KR20020001324A - An advertising method using a cellular phone - Google Patents

An advertising method using a cellular phone Download PDF

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Publication number
KR20020001324A
KR20020001324A KR1020000035941A KR20000035941A KR20020001324A KR 20020001324 A KR20020001324 A KR 20020001324A KR 1020000035941 A KR1020000035941 A KR 1020000035941A KR 20000035941 A KR20000035941 A KR 20000035941A KR 20020001324 A KR20020001324 A KR 20020001324A
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South Korea
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advertisement
radio communication
communication terminal
wireless communication
character message
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KR1020000035941A
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Korean (ko)
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김상관
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김상관, 손정희
주식회사 인스로
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Priority to KR1020000035941A priority Critical patent/KR20020001324A/en
Publication of KR20020001324A publication Critical patent/KR20020001324A/en

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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Mobile Radio Communication Systems (AREA)
  • Telephonic Communication Services (AREA)

Abstract

PURPOSE: An advertisement method using a radio communication terminal is provided to effectively advertise using a radio communication terminal by adding an advertisement in transmitting a character message using the radio communication terminal and permitting the character message to be checked only when a receiver of the character message ascertains the advertisement. CONSTITUTION: An advertiser creates an advertisement adaptable to an environment of a radio communication terminal and registers it in a database of an advertisement providing system(S1). A server of the advertisement providing system outputs the advertisement data registered in the database to a radio communication network server and the radio communication network server transmits the advertisement data to radio communication terminals of users who has agreed with use of the service(S2). Radio communication terminals receive the advertisement data from the radio communication network sever through the radio communication network, restores it and stores the advertisement data in each memory(S3). The users manipulate the radio communication terminals to make a character message and selects one of advertisements stored in the memory(S4,S5). When the advertisement is selected, the radio communication terminals transmits an advertisement adding signal to a server of the advertisement providing system through the radio communication network and the radio communication network sever, and the server pays a cyber money to a cyber account of the user(S6). When the users manipulate the radio communication terminals and click a character message transmission button, the radio communication terminals adds the selected advertisement to the character message and transmits it(S7). The advertisement-added character message is received by the radio communication terminals of receivers, and when the receiver manipulate his or her radio communication terminal and click a character message check button, an advertisement is first displayed on the radio communication terminal(S8,S9). After the user checks the advertisement, when the user clicks the ascertainment button, the character message is displayed on the radio communication terminal(S10).

Description

무선통신단말기를 이용한 광고방법{An advertising method using a cellular phone}An advertising method using a cellular phone}

본 발명은 무선통신단말기를 이용한 광고방법에 관한 것으로, 좀더 상세하게는 무선통신단말기를 이용해 문자메시지 전송시 광고를 첨부시켜 전송하고, 상기 문자메시지의 수신자가 광고를 확인하여야만 문자메시지를 확인할 수 있도록 하는 무선통신단말기를 이용한 광고방법에 관한 것이다.The present invention relates to an advertisement method using a wireless communication terminal, and more particularly, to attach and send an advertisement when sending a text message using the wireless communication terminal, so that the recipient of the text message can check the text message only after confirming the advertisement. It relates to an advertising method using a wireless communication terminal.

종래의 무선통신단말기를 통한 광고제공방법은 통화연결전에 음성형태의 광고를 제공하는 것이 일반적이었으나, 이러한 광고제공방법은 광고로 인해 통화연결이 지연된다는 문제점이 있었다.In the conventional method of providing an advertisement through a wireless communication terminal, it was common to provide an advertisement in the form of a voice before a call connection, but such an advertisement providing method has a problem in that a call connection is delayed due to an advertisement.

이에, 본 발명은 상기한 바와 같은 문제점을 해소하기 위해 안출된 것으로, 무선통신단말기를 이용해 문자메시지 전송시 광고를 첨부시켜 전송하고, 상기 문자메시지의 수신자가 광고를 확인하여야만 문자메시지를 확인할 수 있도록 함으로써, 무선통신단말기를 이용해 효율적으로 광고할 수 있는 무선통신단말기를 이용한 광고방법을 제공하는데 그 목적이 있다.Accordingly, the present invention has been made in order to solve the above problems, it is attached to the transmission when sending a text message using a wireless communication terminal and sent, and the recipient of the text message so that the text message can be confirmed only after confirming the advertisement By doing so, an object of the present invention is to provide an advertising method using a wireless communication terminal that can efficiently advertise using a wireless communication terminal.

이러한 목적을 달성하기 위한 본 발명에 따른 무선통신단말기를 이용한 광고방법은, 광고제공시스템이 무선통신망을 통해 무선통신단말기로 광고데이터를 전송하는 단계와, 상기 무선통신단말기가 광고데이터를 수신하여 메모리에 저장하는 단계, 이용자가 무선통신단말기를 조작하여 문자메시지를 작성하고 상기 메모리에 저장된 광고를 첨부시켜 수신자의 무선통신단말기로 전송하는 단계 및, 상기 수신자가 무선통신단말기를 조작하여 광고를 확인한 다음 문자메시지를 확인할 수 있도록 하는 단계를 포함하여 구성된 것을 특징으로 한다.In order to achieve the above object, an advertisement method using a wireless communication terminal according to the present invention comprises the steps of: an advertisement providing system transmitting advertisement data to a wireless communication terminal through a wireless communication network; Storing in the user, creating a text message by operating the wireless communication terminal, attaching the advertisement stored in the memory and transmitting it to the receiver's wireless communication terminal, and checking the advertisement by the receiver operating the wireless communication terminal. Characterized in that it comprises a step to check the text message.

또한, 상기 문자메시지에 광고를 첨부시켜 전송시, 이용자의 회원정보를 바탕으로 이용자의 사이버계좌에 사이버머니를 지급하는 것을 특징으로 하는 것을 특징으로 한다.In addition, when the advertisement attached to the text message is transmitted, characterized in that for providing cyber money to the user's cyber account based on the user's member information.

도 1은 본 발명에 따른 무선통신단말기를 이용한 광고방법을 실행하기 위한 시스템의 개략적인 구성도,1 is a schematic configuration diagram of a system for executing an advertisement method using a wireless communication terminal according to the present invention;

도 2는 본 발명에 따른 무선통신단말기를 이용한 광고방법의 순서도이다.2 is a flowchart of an advertisement method using a wireless communication terminal according to the present invention.

<도면의 주요 부분에 대한 부호의 설명><Explanation of symbols for the main parts of the drawings>

10 : 광고제공시스템 11 : 서버10: advertisement providing system 11: server

13 : 데이터베이스 20 : 무선통신망서버13: Database 20: Wireless Communication Network Server

30 : 무선통신망 40-1∼40-N : 무선통신단말기30: Wireless communication network 40-1 to 40-N: Wireless communication terminal

이하, 첨부된 도면을 참조하여 본 발명의 바람직한 실시예를 설명한다.Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings.

도 1은 본 발명에 따른 무선통신단말기를 이용한 광고방법을 실행하기 위한 시스템의 개략적인 구성도로서, 광고제공시스템(10)과, 무선통신망서버(20), 무선통신망(30)을 통해 상기 무선통신망서버(20)에 연결된 다수의 무선통신단말기(40-1∼40-N)를 포함하여 구성되어 있다.1 is a schematic configuration diagram of a system for executing an advertisement method using a wireless communication terminal according to the present invention, the advertisement providing system 10, the wireless communication network server 20, the wireless communication network 30 through the wireless It comprises a plurality of wireless communication terminals 40-1 to 40-N connected to the communication network server 20.

상기 광고제공시스템(10)은 서버(11)와 데이터베이스(13)를 포함하여 구성되며, 상기 데이터베이스(13)에는 광고주가 무선통신망(30) 및 무선통신단말기(40-1∼40-N) 환경에 적합하게 제작한 광고데이터가 저장되며, 상기 서버(11)는 상기와 같이 데이터베이스(13)에 저장된 광고데이터를 상기 무선통신망서버(20)로 출력하도록 되어 있다.The advertisement providing system 10 includes a server 11 and a database 13, in which the advertiser has a wireless communication network 30 and a wireless communication terminal 40-1 to 40 -N environment. The advertisement data produced according to the present invention is stored, and the server 11 outputs the advertisement data stored in the database 13 to the wireless communication network server 20 as described above.

또한, 상기 무선통신망서버(20)는 상기 광고데이터를 무선통신망(30)을 통해 서비스 이용에 동의한 무선통신단말기(40-1∼40-N)로 전송하도록 되어 있고, 상기 무선통신단말기(40-1∼40-N)는 상기 무선통신망서버(20)로부터 전송된 광고데이터를 수신하여 복원한 다음 각각 지정된 메모리에 저장하고, 이용자가 문자메시지를 작성하여 전송시 이용자에 의해 선택된 광고데이터를 문자메시지와 함께 전송하도록 되어 있다.In addition, the wireless communication network server 20 transmits the advertisement data to the wireless communication terminals 40-1 to 40-N agreeing to the use of the service through the wireless communication network 30, and the wireless communication terminal 40 -1 to 40-N receive and restore the advertisement data transmitted from the wireless communication network server 20, and store them in the designated memory, respectively, and the user writes a text message and texts the advertisement data selected by the user at the time of transmission. It is intended to be sent with the message.

또한, 무선통신단말기(40-1∼40-N)는 상기 광고데이터가 첨부된 문자메시지 수신시 광고를 확인하여야만 문자메시지를 확인할 수 있도록 프로그래밍 되어 있다.In addition, the wireless communication terminals 40-1 to 40-N are programmed to check a text message only when the advertisement is received when the text message to which the advertisement data is attached is received.

상기와 같이 구성된 시스템에서 실행되는 본 발명에 따른 무선통신단말기를 이용한 광고방법의 작용 및 효과를 상세히 설명한다.The operation and effects of the advertising method using the wireless communication terminal according to the present invention executed in the system configured as described above will be described in detail.

도 2는 본 발명에 따른 무선통신단말기를 이용한 방법의 순서도로서, 도 2에서 S는 단계(step)를 의미한다.2 is a flowchart of a method using a wireless communication terminal according to the present invention, in which S denotes a step.

상기 도 2에 도시된 바와 같이, 먼저, 광고주가 무선통신망(30) 및 무선통신단말기(40) 환경에 적합한 광고를 제작하여 광고제공시스템(10)의 데이터베이스(13)에 등록한다.(S1)As shown in FIG. 2, first, an advertiser creates an advertisement suitable for the environment of the wireless communication network 30 and the wireless communication terminal 40 and registers the advertisement in the database 13 of the advertisement providing system 10. (S1)

이어서, 상기 광고제공시스템(10)의 서버(11)가 상기와 같이 데이터베이스(13)에 등록된 광고데이터를 무선통신망서버(20)로 출력하고, 상기 무선통신망서버(20)가 상기 광고데이터를 무선통신망(30)을 통해 서비스 이용에 동의한 이용자의 무선통신단말기(40-1∼40-N)로 전송한다.(S2)Subsequently, the server 11 of the advertisement providing system 10 outputs the advertisement data registered in the database 13 to the wireless communication network server 20 as described above, and the wireless communication network server 20 transmits the advertisement data. The wireless communication network 30 transmits to the wireless communication terminals 40-1 to 40-N of users who have agreed to use the service. (S2)

이때, 서비스 이용에 동의한 무선통신단말기(40-1∼40-N)의 전화번호는 이용자가 서비스에 가입시 등록된다.At this time, the telephone numbers of the wireless communication terminals 40-1 to 40-N agreeing to use the service are registered when the user subscribes to the service.

이어서, 상기 무선통신단말기(40-1∼40-N)는 상기와 같이 무선통신망서버(20)로부터 무선통신망(30)을 통해 전송된 광고데이터를 수신하여 복원한 다음 광고데이터를 각각 미리 지정된 메모리에 저장한다.(S3)Subsequently, the wireless communication terminals 40-1 to 40 -N receive and restore advertisement data transmitted through the wireless communication network 30 from the wireless communication network server 20 as described above, and then respectively store the advertisement data in a predetermined memory. Save to (S3).

이어서, 이용자가 무선통신단말기(40-1∼40-N)를 조작하여 문자메시지를 작성하고, 메모리에 저장되어 있는 광고들 중에서 하나를 선택한다.(S4, S5)Subsequently, the user operates the wireless communication terminals 40-1 to 40-N to create a text message, and selects one of the advertisements stored in the memory. (S4, S5)

그리고, 상기와 같이 광고가 선택되면 무선통신단말기(40-1∼40-N)는 광고첨부신호를 무선통신망(30)과 무선통신망서버(20)를 통해 광고제공시스템(10)의 서버(11)로 전송하고, 상기 서버(11)가 이용자의 사이버계좌에 사이버머니를 지급한다.(S6)When the advertisement is selected as described above, the wireless communication terminals 40-1 to 40 -N transmit the advertisement attachment signal through the wireless communication network 30 and the wireless communication network server 20 to the server 11 of the advertisement providing system 10. ), And the server 11 pays the cyber money to the user's cyber account. (S6)

이때, 상기와 같이 사이버머니를 지급하는 것 이외에 전화통화료등과 같은 비용을 감면해주는 등의 서비스를 제공할 수도 있고, 상기와 같이 광고첨부신호를 광고제공시스템(10)의 서버(11)로 전송하여 사이버머니를 제공하는 방법 이외에도 회원가입시 일정 통화료를 할인해주는 방법도 가능하다.At this time, in addition to paying the cyber money as described above, it is also possible to provide services such as reducing the costs such as telephone call charges, etc., and transmits the advertisement attachment signal to the server 11 of the advertisement providing system 10 as described above. In addition to providing cyber money, it is also possible to discount certain call charges when registering.

이어서, 이용자가 무선통신단말기(40-1∼40-N)를 조작하여 문자메시지 전송버튼을 클릭하면 상기 무선통신단말기(40-1∼40-N)가 상기 문자메시지에 선택된 광고를 첨부시켜 전송한다.(S7)Subsequently, when the user operates the wireless communication terminals 40-1 to 40-N and clicks the text message transmission button, the wireless communication terminals 40-1 to 40-N attach and send the selected advertisement to the text message. (S7)

이어서, 수신자의 무선통신단말기(40-1∼40-N)로 광고가 첨부된 문자메시지가 수신되고, 수신자가 자신의 무선통신단말기(40-1∼40-N)를 조작하여 문자메시지확인버튼을 클릭하면 광고가 무선통신단말기(40-1∼40-N)에 먼저 디스플레이된다.(S8, S9)Subsequently, a text message with an advertisement is received by the receiver's wireless communication terminals 40-1 to 40-N, and the receiver operates his own wireless communication terminals 40-1 to 40-N to confirm the text message. When is clicked, an advertisement is first displayed on the wireless communication terminals 40-1 to 40-N. (S8, S9)

이어서, 수신자가 상기 광고를 확인한 다음 문자메시지 확인버튼을 다시 클릭하면 문자메시지가 무선통신단말기(40-1∼40-N)에 디스플레이된다.(S10)Subsequently, when the recipient checks the advertisement and clicks the text message confirmation button again, the text message is displayed on the wireless communication terminals 40-1 to 40-N.

이상에서 살펴본 바와 같이 본 발명에 따르면, 무선통신단말기를 이용해 문자메시지 전송시 광고를 첨부시켜 전송하고, 상기 문자메시지의 수신자가 광고를 확인하여야만 문자메시지를 확인할 수 있도록 함으로써, 무선통신단말기를 이용해 효율적으로 광고할 수 있는 효과가 있다.As described above, according to the present invention, by attaching an advertisement when transmitting a text message using a wireless communication terminal, and by enabling the receiver of the text message to confirm the text message only after confirming the advertisement, using a wireless communication terminal efficiently It is effective to advertise with.

Claims (2)

광고제공시스템이 무선통신망을 통해 무선통신단말기로 광고데이터를 전송하는 단계와, 상기 무선통신단말기가 광고데이터를 수신하여 메모리에 저장하는 단계, 이용자가 무선통신단말기를 조작하여 문자메시지를 작성하고 상기 메모리에 저장된 광고를 첨부시켜 수신자의 무선통신단말기로 전송하는 단계 및, 상기 수신자가 무선통신단말기를 조작하여 광고를 확인한 다음 문자메시지를 확인할 수 있도록 하는 단계를 포함하여 구성된 무선통신단말기를 이용한 광고방법.The advertisement providing system transmits the advertisement data to a wireless communication terminal through a wireless communication network, and the wireless communication terminal receives the advertisement data and stores it in a memory. The user manipulates the wireless communication terminal to create a text message. Attaching an advertisement stored in a memory and transmitting the advertisement to a receiver's wireless communication terminal, and allowing the receiver to check the advertisement and then check a text message by operating the wireless communication terminal. . 제 1 항에 있어서,The method of claim 1, 상기 문자메시지에 광고를 첨부시켜 전송시, 이용자의 회원정보를 바탕으로 이용자의 사이버계좌에 사이버머니를 지급하는 것을 특징으로 하는 무선통신단말기를 이용한 광고방법.Advertisement using a wireless communication terminal, characterized in that to pay the cyber money to the user's cyber account based on the user's member information when the advertisement attached to the text message.
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Cited By (2)

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KR20030073300A (en) * 2002-03-09 2003-09-19 김인권 an advertisement using SMS(short message service) certification, and as it is the way to provide the user a free short message service.
KR100623388B1 (en) * 2004-09-25 2006-09-19 주식회사 인프라밸리 Method of providing advertising message service, and advertising message service system therefor

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20030073300A (en) * 2002-03-09 2003-09-19 김인권 an advertisement using SMS(short message service) certification, and as it is the way to provide the user a free short message service.
KR100623388B1 (en) * 2004-09-25 2006-09-19 주식회사 인프라밸리 Method of providing advertising message service, and advertising message service system therefor

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