

1 is a block diagram of a business model system according to the present invention.

1, a web server 100 is connected to a security server 10, a database server 110, a file server 120, and a mail server. server (130) is provided, the database server 110, the information (Information) database 111, the service (Service) management database 112, the history (History) management database 113, a point (Point) The management database 114 is provided with a connection.

Secure server (Secure Sever, Firewall) (10) is used as the most basic means for the protection of personal information in a web server (web site) that provides a function to encrypt and transmit data transmitted over the Internet. There is an SSL-based security server that installs SSL certificates and an application-based security server that provides cryptographic communication by applying an encryption tool kit.

The web server 100 is a web providing server that is exposed to sponsorship members and membership members, and the web is formed by the organic support of the database server 110, the file server 120, and the mail server 130.

File server 120 has a primary purpose in providing the location of storage spaces that share workstation-accessible computer files (documents, sound files, photos, movies, pictures, databases, etc.). File servers typically do no calculations and do not run any programs in the middle of the client. Fast storage of data and data reception where workstations provide critical calculations are the primary design goals of file servers.

The mail server 130 is an important element in the business model because it is possible to accumulate the data of important customers in the CRM implementation, and interactive communication is possible.

The database server 110 divides all data into sponsorship members and membership members to collect and manage the data. The information database 111 manages sponsorship member information (introduction, history, organization chart, CI, goods and service information, etc.) and basic member information of the membership member.

The service management database 112 supports sponsorship members with a management function of services (question solving, questionnaire, event, Q & A, recruitment, etc.), and supports membership data for service usage. At this time, the sponsorship member can manage service registration, pause, cancellation, real-time situation check, etc., and analysis is possible in real time due to accumulation of data. In addition, it is possible to interact with membership members through Q & A and manage resume support status.

The history management database 113 is a log data such as the history, usage status, activity status of the membership member using the service to the sponsorship member, and log analysis is possible, which greatly helps the consumer's disposition analysis. Membership members can accumulate data that is the basis of the web's ease of use, including activity on the site, shopping status, resume support status, and event winning status.

The point management database 114 shows the points accumulated by the membership member by using and operating the service to the sponsorship member, and enables the member to manage the points accumulated by the member. In this case, the point is the service fee to be paid to the operator for the sponsorship member, the purchase of the goods on the web through cyber money for the membership member, and the cash at the pre-notified rate.

On the other hand, the present invention may be variously modified and may take various forms in applying the above configuration. And it is to be understood that the invention is not limited to the specific forms referred to in the above description, but rather includes all modifications, equivalents and substitutions within the spirit and scope of the invention as defined by the appended claims. It should be understood that.

Referring to the effect of the operating method of the present invention Internet business model configured as described above are as follows.

First, according to the present invention, in accordance with a form provided by an operator through a database server 110 connected to a web server 100 on the Internet, a sponsorship member promotes and markets a membership member's goods, services, and information. Problem solving, questionnaire, event, Q & A through the use of learning effect will go through the stage.

In addition, sponsorship members can analyze and utilize the accumulated data in real time, and go through the steps of registering, pausing, terminating, and checking the situation in real time.

In the present invention, the membership member in the use of the service of the sponsorship member, the sponsorship member is paid to the operator on a specified day after use for a predetermined period of time contracted to the operator, the membership member can use the service and As part of the payment against the information, some points (cyber money) are paid.

In addition, the points of membership members can purchase goods on the web after the contract period, and the cash flow is also possible according to the contract ratio.

A more specific method of the present invention described above will be described in detail with reference to FIG. 2.

Sponsorship members will meet the eligibility requirements for Sponsorship members after the payment of a certain membership fee and the location of the sponsor page. At this time, the contract method of the operator and the sponsorship member is made online on the Internet, and the contract is made according to the form provided by the operator through the web server 100, and the sponsorship member information is inputted online.

Sponsorship members input data in accordance with the form provided by the operator in advance in providing services such as problem solving, questionnaires, events, and Q & A to the membership members, and the use price of each service in the use of each service. In addition, the minimum input baseline and maximum values supported by each service should be noted.

For example, if problem solving members are exposed to five problems at a time, the sponsorship member should register at least five questions and answers, and enter the maximum number of questions and the number of items per question. The type of format provided should be carefully reviewed to select multiple choice, short answer, and picture questions.

In addition, if a membership member can apply up to 3 times a day, the membership member can apply up to 30 times. In this case, the operator can make a difference between the commission rate and the payment rate of the sponsorship member and the membership member, and the ratio of points and cash follows the contractual method. The type of service, the number of times and the price of each service follow the contractual method.

Membership Membership is a free membership, in principle, the membership in accordance with the form provided by the operator to register after entering the information through the web server (100). After signing up, a specific number of sponsorship members exposed in a dedicated promotional space of sponsorship members selects a place to participate in the service.

When using the service, membership members will show their personality and personality, and the input data will be provided to sponsorship members, and the data will be analyzed so that sponsorship members can utilize the information.

Membership members can accumulate points while using the service. Points vary in the amount given according to the mission achievement status, and the points can be purchased through the cash payment application and web shopping.

The operation of the shopping mall can be operated at the option of the operator to maximize the promotion of profits and business such as direct operation, operation through cooperation with other companies, and distribution of goods of sponsorship members.

In addition to the services provided by sponsorship members on the web, administrators can maximize profits by increasing the maturity of the web by using job offers, communities, archives, events, and content-enabled items.

An example is how to link the use of generated points with the use of services.

For example, if a membership member used the services of a sponsorship member through problem solving, the job posting section allows the number of resumes to be registered and applied for the number of times, or only the members using the sponsorship member's services can participate. In addition, it is possible to apply for a part of cyber money to block the behavior of random resume support in advance.

In order to activate the community and the library, membership members who are active on the web can be interested and motivated by points and events with the authority of the administrator. However, insistence only on the result of point creation can lead to insincerity in the use of the service. In order to overcome this problem, it is helpful to solve the problem to some extent by operating a membership system.

For example, after joining the membership, a certain level of member activity can be recognized to help form the community, or participate in mail and information gathering activities several times to recognize the positiveness and contribution, and to provide benefits based on the difference in point payment. Can be.

As mentioned above, although the preferred embodiment of this invention was described in detail with reference to attached drawing, this is only an illustration and various deformation | transformation and change are possible within the scope of the technical idea of this invention. Therefore, the scope of the present invention will be defined by the description of the claims below.

10: security server
100: web serving server
110: database server
111: Information Database
112: service management database
113: history management database
114: point management database
120: file server
130: mail server

Claims

In presenting business models for online advertising, marketing and promotion,
Through a database connected to a web server on the Internet, sponsorship members autonomously register, modify and suspend services such as company introduction, problem solving, survey, recruitment, events and promotions, and Q & A according to the form provided by the operator. Using online advertising in a flexible manner;
Inputting information and materials corresponding to each service while the membership member uses the services of the sponsorship member;
Understanding, acquiring and learning information while a membership member uses the services of a sponsorship member;
Transmitting data input by the membership member to the sponsorship member;
Analyzing, by a sponsorship member, data entered by the membership member;
Membership members receive points in the form of revenue distribution ratio previously determined by the operator as a payment for the use of the service of the sponsorship member;
When a membership member uses a service of a sponsorship member, the sponsorship member pays a sponsorship fee to an operator in a contractual revenue sharing scheme;
Points of the membership member can be purchased from the shopping mall homepage where the goods and services of the sponsorship members are located, and in some cases, a predetermined amount is exchanged for cash in a predetermined manner and paid to the account;
If the membership member used the goods and services in the shopping mall, the operator receives the cyber money or cash or the payment made up of the cyber money and cash; The payment of the goods and services by the operator excluding a predetermined shopping mall fee between the sponsorship member and the operator;
Confirming the payment of the sponsorship member; Operating method of the Internet business model, characterized in that it comprises a.

According to claim 1,
Sponsorship member's online advertising expenses are paid in cyber points to membership members who use advertisements and services, and membership members accumulate a large amount of points while using services of multiple sponsorship members. A system method of a business model that leads to profits for sponsorship members by purchasing goods and services in a shopping mall space composed of a plurality of sponsorship members.

According to claim 1,
Among the members, the sponsorship member contracts the sponsorship subscription fee, the sponsorship fee amount and the profit sharing method to be paid to the operator, receives the service support solution from the operator, and maintains the qualification for the contracted period. As a member, free membership is a principle, and the member's level is determined according to the criteria for accomplishing the mission in advance by the operator, and this level expresses the contribution and aggressiveness of cyber activities, and the difference in point payment How the level of information provided to sponsorship members can be adjusted according to their level.

According to claim 1,
When the sponsorship member registers for the service (company introduction, problem solving, survey, recruitment, events and promotions, Q & A, etc.), the information related to sponsorship member is inferred to maximize the effect of advertisement and promotion. Membership members who use this service have to search, reason, understand, and learn the information of sponsorship members when using the service to generate points. How to operate the system to be aware of the details and to use it to extract more than just advertising and publicity.

According to claim 1,
In the operation of the online website, the website can be additionally created according to various predetermined themes such as region, region, and characteristics, and can be managed according to the characteristics of each region. There is a homepage for each theme and membership members and sponsorship members can move freely and exchange more information, and the operator can secure sponsorship members who feel the necessity of advertising to local details. How we can deliver benefits to our membership members.

According to claim 1,
In the method of accessing the Internet when using the service by accessing the operated homepage, any terminal including a computer and a mobile phone is allowed, and the business area can be diversified. By securing a business area that diversifies the access path through the terminal, it maximizes the advantages of the Internet regardless of location and time, and provides its own professional access program solution for the convenience of access and efficient delivery of information. And how to induce the installation of solution programs and use them to increase profitability and diversify the business.

According to claim 1,
Since the operator has a large number of sponsorship members, if there is a way or event that can be exchanged business between the sponsorship members or give a lot of benefits to the membership members and win-win everyone, there are many cooperation systems. How to manage your website so that you can enjoy more benefits and benefits for your sponsorship and membership members.

According to claim 1,
The operator can independently operate broadcasting media (radio broadcasting, internet broadcasting, etc.) in order to maximize the promotion and marketing of advertisements of sponsorship members. By organizing the members' interests and responses, the organization can contribute greatly to the activation of the homepage. By using this method, more items can be combined and applied.