KR100936613B1 - System and method for providing download service of advertising contents and system and method for transmitting and receiving character message by advertising widget - Google Patents

Abstract

The present invention relates to a method and system for providing an advertisement content download service and a method and system for transmitting and receiving text messages using an advertisement widget, wherein the mobile communication system according to the present invention provides a download service for advertisement content including an advertisement. The method includes receiving a download request of specific content from a subscriber connected via a charging gateway; Checking whether the specific content requested to be downloaded is advertising content; In the case of advertising content, transmitting identification information indicating a change of a connection path to the subscriber to change the access path from the charging gateway to an unpaid gateway; And downloading the downloaded requested content to the subscriber through the bill-free gateway.

Billing Gateway, Billing Gateway, Ad Content, Ad Tag, Ad Identifier

Description

TECHNICAL AND METHOD FOR PROVIDING DOWNLOAD SERVICE OF ADVERTISING CONTENTS AND SYSTEM AND METHOD FOR TRANSMITTING AND RECEIVING CHARACTER MESSAGE BY ADVERTISING WIDGET}

The present invention relates to a mobile communication advertisement service providing, and more particularly, to a method and system for providing an advertisement content download service in a mobile communication network, and a method and system for transmitting and receiving text messages using an advertisement widget.

With the development of the current advertising industry, advertising has become part of life. In other words, advertising has penetrated not only TV but also all areas of life such as trains, buses and streets. In addition, due to the spread of wireless communication devices, subscribers receive advertisement messages through wireless communication terminals. Looking at some examples of such an advertisement service through a wireless communication terminal, the mobile operator transmits a text message including a discount coupon to the subscriber on behalf of the advertisement providing service from the advertiser. The subscriber then downloads the discount coupon via a wireless internet connection.

In addition, when a call setup request is made from a caller, the mobile service provider provides an advertisement service by playing an advertisement message to the caller's wireless terminal before giving a ring tone (or coloring) and granting the caller a free call right for a predetermined time. do.

However, in the advertising method through a text message, a text message transmitted in half of a subscriber's spam message may be deleted immediately, and there is a problem that a wireless Internet usage fee is charged to the subscriber due to a discount coupon download. In addition, the method of reproducing the advertisement message to the subscriber's wireless communication terminal generates the inconvenience of having to listen to the advertisement message every time the subscriber attempts to make a call by reproducing the advertisement message to the caller's wireless communication terminal before call setup.

For this reason, the advertising method in the conventional mobile communication network may cause inconvenience to the subscriber or additional costs, thereby causing half of the advertising, thereby lowering the advertising effect.

The present invention has been proposed in order to solve the above problems, without naturally incurring additional costs or inconveniences, by naturally exposing the advertisement on the desktop of the wireless communication terminal, thereby providing a mobile communication discount service as a compensation for the effect of the advertisement The purpose of the present invention is to provide a method and system for providing an advertisement content download service and a method and system for transmitting and receiving text messages using an advertisement widget.

Other objects and advantages of the present invention can be understood by the following description, and will be more clearly understood by the embodiments of the present invention. Also, it will be readily appreciated that the objects and advantages of the present invention may be realized by the means and combinations thereof indicated in the claims.

According to a first aspect of the present invention for achieving the above object, a method for providing a download service of advertising content containing advertising in a mobile communication system, (a) the download of specific content from a subscriber connected through a billing gateway; Receiving a request; (b) confirming whether the specific content requested to be downloaded is advertising content; (c) in the case of the advertising content, transmitting identification information indicating a change in the access path to the subscriber to change the access path from the charging gateway to the unpaid gateway; And (d) downloading the downloaded requested content to the subscriber through the bill-free gateway.

According to a second aspect of the present invention for achieving the above object, a text message transmission / reception method for providing a subscriber's text message transmission fee at a free or discounted price in a mobile communication system includes: (a) receiving a message from a sender at a message center; Transmitting to the called party; (b) checking at the message center whether the message includes an advertisement identifier; (c) if the advertisement identifier is included, transmitting the advertisement identifier and subscriber information to a billing server; And (d) free or discount processing of the subscriber's text message transmission fee based on the advertisement identifier at the billing server.

According to a third aspect of the present invention, a system for providing an advertisement-type content download service in a mobile communication network stores the subscriber's mobile communication service usage information and charges a subscriber's fee based on the stored information. Billing server; A billing gateway that checks the amount of content packets transmitted to the subscriber and makes a billing request to the billing server; An unpaid gateway to send content to subscribers free of charge; And a content server configured to store content and change a download path of the subscriber from the charging gateway to the unpaid gateway upon receiving a request for downloading the advertising content from the subscriber, and download the advertising content through the path of the unpaid gateway. Characterized in that it comprises a.

According to a fourth aspect of the present invention for achieving the above object, a content device for providing an advertisement-type content download service to a subscriber in conjunction with a mobile communication system, the receiving unit for receiving a content download request; A storage unit for storing general content and advertisement type content; And receiving the advertisement type download request from the subscriber, and transmits the identification information indicating the change of the access path to the subscriber to change the download path of the subscriber from the charging gateway to the unpaid gateway, and the advertisement to the unpaid gateway path. And a content transmitter for extracting type content from the storage and transmitting the extracted content to the subscriber.

The present invention as described above, has the advantage of enhancing the advertising effect by providing a natural advertisement without causing inconvenience to the exposure to the subscriber.

In addition, the present invention provides a subscriber to the text writing widget containing the advertisement, there is an advantage to save the subscriber's text transmission fee.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings, whereby those skilled in the art may easily implement the technical idea of the present invention. There will be. In addition, in describing the present invention, when it is determined that the detailed description of the known technology related to the present invention may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a view showing the configuration of a system for providing an advertising content download service according to an embodiment of the present invention.

As shown in FIG. 1, a system for providing an advertisement-type content download service according to an embodiment of the present invention includes a wireless communication terminal 110, 120, a charging gateway 130, an unpaid gateway 140, and a content server. 150, billing server 160, and message center 170. Each of these components is connected to each other through the mobile communication network (180). Herein, the mobile communication network 180 includes a base station (BTS / NodeB), a base station controller (BSC / RNC), a switch, a device for packet data service (PDSN, SGSN, IWF, etc.), and the present invention. Since it is a well-known technical element in the detailed description thereof will be omitted.

The subscriber may download the content by accessing the content server 150 using the wireless communication terminals 110 and 120. In particular, the subscriber can download the widget (Widget) containing the advertisement to the wireless communication terminal (110, 120) and set it on the desktop to use. Here, the widget (Widget) is an application software that provides a more convenient and colorful graphical interface (GUI) to the subscribers by interacting with the application and the operating system, etc., the advertising widget is an advertising message is added to the widget.

When the subscriber downloads the advertisement widget and sets it on the desktop of the wireless communication terminals 110 and 120, the subscriber does not pay a download fee as a reward for the advertisement. The wireless communication terminal (110, 120) is equipped with a Wipi-based wireless Internet platform, when receiving an advertising tag from the content server 150 to set the download path including the bill-free gateway 140, through the path Download the advertising widget.

In addition, when a subscriber downloads a text message creation widget including an advertisement using the wireless communication terminals 110 and 120 and transmits a text message to another subscriber using the widget, the text message may be transmitted free of charge. Such wireless communication terminals 110 and 120 include PDAs, cellular phones, PCS phones, GSM phones, W-CDMA phones, DMB phones, Wibro phones, Wifi phones, and the like.

The charging gateway 130 connects the wireless communication terminals 110 and 120 and the content server 150 when the wireless communication terminals 110 and 120 access the content server 150 to receive content information or download general content. Connect. In addition, the charging gateway 130 checks the packet transmission amount received by the wireless communication terminals 110 and 120 and requests the charging server 160 to charge. That is, the charging gateway 130 checks the packet transmission amount of the received content information and the downloaded content by accessing the content server 150 by the wireless communication terminals 110 and 120 and transmits the packet to the charging server 160.

The no-charge gateway 140 connects the wireless communication terminals 110 and 120 and the content server 150 when the wireless communication terminals 110 and 120 download the advertisement widget, and transmits them differently from the charging gateway 130. The billing according to the packet is not requested to the billing server 150. That is, the advertisement widget transmitted through the path of the free gateway 140 is provided to the subscriber free of charge without any packet transmission fee. In this case, the no-pay gateway 130 may transmit the packet transmission amount and the advertisement identifier of the advertisement widget to the charging server 160, and the charging server 160 may download the charge-free gateway 140 based on the advertisement identifier. Do not charge for the transmission of the advertising widget. In addition, the billing server 160 may utilize the stored information for bill settlement and advertisement widget utilization rate according to the advertisement agency.

In addition, the billing and billless gateways 130 and 140 are connected to an external Internet network and are responsible for protocol conversion between the wireless Internet protocol and the external Internet.

The content server 150 stores the advertisement widget including the general content and the advertisement tag and provides the same to the wireless communication terminals 110 and 120. The advertising widget is set as the wallpaper of the wireless communication terminal (110, 120), so that it is produced so that it can not be changed by the operation of the subscriber for a predetermined time or until the widget is deleted from the wireless communication terminal (110, 120) desirable. In addition, the advertising widget may be displayed on all or a part of the background screen of the wireless communication terminal (110, 120).

The content server 150 provides content category information to the wireless communication terminals 110 and 120. In addition, when the content server 150 receives a content download request from the wireless communication terminals 110 and 120, the content server 150 checks whether the content is general content or an advertisement widget. In the case of general content, the content server 150 downloads the content requested for download through the charging gateway 130 to the wireless communication terminals 110 and 120. On the other hand, in the case of an advertising widget, the content server 150 transmits the advertisement tag to the wireless communication terminal (110, 120) to route the download path of the wireless communication terminal (110, 120) including the bill-free gateway 140 To be set. In addition, the content server 150 downloads the advertisement widget requested to be downloaded to the wireless communication terminals 110 and 120 via the unpaid gateway 140. The advertisement tag includes information for designating a download path of the wireless communication terminals 110 and 120 from the charging gateway 130 to the unpaid gateway 140.

The billing server 160 stores and manages subscriber information and mobile communication service fee information. That is, the billing server 160 stores and manages information such as subscriber's basic fee, domestic call fee, discount rate, wireless Internet usage fee, wireless content information fee, text usage, and additional service. In particular, the charging server 160 receives and stores the wireless Internet usage fee according to the packet transmission amount charged when the subscriber downloads the content from the charging gateway 130.

In addition, the charging server 160 receives the text message transmission information used by the subscriber from the message center 170 and stores it. The text message transmission information may include an advertisement identifier, which indicates that the sender has sent a text message using an advertisement type text message composition widget. When the billing server 160 receives the text message transmission information including the advertisement identifier from the message center 170, the billing server 160 may provide the sender's corresponding text message transmission fee free of charge. The information stored in the billing server 160 is used when billing the subscriber's mobile communication service fee.

The message center 170 is a multimedia messaging service center or a short message service center, and performs message transmission and reception between the wireless communication terminals 110 and 120. In addition, the message center 170 receives a text message from the sender, transmits it to the called party, and then checks whether the text message includes an advertisement identifier.

If there is no advertisement identifier in the text message, the message center 170 requests the charging server 160 to charge the text message. On the other hand, if the received text message includes an advertisement identifier, the message center 170 transmits the received text message free of charge. That is, in the case of a text message created using the advertisement widget, the message center 170 transmits the text message transmission information including the advertisement identifier to the billing server 160 so that the text message transmission fee is not charged at the billing server 160. Do not

2 is a flowchart illustrating a method for providing an advertisement content download service to a subscriber in a mobile communication network according to an embodiment of the present invention.

Referring to FIG. 2, first, a subscriber who wants to download specific content requests a connection to the content server 150 using a wireless Internet browser embedded in the wireless communication terminals 110 and 120 (S201). Then, the charging gateway 130 receives the access request information and routes it to the content server 150 (S203).

Subsequently, the content server 150 transmits the content category information (mobile game, weather, mobile phone decoration, etc.) held to the wireless communication terminals 110 and 120 via the charging gateway 130 (S205 and S207). At this time, the charging gateway 130 checks the amount of packets transmitted to the wireless communication terminal (110, 120) and transmits to the charging server (160). The wireless communication terminals 110 and 120 select one of the category items and check the content information listed in the item. If there is a widget including advertisement information in the content list, the content server 150 may distinguish the advertisement widget from the general content and display the advertisement widget on the screen of the wireless communication terminals 110 and 120.

The subscriber may select and download any one of contents listed in the wireless communication terminals 110 and 120 (S209 and S211). In this case, the download request information is transmitted to the content server 150 through the charging gateway 130. Then, the content server 150 checks whether the content requested to be downloaded is general content or an advertising widget (S213). When the content requested for download is general content, the content server 150 downloads the content requested for download to the wireless communication terminals 110 and 120 via the charging gateway 130 (S215 and S217). At this time, the charging gateway 130 checks the amount of packet transmission in accordance with the content transmission and transmits to the charging server 160.

On the other hand, if the content requested to download is the advertising widget, the content server 150 transmits the advertising tag to the wireless communication terminal (110, 120) via the charging gateway 130 (S219, S221). Since the advertisement tag information is downloaded through the unpaid gateway 140, the wireless communication terminal 110, 120 to change the download path from the billing gateway 130 to the bill-free gateway 140. Means that.

Then, the wireless communication terminals 110 and 120 change the download path from the charging gateway 130 to the unpaid gateway 140 to notify the content server 130 that the download path has been changed (S223 and S225). Subsequently, the content server 150 transmits the advertising widget to the wireless communication terminals 110 and 120 free of charge via the bill-free gateway 140 (S227 and S229).

3 is a diagram illustrating an advertising widget according to an embodiment of the present invention.

As shown in Figure 3, Figure 3 (a) is a calculator widget for advertising the video call service of a specific communication company, Figure 3 (b) is a time to check the time by major cities in the world the specific carrier is advertised Is a world clock widget. When the subscriber accesses the content server 150 and downloads the widget of FIG. 3 (a) or FIG. 3 (b), the subscriber is provided with the widget free of charge. The subscriber checks the advertisement screen included in the widget of FIG. 3 (a) or FIG. 3 (b) on the background screen of the wireless communication terminal (110, 120). Accordingly, the subscriber can download the necessary widget free of charge, and the advertiser can display an effective advertisement on the desktop of the wireless communication terminals 110 and 120.

4 is a flowchart illustrating a method of transmitting a text message of a subscriber at a free or discounted price using an advertising widget in a mobile communication network according to an embodiment of the present invention.

5 illustrates a text message creation widget including an advertisement according to an embodiment of the present invention.

Hereinafter, a description will be given assuming that the calling terminal is 110 in FIG. 1 and the called terminal is 120 in FIG.

4 and 5, the calling terminal 110 requests the content server 150 to download a text message writing widget (FIG. 5) including an advertisement, and downloads the text message writing widget according to the content server 150. (S401, S403). In this case, the calling terminal 110 downloads the text message writing widget for free from the content server 150 via the free gateway 140 as in the method of FIG. 2.

The calling terminal 110 creates a text message using a text message creation widget including an advertisement, and sets the called terminal 120 as a destination to transmit the text message (S405 and S407). In this case, the text message transmitted to the called terminal 120 includes an advertisement identifier. The message center 170 receives the text message from the calling terminal 110 and transmits the text message to the called terminal 120, and checks whether the advertising message is included in the text message (S409 and S411). The advertisement identifier indicates that the calling terminal 110 transmits a text message through the advertisement type text message composition widget, and indicates which advertisement (eg, SHOW in FIG. 5) is included in the widget.

If the advertisement identifier does not exist in the received text message, the message center 170 requests the charging server 160 for charging according to the text message transmission (S413). On the other hand, if the advertisement identifier exists in the received text message, the message center 170 transmits the advertisement identifier, the sender and the called party information to the billing server 160 (S415). Then, the charging server 160 stores the received information without charging for the text message included in the advertisement identifier, and uses the received information for the rate settlement and the text message widget utilization rate of the advertiser later.

On the other hand, if the text message transmission fee created through the text message creation widget including the advertisement is not free but a certain discount, the billing server 160 may discount the text message transmission fee based on the advertisement identifier. For example, if the advertisement identifier indicates a SHOW advertisement, the billing server 160 may subtract 50% of the charge for the text transmission fee including the advertisement identifier at the time of billing of the subscriber. Accordingly, the sender may be provided with a text message transmission fee for free (or a discounted price), and the advertiser may expose the advertisement on the background screen of the calling terminal 110 to increase the advertisement effect.

6 is a diagram illustrating a configuration of a content server that provides an advertising content download service to a subscriber according to an embodiment of the present invention.

As shown in FIG. 6, the content server 150 that provides an advertisement content download service to a subscriber according to an embodiment of the present invention includes a transceiver 601, a storage unit 603, and a category provider 605. And a content transmission unit 607.

The transceiver 601 receives a subscriber's access request and transmits content category information to the subscriber. In addition, the transceiver 601 receives a download request of a specific content from the subscriber. The storage unit 603 stores content, and in particular, stores an advertising widget including an advertisement tag.

When the transceiver 601 receives a connection request from the subscriber, the category provider 605 transmits a category list (ie, weather information, mobile phone decorating, stock, news, etc.) for the content to the subscriber through the transceiver 601. send. In addition, when the subscriber selects one of these, the category provider 605 transmits the detailed category list to the subscriber through the transceiver 601. In this case, the category providing unit 605 transmits to the subscriber by adding display information indicating that the advertisement is included in the widget so that the widget including the advertisement and the general content are distinguished and displayed on the screen of the subscriber's wireless communication terminal (110, 120). It is desirable to.

When the transmitter / receiver 601 receives a content download request from the subscriber, the content transmitter 607 checks whether the requested content is an advertisement widget. If it is not an advertising widget (ie, general content), the content transmission unit 607 extracts the downloaded requested content from the storage unit 603 and passes through the charging gateway 130 of the subscriber's wireless communication terminal 110. , 120).

On the other hand, if the content requested to be downloaded is an advertising widget, the content transmitter 607 transmits the advertisement tag to the subscriber's wireless communication terminals 110 and 120 to transmit the subscriber's download path from the charging gateway 130 to the unpaid gateway ( 140). The content transmission unit 607 extracts the advertisement widget from the storage unit 603 and transmits the advertisement widget to the wireless communication terminals 110 and 120 of the subscriber through the no-charge gateway 140 path.

The method of the present invention as described above may be implemented as a program and stored in a recording medium (CD-ROM, RAM, ROM, floppy disk, hard disk, magneto-optical disk, etc.) in a computer-readable form. Since this process can be easily implemented by those skilled in the art will not be described in more detail.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the technical spirit of the present invention for those skilled in the art to which the present invention pertains. It is not limited by the drawings.

1 is a view showing the configuration of a system for providing an advertising content download service according to an embodiment of the present invention.

2 is a flowchart illustrating a method for providing an advertisement content download service to a subscriber in a mobile communication network according to an embodiment of the present invention.

3 is a diagram illustrating an advertising widget according to an embodiment of the present invention.

4 is a flowchart illustrating a method of providing a subscriber's text message at a free or discounted price using an advertising widget in a mobile communication network according to an embodiment of the present invention.

5 illustrates a text message creation widget including an advertisement according to an embodiment of the present invention.

6 is a diagram illustrating a configuration of a content server that provides an advertising content download service to a subscriber according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

130: billing gateway 140: bill-free gateway

150: content server 160: billing server

170: message center

Claims (11)

A method for providing a download service of advertising content including an advertisement in a mobile communication system, (a) receiving a request for downloading specific content from a subscriber connected through a charging gateway; (b) confirming whether the specific content requested to be downloaded is advertising content; (c) in the case of the advertising content, transmitting identification information indicating a change in the access path to the subscriber to change the access path of the subscriber from the charging gateway to the unpaid gateway; And (d) downloading the requested content to the subscriber through the access gateway that has changed the access path. The method of claim 1, The content is, Advertisement content download service providing method characterized in that the idle screen widget (Widget). The method according to claim 1 or 2, As a result of the checking in step (b), downloading the requested content to the subscriber through the charging gateway if the content is general content; And And checking and charging the packet transmission amount of the content in the charging gateway. delete delete delete A system for providing an advertising content download service in a mobile communication network, A billing server that stores the subscriber's mobile communication service usage information and charges the subscriber's fee based on the stored information; A billing gateway that checks the amount of content packets transmitted to the subscriber and makes a billing request to the billing server; An unpaid gateway to send content to subscribers free of charge; And Upon receiving the content download request from the subscriber who stores the content and accesses it through the charging gateway, the download path of the subscriber is changed from the charging gateway to the unpaid gateway, and the advertising content is routed to the unpaid gateway. Ad content download service providing system comprising a; content server for downloading the. delete The method of claim 7, wherein The content server, In order to change the download path, advertising content download service providing system characterized in that for transmitting the identification information indicating to change the access path to the subscriber. A content device that provides an advertisement type content download service to a subscriber by interworking with a mobile communication system, Receiving unit for receiving a content download request; A storage unit which stores general content and advertisement type content; And When receiving the advertisement type download request from the subscriber connected through the charging gateway, the identification information indicating the change of the access path is transmitted to the subscriber to change the download path of the subscriber from the charging gateway to the unpaid gateway, and the free charge And a content transmission unit extracting the advertisement content from the storage unit through a gateway path and transmitting the extracted content to the subscriber. The method of claim 10, And a category providing unit to provide the content category information to the subscriber, and to display the advertisement type content to the subscriber's wireless communication terminal when the category information includes the advertisement type content.

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