KR20020005109A - Intermediating Method between the Site Providing Electronic Commerce and the Site Providing a Pay Service and Intermediating System thereof - Google Patents

Abstract

PURPOSE: A method and system for mediating an electronic commerce site and a charged service site are provided to supply various contents, increase profits, and use the charged services in free. CONSTITUTION: An administrator of an electronic commerce site and an administrator of a charged service site visit an Internet mediation site through their terminals and take a member registration procedure(301). The administrator of the electronic commerce site deposits fee for charged services in a predetermined account(302), and connects the charged service site to the electronic commerce site, so that members of the electronic commerce site can use the charged service sites(303). The members of the electronic commerce site visit the electronic commerce site, access the charged service site connected with the electronic commerce site and use the charged services(304). A mediation service server receives contents using information such as a using time and number from the charged service site, calculates a using fee, and notifies it to the electronic commerce site(305). The charged service using fee and the mediation service fee are withdrawn from the account of the administrator of the electronic commerce site, and the charged service using fee is remitted to the charged service site(306).

Description

Intermediating Method between the Site Providing Electronic Commerce and the Site Providing a Pay Service and Intermediating System

The present invention relates to a method and system for intermediary between sites that provide different services, and more specifically, to e-commerce using rewards provided to attract members in an e-commerce site by linking an e-commerce site and a paid service providing site. It relates to an intermediary method and system between sites that allows members of the site to use the paid service for free on the paid service providing site.

With the development of communication technology, electronic commerce, in which commerce is carried out online through a network, has recently attracted attention. Electronic commerce in its broadest sense encompasses all economic activities such as advertisements, orders, purchases of goods and services that companies and consumers perform on computer networks, but generally refers to services such as product search, delivery and payment in Internet shopping malls.

As the number of these e-commerce sites increases, each site offers a variety of rewards to get more customers to use their sites and to keep them visited once. For example, when a customer who visits an e-commerce site registers, purchases a product or service, or reads an advertisement, he or she returns a certain amount of cash or refunds it in the form of cyber money, accumulated points, etc. You can buy or discount products on our website.

However, with the exception of e-commerce sites operated by a few large enterprises, most e-commerce sites do not provide various kinds of products or contents due to cost burden or difficulty in forming a network. It is not attractive enough to repeatedly visit cyber money. Therefore, the various rewards that are currently provided have no value from the customer's point of view and are not an effective customer incentive from the e-commerce site's point of view.

On the other hand, sites that provide various contents or run a community are mostly provided free of charge despite the high cost and high quality of contents. These sites rely on advertising for their revenue because of the fact that customers are unfair about paying services and the lack of a small payment system for paying service fees, which are mostly small. However, in the case of relying solely on advertising, it is difficult to create its own revenue model unless it generates large amounts of traffic.

Conventionally used electronic payment systems include a credit card payment system, an electronic card system, and a proxy storage service system of a telephone network. Such a method may be useful when a product is paid for after purchase. However, it is not appropriate to pay for service use. For example, when you download a song from a site that offers a variety of music, the service fee is usually a small amount of 500 won or less, but you can fill out your personal information and card number to pay this amount. Purchasing and using an electronic card is quite inconvenient.

Korean Patent Laid-Open Publication No. 98-033645 discloses a method of paying a service fee for Internet commerce using a proxy storage service of a telephone network, which can be paid for without any inconvenience to service users.

However, all of the conventional electronic payment methods described above have to actually pay for the service user to use the service. Therefore, in the situation where many sites provide free services, paid sites actively serve customers. It is difficult to attract people to the website.

Accordingly, an object of the present invention is to provide an e-commerce site sites with rewards for their customers to be an effective customer incentive, and to provide a variety of contents at their sites without significant cost or network difficulty. To provide a business model.

Another object of the present invention, by allowing the e-commerce site to pay for the use of the paid service using the reward provided to the customer, a method that can provide revenue to content and community sites that were previously not possible to monetize and did not have a profit base To provide.

It is still another object of the present invention to provide a method of using a reward that has not been previously available to an e-commerce site user, thereby providing a method of giving a substantial benefit of using a paid service without any cost.

1 is a schematic diagram of a mediation system according to an embodiment of the present invention.

2 is a block diagram of an intermediary service server according to an embodiment of the invention.

3 is a flow chart for explaining a mediation method according to an embodiment of the present invention.

Figure 4 is a flow chart for explaining the subdivision of the mediation method according to an embodiment of the present invention for each user.

5 is a schematic diagram of a homepage of a mediation site operated by a mediation server according to an embodiment of the present invention.

6 is a schematic diagram of a paid service use display screen according to an embodiment of the present invention;

7 is a schematic diagram of a paid service usage display screen configured to integrate and use a cumulative point according to another embodiment of the present invention.

* Explanation of symbols for main parts of the drawings

1: Mediation service server

2: Paid service fee calculation program

3: Operator terminal on e-commerce site and paid content providing site

4: e-commerce server

5: customer terminal of e-commerce site

6: Paid service provider server

7: Customer terminal of the paid service provider site

8: Network

11: E-commerce site database

12: Paid Content Providing Site Database

16: Communication module 17: Control module

The present invention, in order to achieve the above object, the operator of the e-commerce site and the paid service provider site visits the Internet site operated by the operator of the present invention through their terminal, respectively, and registered as a member of the e-commerce site or the paid service provider site Doing; An operator of an e-commerce site deposits a royalties for paying a fee service if its customers use a paid service; A step in which an operator of an e-commerce site connects to its own site and selects a paid site to be provided to a customer from the homepage of the operator of the present invention and links it to its own site; A customer of an e-commerce site visits an e-commerce site, accesses a paid service provider site connected to the site, and uses the paid service; Receiving, by the intermediary service server, the content usage information such as usage time and the number of times from the paid service site, calculating a fee according to a fee service fee calculation program, and notifying the paid service fee to the e-commerce site; The present invention is achieved by an electronic payment method comprising the step of withdrawing the paid service fee and the brokerage service fee among the deposits provided by the service provider and providing the paid service fee to the paid service providing site.

In order to facilitate the description of the present invention, Internet sites are classified into e-commerce sites and paid service providing sites according to their functions. An e-commerce site generally means a site that provides a product or service purchase. In the present invention, a customer who wants to purchase a product or service visits the company's site, and the member's customers continuously In order to attract visitors to the site, it refers to a site that provides a purchase of a product or service, such as a purchase, a survey, or an advertisement, to pay a certain reward for a specific behavior of the site's customers.

Paid service provision sites mean sites that require cash or cash equivalents to customers in exchange for goods, services, information, community participation, and membership in online or offline. This includes both sites that provide or allow community participation and sites that want to monetize existing free services.

The two types of classifications are not classified by the physical characteristics of the website, but are classified functionally. A single physical site rewards the purchase of a product by the customer and simultaneously provides a service that can be used by using the reward. If so, the site is an e-commerce site and at the same time can be a paid service provider.

Meanwhile, in another aspect of the present invention, an electronic commerce site and a paid service are provided for intermediary of an electronic commerce site and a paid service providing site and at least one customer terminal connected to the intermediate service server through a network. In the intermediary system between the providing sites, the intermediary service server is connected to the network, the e-commerce site database for storing the e-commerce site information, the current status of the deposit, the paid service providing site database for storing the paid service providing site information, the network To receive the e-commerce site and the paid service providing site information from the terminal through the communication module and the communication module to store in each site information database and the customer of the e-commerce site to access the paid service providing site The object of the present invention is achieved by an intermediary service system, which includes a control module for receiving a situation, service usage history, etc., and calculating a fee according to a fee calculation program and informing an e-commerce site.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic diagram of a mediation system according to an embodiment of the present invention, Figure 2 is a block diagram of a mediation service server according to an embodiment of the present invention.

Intermediary system between sites providing other services according to an embodiment of the present invention is connected to the network (8) service fee calculation program (2) for calculating the service fee based on the paid service usage information used by the customer of the e-commerce site Of the e-commerce site and the paid service providing site where the intermediary service server 1 equipped with the ") and the e-commerce site member and the paid service providing member can be connected to the intermediary service server 1 via the network 8 An operator terminal 3. Here, the network 8 means the Internet, but other network networks, for example, a LAN, a WAN, a public switched telephone network (PSTN), a public switched data network (PSDN), a cable TV network, a wireless communication network, and the like, are of course possible.

The intermediary service server 1 stores information about e-commerce site members such as the e-commerce site name and the service code selected for linking. The paid service providing site database 12 for storing information about the providing site members, the communication module 16 for transmitting and receiving various information through the network, and the entered site member information are stored in each site information database and e-commerce Issuing a code for the paid service site requested by the site and receiving the paid information site usage information of the customer using the paid service from the paid service providing server 6 to calculate the service fee using the paid service fee calculation program. Notify the Site and Through the module 16 includes a control module 17 for transmitting and receiving necessary data.

In addition, the intermediary service server may be connected to the e-commerce server 5 of the e-commerce site through a network to receive customer information from the customer database of the e-commerce server input from the terminal 7 of the customers of the e-commerce site. It is connected through a number of e-commerce servers and a network (8) to integrate the rewards that each e-commerce site provides to its customers, convert it into one unit, and then convert from one e-commerce site to another e-commerce site. It can also be configured to include cumulative point integration and conversion means to integrate and use the paid service without moving.

The mediation method between the e-commerce site and the paid service providing site executed by the above configuration is as follows.

3 is a flowchart illustrating a mediation method according to an embodiment of the present invention.

The operator of the e-commerce site and the paid service providing site visits the Internet site operated by the operator of the present invention through their terminal and registers as a e-commerce site or a paid service providing site (301). The operator of the e-commerce site deposits a usage fee in a designated account (302) to pay for the use of a paid service by its customers. The operator of the e-commerce site connects to its site and selects a paid site to be provided to the customer from the homepage of the present invention and links it to its site (303). Customers of the e-commerce site visit the e-commerce site, access the pay service providing site connected to the site, and use the pay service (304). The intermediary service server receives the content usage information such as the usage time and the number of times from the paid service site, calculates the fee according to the paid service fee calculation program, and notifies the paid service fee to the e-commerce site (305). The operator completes the process by withdrawing the paid service fee and the brokerage service fee among the deposits and providing the paid service fee to the paid service providing site (306).

4 is a flowchart illustrating in detail the electronic payment method according to an embodiment of the present invention in terms of each user, an e-commerce site, a paid content providing site, a general customer, and an operator of the present invention. Hereinafter, an embodiment of the present invention will be described in detail with reference to FIG. 4.

First of all, it is necessary to link paid services to their own homepages, so that customers who visit their sites can use the paid services without paying extra fees in return for their visits, advertisements, surveys, etc. The operator visits the Internet site operated by the present invention operator through his terminal and registers as a member (411).

On the other hand, the operator of the site that currently provides paid content or wants to monetize content previously provided for free, visits the Internet site operated by the operator of the present invention through their terminal (412).

In order to secure the credit and stability of transactions, unlike general customer members, e-commerce sites and paid content providing sites are preferably operated on a membership basis. By agreeing with the principles of service operation, by inputting member information such as site name, transaction items or service contents, service provider, administrative password, contact number and address into the input form, the service of the service provider of the present invention can be configured to be used. It is preferable.

In the aspect of the operator of the present invention, the information input as described above is received by the communication module 16 of the intermediary service server 1 from the customer terminal 3 via the network 4 and transmitted to the control module 17 The control module 17 completes registration of the member site by storing the input information in the site information database 12 (413).

5 is a schematic diagram of a homepage of a mediation site operated by a mediation server according to an embodiment of the present invention.

As shown, the homepage of the advertising site operated by the present invention has a member registration icon for member registration of e-commerce site and paid service providing site, the membership registration site name, service name provided, member ID, contact information, Enter your password to complete membership registration. The input member information is transmitted to the communication module 16 of the intermediary service server 1 via the network 8 and stored in each site information database by the control module 17.

After completing the membership registration, the electronic commerce site deposits cash in a designated account to pay for the paid service used by the customers (421, 422). There is a method of depositing a fee, which may be a post-payment method depending on the performance of the customer after using the service, and an appropriate method may be used depending on the situation, but if the deposit is made in advance, it may help to pursue the stability of the service. This is preferred. There are various methods of depositing, such as depositing in a specific bank account and detailed description is omitted since it is outside the scope of the present patent.

Next, the operator of the present invention selects the paid service site to be provided by connecting to his site from the homepage of the operator (403). In this way, if the paid service site is selected, the code of the site to be inserted from the intermediary service server of the present invention can be configured to be issued. The issued code includes information such as a service code to be connected, an e-commerce site code, and a paid service site address to be connected. The generated code is stored in the intermediary service server to complete the intermediary service registration between the e-commerce site and the paid content providing site, and is also displayed on the customer terminal 3 through the network 4 through the communication module 16. do. The e-commerce site manager copies the code displayed in the customer terminal 3 and inserts the code in the designated place of the web page to provide the service so that the visitors can use the service.

Thereafter, when the customers of the e-commerce site visit the e-commerce site, they can access the paid service provider site connected to the site and use the paid service (304). Customers of the e-commerce site can be configured to be limited to customers who have completed membership registration as needed, or anyone can access and view advertisements without adopting a membership registration system or a cumulative point system. Of course, if you purchase an expensive product or service in one visit without registering as a member, it may be configured to compensate for a certain amount, but it may be desirable to make a refund to accumulate points or cyber money in order to encourage continuous visits. .

When a customer who visits an e-commerce site to purchase a product or service clicks the member registration icon and registers, or purchases a product or service using a member ID and password that has already been given, and conducts surveys and advertisements, The commerce site displays rewards for these customer actions.

6 is a schematic diagram of a reward related information display screen according to an embodiment of the present invention.

As shown, information about the customer, such as the cumulative point of the customer, the cyber money, is displayed, and various ways in which the customer can use the cumulative point, the cyber money, etc. are displayed. The pay service use button is prepared to use the pay service by using the reward provided by the e-commerce site, and the available pay service can be displayed at the bottom to preview the available pay service. In addition, after clicking the pay service button can be configured to check the available pay service on the next screen. By using the rewards provided by the e-commerce site, it can be configured to enable product purchases and cash withdrawals in addition to using paid services.

When a customer of an e-commerce site selects a paid service site to use and clicks a link, the customer information is transferred from the customer database of the e-commerce server to the information such as the e-commerce site into which the link is inserted, the paid service site to be connected, and the like. It is received via the communication module 16 of the intermediary service server 1 and transmitted to the control module 17. The control module 17 connects to the corresponding service page and measures the service usage amount such as the time usage fee and the number of times the customer used the service (442, 443).

The intermediary service server 1 receives the content usage information such as the usage time and the number of times of use from the pay service site, calculates the fee according to the pay service fee calculation program, and notifies the paid content fee to the e-commerce site (451).

The intermediary service server may further include an authentication means for restricting the customer from using the paid service beyond the compensation limit for the purchase provided by the e-commerce site.

The process is completed by withdrawing the paid content fee and the brokerage service fee among the costs deposited by the present invention provider and providing the paid content fee to the paid content providing site (451, 452).

As another embodiment of the present invention, in addition to simply allowing the e-commerce site to use the paid service as a reward for the customer who visited the company site, The cumulative points that each site provides to customers can be integrated and made available to one e-commerce site. Here, the cumulative point is a concept that includes all the mileage, cyber money, cash refunded, mileage, cyber money, cash refunded, etc. in addition to the accumulated points provided by the e-commerce site.

This embodiment is in accordance with the same method and system as in the first embodiment, except that the paid service fee is used as a cumulative point and the cumulative points of other sites are used together.

In order to implement this embodiment, the intermediary service server is connected to the e-commerce server 5 of the e-commerce site via a network, and the customer from the customer database of the e-commerce server input from the terminal 7 of the customers of the e-commerce site. Information can be sent and connected through multiple e-commerce servers and networks (8) to consolidate the rewards each e-commerce site provides to its customers, convert it into one unit, It is configured to include a cumulative point integration and conversion means to integrate and use the paid service without moving to another e-commerce site. The method of converting cumulative points by integration can be easily recognized by those skilled in the art, and the detailed description thereof is omitted because it is beyond the scope of the present invention.

7 is a schematic diagram of a reward related information display screen configured to be integrated and usable in accordance with the embodiment.

Similar to Fig. 6, in addition to the paid service use button to use the paid service by using information about the customer such as the accumulated point of the customer, various ways in which the accumulated point can be used, and the reward provided by the e-commerce site, If the customer wants to use the accumulated points of other sites together, there is a button for using the accumulated points of other sites so that the accumulated points can be integrated without moving to another site. In addition, the site name is displayed at the bottom so that you can check the sites that can be used to accumulate points.

In the present embodiment, the control module 17 of the mediation service server 1 may request a mileage reduction by notifying the e-commerce site of the service usage results for each customer. There may be various methods of notifying the usage history, such as using a communication means on a network such as e-mail, or using a communication means such as a telephone or a fax. However, members of subscribed e-commerce sites use their customer terminals. Therefore, it is desirable to add a method of real-time inquiry of the service usage results of the customers by using the account and access password granted at the time of registration.

In addition to the method of reducing the mileage by transmitting the service history used by the customer to the electronic commerce site, a method of automatically reducing the mileage by the system of the present invention can be used.

In the above embodiments, although the e-commerce site and the paid service providing site are different from each other, the paid service may be performed together in the e-commerce site.

In the above embodiments, the mediation service is performed on a site separate from the e-commerce site and the paid service providing site, but the e-commerce site or the paying service providing site may install the service system of the present invention and execute the service. have.

In the above embodiments, the e-commerce site described a method of selecting a pay service to be provided from the homepage of the present invention and issuing a code to connect to the homepage, but the customer directly provides the homepage or the paid service of the present invention without connecting to the homepage. You can also access the site directly and use the paid service.

Although the present invention has been described above by way of example, the scope of the present invention is not limited to the above embodiments, and those skilled in the art may add many variations and modifications without departing from the spirit of the present invention. It will be recognized.

As described above, according to the present invention, many Internet sites that provide information, services, products, and the like have not been able to prepare a profit model due to the lack of a micro payment system, difficulty in cash collection, etc., despite excellent quality. By solving the problem, it is possible to provide a new revenue plan to the paid service provider site.

In addition to the existing basic services provided by e-commerce sites, it is possible to provide various value-added services such as contents, community, and special products that can actively attract customers to the website. Providing a purpose can not only increase the loyalty of the site but also effectively exhaust the accumulated points.

Paid services can be used free of charge by general customers, and various services can be used without moving from one site to another.

Claims (7)

In the method of brokering an e-commerce site and a paid service providing site, (a) an operator of an e-commerce site or a paid service providing site accessing a homepage of a service provider of the present invention and registering a member; (b) the operator of the e-commerce site deposits a fee for using the paid content of its customers in a designated account; (c) selecting a paid service providing site to be linked by an operator of the e-commerce site from the homepage of the service provider; (d) customers of the e-commerce site visit the e-commerce site and access the linked paid service provider site to use the paid service; (e) receiving, by the intermediary service server, the paid service usage information from the paid service site, calculating a fee according to the paid service fee calculation program and notifying the e-commerce site; And (f) a method for brokering an e-commerce site and a paid service providing site, comprising the step of the present invention providing the paid service fee to the paid service providing site. The method of claim 1, further comprising: (g) issuing a code of a paid service providing site to be inserted by the intermediary service server between the steps (b) and (c). How to broker a site and a paid service offering site. 3. The method of claim 1 or 2, wherein step (d) further comprises the step of the customer using the accumulated points provided by the e-commerce site. . 3. The electronic commerce site and the paid service providing site according to claim 1 or 2, wherein the step (d) further includes a step in which the customer integrates and uses the accumulated points provided by the plurality of electronic commerce sites. How to broker it. Claims [1] A system for brokering an e-commerce site and a paid service providing site, having an intermediate service server and at least one terminal connected to the intermediate service server through a network. The mediation service server, An e-commerce site database for storing information about e-commerce site members; A paid service providing site database for storing information about a paid service providing site member; Communication module for transmitting and receiving various information through the network; And Store the entered site member information in each site information database, receive the paid information site usage information of the customer who used the paid service from the paid service providing server, calculate the service fee using the paid service fee calculation program, and send it to the e-commerce site. And a control module for notifying and transmitting and receiving necessary data through the communication module. According to claim 5, The mediation service server, characterized in that it further comprises a cumulative point integration means connected to a plurality of e-commerce server to convert the integration provided by each e-commerce site to their customers in terms of integration, How to broker e-commerce sites and paid service delivery sites. 7. The e-commerce site and the paid service according to claim 6, wherein the intermediary service server further comprises an authentication means for restricting the customer from using the paid service beyond the limit of compensation provided by the e-commerce site. How to broker an offer site.