KR20010090280A - A method that increases the advertising effectiveness of advertisement-based free call service system - Google Patents

A method that increases the advertising effectiveness of advertisement-based free call service system Download PDF

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Publication number
KR20010090280A
KR20010090280A KR1020000015100A KR20000015100A KR20010090280A KR 20010090280 A KR20010090280 A KR 20010090280A KR 1020000015100 A KR1020000015100 A KR 1020000015100A KR 20000015100 A KR20000015100 A KR 20000015100A KR 20010090280 A KR20010090280 A KR 20010090280A
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South Korea
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advertisement
user
question
response
free
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KR1020000015100A
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Korean (ko)
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유형석
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유형석
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872—Non-interactive information services
    • H04M3/4878—Advertisement messages
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2201/00—Electronic components, circuits, software, systems or apparatus used in telephone systems
    • H04M2201/40—Electronic components, circuits, software, systems or apparatus used in telephone systems using speech recognition
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2215/00—Metering arrangements; Time controlling arrangements; Time indicating arrangements
    • H04M2215/62—Called party billing, e.g. reverse billing, freephone, collect call, 0800 or 0900

Abstract

PURPOSE: A method for providing an advertisement in a free telephone service system using the advertisement is provided to promote the efficiency of an advertisement in the free telephone service system by giving a question to a user, receiving a response for the question from the user, and giving a free phone service to the user if the user presents a suitable response. CONSTITUTION: A user calls a free phone service company by using a free phone service. A service provider lets the user hear an advertisement during a certain time. The service provider gives the user a question. The user responds to the question. If it is considered, based upon the response, that the user hears the advertisement, the provider supports the free phone service. Otherwise, the providers give the advertisement to the user again. If a predetermined calling time exceeds, another advertisement is provided, and the above processes are executed.

Description

광고를 이용한 무료 전화 서비스 시스템의 광고 제공 방법 { A method that increases the advertising effectiveness of advertisement-based free call service system }A method that increases the advertising effectiveness of advertisement-based free call service system}

광고를 이용한 무료 전화 서비스는 광고주(廣告主)의 지원을 받아 전화 이용자가 일정 시간의 광고를 듣게 되면 일정 시간의 통화를 무료로 할 수 있도록 하는 방법이다.A free telephone service using advertising is a method of allowing a telephone user to make a free call for a certain time when a telephone user hears a predetermined time with the support of an advertiser.

이용자가 일방적인 광고를 듣기를 좋아하지 않을 경우, 전화를 걸어 놓고 일정 시간이 되서야 수화기를 들어 통화를 할 수도 있는데, 이 경우의 광고 효과는 거의 없다고 할 수 있다.If a user does not like to listen to a one-sided advertisement, he may hang up the phone and wait for a certain time to pick up the phone, but there is little advertising effect in this case.

만약 15초간의 광고를 듣고 1분간의 국제 통화를 무료로 제공하는 서비스가 있다면, 전화를 걸어 놓고는 15초간 다른 일을 하다가 그 후 수화기를 들어 통화를 할 수 있다.If you have a service that offers 15 seconds of advertising and one minute of international calls free of charge, you can make a call, do another 15 seconds, then pick up the phone.

또한 만약 양쪽 통화 당사자가 2개의 전화를 갖고 있다면 자동으로 전화를 걸어 15초간의 광고가 지나면 전화를 연결해주고, 무료통화가 30초 남았을 때 다른 라인으로 전화를 걸어 또한 15초간의 광고가 지나면 통화중이던 라인과 교체하고 이를 반복함으로 계속적으로 무료 통화를 할 수 있도록 하는 기기(器機)를 만드는 것은 어려운 일이 아니다.Also, if both parties have two phones, they automatically dial the phone after 15 seconds of advertising, and then call another line when 30 seconds of free calls remain. It is not difficult to make a device that replaces the line and repeats it so that you can continue to make free calls.

특히 그러한 과정은, 보이스 기능이 가능한 2대의 모뎀이 설치된 컴퓨터에 2개의 전화라인을 연결하여 소프트웨어적으로 두 모뎀간의 라인을 교체하는 방법을 사용하여 고가의 하드웨어가 없이도 현이 가능하다.In particular, such a process can be implemented without expensive hardware by connecting two telephone lines to a computer equipped with two voice-capable modems and switching lines between the two modems in software.

그러한 기기는 공공의 이익을 해치므로 특허등의 보호를 받으면서 생산 판매되기는 힘들겠지만, 음성적으로는 유통될 수 있다.Such a device would be difficult to produce and sell under the protection of patents, as it would harm the public interest, but could be distributed negatively.

위에서 언급된 기기의 피해가 아니더라도 기존의 광고를 이용한 무료 통화 서비스는 더 나은 광고 효과를 유도하여야 한다.Even if it is not the damage of the above-mentioned device, the free call service using the existing advertisement should induce a better advertisement effect.

광고는 복합적인 커뮤니케이션(Communication)이기 때문에, 커뮤니케이션의 원칙에 고착할 경우에 광고는 그 효과를 온전히 발휘할 수 있다. 심리학자들은 커뮤니케이션을 "자극(刺戟)에 대해 유기체(有機體)가 나타내는 변별적(辨別的) 반응(反應)"이라 정의한다. 그러나 기존의 광고 방법은 전화를 건 이용자와의 효과적인 커뮤니케이션을 이루는데 실패하였다.Advertisement is a complex communication, so if the adhering to the principles of communication can be fully effective. Psychologists define communication as "the distinctive response of organisms to stimuli." However, the existing advertising method failed to achieve effective communication with the calling user.

즉 반응을 나타내도록 자극하는 과정이 결여되어 있다. 이를 이루기 위해 본 발명은 광고가 지난 뒤 질문을 던지므로 자극을 시도한다.It lacks the process of stimulating it to respond. To achieve this, the present invention tries to stimulate the question after the advertisement.

또한 자극에 대한 반응은 변별적(辨別的)이어야하는데, 이는 반응이 항상 동일하다거나, 자극과 무관해서는 안된다는 것이다. 이를 위하여 본 발명은 질문에 합당한 반응을 보인 경우에만 커뮤니케이션 즉 광고작용(廣告作用)이 일어났다고 보고 다음 과정(무료 통화)를 진행시킨다.In addition, the response to the stimulus must be differential, which means that the response must not always be the same or independent of the stimulus. To this end, the present invention sees that communication, that is, advertising (廣告 作用) occurred only when the response to the question proceeds to the next process (free call).

발신자 : 전화를 걸어 광고를 듣고 통화를 요청하는 측Caller: The person who makes the call, listens to the advertisement, and requests a call

수신자 : 발신자로부터 전화를 받는 측Recipient: The party receiving the call from the caller

무료 전화 서비스 시스템 : 발신자로부터 전화를 받아 광고를 들려주고 수신자와 연결해주는 측Free telephone service system: The person who receives the call from the caller, listens to the advertisement and connects with the receiver.

[1010] 이용자는 수신자 부담 전화를 통하여 무료 통화 서비스 업체에 전화를 건다.[1010] A user calls a toll free service provider through a toll free telephone.

[1020] 서비스 제공자는 이용자에게 광고를 일정시간 들려준다.The service provider gives an advertisement to the user for a predetermined time.

[1030] 서비스 제공자는 이용자에게 특정한 반응을 기대하는 자극 즉 질문을 제공한다.[1030] The service provider provides the user with a stimulus, or question, that expects a specific response.

이 때, 질문은 광고를 들어야만 알맞은 반응을 나타낼 수 있는 것일 수도 있다. 이 경우는 광고를 듣지 않았더라도 질문이 나올 때만이라도 듣고 있었다면 알맞은 반응을 보일 수 있는 경우가 된다.In this case, the question may be that the appropriate response can only be heard by listening to the advertisement. In this case, even if you didn't listen to the advertisement, you can respond properly if you were listening to the question.

또한 질문은 광고 중의 내용과 관련된 것일 수 있다. 이 경우는 광고를 전체적으로 듣지 않았다면 올바른 반응을 나타낼 수 없는 것이 될 것이다.The question may also be related to the content in the advertisement. In this case, you would not be able to respond correctly if you didn't hear the ad as a whole.

질문이 너무 어렵다면 이용자가 쉽게 피로해 질 수 있고, 앞으로 무료 통화 서비스를 이용하지 않을 수도 있다. 문제가 쉽더라도 광고를 들었을 경우에만 맞출 수 있는 것이라면 본 발명에서 의도하는 목적은 달성될 수 있다.If the question is too difficult, the user can easily get tired and may not be able to use the free calling service in the future. Even if the problem is easy, the object intended in the present invention can be achieved as long as it can be tailored only when the advertisement is heard.

[1040] 이용자는 자극(질문)에 반응을 나타낸다.[1040] The user responds to a stimulus (question).

이 경우 반응이라 함은, 반드시 숫자를 사용한 객관식 대답일 수도 있고, 수를 이용한 주관식 대답일 수도 있다.In this case, the response may be a multiple choice answer using a number or a short answer using a number.

또한 음성인식이 사용된다면, 음성으로 대답할 수도 있다. 또한 반응은 단순히 특정한 방법으로 버튼을 누른다거나 특정한 소리를 발성(發聲)하는 것일 수도 있다.Also, if speech recognition is used, it can also be spoken. The reaction may also be to press a button in a specific way or to speak a particular sound.

[1050] 서비스 제공자는 이용자의 반응이 기대되었던 것이면, 무료 통화를 제공한다. 만약 반응이 기대되었던 것이 아니라면, 이용자가 광고를 제대로 듣지 않은 것으로 간주하여 다시 광고를 보내주고 위의 과정을 시행한다.[1050] The service provider provides a free call if the user's response was expected. If the response was not expected, the user assumes that the advertisement has not been properly heard and sends the advertisement again and implements the above process.

[1060] 제공하기로 한 통화 시간이 지나면, 다른 광고를 들려주고 위의 과정을 시행한다.[1060] After the talk time is decided to provide, another advertisement is advertised and the above process is performed.

위의 과정은 단 한번의 질문과 대답의 형식으로 단순화 시켰지만, 게임과 같은 방식으로 광고를 진행시켜 이용자가 지루해하거나, 질문에 대한 대답을 찾는라 부담을 받지 않도록 재미있게 진행 시킬 수도 있다.The above process has been simplified in the form of a single question and answer, but it can be fun to run an advertisement in the same way as a game so that users are not bored or burdened with finding answers to questions.

광고를 이용한 무료 통화를 제공하는 업체는 광고의 효율이 높아짐을 객관적으로 증명할 수 있으므로, 광고비를 더 많이 받을 수 있게 된다. 또한 광고주를 찾아내기도 더욱 쉬워진다.Companies that offer free calls with ads can objectively prove that their ads are more efficient, so they can receive more advertising costs. It also makes it easier to find advertisers.

광고주는 무료 통화 이용자에게 자신이 전달하고자 하는 메시지(광고)를 확실히 전달하므로 자신이 치룬 비용에 상응하는 마케팅 효과를 볼 수 있다.Advertisers surely deliver the message (advertisement) they want to deliver to free callers, so they can see the marketing effect corresponding to the cost they paid.

광고물의 제작에 있어서도 쌍방향 의사소통(Interative communication)을 이용한 광고 컨텐츠(Advertisement Contents)를 개발함으로 이용자가 지루해 하거나, 부담을 갖게 하는 것이 아니라 즐겁게 광고를 즐길 수 있게 할 수도 있다.In the production of advertisements, by developing advertisement contents using interactive communication, it is possible to enjoy advertisements without having to be bored or burdened.

Claims (3)

광고를 이용한 무료 통화 서비스 시스템에 있어서 광고의 효과를 높이기 위해,In order to enhance the effectiveness of advertising in the free call service system using advertising, 이용자에게 자극(질문)을 주고 이에 변별적으로 반응(대답)하게 하여, 광고의 의사소통적 역할을 충실하게 하는 방법.A method of stimulating a user's communication role by giving a stimulus (question) and discriminating response (answer) to the user. 제 1항에 있어서, 그 반응(대답)을 음성인식으로 입력받는 방법.The method of claim 1, wherein the response (answer) is input by voice recognition. 제 1항에 있어서, 질문과 반응을 주고 받음을 광고 중간에 시행하여 광고의 지루함을 없애고 광고의 오락적 기능을 넣는 방법The method of claim 1, wherein the interrogation of the question and the response is carried out in the middle of the advertisement, thereby eliminating the boredom of the advertisement and the entertainment function of the advertisement.
KR1020000015100A 2000-03-24 2000-03-24 A method that increases the advertising effectiveness of advertisement-based free call service system KR20010090280A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2549501A (en) * 2016-04-19 2017-10-25 Adebayo Omilana Kunle Telecommunication system

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR19980077331A (en) * 1997-04-18 1998-11-16 조상문 How to advertise using toll free phone.
KR19990046605A (en) * 1999-04-03 1999-07-05 정장호 System for providing advertisement service in mobile communication system and method for providing advertisement service using the same
KR20000018161A (en) * 2000-01-15 2000-04-06 윤종용 Method for providing advertisement service to users of mobile communication device using network system and computer-readable medium recording the method
KR20010009020A (en) * 1999-07-02 2001-02-05 최정규 Cellular phone and method for providing a discount after watching advertisements

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR19980077331A (en) * 1997-04-18 1998-11-16 조상문 How to advertise using toll free phone.
KR19990046605A (en) * 1999-04-03 1999-07-05 정장호 System for providing advertisement service in mobile communication system and method for providing advertisement service using the same
KR20010009020A (en) * 1999-07-02 2001-02-05 최정규 Cellular phone and method for providing a discount after watching advertisements
KR20000018161A (en) * 2000-01-15 2000-04-06 윤종용 Method for providing advertisement service to users of mobile communication device using network system and computer-readable medium recording the method

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2549501A (en) * 2016-04-19 2017-10-25 Adebayo Omilana Kunle Telecommunication system

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