KR20000007069A - Homepage autosetup and creating method of advertising banner connected with free web hosting service and their operating system. - Google Patents
Homepage autosetup and creating method of advertising banner connected with free web hosting service and their operating system. Download PDFInfo
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- KR20000007069A KR20000007069A KR1019990052292A KR19990052292A KR20000007069A KR 20000007069 A KR20000007069 A KR 20000007069A KR 1019990052292 A KR1019990052292 A KR 1019990052292A KR 19990052292 A KR19990052292 A KR 19990052292A KR 20000007069 A KR20000007069 A KR 20000007069A
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- BBIKPGRUAMIMIA-UHFFFAOYSA-N sapb Chemical compound C1SCC(C(=O)NC(CC(N)=O)C(O)=O)NC(=O)C(C(C)O)NC(=O)C(C(C)O)NC(=O)C(C(C)CC)NC(=O)C(=C)NC(=O)C(CC(C)C)NC(=O)C(CO)NC(=O)C1NC(=O)C(CC(O)=O)NC(=O)CNC(=O)C1NC(=O)C(CC(C)C)NC(=O)C(CC(C)C)NC(=O)C(CC(C)C)NC(=O)C(=C)NC(=O)C(C)NC(=O)C(CCCNC(N)=N)NC(=O)C(NC(=O)CNC(=O)C(N)C(C)O)CSC1 BBIKPGRUAMIMIA-UHFFFAOYSA-N 0.000 claims description 2
- 241000556720 Manga Species 0.000 claims 1
- 238000010586 diagram Methods 0.000 description 5
- 235000014510 cooky Nutrition 0.000 description 2
- 230000004044 response Effects 0.000 description 2
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Abstract
Description
본 발명은 무료 웹호스팅 서비스와 연계된 홈페이지 자동셋업과 광고배너 생성방법 및 그에 관한 운용방식에 관한 것으로, 더욱 상세하게는 무료 웹호스팅 서비스를 제공하고 그 서비스를 제공받는 회원 홈사이트(도 1의 라∼아)를 자동적으로 인터넷상에서 생성(Autosetup Program으로 구현)시켜 특별한 방식으로 광고배너(도 1의 다)를 구현(X-banner Program으로 구현)하는 방법에 관한 것이다.The present invention relates to a homepage automatic setup and advertisement banner generation method associated with a free web hosting service, and an operation method thereof, and more particularly to a member home site providing a free web hosting service and receiving the service (see FIG. 1). D-A) is automatically generated on the Internet (implemented with the Autosetup Program) to implement the advertisement banner (C in FIG. 1) in a special way (implemented with the X-banner Program).
일반적으로 인터넷상의 홈페이지는 인터넷서비스업체에 그 구현을 온라인이나 서면 상으로 요청했을 때, 그 서비스업체에서 시스템 및 프로그램을 셋업하는 일정기간이 경과하여야 해당페이지를 인터넷에서 볼 수 있다. 이런 기간을 자동셋업 과정으로 프로그램화하여 서비스를 제공한다면 서비스이용자들의 만족과 업무의 효율을 배가시킬 수 있을 것이다. 또한, 배너광고 자동교환 프로그램, 해당 홈페이지의 방문자수와 방문자의 반응에 따라 cookie를 설정하여 그 정보를 데이터베이스화하고 마케팅에 이용할 수 있는 임프레션 체킹(Impression Checking) 등을 워크플로우(workflow)화 하여 프로그래밍하면 인터넷 홈사이트의 개설과 효과적인 활용에 필요한 상당부분의 작업들을 단축시킬 수 있다.In general, when a homepage on the Internet asks an internet service provider for an implementation online or in writing, the page is not available on the Internet after a certain period of time when the service provider sets up the system and program. Providing services by programming these periods through the automatic setup process will double the satisfaction of service users and the efficiency of their work. In addition, if you set up a cookie based on the number of visitors to the homepage and the response of the website, and the impression checking that can be used for marketing, the program can be programmed with a workflow. It can reduce much of the work required to open and use the Internet home site effectively.
현재는 이러한 작업들이 개별프로그램이나 수동작업으로 이루어지는 경우가 대부분이므로 이에 대한 통합작업과 프로그래밍 작업은 중요한 의미가 있는 것이다.At present, since these tasks are mostly performed by individual programs or manual tasks, integration work and programming work are important.
또한, 인터넷상의 광고배너는 그래픽작업을 통한 GIF 파일, JPEG 파일, BMP 파일 등이 움직이는 영상이나 고정된 화면으로 표현되는 것이 보통의 형태이며 이러한 파일들은 대개 구현됨에 있어 별다른 특징이 없고, 단순히 깜박거린다거나 내용을 재미있게 구성한다거나 하는 것이 배너를 사용한 일반적인 광고구현 방식이다.In addition, advertising banners on the Internet are usually represented by moving images or fixed screens such as GIF files, JPEG files, and BMP files through graphic work, and these files are usually not implemented, and simply flicker. Or organizing content in a fun way is a common way of advertising.
그러나, 이렇게 제작된 배너광고들은 구현되는 방식의 차이가 거의 없을 뿐만 아니라, 내용의 차이도 별로 없어 무수한 배너광고를 접하는 인터넷사이트 방문자들로부터 쉽게 식상되는 결과를 낳고 있으며, 인터넷광고의 주된 목적인 광고 노출량 증가와 개별 네티즌들의 기호에 맞는 광고를 제공하고 구매를 유도하는 타겟마케팅이 전혀 이루어지지 못하는 문제점을 안고 있다.However, the banner advertisements produced in this way have little difference in the manner in which they are implemented, and there are few differences in contents, which result in easily being eaten by the visitors of the Internet, who are exposed to countless banner advertisements. There is a problem that the target marketing that leads to the purchase and induces the purchase according to the increase and individual netizens' preference.
본 발명은 상기와 같은 문제점을 해소하기 위해 인터넷 홈페이지 운영자들에게 무료로 웹호스팅 서비스를 제공하고, 홈사이트 셋업과정을 시스템에서 자동적으로 처리하도록 프로그래밍하여 서비스신청 즉시 서비스이용 회원들의 홈페이지가 인터넷상에 나타나게 하고 신청접수 시 광고배너 운영에 대한 동의를 얻은 후, 그 홈사이트에서 도 2,3,4에서와 같이 특별한 상황하에서만 배너가 구현되도록 조건 - 각각의 유저들의 마우스포인트가 배너영역 안으로 들어왔을 때에만 배너가 컷 만화 형태(만화배너라 명칭함)로 드러나거나, 보이지 않던 배너(히든배너라 명칭함)가 모습을 나타내도록 하는 방식, 또는 두 가지의 혼합방식 - 을 주어 광고를 실현하고, 이를 통해 유저들의 시선을 끌어 광고에 더욱 많이 노출될 수 있게 하여, 광고에 대한 집중도와 관심도를 높여서 최종적으로는 그 광고배너에 대한 클릭율을 향상시켜 광고효과를 극대화하는 것에 발명의 목적이 있다.The present invention provides a free web hosting service to the Internet homepage operators in order to solve the above problems, and programming the system to automatically handle the home site set-up process in the system, as soon as the service application members' homepage on the Internet Appearance and after receiving the consent for the operation of the advertising banner upon receipt of the application, conditions that the banner is implemented only under special circumstances, as shown in Figs. Only when the banner is revealed in a cut cartoon form (called a cartoon banner), an invisible banner (called a hidden banner) appears, or a combination of the two-to realize the advertisement, This attracts the user's attention and allows them to be exposed to the advertisement more. The purpose of the invention is to maximize interest by ultimately improving the click-through rate on the advertising banner.
이와같은 목적을 달성하기 위해 본 발명은, 인터넷서비스를 이용함에 있어 필수적인 웹호스팅 서비스를 무료로 제공하고 서비스 이용회원(업체 또는 개인)을 모집하는 단계, 서비스 회원 홈페이지를 자동적으로 인터넷상에 생성(Autosetup 프로그램으로 구현)시켜 그 사이트들을 대상으로 특별한 형태 - 컷만화형태의 만화배너, 특별한 조건에서만 눈에 보이게 드러나는 히든배너 - 로 고안된 홈페이지 상단(Top)배너나 팝업 브라우저(Pop-up Browser)배너로서 광고를 실현하고 교환(X-banner 프로그램으로 구현)하는 단계, 홈페이지의 방문객 수 및 개별 유저(user) 정보를 프로그램화하여 체킹하고 데이터베이스화하여(도 1의 나) 그 결과를 바탕으로 조건별로(인물, 방문횟수 등등) 상이하게 제작된 광고를 전송(Impression Checking 프로그램으로 구현)하는 단계, 외부광고를 수주하여 홈페이지의 방문객 수에 비례하여 무료 웹호스팅 서비스이용 회원사이트 운영자에게 광고비를 일정요율로 환원(SAPB 서비스 - Share Ad Pay Back Service Program으로 구현)하는 단계로 이루어진 것에 특징이 있다.In order to achieve the above object, the present invention provides a web hosting service, which is essential for using the Internet service, and recruiting a service user member (company or individual), and automatically creating a service member homepage on the Internet ( As a top banner or pop-up browser banner designed as a special form-cut cartoon comic banner, hidden banner only visible in special conditions- The steps of realizing and exchanging advertisements (implemented by X-banner program), checking the number of visitors and individual user information of the homepage, programming and checking them and making a database (Fig. 1b) on the basis of the results ( People, the number of visits, etc.) transmitting differently produced advertisements (implemented by Impression Checking program), external light It is characterized in comprising the steps of (implemented Share Ad Pay Back Service Program SAPB service) contract by reducing the costs to the free web hosting services site operator members in proportion to the number of visitors to the website at a certain rate.
도 1은 무료 웹호스팅 서비스와 연계된 홈페이지 자동셋업과 특별한 방식의 배너(만화배너, 히든배너)구현을 위한 시스템 및 프로그래밍에 대한 구조도1 is a structural diagram of a system and programming for implementing a homepage automatic setup and a banner (comic banner, hidden banner) in a special manner associated with a free web hosting service
도 2는 만화배너의 생성에 대한 설명도2 is an explanatory diagram for generating a cartoon banner
도 3은 히든(Hidden)배너의 생성에 대한 설명도3 is an explanatory diagram for generating a hidden banner;
도 4는 히든만화배너의 생성에 대한 설명도4 is an explanatory diagram for generating a hidden cartoon banner.
이하 첨부된 도면에 의해 상세히 설명하면 다음과 같다.Hereinafter, described in detail by the accompanying drawings as follows.
도 1은 무료 웹호스팅 서비스와 연계된 홈페이지 자동셋업과 특별한 방식의 배너(만화배너, 히든배너)구현을 위한 시스템 및 프로그래밍에 대한 구조도로서 서비스이용 회원들의 사이트를 인터넷상에서 자동적으로 생성시키고 광고를 구현하는 방식을 설명하는 그림이다. 서비스이용 회원들은 무료 웹호스팅 서비스신청과 동시에 자신의 웹사이트(도 3의 라∼아)를 인터넷상에서 가지게 되며, 그 사이트에는 상단(Top) 또는 팝업 브라우저(Pop-up Browser) 형태로서 배너광고(도 1의 다)가 삽입되게 된다.1 is a structural diagram of a system and programming for homepage automatic setup associated with a free web hosting service and a special way of implementing a banner (cartoon banner, hidden banner), and automatically creates a user's site on the Internet and implements an advertisement. This figure explains how to do it. Members using the service will have their own website (la-a in FIG. 3) on the Internet at the same time as the free web hosting service application, and the banner advertisement (Top) or pop-up browser form on the site. C) of FIG. 1 is inserted.
홈페이지에 대한 자동셋업 기능(Autosetup 프로그램으로 구현)과 광고배너에 대한 동작구현 및 그에 대한 컨트롤은 도 3의 (가)에서 제어한다. 또한 (가)에서는 회원사이트 간의 광고배너 교환(X-banner 프로그램으로 구현)과 방문자 수에 따른 광고비 산정지급(SAPB 서비스 - Share Ad Pay Back Service Program으로 구현), 서비스이용 회원관리 등에 관한 종합적인 컨트롤이 이루어진다.The automatic setup function (implemented by the Autosetup program) for the homepage, the operation implementation for the advertisement banner, and the control thereof are controlled in FIG. In addition, (A) provides comprehensive control of the exchange of advertising banners between member sites (implemented by the X-banner program), the payment of advertising expenses according to the number of visitors (SAPB service-implemented by the Share Ad Pay Back Service Program), and the management of members using the service. This is done.
또한 도 3의 (나)에서는 광고가 구현되는 사이트에 대한 방문자수와 유저에 대한 정보 등이 상시적으로 체크되어(Impression Checking 프로그램으로 구현) 데이터베이스로 축적되고, 그 정보는 다시 (가)와의 정보교환이 이루어져 광고의 표출방식이 여러 가지 조건에 따라 상이한 형태로 조절된다.In addition, in FIG. 3 (b), information on the number of visitors and users on the site where the advertisement is implemented is constantly checked (implemented by the Impression Checking program) and accumulated in a database, and the information is again exchanged with (a). This way, the presentation of the advertisement is adjusted to different forms according to various conditions.
이러한 회원 사이트의 방문자에 대한 여러 가지 정보는 종합적으로 이 서비스의 메인 사이트에서 회원들에게 한해 제공되며, 향후 회원사이트간의 광고배너 교환이나 광고비 산정지급에 있어 기초자료로 이용된다. (가)와 (나)의 정보교환으로 광고배너는 해당배너가 구현되는 사이트의 특정한 방문자에게 특정한 형태로 제공되며, 방문자는 자신의 조건(성별, 나이, 직업, 방문횟수 등등)에 가장 적합한 광고를 그림 2,3,4에서와 같이 특이한 형태 - 마우스를 갖다대면 컷 만화가 뜨는 형태, 없던 배너가 나타나는 형태, 또는 두 가지의 혼합형태 - 로 접하게 된다. 이것은 방문자들의 광고에 대한 반응도를 평이한 형태의 광고보다 높이게 되어 광고효과를 상승시키고 광고효율을 높일 수 있는 장점이 있다.Various information about the visitors of such member sites is provided to the members on the main site of the service as a whole, and is used as a basic data for the exchange of advertising banners or payment of advertising costs between member sites in the future. As a result of the exchange of information between (a) and (b), the advertising banner is provided in a specific form to specific visitors of the site on which the banner is implemented, and the visitor has the best advertisement for his or her condition (gender, age, occupation, number of visits, etc.). As you can see in Figures 2, 3 and 4, you can see the unusual form-hovering the mouse, floating banner, missing banner, or a mixture of the two. This increases the responsiveness of the visitor to the advertisement than the plain form of the advertisement has the advantage of increasing the advertising effect and advertising efficiency.
이상에서 상술한 바와 같이 본 발명은, 무료 웹호스팅 서비스를 홈페이지 자동셋업 과정으로 연결하여 서비스이용 회원들의 홈페이지를 자동적으로 생성시키고, 회원들의 사이트에서 제공되는 광고배너를 특별한 조건에서 상이한 형태로 구현되도록 프로그램화(마우스를 광고영역에 갖다대었을 때 광고가 컷 만화 형태나, 보이지 않다가 나타나는 형태로 프로그래밍)함으로써 홈페이지 구축을 보다 쉽게 할 수 있도록 할 뿐만 아니라 일반적인 인터넷 배너광고의 획일성을 탈피하여 사이트 방문자들의 배너광고에 대한 호응도를 높여 광고효율을 향상시킬 수 있을 것이다. 그리고 자동배너 교환, cookie를 활용한 임프레션 체킹과 사이트 방문자 개개인의 행동양식을 체크하여 방문자 데이터베이스 구축 등을 통해 전자상거래 인터넷쇼핑몰 운영 시 관심분야별로 타겟마케팅을 실현할 수 있을 것이다.As described above, the present invention connects the free web hosting service to the homepage automatic setup process to automatically generate the homepage of the members using the service, and implements the advertisement banner provided in the member's site in different forms under special conditions. Programmation (programs in the form of cut cartoons or invisible when the mouse is placed in the advertising area) makes it easier to build a homepage and breaks the uniformity of general Internet banner advertisements. Visitors will be able to improve their advertising efficiency by increasing their response to banner ads. In addition, it will be possible to realize target marketing for each area of interest when operating an e-commerce internet shopping mall by using automatic banner exchange, impression checking using cookies, and checking the behavior of individual visitors.
Claims (1)
Priority Applications (2)
Application Number | Priority Date | Filing Date | Title |
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KR1019990052292A KR20000007069A (en) | 1999-11-23 | 1999-11-23 | Homepage autosetup and creating method of advertising banner connected with free web hosting service and their operating system. |
KR1020000040717A KR20010049796A (en) | 1999-11-23 | 2000-07-14 | System and Method of providing advertisements to Homepages |
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