KR20000064111A - Internet tv cf advertising - Google Patents

Abstract

PURPOSE: An electronic commerce using an internet TV advertisement is provided so that a client can easily purchase desired goods by using an improved electronic commerce method configured of the combination of the TV and the internet. CONSTITUTION: A TV terminal side is configured of a set top box that downloads and stores a purchase program from a web server where user information is inputted. The web server side is composed of an electronic commerce web server, a CF advertisement database and a CF company database. The electronic commerce web server provides commercial transaction contents using a TV CF advertisement. The CF advertisement database stores information for the broadcasting channel and time of the TV CF advertisement. The CF company database stores detailed information for the manufactured goods of a TV CF advertising company.

Description

E-Commerce Using Internet Advertising {INTERNET TV CF ADVERTISING}

The present invention is a technology associated with a TV terminal, the electronic commerce by combining the TV and the Internet

TV CF commercials, which can be easily purchased as desired

It relates to the commerce method used.

So far, users' purchasing tendency is to buy TV TV commercials rather than Internet commercials.

Are more motivated and want to buy the products they want

In this case, there is no universal way for ordinary users to purchase

It is difficult to find products related to the purchase method and purchasing procedure

Is the reality.

In addition, the business model that combines TV terminal and commerce is still in the early stages of deployment.

It is still developing into the commercialization stage, and the existing TV terminal commerce method is

It's not just about connecting e-commerce

It is just a step of providing information and using e-commerce through TV terminal.

When you actually move the site, run the browser directly and access the website.

The next real product is made in the form of purchasing the Internet

For the general user, it causes some inconvenience when purchasing a product.

The present invention has been conceived in order to minimize the above problems

Using an existing TV terminal, without directly driving the browser during e-commerce

Just press a certain key on the remote control to automatically start the Internet browser

You can conveniently select and purchase the products you want,

User information stored in the set-top box on the TV side at once

Send it to a website where you can make a purchase.

Security information (e.g. user credit card number) is stored on the website on the web server side.

Is stored in the set-top box, and the information is

Even if you transfer it, it is sent as a binary file.

It is easy to solve and not only provide simple information by TV CF advertisement

On the commercial method using TV CF advertisement that can carry out actual purchase

will be.

1 is a system configuration according to the present invention

2 is a system flow diagram in accordance with the present invention.

3 shows a system implementation according to the present invention.

Using the TV CF commercials according to the present invention for achieving this object

The commerce system provides commerce contents using TV CF advertisement.

CF advertisement that stores broadcasting channel and broadcasting time information of commerce web server, TV CF advertisement

CF company that stores database and detailed product information of TV CF ad company

Web server consisting of databases; Purchase from the web server side

A TV-side device having a set-top box for downloading and storing a program;

Communication network for transmitting and receiving information by connecting the web server and the TV-side device

It is composed.

In addition, the commerce method using the TV CF advertisement according to the present invention on the website

Enter the basic user information into the purchasing program provided by the web server

Downloading the purchase program to a set top box of a TV side; purchase

Security required user information is sent to the TV set-top box where the program is downloaded.

Save and set a certain key on the TV remote control to a specific personalized key

Enabling automatic access to the purchase site; The specific key

Run the purchase program by entering the Internet browser automatically

The purchase program sends user information to the web server.

Transmitting; Based on the user information, specific channel, specific time and

By sending detailed purchase information to the TV in the form of corresponding product information

Showing step; Purchasing order is made.

Hereinafter, exemplary embodiments will be described with reference to the accompanying drawings.

1 is a system configuration for implementing the present invention.

2 is a system flow diagram for implementing the present invention.

3 is an embodiment implemented utilizing the present invention.

In FIG. 1, the TV-side device purchases from the web server side to which user information is input.

It consists of a set-top box that downloads the program and stores it.

E-commerce web server that provides commerce contents using TV CF advertisements,

CF advertisement database that stores broadcasting channel and broadcasting time information of TV CF advertisement,

CF company database that stores detailed product information of TV CF ad companies

It is composed.

The TV-side device and the web server send and receive information through a communication line such as the Internet.

In Figure 2, after the user accesses the product purchase service site on the web server side

Enter your basic information such as your personal information, address, etc.

Download to set-top box on TV side. The user can purchase a

When downloading, the basic user information is automatically

Stored in the set-top box in a combined state. (S100, S101)

Also, users can purchase security necessary information such as credit card numbers, not web servers.

The program is stored in the set-top box of the downloaded TV side to prevent hacking and information leakage.

It cuts the possibility and replaces certain keys on the TV remote control with personalized keys.

It is set as the site address of the purchase site and used as a browser driving key.

When the purchase program is downloaded, it is automatically executed in the set-top box.

Installation is completed in the specified directory, and when you purchase from the purchase site later

Files in the directory are copied to the purchase site (S102).

When you store information here on your set-top box, the purchase program automatically

Binary automatically by including the contents of the hard disk in the set-top box

Save it as a file so that when the user wants to purchase the product after watching the TV CF commercial,

Entering a specific personalized key sends a binary file to the web server for

Don't let anyone hack.

The purchase program is installed on the set-top box, and the user watches CF advertisements on the TV.

On the way or after watching CF advertisements (S103), I wish to purchase goods or detailed information

If you want to know, input specific key of remote controller. (S104)

The purchase program recognizes the key input value of the remote control by inputting the specific key.

Is connected to the purchase service site corresponding to the KEY input value (S105), and simultaneously

The web server sends the time and channel information of the CF commercial to the site.

The CF advertisement list of the channel is displayed based on the current time (S106).

The user selects a purchase for the CF ad he wants to see,

Detailed information can be viewed (S107).

In case of purchase intention, the user can use the

Just click the Buy button on the website and the website's purchasing process

Run the purchase program located in a certain directory in the set-top box (S108).

The purchase program stores the user's personal information, address and credit card number.

Send the binary file to your website,

Using the information sent to you to buy immediately (S108)

If you don't have the item you want, send the purchase to another site

Allows the product to be shipped (S110, S111).

According to the present invention by using a TV terminal to connect the CF commercial directly

By combining various advantages of existing TV CF advertisements with the Internet,

It can produce a lot of synergy and even directly buy TV CF commercials through e-commerce.

It is possible to solve the problem of existing Internet security problems.

It is possible.

Also, when you want e-commerce through TV terminal, you want faster than any other media.

You can buy products accurately and easily.

Claims (5)

E-commerce server that provides commerce contents using TV CF advertisement, TV CF CF advertisement database and TV that store broadcasting channel and broadcasting time information of advertisement CF company database that stores detailed product information of CF ad companies Web server; Download the purchase program from the web server side and A TV side apparatus having a set top box for storing; Communication network for transmitting and receiving information by connecting the web server and the TV-side device Commerce system using TV CF advertisement, characterized in that configured Basic user to purchase program provided by web server by accessing website Enter the information and download the purchase program to the set-top box of the TV side step; Security is required for the TV set-top box where the purchase program is downloaded Store user information and convert certain key of remote control of TV terminal to specific personalized key. Setting to enable automatic connection to the purchase site; By inputting the specific key, the purchase program is run and the Internet Automatically launch the browser, the purchase program is the user Transmitting the information to the web server side; Based on the user information, specific channel, specific time and corresponding Transmitting the detailed purchase information to the TV side in the form of product information; Commerce method using TV CF advertisement consisting of purchase order The method of claim 1, wherein the user information includes a channel and time selected by the user. Commerce method using the TV CF advertising that is characterized in that the information is included The method of claim 1, wherein the purchase program is stored in the set-top box at the time of purchase order Send your credit card number and address to the web server for immediate purchase Commerce method using TV CF advertisement The method of claim 1, wherein the specific key is input during or after viewing a CF advertisement. A commercial method using a TV CF advertisement characterized in that