KR20010097065A - A method of furnishing an advertisement and a coupon to user through a cellular phone - Google Patents
A method of furnishing an advertisement and a coupon to user through a cellular phone Download PDFInfo
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- KR20010097065A KR20010097065A KR1020000020825A KR20000020825A KR20010097065A KR 20010097065 A KR20010097065 A KR 20010097065A KR 1020000020825 A KR1020000020825 A KR 1020000020825A KR 20000020825 A KR20000020825 A KR 20000020825A KR 20010097065 A KR20010097065 A KR 20010097065A
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Abstract
본 발명은 무선통신단말기를 통한 광고 및 쿠폰제공방법에 관한 것으로, 광고 및 쿠폰제공시스템이 무선통신망을 통해 무선통신단말기로 광고 및 쿠폰데이터를 전송하는 전송단계와, 상기 무선통신단말기가 광고 및 쿠폰데이터를 수신하여 메모리에 저장하는 수신단계 및, 상기 무선통신단말기를 조작하여 쿠폰선택시 상기 메모리에 저장된 광고 및 쿠폰데이터를 상기 무선통신단말기의 표시장치에 표시하는 광고 및 쿠폰표시단계를 포함하여, 광고 및 쿠폰을 무선통신단말기를 통해 효율적으로 제공할 수 있는 효과가 있다.The present invention relates to a method for providing an advertisement and a coupon through a wireless communication terminal, the advertisement and coupon providing system transmitting a advertisement and coupon data to a wireless communication terminal through a wireless communication network, the wireless communication terminal is advertising and coupons Receiving step of receiving data and storing in the memory, and advertising and coupon display step of displaying the advertisement and coupon data stored in the memory on the display device of the wireless communication terminal when the coupon is selected by operating the wireless communication terminal, There is an effect that can efficiently provide advertisements and coupons through a wireless communication terminal.
Description
본 발명은 무선통신단말기를 통한 광고 및 쿠폰 제공방법에 관한 것으로, 좀더 상세하게는 광고 및 쿠폰데이터를 무선통신망을 통해 무선통신단말기로 전송하여 무선통신단말기의 표시장치에 표시하는 무선통신단말기를 통한 광고 및 쿠폰 제공방법에 관한 것이다.The present invention relates to a method for providing an advertisement and a coupon through a wireless communication terminal, and more particularly, through a wireless communication terminal transmitting advertisement and coupon data to a wireless communication terminal through a wireless communication network and displaying the same on a display device of the wireless communication terminal. It relates to an advertisement and a coupon providing method.
종래의 무선통신단말기를 통한 광고제공방법은 통화연결전에 음성형태의 광고를 제공하는 것이 일반적이었으나, 이러한 광고제공방법은 광고로 인해 통화연결이 지연된다는 문제점이 있었다.In the conventional method of providing an advertisement through a wireless communication terminal, it was common to provide an advertisement in the form of a voice before a call connection, but such an advertisement providing method has a problem in that a call connection is delayed due to an advertisement.
또한, 종래의 무선통신단말기를 통한 쿠폰제공방법은 쿠폰을 실제 사용시 쿠폰을 제공해주는 사이트에 접속한 다음 쿠폰을 다운로드받아 사용하여야 함에 따라 쿠폰사용시에도 통신요금을 지불해야 하는 불편함이 있었다.In addition, according to the conventional method of providing a coupon through a wireless communication terminal, there is an inconvenience of paying a communication fee even when using a coupon, since a coupon must be downloaded and used after accessing a coupon providing a coupon when the coupon is actually used.
이에, 본 발명은 상기한 바와 같은 문제점을 해소하기 위해 안출된 것으로, 광고 및 쿠폰데이터를 무선통신망을 통해 무선통신단말기로 전송하여 무선통신단말기에 저장하였다가 이용자가 상기 무선통신단말기를 조작하여 쿠폰선택시 상기 광고 및 쿠폰데이터를 표시하고, 이용자가 상기 무선통신단말기를 조작하여 통화시도시 상기 광고데이터를 자동적으로 표시하는 무선통신단말기를 통한 광고 및 쿠폰제공방법을 제공하는데 있다.Accordingly, the present invention has been made to solve the problems described above, and transmits the advertisement and coupon data to the wireless communication terminal through the wireless communication network to store in the wireless communication terminal, the user operated the wireless communication terminal coupon The advertisement and the coupon data is displayed when selected, and the user operates the wireless communication terminal to provide an advertisement and coupon providing method through the wireless communication terminal which automatically displays the advertisement data during the call.
이러한 목적을 달성하기 위한 본 발명에 따른 무선통신단말기를 통한 광고 및 쿠폰 제공방법은, 광고 및 쿠폰제공시스템이 무선통신망을 통해 무선통신단말기로 광고 및 쿠폰데이터를 전송하는 전송단계와, 상기 무선통신단말기가 광고 및 쿠폰데이터를 수신하여 메모리에 저장하는 수신단계 및, 상기 무선통신단말기를 조작하여 쿠폰선택시 상기 메모리에 저장된 광고 및 쿠폰데이터를 상기 무선통신단말기의 표시장치에 표시하는 광고 및 쿠폰표시단계를 포함하여 구성된 것을 특징으로 한다.Advertisement and coupon providing method through a wireless communication terminal according to the present invention for achieving this object, the advertisement and coupon providing system for transmitting the advertisement and coupon data to a wireless communication terminal through a wireless communication network, the wireless communication Receiving step of the terminal receives the advertisement and coupon data to store in the memory, and advertising and coupon display to display the advertisement and coupon data stored in the memory on the display device of the wireless communication terminal when the coupon is selected by operating the wireless communication terminal Characterized in that it comprises a step.
또한, 상기 무선통신단말기를 조작하여 통화시도시 상기 메모리에 저장된 광고데이터를 상기 무선통신단말기의 표시장치에 표시하는 광고표시단계를 더 포함하여 구성된 것을 특징으로 한다.The method may further include an advertisement display step of displaying the advertisement data stored in the memory at the time of communication by operating the wireless communication terminal on the display device of the wireless communication terminal.
도 1은 본 발명에 따른 무선통신단말기를 통한 광고 및 쿠폰 제공방법을 실행하기 위한 시스템의 개략적인 구성도,1 is a schematic configuration diagram of a system for executing a method for providing an advertisement and a coupon through a wireless communication terminal according to the present invention;
도 2는 본 발명에 따른 무선통신단말기를 통한 광고 및 쿠폰 제공방법의 순서도,2 is a flowchart of a method of providing an advertisement and a coupon through a wireless communication terminal according to the present invention;
도 3a는 SMS망을 통해 전송될 광고 및 쿠폰데이터를 분할하는 과정을 설명하기 위한 도면,3A is a view for explaining a process of dividing advertisement and coupon data to be transmitted through an SMS network;
도 3b는 SMS망을 통해 분할되어 수신된 광고 및 쿠폰데이터를 복원하는 과정을 설명하기 위한 도면,3B is a view for explaining a process of restoring advertisements and coupon data received divided through an SMS network;
도 4는 SMS망을 통해 전송되는 광고 및 쿠폰데이터의 구조도,4 is a structure diagram of advertisement and coupon data transmitted through an SMS network;
도 5는 무선통신단말기의 표시장치에 광고가 표시되는 상태를 나타낸 도면,5 is a view showing a state in which an advertisement is displayed on the display device of the wireless communication terminal,
도 6은 무선통신단말기의 표시장치에 광고 및 쿠폰이 표시되는 상태를 나타낸 도면이다.6 is a diagram illustrating a state in which advertisements and coupons are displayed on a display device of a wireless communication terminal.
<도면의 주요 부분에 대한 부호의 설명><Explanation of symbols for the main parts of the drawings>
10 : 광고 및 쿠폰 제공시스템 11 : 서버10: advertisement and coupon providing system 11: the server
13 : 데이터베이스 20 : 무선통신망서버13: Database 20: Wireless Communication Network Server
30 : 무선통신망 40 : 무선통신단말기30: wireless communication network 40: wireless communication terminal
이하, 첨부된 도면을 참조하여 본 발명의 바람직한 실시예를 설명한다.Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings.
도 1은 본 발명에 따른 무선통신단말기를 통한 광고 및 쿠폰 제공방법을 실행하기 위한 시스템의 개략적인 구성도로서, 광고 및 쿠폰제공시스템(10)과, 무선통신망서버(20), 무선통신망(30)을 통해 상기 무선통신망서버(20)에 연결된 무선통신단말기(40)를 포함하여 구성되어 있다.1 is a schematic configuration diagram of a system for executing an advertisement and coupon providing method through a wireless communication terminal according to the present invention. The advertisement and coupon providing system 10, the wireless communication network server 20, and the wireless communication network 30 are shown in FIG. It is configured to include a wireless communication terminal 40 connected to the wireless communication network server 20 through).
상기 광고 및 쿠폰제공시스템(10)은 서버(11)와 데이터베이스(13)를 포함하여 구성되며, 상기 데이터베이스(13)에는 광고주가 무선통신망(30) 및 무선통신단말기(40) 환경에 적합하게 제작한 광고 및 쿠폰데이터가 저장되며, 상기 서버(11)는 상기와 같이 데이터베이스(13)에 저장된 광고 및 쿠폰데이터를 무선통신망(30), 바람직하게는 SMS망(Shot Message Service network)을 통해 전송하기 용이하도록 분할하여 상기 무선통신망서버(30)로 출력한다.The advertisement and coupon providing system 10 is configured to include a server 11 and a database 13, the database 13 is produced by the advertiser suitable for the environment of the wireless communication network 30 and the wireless communication terminal 40 One advertisement and coupon data are stored, and the server 11 transmits the advertisement and coupon data stored in the database 13 through the wireless communication network 30, preferably, a SMS network (Shot Message Service network). Divided to facilitate the output to the wireless communication network server 30.
상기 무선통신망서버(30)는 상기와 같이 분할된 광고 및 쿠폰데이터를 SMS망을 통해 서비스 이용한 동의한 무선통신단말기(40)로 전송한다.The wireless communication network server 30 transmits the divided advertisement and coupon data to the agreed wireless communication terminal 40 using the service through the SMS network.
상기 무선통신단말기(40)는 상기 무선통신망서버(30)로부터 전송된 광고 및 쿠폰데이터를 수신하여 복원한 다음 각각 지정된 메모리에 저장하고, 이용자가 쿠폰선택시 상기 광고 및 쿠폰데이터를 표시장치에 표시하며, 이용자가 통화시도시 상기 광고데이터를 표시장치에 표시한다.The wireless communication terminal 40 receives and restores the advertisement and the coupon data transmitted from the wireless communication network server 30 and stores them in the designated memory, and displays the advertisement and the coupon data on the display device when the user selects the coupon. The user displays the advertisement data on the display device during the call.
상기와 같이 구성된 시스템에서 실행되는 본 발명에 따른 무선통신단말기를 통한 광고 및 쿠폰 제공방법의 작용 및 효과를 상세히 설명한다.The operation and effects of the advertisement and coupon providing method through the wireless communication terminal according to the present invention executed in the system configured as described above will be described in detail.
도 2는 본 발명에 따른 무선통신단말기를 통한 광고 및 쿠폰 제공방법의 순서도로서, 도 2에서 S는 단계(step)를 의미한다.2 is a flowchart illustrating a method of providing an advertisement and a coupon through a wireless communication terminal according to the present invention, in which S denotes a step.
상기 도 2에 도시된 바와 같이, 먼저, 광고주가 SMS망(30) 및 무선통신단말기(40) 환경에 적합한 광고와 쿠폰을 제작하여 광고 및 쿠폰제공시스템(10)의 데이터베이스(13)에 등록한다.(S1)As shown in FIG. 2, first, an advertiser creates an advertisement and a coupon suitable for an SMS network 30 and a wireless communication terminal 40 environment, and registers the advertisement and coupon in a database 13 of the advertisement and coupon providing system 10. (S1)
이어서, 상기 광고 및 쿠폰제공시스템(10)의 서버(11)가 상기와 같이 데이터베이스(13)에 등록된 광고 및 쿠폰데이터를 SMS망을 통해 전송하기 용이하도록 분할하여 무선통신망서버(30)로 출력하고, 상기 무선통신망서버(30)가 분할된 광고 및 쿠폰데이터를 SMS망을 통해 서비스 이용에 동의한 이용자의 무선통신단말기(40)로 전송한다.(S2) 이때, 서비스 이용에 동의한 무선통신단말기(40)의 전화번호는 이용자가 서비스에 가입시 등록된다.Subsequently, the server 11 of the advertisement and coupon providing system 10 divides the advertisement and coupon data registered in the database 13 to be easily transmitted through the SMS network and outputs the same to the wireless communication network server 30. In addition, the wireless communication network server 30 transmits the divided advertisement and coupon data to the wireless communication terminal 40 of the user who has consented to use the service through the SMS network. The telephone number of the terminal 40 is registered when the user subscribes to the service.
즉, 도 3a에 도시된 바와 같이, 전체 광고 및 쿠폰데이터를 다수로 분할한 다음 분할된 각각의 데이터(데이터1∼데이터N)에 헤더(헤더1∼헤더N)를 각각 결합시켜서, SMS망을 통해 무선통신단말기(40)로 전송하는 것이다.That is, as shown in FIG. 3A, the entire advertisement and coupon data are divided into a plurality, and then the header networks (header 1 to header N) are combined with each of the divided pieces of data (data 1 to data N) to form an SMS network. Through the wireless communication terminal 40 to transmit.
이때, 상기와 같이 분할된 광고 및 쿠폰데이터는 도 4에 도시된 바와 같이, 헤더영역과, 유저데이터영역, 부가데이터영역으로 이루어지며, 상기 헤더영역에는 플래그, ID, 카테고리, 데이터순번, 전체 데이터의 크기 및 순번이 위치되며, 상기 유저데이터영역에는 제목, 이미지, 문자메시지, 유효기간, 실행시간이 위치된다.At this time, the advertisement and the coupon data divided as described above is composed of a header area, a user data area, and an additional data area as shown in FIG. 4, and the header area includes a flag, ID, category, data order, and total data. The size and the sequence number are located, and the title, image, text message, expiration date, and execution time are located in the user data area.
상기 카테고리는 제공되는 서비스의 종류 즉, 광고 또는 쿠폰을 구분하기 위한 정보이고, 상기 데이터 순번은 전체 데이터중에서 몇번째 데이터인지를 알려주기 위한 정보이며, 상기 전체 데이터의 크기 및 순번은 분할된 데이터가 순차적으로 수신되지 않을 경우를 대비하여 분할전 데이터의 크기 및 위치를 알려주기 위한 정보이다.The category is a type of service provided, that is, information for identifying an advertisement or a coupon, and the data order is information for indicating how many data are included in the total data, and the size and order of the total data are divided data. Information for informing the size and position of data before splitting in case it is not received sequentially.
또한, 상기 이미지는 전송가능한 사이즈로 분할된 광고 또는 쿠폰의 이미지정보이며, 상기 문자메시지는 전송가능한 사이즈로 분할된 광고 또는 쿠폰의 문자정보이고, 상기 유효기간은 광고 또는 쿠폰이 실행되는 기간을 나타내는 정보로서 이 정보를 무선통신단말기(40)가 메모리에 저장된 광고 또는 쿠폰을 실행하거나 삭제할 수 있다.In addition, the image is the image information of the advertisement or coupon divided into the transferable size, the text message is the text information of the advertisement or coupon divided into the transferable size, the validity period indicates the period during which the advertisement or coupon is executed. This information may be used by the wireless communication terminal 40 to execute or delete the advertisement or coupon stored in the memory.
또, 상기 실행시간은 실행되는 광고 또는 쿠폰의 사용시간을 나타내는 정보로서, 예를 들어 실행되는 시간대, 요일, 반복실행 여부등을 결정하기 위한 정보이다.In addition, the execution time is information indicating the usage time of the advertisement or the coupon to be executed, for example, information for determining the time of execution, day of the week, whether to repeat the execution or the like.
이어서, 상기 무선통신단말기(40)는 상기와 같이 무선통신망서버(20)로부터 SMS망(30)을 통해 전송된 광고 및 쿠폰데이터를 수신하여 복원한 다음 광고 및 쿠폰데이터를 각각 미리 지정된 메모리에 저장한다.(S3)Subsequently, the wireless communication terminal 40 receives and restores the advertisement and coupon data transmitted through the SMS network 30 from the wireless communication network server 20 and stores the advertisement and coupon data in a predetermined memory, respectively. (S3)
즉, 도 3b에 도시된 바와 같이, SMS망(30)을 통해 수신된 각각의 데이터를 헤더와 데이터로 분리한 다음 상기 헤더 정보를 바탕으로 데이터들을 결합하여 전체 데이터를 복원하는 것이다.That is, as shown in FIG. 3b, each data received through the SMS network 30 is separated into a header and data, and then data is restored by combining the data based on the header information.
이어서, 이용자가 무선통신단말기(40)를 조작하여 통화시도시 무선통신단말기(40)의 메모리에 저장되어 있는 광고가 무선통신단말기(40)의 표시장치에 표시되고, 통화종료시 할인율 및 광고가 무선통신단말기(40)의 표시장치에 표시된다.(S4, S5, S6, S7)Subsequently, the user operates the wireless communication terminal 40 to display an advertisement stored in the memory of the wireless communication terminal 40 at the time of the call, and is displayed on the display device of the wireless communication terminal 40. It is displayed on the display device of the communication terminal 40. (S4, S5, S6, S7)
즉, 도 5에 도시된 바와 같이, 이용자가 무선통신단말기(40)를 조작하여 통화하고자 하는 상대방 전화번호의 최초입력시부터 통화연결시까지 광고를 표시장치에 표시하고, 통화종료후에는 할인율 및 광고를 표시장치에 표시하는 것이다.That is, as shown in Figure 5, the user operates the wireless communication terminal 40 to display the advertisement on the display device from the first input of the counterpart phone number to call to the call connection, and after the end of the call the discount rate and The advertisement is displayed on the display device.
그리고, 이용자가 무선통신단말기(40)를 조작하여 쿠폰을 선택하면 도 6에 도시된 바와 같이 무선통신단말기(40)의 메모리에 저장되어 있던 쿠폰 및 광고가 무선통신단말기(40)의 표시장치에 디스플레이된다.(S8, S9)When the user operates the wireless communication terminal 40 and selects the coupon, the coupon and advertisement stored in the memory of the wireless communication terminal 40 are displayed on the display device of the wireless communication terminal 40 as shown in FIG. (S8, S9)
이때, 상기 무선통신단말기(40)의 메모리에 저장되어 있는 광고 및 쿠폰데이터는 그 유효기간이 지나면 자동적으로 삭제된다.At this time, the advertisement and coupon data stored in the memory of the wireless communication terminal 40 are automatically deleted after the expiration date.
이상에서 살펴본 바와 같이 본 발명에 따르면, 광고 및 쿠폰데이터를 무선통신망을 통해 무선통신단말기로 전송하여 무선통신단말기에 저장하였다가 이용자가 상기 무선통신단말기를 조작하여 쿠폰선택시 상기 광고 및 쿠폰데이터를 표시하고, 이용자가 상기 무선통신단말기를 조작하여 통화시도시 상기 광고데이터를 자동적으로 표시함으로써, 광고 및 쿠폰을 무선통신단말기를 통해 효율적으로 제공할 수 있는 효과가 있다.As described above, according to the present invention, the advertisement and the coupon data is transmitted to the wireless communication terminal through a wireless communication network and stored in the wireless communication terminal, and when the user selects the coupon by operating the wireless communication terminal, the advertisement and the coupon data are selected. By displaying the advertisement data automatically when the user manipulates the wireless communication terminal and displays the call, the advertisement and the coupon can be efficiently provided through the wireless communication terminal.
또한, 광고 및 쿠폰데이터를 SMS망(Shot Message Service network)을 통해 대기상태인 무선통신단말기로 전송함에 따라, 통신망을 보다 효율적으로 이용할 수 있는 효과가 있다.In addition, by transmitting the advertisement and coupon data to the wireless communication terminal in the standby state through the SMS (Shot Message Service network), there is an effect that can use the communication network more efficiently.
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Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20040001065A (en) * | 2002-06-26 | 2004-01-07 | 김경성 | Operating system and method for digital contents coupon to promote sales for paid digital contents |
| WO2004008281A2 (en) * | 2002-07-12 | 2004-01-22 | Exphand Inc. | Interactive electronic commerce and message interchange system featuring delivery of messages tailored to individual users |
| KR20040104081A (en) * | 2003-06-03 | 2004-12-10 | 조규운 | Character message advertising apparatus and method using electric coupon |
| WO2010078530A3 (en) * | 2008-12-31 | 2010-09-23 | Vivotech Inc. | Methods, systems and computer readable media for redeeming and delivering electronic loyalty reward certificates using a mobile device |
| US8165635B2 (en) | 2006-09-01 | 2012-04-24 | Vivotech, Inc. | Methods, systems, and computer readable media for over the air (OTA) provisioning of soft cards on devices with wireless communications capabilities |
| US8620299B2 (en) | 2008-08-12 | 2013-12-31 | Mastercard International Incorporated | Methods, systems and computer readable media for electronically delivering a prepaid card to a mobile device |
| US9767452B2 (en) | 2011-11-03 | 2017-09-19 | Mastercard International Incorporated | Methods, systems, and computer readable media for provisioning and utilizing an aggregated soft card on a mobile device |
| US10992817B2 (en) | 2009-03-18 | 2021-04-27 | Mastercard International Incorporated | Methods, systems and computer readable media for selecting and delivering electronic value certificates using a mobile device |
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Families Citing this family (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20030074976A (en) * | 2002-03-15 | 2003-09-22 | 김병철 | Advertizing method using coupon on system working together by wire and wireless |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR100317341B1 (en) * | 1999-04-03 | 2001-12-22 | 정장호 | System for providing advertisement service in communication system and method for providing advertisement service using the same |
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2000
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Cited By (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20040001065A (en) * | 2002-06-26 | 2004-01-07 | 김경성 | Operating system and method for digital contents coupon to promote sales for paid digital contents |
| WO2004008281A2 (en) * | 2002-07-12 | 2004-01-22 | Exphand Inc. | Interactive electronic commerce and message interchange system featuring delivery of messages tailored to individual users |
| WO2004008281A3 (en) * | 2002-07-12 | 2005-06-02 | Exphand Inc | Interactive electronic commerce and message interchange system featuring delivery of messages tailored to individual users |
| KR20040104081A (en) * | 2003-06-03 | 2004-12-10 | 조규운 | Character message advertising apparatus and method using electric coupon |
| US8165635B2 (en) | 2006-09-01 | 2012-04-24 | Vivotech, Inc. | Methods, systems, and computer readable media for over the air (OTA) provisioning of soft cards on devices with wireless communications capabilities |
| US11195163B2 (en) | 2006-09-01 | 2021-12-07 | Mastercard International Incorporated | Methods, systems and computer readable media for over the air (OTA) provisioning of soft cards on devices with wireless communications capabilities |
| US8620299B2 (en) | 2008-08-12 | 2013-12-31 | Mastercard International Incorporated | Methods, systems and computer readable media for electronically delivering a prepaid card to a mobile device |
| WO2010078530A3 (en) * | 2008-12-31 | 2010-09-23 | Vivotech Inc. | Methods, systems and computer readable media for redeeming and delivering electronic loyalty reward certificates using a mobile device |
| US10992817B2 (en) | 2009-03-18 | 2021-04-27 | Mastercard International Incorporated | Methods, systems and computer readable media for selecting and delivering electronic value certificates using a mobile device |
| US9767452B2 (en) | 2011-11-03 | 2017-09-19 | Mastercard International Incorporated | Methods, systems, and computer readable media for provisioning and utilizing an aggregated soft card on a mobile device |
| US10546290B2 (en) | 2011-11-03 | 2020-01-28 | Mastercard International Incorporated | Methods, systems, and computer readable media for provisioning and utilizing an aggregated soft card on a mobile device |
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| KR100369019B1 (en) | 2003-01-24 |
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