KR19980077331A - How to advertise using toll free phone. - Google Patents

Abstract

The present invention uses a toll-free telephone service that allows a user to make a free telephone call by sending a voice advertisement to a user who is connected to a toll-free telephone system for a predetermined time, and then connecting the user to the desired access telephone number. It relates to a method of advertising promotion.

In the present invention, by providing a registration number including the advertiser's unique number and the card serial number to each of the VMS card to be distributed to the target audience to selectively provide a free telephone service to a specific number of advertisers want to enforce, these In the case of using as the card serial number and registration number, the use fee is settled so that limited free telephone service can be provided, thereby achieving the purpose of an effective advertisement.

Description

How to advertise using toll free phone.

The present invention uses a toll-free telephone service that allows a user to make a free telephone call by sending a voice advertisement to a user who is connected to a toll-free telephone system for a predetermined time, and then connecting the user to the desired access telephone number. It relates to a method of advertising promotion.

It is no exaggeration to say that modern times are the days of advertisement flood, so modern people are exposed to many advertisements. Advertisers take many means to achieve higher advertising effects, and advertising using communication is an essential condition at the present time when communication business is developing enough to be called information age and media communication age.

The system stores advertisement messages and product information for a certain period of time in the system, and posts system accessible phone numbers to newspapers and advertisement media so that users can call the system and listen to the stored advertisement messages and product information. ;

In general, such a system may be, for example, an automatic answering service (ARS), which has a structure similar to a voice message service (VMS).

A VMS is a voicemail box that stores information or words to be communicated in a voicemail box and delivers the stored number to a person who wants to announce the stored number by using a system access phone number and a stored VMS card. Call the service provider to get the information.

In other words, it can be said that the mailbox system using mail is possible as voice using a communication means.

In the advertisement / promotion method using a system such as a voice mail service, it is now possible to use a toll-free phone, such as a clover service, to allow a user to reduce the burden of phone bills and to increase the dial-up utilization rate. Although it was increased, it was not enough to increase the utilization rate of the general public, so it was difficult to obtain the desired advertising effect.

In the present invention, in order to improve the problems as described above, by providing a free telephone service that allows the accessor to connect to the desired phone number for free instead of listening to the voice advertisement, to improve the utilization rate, It is to provide a limited number of free phone service to a certain number of people, as well as to provide limited service, thereby maximizing the effectiveness of advertising.

1 is a view showing the overall execution flow of the advertisement public relations method using the present invention provides a free telephone.

Figure 2 is a flow chart showing the execution process of the advertisement public relations method using the present invention provides a free telephone.

3 and 4 is a view showing the shape of the front and rear of the VMS card in the present invention as an embodiment.

Advertisement promotional method using the present invention to provide a free telephone to achieve the object as described above has the overall execution flow as shown in Figure 1 attached;

The toll-free telephone service system (VMS system) phone number and register number listed on the VMS card distributed from the advertiser to each advertisement target (toll-free telephone user) are connected to the system. The stored voice advertisement of the advertiser corresponding to the registered number is transmitted, and when the transmission is completed, a free telephone call can be made by connecting a public switched telephone network (PSTN) to the last received telephone number entered by the toll free telephone service user. do.

Referring to the execution process of the advertising promotion method using the present invention toll-free telephone having the overall execution flow as follows.

Accessing the VMS system by the user as the access telephone number and registration number described in the VMS card distributed from the advertiser;

Transmitting a voice advertisement of an advertiser corresponding to a registration number input by the connected user to the connected user;

Recognizing the registered telephone number entered in the above process and checking whether the telephone number is permitted to the connected user to determine whether to provide a free telephone service;

Recognizing the last received telephone number entered by the user and connecting toll-free telephones through the general telephone network determined by the system;

It is characterized in that it consists of a process of calculating the telephone fee relationship for the toll-free telephone provided in the above process and storing in the registration number entered by the accessor.

Referring to Figure 2 of the accompanying drawings, the operation of the advertisement promotion method using the present invention toll-free phone, characterized in the execution process as described above in detail as follows.

When accessing the system as the access telephone number described in the VMS card, the system recognizes this and executes a registration number input request described in the VMS card;

Recognizing the registration number entered according to the input request and transmitting a voice advertisement of the corresponding advertiser to the visitor;

Recognizing the registration number input in the above step, searching for a settlement fee relationship of the current visitor, sending a usage balance guide message, and determining whether to provide a free telephone service;

If the usage rate of the accessor exceeds the usage provided by the determination result of the above step, terminating the system with a guide message, and if the usage does not exceed, executing the last incoming call number request to the accessor;

Determining a telecommunications provider for associating a telephone number of an accessor inputted to the request;

Providing a toll-free telephone service to the telephone number entered by the visitor through the telecommunication service provider side determined in the step (Korea Telecom, Tacom, etc.);

Computing the free telephone usage time provided in the above step is made to settle the registration number of the visitor.

Advertisement promotion method using the present invention to provide a free telephone having such an execution step is that the advertiser to deliver the VMD card of the system in which the advertisement is stored to the specific number of people who want to deliver the advertisement to the system to the recipient Connect to listen to the advertisement of the user (advertiser) and then connect the desired phone number to the target audience to enable a free phone call;

In the present invention, the degree of use is particularly limited.

In the toll service system, a contract is signed with advertisers, and the voice advertisements desired by the advertisers are stored.

At this time, the service system operator assigns the registration numbers of the database in which the voice advertisement is stored to the advertisers. The registration numbers assigned in this way can be set in various ways, as shown in FIGS. 3 and 4. Along with the telephone number (Dial NO.), The registration number (Reg No.) will also be listed on the VMS card.

The registration number includes the serial number of the card distributed as a serial number for each card of the advertiser unique number.

That is, whenever an advertiser issues a VMS card, the number of issued or usage of each VMS card is recorded in a memory area of a database corresponding to the registration number, and then used for limiting service according to a fee settlement relationship.

The advertiser distributes the VMS card with the access telephone number and the registration number to the target audience. When the target audience (user) calls the toll-free telephone service system to which the target audience is paid by using the distributed VMS card. In this case, the system sends a message requesting the visitor to input the registration number written on the VMS card.

Accordingly, when the accessor enters the registration number, the system recognizes the unique number part of the advertiser and transmits the corresponding voice advertisement stored in the system database to the accessor.

At the same time, the system recognizes the card serial number part of the registration number and retrieves the usage balance.

After the voice advertisement is sent for the predetermined time, the system notifies the accessor of the balance check result for the card serial number.

At this time, if the accessor's utilization is exceeded, a message is sent to the user and the system is terminated. If the remaining amount of the accessor's usage is left, a message is sent to enter the final recipient's phone number. Done.

When the accessor enters a phone number according to the guide message, the system determines whether a communication service provider is selected for the registration number.

Here, the communication service provider is set in the system according to the contract between the advertiser and the service provider or the contract between the system operator and the service provider. Accordingly, the system connects the telephones through the determined service provider's telephone network.

When the accessor ends the telephone call, the telephone bill is settled and the rate information corresponding to the accessor's registration number is updated to guide the usage balance at the next access.

In this way, the advertiser can notify the target audience of his advertisement, and thus the target audience can use the telephone for free.

As described above, the advertisement / promotion method using the VMS card can improve the advertisement / promotion effect by allowing a general telephone connection only after hearing the advertisement / promotion of the subscriber. By distributing cards, you can multiply their effects.

In addition, as shown in FIG. 3, advertisements can also be placed on VMS cards, providing visual advertisement effects primarily.Each card is assigned a serial number, allowing limited use according to free phone usage. Operation is possible.

In addition, when the number of second and third telephone companies is increasing in the future, an operator can select an operator and make the desired telephone number accessible through the telephone network of the selected operator, thereby obtaining economic advertising effect. .

Claims (4)

The process of accessing the VMS system by the user as the access telephone number and registration number described in the VMS card distributed from the advertiser; Transmitting the voice advertisement of the advertiser corresponding to the registration number input by the connected user to the connected user; A process of determining whether to provide a free telephone service by recognizing the telephone number authorized to the connected user by recognizing the registration number entered in the above process; The process of connecting the free telephone through the general telephone network by recognizing the last received telephone number entered by the user; The method of advertising advertising using the toll-free phone, characterized in that the process of calculating the charge rate relationship for the toll-free phone provided in the process and storing in the registration number entered by the accessor. The telephone number of claim 1, wherein the registration number input during the access process includes the unique number of the advertiser and the serial number of each card distributed so that the corresponding advertisement can be searched and restricted by the accessor. Advertising PR Method Using Offer. The method of claim 1, further comprising: in the toll-free connection process, setting a telephone company network to connect the telephone number of the visitor to the system, and setting a telephone number input by the visitor according to the telephone company telephone network set in the step. Determining a telephone network to be connected; and providing a toll-free telephone service to the telephone number input by the visitor through the determined carrier. The method of claim 1, further comprising the step of recognizing the registration number entered in the access process, checking the balance of the authorized telephone amount for the connected user, and guiding it to the accessor. Advertising promotion method used.