201025166 . 六、發明說明： 【發明所屬之技術領域】 本發明是有關於-種網路廣告模式，特別是指一種可 提焉網路使用者之點擊率的網路廣告方法 【先前技術】 統201025166. VI. Description of the Invention: [Technical Field of the Invention] The present invention relates to a network advertisement mode, and more particularly to a network advertisement method capable of improving the click rate of a network user. [Prior Art]
近年來，隨著電腦應用普及化與網際網路的蓬勃發展 ’上網的人口數不斷攀升。由於網際網路具有即時、互動 、低成本與無遠弗屆的通訊特性，使其具有無限商機；因 此，企業或廣告主莫不猫準此一潛力無窮的市場機會透 過網際網路將本身之商品推銷給全球的網路使用者。所以 ，網路廣告儼然成為目前主要的廣告方式之一。 習知的網路廣告模式，廣告主可將廣告刊登於某些入 口網站（例如，Yahoo、Google等），或其下特定主題的網 頁，然後，被動地等待網路使用者之點選。一般而言，由 於入口網站主題繁多，網路使用者（也就是廣告對象與潛 在消費者）進入某一入口網站或瀏覽網頁的目的各異，因 此，被刊登的廣告未必能獲得網路使用者的青睞，即便是 廣告主絞盡腦汁兼顧了廣告之創意與活動内容，仍未必能 吸引網路使用者主動地點擊。 由此可知’習知的網路廣告模式，僅能使被刊登的廣 告擁有曝光率’但不能確保其網路使用者之點擊率。 【發明内容】 因此，本發明之目的’即在提供一種網路廣告方法。 於是，本發明網路廣告方法是包含於一代理端執行的 3 201025166 下列步驟：（a)接收複數個網路使用者端中每一網路使用者 端的廣告互動行為訊息；（b)計算包括一本身收益及至 少下線收益之一會員總收益：對每一網路使用者端而言 ，當該網路使用者之身分為一會員時，根據其本身的廣告 互動行為訊息計算該本身收益，當身分為該會員的網路使 用者擁有至少一身分為—下線會員的網路使用者時，除了 根據其本身的廣告互動行為訊息計算該本身收益之外，還 根據該身分為下線會員的網路使用者端的廣告互動行為訊 息計算該下線收益；以及⑴根據該等網路使用者端的廣^ 告互動行為訊息計算一廣告主的一廣告支付費用。 本發明之另一目的，即在提供一種網路廣告系統。 於是，本發明網路廣告系統是包含建構於一代理端的 一代理端處理單元，及建構於每一網路使用者端的一網路 使用者端處理單元。 該代理端處理單元包括一收發模組、一會員收益計算 模組，及一廣告費用計算模組。該收發模組用以接收複數 個網路使用者端中每一網路使用者端的一廣告互動行為訊❹ 息；該會員收益計算模組用以計算包括一本身收益及至少 下線收i之會員總收益：對每一網路使用者端而言， 當該網路使用者之身分為一會員時，根據其本身的廣告互 動行為訊息計算該本身收益，當身分為該會員的網路使用 者擁有至少一身分為一下線會員的網路使用者時，除了根 據其本身的廣告互動行為訊息計算該本身收益之外還根 據該身分為下《會員#網路使用者端的廣告互動行為訊息 201025166 計算該下線收益；該廣告費用計算模組用以根據該等網路 使用者端的廣告互動行為訊息計算一廣告主的一廣告支付 費用。 該網路使用者端處理單元包括一收發模組，該收發模 組用以傳送該網路使用者端的廣告互動行為訊息，其中， 該網路使用者端處理單元係整合成一應用程式，當其安裝 於該網路使用者端時，係為供該網路使用者操作使用的一 桌面平台。 藉由本發明之方法與系統，可實質地回饋該等會員總 收益給該等網路使用者，以提高該等網路使用者參與廣告 互動行為的意願，並合理地計算該廣告主的該廣告支付費 用，讓該廣告主可依其廣告資訊被關注的程度進行計費， 使雙方皆蒙其利，的確可以達成本發明的目的。 【實施方式】 有關本發明之前述及其他技術内容、特點與功效，在 以下配合參考圖式之一個較佳實施例的詳細說明中，將可 清楚的呈現。 參閱圖卜本發明網路廣告系統之較佳實施例包含建構 於一代理端（agent_end)的一代理端處理單元2 ,以及建構 於複數個網路使用者端（順_end)中每—者的—網路使用 者端處理單元3。 廣告主可於-廣告主端（advenise卜end) ，連結至該代理端處理單元2提供龍少—㈣以進行操 作。 201025166 該代理端處理單元2包括一收發模組21、一會員收益 計算模組22、—廣告主費用計算模組23，及一資料庫24。 該收發模組21用以接收每一網路使用者端的一廣告互動行 為訊息，及傳送由該廣告主提供的至少一廣告資訊對每 一網路使用者端而言，該會員收益計算模組22用以根據其 廣告互動行為訊息計算一會員總收益，其中，該會員總收 益包括一本身收益，及至少一下線收益。該廣告主費用計 算模組23用以根據該等網路使用者端的廣告互動行為訊息 計算該廣告主的一廣告支付費用。該資料庫24用以供該等 會員總收益，及該廣告支付費用儲存。 每一網路使用者端處理單元3包括一收發模組31、一 介面核組3 2，及一訊息產生模組3 3。對每一網路使用者端 而言，該收發模組31用以即時地接收來自該代理端的廣告 資訊，及傳送該網路使用者端的廣告互動行為訊息。該介 面模、卫32用以將來自該代理端的廣告資訊顯示給該網路使 用者，並供其進行廣告互動行為。該訊息產生模組33用以 根據廣告互動行為對應產生廣告互動行為訊息。 在實際的應用上，可有多數個廣告主端丨，但由於每一 廣告主端1進行的處理大致相同，故在本說明書中，係以 單一廣告主端1作為範例進行說明；而且，該廣告主端1、 該代理端，及該等網路使用者端，分別意指架設於該廣告 主端1的電腦、架設於該代理端的電腦，及架設於該等網 路使用者端的電腦。在本較佳實施例中，該代理端處理單 元2,及該等網路使用者端處理單元3係以軟體方式實施， 201025166 並分別安裝於該代理端，及該等網路使用者端。 其中，該代理端處理單元2之實施態樣為可提供各種 相關服務的網站，·每一網路使用者端處理單元3之實施態 樣為由該代理端提供的應用程式，值得一提的是，當某一 網路使用者至該代理端下載應用程式並安裝於本身電腦後 ，即產生可顯示於本身電腦並供操作使用的一桌面平台， 網路使用者原本在該代理端之網站所從事的各種廣告互動 行為（例如，廣告點擊行為、問卷作答行為或推薦下線 行為），全部皆可在本身電腦的桌面執行，{需另開網站的 劉覽器’且操作使用此桌面平台的網路使用者形成一網路 社群。 上述之網路廣告系統可配合本發明網路廣告方法之較 佳實施例作進一步說明。 參閱圖1與圖2,當廣告主進行廣告刊登時，廣告主端 1、代理端，及網路使用者端執行下列步驟。 先，如步驟41〜43所示，廣告主可連結至該代理端 處理單το 2所提供的網頁，並於網頁中輸入自己的登入資 料至該代理端處理單元2進行身分驗證，待登入成功後再 輸入欲刊登的該廣告資訊。 繼而，如步驟44所示，該代理端處理單元2之收發模 組21立即地傳送由廣告主提供的廣告資訊。 最後，如步驟45〜46所示，該網路使用者端處理單元3 的該收發模組31即時地接收來自代理端的廣告資訊，該介 面模組32再將廣告資訊顯示給網路使用者。 7 201025166 參閱圖1輿圖3，#丄& 用者進行廣告網路使用者端而言，當網路使 用者端執行下列步驟y ，廣告主端卜代理端，及網路使 老姓如步驟51所示，網路使用者透過由該網路使用 —70 3之介面模組32顯示於電腦桌面的使用者介 動行為;在本較佳實施例中，廣告互動行 主σ‘擊行為、問卷作答行為，或推！下線行為， 互動行為亦可為其他各種以傳播廣告為目的之互動 仃為，並不限於本較佳實施例之例示。 主互如步驟52〜53所示，該訊息產生模組33根據廣 二為對應產生廣告互動行為訊息；在本較佳實施例 自廣互動行為訊息可為一廣告點擊訊息、一問卷作答 以’或一推篇下線訊息。然後，該收發模組31傳送廣止 互動行為訊息》 得达赝〇 收發=21如1驟54〜56所示’該代理端處理單元2之該 收來自網路使用者端之廣告互動行為訊息； =使=:益計算模組22根據廣告互動行為訊息計算 會員總收益，並儲存於該資料庫24,其中， 收益包括該本身收益及該下線收益；然後，該 收=组21傳送會員總收益之資訊至網路使用者端，並顯 收益給網路使用者，以使網路使用者得知目前由 ;廣0互動订為訊息所獲得的利益為何。 本身==财’該"收益計算模…提供-身收益指機制，及一下線收益計算機制，當網路使用 201025166 者的身分為一會員時，採 身收益，即，根據網路你 益計算機制計算該本 計算該本身收益；當身分的廣口互動行為訊息 身分為-下綾舍昌从的網路使用者擁有至少- 叶算機覚、網路使用者時’除了採用該本身收益 片算機制計算該本身收不身收益 制計算該下線收益，即，根攄姻f木用該下線收益計算機 動行為訊息計算該本身收益= 吏用者端本身的廣告互 ❿ ❹ 網路使用者端的廣主互動>、a身分為下線會員的 仃為訊息計算該下線㈣·合3 ;'益的值即為該本身收益與該下線收益的總合。舉 有一下線會員B，當會“進行2 像？=會累計對應每種不同廣告互動行為的獎金（ !疋，每次廣告點擊行為的獎金）到會員A的本身收益. ^下線會員B進行廣告互動行為時，除了累計到下線會員 B的本身收益外’更會累計某—料比例或數目的獎金到會 的下線收益’其中’該獎金亦可以點數、贈品等具有 獎勵效用的類似紅利代替’並不限於本範例之例示；而且 ’依此類推’下線會員B亦可擁有自己的下線會員c，在 本較佳實施例中，每一會員（或下線會員）自己可擁有的 下線會員層數限制為二層’每層下線會員的人數不限，又 ’每層的下線會貝每次的廣以動行為，除累計下線會員 之本身收益外’還會向上回饋累計到會員的本身收益，也 "尤疋說會員A的會員總收益除了自己的本身收益外，還 有下線會員B向上回饋累計的下線收益，及下線會員B推 薦的下線會員C向上回饋累計的下線收益，表一即為會員 9 201025166 總收益中各項獎金的範例。因此，此種機制有助於刺激網 路使用者進行廣告行為之意願。 表一、會員總收益中各項目獎金列表 廣告互動行為 會員A 下線會員B 下線會員C A加入會員 $3 - - 會員A之廣告點擊 行為 $0.3/次 - - 會員A之問卷作答 行為 $5-20/份 - - 會員A之推薦下線 行為（B加入會員） $2 S3 - 下線會員B之廣告 點擊行為 $0.2/次 $0.3/次 - 下.線會員B之問卷 作答行為 問卷獎金 10% $5-20/份 - 下線會員B之推薦 下線行為（C加入會 員） $1 $2 S3 下線會員C之廣告 點擊行為 $0.1/次 $0.2/次 $0.3/次 下線會員C之問卷 問卷獎金 問卷獎金 $5-20/份 作答行為 5% 10% 下線會員C之推薦 下線行為 $1 $2 10 201025166 最後，如步驟57〜S8 ώί·- _ ^ 椒m ’該廣告主費用計算模組23In recent years, with the popularity of computer applications and the rapid development of the Internet, the number of people on the Internet has been rising. Because the Internet has instant, interactive, low-cost and far-reaching communication features, it has unlimited business opportunities; therefore, companies or advertisers are not allowed to market their potential products through the Internet. Marketed to web users around the world. Therefore, online advertising has become one of the main advertising methods. In the conventional online advertising model, advertisers can place advertisements on certain portal websites (for example, Yahoo, Google, etc.) or a web page on a specific topic, and then passively wait for the selection of the network users. Generally speaking, due to the many themes of portal websites, web users (that is, advertising objects and potential consumers) have different purposes for entering a portal or browsing webpages. Therefore, the advertisements that are published may not be able to obtain web users. The favor, even if the advertisers rack their brains to take into account the creative and active content of advertising, may not be able to attract online users to actively click. It can be seen that the conventional online advertising model can only make the published advertisements have an exposure rate but cannot guarantee the click rate of its network users. SUMMARY OF THE INVENTION Accordingly, the object of the present invention is to provide a method of web advertising. Therefore, the online advertising method of the present invention is included in a proxy execution of 3 201025166. The following steps are: (a) receiving an advertisement interaction behavior message of each of the plurality of network user terminals; (b) calculating includes One of the benefits of the user and at least one of the benefits of the downline. For each network user, when the user of the network is divided into a member, the income is calculated according to its own advertising interaction behavior message. When a network user who is divided into members has at least one online user who is classified as a downline member, in addition to calculating the self-revenue based on its own advertising interaction behavior message, the network of the offline member is also based on the identity. The advertisement interaction behavior message of the road user end calculates the offline revenue; and (1) calculating an advertisement payment fee of an advertiser according to the advertisement interaction behavior message of the network user end. Another object of the present invention is to provide a web advertising system. Therefore, the network advertisement system of the present invention comprises a proxy processing unit constructed on a proxy end, and a network client processing unit constructed on each network user end. The agent processing unit includes a transceiver module, a member revenue calculation module, and an advertisement fee calculation module. The transceiver module is configured to receive an advertisement interaction behavior message of each of the plurality of network user terminals; the member revenue calculation module is configured to calculate a member including a self-revenue and at least an offline receiver. Total revenue: For each network user, when the network user is divided into a member, the user's own revenue is calculated according to his own advertising interaction behavior message, and the user is divided into the member's network user. When there is at least one online user who is divided into the next-line members, in addition to calculating the self-revenue based on the advertisement interaction behavior information of the user, the user's advertisement interaction behavior message 201025166 is calculated according to the identity. The offline revenue; the advertising cost calculation module is configured to calculate an advertisement payment fee of an advertiser according to the advertisement interaction behavior message of the network user terminals. The network client processing unit includes a transceiver module, and the transceiver module is configured to transmit an advertisement interaction behavior message of the network user end, wherein the network client processing unit is integrated into an application program. When installed on the network user end, it is a desktop platform for the network user to operate. By means of the method and system of the present invention, the total revenue of the members can be substantially returned to the network users, so as to enhance the willingness of the network users to participate in the advertising interaction behavior, and the advertisement of the advertiser is reasonably calculated. The payment of the fee allows the advertiser to charge according to the degree to which the advertisement information is concerned, so that both parties are profitable and can achieve the object of the present invention. The above and other technical contents, features, and advantages of the present invention will be apparent from the following detailed description of the preferred embodiments. Referring to the drawings, a preferred embodiment of the network advertisement system of the present invention comprises an agent processing unit 2 constructed on an agent (end_end) and constructed in a plurality of network users (shun_end). - Network client processing unit 3. The advertiser can be connected to the agent processing unit 2 to provide the dragon-(four) for operation. The agent processing unit 2 includes a transceiver module 21, a member revenue calculation module 22, an advertiser fee calculation module 23, and a database 24. The transceiver module 21 is configured to receive an advertisement interaction behavior message of each network user end, and transmit at least one advertisement information provided by the advertiser, for each network user terminal, the member revenue calculation module 22 is used to calculate a total member revenue based on the advertisement interaction behavior message, wherein the member's total income includes a self-revenue, and at least a lower-line income. The advertiser fee calculation module 23 is configured to calculate an advertisement payment fee of the advertiser according to the advertisement interaction behavior message of the network user terminals. The database 24 is used for the total revenue of the members and the payment of the advertising fee. Each of the network client processing units 3 includes a transceiver module 31, an interface core group 32, and a message generation module 33. For each network user terminal, the transceiver module 31 is configured to receive advertisement information from the agent terminal and transmit an advertisement interaction behavior message of the network user end. The interface module 32 is used to display advertisement information from the agent to the network user for advertising interaction. The message generating module 33 is configured to generate an advertisement interaction behavior message according to the advertisement interaction behavior. In practical applications, there may be a plurality of advertisers, but since the processing performed by each advertiser 1 is substantially the same, in the present specification, a single advertiser 1 is taken as an example; The advertiser 1, the agent, and the network users respectively mean a computer that is installed on the advertiser 1, a computer that is installed on the agent, and a computer that is installed on the user end of the network. In the preferred embodiment, the proxy processing unit 2 and the network user processing unit 3 are implemented in software, 201025166 and are respectively installed on the proxy and the network user terminals. The implementation of the agent processing unit 2 is a website that can provide various related services. The implementation aspect of each network client processing unit 3 is an application provided by the agent, which is worth mentioning. When a network user downloads an application to the agent and installs it on the computer, it generates a desktop platform that can be displayed on the computer and used for operation. The network user is originally on the website of the agent. All kinds of advertising interactions (for example, ad click behavior, questionnaire answering behavior or recommended offline behavior) can all be executed on the desktop of the computer itself, {need to open the website's browser' and operate the desktop platform. Network users form an online community. The above described network advertising system can be further described in conjunction with the preferred embodiment of the network advertising method of the present invention. Referring to FIG. 1 and FIG. 2, when an advertiser performs an advertisement, the advertiser 1, the agent, and the network client perform the following steps. First, as shown in steps 41 to 43, the advertiser can connect to the webpage provided by the agent processing unit το 2, and input his/her login data to the proxy processing unit 2 for identity verification in the webpage, and the login is successful. Then enter the advertising information to be published. Then, as shown in step 44, the transceiving module 21 of the agent processing unit 2 immediately transmits the advertisement information provided by the advertiser. Finally, as shown in steps 45 to 46, the transceiver module 31 of the network client processing unit 3 immediately receives advertisement information from the agent, and the interface module 32 displays the advertisement information to the network user. 7 201025166 Referring to Figure 1 舆 Figure 3, #丄& User for the advertising network user side, when the network user side performs the following steps y, the advertising host, the agent, and the network to make the old name as a step As shown in FIG. 51, the user of the network displays the behavior of the user on the desktop of the computer through the interface module 32 of the network. In the preferred embodiment, the behavior of the interactive interaction owner σ' Questionnaires, or push! The offline behavior, the interactive behavior may also be for various other interactions for the purpose of advertising, and is not limited to the illustration of the preferred embodiment. The main information is as shown in steps 52 to 53. The message generating module 33 generates an advertisement interactive behavior message according to the second embodiment. In the preferred embodiment, the self-interesting behavior message can be an advertisement click message and a questionnaire. Or a push down message. Then, the transceiver module 31 transmits the abundance interactive behavior message. The message is sent and received by the agent processing unit 2, as shown in steps 54 to 56. ====: The benefit calculation module 22 calculates the total member revenue according to the advertisement interaction behavior message, and stores it in the database 24, wherein the income includes the self-revenue and the offline revenue; then, the revenue=group 21 transmits the total membership The information of the revenue is sent to the network user and the revenue is displayed to the network user, so that the network user can know the current benefits of the information; It’s itself ==财' The 'revenue calculation model...provide the body-receiving mechanism, and the bottom-line revenue computer system. When the network uses the 201025166 person's identity as a member, the income is taken, that is, according to the network you benefit The computer system calculates the income of the calculation itself; when the identity of the wide-mouth interactive behavior message is divided into - the lower-level Shunchang network users have at least - the computer, the network user 'except the use of the self-revenue The chip-calculation mechanism calculates the income of the system by calculating the income from the system, that is, the root-fighting f-wood uses the information of the mobile-behavior behavior of the offline income to calculate the self-revenue = the user's own advertising interaction ❿ the network user The broad-spectrum interaction of the end, a is divided into the members of the lower-line members to calculate the offline (four)·he 3; the value of the benefit is the sum of the self-revenue and the revenue of the offline. For the next-line member B, when there will be “2 like?”, the bonus for each different advertising interaction will be accumulated (!疋, the bonus for each ad click behavior) to the member A’s own earnings. ^Offline member B for advertising In the interactive behavior, in addition to accumulating the income of the offline member B, it will accumulate the proportion of the amount of the material or the amount of the bonus to the lower line of the meeting. 'The bonus can also be replaced by a similar bonus with rewards, such as points and gifts. 'It is not limited to the example of this example; and 'and so on' member B can also have its own offline member c. In the preferred embodiment, each member (or offline member) can own the offline member level. The number is limited to the second floor. The number of members on the lower floors of each floor is not limited, and the behavior of each level of the downline will be wide and dynamic. In addition to the accumulated benefits of the offline members, it will also repay the accumulated earnings of the members. Also, "You said that the total revenue of member A's members is in addition to their own earnings, as well as the offline member B's upward feedback on the accumulated downline revenue, and the downline member B recommended. Line Member C rewards the accumulated downline revenues. Table 1 is an example of the bonuses in the total revenue of Member 9 201025166. Therefore, this mechanism helps stimulate the willingness of Internet users to conduct advertising activities. Revenue item bonus list ad interaction behavior member A offline member B offline member CA join member $3 - - member A's ad click behavior $0.3/time - - member A's questionnaire answering behavior $5-20/ share - - member A's recommendation Offline behavior (B join member) $2 S3 - Offline member B's ad click behavior $0.2/time $0.3/time - down. Line member B's questionnaire answering behavior questionnaire bonus 10% $5-20/ share - Offline member B's recommended offline behavior (C join member) $1 $2 S3 Offline member C's ad click behavior $0.1/time $0.2/time $0.3/time off-line member C questionnaire questionnaire bonus questionnaire bonus $5-20/copying behavior 5% 10% downline member C recommended offline Behavior $1 $2 10 201025166 Finally, as in step 57~S8 ώί·- _ ^ pepper m 'the advertiser fee calculation module 23
^據廣。互動行為訊息計算其廣告支付費用並儲存 資料庫冰然後，於該代理端處理單元2所提供之網頁上 顯不廣告支付費用’及身分為會員的網路使用者進行廣主 互動行為的狀況給該廣1的廣告主，以使廣告辖 知需給付的費用為何1句話說，如果沒有任何網路使用 者對其廣告資訊進行廣告互動行為，廣告主即不需支付任 何費用’在本較佳實施例中，係以網路使用者進行廣告點 擊行為之次數作為計費依據，並顯示所需的廣告支付費用 ，及網路使用者進行廣告點擊行為的狀況，以供廣告主知 悉0 歸納上述，藉由本發明之網路廣告方法與系統可實 質地回饋該等會員總收益給該等網路使料，以提高該等 ’周路使用者參與廣告互動行為的意願，並合理地計算該廣 口主的該廣告支付費用，讓該廣告主可依其廣告資訊被關 注的程度進行計費，使雙方皆蒙其利，的確可以達成本發 明的目的。 惟以上所述者，僅為本發明之較佳實施例而已，當不 能以此限定本發明實施之範圍，即大凡依本發明申請專利 範圍及發明說明内容所作之簡單的等效變化與修飾，皆仍 屬本發明專利涵蓋之範圍内。 【圖式簡單說明】 圖1疋一系統方塊圖，說明廣告主端及本發明網路廣 告系統之較佳實施例； 11 201025166 圖2是一流程圖，說明在本發明網路廣告方法之較佳 實施例中，當廣告主進行廣告刊登時，廣告主端、代理端 ，及網路使用者端執行的步驟；以及 圖3是一流程圖，說明在本發明網路廣告方法之較佳 實施例中，當網路使用者進行廣告互動行為時，廣告主端 、代理端，及網路使用者端執行的步驟。 12 201025166 【主要元件符號說明】 1…… ••…廣告主端 3 ·· .........網路使用者端處 2…… •…代理端處理單元 理單元 21·.··· •…收發模組 31 .........收發模組 22····· .....會員收益计异模 32· .........介面模組 組 33· .........訊息產生模組 23••… •…廣告主費用計算 4L· -46 —步驟 模組 5L· -5 8 —步驟 24…·· •…資料庫^ According to the wide. The interactive behavior message calculates the advertisement payment fee and stores the database ice, and then displays the advertisement payment fee on the webpage provided by the agent processing unit 2 and the status of the network user who is in the member's participation in the interaction behavior. The wide advertisers, in order to make the advertising know the cost of the payment, in a sentence, if there is no online user to engage in advertising interactions with their advertising information, the advertiser does not have to pay any fees. In the embodiment, the number of times the web user performs the ad click behavior is used as the charging basis, and the required advertising payment fee and the status of the web user's advertisement click behavior are displayed for the advertiser to know. The online advertising method and system of the present invention can substantially repay the total revenue of the members to the network materials, so as to improve the willingness of the users of the road to participate in the interactive activities of the advertisements, and reasonably calculate the wide The advertiser pays for the advertisement, so that the advertiser can charge according to the degree of attention of the advertisement information, so that both parties are profitable, indeed Achieve the object of the present invention. The above is only the preferred embodiment of the present invention, and the scope of the invention is not limited thereto, that is, the simple equivalent changes and modifications made by the scope of the invention and the description of the invention are All remain within the scope of the invention patent. BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a system block diagram illustrating a preferred embodiment of an advertiser and a network advertisement system of the present invention; 11 201025166 FIG. 2 is a flow chart illustrating a comparison of the method of web advertisement of the present invention. In a preferred embodiment, the steps performed by the advertiser, the agent, and the network user when the advertiser performs the advertisement; and FIG. 3 is a flowchart illustrating the preferred implementation of the network advertisement method of the present invention. In the example, when the web user performs the ad interaction behavior, the steps performed by the advertiser, the agent, and the web user end. 12 201025166 [Explanation of main component symbols] 1...... ••...Advertising master 3 ··.........Network user end 2... •...Proxy processing unit 21·.· ···...Transceiver module 31 .........Transceiver module 22·······.. Member revenue meter 3232·.........Interface module Group 33·.........Message Generation Module 23••... •...Advertiser Cost Calculation 4L·-46 —Step Module 5L· -5 8 —Step 24...·· •...Database
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