KR100583176B1 - Method of advertising using message, and the server therefor - Google Patents

Abstract

An advertisement method using a message and an advertisement message server thereof are disclosed. Advertising method using the message, (a) receiving a message to be sent to the called terminal; (b) determining, among a plurality of advertisements stored in an advertisement database, an advertisement to be sent to the called party terminal; And (c) adding the determined advertisement to the message. The advertisement method using the message and the advertisement message server according to the present invention enhance the advertisement effect by adding an advertisement to a message that is widely used by a user such as a mobile communication terminal and sending the message to the called party, and the user who subscribes to the message advertisement service. By reducing the message usage fee for the user, the communication fee burden for the user who uses the message is reduced. In addition, by determining the advertisement to be added to the message according to the personal information about the called party receiving the message and sending it to the called party, more effective advertising is possible.

Description

Advertising method using a message and its advertising message server {Method of advertising using message, and the server therefor}

1 is a conceptual diagram of an advertisement system using a message according to the present invention;

2 is a block diagram illustrating an example of a mobile communication network shown in FIG. 1;

3 is a block diagram showing a detailed configuration of an advertisement message server according to the present invention;

4 is a flowchart illustrating a preferred embodiment of an advertising method using a message according to the present invention;

5 is a flowchart showing the detailed steps of the step 830 shown in FIG.

6 is a diagram illustrating an example of an advertisement database configuration for determining an advertisement to be added to a message according to personal information about a called party.

The present invention relates to an advertisement method using a message and an advertisement message server thereof.

There are various functions provided to a mobile communication terminal such as a mobile phone through a mobile communication network. Among them, a simple message service (SMS) through a mobile communication network is widely used.

Currently, the maximum data amount of a message transmitted through the short message service is limited to 40 characters in Korean and 80 characters in English. However, messages are often sent without filling the maximum amount of data, which is inefficient. Moreover, as the technology related to mobile communication advances, the maximum data amount of the message provided by the short message service will be larger, and thus the remaining data area not filled with user data will be larger.

On the other hand, Simple Message Service (SMS) is a service used by most users of mobile communication terminals. In particular, the frequency of use of young people in their teens to thirties is very high.

Therefore, the technical problem to be achieved by the present invention, an advertisement method using a message that can achieve a large advertising effect by inserting an advertisement in the remaining data area of the message transmitted by the message service that is used by many people and sending it to the called party and its To provide an advertising message server.

In order to achieve the above object, the advertising method using the message according to the present invention,

(a) receiving a message to be sent to a called terminal; (b) determining, among a plurality of advertisements stored in an advertisement database, an advertisement to be sent to the called party terminal; And (c) adding the determined advertisement to the message.

In addition, the step (b) determines the amount of data of the advertisement to be added to the message in consideration of the data amount of the message and the maximum amount of data that can be transmitted, and the determined amount of data among the plurality of advertisements stored in the advertisement database. Preferably, the step of determining an advertisement having the advertisement to be sent to the called party's terminal.

In addition, each advertisement stored in the advertisement database is pre-assigned with at least one recipient condition for designating a recipient to receive the advertisement, and the step (a) further includes information on the called party together with a message to be sent to the called party terminal. Preferably, the step (b) is a step of determining, as an advertisement to be transmitted to the called party terminal, an advertisement to which a called party condition corresponding to information about the called party is given among the plurality of advertisements stored in the advertisement database. Do.

In addition, the called party condition is preferably one of the gender, age or location information of the called party terminal.

In order to achieve the above object, the advertising message server using the message according to the present invention,

An advertisement database in which a plurality of advertisements are stored; An interface unit for receiving a message to be sent to the called terminal; And a controller configured to receive the message from the interface unit, determine an advertisement to be transmitted to the called party terminal among a plurality of advertisements stored in the advertisement database, and add the determined advertisement to the message.

In addition, the controller determines the amount of data of an advertisement to be added to the message in consideration of the data amount of the message and the maximum amount of data that can be transmitted, and the advertisement having the determined amount of data among a plurality of advertisements stored in the advertisement database. Is preferably determined as an advertisement to be sent to the called party's terminal.

In addition, each advertisement stored in the advertisement database is previously given at least one called party condition for designating a called party to receive an advertisement, and the interface unit further receives information about the called party and transmits it to the controller, and the controller Among the plurality of advertisements stored in the advertisement database, it is preferable to determine that the advertisement to which the receiver condition is matched with the information on the called party is to be transmitted to the called terminal.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

As used herein, the term "advertisement" is a generic term that includes various coupons, guide information, and the like, as well as contents of a product, a company, and the like. In other words, it refers to all information propagated to the called party by being added to the message created by the calling party and sent to the called party.

The "message" to which the advertisement is to be added is typically a short message by SMS, but all possible forms of message written by the sender and sent to the called party. In other words, the message includes not only a text message but also a multimedia message in which a graphic message, a still image, a video, etc. are combined with the text message.

1 is a conceptual diagram of an advertisement system using a message according to the present invention. Referring to FIG. 1, an advertisement system using a message includes a caller terminal 110, a receiver terminal 130, a mobile communication network 200, an advertisement message server 300, an advertisement reception server 400, an internet 500, and an advertiser. Terminals 610 and 630.

The message created in the caller terminal 110 is transferred to the advertisement message server 300 through the mobile communication network 200. The advertisement message server 300 creates a message to which an advertisement is added by adding a predetermined advertisement to the received message.

The advertisement message server 300 transmits the message to which the advertisement is added to the mobile communication network 200, and the message to which the advertisement is added is the receiver terminal 130 previously designated by the user of the caller terminal 110 through the mobile communication network 200. Is sent).

The caller terminal 110 is a mobile communication terminal having a message transmission function, and corresponds to a mobile phone or a personal digital assistant (PDA). In addition, although not separately illustrated in the drawings, the message to which the advertisement is to be added is created by the caller terminal 110 and input to the advertisement message server 300 through the mobile communication network 200, and the user uses a personal computer. It may be written or written by an enterprise server as a means of commercial activity and input to the advertisement message server 300 through a wired network or wireless internet.

The called party terminal 130 is a terminal for receiving a message with an advertisement added thereto, and may be implemented as various types of terminals such as a personal computer as well as a mobile communication terminal.

The advertisement reception server 400 receives an advertisement from a plurality of advertiser terminals 610 and 630 through the Internet 500 and delivers the advertisement to the advertisement message server 300. Advertiser terminals 610 and 630 may be implemented in various forms of terminals, such as a computer, but not limited thereto, such as a mobile communication terminal and a wired telephone. When the advertiser accepts the advertisement through the mobile communication terminal will use a mobile communication network instead of the Internet 500, and when accepting the advertisement by voice over a landline telephone will use a general public telephone network. In other words, there is no limit on how the advertiser receives an advertisement, and the advertisement may be received by using a computer. The advertisement may be called by phone.

2 is a block diagram illustrating an example of the mobile communication network 200 shown in FIG. 1. 2, the mobile communication network 200 includes a message server 210, a home location register (HLR) 230, a subscriber information server 250, and a charging server 270.

The message server 210 receives the message sent from the caller terminal 110 and transmits the message to the advertisement message server 300 to add an advertisement to the message.

The advertisement using the message according to the present invention is preferably executed for a message sent by a member who subscribes to a message advertisement service provided by a mobile communication service provider. This is because an unwanted advertisement is added to the message for the receiver receiving the message to which the advertisement has been added. .

Therefore, it is desirable to add an advertisement to a message sent by a member who subscribes to a message advertising service, but discount the message usage fee.

The subscriber information server 250 stores information of mobile communication subscribers. The message server 210 is inputted with the number of the caller terminal 110 and the number of the called party terminal 130 together with the message created by the caller.

The message server 210 searches the caller information stored in the subscriber information server 250 using the number of the caller terminal 110 as a key value and then checks whether the caller is a member who subscribes to the message advertising service. If the member subscribes to the message advertisement service, the received message is transmitted to the advertisement message server 300.

The HLR 230 receives and stores the location of the mobile subscriber station in real time from the switch, thereby enabling the mobile subscriber to receive the call.

The following three methods can be considered for transmitting the message to which the advertisement is added by the advertisement message server 300 to the called terminal 130.

First, the message server 210 transmits the location information of the called party terminal 130 obtained from the HLR 230 to the advertisement message server 300 together with the message, and the advertisement message server 300 adds an advertisement to the message. Thereafter, according to the location information of the called party terminal 130 received from the message server 210, a message to which the advertisement is added is sent to the called party terminal 130.

Second, the message server 210 transmits only the message to the advertisement message server 300, the advertisement message server 300 adds an advertisement to the message, and then inquires to the HLR 230, the location information of the called party terminal 130 Acquire. The advertisement message server 300 transmits a message to which the advertisement is added to the called party terminal 130 according to the acquired location information of the called terminal 130.

Third, the message server 210 transmits only the message to the advertisement message server 300, and the advertisement message server 300 adds an advertisement to the message and then transmits the message to which the advertisement is added to the message server 210. . The message server 210 obtains the location information of the called party terminal 130 by inquiring the HLR 230, and then transmits a message to which the advertisement is added to the called party terminal 130.

Meanwhile, when an advertisement is added and sent to a message written by a subscriber of the advertisement service using the message, the message server 210 notifies the charging server 270 that the message service is provided to the charging server. The billing server 270 calculates a fee based on a predetermined discounted rate when the fee is later calculated for the message service provided to the subscriber of the advertisement service using the message.

3 is a block diagram showing the detailed configuration of the advertising message server 300 according to the present invention. Referring to FIG. 3, the advertisement message server 300 includes an interface unit 310, a controller 330, and an advertisement database 350.

The interface unit 310 performs an interface between the advertisement message server 300 and the outside. In more detail, the interface with the message server 210 and the advertisement receiving server 400 are performed. If the advertisement message server 300 transmits the message to which the advertisement is added to the called party terminal 130 through the mobile communication network 200, the advertisement message server 300 performs an interface with the mobile communication network 200.

The advertisement received by the advertisement reception server 400 is input to the controller 330 through the interface unit 310. The controller 330 stores the input advertisement in the advertisement database 350 according to a predetermined database management scheme.

When a message to which an advertisement is to be added is input from the interface unit 310, the controller 330 searches the advertisement database 350 to determine an advertisement to be added to the message, adds the determined advertisement to the message, and then calls the receiver terminal 130. Transfer to the interface unit 310 to transmit to.

The advertisement database 350 stores a plurality of advertisements to be added to the message. Advertisements are generally in text format, but various data formats such as graphics and still images are possible.

Hereinafter, an advertisement method using a message according to the present invention will be described with reference to FIGS. 4 to 6 based on the configuration of the advertisement message server 300 shown in FIG. 3.

4 is a view showing a preferred embodiment of the advertising method using a message according to the present invention.

The controller 330 receives a message to which an advertisement transmitted by the message server 210 is added from the interface unit 310 (operation 810).

The controller 330 determines an advertisement to be sent to the called party terminal (step 830). The method of determining an advertisement to be sent to the called party terminal in addition to the message may be implemented in various ways. In the present invention, two embodiments are presented as a method of determining an advertisement to be sent to a called party terminal. The first embodiment determines the advertisement to add to the message in consideration of the amount of data in the message and the maximum amount of data that can be sent. The second embodiment determines the advertisement to be added to the message according to the personal information about the called party receiving the message. The decision is. The two embodiments described above will be described later.

The controller 330 adds an advertisement to the message (step 850). The controller 330 transmits the message to which the advertisement is added to the interface unit 310. Among the methods of transmitting the above three advertisements added message to the called party terminal 130, when using the first and second methods, the interface unit 310 directly delivers the message to which the advertisement is added to the mobile communication network 200. . In the case of using the third method, the interface unit 310 delivers the message to which the advertisement is added to the message server 210.

Hereinafter, a description will be given of a first embodiment of a method of determining an advertisement to be sent to a called terminal, that is, a process of determining an advertisement to be added to a message in consideration of the amount of data in a message and the maximum amount of data that can be transmitted.

When transmitting a message through a communication network such as a mobile communication network, the amount of data that can be transmitted in one message is usually limited. Currently, the maximum data amount of a short message transmitted through a mobile communication network is 40 characters in Korean and 80 characters in English. Of course, as the technology related to mobile communication advances, the maximum amount of data of a message provided by the short message service will be larger, but in any case, there will be a limit on the maximum amount of data that can be transmitted.

Accordingly, the present invention determines the amount of data of an advertisement to be added to the message in consideration of the amount of data of the message created by the sender and the maximum amount of data that can be provided by the message transmission service, and stores a plurality of advertisements stored in the advertisement database 350. Of these, the advertisement having the determined amount of data is determined as the advertisement to be sent to the called party terminal 130.

FIG. 5 is a flowchart illustrating the detailed steps of step 830 illustrated in FIG. 4. 5 illustrates a method of determining an advertisement to be added to a message in consideration of the amount of data in the message.

The controller 330 determines the amount of data of the message created by the sender (operation 831).

The controller 330 determines the data amount of the advertisement to be added to the message by subtracting the data amount of the message created by the sender from the maximum transmittable data amount provided by the corresponding message transmission service (step 833).

The controller 330 determines an advertisement to be transmitted to the called party terminal 130 among the plurality of advertisements stored in the advertisement database 350 (operation 835).

The advertisement determination according to the above-described step 835 may be performed according to the following two embodiments according to the configuration of the advertisement database 350.

First, among a plurality of different advertisements stored in the advertisement database 350, an advertisement having a determined amount of data is determined as an advertisement to be sent to the called party's terminal 130.

Second, the advertisement database 350 stores a plurality of advertisements having different data amounts for one advertisement target. For example, an advertisement for a newly sold passenger car, which includes a 10-character advertisement, a 15-character advertisement, a 20-character advertisement, and a plurality of advertisements that advertise a single target audience. Are stored in the advertisement database 350.

The controller 330 determines, as an advertisement to be transmitted to the called party terminal 130, the advertisement having the data amount determined in step 833 among the plurality of advertisements having different data amounts for one advertisement target.

Hereinafter, a second embodiment of a method of determining an advertisement to be sent to a called party terminal, that is, a process of determining an advertisement to be added to a message according to personal information about a called party receiving a message will be described.

6 is a diagram illustrating an example of a configuration of an advertisement database 350 for determining advertisements to be added to a message according to personal information about a called party.

Each advertisement to be stored in the advertisement database 350 is pre-assigned with at least one called party condition that specifies a recipient to receive the advertisement. The called party condition is, for example, the gender, age or location information of the called party's terminal.

Referring to FIG. 6, the first item specifies advertisements to be sent to a called party whose gender is male and is 20 to 39 years old. For example, a cosmetics advertisement for men whose main customers are 20s or 30s.

The second column specifies advertisements to be sent to recipients of age 17-19, regardless of gender. For example, a reference book advertisement targeting high school students corresponds to this.

The third item specifies advertisements to be sent to recipients regardless of gender or age and whose location is located in Seoul. For example, a restaurant advertisement whose main customers are people living in Seoul.

The interface unit 310 receives information about the called party from the message server 210 and transmits the received information about the called party to the controller 330, and the controller 330 matches information about the called party among a plurality of advertisements stored in the advertisement database 350. The advertisement to which the called party condition is given is determined as the advertisement to be sent to the called party terminal 130.

In the above, the method of determining an advertisement to be added to a message according to the present invention has been described in two ways, an advertisement determination method considering a data amount of a message and an advertisement determination method based on personal information about a called party receiving a message. These two methods can be used in combination, or they can be used independently.

If the advertisement to be sent to the called party is determined by considering only the personal information of the called party receiving the message, the predetermined data area is allocated for the advertisement, and the remaining data area is excluded from the maximum data that can be sent except the data area for the advertisement. By determining the message area in advance, an advertisement method using a message according to the present invention can be implemented.

So far I looked at the center of the preferred embodiment for the present invention. Those skilled in the art will appreciate that the present invention can be implemented in a modified form without departing from the essential features of the present invention. Therefore, the disclosed embodiments should be considered in descriptive sense only and not for purposes of limitation. The scope of the present invention is shown in the claims rather than the foregoing description, and all differences within the scope will be construed as being included in the present invention.

As described above, the advertisement method using the message according to the present invention and the advertisement message server increase the effect of advertisement by adding an advertisement to a message that is widely used by a user such as a mobile communication terminal and sending the message to the called party. By subscribing to the advertising service, the message usage fee can be discounted to reduce the communication fee burden on the user who uses the message.

In addition, by determining the advertisement to be added to the message according to the personal information about the called party receiving the message and sending it to the called party, more effective advertising is possible.

Claims (10)

delete An advertisement database in which a plurality of advertisements are stored; An interface unit for receiving a message to be sent to the called terminal; And A control unit for receiving the message from the interface unit, determining an advertisement to be transmitted to the called party terminal among a plurality of advertisements stored in the advertisement database, and adding the determined advertisement to the message; The controller determines a data amount of an advertisement to be added to the message in consideration of the data amount of the message and the maximum data amount that can be transmitted, and displays an advertisement having the determined data amount among a plurality of advertisements stored in the advertisement database. Advertising message server, characterized in that for determining the advertisement to be sent to the called terminal. The method of claim 2, The advertisement database stores a plurality of advertisements having different data amounts for one advertisement target, The controller determines an advertisement to be transmitted to the called party terminal, the advertisement having the determined data amount, among the plurality of advertisements having different data amounts for one advertisement target. An advertisement database in which a plurality of advertisements are stored; An interface unit for receiving a message to be sent to the called terminal; And A control unit for receiving the message from the interface unit, determining an advertisement to be transmitted to the called party terminal among a plurality of advertisements stored in the advertisement database, and adding the determined advertisement to the message; Each advertisement stored in the advertisement database is pre-assigned with at least one recipient condition specifying a recipient to receive the advertisement, The interface unit further receives information about the called party and transmits the received information to the controller, and the controller transmits an advertisement to which the called party condition is matched with the information about the called party, among the plurality of advertisements stored in the advertisement database, to the called terminal. Advertising message server, characterized in that determined to be advertising. The method of claim 4, wherein The called party condition is at least one of the gender, age or location information of the called party terminal. delete (a) receiving a message to be sent to a called terminal; (b) determining, among a plurality of advertisements stored in an advertisement database, an advertisement to be sent to the called party terminal; And (c) adding the determined advertisement to the message, Step (b) is (b1) determining the amount of data in the message; (b2) determining an amount of data of an advertisement to be added to the message in consideration of the amount of data of the message and the maximum amount of data of a message that can be transmitted; And and (b3) determining among the plurality of advertisements stored in the advertisement database, an advertisement having the determined amount of data as an advertisement to be transmitted to the called party's terminal. The method of claim 7, wherein The advertisement database stores a plurality of advertisements having different data amounts for one advertisement target, In step (b3), the advertisement having the determined amount of data among the plurality of advertisements having different amounts of data for one advertisement target is determined as an advertisement to be sent to the called party's terminal. Advertising method. (a) receiving a message to be sent to a called terminal; (b) determining, among a plurality of advertisements stored in an advertisement database, an advertisement to be sent to the called party terminal; And (c) adding the determined advertisement to the message, Each advertisement stored in the advertisement database is pre-assigned with at least one recipient condition specifying a recipient to receive the advertisement. Step (a) is a step of receiving further information on the called party together with the message to be sent to the called party terminal, The step (b) is a step of determining, from among a plurality of advertisements stored in the advertisement database, an advertisement to which the receiver condition corresponding to the information on the called party is given to the called party terminal to be sent as an advertisement to be sent. Advertising method. The method of claim 9, The called party condition is an advertisement method using a message, characterized in that at least one of the gender, age or location information of the called party terminal.

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