KR20010067802A - Internet advertising method using Personal hompage - Google Patents

Abstract

PURPOSE: The method for the Internet ad(Advertisement) using the personal homepage is provided to increase the purchase desire of a product by offering the unconsciousness ad through the personal homepage, to raise the ad effect as a small cost, and to enable a customer to purchase a necessary product at the cheaper price. CONSTITUTION: The personal homepage owner connects to the ad-specialized site, entries as a member, and logs in the site(S10). The owner selects one of the saved ads and downloads the ad to the member homepage(S20). The member posts up the downloaded ad(S3). After that, when the customer sees and selects the ad listed on the homepage of the member, the customer moves to the site linked to the ad(S40). The site receives the discount rate about the member homepage and the URL information from the ad-specialized site(S42). The site applies the discount rate for the purchase price of the customer according to the discount information(S46). The customer inputs the purchase information and decides the product to purchase(S50). The shopping mall site sends the purchase information of the customer to a server of the ad-specialized site and an advertiser(S60). The ad-specialized site calculates the discount rate according to the sale performance of the member homepage, and sends the discount rate information to the member(S70). The member reflects the new discount rate to the own homepage(S80).

Description

Internet advertising method using personal homepage {Internet advertising method using Personal hompage}

The present invention relates to an internet advertising method using a personal homepage, and more particularly, to an internet advertising method using a personal homepage inducing an unconscious advertising effect by posting an advertisement on a plurality of personal homepages.

Most sites now use advertising through banners, games or e-mail. However, such an advertising method has a disadvantage in that the effect of the advertisement is inevitably limited because the target is limited to only those who have a particular interest. In other words, the effect of unconscious advertising, such as in TV commercials for an unspecified majority, is difficult to achieve.

The present invention has been made to solve the conventional problems as described above, the object of the present invention is to increase the profits of the advertiser by increasing the desire to buy products in the way of unconscious advertising through a personal homepage, and advertising effect with a small advertising fee To contribute to the development and to provide information on existing products and new products quickly to provide the Internet advertising method through a personal homepage that can purchase the products that consumers need at a low price.

1 is a block diagram of a system for implementing the present invention.

2 is a flowchart of an internet advertisement method using a personal homepage according to the present invention;

Explanation of symbols on the main parts of the drawings

10: Advertiser PC 12: Consumer PC

14: personal homepage owner PC 16: advertising professional site server

18: shopping mall site server

In order to achieve the above object, the Internet advertisement method using the personal homepage according to the present invention comprises the steps of a personal homepage owner accessing and logging in to an advertisement specialized site after the user registers, and the member selects an advertisement stored in the advertisement specialized site. Downloading the selected advertisement, posting the downloaded advertisement on a member homepage by a member, and a consumer selecting an advertisement posted on the member homepage, and a site linked to an advertisement simultaneously with the advertisement selection. And entering purchase information including a price and a payment method for the purchased product at the moved site, and paying for the purchased product, wherein the shopping mall site transmits the purchase information of the consumer to the advertisement. Sending to the site, and the advertisement site has the information Calculating the discount on the membership website, depending on the discount rate and transmitting the information to the members, a step that reflects the discount on the price of ads on a website membership, depending on the discount rate information.

Preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a configuration diagram of a system for implementing the present invention, in which an advertiser 10, a consumer 12, and a personal homepage owner 14 are connected by a network. When the advertiser 10 connects to the advertisement specialized site server 16 and requests an advertisement, the advertiser prepares an advertisement and stores the advertisement in the advertisement specialized site server 16. Then, the personal homepage owner 14 connects to the advertisement specialized site server 16 to select and download the advertisement stored in the server 16.

The consumer 12 accesses the personal homepage, sees an advertisement posted on the personal homepage, selects a particular advertisement after shopping, and moves to the shopping mall site server 18 through a link, and goes through a product purchase procedure. Thereafter, the advertiser 10 accumulates a predetermined amount according to the sales performance for a predetermined period and transfers it to the personal homepage owner 14.

2 is a flow chart of an internet advertising method using a personal homepage according to the present invention. In the Internet advertising method using a personal homepage according to the present invention, a personal homepage owner first accesses an advertisement specialized site, registers as a member, and logs in to the site (S10). After that, select the advertisement to be placed on the member homepage among the stored advertisements, and download the selected advertisement to the member homepage (S20). The member may post the received advertisement on the member homepage, and may modify the advertisement according to his or her taste (S30). Here, the advertisement is produced in the following manner. When an advertiser requests an advertisement request from an advertiser and pays an advertisement production fee, the advertisement producer produces an advertisement according to the request of the advertiser. When the production is completed, the produced advertisement is stored in the advertisement specialized site server and provided to the member.

Thereafter, when the consumer views and selects an advertisement (for example, a shopping mall advertisement) posted on the member's homepage, the consumer moves to a site linked to the advertisement (S40). At this time, the moved site receives the discount rate for the member homepage and the information of the URL of the homepage from the advertisement specialized site (S42) and applies the discount rate to the purchase price of the consumer according to the discount rate information (S46). The consumer inputs purchase information including a price and a payment method for the purchased product in the moved site and pays for the purchased product (S50). Thereafter, when the shopping mall site transmits the purchase information of the consumer to the advertisement site server and the advertiser (S60), the advertisement site calculates a discount rate according to the sales performance on the member homepage according to the purchase information and sends the discount rate information to the member. It transmits (S70). Thereafter, the discount rate is reflected in the product price advertised on the member homepage according to the discount rate information (S80). In another embodiment, the discount rate information is a modified advertisement file to which the calculated discount rate is applied, and a member displays the modified advertisement file on a homepage.

According to the Internet advertising method using the personal homepage as described above, first, if 100 members advertise on 100 homepages, and if there are 100 members or visitors on each homepage, 10000 internet users unknowingly see the advertisement. As a result, the desire for product purchase can increase due to the effect of unconscious advertising.

Secondly, if you store your ads on specialized advertising sites, you can post them on many personal homepages later, so you don't have to advertise on many homepages, which can reduce your financial loss.

Third, advertisers can hire a large number of sales people by encouraging homepage owners to advertise unique ideas by paying some of the profits from selling the products according to sales performance.

Fourthly, consumers can get fast information about new products and can purchase the products they need at a low price according to the discount rate of the homepage.

Claims (3)

Logging in by accessing an advertisement specialized site after the personal homepage owner registers; Selecting, by the member, an advertisement stored in the advertisement specialty site, and downloading the selected advertisement; Posting the downloaded advertisement by the member on a member homepage; A consumer selecting an advertisement posted on the member homepage and moving to a site linked to the advertisement at the same time as the advertisement selection; At the mobile site, a consumer inputting purchase information including a price and a payment method for the purchased product and paying for the purchased product; The shopping mall site transmitting the purchase information of the consumer to the advertisement specialized site; Calculating, by the advertisement specialized site, a discount rate for the member homepage according to the purchase information, and transmitting the discount rate information to the member; Internet advertising method using a personal homepage comprising the step of reflecting the discount rate on the product price advertised on the member homepage according to the discount rate information. The method according to claim 1, The moved site receiving discount rate information for the member homepage from the advertisement specialty site; The method of claim 1, further comprising applying a discount rate to the purchase price of the consumer in accordance with the discount rate information. The method according to claim 1, The discount rate information is an internet advertising method using a personal homepage, characterized in that the advertisement modified according to the calculated discount rate.