KR20000006669A - Web site advertisement and marketing method using a sport game - Google Patents

Abstract

PURPOSE: A web site advertisement and marketing method is provided to attract a plurality of subscribers by using a sport game instead of only a sport information provision service CONSTITUTION: The web site advertisement method using a sport game comprises the steps of: displaying a fresh screen when a banner(10) of an advertisement owner is clicked, wherein advertisement picture and sound appear when the banner(10) is clicked; showing a game result confirming quiz at a lower portion(30) of the fresh screen; and inputting an expected result while showing and listening the advertisement to subscribe a free gift.

Description

Website Advertising Techniques and Marketing Methods Using Sports Games {.}

The purpose of the present invention is to increase the effectiveness of internet advertisement through advertisement using sports games and to provide various services of the website to secure and maintain a large number of subscribers targeted for advertisement to generate profits of the website through advertisement.

The present invention belongs to the field of Internet application technology that provides a variety of services by building a website on the Internet, and the business modeling field that provides 3C (Contents, Community, Commerce), which are the success factors of the website. to be.

In particular, the company provides new concept services such as voice bulletin boards, voice fan letters, and multimedia bulletin boards that cannot be found on existing websites, and provides marketing through the PC room, a new concept marketing technique, free dividends of company stocks, and free MP3 files.

Conventional sports-related websites have been limited to sports information services to the general public, and have not been activated as active member-oriented sites, and have been stagnant because they do not generate profits because they are in a passive advertising sales level through advertisement guides or advertising agencies.

The present invention, to overcome the problems of the conventional sports website as described above, by introducing a new concept of service as follows, boldly introduced aggressive new marketing techniques, to secure a large number of subscribers to generate revenue through advertising The purpose is to activate a sports website.

In order to achieve the above purpose, Internet advertising techniques using sports games, providing real-time information such as breaking news, comprehensive information and mobile phone information search service, fan clubs, chat rooms, meeting rooms, community services such as instant messengers, voice bulletin boards, voice fan letters, New concept services such as multimedia bulletin boards, marketing using PC rooms, free dividends of stocks, active new marketing such as providing free MP3s, other betting rooms, popular voting cheer rooms, spectators, overseas bulletin boards, and additional services such as instant lotteries. There is e-commerce.

1 is a system configuration of a sports website according to the present invention.

2 is a conceptual diagram of an advertising technique of a website using a sports game.

3 is a conceptual diagram of registering and receiving a voice file in a voice bulletin board;

4 is a distribution diagram of cyber money utilizing a PC room.

The present invention consists of a website advertising technique using a sports game and a marketing method of a sports website.

1) Website advertising techniques using sports games

As shown in FIG. 2, when the user clicks on the banner of the advertiser 10, the flash screen is displayed, and the advertisement image and the sound appear 20. At the bottom of the ad on the flash screen, there is a problem with the match result, and the subscriber inputs the expected result (30). Since the subscriber must continuously watch and listen to the advertisement while thinking about the expected result, the advertisement effect is very high. Give prizes to members who later match

2) Marketing method of sports website

(1) sports information service

A) Game breaking news service: Provides real-time game breaking news

B) Mobile phone information retrieval service: Provides sports information to mobile phones in connection with mobile communication.

C) Sports information portal service: comprehensive information service, sports-related site portal service

(2) Provide additional services

A) Bet room service: Induces interest in sports by supporting light bet games related to sports such as game results within various user groups.

B) Popularity voting: Popularity voting for sports stars

C) Cheering Room: A bulletin board that registers cheering messages for players in big games such as national competitions.

D) Observation Review: A bulletin board that registers the observations of individual members after the big game.

E) Overseas bulletin boards: Checking the partner countries' interests and postures by translating and posting sports bulletin boards of other countries before and after the national competition.

F) Instant Lottery: Displayed with advertisements, lottery service that checks the prize right on the Internet

G) Free MP3 file: If you click on the advertisement banner, you will be provided with the MP3 file you want for free. This service is especially useful for all generations, including teens and twenties.

(3) community provided

A) Fan Club: Create fan clubs for sports stars to send and receive fan letters and provide chats between stars and members or between members.

B) Chat room: Real time communication between members

C) Meeting room: Provides basic information of members and selects a partner to apply for a meeting.

D) Instant messenger: Internet message service between members

(4) sporting goods e-commerce services

(5) voice bulletin board service

As shown in FIG. 3, a phone, a mobile phone, and a microphone of a PC are used to register to a bulletin board by voice so that they can be heard through the speaker of the PC.

This service can be registered on the bulletin board by phone or cell phone even without a PC, and can be registered on the go by using a mobile phone, which is useful when a professional athlete on the go leaves a fan letter reply and listens to a live voice. Cause.

As shown in FIG. 3, the service transmits voice data (analog) to a telephone and a mobile phone (10), converts analog voice data to digital (20), and uses voice data of a PC (digital). Transmitting (30), compressing the digital voice data and registering the bulletin board (40), querying the bulletin board to receive voice data (50), and listening to the received data through a speaker (60). Is processed

(6) Multimedia bulletin board service

The processing flow is the same as that of the voice bulletin board service of (5), and is processed by adding video data to the audio data.

(7) Marketing using PC room

As of October 1999, there are more than 10,000 PC cafes nationwide, and this is a way to secure and retain subscribers.

In addition to individual members, 'PC Room Member' is added so that cyber members' personal money can be used in 'PC Room Member' PC room. In Figure 4, the individual member who received the prize of 2,500 won for cyber money remitted the cyber money 2,500 won to the account book of 'PC room member' in the PC room registered as 'PC room member' (10), and the 500 won drink Drinking, 2,000 won worth of PC room can be used (20). At the end of the month, the money is transferred as much as the cyber money of the cyber bank account of the 'PC room member' (30).

This marketing method increases the use of personal members' PC rooms, and individuals have the advantage of converting cyber money into spots through nearby PC rooms, which increases the utilization rate of the website, which is advantageous for attracting advertisers.

(8) free dividends

The direct success or failure of a service-oriented website depends on the number of subscribers. When joining as a member, if a certain share of the company's stock is allocated on a first-come, first-served basis, it secures a large number of subscribers in the short term, making it easier to attract advertisements, and increases the value of the stock by increasing sales and profits in the short term.

In addition, shares are also allocated to the PC cafe members free of charge.

The present invention relates to a website advertising technique using a sports game and a marketing method of the website, wherein subscribers participate in the game, receive useful sports information, receive additional services free of charge, and satisfy the sports information needs. You can have a chance to win prizes, get together with people who have the same hobbies and enjoy them in cyberspace.

In addition, advertisers can more clearly see the advertisements, and the number of subscribers can increase the effectiveness of their advertisements compared to other media.

As a result, the website operator will attract more advertisers to maximize sales and profits.

Claims (2)

Website Advertising Techniques Using Sports Games When the advertiser clicks on the banner, the flash screen is displayed, and the advertisement image and sound are displayed. At the bottom of the advertisement on the flash screen, the match result problem appears, and the subscriber enters the expected result while watching and listening to the advertisement to enter the prize. How to Marketing Sports Websites (1) sports information service A) Game breaking news service: Provides real-time game breaking news B) Mobile phone information retrieval service: Provides sports information to mobile phones in connection with mobile communication (2) Provide additional services A) Bet room service: Induces interest in sports by supporting light bet games related to sports such as game results within various user groups. B) Cheering Room: A bulletin board for registering cheering messages for players in big games such as national competitions. C) Observation Review: A bulletin board that registers the observations of individual members after the big game. D) Overseas bulletin boards: Before and after the national competition, the other country's sports bulletin boards are translated and posted to confirm their interests and posture. E) Free MP3 file: If you click on the advertisement banner, you will be provided with the MP3 file you want for free. (3) community provided A) Fan Club: Create fan clubs for sports stars to send and receive fan letters and provide chats between stars and members or between members. (4) voice bulletin board service The phone, mobile phone, and the microphone of the PC can be registered in the bulletin board by voice so that it can be heard through the speaker of the PC. (5) Multimedia bulletin board service By using the camera of PC, you can register the bulletin board with video and voice so that you can see and hear through PC. (6) Marketing using PC room In addition to individual members, 'PC room members' are added so that the cyber money of individual members can be used in the PC room of 'PC room members'. This marketing method increases the use of PC rooms by individual members. Through the advantage of being able to change the cyber money in kind, the utilization rate of the website is increased, which is advantageous to attract advertisers. (7) dividends free of charge When joining as a member, the company shares a certain amount of shares on a first-come, first-served basis, and secures a large number of subscribers in a short period of time, making it easier to attract advertisements. In addition, shares are also allocated to the PC cafe members free of charge.