KR20090070767A - Service system and method of advertisement using sms and mms - Google Patents

Abstract

An advertisement service system using SMS and MMS and a method thereof are provided to add an advertisement having enough contents while having a lot of chances of adding an advertisement. When the second information requesting MMS(Multimedia Message Service) conversion is included among the first information received from a mobile terminal, an SMS(Short Message Service) server(200) transmits contents of a short message and a receiver number included in the first information to an MMS conversion server(400). The MMS conversion server produces multimedia message contents including advertisement contents and short message contents and transmits the contents with the receiver number to an MMS server(500). The MMS server produces a multimedia message based on the multimedia message contents and transmits it to a mobile terminal corresponding to the receiver number.

Description

Service system and method using SMS and MMS {Service system and method Of Advertisement using SMS and MMS}

The present invention relates to an advertisement service system and method using SMS and MMS, and more particularly, to an advertisement service apparatus and method capable of attaching advertisements with sufficient contents while having many opportunities to attach advertisements.

Currently, mobile terminals have various functions beyond simple call functions, and among them, SMS (Short Message Service) and MMS (Multi Media Service) message transmission functions are used as information transmission functions that do not use a call. The SMS may transmit a short message of a predetermined number or less to the counterpart, and the MMS message may transmit multimedia data such as music and video to the counterpart.

With the information transmission function of the mobile terminal, advertising methods for transmitting advertisements to users using the SMS and MMS message transmission have been developed.

However, the method of transmitting SMS and MMS that describes only the advertisement contents to the user has been common, and as the caller display service is generalized, the message determined to be the advertisement on the user side is often deleted without checking the contents. Sending the same message to users has a problem of being punished by sending spam mails, which has less advertising effect than message transmission cost.

The advertisement method developed according to this method is to insert advertisement contents into SMS and MMS which the user sends to other users while paying the user. The prior art of such method is application number 10-2006-0064875 (advertising for free text). System) and application number 10-2006-0065571 (multimedia messaging advertising system).

The application number 10-2006-0064875 (advertising system for free text) is a message that the user subscribed to the advertising service transmits a message of less than 80 bytes, which is the maximum amount of information that can be sent by SMS, except for the message sent by the user in 80 bytes The method of the present invention is a method of adding and transmitting an advertisement corresponding to the remaining capacity, and the application number 10-2006-0065571 (multimedia messaging advertisement system) is a method of adding an advertisement content to an MMS message transmitted by a user who subscribes to an advertisement service. However, the application number 10-2006-0064875 (advertising system for free text) does not have the disadvantage that it is difficult to sufficiently insert the advertisement content that the advertiser wants in the remaining capacity after excluding the message used by the user in the SMS which has little information that can be transmitted. In addition, the present application number 10-2006-0065571 (multimedia messaging advertising system) is not yet used because the MMS has a longer production or transmission time and content confirmation time and a higher transmission cost compared to the SMS at the present time, There was a problem that there was little opportunity.

Therefore, there is a need for a system and method for attaching a variety of advertisement contents such as MMS to information transmission means that are frequently transmitted as SMS.

In addition, the prior art has a problem that the advertisement is attached even when using the SMS or MMS to the other party that does not want to be attached to the advertisement because it wants to attach the advertisement to all SMS and MMS transmitted by the service subscriber.

The present invention has been made to improve the above-described prior art, and an object of the present invention is to provide an advertisement service apparatus and method capable of attaching advertisements with sufficient contents while having many opportunities for attaching advertisements.

Another object of the present invention is to provide an advertisement service apparatus and method capable of transmitting an SMS to which a counterpart does not wish to attach an advertisement.

The object of the present invention is not limited to the above-mentioned objects, and other objects not mentioned will be clearly understood by those skilled in the art from the following description.

According to a first aspect of the present invention for achieving the above objects, the first information when the advertising service system using SMS and MMS includes the second information for requesting MMS conversion among the first information received from the mobile terminal; An SMS server for transmitting the short message content and the recipient number included in the MMS conversion server; The MMS conversion server for generating multimedia message content including advertisement content and short message content and transmitting the same to the MMS server together with the recipient number; And an MMS server that generates a multimedia message (MMS) based on the contents of the multimedia message transmitted from the MMS conversion server and transmits the multimedia message to the mobile terminal corresponding to the receiver number.

According to a second aspect of the present invention for achieving the above object, the advertising service method using the SMS and MMS is a first message for receiving additional information including the content of the short message and the recipient number including the content to be sent to the SMS step; A second step of confirming whether the additional information includes information for requesting MMS conversion; A third step of generating a short message (SMS) based on the content of the short message and transmitting the generated short message (SMS) to the mobile terminal corresponding to the receiver number if the information for requesting MMS conversion is not included in step 2; And if the information for requesting MMS conversion is not included in step 2, generating a multimedia message (MMS) including the content of the short message and the advertisement content and transmitting the generated multimedia message (MMS) to the mobile terminal corresponding to the receiver number.

Specific details of other embodiments are included in the detailed description and the accompanying drawings.

Advantages and features of the present invention and methods for achieving them will be apparent with reference to the embodiments described below in detail with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, only the present embodiments to make the disclosure of the present invention complete, and common knowledge in the art to which the present invention pertains. It is provided to fully inform the person having the scope of the invention, which is defined only by the scope of the claims. Like reference numerals refer to like elements throughout.

As described above, the present invention changes the SMS sent by the user to the MMS and attaches an advertisement, so that there is a great opportunity to attach an advertisement with sufficient contents.

In addition, instead of attaching the advertisement to all SMSs of the service subscribers, the SMS should not be attached to the other party who does not want to attach the advertisement by attaching the advertisement only to SMS with a special character requesting MMS conversion in the recipient number. There is an effect that can be sent, it provides the SMS transmission rate discount benefits when the advertisement is attached, the user has the effect of requesting to attach the advertisement voluntarily when sending SMS to the recipients other than the counterparts who do not want to attach the advertisement.

In addition, since the message transmitted to the receiver is an MMS, if the receiver wants to reply, a reply message is written to the MMS, thereby increasing the frequency of use of the MMS.

Hereinafter, with reference to the accompanying drawings will be described an embodiment of the present invention; If it is determined that the gist of the present invention may be unnecessarily obscured, detailed description thereof will be omitted.

1 is a structural diagram of an advertisement service system using SMS and MMS according to an embodiment of the present invention.

Advertising service system using SMS and MMS according to the present invention, as shown in Figure 1, the caller terminal 100, SMS server 200, advertising server 300, MMS conversion server 400, MMS server 500 And a receiver terminal 600.

The caller terminal 100 is configured to receive a short message content and a recipient number from a user and transmit the received short message content to the SMS server 200.

The sender terminal 100 may further receive a special character requesting MMS conversion after the receiver number is input. That is, for example, if the receiver number is 010-1234-5678 and the special character requesting MMS conversion is **, the receiver number is sent to the SMS server 200 when receiving 010-1234-5678 **. Sends information requesting MMS conversion with the content of a short message set to 010-1234-5678.

The special character requesting the MMS conversion may include a symbol that enters the length or special character of the special character in a range that does not overlap with the special characters used for other purposes if the first character starts with * or # to distinguish from the recipient number. You can freely set the number. For example, in the embodiment of the present invention, ** is used, but other settings such as * #, * # *, ##, * 123, and # 1 * are also possible.

The SMS server 200 confirms the location of the receiver terminal 600 by the receiver number received from the caller terminal 100, and generates a short message (SMS) based on the content of the short message. To send). In addition, when receiving the information requesting the MMS conversion from the caller terminal 100 transmits the recipient number and the content of the short message to the MMS conversion server 400.

When the SMS server 200 generates a short message (SMS) and transmits it to the receiver terminal 600, the SMS charge is charged to the caller's number, and the receiver number and the short message contents are transmitted to the MMS conversion server 400. When sending, do not charge the caller's number, or charge a certain amount of discounted SMS charge.

The advertisement server 300 preferably includes a link code to a related site in the advertisement content stored as a server that stores the advertisement contents including the content that the advertiser wants to advertise so that the advertisement server 300 is connected to the related site when the advertisement content is selected. Do.

The advertisement server 300 may be included in the MMS conversion server 400 in the form of a database.

The MMS conversion server 400 generates a multimedia message content including the content of the short message received from the SMS server 200 and the advertisement content received from the advertisement server 300 and transmits the generated content to the MMS server 500. .

The advertisement content received by the MMS conversion server 400 from the advertisement server 300 is advertisement content suitable for the content of the short message or specific advertisement content.

Ad content suitable for the content of the short message is that when the MMS conversion server 400 searches for the keyword in the content of the short message sent from the SMS server 200 and transmits the keyword to the ad server 300, the ad server 300 is applied to the keyword. The advertisement content is searched for the matching advertisement content and is transmitted to the MMS conversion server 400. The MMS conversion server 400 selects one of the transmitted advertisement contents and includes the content in the multimedia message.

The specific advertisement content is designated advertisement content according to a predetermined time or a predetermined region.

The predetermined time is a time at which the content of the short message is transmitted, and the predetermined region is classified according to the region in which the receiver terminal 600 confirmed by the SMS server 200 is located.

The MMS server 500 generates a multimedia message (MMS) based on the contents of the multimedia message received from the MMS conversion server 400 and transmits the multimedia message to the receiver terminal 600.

The receiver terminal 600 displays the transmitted multimedia message. When the advertisement content included in the multimedia message is selected, the receiver terminal 600 accesses the related site according to the link code included in the advertisement content and displays the related site contents.

2 is a flow chart of an advertising service method using SMS and MMS according to an embodiment of the present invention.

Advertising service method using SMS and MMS according to the present invention, as shown in Figure 2 SMS message input step (S100), conversion display confirmation step (S200), discount charging step (S300), quantitative charging step (S350), Advertising information transmission step (S400), SMS message transmission step (S450), MMS message generation step (S500) combined with the advertisement, and MMS message transmission step (S600).

The SMS message input step (S100) is a step in which the caller terminal 100 transmits the short message content and additional information input from the user to the SMS server 200.

The additional information includes a recipient number which is the number of the receiver terminal 600 and a special character requesting MMS conversion.

In the conversion display confirmation step (S200), the SMS server 200 confirms whether a special character for requesting MMS conversion has been added to the back of the recipient number from the additional information received in the SMS message input step (S100). .

In the discount charging step (S300), the SMS server 200 confirms that a special character for requesting MMS conversion is added to the back of the recipient number in the conversion display confirmation step (S200). The billing step is provided to the advertiser provided, and only the fee not charged to the advertiser is charged to the telephone number of the caller terminal 100.

In the discount charging step (S300), the SMS server 200 may charge the entire SMS transmission cost to the advertiser.

In the quantitative charging step S350, the SMS server 200 confirms that a special character for requesting MMS conversion is not added to the back of the recipient number in the conversion display confirmation step S200. It is the step of charging with the number of 100).

In the advertisement information transmitting step (S400), when the SMS server 200 that has completed the charging transmits the short message content and additional information to the MMS conversion server 400, the MMS conversion server 400 advertises the server 300. The advertisement content is transmitted from the advertisement server 300 to the MMS conversion server 400 by requesting the transmission of the advertisement content.

In the advertisement information transmission step (S400), the MMS conversion server 400 may request the advertisement server 300 to transmit advertisement content suitable for the content of the short message.

In the SMS message transmitting step (S450), the SMS server 200 having completed the charging checks the location of the receiver terminal 600 using the receiver number, and generates a short message (SMS) based on the content of the short message. The step of transmitting to the receiver terminal 600.

In the MMS message generating step (S500) in which the advertisement is combined, the MMS conversion server 400 generates a multimedia message content including the short message content and the advertisement content transmitted in the advertisement information transmitting step (S400), and the recipient number and the number. The step of transmitting to the MMS server 500 together.

In an embodiment, when the MMS conversion server 400 receives the content of the short message described as shown in FIG. 3, the MMS conversion server 400 includes the same content as the content of the short message as shown in FIG. Generate the content.

In the above embodiment, the advertisement content is attached to the lower part of the multimedia message content, but the attachment position of the advertisement content may be changed in any of the upper, lower, left, and right directions. However, since the content of the short message should be located where it is not difficult for the receiver to read, it is preferable to be added at the bottom or the right side.

The MMS message transmission step (S600) is the MMS server 500 confirms the location of the receiver terminal 600 by the recipient number, the content of the multimedia message transmitted in the MMS message generation step (S500) combined with the advertisement When the multimedia message (MMS) is generated and transmitted to the receiver terminal 600, the receiver terminal 600 displays the received multimedia message.

In the MMS message transmitting step (S600), the receiver terminal 600 accesses the relevant site according to the link code included in the advertisement content when the attached advertisement content portion is selected in the displayed multimedia message as shown in FIG. The site content is displayed as shown in FIG.

While specific embodiments of the present invention have been described so far, various modifications are possible without departing from the scope of the present invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below, but also by the equivalents of the claims.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above-described embodiments, which can be variously modified and modified by those skilled in the art to which the present invention pertains. Modifications are possible. Accordingly, the spirit of the present invention should be understood only by the claims set forth below, and all equivalent or equivalent modifications thereof will belong to the scope of the present invention.

1 is a structural diagram of an advertisement service system using SMS and MMS according to an embodiment of the present invention.

2 is a flow chart of an advertising service method using SMS and MMS according to an embodiment of the present invention.

3 is a state diagram illustrating an embodiment of the content of a short message transmitted in the SMS message input step of FIG. 2.

4 is a state diagram illustrating an embodiment of a multimedia message generated in the MMS message generating step of the advertisement of FIG.

 5 is a state diagram illustrating a state in which the advertisement content of FIG. 4 is selected.

 FIG. 6 is a state diagram illustrating a state of accessing a related site according to the advertisement content selection of FIG. 5.

Claims (10)

An SMS server for transmitting a short message content and a recipient number included in the first information to the MMS conversion server when the first information received from the mobile terminal includes the second information for requesting MMS conversion; The MMS conversion server for generating multimedia message content including advertisement content and short message content and transmitting the same to the MMS server together with the recipient number; And And an MMS server generating a multimedia message (MMS) based on the contents of the multimedia message transmitted from the MMS conversion server and transmitting the multimedia message to a mobile terminal corresponding to the receiver number. The method of claim 1, The SMS server is a system for advertising services using SMS and MMS, characterized in that for charging a predetermined amount of SMS transmission charges while transmitting the short message content and the recipient number to the MMS conversion server. The method of claim 1, One or more advertisement contents are stored, and the advertisement service system using SMS and MMS, characterized in that further comprising an advertisement server for transmitting at least one of the advertisement contents to the MMS conversion server. The method according to claim 1 or 3, The advertisement content includes a link code to a related site, so that the advertisement site is connected to the related site when the advertisement content is selected. The method of claim 2, If the second information is not included in the first information transmitted from the mobile terminal, the SMS server generates a short message (SMS) based on the content of the short message and transmits the SMS message to the mobile terminal having the recipient number. Advertising service system using SMS and MMS, characterized in that the billing. A first step of receiving short message contents including contents to be transmitted by SMS and additional information including a recipient number; A second step of confirming whether the additional information includes information for requesting MMS conversion; A third step of generating a short message (SMS) based on the content of the short message and transmitting the generated short message (SMS) to the mobile terminal corresponding to the receiver number if the information for requesting MMS conversion is not included in the second step; A fourth step of generating a multimedia message (MMS) including the content of the short message and the advertisement content and transmitting it to the mobile terminal corresponding to the receiver number when the information for requesting MMS conversion is not included in the second step; Advertising service method using SMS and MMS comprising a. The method of claim 6, The fourth step, Advertising service method using the SMS and MMS, characterized in that for charging the predetermined amount of SMS transmission charges to the mobile terminal that transmitted the additional information. The method of claim 6, The fourth step, Advertising service method using SMS and MMS, characterized in that for charging the advertising content provider SMS transmission fee. The method of claim 6, The fourth step is a method for advertising services using SMS and MMS, characterized in that the search for the advertising content having a keyword that matches the keyword of the content of the short message, and generates a multimedia message including the searched advertising content and the content of the short message. . The method of claim 6, The fourth step is to identify the location of the mobile terminal corresponding to the recipient number, search for the advertising content corresponding to the area where the mobile terminal is located, and generate a multimedia message including the retrieved advertising content and the content of the short message. Characterized by advertising service method using SMS and MMS.

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