KR20010009768A - Web based Customer Management Outsourcing System - Google Patents

Web based Customer Management Outsourcing System Download PDF

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KR20010009768A
KR20010009768A KR1019990028325A KR19990028325A KR20010009768A KR 20010009768 A KR20010009768 A KR 20010009768A KR 1019990028325 A KR1019990028325 A KR 1019990028325A KR 19990028325 A KR19990028325 A KR 19990028325A KR 20010009768 A KR20010009768 A KR 20010009768A
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information
client
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management
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이혜정
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이혜정
오픈아이 주식회사
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/01—Customer relationship services

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  • General Health & Medical Sciences (AREA)
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Abstract

PURPOSE: A web based client management outsourcing system is provided to outsource the client management and marketing of small-scale enterprises by inducing direct response/selling or maintaining a long-term 1:1 relationship through the analysis of various client information and 1:1 marketing using a database constructed for the client information of small-scale enterprises. CONSTITUTION: A client in her twenties or thirties accesses a web site, for example www.izia.com, in a small-scale shop, like a beauty parlor, having a system that can be connected to the site and uses the internet for the inquiry of her client information, the registration of her client information, the inquiry of her hair style history, home banking or shopping. The small-scale shop carries out 1:1 marketing, e-mail polling and e-mail advertising, provides customized information and receives the supports of various events using client information constructed as a database.

Description

웹 기반의 고객관리 아웃소싱 시스템{Web based Customer Management Outsourcing System}Web based Customer Management Outsourcing System

본 발명은 소규모사업자(예:미용실 등)의 인터넷을 통해 고객 정보를 웹서버에 데이터베이스화 하여 통합관리하고 구축된 고객 데이터베이스를 전략적으로 활용하여 다양한 고객정보 분석 및 E-메일을 통한 1:1 마케팅으로 고객 개개인의 접촉을 통해 직접적인 반응/판매를 유도하거나 장기적인 일대일 관계를 구축함으로서 소규모사업자(예:미용실 등)의 고객관리 및 마케팅을 아웃소싱하게 하는데 목적이 있다.In the present invention, the customer information is integrated into the web server through the Internet of small businesses (eg, beauty salons), integrated management, and strategically utilizing the established customer database, analysis of various customer information and 1: 1 marketing through E-mail. It aims to outsource customer management and marketing of small business owners (e.g., beauty salons) by inducing direct reaction / sales through personal contact or establishing long-term one-to-one relationship.

현 미용실의 경우 체계적인 고객관리가 미흡하고 일부 업체들이 PC Stand alone type의 고객관리시스템을 사용하고 있다. 이들 업체들은 컴퓨터를 이용한 시스템 관리에 부담을 가지고 있는 입장인지라 길가에 광고전단이나 할인티켓을 배포하여 신규고객을 유치하는데 치중하고 있다. 또한 유명 Brand의 Chain점이 되거나 소규모사업자(예:미용실 등) 매장내 대기고객을 위해 잡지비치, 음료접대, 케이블 TV 방송 및 내장을 화려하고 독특하게 디자인하여 안락한 분위기를 연출하는 것을 중심으로 하고 있다.In the current salon, systematic customer management is insufficient and some companies are using PC stand alone type customer management system. Since these companies are burdened with computer system management, they are focusing on attracting new customers by distributing advertisement flyers or discount tickets along the roadside. In addition, it focuses on creating a comfortable atmosphere by designing magnificent and uniquely designed magazine beach, beverage service, cable TV broadcasting and interior for waiting customers in famous brand chain stores or small businesses (e.g., beauty salon).

20대-30대 여성층을 주고객으로 하는 대학/시내 중심가 소규모사업자(예:미용실 등)은 경쟁이 치열하고 상대적으로 투자의 여력을 가지고 있는 것으로 판단된다. 이에 소규모사업자(예:미용실 등)을 대상으로 젊은 층을 끌어들일 수 있는 차별화된 고객서비스와 체계화된 고객관리 및 마케팅을 지원할 수 있는 시스템 및 아웃소싱 서비스 개발에 착안하게 되었다.Small business owners (e.g., beauty salons) in college / city centers with female customers in their 20s and 30s are considered to be highly competitive and relatively able to invest. This led to the development of differentiated customer service that can attract young people to small businesses (eg beauty salons) and development of systems and outsourcing services that can support systematic customer management and marketing.

소규모사업자(예:미용실 등) 매장내에서 인터넷 이용시 빠른 Response time을 얻을 수 있도록 해야 하며, 신뢰성 높은 고객정보관리, 디지털 카메라를 이용하여 고객의 헤어스타일 촬영 및 이력관리, 웹사이트(예:여성전문 포탈사이트, www.izia.com 등)와 연계하여 포인트관리체제 구축 등 일회성의 System의 판매가 아닌 지속적인 Service제공 및 고객관리와 마케팅 대행을 함으로써 소규모사업자가 매출증대를 할 수 있도록 해야 한다.It should be possible to get quick response time when using the Internet in a small business store (e.g., beauty salon, etc.). Reliable customer information management, customer's hairstyle shooting and history management using digital camera, website (e.g. women's specialty) In connection with portal sites, www.izia.com, etc.), small businesses should increase sales by providing continuous service, customer management and marketing rather than one-time system sales such as point management system.

제 1 도는 시스템 구성도1 is a system diagram

제 2 도는 미용실 고객관리 시스템의 기능구조도2 is a functional structure diagram of a beauty salon customer care system

제 3 도는 미용실 고객관리 시스템의 고객정보관리 프로세스 흐름도3 is a flowchart of the customer information management process of the beauty salon customer care system

제 4 도는 미용실 고객관리 시스템의 고객정보분석 프로세스 흐름도4 is a flow chart of customer information analysis of a beauty salon customer care system

제 5 도는 미용실 고객관리 시스템의 E-MAIL 마케팅 프로세스 흐름도5 is a flow chart of the E-MAIL marketing process of the beauty salon customer care system.

제 1 도에서 도시한 바와 20대-30대 고객은 웹사이트(예:여성전문 포탈사이트, www,izia.com 등)에 연결할수 있는 시스템을 갖춘 소규모사업자(예:미용실 등) 매장에서 웹사이트에 접속하여 고객정보조회, 고객의 정보등록, 헤어스타일 이력조회, 제반 정보검색, 홈뱅킹, 쇼핑등 인터넷을 사용하고 소규모사업자(예:미용실 등)는 이들 데이터베이스화된 고객정보를 이용하여 1 : 1 마케팅, E-MAIL 설문조사, E-MAIL 광고, 맞춤정보 제공 및 각종 이벤트지원받게 됨As shown in Figure 1, customers in their twenties to thirties can have a website in a small business (e.g., beauty salon, etc.) store with a system that can connect to a website (e.g., a women's portal, www, izia.com, etc.). Access to customer information, customer information registration, hairstyle history search, general information search, home banking, shopping, etc., and small businesses (e.g., beauty salons, etc.) use these databased customer information 1: 1 Marketing, E-MAIL Surveys, E-MAIL Ads, Personalized Information, and Event Support

제 2 도에서 도시한 바와 같이 고객관리 시스템은 예약관리 서브시스템, 고객정보관리 서브시스템, 고객정보분석 서브시스템, E-MAIL 마케팅 서브시스템으로 분류되며 예약관리 서브시스템은 웹사이트(예:여성전문 포탈사이트, www.izia.com 등)에서 예약등록하고 웹사이트에서 확인하고, 고객정보관리 서브시스템은 고객기본정보관리, 고객방문 이력관리, 헤어스타일 이력조회 등으로 구분되며, 고객정보분석 서브시스템은 고객 LIST, 일통계현황, 월통계현황, 방문주기별현황 등을 분석하며, E-MAIL마케팅 서브시스템은 회원대상 발송, 미용실대상 발송, 잠재고객대상 발송 등으로 구성되어진다.As shown in FIG. 2, the customer management system is classified into the reservation management subsystem, the customer information management subsystem, the customer information analysis subsystem, and the E-MAIL marketing subsystem, and the reservation management subsystem is a website (e.g., a female professional). Reservations can be made through the portal site, www.izia.com, etc. and confirmed on the website, and the customer information management subsystem is divided into basic customer information management, customer visit history management, and hairstyle history inquiry. Analyze customer list, daily statistics, monthly statistics, visit cycle status, and E-MAIL marketing subsystem consists of sending to members, sending to beauty salons, and sending to potential customers.

제 3 도에서 도시한 바와 같이 고객정보관리 프로세스 흐름도를 보면 고객이 예약등록확인을 한후 담당미용사를 통하여 서비스를 받거나, 회원이 아닌 경우 웹사이트(예:여성전문 포탈사이트, www.izia.com 등)회원에 가입하여 신규회원등록을 한후 미용서비스를 받을 수 있다.As shown in FIG. 3, the customer information management process flow chart shows that a customer receives a service through a beauty salon after confirming a reservation registration, or a website (e.g., a women's specialized portal site, www.izia.com, etc.). After signing up as a new member, you can receive beauty services.

고객은 대기하면서 인터넷의 각종 서비스를 이용할 수 있다.Customers can use the various services of the Internet while waiting.

디지털카메라를 이용하여 사진촬영 및 그 이미지를 UP-LOADING할 수 있다.You can take photos and upload images using a digital camera.

제 4 도에서 도시한 바와 같이 고객정보분석을 통한 고객LIST는 연령별 직업별, 지역별로 분석이 가능하고, 일별통계현황을 통한 일현황LIST는 시간대별, 연령별, 직업별, 담당미용사별로 통계처리가 가능하고, 월별통계현황을 통한 월현황LIST는 시간대별, 연령별, 직업별, 담당미용사별, 요일별로통계, 방문주기별 현황을 제공하며, 방문현황LIST는 연령별, 직업별로 통계분석을 하는데 도움이 된 것이다.As shown in FIG. 4, the customer list through customer information analysis can be analyzed by age and occupation, and the daily status list through daily statistics is statistically processed by time zone, age, occupation, and beautician. The monthly status list through monthly statistics provides the status by time, age, occupation, beauty practitioner, day of the week, statistics by visit cycle, and visit status list helps to analyze statistics by age and occupation. It is.

방문예정 대상자관리를 통한 고객정보를 관리할 수 있다.Customer information can be managed through visitor management.

제 5 도에서 도시한 바와 같이 E-MAIL마케팅 프로세tm 흐름도를 보면 웹서버 및 E-MAIL을 통한 고객대상 발송은 방문감사메일, 방문유도메일, 생일축하메일, 미 용실별 행사메일, 할인쿠폰메일, 헤어미용정보등의 E-MAIL을 발송하고 미용실대상 발송으로는 예약자명단, 공지사항, 일별통계 정보를 E-MAIL로 발송하고, 웹사이트(예:여성전문 포탈사이트, www.izia.com 등) 회원 즉 잠재고객에 대해서는 회원사 미용실 소개 및 할인쿠폰, 헤어미용정보 등을 제공한다.As shown in FIG. 5, the E-MAIL Marketing ProcessTM flow chart shows that visits to customers via the web server and E-MAIL can be sent by visiting thank-you mails, visiting e-mails, happy birthday mails, event mails by salons, and discount coupons. Send e-mails such as e-mails and hair beauty information. Send a list of reservations, announcements, and daily statistics to e-mails for e-mails, and website (e.g., women's portal, www.izia.com) Etc.) For members or prospective customers, we introduce member companies' beauty salons, discount coupons, and hair beauty information.

본 발명은 미용실의 고객정보 관리 부담해소와 철저한 고객정보 보안관리로 신뢰도를 향상하도록 하며 웹사이트(예:여성전문 포탈사이트, www.izia.com 등)를 통한 미용실 홈페이지 광고로 신규고객 유치 및 고객정보 분석등 전문화된 서비스 이용, 미용실 여성의 정보 문화 공간으로 활용이 기대되며 반면 고객의 입장에서는 미용실 대기시간에 인터넷을 통한 정보이용 홈뱅킹, 홈쇼핑, 정보검색, 생활정보, 문화정보 등을 이용할 수 있으며 또한 자신의 헤어스타일 이력조회 및 E-Mail을 통한 유용한 정보수신 등을 통해 인터넷을 이용한 맞춤형의 질좋은 정보서비스를 얻을 수 있는 기대효과가 예상된다.The present invention is to improve the reliability by reducing the customer information management burden of the beauty salon and thorough customer information security management and attract new customers and customers to the beauty salon homepage through the website (for example, women portal site, www.izia.com, etc.) It is expected to use specialized services such as information analysis and use it as information culture space for beauty salon women. On the other hand, customers can use home banking, home shopping, information search, living information, cultural information, etc. In addition, it is expected to obtain a customized quality information service using the Internet through inquiry of his / her hairstyle and useful information through e-mail.

Claims (2)

소규모사업자(예:미용실 등)의 매장에 인터넷을 사용할 수 있는 제반 장비를 설치하여 웹기반의 고객관리시스템을 사용할 수 있도록 하는 솔루션A solution that enables the use of a web-based customer management system by installing Internet-enabled equipment in stores of small businesses (eg beauty salons, etc.) 웹기반의 고객관리 아웃소싱 솔루션Web based customer management outsourcing solution
KR1019990028325A 1999-07-13 1999-07-13 Web based Customer Management Outsourcing System KR20010009768A (en)

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Cited By (10)

* Cited by examiner, † Cited by third party
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KR20010103937A (en) * 2000-05-12 2001-11-24 문인숙 Advertisement apparatus and the operation method using a network by beauty salon
KR20010104515A (en) * 2000-05-15 2001-11-26 오호수 Business method for cooperative outsourcing terminal service in wireless securities trading service
KR20020017152A (en) * 2000-08-29 2002-03-07 김신영 Customer management method on the world wide web
KR100369404B1 (en) * 1999-12-29 2003-01-24 전미숙 Calendar for related pregnancy, childbirth and infantrearing
KR20030018239A (en) * 2001-08-27 2003-03-06 비비씨정보통신(주) Integration VAN System using super highway network
KR20030030417A (en) * 2001-10-11 2003-04-18 가부시키가이샤 네쿠시이즈 Method for tie-up campaign and tie-up campaign card
KR100399371B1 (en) * 2001-02-08 2003-09-26 주식회사 아이앤아이오 Enterprise Management System and method thereof
KR100452962B1 (en) * 2002-11-25 2004-10-14 박동훈 System for providing customized event information and the method
KR100453431B1 (en) * 2001-12-20 2004-10-20 삼성에버랜드 주식회사 on-line auto-scheduling method for a design of your life
KR100467749B1 (en) * 2002-05-14 2005-01-24 주식회사 이지원시스템 Point of sale management service providing method with on-line

Cited By (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100369404B1 (en) * 1999-12-29 2003-01-24 전미숙 Calendar for related pregnancy, childbirth and infantrearing
KR20010103937A (en) * 2000-05-12 2001-11-24 문인숙 Advertisement apparatus and the operation method using a network by beauty salon
KR20010104515A (en) * 2000-05-15 2001-11-26 오호수 Business method for cooperative outsourcing terminal service in wireless securities trading service
KR20020017152A (en) * 2000-08-29 2002-03-07 김신영 Customer management method on the world wide web
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KR20030018239A (en) * 2001-08-27 2003-03-06 비비씨정보통신(주) Integration VAN System using super highway network
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KR100467749B1 (en) * 2002-05-14 2005-01-24 주식회사 이지원시스템 Point of sale management service providing method with on-line
KR100452962B1 (en) * 2002-11-25 2004-10-14 박동훈 System for providing customized event information and the method

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